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AMBASSADOR CAR- ACLEAR CASE OF Add your company slogan MARKETING MYOPIA

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About Ambassador

marketing activities of Hindustan motors .

What were the reasons that led to the decline

Strategies to revitalize sales of ambassador car

ABOUT THE CAR


First car to be manufactured in India
Ruling the Indian roads ever since its inception in 1948 Originally based on Morris Oxford (UK,1948) The only automobile to ply Indian roads for more than five decades now Has been in continuous production since its inception
source: official website of HM

MARKETING ACTIVITIES CARRIED OUT BY HINDUSTAN MOTORS

Conducting road shows

Conducting activities for creating awareness

Campaigning on social network

Source:interview of Manoj Jha (MD HM)

Marketing Myopia
REASON 1

Inability to compete
Reluctance to change with the changing times.
Erosion of Brand equity.

REASON 2

REASON 3

REASON 4

HM never bothered to rationalize the price of the brand

STRATEGIC PLAN

TO RE LAUNCH THE BRAND MAKING COSMETIC CHANGES MAKING PERFORMANCE CHANGES MARKET-TARGET AUDIENCE CAMPAINING ABOUT THE CAR

AIM OF THE CAMPAIGN

To increase the sales

To place the products in the minds of the customer.

PROMOTION CAMPAIGN
Phase 1

Phase 2

Phase 3

Teaser campaign will be launched. Pictures of the car will not be includedto arouse curiosity,.

Specification s of the car will be revealed, the new improved and upgraded model with the new feel will be emphasized

The car will be revealed and put on display for SALE

COMMERCIAL

YOUR GRANDFATHER ADORED IT

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WHILE HIS NEIGHBOURS ENVIED IT.


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YOUR FATHER ADMIRED IT

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NOW THE TIME HAS COME


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FOR YOU TO OWN IT!

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THE KING of Indian roads IS BACK

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PRESENTING THE ALL NEW


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AMBEROID
LUXURY Redefined

FROM THE MAKERS OF THE AMBASSADOR

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PRESENTED BY: MALLIKARJUN MONISHA SMITHA SUJAN UDUPA


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