An integrated one stop communication partner.

GREY WORLDWIDE AT A GLANCE

FUNCTIONING OF AN AD AGENCY

CLIENT SERVICING DEPARTMENT

Building client trust leads to adventurous advertising.

MEDIA PLANNING DEPARTMENT

It is important to reach the people who count than to count the people we reach.

CREATIVE DEPARTMENT
Imagination isnt enough; you need an insight, inspired by an understanding of reality.

AGENCY CLIENT RELATIONSHIP

Some agencies pursue awards. Other count press clippings. At Grey, People believe that their achievement on behalf of their clients are the best measure of their success.

CURRENT SCENARIO OF ADVERTISING INDUSTRY

PART B Market survey Of Tv viewing habits In Ahmedabad

PART A ORGANISATIONAL STUDY Of AN Advertising AGENCY Grey worldWIDE

INDEX
Part- A

1) Advertising 2) Current Scenario of Advertising Industry 3) Grey Worldwide : General Information 4) Grey Worldwide at a Glance 5) Functioning of an ad agency 6) Client Servicing Department 7) Media Planning Department 8) Creative Department 9) Agency Client relationship

Part B Market Survey 1) Objectives 2) Target Audience 3) Sample Size 4) Methodology 5) Findings & Observations 6) Annexure Bibliography

ADVERTISING
Working Emotion, Shaping Aspiration, Firing Imagination.

Presentation Done to the client