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Kolkata Knight Riders Main Sponsor - Nokia Associate Sponsors and Official Team partners - XXX, Next, Sprite, Belmonte, Planet-M, TAG Heuer, Gitanjali, Fever 104 FM, Boomer, Videocon D2H, BMA, ABP, Vivel, Shrachi, bilt, Sab Miller India, Genesis India
Associate Sponsors and Official Team partners - Whyte & Mackay, Kingfisher, McDowells, Indigo Nation, Reebok
Kings XI Punjab Main Sponsor - Emirates Associate Sponsors and Official Team partners - ACC, Gulf, DigiCable, Aromas Mobile, Royal Challenge, Whirlpool, Moutain Dew, Reebok
Chennai Super Kings Main Sponsor - Aircel Associate Sponsors and Official Team partners - Nivea, Yahoo!, Tiger Balm, Orient PSPO, Reebok, Orbit, UniverCell, Lays, Memory Vita, Fosters, Caf Coffee Day, 7 UP, Boomer, The Gateway Hotel, Coromandel, Peter England, BILT, Hello, India Cements Ltd., Coromandel King Superior Cement
Deccan Chargers Main Sponsor - Idea Associate Sponsors and Official Team partners - Deccan Chronicle, McDowells No.1, Puma, Coca-Cola, Boomer, Odyssey, 92.7 Big FM, Kingfisher
Mumbai Indians Main Sponsor - Videocon Associate Sponsors and Official Team partners - Mastercard, Dheeraj, P7 News, Boomer, Orbit, Air India, Thomas Cook, Kingfisher, MSN, Bookmyshow, Red FM, Royal Stag, New India Assurance, United India Insurance, adidas, Pepsi, Canon
Rajasthan Royals Main Sponsor - Ultratech Associate Sponsors and Official Team partners - TCS, HDFC Standar Life, Linc Pens, Puma, Moov, Kingfisher, Orbit, Boomer, Suvidhaa, Amity University Buildtech, Musafir.com
Delhi Daredevils Main Sponsor - Hero Honda Associate Sponsors and Official Team partners - Royal Challenge, Coca-Cola, adidas, Muthoot Group, Kingfisher, Panasonic, Idea, Flying Machine, CNN IBN, Fever 104 FM
The television, internet and mobile right-holders for DLF IPL 2012 have been announced. The fifth season of the high-profile Twenty20 league will be telecast on TV around the world and Indiatimes will live stream matches on the Internet. Below is the list of broadcasters that will air the matches live on TV in their respective regions.
Broadcasters ITV Rogers Setanta NEO Echostar Astro Super Sport Pehla Platform PCCW Star Hub Set Max GEO SUPER Sports Max Carlton Sports Network
Territory United Kingdom Canada Ireland United States United States Malaysia South Africa & Sub-Saharan territories Middle East Hong Kong Singapore Indian sub-continent Pakistan Caribbean Islands Sri Lanka
DLF IPL 2012 on INTERNET India: 5 minutes delayed feed on Indiatimes.com and Indiatimes channel on Youtube Accessible via: http://ipl.indiatimes.com
http://www.youtube.com/indiatimes ROW (excluding US, Canada and sub-Saharan territories): Live feed on Indiatimes.com and Indiatimes channel on Youtube Accessible via: http://ipl.indiatimes.com http://www.youtube.com/indiatimes USA/Canada: Live feed on Willow TV. Accessible at: http://youtube.com/willow via a Season Pass
DLF IPL 2012 on MOBILE India: 5 minutes delayed feed via Apalya, Avani TV and iPad app Middle East: Live feed distribution across local telecom operators in UAE, Bahrain and Saudi Arabia ROW (excluding sub-Saharan territories): Live feed via DU Telecom, Mobili, Viva and iPad app
For the Godrej group, IPL has been an important platform, including a corporate rebranding in the first edition in 2008. Its social media exercise Gojiyo.com was showcased in 2009, reality show Godrej Khelo Jeeto Jiyo in 2010 and consumer connect initiative Godrej Power Play in 2011.
In 2010 alone, the firm spent more than Rs50 crore on IPL. But this year, the group is undecided about its participation. We are currently evaluating our media plans for the year and havent yet taken a decision on the IPL sponsorship, said a Godrej spokesperson. Rohit Gupta, president, network sales, at MSM, denied that his company was renegotiating advertisement rates. He said they have gone up marginally to Rs5-5.25 lakh for a 10-second slot and insisted that rates would not be cut. The IPL rating had gone down last year because of the World Cup, with some months of intense cricket, but we expect it to go up this year. The buzz will return, said Gupta. He did not seem too concerned about Indias poor performance in Australia, saying that the comparison between Twenty20 and One Day Internationals (ODIs) was illogical. India has won today, and everything will be forgotten tomorrow, he said, referring to Tuesdays win. IPL teams also said they werent too perturbed as their sponsorship deals were all long-term ones. Wariness among advertisers always seems to happen at the beginning of every season, said Raghu Iyer, chief executive officer of the Rajasthan Royals. A couple of weeks closer (to the tournament), everyone wants in. There is concern to some extent, but once Sachin (Tendulkar) gets his 100th hundred, all these will go out of the window. Dhunji Wadia, president of advertising agency Everest Brand Solutions, agrees. IPL is arguably the biggest sports event in the country. It has the power to bring the entire country to a standstill, he said. I expect all the cynicism to vanish the moment the tournament begins. Chennai Super Kings has only one slot to be sold, according to Rakesh Singh, joint president, marketing. We dont want to sell our spots at a lower price, (we sell) only to people who are paying top dollar, he said. Since the World Cup win in India in April 2011, the Indian team has had a poor run of form and there have been signs of conflict among some of the senior players. All this is likely to have a bearing on the IPL 2012 season, which begins on 4 April, media analysts said. There is lot of uncertainty, said Indranil Das Blah, chief operating officer of Kwan Entertainment and Marketing Solutions Pvt. Ltd. But the same kind of excitement of the first three seasons wasnt there even last year because of the World Cup and audience fatigue. It was a function of teams and sponsors not having time to leverage. The buzz seems to be less (this time). Everyone in the industry is uncertain how it will do.