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CHAPTER 1
INTRODUCTION
Gati Limited is a pioneer and leader in the Express Distribution and Supply Chain Solutions in India. It was the revolutionary approach adopted by Gati that helped launch many path-breaking initiatives in the logistics segment and many were the firsts for the Indian market. In a span of 20 years, Gati has consistently explored various ways to bring premium value to the customer, always setting benchmarks in quality of service and customer satisfaction. Having started as a cargo management company in 1989, Gati has grown into an organization with more than 3500 employees and a turnover of Rs 745 crore and covering 622 out of 626 districts in India. Gati has over 4000 vehicles on road, fleet of refrigerated trucks, container vessels and world class mechatronics warehousing facilities across India. Be it flexible point-to-point distribution solutions or complex end-to-end integrated logistics solutions or supply chain management, Gati does it all with great effectiveness and reliability, and enjoys the trust of a large customer base. Gati was also the first to run the millennium parcel express train in October 2001 between Mumbai and Kolkata with 10 VPUs. The initiative to run a parcel express train between KYN (Mumbai) and NGC (Guwahati) was again taken by Gati - this is a classic example of PPP (Public Private Partnership). The Gati advantage of seamless connectivity across air, road, ocean and rail has resulted in a plethora of offerings to the customer unmatched in the industry. Besides having a strong network in India, Gati has a strong market presence in the Asia Pacific region and SAARC countries. Today, Gati has offices in China, Singapore, Bhutan, Dubai, Hong Kong, Thailand, Nepal and Malaysia and has plans to foray into other markets. Gati's shipping division, Gati Coast to Coast based at Chennai, with two decades of experience in the industry has many firsts to its credit: first in operating direct service to Yangon; first in operating a direct container service from Ranong Port, Thailand; and the first in operating direct container service from Penang, Malaysia. Gati Coast to Coast today has a tonnage of 46,345 DWT and a fleet strength of six vessels. Gati's business model is well aligned with the customers need, which is why the core businesses have grown to meet the evolving needs of the customer, and this has resulted in consolidation of services and in the development of core and critical infrastructure, thus propelling Gati to the forefront in the logistics segment
As India grows in global economic power there is an urgent need to study the management of logistic operation in this country. This study is an eye opener for every management student to see the diverse range of operations in the great emerging field of logistics management.
pioneer and leader in express distribution and supply chain solutions in India
It is very simple and the research design is solely based on collection of secondary data. The analyses is only qualitative in nature and as such no quantitative analyses has been done
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Be a globally preferred provider of India-centric supply chain services and solutions, and a leader in the Asia Pacific region Delight customers with quality service by setting new trends through innovation and technology Be the most preferred organisation for all stakeholders Be a responsible corporate citizen with unwavering commitment to environmental protection and conservation
1.7
MILESTONES
From inception, we at Gati have been obsessed with providing the best possible service. This obsession has not only led to dramatic changes in our business, but has also resulted in setting new benchmarks for the industry. Here are some snapshots of our story:
1989 1995
New concept of Door to Door service. A Money Back Guarantee was given in case of delay in delivering shipments. Cash-On-Delivery (COD)- Gati started a unique value-added service called Cash-OnDelivery (COD). Call Free Number - Gati was the first in the logistics industry in India to introduce the concept of a Call Free Number.
1996
1997
1998
First Logistics Company in India to be awarded ISO 9001 Certification. Launched courier service - Suvidha, which was later called as IC Zipp Courier.
1999
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Gati International - Gati expanded to SAARC countries through tie-ups with the postal departments of Bhutan and Maldives. The P.D. Agarwal Development Centre was set up in Pune exclusively for employee training and development.
2001
Gati Millennium Parcel Express - Gati launched the first exclusive Cargo Train between Mumbai and Kolkata in association with Indian Railways.
2003
Bagged the Voice of Customer Award for The Best Logistics Company '03 in a survey conducted by Frost & Sullivan. Gati@web: Internal processes were simplified and moved to Oracle platform. Launched India-centric distribution solutions. Forayed into Singapore, the international business hub.
2004
2005
State-of-the-art Mechantronic warehouses with APL racking and modern handling equipment in major cities across India. Gati was given the Champion CIO award for less than Rs. 1000 crore category of the Enterprise Connect Award- 2005 Gati was awarded the Amity HR-excellence award in 2005
2006
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Awarded the 'Best Logistics Partner' by HCL Info systems Awarded Consumer Super Brand status in the logistics category for 2006-2007 Nominated for NDTV ' Business Leadership Awards ' 2006 in logistics category Customer Convenient Centers introduced to enhance accessibility Launched Gati Student Express Gati Miles a Redemption Coupon to settle cashless claims. Online Employee Information System and Performance Management System introduced.
2007
Strategic alliance with China Railway Express International Logistics Co. Ltd. Launched a joint Courier and Air Cargo Service with Air India. Opening of Mega state-of-the-art Mechantronic Express Distribution Centre in Bangalore Introduced VTS (Vehicle Tracking System) Gati Cafe Deliver a unique concept, an outlet offering a menu of services DOD Direct (Draft on line) to reduce cycle time of customer payments. Introduced 40ft Container vehicle with German based double deck system technology Gati was awarded the Amity HR-excellence award in 2007
2008
Launched the Centralized Call Centre at Nagpur Launched the Millennium Parcel Express Train between KYN (Mumbai) and Guwahati Strategic Alliance with GLS (General Logistics Systems) Europe's Parcel Leader. Launched Gati Europe Express. Introduced e-POD (Electronic Proof of Delivery) and Centralized POD Cell. Gati Happiness a window online to buy a range of delicious products. Gati was awarded the Amity HR-excellence award in 2008
2009
Regained the Superbrand status 2009-10 Launched the Mechantronic Warehouse in Hyderabad Launched 10C, a solution for shipment delivery notification, real time. Launched Gati Academy Launched Gati Art Express Introduced SQS (Service Quality Standardization) Gati Won the 2009 CIO 100 Awards and Enterprise Connect Award 2009.
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1.9CSR INNITIATIVES
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High School at Nagore. This school strength is about 600 students who belong to tsunami-affected families. The school is a two-storied building consisting of 18 Class rooms, Head Master Room/Staff Room,Computer Lab, Meeting Room, a kitchen, toilets and Compound Wall. With this reconstructed school at Nagore many students are getting their education. Blood Donation Camp at EDC Ahmedabad on death anniversary of Shri P.D. Agarwal As done every year on September 17, a blood donation camp was organized this year too at EDC Ahmedabad. All Gati'ites, actively joined the P.D.Agarwal Blood Donation Drive by participating in the voluntary blood donation camp, which was conducted by Prathama Blood Centre with full enthusiasm. Gati inaugurates the first handloom shed in Rajouli for the flood affected weavers on September 21, 2010 Rajouli village in Mahabubnagar district, AP, known for famous Gadwal saris, was one among the worst flood affected village that hit Andhra Pradesh in the month of October 2009. The floods shattered the lives of the weavers who lost their looms as well as their houses. With looms destroyed and nowhere to stay the weavers were just hoping for some assistance to help them in keeping their tradition of weaving alive. Its here that Gati stepped in. While the Govt provided assistance in building houses for them, Gati acquired land in the village just opposite to the area where the houses were being constructed to build prefabricated work sheds for the weavers. The first workshed was inaugurated on Tuesday, 21st September 2010 by Sri. G Kishan Reddy, MLA, Floor Leader AP Assembly, and Sri. V. M. Abraham, MLA, Alampur. Present at the occasion were Sri. K Damodar Reddy, ZP, Chairman, Mahabubnagar; Shri M. Purushotham Reddy, Collector & Dist Magistrate, Mahabubnagar; Shri G. Sudhir Babu, SP, Mahabubnagar. Mr. V.T.Pawar, Trustee P.D.A. Foundation & Whole Time Director, Gati Infrastructure Ltd., Mr. N K Pandey, Trustee P.D.A. Foundation & Chief Law Officer and Mr. V.S.N.Raju, Company Secretary of Gati Ltd. were also present. This was yet another step taken by Gati in coming forward to help in whatever possible way during natural calamities in our country. Gati joins hands with Hyderabad Goods Transport Association (HGTA) in setting up a State-of-the-art 'Transport Training & Development Institute' in Hyderabad "Transport Training & Development Institute(TTDI)", a state-of-the-art truck drivers and transport employees training school cum grooming center at Autonagar is the first of its kind initiative dedicated to train the personnel of transport sector which includes truck drivers, cleaners, hamalis (transport labours), staff of transporters, etc. Improper driving is the cause of nearly 80% of the road accidents in India, it was pointed out that emphasis on safe driving is the need of the hour. "The objective of this Transport Training & Development Institute (TTDI) is to empower commercial vehicle drivers with all the essential safety practices so that they face the roads with a much greater responsibility". Better driving practices and improving fuel efficiency is paramount importance. Fleet drivers will be trained in improved driving skills, basic mechanics, fuel saving techniques and safe
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practices. While skills such as safe driving, fuel conservation, repairs and maintenance are taught, other aspects of life on the road are also highlighted - trouble shooting, fire-fighting, and first aid. The importance of good health is stressed, with special emphasis on prevention of HIV - the most prevalent disease among truckers. The institute which is a 9000sft two storied facility with modern and updated mechanical and electrical labs, including a computer lab will groom truck drivers and transport workers not just in matters of automobiles but also soft skills, English, computers, online operations, Google map reading etc.
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CLIENTS
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We believe in offering our clients the best possible service. And it shows...
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CHAPTER 2
SERVICES IN INDIA
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Connecting India
With the widest network, the best of cargo movement facilities and several value added services to choose from, Gati Express is the preferred distribution solution provider in India today. Gatis customers include companies from industries such as pharmaceuticals, textile and apparel, white goods, electronic goods,IT Telecom and other high value cargo. Gati has a range of express services for you to choose from: Gati Surface Express City: Gati Surface Express Zone: Gati Surface Express State: Gati Surface Express National: Gati Surface Express Bulk: Same day delivery within the city For your regional distribution requirements Ideal for secondary distribution needs Reaches the remotest corners of the country For high - density cargo(1CFT = 15 kgs) and bulk cargo (above 500 kgs)
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Redefined Connectivity to Match Business Needs Gati Air Express,the latest offering from Gati is in answer to the needs of the business segment to meet the demanding timelines of today's businesses.Gati Air Express delivers shipments across all major locations the very next day during business hours,and to some prime locations even before noon!A fleet of dedicated frieghters(cargo planes)that fly during the night,and a seamless multimodal network that goes down to the last mile,to ensure that your shipments arrive on time. The company has assured the customer,frieght would be refunded if the assured timelines are not met by the company.
DELHI NOIDA GURGAON FARIDABAD MUMBAI AHMEDABAD NAVI MUMBAI HYDERABAD BANGALORE CHENNAI KOLKATA
GHAZIABAD LUCKNOW CHANDIGARH AGRA JAMMU SRINAGAR GOA PUNE NASIK VAPI BARODA COIMBATTORE
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COCHIN TRIVENDRAM MADURAI PONDICHERRY MYSORE TIRUPUR HOSUR GUWAHATI BUBANESHWAR PATNA SILIGURI INDORE BHOPAL NAGPUR RAIPUR
JAIPUR With Gati, customers are assured of : Reserved space in 34 designated air movement sectors 24X7 service counters at major air transit centres Multi - modal connectivity for easy and quick transit at non - airport locations Flexi - pricing options based on urgency and load factor Door pick up and door delivery Online track and trace A fleet of dedicated frieghters. Expertise in handling high value / perishable goods
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A sea of opportunity
Gati Coast to Coast (CTC) is Gati's shipping division. Set up way back in 1986, the CTC vision was to become the preferred service provider for all sea bound cargo in the Bay of Bengal, Andaman Islands and Malacca Straits. In the two decades of its existence, Gati CTC has followed this vision with diligence and determination and has emerged as a complete solutions provider.
Gati CTC offers its customers: IIII Sturdy and safe cellular container vessels
MV GATI-1 MV GATI Zipp MV GATI Prestige MV GATI Majestic MV GATI Pride
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2.1.4 AI GATI
AI Gati Interzone/ Intrazone Designed to cater needs of corporates ,SME's and Institutions which require courier service on a regualer basis .Delivery avalilable in 119 locations serviced by AI Gati AI Gati In City Designed to cater in city delivery requirments for documents and small package
An affordable surface product especially designed for your non-commercial packages. Flat rate of Rs. 200 per package (up to 5 kgs) ideal for samples, gifts, study materials & printed material
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2.2 LOGISTICS SOLUTIONS 2.2.1 SUPPLY CHAIN MANAGEMENT Gati an analyst, consultant and SCM partner rolled into one
The focus is on integrated logistics solutions. Gati's transport infrastructure, IT systems, cutting edge technology solutions and an intensive knowledge of India allows it to tailor its products to meet every customers' unique needs. Gati offers a wide range of options and does not waver in its focus on quality, reliability and speed.
Integrated logistics
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Gati provides customised solutions by integrating all the four stages of your business procurement, production, distribution, after sales service and reverse logistics.
Process flow
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Warehousing
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Logistics and supply chain management are an integral part of our businesses. A sharp and steady focus on these key functions has helped Gati gain a competitive edge over the rest of the market. In recent times Indian industry has begun to acknowledge the strategic importance of logistics and warehousing functions to their businesses. And Gati's expertise and experience in this area is being harnessed by many companies. Gati offers its services as a 3PL or a third party logistics provider. A 3PL provider allows a company to: Concentrate on core competencies Create greater competitive flexibility and release working capital Get lean and agile Exploit the better know - how and scale efficiencies of logistics companies
Manage inventory in real - time. Gati's web-based warehouse management system provides both functionality and flexibility for customers to manage warehouse operations. The web - based WMS can be updated online thus allowing customers a real - time picture of their inventory. The WMS gives precise, detailed, real - time information about every aspect of customer operations. The WMS application has the functionality to take care of multi - company / multi - location capabilities. And, the multi - warehouse system has been designed so that every warehouse can write its own rules. The central focus is the powerful inventory control and management system - making the management of diverse inventory holdings less complex and more organised. The web - based WMS has resulted in: Improved inventory accuracy Decrease in order processing time Improved customer service levels Elimination of put away and picking errors Less returns Reduced shipping errors Capacity utilization
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Gati's logistics' solutions for perishable commodities enables support of a demand-driven supply chain to help you adapt operations to volume levels and delivery schedules as customer requirements change.
Engineering / Electronics
High-tech engineering and electronics' manufacturers, distributors and suppliers compete in an environment that's fast-paced and in constant flux. Gati's effective execution of operations and real-time information provides increased profitability and reduced inventory levels.
Industrial Goods
The industrial/wholesale industry is ever-changing and driven by consumer demand. Increased speed, reduced costs, more accurate fulfillment and value-added services are everyday requirements. To keep pace with shortened lead times and growing competition, Gati provides you with real-time control and visibility into what's coming, and when to expect it.
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The industry in characterized by a rapidly changing environment with new models appearing in a very short span of time. Focus should be on increasing the productivity and performance of computer hardware supply chain. Gati's solutions for forward & reverse logistics can be used to gain competitive edge in the market.
Retail
Expanding distribution channels, increasing globalization and growing customer service expectations are some of the factors that make the retail and direct-to-consumer industries exceptionally challenging business environments. With Gati's multi-modal reach, companies can remain closer to the end-user, provide on-time information and cut costs.
Automotive
The automotive industry has always been the most demanding of all in terms of achieving the highest quality standards in their logistics processes. Gati's efforts have been driven by the need to reduce costs and the desire to respond quickly to customer demand.
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Gati's solutions ensure that your goods are secure. You can track and monitor your goods at all times. It reduces in-transit time and increases supplier network responsiveness. We respond quickly to the industry's unpredictable demand. Our logistics solutions provide the visibility you need to execute on tactical and confidential operations.
Gati Kausar combines Gatis unmatched reach and logistics expertise with Kausars experience in refrigerated transport. Over 20 years, Kausar has delivered distinction through proven and efficient solutions and together they are undisputed leaders in the industry, specializing in fast, reliable and customized solutions in cold chain logistics. Your shipment is sensitive to climate. We are sensitive to your requirements
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Gati Kausar brings specialised cold chain logistics solutions for healthcare, bio-pharma, frozen and fresh foods, dairy products and more. We offer customised solutions for temperature-sensitive shipments through our wide reach, cutting-edge technology and a vast fleet of refrigerated vehicles equipped with advanced climate-control systems. We ensure that the temperature and other required parameters inside the vehicle stays exactly as required by your product, irrespective of the inclement conditions outside.
Portfolio of Services
Primary Distribution: Full Truck Load Secondary Distribution: Need based Dedicated Reefer Fleet: Exclusively for food chain business Organized retail: Exclusively for fruit & vegetable business Customized Cold Chain solutions- Need based
Unmatched Refer distribution network pan India Largest ISO 9001: 2008 certified refrigerated transport company in India. State of-the-art modern refrigeration units
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Insulated containers designed to suit Indias weather patterns. Tamper proof and sealed to safeguard the perishable cargo. Vehicle tracking and cargo monitoring IT solutions. Climate control capability from +20 degrees to 20 degrees Celsius. Large fleet capacity: Transport 1,00,000 tons annually. Impeccable Quality Control. Knowledge partners helping you achieve optimal cold chain management. Conditions monitored though Data Loggers. Complete perishable care in product life-cycle.
Trucks built with advanced pneumatic suspension system for safe & timely delivery of delicate cargo over long distances
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Consumer goods
Retailers are pushing for more value-added services (VAS). Exceptional customer service has become a requirement for success. And, skilled workers are increasingly hard to find. All of these factors challenge the consumer goods industry. To remain competitive, companies need to adapt quickly to industry demands. Gati's innovative solutions help businesses adapt and excel in a changing environment.
Engineering / electronics
High-tech engineering and electronics' manufacturers, distributors and suppliers compete in an environment that's fast-paced and in constant flux. Gati's effective execution of operations and real-time information provides increased profitability and reduced inventory levels.
Industrial goods
The industrial/wholesale industry is ever-changing and driven by consumer demand. Increased speed, reduced costs, more accurate fulfillment and value-added services are everyday requirements. To keep pace with shortened lead times and growing competition, Gati provides you with real-time control and visibility into what's coming, and when to expect it.
The industry is characterized by a rapidly changing environment with new models appearing in a very short span of time. Focus should be on increasing the productivity and performance of computer hardware supply chain. Gati's solutions for forward & reverse logistics can be used to gain competitive edge in the market.
Retail
Expanding distribution channels, increasing globalization and growing customer service expectations are some of the factors that make the retail and direct-to-consumer industries exceptionally challenging business environments. With Gati's multi-modal reach, companies can remain closer to the end-user, provide on-time information and cut costs.
Automotive
The automotive industry has always been the most demanding of all in terms of achieving the highest quality standards in their logistics processes. Gati's efforts have been driven by the need to reduce costs and the desire to respond quickly to customer demand.
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Gati's bouquet of value added services are designed to take care of your business needs FOD (Freight-on-delivery): Option of paying at the time of delivery. COD (Cash-on-delivery): Collection of cash against delivery from your customer and remitting it to you online through e-banking. DOD (Draft/Cheque-on-delivery): Collection of draft/cheque on your behalf at the time of delivery. Inbound Rate Agreement: Ensures hassle-free, convenient supplies from your vendors. Also gives you the advantage of dealing with one company at agreed rates. Documentation Assistance: Information on forms, permits, legal/statutory requirements including clearance of check posts. Holiday & Sunday Pick-up/Delivery: At Gati, we are sensitive to your urgent delivery commitments which is why we provide the option for pick-up and deliveries on Sundays/holidays. Octroi Clearing Facility: Octroi clearance on behalf of customers. Tamper-proof packing: Special bags for safe handling of high value cargo Fragile goods packaging: Gati offers packaging solutions for fragile goods like marble statues and glassware.
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2.5 Network
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CHAPTER 3
GATI INTERNATIONAL
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3.1 INTRODUCTION
Gati pioneered the cargo management movement in India. And then spread its wings over the sub continent. The logistics leader is now making its presence felt in the SAARC countries and the Asia Pacific region. Gati International, the global operations wing, provides us with a strategic USP an international reach, along with a highly focused expertise in India - centric operations. This ensures that Gati remains the undisputed leader not just in Indian operations, but also in India - focused operations. We now have offices in Singapore, Hong Kong, China and Malaysia which offer a range of distribution solutions to and from India. Bringing India and the world closer
Gati takes care of the hassles of pick up, customs clearance and delivery of freight and cargo. Services offered include inbound air / sea movement and outbound air / sea movement, along with: Strategic tie - ups with global players Same day connection Online track and trace facility Consignee and consignor nominated freight terms Door to door service Door to airport / port service Airport / port to airport / port service Airport / port to door service Customs clearance service Bonded storage service Assured space for air shipments Break - bulk and container services
Gati has been constantly setting new benchmarks in connectivity and coverage. With its deeply entrenched network and domain knowledge, Gati has brought India and the world closer. Entering India by air, sea and road, Gati offers seamless multi-modal connectivity to road, air, sea and rail transport modes, thus enabling customers to effortlessly access the Indian markets. Gati strongly believes that technology drives customer experience. Gati has kept pace with the changing trends. From its ERP and CRM solutions to the state-of-the-art Oracle based software that launched gati@web, Gati has always been a frontrunner in the use of IT for the benefit of its customers.
Gati Thailand
Thailand has been on its pinnacle for more than a decade. A major player on the world's market floor in multifarious arenas, Thailand has earned the title of the 'Detroit of Asia'. In the past years Thailand has made remarkable trade alliances with many developed and developing economies to strengthen its foot in the global markets. Thailand is the world's no.1 exporter of rice other significant exports includes textiles and footwear, fishery products, rubber, jewelry, automobiles, computers and electrical appliances. Gati opened its first office in Bangkok to promote business in both the countries. Gati introduced customized solutions to cater the needs of Indian businesses in Thailand. The individuals can send their Cargo to India at very economical prices. Within a span of less than 2 years Gati Thailand has become an expert in relocation of cargo to India. The services we offer are: Courier: Gati offers courier service of global standards.In 1996, Gati tied up with Indian Airlines to facilitate speedier delivery of shipment. This twelve-year relationship has now been further strengthened with the launch of the co-branded (Air India Gati ) air cargo and courier service. This lethal combination will demonstrate the value the customers can derive from the synergies of the two majors in air and surface networks.we provide fast and economical service to anywhere in India.
Air Freight: To make the importing and exporting more convenient Gati Thailand
provides world class Air Freight and distribution services between Thailand to India and other countries. We provide option of Door-to-Door Delivery and Port-to-Port Delivery. Gati's intrinsic network helps consumers to seamlessly access the markets in both the countries with focus on reducing transit and combining it with the ability to seize cost saving opportunities.
Ocean Freight: We provide our customers the most competitive price and faster
delivery with an option of Door-to-Door Delivery and Port-to-Port Delivery. Gati Thailand offers sea freight movements from the two countries in full containers (FCL) and part loads
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(LCL). We have a seamless multi-modal network that assists our customers with Door-toDoor / Port-to-Port Transportation, Logistics and Customs Clearance.
Inland Transportation: Gati Thailand is a pioneer and meets the needs of the
customers. Within Thailand we arrange for transporting from small to large quantities.
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Gati connects India with the Asia Pacific. We take care of the hassle of pickup, customs clearance and delivery for Asian businesses that want to sell in India and Indian companies that want to deliver their goods to Asia . The services offered include Inbound Air/Sea and Outbound Air/Sea. Gati International offers the following services: Freight forwarding - air and ocean - to and from worldwide locations Customs clearance air and ocean inbound and outbound International courier to and from worldwide locations Cross-border trucking
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CHAPTER 4
CONCLUSION
CONCLUSION
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It is hereby concluded that gati ltd. Is playing a pioneering role in the express distribution and supply chain solutions in India. It has constantly developed various ways to develop in setting bench marks and developing new methods in evolving consumer satisfaction. Moreover it has taken a lot of initiatives to develop the logistic segment in this country. And thus evolve a high level of quality in service and customer satisfaction.
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