MARKET FOR ICE CREAM IN INDIA MARKET FOR ICE CREAM IN INDIA

Others Arun Pastonji Nirulas Dairy Den Havmor Kwality Dinshaw Vadilal Am ul Unorganized Sector

35 20 10 20 20 25 70 100 100 200 600

0
Unorgani zed Sector Series1 600 Amul 200

100

200

300
Dairy Den 20

400
Nirulas 20

500
Pastonji 10

600
Arun 20 Others 35

Vadilal Dinshaw Kw ality 100 100 70

Havmor 25

Evolution if Ice Cream Market in India Amul, Vadilal, Kwality Walls, Dinshaws, and Nirulas etc dominate commercial organized Ice Cream market in India. The market size of commercial ice cream is estimated at Rs. 600 crores. The unorganized local player in Ice Cream industry also has got a market size equally big of Rs. 600 crores. The contribution of fast food and specialty ice cream has fuelled the growth, as more and more people are tempted to consume ice creams. In India, Ice Cream is consumed for taste and as desert. Doctors advice Ice Cream after tonsils and people invariably consume if they have problem of acidity. In abroad Ice Cream is considered to be supplementary to food. People abroad are very diet conscious. They have lot of choices in Ice Creams. They have sugar-free Ice Cream; low fat Ice Cream and many other low calorie Ice Creams. We can see from the difference in consumption of Ice Creams in India and vast potential, we have, and an untapped opportunity available. Ice Cream industry is very much synonymous to politics. Politics, because here the regional players are strong, the same way in Ice Cream industry local manufacturers are equally strong players in the market.
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MARKET FOR ICE CREAM IN INDIA