Amazon.com, Inc (NASDAQ: AMZN) l mt cng ty thng mi in t a quc gia ng ti Hoa K.

Tr s chnh ti thnh ph Seattle, bang Washington, y l nh bn l trc tuyn ln nht Hoa K, vi doanh s bn hng trn mng internet gp gn ba ln so vi doanh thu ca hng xp hng nh trong cng lnh vc Staples, Inc ti thi im thng 1 nm 2010[3]. Jeff Bezos thnh lp Amazon.com, Inc vo nm 1994 v a n trc tuyn trong nm 1995. Cng ty ny ban u c t tn l Cadabra, Inc, nhng tn ny c thay i khi ngi ta pht hin ra rng i khi mi ngi nghe tn l "Cadaver" ("t thi"). Tn gi Amazon.com tn c chn v sng Amazon l con sng ln nht trn th gii, v v vy tn gi ln quy m ln, v cng mt phn v n bt u bng 'A' v do s hin ln gn u danh sch ch ci. Amazon.com bt u nh l mt hiu sch trc tuyn, nhng nhanh chng a dng ho lnh vc bn l ca mnh, bn c DVD, CD, ti nhc MP3, phn mm my tnh, tr chi video, hng in t, hng may mc, g, thc phm, v chi. Amazon thnh lp trang web ring bit ti Canada, Vng quc Anh, c, Php, Nht Bn v Trung Quc. N cng cung cp vn chuyn quc t vi cc nc nht nh cho mt s sn phm ca mnh. Mt iu tra nm 2009 cho thy rng Amazon l trang mng m nhc, nh bn l video ca Anh quc, v nh bn l tng th th ba ti Anh quc[4].

Tin thng mi in t

Danh mc tin tc

Amazon.com Vua bn l trn mng

Bi vit di y s gip cc bn hiu bit thm v sao Amazon.com tr thnh mt nh khng l khng ch ti nc M m trn ton th gii.

I.

hi

Jeff Bazos, ngi nhn thy c hi bn hng qua Internet v la chn c sn phm ph hp nht bn qua mng: sch. Qua cc nm, sn phm c lin tc m rng t sch n cc sn phm khc, nng cao dch v khch hng, b sung cc dch v cc i tc chin lc. Amazon.com pht trin t ca hng sch ln nht th gii thnh ca hng ln nht th gii. Amazon.com nhn thy tm quan trng ca vic t chc thc hin n hng v kho vn. u t hng triu USD vo xy dng hthng kho hng c thit k ph hp vi vic giao hng trong bu kin nh n hng trm nghn khch hng. Th thch ln nht ca amazon.com vn l lm th no tip tc thnh cng trong khi hng lat cng ty khc tht bi, lm sao thu c v duy tr li nhun sau khi u t mt khon vn rt ln vo m hnh kinh doanh ny. II. Cng ngh ca Amazon.com

Bn cnh ca hng trc tuyn, amazon.com m rng hot ng ra rt nhiu hng khc nhau nh: ca hng chuyn dng, v d nh ca hng k thut, chi. Amazon.com cng m rng dch v bin tp trong nhiu lnh vc khc nhau thng qua mng li cc chuyn gia trong nhiu lnh vc. Amazon.com cng m rng danh mc sn phm thm hng triu u sch qua s dng v khng cn xut bn na. Amazon.com cng m rng sang cc sn phm ngoi sch bn, nh lin kt vi Sony Corp. nm 2002 bn cc sn phm ca Sony online. Nhng c im ni bt ca ca hng trc tuyn ca amazon.com l d tm kim, d xem v t hng; nhiu thng tin v sn phm, nhiu bi bnh lun, nh gi, nhiu gii thiu, gi hp l v chuyn nghip; danh mc sn phm rng, phong ph, gi thp hn cc ca hng truyn thng; h thng thanh ton an ton v thc hin n hng chuyn nghip. Amazon.com lin tc b sung cc tnh nng khin qu trnh mua sm trn mng hp dn hn i

vi khch hng. Mc Gift Ideas a ra cc tng v qu tng mi m, hp dn theo tng thi im trong nm. Mc Community cung cp thng tin v sn phm v nhng kin chi x ca khch hng vi nhau. Mc E-card cho php khch hng chn la v gi nhng bu thip in t min ph cho bn b, ngi thn ca mnh. Amazon.com v ang lin tc b sung thm nhng dch v rt hp dn nh trn cho khch hng ca mnh. Amazon.com cng m rng sang dch v h tr doanh nghip nh sn giao dch v u gi in t. Amazon Auctions cho php cc c nhn v doanh nghip nh tham gia u gi trc tuyn trn khp th gii. Dch v zShops cho cc doanh nghip thu gian hng trn Amazon.com vi mc ph hp l hng thng, cho php cc doanh nghip nh hin din trn mng v c th s dng h thng thc hin n hng hng u ca Amazon.com. Khch hng c th mua sm trn amazon.com t PCs, cell phones, PDAs, Pocket PCs v dch v in thoi 121 ca AT&T. H thng CRM ca Amazon.com hot ng hiu qu thng qua cc hoat ng one-to-one marketing. T nm 2002, khi khch hng vo trang web ca amazon t ln th 2 tr i, mt file cookie c s dng xc nh khch hng v hin th dng cho hi Welcome back, Tommy, v a ra nhng gi mua sm da trn cc hot ng mua sm trc ca khch hng. Amazon cng phn tch qu trnh mua sm ca cc khch hng thng xuyn v gi nhng email gi v cc sn phm mi cho khch hng. Thng k kin, nh gi ca khch hng i vi cc sn phm cho php khch hng a ra cc la chn chnh xc v nng cao lng tin ca khch hng trong qu trnh mua sm ti Amazon.con hn hn so vi mua sm truyn thng. Tt c nhng n lc ny ca Amazon.com nhm to cho khch hng s thoi mi v yn tm hn khi mua hng ng thi khuyn khch khch hng quay li mua sm tip. Bn cnh cng c tm kim c xy dng tinh t v hiu qu, amazon.com cn c h thng kho hng khng l gip em li nng lc cnh tranh hn hn so vi cc i th cnh tranh. T nm 1997, Amazon.com trin khai hot ng lin kt vi cc cng ty khc, n nm 2002 Amazon.com c hn 500.000 i tc hp tc gii thiu khch hng cho Amazon.com vi mc hoa hng 3-5% trn cc giao dch c thc hin. T nm 2000, Amazon.com cng trin khai hot ng hp tc vi nhiu i tc khc nh Carsdirect.com, Health and Beauty vi Drugstore.com, ToysRUs, Amazon.com cng k hp ng vi tp on Borders Group Inc., cho php khch hng mua hng trn amazon.com n ly hng ti cc ca hng ca Borders. Ngc li, Amazon.com cng tr thnh ca hng trn web ca cc tp on bn l ton cu nh Target v Circuit City. Amazon cng c trang cng c search ca ring mnh ti a ch a9.com Theo nghin cu ca Retail Forward, Amazon.com c xp hng s 1 v bn l trn mng. Doanh thu nm 2003 t 5.3 t USD, nm 2005 t gn 7 t USD, chin khong 25 % doanh s bn l qua mng. Theo nh gi tnh hnh hot ng ca Amazon.com hin ang c xu hng tt vi chi ph ang gim dn v li nhun ang tng dn. Hin nay, Amazon.com ang c danh mc sn phm vi 17 triu u sch, nhc v DVD/video v khong 20 triu khch hng, Amazon.com cng c danh mc 1 triu sch ting Nht. Nm 20012, Amazon tuyn b ln u tin c li l qu 1 nm 2001. Nm 2003, tng li thun t 35 triu USD. y c l l thnh cng ban u v cng l th thch ln nht hin nay ca Amazon.com cng nh cc cng ty bn l qua mng khc. III. Bi hc kinh nghim

Danh mc sn phm, dch v khch hng, chin lc lin kt, hp tc vi cc i tc, a dng ha sn phm v dch v. http://xpt.vn - Su tm t Internet

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