Sub Code:

Enrollment No:-117320592040

A Project Report On Marketing Strategies of Petpooja

(As a partial of fulfillment of the Master of Business Administration for Summer Internship Program)

Submitted to
MBA Department LDRP-Institute of Technology and Research, Gandhinagar.
(Affiliated to Gujarat Technological University, Ahmedabad)

Under the Guidance of Internal Guide Prof. Hemali Broker. Submitted by Prashant R Satpute MBA-SEM II Sign of External Examiner _______________________ Sign of Internal Examiner _______________________ External Guide Apurv Patel

LDRP-Institute of Technology and Research, Gandhinagar. MBA Department Batch (2011-13)

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CERTIFICATE FROM PETPOOJA

DECLARATION BY THE STUDENT

I hereby declare that this project report entitled MARKETING STRATEGIES OF PETPOOJA, (MULTI-RESTAURANT DELIVERY SYSTEM) in Pet Pooja has been

written and prepared by me under guidance and supervision of Ms. Hemali Broker and Mr. Apurv Patel in requirement for the fulfillment of Master of business administration. I also declare that this project is the result of my own efforts and had not been presented to any other university or institution for the award of degree.

Date: Place: (Prashant R Satpute)

PREFACE
The project provides an opportunity to a student to demonstrate application of her knowledge, skill and competencies required during the session. Project also helps the student to devote the skill to analyze the problem and to suggest alternative solutions, to evaluate them and to provide feasible recommendations on the provided data. The project report is on the topic of MARKETING STRATEGIES OF PETPOOJA- (MULTIRESTAURANT DELIVERY SYSTEM) in Petpooja which is a part of PRAYOSHA FOOD SERVICE PVT.LTD. Although I have tried our level best to prepare this report an error free report every effort has been made to offer the most authenticate position with accuracy.

As a part of our curriculum for MBA program we are supposed to undertake industrial training for a period of two months. In order to gain practical knowledge as well as to access applicability of different subjects we have studied throughout the mba-1. This kind of training enables us to face the real life situation of the market and allows better insight to take the practical industrial problem.

I have undertaken this training at PRAYOSHA FOOD SERVICE PVT.LTD. The aim of the training is to utilize the knowledge and fell about the marketing management in Delivery of food services. It will increase our ability to perform specific job systematically in a new way in industrial environment when we will come out into the market.

This Report is Divided into Two Parts, First will Give The Basic Information About The Project, Industry and The Company. The Second Part Consists of Research Analysis and Conclusion on The Basis of Particular Research Process. At The End I Have Provided a Short List of Reference Books and Sites that Provided Useful Information During the Project.

ACKNOWLEDGEMENT
I take immense pleasure in thanking Prof. S. K Mantrala, Head of Department for permitting us to carry out this project work. I wish to express our deep sense of gratitude to our guide, Ms. Hemali Broker, LDRP Institute of technology, for their able guidance and useful suggestions, which helped us in completing the project work, in time.Needless to mention that, they had been a source of inspiration and for their timely guidance in the conduct of our project work. We would also like to thank the people who directly and indirectly supported us in completion of our project work. Finally, yet importantly, we would like to express our heartfelt thanks to our beloved parents for their blessings, our friends/classmates for their help and wishes for the successful completion of this project. No work is considered complete unless due indebtedness is expressed to all those, who made the work successful. Concentration, dedication, hard work & application are essential but not the only factors to achieve the desired goal. There must be supplemented by guidance, assistance and co-operation of people to make it a success. Every complete successful assignment is the result of many hands joined together. A formal statement of acknowledgement is hardly sufficient to express my gratitude towards the personalities who have helped me to undertake this training. I am highly indebted to cooperative staff of PETPOOJA who gave me weighty guidance in the study. It was really nice experience to work in their guidance and helping me in knowing practical things, which was my main objective, before entering the corporate world. They have provided me an unconditional support during the project work. I am highly thankful to Mr. Apurv Patel for his Guidance. He has been a constant source of inspiration and his critical evaluation during our course in the institute has helped me to complete this project properly .Through this acknowledgment I would like to grab the opportunity to thank all those who helped me from the start of my training, to its end. It is warmth and efforts of my teachers, friends and well wishers who has been a source of strength and confidence for me in the Endeavour. Finally, yet importantly, we would like to thank almighty for blessing me to do and complete this project.
(Prashant R Satpute)

EXECUTIVE SUMMARY
The Project report entitled Marketing Strategies of Petpooja Multi-Restaurant Delivery Service, One Stop Solution for all the restaurants which comes under Prayosha Food Services Pvt Ltd. The Evaluation of Marketing Strategies should be analysis has been increasing day by day. Now- a -days, Marketing Strategies for all the companies in the business should be based on research analysis and hypothesis which should go under the various statistical tools, so as the marketing strategies should be well planned, defined and executed as per planned. These days marketing strategies are great importance. This project represents the information regarding Marketing Strategies of Petpooja. Generally Marketing Strategies are carried by the companys manager, but I have done this project with respect to enhance my marketing skills to suggest how to increase the market share by segmenting the market, which means who are our target customers and what are the concern areas where the company needs to concentrate more, so as the business is going to achieve the target of the sales, profits. One more thing that Marketing strategies are also going to help establishing petpooja as a brand in the Ahmedabad market. Selecting the target corporate customer is the main thing in marketing, so we The main objective of the project is to understand how the marketing strategies of the petpooja are to be made effective to reach as many as customers in the Ahmedabad. The perspective of the consumers for the companys SWOT (Strength, weakness, opportunity and threats). Consumer is the king of the market today. He/She is the one who chooses from all the available brands and selects the company of his will. Idea behind the project is to understand the consumers preference and behavior effectively and efficiently, So as to prepare the marketing Strategies of the Petpooja. For execution of the project methodology adopted for collection of data through Questionnaire, processing and analyzing the data. A sample of 200 people was selected randomly and survey was done as per the parameters of the Questionnaire. The results of every parameter have been included in this report and shown graphically (Pie Charts, bar graphs etc.) A complete structure of the research design has been included.

In this project I have used many statistical instruments like hypothesis and cross tabulation. This is very important statistical test. With the help of all data in which I have done cross tabulation of different question with different factors. This shows that they are dependent or independent on any of the above factor. I have also used hypothesis testing in the ranking questions. This shows the consumers preference on which they give highest rank and lowest rank. Highest rank shows that the consumers are satisfied with that and vise a versa. So they are select rank as per their thinking, experience and what they believe. From the all survey which I have done throughout my project is giving me the final conclusion which shows the current position of the company as well as past of the organization and the impact of its services over its consumer. So after analyzing all the data I can conclude the actual as well as future perception of consumer regarding petpooja. Another purpose of this project report is to know about the consumers practical knowledge (experience) and expectation from the petpooja. Moreover, the knowledge regarding how the services that are provided by petpooja impacts its customers. The primary data collected also being analyzed over here with chart, and by the use of statistical tools the impact of services is also analyzed. This project provides marketers to understand and predict the future behavior, to create the market strategies as well as future plans, too. Various factors of the Companies influence the consumer perception and the buying decision. The main idea behind the project is to predict the future behavior of the current customers and their and expectation from the petpooja. To know consumers views and perception about petpooja as well as the level of knowledge people have about petpooja. Various Statistical tools which are used in the Data Interpretation and Analysis are like Chi Square, Z- test, hypothesis testing, etc. On the basis of the result obtained through analysis of the project I have designed and prepared the marketing strategies of Petpooja. The executive summary of the project which deals to find the research Gap in the Restaurant Industry is that Why the Restaurant Industry Fails and which leads to the innovative idea of the Multi Restaurant Delivery Service. According to H.G. Parsa, an associate professor in Ohio State
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University's Hospitality Management program, found that about one in four restaurants close or change ownership within their first year of business.* The big question is why? Why do so many restaurants fail so quickly? Few other businesses tout such disheartening statistics. Most restaurants dont fail because of just one problem. It usually a combination of problems that finally reach a head and the business cant be saved. There are ten common reasons that many restaurants fail within their first three years. Previous Research on Restaurant failures leads to the innovative idea of Multi Restaurant Delivery Service. Multi-Restaurant Delivery Service started with the Vision of finding the Reasons of failure of the restaurants in Ahmedabad, Which includes the Location, Not able to provide the Delivery of food to the Customers, Restaurant owners who dont work, Hiring Poor Management, Not Paying Taxes, Bad Customer Service, Not Watching the Cash Flow, Keeping Payroll too high, dont able to do the Advertising & Marketing, Not Understanding food cost, Spending too much money before Opening day. These are among the reasons which are the lead cause of failures of Restaurants. There are about 1 in every 4 Restaurants fails in Ahmedabad due to the above discussed reasons of failure. When we analyze the reasons it has been founded that many of the restaurants who are failed doesnt have the Delivery System. Thats why we focused on Multi-restaurant Delivery Service, which leads to the one stop solution for the all the restaurants. This concept is successfully working in Europe and Australia.

The introduction provides the company background of Petpooja and operational & other important information provided by the company which would assist in studying the distribution pattern of Petpooja Company. I had also done some industry analysis about the Petpooja company which helps to find the Distribution and delivery pattern and profit making strategies of the company. During the summer internship training, I had gone to do the survey, as well as generating the demand for the food in various corporate companies, institutions, universities, call centers, etc. I travelled almost all over the Ahmedabad to study the multi-restaurant delivery system and note down the response from the various corporate companies. So that I can help in the marketing management of petpooja by suggesting the marketing strategies of Petpooja. This Report is divided into Two Parts, First will Give The Basic Information About The Project, Industry and
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The Company. The Second Part Consists of Research Analysis and Conclusion on The Basis of Particular Research Process. At The End I Have Provided a Short List of Reference Books and Sites that Provided Useful Information During the Project. From the all survey which I have done throughout my project is giving me the final conclusion which shows that which are the marketing strategies are needed to implement the changes in the petpooja so as to increase the profit margin, sales, brand improvement, branding strategies, etc. It also shows that which instrument gives more sustainable and long term profit margin. One of the most used marketing strategies of Petpooja are, to use the students of various MBA college in the name of Summer Internship and make them work as a delivery boy, which also comes under the marketing strategies of Petpooja. In this project I have used many statistical instruments like hypothesis and cross tabulation. This is very important statistical test.

LITERATURE REVIEW
A literature review is a body of text that aims to review the critical points of current knowledge including substantive findings as well as theoretical and methodological contributions to a particular topic. Literature reviews are secondary sources, and as such, do not report any new or original experimental work. Also, a literature review can be interpreted as a review of an abstract accomplishment. Most often associated with academic-oriented literature, such as a thesis, a literature review usually precedes a research proposal and results section. Its main goal is to situate the current study within the body of literature and to provide context for the particular reader. Unlike other businesses, service businesses have their employees in the full display where the employees directly communicate and engage into some form of relationship with the customers. Relatively large number of previous research works has documented that level of effort put by the employees has direct linkage with the successful operations and, therefore, increased sales of the organizations (Mattsson, 1994). Indeed, the service employees are enormously critical to the success of the organization they represent, because they directly impact customers satisfaction (Hartline et al., 2000). The attitudes and behaviors of service employees can significantly influence customers perceptions of the service, and therefore, service organizations must find ways by which they can effectively manage their service employees attitudes and behaviors so that they deliver high quality services

(Chebat&Kollias,2000). Such a work environment where the importance of the employee role in organizations successful operations is highly emphasized is the restaurant industry. Also, the restaurant business is where the level of competitiveness is very high and each caf wants to survive and bring profit, striving to survive in business and occasionally to expand its market share. Generally, the restaurant industry can be described as a somehow complicated and unique in its environment industry. Its internal structure, management style and organizational culture are very diversified and present unique characteristics. In essence, the restaurant owners or the managers are running two critical components of business operations, which are manufacturing and sales, all under one roof (Biswas and Cassell, 1996). Therefore, restaurateurs must be concerned with both product quality and the level of service quality provided
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(Bojanic&Rosen,1994). Professor Geert Hofstede says that the Culture is more often a source of conflict than of synergy.Cultural differences are a nuisance at best and often a disaster (Emeritus Professor, Maastricht University). However, culture is only one of the factors that affect the employee efficiency. It is also argued those other factors such as the organizational internal structure, the reward system of the human resources management, and the motivation system affect the employeesefficiency. Literature review of Petpooja is not going to be possible, because its a new concept which is invented. There is no possible secondary research available in the internet or any other sources, thus I need to rely basically on the primary sources, so as to carry out the research work on marketing strategies to Petpooja. Thus all the details about the data are collected in the form of questionnaire, word of mouth, interviewing the respondent and taking their opinion to create the demand in the market. The field work which I have done going in the market lets me to do the survey in the form of primary data collection and thus in the end I know that there is no such concept available in the whole area of the Ahmedabad, and there is no such company who provides such services in India. Thus we dont have the literature review on any of such services of the multi-restaurant delivery services available. I can probably say that this concept of multi restaurant delivery services are being inspired by Mumbai dabbawalas, but the owner of petpooja, think it in a different way so as to provide the delivery services of food to the big big corporate customers where there is demand fo the foods of big restaurants, as well as retail customers who demand the food on the regular basis or on any occasion.

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CHAPTER NO 1 INTRODUCTION OF THE TOPIC

The topic which is taken by me is Marketing Strategies of Petpooja, which studies the Previous Marketing Strategies of Petpooja and do the reasearh process on Creating the New Corporate Customers, make the leads of orders to them.When we gone to petpooja they give us the training of real life marketing in the real world that is they had given us the opportunity to work in real market.I have taken the Study of Marketing Strategy of Petpooja which deals with the current marketing strategies of petpooja and plan and design the marketing strategies for the next five year plans,

Marketing Strategies key concept deals with the Services Marketing, Pricing Strategies, Distribution Strategies, Brand Management Strategies, Account based Marketing, Ethics, Effectiveness of Marketing, Research Segmentation, Finding the target Customers, Strategy of dominance of the Brand through Marketing Operations.

Promotional Contents of the Marketing Strategies are Advertising in any of the Public exposure in various events whether its is in magazines, Newspapers, radio, TV, Youtube, facebook, twiter, etc digital medias, which can reach out the maximum target customers in Ahmedabad. Direct Marketing through the students of Summer Internships Students which deals in the word of mouth selling and marketing of Petpooja. Loyality Marketing to the loyal customers,Branding and Advertisementsof Petpooja are also the marketing Strategies of Petpooja.

Petpooja also include the mobile marketing, internet marketing, Sales Promotions through vouchers of various value added services from various saloons,movies tickets for the loyal customers.Petpooja also uses the Printing media such as printing of leaflets and distribute in to various corporates offices and the retail customers of home.

Promotional Medias such as Printing,Publications, Broadcastings, Out of home Advertisement,Digital Marketing,Word of Mouth ,Brand Ambassador,etc.

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The Project report entitled Marketing Strategies of Petpooja Multi-Restaurant Delivery Service, One Stop Solution for all the restaurants which comes under Prayosha Food Services Pvt Ltd. The Evaluation of Marketing Strategies should be analysis has been increasing day by day. Now- a -days, Marketing Strategies for all the companies in the business should be based on research analysis and hypothesis which should go under the various statistical tools, so as the marketing strategies should be well planned, defined and executed as per planned. These days marketing strategies are great importance. This project represents the information regarding Marketing Strategies of Petpooja. Generally Marketing Strategies are carried by the companys manager, but I have done this project with respect to enhance my marketing skills to suggest how to increase the market share by segmenting the market, which means who are our target customers and what are the concern areas where the company needs to concentrate more, so as the business is going to achieve the target of the sales, profits. One more thing that Marketing strategies are also going to help establishing petpooja as a brand in the Ahmedabad market. Selecting the target corporate customer is the main thing in marketing, so we The main objective of the project is to understand how the marketing strategies of the petpooja are to be made effective to reach as many as customers in the Ahmedabad. The perspective of the consumers for the companys SWOT (Strength, weakness, opportunity and threats). Consumer is the king of the market today. He/She is the one who chooses from all the available brands and selects the company of his will. Idea behind the project is to understand the consumers preference and behavior effectively and efficiently, So as to prepare the marketing Strategies of the Petpooja. For execution of the project methodology adopted for collection of data through Questionnaire, processing and analyzing the data. A sample of 200 people was selected randomly and survey was done as per the parameters of the Questionnaire. The results of every parameter have been included in this report and shown graphically (Pie Charts, bar graphs etc.) A complete structure of the research design has been included. In this project I have used many statistical instruments like hypothesis and cross tabulation. This is very important statistical test.

13

With the help of all data in which I have done cross tabulation of different question with different factors. This shows that they are dependent or independent on any of the above factor. I have also used hypothesis testing in the ranking questions. This shows the consumers preference on which they give highest rank and lowest rank. Highest rank shows that the consumers are satisfied with that and vise a versa. So they are select rank as per their thinking, experience and what they believe. From the all survey which I have done throughout my project is giving me the final conclusion which shows the current position of the company as well as past of the organization and the impact of its services over its consumer. So after analyzing all the data I can conclude the actual as well as future perception of consumer regarding petpooja. Another purpose of this project report is to know about the consumers practical knowledge (experience) and expectation from the petpooja. Moreover, the knowledge regarding how the services that are provided by petpooja impacts its customers. The primary data collected also being analyzed over here with chart, and by the use of statistical tools the impact of services is also analyzed. This project provides marketers to understand and predict the future behavior, to create the market strategies as well as future plans, too. Various factors of the Companies influence the consumer perception and the buying decision. The main idea behind the project is to predict the future behavior of the current customers and their and expectation from the petpooja. To know consumers views and perception about petpooja as well as the level of knowledge people have about petpooja. Various Statistical tools which are used in the Data Interpretation and Analysis are like Chi Square, Z- test, hypothesis testing, etc. On the basis of the result obtained through analysis of the project I have designed and prepared the marketing strategies of Petpooja. The executive summary of the project which deals to find the research Gap in the Restaurant Industry is that Why the Restaurant Industry Fails and which leads to the innovative idea of the Multi Restaurant Delivery Service. According to H.G. Parsa, an associate professor in Ohio State University's Hospitality Management program, found that about one in four restaurants close or change ownership within their first year of business.* The big question is why? Why do so many restaurants fail so quickly? Few other businesses tout such disheartening statistics. Most
14

restaurants dont fail because of just one problem. It usually a combination of problems that finally reach a head and the business cant be saved. There are ten common reasons that many restaurants fail within their first three years. Previous Research on Restaurant failures leads to the innovative idea of Multi Restaurant Delivery Service. Multi-Restaurant Delivery Service started with the Vision of finding the Reasons of failure of the restaurants in Ahmedabad, Which includes the Location, Not able to provide the Delivery of food to the Customers, Restaurant owners who dont work, Hiring Poor Management, Not Paying Taxes, Bad Customer Service, Not Watching the Cash Flow, Keeping Payroll too high, dont able to do the Advertising & Marketing, Not Understanding food cost, Spending too much money before Opening day. These are among the reasons which are the lead cause of failures of Restaurants. There are about 1 in every 4 Restaurants fails in Ahmedabad due to the above discussed reasons of failure. When we analyze the reasons it has been founded that many of the restaurants who are failed doesnt have the Delivery System. Thats why we focused on Multi-restaurant Delivery Service, which leads to the one stop solution for the all the restaurants. This concept is successfully working in Europe and Australia.

The introduction provides the company background of Petpooja and operational & other important information provided by the company which would assist in studying the distribution pattern of Petpooja Company. I had also done some industry analysis about the Petpooja company which helps to find the Distribution and delivery pattern and profit making strategies of the company. During the summer internship training, I had gone to do the survey, as well as generating the demand for the food in various corporate companies, institutions, universities, call centers, etc. I travelled almost all over the Ahmedabad to study the multi-restaurant delivery system and note down the response from the various corporate companies. So that I can help in the marketing management of petpooja by suggesting the marketing strategies of Petpooja. This Report is divided into Two Parts, First will Give The Basic Information About The Project, Industry and The Company. The Second Part Consists of Research Analysis and Conclusion on The Basis of Particular Research Process. At The End I Have Provided a Short List of Reference Books and Sites that Provided Useful Information During the Project.
15

From the all survey which I have done throughout my project is giving me the final conclusion which shows that which are the marketing strategies are needed to implement the changes in the petpooja so as to increase the profit margin, sales, brand improvement, branding strategies, etc. It also shows that which instrument gives more sustainable and long term profit margin. One of the most used marketing strategies of Petpooja are, to use the students of various MBA college in the name of Summer Internship and make them work as a delivery boy, which also comes under the marketing strategies of Petpooja. In this project I have used many statistical instruments like hypothesis and cross tabulation. This is very important statistical test which helps me a lot to design and prepare the marketing strategies of Petpooja.

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CHAPTER NO 2 INDUSTRY ANALYSIS

Industry Analysis of US Pizza who started the home delivery of the Pizzas in the home. Thus taking the idea and finding the Gap that this can be established as a company who can provide the multi restaurants delivery service to various customers identified and selected as the target segment of the Petpooja. This Industry analysis presents an overview of the U.S. Pizza franchise industry including background of its integration into American cuisine and current trends within the industry. It also outlines the initial costs associated with investing in a pizza franchise. The report is based on data drawn from online sources and the Franchise Disclosure Documents (FDD) of a sample of 20 pizza franchises. From its origins in the Naples-region of Italy, pizza has become a mainstay in the American diet. According to the latest Pizza Power Report, an annual analysis of the industry by respected trade publication PMQ Pizza Magazine, there are approximately 65,000 pizza restaurants in the United States, which combine for over $36 billion dollars in sales per year. Over 90% of Americans eat pizza at least once per month, and 26% of Americans eat pizza at least once a week.2 Pizza arrived in the United States in the early 1900s thanks to a large population influx of Italian immigrants. Up until the mid-1940s, pizza remained confined largely to the areas where the immigrants had gathered most notably New York City, Chicago, San Francisco and Philadelphia. The popularity of pizza in the United States grew with the return of American troops to the U.S. after being stationed in Italy during World War II. Upon their return, the troops brought home to the U.S. a demand for the dish they had enjoyed in Italy, which expedited the mainstreaming of pizza into American cuisine. Because of this boom in demand, pizzerias began opening all over the country between the mid-1940s and early-1960s to create enough supply. Franchises that were founded in this timeframe that would become mainstays and market leaders in the pizza business include Pizza Hut, Little Caesars, and Domino's. For prospective pizza franchise buyers, acquiring financing will continue to be a main challenge, as it has been across all franchise industries. Commodity prices, such as gas and grain prices, will also have an impact on the rate of growth the pizza industry will experience in the near future. If the commodity prices rise, pizza franchises may have to consider raising prices to offset the increases, or find ways of absorbing the extra production costs. Despite these challenges, the outlook for the pizza industry is positive. Factors such as the increased usage of mobile internet devices and the popularity of social networking sites have helped pizza franchises keep pace with the demands and landscape of the marketplace. Additionally, consumers have become more budget-conscious over the past several years leading to some diners to trade down from more upscale restaurants to options including pizza establishments.

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If youre looking to get into a diverse industry with stable demand, a franchise within the pizza industry is an attractive for you. Operating a pizza franchise provides a franchisee advantages over their independent pizzeria counterparts. These advantages include an established business model, access to a larger pool of resources, and the marketing benefits that come with the experience and branding of a known pizza provider. The Pizza Restaurants industry has felt the heat over the five years to 2012. Operators have been substantially affected by changes in consumer spending, intense external competition and an increase in health consciousness. Despite these challenges, the industry still expanded as pizza restaurants adjusted their products to adapt to consumer preferences, says IBISWorld industry analyst Mary Nanfelt, and consumer spending returned in 2010, which increased the demand for overall restaurant food. From 2007 to 2012, industry revenue is forecast to grow an estimated 1.5% per year to $42.8 billion. In 2012 specifically, revenue is projected to grow 4.5% as consumer confidence in the economy improves and people indulge in luxuries such as eating out. As the economy continues to improve, consumers will increase their purchases of nondiscretionary goods, such as restaurant pizzas. However, the Pizza Restaurants industry will continue to be negatively affected by increased competition from grocery stores and increased health consciousness from consumers. Grocery stores will continue offering a variety of unique goods, such as made-to-order pizza, which will entice customers away from pizza delivery shops. Also, says Nan felt, consumers will steer toward healthier foods, so pizza restaurants are expected to use fresher ingredients and add products on their menu that cater to the more healthconscious diners, such as entree salads. In line with greater competition, the industry will face higher ingredients costs as the price of milk and wheat rise. Higher costs will hamper profit margins in the next five years. As revenue continues to expand in the next five years, establishments' numbers will follow. More players will enter the industry as revenue grows steadily and Americans keep demanding pizza. While there are well-established and well-known pizza brands in the industry, there is also a large number of small, independent and locally focused pizza restaurants across the United States. Over the five years to 2012, concentration has increased slightly. As unprofitable operators have exited the industry, survivors have captured a larger portion of demand, increasing their presence in the Pizza Restaurants industry. Most of the industry's largest operators have also grown by successfully introducing new products and expanding their marketing and promotional activities. Major companies include Yum! Brands Inc. (Pizza Hut), Dominos Inc., Papa Johns International Inc. and Little Caesar Enterprises. For more information, visit IBIS Worlds Pizza Restaurants report in the US industry page.

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CHAPTER NO 3 RESEARCH METHODOLOGY

DEFINITION:Research is a process of finding a problems & way of solving them, finding the opportunities and meets them and investigation of all problems related to the respondents in the area during research time. In simple words Re-Search means Searching the things which has already being done and find the limitations in them and tries to find out the way to solve it and finally conclude the decision making parameters that help to improve the product and their selling strategies.

RESEARCH PROCESS: Establishing need for research, Define the problems, Convert the problems in to respondents survey, Determine research design, Methods of assessing data, Design collection forms, Collection of data, Analyzing of data Prepare a Final Report

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OBJECTIVES OF THE STUDY:There are several objectives so that research is needed Primary Objective. To Study the current marketing strategies. To Plan and Design the new Marketing Strategies of Petpooja To know how much is the demand in the market for the Petpooja Services.

Secondary Objectives. To know regarding the awareness of PetPooja. To identify the potential Customers. To know the popularity of the PetPooja To understand multi- restaurant service of petpooja will going to sustain or not. To know the satisfaction level of the Services of Petpoojas existing customers.
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To find out the overall satisfaction level of Customers of the Petpooja. To know the well responds level of them. To study the different types of competitors available in market To know what are the service issues that are occurring in the market about the petpooja. To know the Customer Preference about Petpooja Services. To know from how customers give the orders from one or more multiple restaurants. To know the feasibility, reliability, survival strategy of the Petpooja. To know how the existing customers came to know about the services of Petpooja. The purpose of the analysis is to determine that whether the multi-restaurant delivery system is feasible as a business option in the future to establish as a well reputed and branded company or not.

LIMITATIONS OF THE STUDY:

In attempt to make this project authentic and reliable, every possible aspect of the topic w a s k e p t i n m i n d . N e v e r t h e l e s s , d e s p i t e o f f a c t c o n s t r a i n t s w e r e a t p l a y d u r i n g t h e formulation of this project. The main limitations are as follows: Due to limitation of time only few people were selected for the s t u d y. S o t h e sample of consumers was not enough to generalize the findings of the study. The main source of data for the study was primary data with the h e l p o f s e l f - administered questionnaires. Hence, the chances of unbiased information are less. People were hesitant to disclose the true facts.
The chance of biased response cant be eliminated though all necessary steps were

taken to avoid the same.

RESEARCH INSTRUMENT
In this study the research instrument is Questionnaire. It consists of set of question presented to respondents. The questionnaire is structured & combinations of various close and open ended questions. Close ended question already have the possible answers and the open ended question allow the respondents to answer in their own word. Hypothesis testing and cross tabulation is also used in this survey

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Research Design:

The research will be carried out in the form of a survey which will be do ne in areas near to Ahmedabad .The population has been segmented on the basis of Employee Strength and Typ of Industry or Sectors of Corporate Offices. .
Sample Design:

The target population for our study is Corporate offices main HR person, or an Admin person, or any other who manages the Ordering of food for their respective Companies Offices in for their employees and their own management people as w ell as working staff. The sample will be selected by a simple random sampling method .
Sample Size:

The sampling unit is 200 which are divided as follows: Number of respondents:- 200 corporate offices. Employee Strength :- based on the strength of employees I have designed the Marketing Strategies of petpooja Survey Locations:-Ahmedabad.

DATA COLLECTION PLAN PERSONNAL INTERVIEW OF DATA GATHERING

This study involves data collection (primary research) from different C o r p o r a t e O f f i c e s i n different areas of Ahmedabad. Collection of Quantitative data Preliminary Investigation
This phase involved preliminary investigation of the various factors which could possibly affect the consumers perception about the various brands and in turn influence the purchase decisions of the consumer. We primarily used three methods to identify the various factors..

Measurement and Scaling Procedures: Non-Comparative Rating scale is used in which respondents evaluate only one object at a time, and for this reason non comparative scales are often referred to as monadic scales. Non comparative techniques consist of continuous and itemized rating scales.

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We have used continuous rating scale in order to rate the choices for purchase considerations and the sources of purchase decisions. Questionnaire Design: This phase involved the design of the questionnaire on the basis of the potential factors identified as influencing the customer behavior. Research problems were listed and then the information needed was identified. The questions were then prepared in order to fulfill the information requirements as identified earlier. Survey: Different Survey methods were used for collection of data. The principle method used was Personal Interviewing of the respondents. Corporate Office interviews were conducted by us at various locations in Ahmedabad.. Due to the shortage of time, we conducted a few telephonic interviews to maintain diversity in data. Sampling Process Target Population: The target population is the collection of elements or objects that process the information sought by the researcher and about which inferences are to be made. Our target population involves the users, deciders and buyers of food .The users include the old and the young population. The deciders and the buyers mostly include the Admin, HR Executives, Managers, etc who buy the product from the market. Sample Size: It denotes the number of elements to be included in the study. Due to time constraints the sample size chosen is very small. Sampling Technique: A mixture of quota and stratified method was used for sampling, with care being taken to get responses from customers of different age groups and different family sizes.

SAMPLING METHOD
Here, we have used probability sampling method this means that a sample procedures in which each elements of the population has a fixed probability chance of being selected for the sample. In probability sampling method, We have choose sub sampling method, that is CONVINENCE SAMPLING METHOD, that means that sample has been selected randomly & Thus there are equal chances for selection of respondents.

23

SPECIFING THE SAMPLING PLAN: -

We have to choose SAMPLING PLAN which is as follows: SAMPLE SIZE:-200 Respondents SAMPLE UNIT : New & Existing Corporate Offices. TYPE OF RESEARCH:-Exploratory Research SAMPLING PROCEDURE:- Convenience based sampling. INSTRUMENT: - Questionnaires CONTACT METHOD: -Personal EXTENT:-Ahmedabad. DATA SOURCE:-Primary. SAMPLING FRAME:-Ahmedabad. TIME TAKEN:-6 Weeks.

CHOICE OF RESEARCH DESIGN:Research design is helpful to specify the method and procedures for conducting a particular study. A research design is the plan strategy of investigation conceived so as to obtain answer to reserved question and to contact variance. Various authors have classified the designed in different ways. Different types of research designed have emerged on account of the different prospective from which a researcher study can be viewed. While observation and focus groups are best situated for exploratory research survey are best suited for descriptive research. We undertake surveys about customers knowledge, beliefs, preference, and satisfaction and so on to measure these magnitudes in the general population. Descriptive study could be taken up when he is interested in knowing the proportion of people in a given population we have behaved in particular manner making project of certain things or determining the relationship between two or more variables. Descriptive studies can be divided into to broad categories cross sectional studies are of two types field study and survey data on number of characteristics of sample elements are collected and analyzed.

24

Theoretical framework The objective of this research is to identify the factors that influence a person into making a decision to buy a particular restaurant and more than one restaurant. So as to provide the long term marketing strategies of Petpooja As mentioned in the Literature Review, according to industry analysts, this category has grown only on promotions and for now, except for promotions, nothing seems to be working. Therefore, ideally, this research should be able to bring to the fore, certain other factors that could lead to a growth of this segment. At the very least, the research should corroborate the existing assumptions regarding the influencing factors, so we can come to decide the various marketing strategies of Petpooja. It should be in a position to verify that the steps various players are taking to stimulate volumes are in the right direction, and would eventually lead to an increase in market share. Research Questions I. What are the different Customer Segments depending upon the preferences? II. What is the perception of people towards the leading brands of Restaurants to influence them to order from Petpooja rather than the restaurant Food? III. What are different factors that influence the customer when He/She buys a food from any restaurant in Ahmedabad? IV. Who are the major Influencers in the purchase decision of Food?
Identification of information needed After fixing the objective, we started an extensive reading on the topic. The very first question we needed to clear in our mind was: What does Petpooja Multi Restaurant Delivery Service mean? 25

The subsequent readings helped us understand the consumer patterns and perceived needs of the consumers to order the food from petpooja multi restaurant Delivery Services. Depending upon that, we listed down several factors that can influence a consumer in buying or not buying a health drink. The study on Consumer Behavior throws light on the prevalent consumer purchase influencers like Price, Nourishment, Palatability, and Packaging which are included in the purchase influence factors in the questionnaire, so we can able to design the marketing Strategies of Petpooja. The Literature on Indian Nourishment shows that the Indian consumer is getting more and more health conscious and thus there is huge potential for the packaged food from the restaurants in the market. Here our potential market and target customers are the employees who are working in the various reputed corporate companies and who are the people responsible and having the authority for ordering their corporate offices. Nowadays there can be a number of sources that influence a family in buying a Food from their favorite restaurants. These sources can be promotions, Peer Group talks (word of mouth) and choice of the authorized people themselves. All identified factors were discussed and screened by the research team. In this process, factors that did not convey much, did not sound authentic or did not differ much from other factors were eliminated.

26

RESEARCH DESIGN
The methodology followed for analyzing the consumer behavior of customers such as corporate offices admin person, HR Executives, Management people, etc are as shown in the figure.

Preliminary Investigation

Secondary data analysis Qualitative research

Collection of Quantitative data

Measurement and Scaling Procedures Questionnaire Design Survey

Sampling Process

Target population Sample Size Sampling technique Field Work

Plan for Analysis of Data

Z Test Chi Square Hypothesis.

27

FIELDWORK
The survey was conducted keeping in mind the customers and the person who are responsible for ordering the food from petpooja such as Admin, HR Executives, Managers, etc and other decision making authorities of the various corporate companies. The survey was conducted in the Ahmedabad in the areas of Gujarat. We made several trips to the Various Offices of the Corporate Company who are our Corporate customes who gives their food orders to petpooja to gather information from relevant people.

SCOPE OF STUDY
Investment has been subjected to speculations and inefficiencies, which are beached to the rationality of the investor for any kind of business. But here in Petpooja the company deals with the multi restaurants delivery service. Here the Scope of Study of Petpooja deals with how the marketing strategies are prepared and execute in delivering the good services to the customer, who are the corporate offices as well as tie ups with various restaurants in Ahmedabad, So as to generate the profit margin which is any companies primary target. Traditional theory is based on the two assumptions. Firstly, how much company is ready to invest in delivering the service to their customers. Secondly what are the target customers which are to be reached at maximum level by Marketing Stratey, which helps me to make, design, plan and execute the marketing strategies of Petpooja to make rational decisions.

TIME DIMENSIONS OF STUDY

The time dimensions of Marketing Strategies of Petpooja, Petpooja started with the concept like dabbawalas in Mumbai.Time of The Sales of the Petpooja is maximum during luuch timings. And that is between 11 am to 3pm, which is the peak time of the Sale of food from the restaurants which is targeted in the Marketing Strategies of Petpooja.

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CHAPTER NO COMPANY INTRODUCTION

Overview
This document is intent to give you brief idea about the innovative

300 + restaurants One stop solutions for all your food Single point of contact for food Eat food of your choice Lots of food options Choose any food Choose any restaurant Delivery at any place Fastest Delivery Easy to order Easy way to find your restaurants Customized food solutions Customized food solutions Get best guidance of what to eat what to no Any food, Any place, Any time Are you hungry,

service in food industry of Ahmadabad called as PetPooja. It depicts the introduction of the service, how it works, service offerings and benefits.

About PetPooja
PetPooja is a part of Prayosha food service s Pvt. Ltd. It is a multi restaurant delivery service operating through call center and web site that links individuals and companies with the best local restaurants. It is launched by the professionals who have more than 7 years of experience in service industry and having wide range of experience from supply chain, operations, financial modeling, venture capital, customer relations, vendor management, business process

engineering, retail management, people management and so on. PetPooja is associated with almost all major restaurant in Ahmadabad and also tie up with large corporate. We are one stop solution for any food from any restaurant for corporate and retail customer and delivery

29

solution for the restaurants

What is PetPooja?
PetPooja is a multi restaurant food delivery service to serve lunchdinner-snacks to corporate Let us say, you have a corporate lunch or dinner, where food for more than 10 people is being ordered. The problem is evident: Not everybody wants to go for Punjabi or Pav bhaji or Dosa. Not everybody wants to go for same restaurant Havmor or Sankalp or Barbaque Nation etc. So what is the solution? Minority is always being suppressed and all people agree to same choice? Punjabi and restaurant X. But solution is not supposed to be that way always. Why cant we have a service where we order the food from multiple restaurants? Why every person in the group has to eat same dish from same

Single point of contact

restaurant? Here is a unique solution. Its PetPooja. We are the one-stop-delivery guys for you. Give us order involving deliveries from multiple restaurants; we make sure your food reaches at your door step. Our Business objective is to fulfill the clients need for food, of their choice from multiple places, and make food available to them conveniently For companies, its a cost savings, time saving, stress reducing as well as convenient service that simplifies and streamlines the food ordering process. Its PetPooja- we automates the entire order process, allowing employees to focus on work, instead of dealing with the hassle of passing around paper menus, coordinating meal sign-up sheets, and calling restaurants with multiple orders.

All in 1

30

How it Works?
Call PetPooja on 079 4008 1234 call center to place your food order Or Login www.petpooja.com for online order

Call PetPooja
Your order forwarded to particular restaurants.

We collect your food from restaurants

Your food is on the way.

Group Orders

Your delicious food arrives at your place where you are.

Enjoy PetPooja
Happy Customers

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Where to call ?
You just have to call on our call center number. Below is our escalation matrix structure to serve you better. We have our two call center number. 1. 079 4008 1234 2. 079 3245 9020 If all lines are engaged you can give orders to our coordinator. 1. 90999 12487 2. 90999 12484 If you have any query, feedback then just call to RM. 1. 90999 12481 2. 90999 12484

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PetPooja Services
Petpooja is the best way to order you food for delivery and pick up from restaurants over 300 + restaurants in Ahmedabad. PetPooja have below services started first time in India starting from Ahmedabad.

Multi restaurants delivery service

Multi Restaurants Delivery

More than 300 + restaurants tie ups You can demand multi restaurants food on single call Customized food solutions Free Delivery from PetPooja for corporate orders only Single point contact for all restaurants

Company / Group Orders

PetPoojjas' Group Orders make it easy for a group to order from one or a few restaurants. The PetPooja system automates the entire order process, allowing employees to focus on work, instead of dealing with the hassle of passing around paper menus, coordinating meal sign-up sheets, and calling restaurants with multiple orders.

Group Orders

Catering service
PetPooja catering service simplifies the entire process of ordering food from local caterers. Petpoojas catering experts are available to help you place orders, set up saved favorites, reconfirm delivery times, and more. Your company can focus on the reason for the gathering instead of worrying about the food. Catering Service Companies can customize information required at checkout, set any necessary budget rules or time restrictions and run real-time reports on catering spend. Create relationships with a broad network of caterers and gain peace of mind - all in one place.

Corporate Canteen
Petpooja believes in customized care, we adapt ourselves according to the needs of the client and provide best quality services at competitive market rates. Corporate Canteen Petpoojas aim to provide you the best options of canteen service provider who provide hygienic, healthy and delicious food as per your customized requirement. 33

Restaurants Benefits
Service Features Restaurant Marketing through PetPooja Advantage Increasing Brand valuation, Market awareness about restaurants More value addition of brand In summary sales increase Staff Training Petpooja Delivery Boys Your food will move in Ahmedabad Delivery is free Saving of money on fixed coast of delivery boys Trained delivery boys Petpooja Call Center Centralize Call center for your restaurants Marketing of your restaurant through Call Center Easy and smooth order system Corporate Sales Increasing sales through our corporate network More corporate awareness Single Marketing platform Reducing the cost of marketing Easy for everyone to reach you Party Celebration Cash Collection by Petpooja No investment in collection channel Assurance to take money from customers Restaurant listing on WWW.PETPOOJA.COM Increasing visibility of your products More customers aware about your restaurants Birthday Celebration 34 24*7 & 365 days continue marketing

Conferences

Restaurants Proposal
Service Features Tie up with PetPooja for one year Restaurant listing on PetPooja Menu listing on PetPooja Delivery boy on your order delivery (any location) Commission on our order Petpooja Delivery boy on our order delivery (any location) Dedicated co-coordinator for cash management and menu update Commission on our order Conferences Vehicle on any either of the delivery Any types of marketing till 6 months 15 % Commission Advantage Rs. 1500 /- Year

Staff Training

15 % Commission Free Delivery

Free

15 % Commission Free Free

Party Celebration

Birthday Celebration

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Terms and Conditions

This Agreement entered into at Ahmedabad dated on the ____________ BETWEEN Prayosha Food Services Private Limited, a company incorporated under the Companies Act, 1956 having its registered office at 5/Sushilnagar Society-2, Opp. Apang manav Mandal, Drive-in Road, Memnagar, Ahmedabad - 380052 hereinafter called "Petpooja" (which expression shall unless it be repugnant to the context or meaning thereof be deemed to mean and include its successors and assigns ) being the party of the FIRST DRAFT; AND HAVMOR, a proprietorship firm having its registered office at through its proprietor Mr. ____________ and resident of ________________________________________________________ (which

expression shall unless it be repugnant to the context or meaning thereof be deemed to mean and include the survivors of the proprietor/his respective heirs and legal representatives and the proprietor for the time being) being the party of the SECOND PART. FOR THE PURPOSE OF Providing services offered by Petpooja to HAVMOR and its customers as agreed between the parties hereto for the consideration and upon the terms and conditions hereinafter mentioned. WHEREAS 1. Petpooja provides service of delivering food ordered online through its portal to the customers. 2. HAVMOR provides restaurant /food services. NOW THIS AGREEMENT WITNESSETH AS FOLLOWS : 1. HAVMOR agrees to provide its restaurant Menu, which shall contain list of the items sold alongwith its prices to Petpooja and thereby permits Petpooja to place the Menu so provided on the website(s) run by the Petpooja for the use of public. HAVMOR would take onus of supplying Menu information on a periodic basis or as and when there is a change in the Menu items and/or its price. The information so supplied by HAVMOR would be used for calculating amount to end customers and commission to be paid to Petpooja.

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2. Petpooja in return of its services (delivery of food), would collect the amount charged from end customers and would settle with HAVMOR (including the commission charged by the Petpooja) at first day of the every week ( Monday). Till that day of every week, the Petpooja would keep the amount collected from the customers. 3. Petpooja shall charge HAVMOR for the services it provides as a percentage of the amount of order it handled. If the order has come from the Petpoojas own channel (website/phone call to the Petpooja or its employees ), then Petpooja would charge @ 15 % of the amount of order it handled, to the HAVMOR. 4. If the order has come from the HAVMOR channels (website/phone call to the Petpooja or its employees), then the Petpooja would charge the 15% of the amount of order it , to the HAVMOR. The settlement mechanism of the commission would as mentioned in previous clause (clause no. 2) of the agreement. 5. If the order has come from the Petpoojas own channel (website/phone call to the Petpooja or its employees), then Petpooja would free charge extra delivery or marketing fee to end-customers (amount declared to end-customers as a separate charge).In that case, The HAVMOR would not have any right whatsoever in deciding the delivery or marketing fee charged to customers. Above fees (delivery or marketing) would be charged on in the case when order has come from the Petpoojas own channels. 6. Photos related to HAVMOR and name of HAVMOR, content, menu, dish name and other credential including owner name, phone no, address and other details shall be place on the website run by petpooja for the marketing purpose and HAVMOR permits Petpooja for the same. Petpooja is charging listing fee to place the details of HAVMOR on Petpoojas website. However, in future Petpooja may decide to charge any consideration for placing the details of HAVMOR on Petpoojas website. If it is so decided, it shall be communicated to HAVMOR and shall be agreed upon by both the parties on mutual understanding. Till the time agreement is in place, HAVMOR will not have any problem with the content and their credentials. If the details are provided wrongly by HAVMOR, which can damage our brand name, Petpooja shall have full right for damage penalty (decided on case to case basis). 7. For listing restaurant party halls/buffets, Photos and other details like menu, prices, past customers etc. related to party halls or buffets would be put up on Petpooja site as part of Party hall listing service and Petpooja would be marketing them through its website. 8. charging listing fee to place the details of HAVMOR on Petpoojas website. However, in future Petpooja may decide to charge any consideration for placing the details of HAVMOR on Petpoojas website. If it is so decided, it shall be communicated to HAVMOR and shall be agreed upon by both the parties on mutual understanding. Till the time agreement is in place, HAVMOR will not have any problem with the content and their credentials. If the details are provided

37

wrongly by HAVMOR, which can damage our brand name, Petpooja shall have full right for damage penalty (decided on case to case basis). 9. If restaurant or individual provides Catering services, detail profile (with photos of caterer) of caterers would be put on Petpooja site and Petpooja would be marketing them through its website. Petpooja is currently not charging any amount to place the details of caterer on website. However, in future Petpooja may decide to charge any consideration for placing the details of caterer on website. If it is so decided, it shall be communicated to caterer and shall be agreed upon by both the parties on mutual understanding. Till the time agreement is in place, caterer will not have any problem with the content and their credentials. If the details are provided wrongly by caterer, which can damage our brand name, Petpooja shall have full right for damage penalty (decided on case to case basis). 10. If restaurant or individual in this case HAVMOR wants to participate in the weekly deals services provided by petpooja through its website, restaurants or individuals would not share the same deals (shared with Petpooja) with any other third party including end customers if end customer has not come from petpooja channel. In the event, deal is shared without prior permission from Petpooja, shall have full right for damage penalty (decided on case to case basis). 11. In the event of strike, fire, flood, lock-out, accidents, interruption of power, inability to procure raw materials, war, riots viz. major and other causes beyond the control of the Petpooja which interfere with the normal production and transportation of its products in and out of the premises of the Petpooja, the deliveries under the agreement may be suspended or delayed for such period till any of the aforesaid contingency or cause is removed or repaired any in no way the principal shall be liable for breach of contract. 12. TERMINATION If either party desires to terminate its agreement, it can do so by giving 90 (Ninety) days notice period in writing. On termination of this agreement, the Petpooja would not provide its services to the HAVMOR. It shall be the Petpoojas right to decide on continuing the HAVMOR Menu items on its website(s). NOTWITHSTANDING anything contained in this clause, the agreement shall be terminated ipsofacto upon the HAVMOR committing any act of insolvency or going into voluntary liquidation or making any change in the management which in the opinion of the Petpooja is detrimental to any interest of the company or permitting any distress

attachment distraint or other proceedings to be taken against them or transferring the entire undertaking except by way of amalgamation or reconstruction. 13. If any dispute or difference arise on any of the provisions contained in this agreement such dispute or differences shall be referred to an arbitration in accordance with the provisions the Indian Arbitration Act, 1940.

38

14. All legal proceedings in respect of any matter governed by this agreement shall be subject to the jurisdiction of the courts of Ahmedabad or Gujarat. TO THOSE INTENTS AND PURPOSES the parties hereto set their hands Dt. ________ on above written.

SIGNED AND DELIVERED BY FOR PRAYOSHA FOODS SERVICES PVT. LTD.

Director Date: _________________

SIGNED AND DELIVERED BY : FOR HAVMOR,

Date: _______________

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Corporates Petpooja Requirements

General corporate have below general requirements for food.

Corporate Food Requirements

Basic fix lunch Meetings food Conferences food Seminars food Annual Meets / Quarterly Meets/ Sales Meets food Trainings / Farewells / Ger together food Birthday celebration food Staff Training Festivals celebrations food Event celebrations food and many more..

Corporate Food Problems

Very few options for food Same food in whole trainings Timely delivery is major headache Not every restaurants doing delivery Different food requirements from staff and management Conferences Do not have restaurants knowledge Have to call each restaurants for every requirements but dont know restaurants number Morning and late night delivery ..uffffffno options Few options for Food packets

Corporate Food Questions

1. Is it possible to order different food at single place? Party Celebration 2. Is it possible to call only single point contact for all food requirements? 3. Can every restaurants food delivery possible? 4. Can we have someone to guide for different food ? 5. Can it possible to get different food , lunch pack on daily bases? 6. Can we get best quality food as per our price and budget? 7. Can someone guide us for customized food solutions? 8. Can we get at one place al restaurants menu? Birthday Celebration 9. Can we able to give good, bad and very good dishes reviews.? 40

PetPooja Corporate Solutions for

Basic fix lunch Meetings food Conferences food Seminars food Annual Meets / Quarterly Meets/ Sales Meets food Trainings / Farewells / Ger together food Birthday celebration food Festivals celebrations food Event celebrations food and many more..

Terms and Conditions

We are very transparent to the customers.
Delivery Charge Free delivery till 10 kms for corporate orders Minimum order value is Rs. 300/More than two restaurant food order, delivery charge of Rs.30/Time General office timings for order is 9:00 am to 9:00 pm Sunday is closed for food orders Advance order will be delivered at any place any time including sunday Price Food price is as same as the restaurant price There is no charge on food price from Petpooja Billing Petpooja will provide you the food bill inclusive of VAT Payment Cash on delivery Cheque Credit for 15 days to corporate customers only General Conditions Once the order placed it cannot be cancelled. Petpooja is acting solely as a facilitator of communications between the restaurant/ different food vendors and the customers. PetPooja shall not be responsible for the quality of goods or services offered by the restaurants and different food vendors to you or for any delayed/defective delivery.

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Company Informations
S r Company 1 Name 2 3 Brand Name Address Prayosha Food Services Pvt.Ltd. Particulars Descriptions

PetPooja 2- Mangal Shopping Complex, Above Yogeshwar Medical Store, Vastrapur, Ahmedabad-15 1. 079 4008 1234 2. 079 3245 9020 3. 90999 12487 4. 90999 12486

Contact No

5 6

Email Director of

apurv@petpooja.co.in Mr. APURV PATEL Service Industry

Nature 7 Business Current 8 bank Bank 9 Account Number 1 Company PAN Card 1 1

ICICI

136705000192

AAGCP0140D

TIN Number

24073406007

1 Date of 19 May, 2011 registrations

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List of Restaurants associated with PetPooja

Associated Restaurant /Food jointsMore than 300
Panjabi Cuisine Restaurant options Gwalia Groups ( Cine Masala) Tomatos Panache Tulsi Picca Lili Zodiac Epicurean Alley WOW Navarang Tastey Awadhpuri Eat Smart Meritorious Kabir Epsalon And many more. Mirch Masala Amazo 902 Dhaba Topaz Tweet Point Abhilasha Junglebhookh Dinne Bell Vaibhav Anand Snacks Saffron Dugli Dums Curries Bavarchi Upper Crust

43

Gujarati Cuisine Restaurant options Sasuji Agashiyan Dadi Rasoi Corn Fantasy And many more continuous to be added. Snacks Restaurant options TGB Jay ambe Neelkanth Tummy Fillers Purohit And many more continuous to be added. Pizza Restaurant options US Pizza Garcia Fresh Cook Waah And many more continuous to be added. Uncle Sames G2 Pizza Real Paprika Pizza Hub Krunal Shambhu Treat Jay Bhavani Charbhuja Gopi Ame Gujarati Gokul Gordhan Thal Jalaram Parotha House

44

Organization Chart of Petpooja-Multi-Restaurant Delivery Service.

45

CONCEPTUAL FRAMEWORK
A conceptual framework is used in research to outline possible courses of action or to present a preferred approach to an idea or thought. For example, the philosopher Isaiah Berlin used the "hedgehogs" versus "foxes" approach a "hedgehog" might approach the world in terms of a single organizing principle; a "fox" might pursue multiple conflicting goals simultaneously. Conceptual frameworks (theoretical frameworks) are a type of intermediate theory that attempt to connect to all aspects of inquiry (e.g., problem definition, purpose, literature review, methodology, data collection and analysis). Conceptual frameworks can act like maps that give coherence to empirical inquiry. Because conceptual frameworks are potentially so close to empirical inquiry, they take different forms depending upon the research question or problem. Several types of conceptual frameworks have been identified, such as

Working hypothesis Descriptive Categories Practical ideal types Models of operations research Formal hypotheses

These are linked to particular research purposes such as:

Exploration or Exploratory research Description or Descriptive research Decision making Explanation Prediction Marketing research is the collection and interpretation of data that help the marketing management to get the products more efficiently in to the hands of the consumers.

American Marketing Association defines, Marketing research as systematic collection, recording, analysis,

46

i n t e r p r e t a t i o n a n d r e p o r t i n g o f i n f o r m a t i o n a b o u t e x i s t i n g o r potential markets marketing strategies and tactics etc. Marketing research and market research should not be confused. Market research is one of the markets itself that is its size no. o f competitor active in it and their market share. Market research can be used for estimating the market share but i n r e a l i t y t h e r e m a y h a v e t o b e e l i m i n a t e d b e c a u s e o f c e r t a i n factors. Market research is very much significant in determining t h e m a r k e t p o t e n t i a l . In the research undertaken for t h e p o t e n t i a l b u ye r s o f u s i n g the

s e r v i c e s o f p e t p o o j a a r e market research has played an important role. Thus marketing research can help the manufacturer, but here in this case Restaurants and service provider petpooja in deciding his potential market in the context of size of market a n y R e s t a u r a n t s s e e k i n g a n e w m a r k e t w o u l d b e interested in getting this information because this will help to decide whether or not it is accepted in the market. I n t h i s w a y r e s e a r c h p l a ys a n i m p o r t a n t r o l e f i r s t l y f i n d o u t market share & how to the increase the market share. o To analyze the primary data and then decide strate g y f o r increase the market share. A n y m a n u f a c t u r e r w h o h a s l a u n c h e d a n e w p r o d u c t w o u l d b e interested in getting this information because this will help to decide whether or not the product is accepted by the consumers.

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CHAPTER NO DATA INTERPRETATION & ANALYSIS OF SURVEY QUESTIONS.

1) A) Do you order the food from the restaurant? Response No of Respondent Percentage Yes 158 70% No 42 21%

No of Respondents
Yes 21% 79% No

B) If Yes, Will you going to order the food from the restaurants if they provide you the better service and free food delivery at your place? Response No of Respondents Percentage Yes 127 80.37% No 31 19.63%

No of Respondents
Yes No

20% 80%

Interpretation There are 70% of respondents who orders food from restaurants for their employees.And Among that 70% of respondents, 80% of the respondent are going to order the food from restaurants if they are provided with the better service and food delivery at their place.
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2) Have you ever heard of the multi restaurant delivery service (one stop solution for all restaurants)
in India? Response No of Respondents Percentage Yes 183 91.5% No 17 8.5%

No of Respondent
Yes 9% No

91%

Interpretation:There are 91% of the respondent said that they havent heard such multi restaurant delivery service in India and about 9% of the respondent have filled up without reading the question properly or might not understood the concept of Multi Restaurant Delivery Service in India.

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3) Which kind of Requirement of food is there in your office?(Out of 158) Response No of Respondents Percentage Fix lunch 79 50% Snacks 56 35.4% Cakes 20 12.65% Others items 3 1.89% food

No of Respondents
Fix lunch Snacks 13% Cakes 2% 50% 35% Others food items

Interpretation:-

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4) A) Do the small orders of foods such as dabeli, vadapav, tea, coffee,etc gives you the accurate and registered bill for the corporate, to show in your balance sheet?(Out of 158) Response No of Respondents Percentage Yes 38 24.05% No 120 75.94%

No of Respondents
Yes No

24% 76%

Interpretations:Here, Out of the total 158 respondents who gives the orders. From the pie chart, I can interpret that about 76% of respondent didnt get the accurate bills of small orders of foods such as dabeli, vadapav, tea, coffee, etc. So petpooja needs to create the new customers who didnt know that they can get the accurate and correct bill of such small variety of foods, snacks,etc. Thats the reason why the Petpooja needs to emphasize our marketing strategies with the focus of proper and accurate billing procedures.

51

B) If No, Then if you are provided the bills of such small expenses on such food then, Will It going to help in your Accounts department to show in the yearly balance sheet?(Out of 120) Response No of Respondents Percentage Yes 98 81.66% No 22 18.33%

No of Respondents
Yes No

18%

82%

Interpretation:Out of 120 respondent, 82% responded that it will going to help in their accounts department for their yearly balance sheet purpose. We can interpret that majority of the corporate companies needs the bills of such a small invoice billings so that they can maintain an accurate record of their expense of their own corporate company. And the remaining 22% respondent out of120 said that it will not going to help because they never count such small amount of bills in their official accounts because they do celebrate such events on their own expenses so as the professional relations are maintained.

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SWOT ANALYSIS
Swot analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are factors

53

S W O T

Things the Petpooja Company does well.

Things the Petpooja Company does not do well.

Conditions in the external environment that favor strengths.

Conditions in the external environment that do not relate to existing strengths or favor areas of current weakness.

Strengths and Weaknesses (INTERNAL)

Production Costs Marketing Skills Employee Capabilities Financial Resources Available Technology Company/Brand
Image

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Opportunities And Threats (EXTERNAL)

Social Demographic Economic Technological Political/Legal Competitive

Strengths1. The only available Multi-Restaurants Delivery Service Company who provides such service. 2. No Competition of Petpooja available in the Market. 3. Petpooja believes in the customer satisfaction and focuses on the time delivery of foods in the fresh and hot conditions. 4. Petpooja has a broader Service line and good reputation among the new customers. 5. Revenues and increasing market share 6. Great brands, strong distribution, innovative capabilities 7. Popular with the HR admin people. 8. Degrade the headaches of bills and free Delivery within 10kms diameter. 9. The very new concept and execution of the food with proper coordination. 10. company has good market share in Ahmedabad 11. Company has a brand among Consumers. Weaknesses1- Petpooja does not use the centralized software to execute the coordination. 2- Does not have a proper and well maintenance of their vehicles which are used in the Delivery of Foods. 3- Not a proper distribution of work to each and every delivery boys. 4- No provision for regular replacement of

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5- Company focuses on Zero cost marketing strategies which is not possible without proper investment on distribution pattern. 6- Not able to get the Tie ups with the lead restaurants like Havmore,US Pizzas, etc which are well established brand in Ahmedabad. OpportunitiesAs there is no competition company can attain more profit with the proper distribution pattern Things to learn from various food delivery services such as US Pizzas, McDonalds, etc Increase the coverage areas from Ahmedabad to Gandhinagar and Baroda. Increase market share by improving service Increase the target consumer every year. Company can go for more Monopoly. Threats1. Aggressive marketing strategies of US Pizzas, Dominos Pizza, Sasuji, Bluez, and various other restaurants are also wants to start up the free delivery services in Ahmedabad. 2. Distribution of delivery of the foods does not takes place on time, due to the uncontrollable factors of rain and untrained delivery boys. 3. If any of such services are made available in Ahmedabad, the the marketing strategies of the Company should be redefined, which means if there arise any completion of well established brand names then the sustainability of the company should be questioned in the near future. 4. Decline in market reputation due to ineffectiveness & delivering service.

1. 2. 3. 4. 5. 6.

STP ANALYSIS MARKET SEGMENTATION

a. Markets consist of buyers. These buyers may differ in their wants, resources, locations, buying attitudes, and buying practices. Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more effectively with products and services that match their unique needs. Segmenting Consumer Markets b. There is no single way to segment a market. Marketers must try different segmentation variables, alone and in combination, to find the best way to view the market structure. 1. Geographic segmentation divides the market into different geographical units, such as nations, regions, states, counties, cities, or even neighborhoods. A company may operate in one or a few geographic areas, or it may operate in all areas but pay attention to geographical differences in wants and needs. 56

2. Demographic segmentation divides the market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality. Consumer wants, needs, and usage rates often vary with demographic variables. Demographic variables are also easier to measure than other variables. Psychographic segmentation divides buyers into different groups based on social class, lifestyle, or personality characteristics. People in the same demographic group can have very different psychographic make ups, and marketers often segment by common lifestyles. 7. Behavioral segmentation divides buyers based on their knowledge, attitudes, uses, or responses to a product. i. Occasion segmentation groups buyers according to occasions when they get the idea to buy, actually make the purchase, or use the purchased item. ii. Benefit segmentation requires finding the major benefits people look for in the product class, the kinds of people who look for each benefit, and the major brands that deliver each benefit. iii. User status groups buyers according to whether they are nonusers, ex-users, potential users, firsttime users, or regular users of the product. iv. Markets can also be segmented according to usage ratelight, medium and heavy product users. v. Loyalty status looks at the level of loyalty to brands, stores, and companies.

TARGETING
Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. Target marketing can be the key to a small businesss success. The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective. Target marketing provides a focus to all of your marketing activities.

POSITIONING STRATEGY

As already mentioned before, Reliance Communications (previously Reliance Communication) has believed in introducing innovative techniques and practices in all its marketing strategies --- be it

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segmenting, targeting or positioning itself in the market. Starting from the 1st of its kind --- the Dhirubhai Ambani offer to the present day offer of connecting the entire India through ONE INDIA PLAN, Reliance has always believed in making its services affordable to the people while not compromising on the services offered and at the same time getting substantial profit margins to sustain its growth. This principle forms the primary basis of Reliance Communications products positioning strategy. Product Differentiation Service Differentiation Personnel Differentiation Channel Differentiation Image Differentiation

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