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TPSteven Donahue is a full-time assistant professor at Miami Dade College, Feature Editor for Language
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Magazine, a member of The National Press Club, The Society of Professional Journalists, and The
National Writer’s Union. He has published over 100 articles and numerous self-published books. See
http://www.languagemagazine.com/ ,as well as sophisticated software programs, some providing language
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training for the U.S. Military in Afghanistan and American K-16 students..
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TABLE OF CONTENTS
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Readership..................................................................................................................... 7
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Writing is Different........................................................................................... 68
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Media Conundrum....................................................................................................... 74
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FOOTNOTES ..................................................................................................................... 78
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A World with Too Many Trees
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discarded on how to get this new media wine poured into new
1999.
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innovations come from an eclectic social network of funding
On Third Base
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York; the second featured actor Richard Dreyfuss, hosted by
5
organizations holding court on the intersection of
multimedia computers;
phenomena;
2
TP PT [Please See Table of Movers and Shakers at end of article]
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• Media Bistro, dedicated to helping those in the
craft.
Readership
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Back at the bus stop, the papers fly into the air like
nation with his seminal work Why Johnny Can’t Read. No one
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Yet disparity reigns on many levels. In 2006, while only
very same consumers hit the Web with 35% of their digital
Diversity on Steroids
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The United States is fast becoming a nation of many
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supported initially by a group of private investors led by
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higher-order analysis of this overflow of input among the
communications.
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Doing Well, by Doing Good
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Web 1.0
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The traditional Web we all know.
Web 2.0
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The “mash up” Web of agglomeration.
Web 3.0
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The semantic Web with human reasoning
Web 4.0
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The Web with robust operating systems
online.
Web 5.0
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The Edu-tainment Web.
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Community & Investment
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Web beast.
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intelligence of this wholly wired society by 2012—a world,
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derived from the aural/oral tradition of the 1950s based on
His analogy was the light bulb that cast light into an
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versions. We Media issued a clarion call for a new model to
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proprietary offerings in the middle. That is, riveting
integrate with the brand and its community, and (3) at the
interests elsewhere.
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programs for entire schools, to online editing tools for
video.
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In figure three (3), above, the Print Edition of a magazine
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In this manner, the print edition expands its readership,
Think Tanking
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the new. Rather than viewing Yahoo and its ilk as a threat,
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conversations. If a newspaper site receives 250,000
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in Fort Myers, a ruthless utility company slapped
Web site put out a call for experiences and was inundated
the public meeting. The paper had not just reported, but
The Web is still not king of the hill. Over 123 million
are the print editions read, by whom, and which ads ring up
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To answer that self-posed question, Knight-Ridder has set
responsive to change.8”
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As usual, John Zogby, President and CEO of Zogby
as, “Mere wires, lights, and a box,” that deflect from the
View, which all “Take pride in diversity and exist for the
more news from the inside out. For example, there are few
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Big ‘M’ and Little ‘m’
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by other members of the evaluation community using their
citizen experts.”
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building. And sometimes this lays outside the comfort zone
27
enter, so these local news sites are bridging the glaring
engagement.”
28
(3) Social networks subvert the editorial functions of
bundles.”
publishing.
content.
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wants to reward its users for contributing their own ideas
and you still act on them.” However, even with his track
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ponied up before 50 venture capitalists (VCs) endeavoring
Everyone knows that the money has followed the YouTubes and
news for women, and lists over 8,000 blogs and has 60
31
Blogher.com ties in philanthropic interest groups aimed
turkey. But women talk about a great deal more than recipes
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versioned and device-specific. The mobile screen is
only one third of them have actually tried it. Apart from
not the issue, said Franck Perrier, chief executive and co-
New and old media are on the same road, and the encounters
driver to turn the car off, get out of the vehicle, and let
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“Whoa”. If the horse still does not gently pass, take hold
of its reins and walk it past the car, then restart the
auto and drive on. The moral is that the new media is
leading the old, and telling it that its time has passed
34
gear crisis now omnipresent in the omnipresent American
school system.
many men.” Paine had penned such powerful words as, “The
lines:
“These are the times that try men’s souls. The summer
soldier and the sunshine patriot will, in this crisis,
shrink fro the service of this country; but he that stands
it now, deserves the love and thanks of man and woman.”
35
derived from the printed word. At the We Media Miami event,
reading public.
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rung of dumb-downed passableness. What passes for news, is
need no education.”
wealths.11”
TP PT In 1785, Congress established the Land
schooling.
37
E.D. Hirsch, Jr. writes in The Knowledge Deficit, “The
prince and the child of the pauper deserve the same initial
chance.”12
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background knowledge.13”
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38
curriculum slanted towards Christian theology and anti-
have become a diverse nation for sure: split along red and
from the United States of America. Will the Web 2.0 fix
39
Figure 4 Onwards and Upwards to 5.0
In figure four (4) above, is the heart of the publisher’s
40
decade. Close to thirty percent of all students in public
remedial course.”
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• How often do you write papers longer than five pages?
organizing ideas?
written communication.
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Figure 5 Educational Polarization
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showed declines in measures of prose and literacy for
Educational Mega-Trends
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craft of journalism.
and engineers will be in Asia. This trend bodes ill for the
44
a crisis is looming for literacy, while the country becomes
Even absorbing the day’s news, which a few years ago was at
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the Department of Education. Every government report,
who have graduated college. For those who can still spell,
background knowledge.
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Fixing a Busted Engine
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entertainment.
fingertips.
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Figure 6 Polarization in the Classroom
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Explosion,” and the Web, G.M. Trevelyan’s quip holds
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industrial age. He calls for moving to a second-generation
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has developed “River City” for enabling students to travel
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spontaneous and creative, interested in problem solving,
challenging world.
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Figure 8 Maslow's Hierarchy
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However, for many of the young, the information explosion
three “R’s” are dying a slow death, except for the select
Game-Like Learning
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converging at breathtaking speed: and what was once madness
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Well-designed instruction should offer experiences to
any blood or sweat you have not done everything you need to
do.”
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But, writing is not mathematics—there is a great deal of
problem.
problem state.
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Figure 9 Problem Solving Steps
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Figure 10 Schema Solutions to Writing Problems
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Apples and Oranges
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distinct forms of learning, inextricably linked, with one
learning cycle.
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Figure 12 Competence & Understanding
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The other half of the story may not reflect itself in a
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bundles, which raise the bar. Computer-assisted learning
level.
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So, the corrected sentence is accurate. However, there is
real world.
5).
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Figure 14 Intelligent Tutoring System
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user in a specific domain. Through a chain of continued
and discovery.
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both prior knowledge and the problem at hand to obtain or
their advent.
Writing is Different
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nineteenth century, while penmanship was stressed. Over
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As millions of immigrants know first hand, learning English
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has led to an even more compellingly urgent reports calling
center.
education sector.26
TP PT The report characterizes the U.S.
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A New Model
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fundamental democracy.27
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modern America.
generations of individuals.
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Figure 16 Web 5.0 Fault Lines
Maynard’s Fault Lines have moved far beyond race alone in
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Will the new media now being brewed pick up the task of
Media Conundrum
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Movers and Shakers
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Merrill
Carroll, Gannett
Jennifer
Chideya, NPR host and
Farai blogger
Cupo, Al Vice President, 215 256 6801
Sales and www.suburban-news.org
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Marketing: al.cupo@suburban-news.org
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Suburban
Newspapers of
America
Dennison, Peace, Justice, 954 343 7111
John and Mission www.johndennison.com
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Guide john@johndennison.com
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Jobing.com allen.dunaway@jobing.com
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Newstrust
Grogg, Sam Dean: University 305 284 3420
of Miami School http://com.miami.edu
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Communications
Hauser, DailyMe
Eduardo
Hegranes, Press Institute
Cristi for Women in the
Developing World
Hess, Dan Tribune 312 222 5448
Interactive dhess@tribune.com
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Alumni Services
Ibarguen, President and
Alberto CEO
Knight
Foundation
Iggers, Board Chair: www.tcmediaalliance.org
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Newspapers of
America
Masquelier, President: 207 767 1320
Sibyl Executive www.mediahunter.com
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Andrew@ifocos.org
Newmark, founder of
Craig craigslist
O’Connor, Editorial 212 246 0202 x 3008
Rory Director: rory@newstrust.net
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Newstrust
O’Malley, Battery Ventures
Brian
NAME COMPANY/POSITION CONTACT
Owyans, Blogging Expert: www.Web-strategist.com
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Jeremiah fan of
www.techmeme.com
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Perrier, Eyeka
Franck
Peskin, i-Focos 11951 Freedom Drive 13th Floor P P
www.ifocos.org
Scott
Riva, RCS Digital
Georgio
Rogers, Futurist-in-
Michael residence New
York Times
Rosenblatt, Executive 202 223 1333
Alan Director: www.internetadvocacycenter.com
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Internet alan@joemocracy.com
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Advocacy Center
Rowe, Ian MTV
Rua, Dan Inflexion
Partners
Rubi, Media Relations 305 284 6748
Melissa Coordinator: http://com.miami.edu
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University of mrubi@miami.edu
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Miami
Schaffer, J-Lab
Jan
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Shalala, President of the
Donna University of
Miami
Skrenta, Topix Luara Evenson – SutherlandGold
Rich Group for Topix.net 415 601
7267
levenson@sutherlandgold.com
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FOOTNOTES
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Cellphones Eons.com. See Taylor, Jeff
Learning Games. See Learning Eyeka. See Perrier, Frank
Chatrooms Fast Company
Learning Games. See Learning Webber, Alan M.. See Alan Webber
Clinton Flesch
Hillary, Clinton. See BlogHer.com Flesch, Rudolph. See Why Johnny
Close Can't Read
Close, Sandy. See New America Florin
Media Florin, Fabrice. See NewsTrust
Collegiate Learning Franklin
Assessment Franklin, Benjamin. See Education
CLA. See Assessment GameBoys
Competence. See Learning Learning Games. See Learning
Computerized Placement Test. Gannet. See
See Assessment Gannett. See
Congress Gates
Education. See Literacy Gates, Bill. See Learning
constructivist. See Learning Gore. See Gore, Al
Cronkite Harvard University. See Writing
Cronkite, Walter. See Viet Nam higher-order learning. See
Darfur. See Zogby Learning
Dark Age Hirsh
Dede, Chris. See Schools Hirsh, E.D.. See Reading
Darwin. See Hobson’s Choice
Dede Media Dilemma. See
Dede, Chris. See Learning Ibarguen
Dedman Ibarguen, Alberto. See Knight
Dedman, Bill. See Doig, Stephen K. Foundation
Denmark’s Center for IFocos. See We Media
Journalism Education. See instructivist. See Learning
Digital Media Wire. See Intelligent Tutoring
Doctors without Borders Systems. See Applications
BlogHer.com. See Stone, Lisa Israel
Doig Israel, Shel. See Naked Conversation
Doig, Stephen K.. See Dedman, Bill Media Plan. See Israel, Shel
Dreyfuss Naked Conversations. See Shel Israel
Dreyfuss, Richard. See J-Lab. See, See Shaffer, Jan
drill and kill. See Learning John S. and James L. Knight
DVD Foundation. See
Learning Games. See Learning Knight. See Knight Foundation
E-bay. See Knight Foundation
edu-tainment. See Journalism Program. See
Edutainment. See Newstainment Knight-Ridder. See, See Ibarguen
e-Harmony. See Land Ordinance. See Congress
Ellison MacLuan
Ellison, Harlan. See Entertainment Marshal MacLuan. See Ruskin
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Maslow. See Learning problem space. See Learning
Matthews RCS Digital
Matthews, Jay. See Washington Post Riva, Georgio. See Riva, Georgio
Media Bistro. See Reuters. See, See, See
Monster.com. See Taylor, Jeff Riva
MTV. See Rowe, Ian Riva, Georgio. See RCS Digital
MySpaces. See River City
Naked Conversation. See Dede, Chris. See Learning
Naked Conversations Rowe
Israel, Shel. See Rowe, Ian. See MTV
Nation at Risk. See Learning Ruskin. See
National Assessment of Ruskin, John. See Bloomfield,
Adult Literacy Leonard
NAAL. See Assessment, See Schaffer
Assessment Schaffer, Jan. See J-Lab
National Assessment of Spelling Report. See Education
Educational Progress Spellings. See, See Education
NAEP. See Education Spellings Commission Report.
National Center on See
Education and the Economy. Stone
See Tough Choices or Tough Times Stone, Lisa. See Blogher.com
National Survey of Student Sudan. See
Engagement Syncom Funds
NSSE. See Assessment V-me. See V-me
New America Media Taylor. See Monster.com
Close, Sandy. See Sandy Close Taylor, Jeff. See Monster.com
Newmark Eons.com
Newmark, Craig. See Craiglist Technocrati. See
News in a New America The Ethics and Excellence
Lehrman, Sally. See Sally Lehrman in Journalism Foundation.
Newstainment. See Edutainment See
NewsTrust.net. See, See The Knight Center for
No Child Left Behind International Media. See
NCLB. See Literacy The Knowledge Deficit
O’Conner Hirshe, E.D.. See Reading
O'Conner, Rory. See Newstrust.Net The Neglected R. See Literacy
O’Malley The Spelling’s Report. See
O'Malley, Brian. See Battery The Today Show. See
Ventures Topix.net. See
O’Reilly Factor. See Skrenta, Rich. See Rich Skrenta
Obama
Topix.Net. See
Obama, Barak. See BlogHer.com Tough Choices or Tough
Pace University
Times
Schools. See Caputo, David A.
Educational Decline in US. See
Perrier
National Center on Education
Perrier, Frank. See Eyeka
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Trevelyan Washingtonpost.Newsweek
Trevelyan, G.M.. See Reading Interactive. See
Tribune Interactive. See Topix We Media. See, See, See, See, See, See,
tripadvisor.com. See See IFOCOS
UM Center. See Why Johnny Can’t Read
University of Miami. See Flesch, Rudolph. See Flesch
University Of Miami’s Whyville
School Of Communication. Bower, James. See Learning
See Wikis. See
Viet Nam. See Wikpedia. See
View. See writing. See
V-me. See, See X-Boxes
Television. See Learning Games. See Learning
Washington Post-Newsweek YouTube. See, See
Interactive Zogby
WPNI. See John, Zogby. See Zogby International
1
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2
TPLehrman, Sally. Forward in News in New America. 2005. John S. and James L. Knight Foundation.
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4
TPIbid. Lehrman, Sally . Reframing Diversity. Chapter Four. Sandy Close. (Page 62).
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5
TP PT http://www.v-me.tv/
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Barnhart, Clarence L. & Bloomfield, Leonard. Let’s Read: A Linguistic Approach. 1961. Wayne State
TP PT
University Press.
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TPRuskin, John. “Sesame and Lillies. Lecture I. Sesame: of King’s Treasuries.” December 6, 1864.
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TPIbid. Lehrman, Sally. Foundation Forward by Alberto Ibarguen, President. (Page 5).
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TPProposals Relating to the Education of Youth in Pensilvania [sic] (Philadephia, 1749).
PT
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TPNational Center for Education Statistics Educational Resources Information, National Assessment of
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Educational Progress(NAEP), Reading Assessments (Washington, D.C.; U.S. Dept. of Education, 1998 and
2002).
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TP National Commission on Writing for American Families, Schools, and Colleges, “The Neglected “R”:
PT
12
TP Hirsch, E.D., Jr. The Knowledge Deficit: Closing the Shocking Education Gap for American Children.
PT
14
TP Commission Report July 14, 2006 Draft for Discussion Purposes Only
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15
TP http://appserv.pace.edu/emplibrary/Blueprint.pdf
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http://wpacouncil.org/files/Spellings%200714-draft.pdf
TP PT HTU UTH
17
Bill Gates, Chairman and CEO of Microsoft, speaking before the Joint Economic Committee’s first
TP PT
19
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TP PT
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instructional design model for technical training. Englewood Cliffs, NJ: Educational
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TP Newell, A. & Simon, H. (1972). Human problem solving. Englewood Cliffs, NJ: Prentice
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21 Kiefer, K., & Smith, C. (1983). Textual Analysis with computers: Computer-aided heuristics for student writers. The Writing Center Journal, 8, 3-10.
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23 Hirsch, E.D., Jr. The Knowledge Deficit. Closing the Shocking Education Gap for American School Children. New York: Houghton Mifflin. 2006.
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24 National Assessment of Adult Literacy (NAAL). Education Sector, 2(1), January 10, 2006 in “New Adult Literacy Data Puts College Credential in Question.”
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26 National Center on Education and the Economy. Tough Times or Tough Choices. The Report of the New Commission on the Skills of the American Workforce
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