Professional Documents
Culture Documents
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OVER VIEW
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About Ambassador
Marketing Myopia
REASON 1
Inability to compete
Reluctance to change with the changing times.
Erosion of Brand equity.
REASON 2
REASON 3
REASON 4
STRATEGIC PLAN
TO RE LAUNCH THE BRAND MAKING COSMETIC CHANGES MAKING PERFORMANCE CHANGES MARKET-TARGET AUDIENCE CAMPAINING ABOUT THE CAR
PROMOTION CAMPAIGN
Phase 1
Phase 2
Phase 3
Teaser campaign will be launched. Pictures of the car will not be includedto arouse curiosity,.
Specification s of the car will be revealed, the new improved and upgraded model with the new feel will be emphasized
COMMERCIAL
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AMBEROID
LUXURY Redefined
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