Strategic Management

 :
Strategic Basic Principles & Concepts
-1 :
:Management (AND/OR) Administration :

:
.


()
:
+
+ +

+
S.M.A.R.T.ORG.
: :Strategy
: =
: ) (The Way
Plan
Mission
.Vision

 : :Strategic Management


.Competitive Advantage

.
: :Strategic Planning
( )
() (.)Goal

?"Compromising between what a Company might Do
?And what a Company can Do

 : :Strategic Thinking
:
?What

?Why

?When

?Whom

?Where

?How

: :Strategic Decision

.Key Decision

 - 2 :St .M.Development
:1940 Strategiea Strategous

( ).
:1949-1940 .
:1959-1950 Newman
Gordon &Pirson
( ) .Business Policy
:1969-1960
Andrews The Concept of Corporate :
Strategy Compromising
Between What a Company Might Do? And What a
?Company can Do
TOWS
.BCG.

: 1979-1970
: GE
Miles/snow
.
:1989-1980
Corporate : Ansof ( /
) Porter Porter Generic
Strategic
: Mckinsy 7`s
.Theory
:2000-1990
Core Competency ,
Resource Based Approach
.Re-Engineering

 Mintzberg Riset& :
Fall of Strateging Planning HBR 1994
/.
: Environmental
2000
Sit. Strategic Situation
SS ES = S E S SES

 -3 :St. M. Levels
-1 : Corporate
Strategy
-2 :
Executive Strategy
)Strategic Business Units (SBU`s
- 3 Operational St. :
SBU`s Functional St
.Business Polices

)Top (1

)Middle (2
)St. Line M. (3

 : ( )
Vision, Mission, & (Strategic Objectives) Goals.

: :

Vision

Miss.

Goal

S`T. An
TOWS

Choic.

Form.

Imp.

Contr.

Feed Back

Open System
0

 ,
,Organizational Ecology
.Strategic Environment(SES)Situation
,
.S.M.A.R.T ORG.
:
-1 :Holistic
(
) ( ) , ,

() .

-2 :Reliability

,TOWS
()
.
- 3 :Perspective Versus Analyt
,TOWS
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,
() .
: :Vision
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 -2 :


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 : (Goal 0 ) Start. Obj.

: :Goal & Objective


( )


.
: Mckinsy 7`s Theory:
-1 .
Strategy
-2 .Shard-Values
-3 Structure.
-4 .Style
-5 . Skills, Systems, Staff

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-1
-2 : , .
-3 : , .
: . Benchmarking
-4
-5 : .
: :
Mintzbelig
-1

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( )1 :Dominated
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 -2 ( :Management By Objectives )MBO

Decision Making .
Drucker Peter The Practice of
Man
( ) Functional
Operational
()
( ) .
.
:
- .
- .
- .

 -
:
-1 Team Work
-2 .
-3 .
-4 .
,
. ,

, ( ) ,
) (Gemba Kaizen .

 : Strategic Analysis
SWOT TOWS
: : Environmental Situation

SWOT .
-1 External Environment:
:
- ()
- () .Task
-2 Internal Environment :
(
) .
Scanning

.


Strategic Situation




.

: ( ) :
:

 : ( ) :


:
-1 Porter
New Entrants Threats
:

Rivalry Among
Existing Firms
Buyers Bargaining Power

Suppliers Bargaining Power

Substitute Products/ Services Threats



:
-
-
-
-
-
Entry Barriers
:
-
-
-

 -2 Austin :
Porter

Porter
TOWS
Austin
-3 Miles / Snow :
- :Defenders

- : Pres pectoris

- : Analyzers

 - : Reactors

: : Internal Environment

( )
:
Structure
-
Systems
-
Style
-
Staff
-
Skills
-
Shared- Values
-
Strategy
-

 :
-
-
- ( ) Leader Price
:
- .
- () .
- .
: :Fore casting
:
- .
- .
-

 :
-1 .
-2 .
-3 .
-4 .

: " Choices Strategic

-1 " "Concentration Strategy


"Miles & Snow ". .
:
: .
: .
: ( ) SBU'S
.

-2 " Vertical Integration St":

( ) ( ) .
-3 " Diversification Strategy ":
.
-4 " Stability strategy ":
Do the same thing & not do nothing

.
-5 " Defensive Strategic":
, :
Divest
()
Harvest
()
Transport
()
" " Miles &v Snow

()
Strategy formulation
**




SBU,s

( )
Corporate
Strategy

:
-1 BCG
= /
.
= ( )
.

 () :
* 4 , .
* ,
.
* .

-1 Business Strength :
, , ,
.

-2 GE
BCG
( , , )

:
Y

-2 Industry Attractiveness :
, , ,
( )....
:
-1 Porter .
-2 Austin .
Corporate
Strategy


-3 Ansoff / .


:
Product
Market

Penetration Development
:

DiversMarket
:
ification
Development
.

: :
: 0 : 0 : ( ) ( ) 0
-2 Porter Generic Strategies
:

Cost
Leader Differentiation
Leader-ship
( )

:
Cost
Focus
Centers

0

:
:
.........
:

..........
-3 Strategy clock model
Pricier Strategic
)

(
()
()


()
( )

Hybrid Strategic

.

 Value Added Strategic

.
Focused Value Added Strategic
.
Critical Strategies


.
-4 )Mission Core )MCC
Competency Model
:

.

:

.

Drain
Distraction
:

.
:
.

Drive

Dilution

 : Strategy
Implementation

Failure

Trouble

: .
: .
:
.
:

.

Rolette

Success

 :
Strategy
Mckinsey 7`s Theory
( )7 .
Staff
Structure
Strategy
Shared
Values

Skills
Style
.
System
Structure

.
() Style
.
Systems

.

 Skills
.
Staff
.
( ) )Shared- Values( Org-Culture



.
-1 :
. .-2 :
Org- Culture Thickness
.

 Sharing Extent

.
Ordering Clarity

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-3 :
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.



).(MCC

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-5 .
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-3 : MBWA
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-2 : .........
-3 : .
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:
Corporate


Strategic Control Punts
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Strategy Of The Organization
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........


Five Venue System 5-Os
-1 :Origination

(:
) .

):(3V`s
Vision Valuation's
Variables

 -2 :Opportunities


.

:

.
-3 :Objectives

:


:
.

.

 -4 : Operation

.
( )S. M .A .R .T
( )Specific ( )Measurable
( )Activities
( )Responsibilities (. )Time
-5 : Outcomes





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