NBV O

By: Demer Sun

FOOD CATERING

HOME-COOKED MEALS

LOCATION

Call center agents

TARGET MARKET

Marketing

Initial investment
ESTIMATES: Stove(30,000 x 2) Delivery motorcycle Kitchen utensils Ingredients Total 60,000 50,000 15,000 65,000 185,000

Cost/month
ESTIMATES: Space rental Man power(2 men) Electricity Water Gas Telephone Total : 5,000 25,000 3,000 2,000 3,000 2,000 40,000

Capital

220,000-240,000 php

MENU
RECIPE COST 10% all. SWEET AND SOUR PORK BEEF ASADO PAN FRY FISH IN BUTTER SAUCE TOTAL COST Mark up(40%) Tax Present selling price

35.65 29.84

3.57 2.98

39.22 32.82

15.69 6.56

4.71 3.94

59.62 43.32

46.8

4.68

51.48

20.59

6.18

78.25

Value chain

Ingredients

cook

delivery

customers

Competition

Critical success factors

Great tasting food Cheap cost of food

My services

Obstacles to success
My inexperience in the business

Other competitors

Ethical and juridical problems

Buying defective ingredients Avoiding getting the proper permits

Paying below the minimum wage