JOB ANALYSIS OF EVENT MANAGER

In the upcoming years I would like to see myself as an Event manager.

Introduction:
An event is believed to have a lasting impression that people remember the most and the longest.Today people are engrossed in their personal affairs to the extent that they couldt spend time with their friends, family and social circles so what they long for is an event to celebrate together.The trend is to contact an event planners to make the event memorable forever.Event organizers are responsible for the production of events from conception through to completion.It is a systematic way to create settings and execute properly festivals, events and conferences.It typically involves identification of target audience, designing a concept, plan logistics as well as coordinate an event.

Scope :
Today, a number of people are becoming event managers realizing the potential of industry where demand is huge and supply is less.People hire event managers to plan their events that involve exhibition and fairs,festivals,conferences,promotion product launches and social events.Event management at one time was about planning, organizing only social affairs like conferences etc. Today, it encompasses a wide range of profiles that offer thrilling opportunities to those with an eye for detail and a flair for organising. Celebrations like birthday parties, which earlier were simple family affairs have now turned into big events where people want theme docor, buffet spreads and celebrity appearances. It is the event management that is helping them put all of this in place, of course at a price tag.Event manager can be a part of any renowned hotel or of any separate event planning company.

Future Prospects:
Event management is fast catching up as a hot career option because of the element of glitz, glamour and style associated with important social and corporate events due to the increasing trend in retail and marketing sector.The future prospect of this job is definitely bright because people want to celebrate each and every hour with a style and trend.Every day different kind of events arise as recently on March 31,2012 Pakistan celebrated The Earth Hour another example is the India vs Pakistan match where thousands of youngsters gather at different places to enjoy the match.Moreover,the vast spreading media also require the event managers to plan their programmes.From minor events like birthdays to major events like conferences and wedding people hire event planners.Many universities have made a separate graduate degree for Event management forexample, Amity Institute of Event Management, New Delhi; Event Management Development Institute, Mumbai; Indian Institute of Event Management at Mumbai, Bangalore and

Pune.This all depicts that the day is not far when different business companies will make a separate department for event manager in their firms in order to utilize their services to organize their meetings and conferences.

Job description:
Job description can briefly be chatagarized as TDRs i.e, task,duties and responsibilities.The TDRs of event manager are as follows:

Tasks:
Event managers perform the following tasks: They monitor activities to ensure satisfaction of participants, and resolution of any problems that arise. They inspect event facilities to ensure that they conform to customer requirements. Coordinate services for events, such as accommodation and transportation for participants, facilities, catering, displays, special needs requirements, printing and event security. Consult with customers to determine objectives and requirements for events such as meetings, conferences, and conventions. Meet with sponsors and organizing committees to plan scope and format of events. They have to see the budget aswell whatever they do they do it in a specified budgetThey.evaluate and select providers of services according to customer requirements. They arrange any kind of entertainment facility as required by the customers.

Duties and Responsibilities;

The duties and responsibilities of event managers are as follows: They should communicate with their supervisors and subordinates to have a strong connection through any media like telephone,internet or face to face to avoide any kind of ambiguities. They should communicate with their customers in order to understand their needs and requirements regarding event. They should think creatively. They should entail new ideas in order to make an event memorable. They should organize and plan the projects assigned to them. They should have an uptodate knowledge inorder to satisfy their customers with the new technology and ideas.

Job Specification:
Job specification is comprised of Knowledge,skills,abilities (KSAOs).

Knowledge:
First of all,the event managers should have the knowledge of the structure and contents of English language. They should have a graduate or a post graduate degree in Event management which will enable them to understand the principles of this job. They should be well aware of how to attract and fulfill the need of customers. They should have a knowledge of administration and technology aswell. They should know the clerical work aswell in order to record their financial statements etc.

Skills:
They should give full attention to their customers to understand that what they are demanding. They should possess critical thinking inorder to justify the solutions regarding the problems of customers. They should have they skill of managing time because the projects have to be completed on time. They should have social perspective so they can judge the attitude of others. They should coordinate with other with collegeus because they have to work in team.they should have a strong decision making power in other words they should have a risky attitude.

Abilities:
The greatest ability that an event planner should possess is the fluency of ideas because this job needs a lot of creativity. They should have the ability to listen,retain and understand the problems of the customers. They should have the ability of conductive reasoning in order to find the conclusion of problems.

Strength and weakness of the job: +ive points of event management is:
Skills and abilities are polished.

Practicality is more which leads to experience. Creativity and innovative approach is obtained. Future prospects are brighter so can get better earnings.

-ve points of event management are:

It is time consuming job. It contains high degree of risk as the event manager has to spontaneous in taking decisions. Quite expensive and cant be afford by middle class people.Specification of high class leads to limited projects.

Event planning companies and their objectives; Eventoxs(Islamabad,Pakistan)- Your planners! Your dream come true when we design
your imagination.

QVT Events(Pakistan)-For people who expect nothing but the best!! An Event Management(Kuala Lampur,Malaysia)-They do best to deliver a
spectacular event.

Summary: Events are done the wrong way or the right way. For lasting impressions,choose the spectacular way.
Event management is becoming popular day by day. I have choosed this profession because I am creative and innovative. Being an event planner is not that easy as it is time consuming and lot of media persons, celebs and other people are jumping in this industry thus making a tough and competitive market.Moreover, in satisfying your customers demands sometimes you have to invest more than you get back.Having an uptodate knowledge and technology costs a lot aswell. Apart from all these disadvantages, it is the best job for those who are creativeand know that how to make a true picture of imagination.