Professional Documents
Culture Documents
in PUNE region
Carried Out For
HCL Info systems Ltd By Achal Singh (TM1110438) Balaji Institute of Telecom & Management PUNE 2011-13 Guided by: Ranjan Smruti Nayak Head - Business Development & New Projects
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CERTIFICATE
I hereby declare that the project report on, To study and analyze the market potential of HCL products among defense and corporates in PUNE region, being submitted is the result of the work carried out by me for the tenure of two months from 1th June 2012 to 31th july 2012 by me (Achal Singh) under the guidance of Smruti Ranjan Nayak.
Smruti Ranjan Nayak Head Business Development & New Projects (HCL Infosystem)
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Acknowledgement
Foremost, I would like to thank the Almighty for instilling in me the strength and power required to fulfill the work given to me.
I earnestly take the responsibility to express my deep sincere gratitude to all those behind the screen who have helped me to successfully accomplish my project of To study and analyze the market potential of HCL products among defense and corporates in PUNE region.
I wish to convey my sincere thanks to Mr. Smruti Ranjan Nayak, Head Business Development & New Projects, Mr.Anand Srivastava,logistics head and Mr.Shrikant Kulle,Regional Sales Manager for providing their dedicated time, direction and an opportunity to carry out the project work under their able guidance. I am also obliged to Mr. V.S.Rawat, Branch Manager SBI, Golibar Maidan for providing her guidance which will always be treasured by me. I am also thankful to the employees of SBI, and the defense personnel without whom this project would have been impossible.
Lastly, I am really grateful to my Parents and friends, whose motivation and moral support during the hours of need helped me get going. Hence Im very much indebted to them.
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Table of Content
Topics HCL family introduction HCL Infosystems introduction Management of HCL Infosystems Key differentiators of HCL Infosystems Awards and Accolades About the project Mission CYBER POWER
Page No. 5 6 10 12 14 22 23 29 30 31 33 35 38 40 59 60 61
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Executive Summary
The title of the project is To study the loan approval and disbursement process. HCL has recently launched a nationwide exclusive program "Mission Cyber Power", an initiative to provide HCL Desktops and Laptops at special discounted prices for Armed Forces personnel (Army, Navy and Air Force) who have their DSP (Defense Salary Package) account in SBI and their families with easy payment options in collaboration with State Bank of India. This project is mainly divided into 5 parts: About HCL-Detail study about the HCL Family Sales part-It mainly deals with the strategies adopted to increase sales and market share of the company through this scheme. Comparison of sales has also been presented with its complete analysis.
Loan part-It deals with the study of personal loan in general and detailed study of the loan approval and disbursement process in this scheme. Loan amortization schedule and journal entries have also been presented. Analysis part-It deals with the presentation of graphs and charts of sales and loan sanctioning. Analysis of the factors responsible for increase in sales and important factors for easy sanctioning of loan has also been presented. Recommendation part- On the basis of Marketing practices and Banking principles little endeavor has been taken to recommend both HCL and SBI on how this project can be improvised.
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INTRODUCTION OF HCL
The 3 decade old enterprise, founded in 1976, is one of India's original IT garage startups. Its range of offerings span R&D and Technology Services, Enterprise and Applications Consulting, Remote Infrastructure Management, BPO services, IT Hardware, Systems Integration and Distribution of Technology and Telecom products in India. The HCL team comprises 85,000 professionals of diverse nationalities, operating across 31 countries including 500 points of presence in India. HCL has global partnerships with several leading Fortune 1000 firms, including several IT and Technology majors.
HCL is a leading global Technology and IT Enterprise with annual revenues of US$ 6.2 billion. The HCL Enterprise comprises two companies listed in India, HCL Technologies ( www.hcltech.com ) and HCL Infosystems (www.hclinfosystems.in)
HCL TECHNOLOGIES
HCL INFOSYSTEMS
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Partnerships
HCL has always prided itself on its partnership engagements. Partner models are also evolving in the technology industry. Innovation has extended into the ecosystem and community based engagements are coming into play. HCL has also enhanced its relationships with partners and is creating a variety of innovative partnership models, with various approaches to risk-reward sharing. Some of the notable partner engagements:
1985 Strategic relationship that has seen the computer evolve from a computing device 2004 Partnering in computing and providing IT Services
1996 Dominant position in mobile handset market in India. HCL partnered with Nokia to distribute their mobile phones in the burgeoning Indian market. Nokia today has more than 70% market share and the best service network in the country
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HCL Infosystems Ltd is one of the pioneers in the Indian IT market, with its origins in 1976. For over quarter of a century, it has developed and implemented solutions for multiple market segments, across a range of technologies in India. We have been in the forefront in introducing new technologies and solutions.
HCL Infosystems Ltd is Indias premier hardware, services and ICT systems integration company offering a wide spectrum of ICT products that includes Computing, Storage, Networking, Security, Telecom, Imaging and Retail. HCL is a one-stop-shop for all the ICT requirements of an organization. India's leading System Integration and Infrastructure Management Services Organization, HCL has specialized expertise across verticals including Telecom, BFSI, eGovernance & Power. HCL Infosystems portfolio of products covers the entire spectrum of the information technology needs of its customers. By virtue of the immense diversity of markets and customers that it addresses, HCL Infosystems products offerings include everything from high end enterprise level servers for mission critical applications to multimedia home computers. HCL began an exciting journey more than three decades ago with a dream to give India its very own microcomputer. The sheer clarity of vision and hard work led to a revolution and laid a foundation for the Indian IT industry, which has today acquired a distinct position amongst major economies in the world. Today HCL is a USD 5 billion global enterprise and Ajai Chowdhry one of the founder members has been the key force in driving the growth of HCL and today leads, HCL Infosystems the flagship company. HCL Infosystems, the flagship company of the HCL enterprise, had a turnover of Rs. 400.6 crores (USD 85 million) in 1994 which underwent tremendous growth to become Rs. 12,137 crores (USD 2.6 billion) today.
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Employing - 7200 people, the company has today emerged not only as the countrys information-enabling powerhouse but a great place to work with industry accolades and awards received year after year. HCL Infosystems has a long standing history of being involved ever since the inception of the IT Industry in the country. When government was seeking collaboration, HCL Infosystems were one of the first to partner in laying down the IT infrastructure in India from something as basic as introducing a computer in the remotest part of the country. In a developing country like ours where we are leapfrogging to match the pace of developed global economies, ICT is rapidly becoming the core of any intelligent infrastructure and HCL Infosystems has developed customized & efficient system integration solutions designed to fuel the Indian growth engine. With relentless efforts to fuel the PC market, HCL Infosystems has been acting as a catalyst for affordable & economical computing. Today HCL Infosystems has become one of the leading System Integration Company in the country, implementing several turnkey Systems and Networking Integration projects nationwide and across most of the vertical business segments. HCL Infosystems is uniquely poised today in the market making it the only company with India as its primary focus, offering state of the art technology solutions to empower a host of Defense, Homeland Security frameworks, social sectors and government schemes for Nation building. HCL Infosystems has being powering numerous projects across sectors like Defense, Homeland Security, Airport & Railways Intelligent Infrastructure, Telecom, Banking, Public Distribution System, E-governance, Education, NREGA etc. With global expansion and sharing best practices with the world and in particular developing markets, the company is today strategically expanding in markets like Middle East, Southeast Asia and Africa. The company has developed more than 30 IP products to serve different segments of the markets backed by various hardware and software services. HCL today has India's largest vertically integrated computer manufacturing facility with over three decades of electronic manufacturing experience & HCL desktops is the largest selling brand into the enterprise space. With Indias largest ICT services network that reaches to every corner of India, HCLs award winning Support Services makes it the preferred choice of enterprise and consumers alike. HCL Infosystems has a 100% subsidiary that addresses the physical security technology system integration market. The subsidiary leverages technology to build a security framework called Safe State that safe guards life, infrastructure & society.
Company logo
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An engineer by training, Ajai Chowdhry is one of the six founder members of HCL and took over the reins of HCL Infosystems, the flagship company of the group, as President and CEO in 1994. He was appointed the Chairman of HCL Infosystems in November 1999. In recognition of his contribution in championing the cause of the domestic Indian IT industry, Ajai has been conferred the DATAQUEST IT Man of the Year 2007 Award amongst other awards. He has been conferred Padma Bhushan by the President of India for his outstanding contribution to the industry and also felicitated with Honoris Causa Doctorate of Science for his contribution to the Indian IT Industry by IIT Roorkee
Harsh Chitale joined HCL Infosystems as Chief Executive Officer in 2010 and heads the overall business strategy and operations of HCL Infosystems. He brings a wealth of experience as a senior business leader
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with rich business management experience in both Indian and global companies. Harsh is a recipient of the Directors Gold Medal at IIT Delhi, from where he completed his Electrical Engineering.
J V RAMAMURTHY President and Chief Operating Officer J V Ramamurthy is President and Chief Operating Officer, HCL Infosystems Ltd. He brings 3 decades of diverse Industry experience and leadership to the company. A technocrat and a man of broad vision, he has spearheaded companys entry into number of new verticals and partnerships.
SANDEEP KANWAR CFO & EVP Sandeep Kanwar joined HCL in 1988 and in a span of eight years progressed to the position of Chief Financial Officer at the young age of 35. He is well respected amongst colleagues & customers for his financial acumen and management skills.
Mission
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We enable business transformation and enrichment of lives by delivering sustainable world class technology Products, Solutions & Services in our chosen markets thereby creating superior shareholder value.
Advantage HCL
HCL's labs - Pioneers in design, development and building ICT products India's largest Hardware, System Integration, Networking Solutions & Distribution Company 3 decades of expertise in technology solutions Partners with leading global players to provide the best of solutions to end users The largest manufacturer of PCs and Laptops in India Largest direct sales, digital lifestyle product distribution and retail network Extensive service network that reach out to 4,000 towns
Reliable IT Backbone
In a world where the right technology infrastructure is a prerequisite, we offer a reliable IT backbone to our
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partners. HCL combines technical innovation with built-in reliability to keep your business running. It provides a one stop shop for meeting end-to-end IT requirements, thus offering a smooth ICT management. Additionally, it offers industry leading technology, designed to deliver a price to performance advantage to help you provide increased benefits to your customers. Their high-quality products and services give you means to work in a smarter way and be more productive and competitive.
Unparallel Support
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When the situation calls for it, it can help you with our dedicated 24X7 HCL Touch service network. You can benefit from services offered through our offices in 170 cities, 505 points of presence, reaching 4,000 towns. Pre- and post-sales support from HCL specialists makes identifying the best solution for each sales opportunity even more predictable. This allows for their shared quest for excellence and commitment to serve customers better.
Philosophy of Quality
"We shall deliver defect-free products, services and solutions to meet the requirements of our external and internal customers, the first time, every time."
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To exist as a market leader in a globally competitive marketplace, organizations need to adopt and implement a continuous improvement-based quality policy one of the key elements to HCL's success is its never-ending pursuit of superior quality in all its endeavors. HCL INFOSYSTEMS believes in the Total Quality Management philosophy as a means for continuous improvement, total employee participation in quality improvement and customer satisfaction. Its concept of quality addresses people, processes and products. Over the last 32 years, it has adapted to newer and better Quality standards that helped us effectively tie Quality with Business Goals, leading to customer and employee satisfaction.
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Management commitment, Resource Management, Product Realization, Measurement Analysis & Improvement) and Results (Product Quality, Customer / Stake holder satisfaction , Business results). The tryst for continuous quality improvement is never-ending in HCL Infosystems. They always strive to maintain high quality standards, which help us fulfill our mission to provide world-class information technology solutions and services, to enable our customers to serve their customers better.
Manufacturing
HCL's computer hardware manufacturing plants include 4 facilities, 2 at Pondicherry, 1 at Chennai & 1 at Uttaranchal. The plant located in Pondicherry are situated 165 kms south of Chennai on the coast of the Bay of Bengal with proximity to Chennai Air/Sea port, special policies for Industries of local Govt, , Inland Container Depots, attractive power and labour rates - makes Pondicherry an ideal place for business. Started in 1996 - with only Unit 1 - it now has 4 Units with a built up area of 4, 19,000 sq. ft. The infrastructure is state of the art, one of the best & largest in India.
All 3 factories are ISO 9001:2000 and ISO 14001, ISO 13485:2003, TS 16949-2002 TUV-Accredited certified. PMO was also Awarded MAIT Level 2 - by European Foundation for Quality Management in the year 2001. HCL was also awarded ELCINA's (Electronic Component Industries Association) Quality Award for the year 2002- 2003.
HCL Infosystems Ltd. Pondicherry, Uttarakhand, and Noida Manufacturing Units now ISO 9001:2008 Certified
State of the art IT systems in MRP, ERP, Online configurations enables this latest unit of HCL (Rudrapur) to leverage the power of IT in delivering optimum efficiency. The plant is networked & online with HCL branch and head offices. The Pondicherry plant has its own Product Engineering Group (PEG) and R&D teams constantly engaged in developing new products and solutions. Driven by a strong manufacturing objective,
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HCL promises to deliver defect free products, services and solutions to meet the requirements of its external and internal customers, right from the commencement of the relationship. Driven by a strong Manufacturing Objective "WE SHALL DELIVER DEFECT-FREE PRODUCTS, SERVICES AND SOLUTIONS TO MEET THE REQUIREMENTS OF OUR EXTERNAL AND INTERNAL CUSTOMERS, THE FIRST TIME, EVERY TIME." All processes in the manufacturing are aligned to this guiding objective. A strong emphasis of "Quality by Process" is ensured across all processes. The products manufactured here undergo stringent tests that ensures their ruggedness & durability , which may be deployed anywhere in India and may have to face severe conditions like - heat , humidity , rough transportation & handling .Our products undergo drop tests , hot & cold temperature chamber , client-site simulation tests , reliability tests et al . Computers are shipped to locations all over India with an extensive network of professional logistic support partners. There is also a Customer satisfaction cell, in plant, to take care of problems reported from field. Customers, sales & marketing, support personnel, dealers & distributors are encouraged to visit the plant to see, for them, what all goes in making a quality computer system.
Products
Computing Products
Offering an entire range of Computing Products for Corporate, Businesses and Small to Large Setups.
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Display Products
Introducing great display products that you would love setting your eyes on.
Storage Solutions
Offering an entire range of storage solutions.
Software Licenses
Enjoy benefits of genuine software licenses through HCL Infosystems.
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Networking Products
Enjoy fast data transfer with our exclusive range of Networking Products.
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Software Solutions
Bringing to you world class software solutions.
Mr. Ajai Chowdhry has been conferred Padma Bhushan by the President of India for his outstanding contribution to the industry and also felicitated with Honoris Causa Doctorate of Science for his contribution to the Indian IT Industry by IIT Roorkee. HCL Learning wins BEST PUBLIC CHOICE AWARD - TOOL FOR INNOVATIVE TEACHING AND LEARNING for Dig school by World Education Summit 2011. Ranked #1 in IDC-Dataquest Customer Satisfaction Survey 2011; Third year in a row.
HCL Infosystems awarded Most Promising New Technology for Urban Applications at the Municipalika 2011. Ranked 2nd in the latest Greenpeace Green Electronics Ranking. HCL Green Data Center was awarded 1st Ever LEED Platinum Certification in India by US Green Building Council. DQ - IDC ranks your company #2 Domestic ICT Company. The Company was also rated among Top10 ICT Companies in India.
Awarded Dun & Bradstreet Rolta Corporate Award under Computer Hardware and Peripherals Category.
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Discounts upto Rs.4000/- on various desktop and laptop models Door step delivery anywhere in India Scheme applicable to both serving & ex-servicemen Pre-installed with genuine Windows 7 Operating System software with License and Media 24*7 helpline and product lifetime service support Payment in Easy Installments financed by State Bank of India No processing fee for loans and hassle-free documentation 2 years extended warranty MC Afee Antivirus free for 3 years Rs 900 discount on Tata Photon Internet data card.
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Increase in demand due to excellent targeting. No advertisement cost Very less promotion cost
In order to extend the benefits of the program to all defense personnel, Hcl had requested the concerned authorities to allow them to carry out certain awareness programs and display certain posters and banners for this offer at prominent locations within their command area. In the process, they would also like to showcase their range of desktop PCs and laptops to the defense community which would help them understand the benefits of the products and the program better. Hcl would carry out all such activities at mutually agreed convenient time and locations. Hcl sincerely believed that all Defense Personnel and their families would benefit immensely from the program and the high value proposition that accompanies it. Hence, they requested the authorities to kindly grant them permission for the same and help them integrate the latest technology into the lifestyle of the defense personnel and bring value to the community.
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during the warranty period in case of any genuine failure of the parts. HCL also extends the warranty to reinstallation of all pre-loaded software.
HCL Touch 24*7*365 days support * With HCL Touch you are just a call away; anytime, anywhere. HCL Touch 24*7 Response center provides you a ticket number and registers your support request on HCL Laptops. HCL Touch provides you the convenience of remotely solving your problem through an experienced team of technical experts. These experts in the hardware and software fields will access your Laptop over secure links and remotely diagnose and resolve the problem. This service is available 24 hours a day; further HCL Touch has the facility to provide support in 11 vernacular languages of our country. HCL Touch Bring-in Support/Walk-in Support * HCL Touch caters to over 4000 towns pan India with a footprint of Company owned brick and mortar offices in over 505 locations. These HCL Touch service centers are a direct company owned walk-in points for customers.
HCL Touch Data Security * Your HCL Laptop contains your precious data and personal information. With HCL touch you are assured that you are handing over your HCL Laptop into the trusted hands of HCL employees at company owned outlets. Robust processes implemented at HCL Touch assure you that your data is in safe hands and safely returned to you. HCL Touch Onsite support * HCL Touch onsite support offers you the convenience of Onsite support at your office or at home. This service is available pan India, where the service engineer will visit customer site for repair and maintenance of your laptop. Option of Express service and delivery is also available with HCL Touch in select towns
HCL Touch Pick and drop facility * HCL Touch offers customers the option of pick and drop of their HCL Laptops for repair and maintenance across the country HCL Touch Data Recovery * Depending on customers requirement, HCL Touch can
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Restore deleted files Repair corrupted files Recover data from crashed/corrupted hard disk and corrupt partitions Recover data loss due to Accidental formatting, Recover data loss due to Virus corruption, Recover data loss due to OS corruption, Recover data loss due to Database corruption, Repair damages due to handling and power fluctuations
HCL Touch Anti-Virus * HCL Touch undertakes installation, cleaning and up-gradation of antivirus software. Customer care specialists guide customers for online purchase from antivirus portals and assist them through installation. HCL can undertake the process through physical handing over of HCL Laptops at any of the service centers for those not very comfortable with technology HCL Touch Tracking services * Under this unique service offered by HCL Touch ensures that the customer is automatically updated through an SMS/email against theft or unauthorized access of HCL Laptops
HCL Touch Health check * HCL believes in prevention is better than cure and recommends regular checkup of HCL Laptops for optimizing performance, and screening against security threats. This service is available both as a remote support or onsite service. You can also undertake the health check up by physically handing over the HCL Laptop to any of the 505 service locations. HCL Touch Fortressing * Under the HCL Touch fortressing services specialized HCL Touch engineers study the general condition of the HCL Laptop of the customer - performance, fine tuning and up-gradations required for better performances and help customers to install Anti-spam, Anti-virus and personal firewall software. HCL Touch Operating System and software support * HCL Touch will assist customers on re-installing, maintaining and repairing of pre-loaded licensed OS/software in HCL Laptops at the time of purchase.
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To avoid any issue related to compatibility of broadband and data cad connections, HCL Touch assists customers in configuring the system to the available broadband and data card connections. Automatic data backup * HCL Touch assists customers by configuring remotely and taking a backup of data in the system.
Sales
ANALYSIS: 1. The comparison of sales of June 2012 and July 2011 shows that 5 computers have been sold in June and 10 computers have been sold in July.
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2. This pie chart shows that the sales have been higher in July than in June.
Sales
20% 27% Laptops in june Desktops in june 13% Laptops in july Desktops in july
40%
ANALYSIS: 1. The comparison of sales of Laptops and Desktops in June and July show that only 2 desktops were sold in June whereas 3 laptops were sold in June.
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2. The comparison of sales of Laptops and Desktops in July show that 4 desktops were sold in July and 6 laptops were sold in July. 3. This pie chart shows that sales have been higher in July than in June.
Sources of loans
Commercial banks, savings institutions, finance companies, credit unions, some automobile manufacturers, friends, or family members.
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current monetary position, his current employment status and the obtainable equity in the deposited collateral. Unsecured Personal Loan
Unsecured personal loans are one of its kind loans which do not ask you for depositing any valuable as security, while serving your financial purpose rightly as well. These loans suit the purpose of those borrowers well who do not want to keep their valuables with someone.
Loan contract: a contract that specifies the terms of a loan, as agreed to by the borrower and the lender Amount of the loan Interest rate
Loan repayment schedule Amortize: to repay the principal of a loan through a series of equal payments Each payment includes part of the principal and part of the interest
Maturity: the life or duration of the loan Longer maturity equals lower payments, but more interest is paid over the life of the loan
Collateral: assets of a borrower that back a secured loan in the event that the borrower defaults Secured loan: a loan that is backed or secured by collateral Unsecured loan: a loan that is not backed by collateral Payday loan: a short-term loan provided in advance of a paycheck
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Simple interest: interest on a loan computed as a percentage of the existing loan amount (or principal)
Size of payment depends on size of loan, interest rate and maturity The higher the interest rate, the higher the payment The longer the maturity, the lower the payment
According to this scheme any defense salary account holder could either purchase the laptop or desktop on cash or on loan from State Bank of India. The loan is granted for a maximum period of 3 years @14.5%p.a interest rate. According to this scheme Personal Loan is granted for the amount of computer and above that till Rs 1, 49,000 without guarantor and from Rs1, 50,000 onwards to the eligible amount with a guarantor.
Documents required
Documents to be submitted by customers for loan approval
Serving certificate PAN card photo copy Latest 3 months pay slip (if not then salary certificate) Passbook photo copy (updated for last 3 months) 2 passport size photograph Rs100 stamp paper 5 blank postdated cheques for security purpose
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Sign of an officer on an enquiry form Swadhan SBI Life Insurance form Appraisal Memorandum Control forms Arrangement letter Irrevocable letter of authority Standing Instruction Loan Agreement CIBIL letter PDC forms Credit Scoring
1) According to the new software EMI/NMI<=49% 2) According to the old software (EMI+Deductions)/NMI<=49% 3) Credit Scoring should be above 51 This is calculated on the basis of a) Length of relationship with the bank b) EMI/NMI ratio c) Qualification of the applicant 4) The applicant should have good relationship with the bank.
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STATE BANK OF INDIA Golibar Maidan PUNE 411001 Category of the Centre Appraiser Sanctioning Authority Address of the Controllers
Branch Manager
Asstt Gen Manager State Bank of India Admin Office Region I PUNE
SCHEME Name Father's / Husband's name Whether spouse is a joint borrower? Name
CLICK -TO KNOW ABOUT XPRESS CREDIT - OD XPRESS CREDIT Type of facility : DL CLICK HERE TO KNOW ABOUT THE SCHEME
Father
Smt. Husband
Graduate Service
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Department Designation Category of the Designation Category of the Organization Name of the Organization / Unit Place Length of service in present job Address
RTO CLERK
Others
RTO PUNE
Years
Years
Sources of Income Proof of Income Gross Income Deductions Other Income[Pl. mention sources below] Net
Whether spouse's income is also considered for repayment & guaranteed by spouse?
SALARY
Rs. Rs.
Rs. Rs.
9694 1735
Rs. Rs.
Rs.
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IF THE ANSWER IS 'YES', NEXT CELL CAN NOT BE BLANK! Net Assets [Total Assets-Total Liabilities] [Item No. 15-16 of Application form] Banking with SBI / Account with SBI Nature of account Account Number [SB] Whether salary is being credited at Branch? Existing Loans [SBI / Others]
[Please key in the details of loan [s] below :]
Monthly Instlmt.
Rs.
Rs.
100000
YES
Facility
DP
O/s.
Status
Sbi
TOTAL Monthly Repayment for existing loans Comments on existing loan[s] Purpose of the proposed Loan Amount of loan applied Amount of loan recommended
Rs.
Date of application :
-2011
Rs.
Rate of Interest
14.50%
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CLICK HERE TO KNOW ABOUT RATE OF INTEREST Period of repayment [Number of months] Monthly repayment [Amount of EMI]
months
Mode of repayment Personal Guarantee Father's / Husband's name Address of the Guarantor Occupation of the Guarantor Net worth of Guarantor In case the applicant is already having Personal Loan / Xpress Credit, date of sanction of the existing loan : Recommendations / General Remarks
The proposal complies with all the terms and conditions governing XPRESS CREDIT Scheme. The proposal is a fair banking risk.
Rs.
CARE! RENEWAL IS PERMISSIBLE ONLY AFTER 24 MONTHS! SEPARATE LOAN CAN BE SANCTIONED, IF EMI / NMI RATIO IS NOT MORE THAN 50%
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Term(years) Loan amt EMI Interest Principal Payment Remaining balance 1 30000 13030.49 4350 8680.49 21319.51 2 21319.51 13030.49 3091.33 9939.16 11380.34 3 11380.34 13030.49 1650.15 11380.34 0.00
For 36 months
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Loan amount EMI Interest Principal repayment Remaining balance 30000 1032.63 362.5 670.129 29329.871 29329.871 1032.63 354.403 678.227 28651.644 28651.644 1032.63 346.207 686.422 27965.222 27965.222 1032.63 337.913 694.716 27270.506 27270.506 1032.63 329.519 703.111 26567.395 26567.395 1032.63 321.023 711.607 25855.788 25855.788 1032.63 312.424 720.205 25135.583 25135.583 1032.63 303.722 728.908 24406.676 24406.676 1032.63 294.914 737.715 23668.960 23668.960 1032.63 286 746.629 22922.331 22922.331 1032.63 276.978 755.651 22166.680 22166.680 1032.63 267.847 764.782 21401.898 21401.898 1032.63 258.606 774.023 20627.875 20627.875 1032.63 249.253 783.376 19844.499 19844.499 1032.63 239.788 792.842 19051.657 19051.657 1032.63 230.208 802.422 18249.235 18249.235 1032.63 220.512 812.118 17437.118 17437.118 1032.63 210.699 821.931 16615.187 16615.187 1032.63 200.767 831.862 15783.324 15783.324 1032.63 190.715 841.914 14941.410 14941.410 1032.63 180.542 852.087 14089.323 14089.323 1032.63 170.246 862.383 13226.940 13226.940 1032.63 159.826 872.804 12354.136 12354.136 1032.63 149.279 883.350 11470.786 11470.786 1032.63 138.605 894.024 10576.762 10576.762 1032.63 127.803 904.827 9671.935 9671.935 1032.63 116.869 915.760 8756.175 8756.175 1032.63 105.804 926.826 7829.349 7829.349 1032.63 94.6046 938.025 6891.324 6891.324 1032.63 83.2702 949.359 5941.965 5941.965 1032.63 71.7987 960.831 4981.135 4981.135 1032.63 60.1887 972.441 4008.694 4008.694 1032.63 48.4384 984.191 3024.503 3024.503 1032.63 36.5461 996.083 2028.420 2028.420 1032.63 24.5101 1008.119 1020.301 1020.301 1032.63 12.3286 1020.301 0.000
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0 6
LAPTOPS
DESKTOPS TABLETS
ANALYSIS: 1. Out of the total sales during the tenure 9 were laptops and 6 desktops. 2. This pie chart shows that the demand for laptops is higher than the traditional desktop.
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2. Budget for the purchase i) 20000-25000 ii) 26000-30000 iii) 31000-40000 iv) Above 40000 Sales
6 5 4 3 2 1 0 Sales
20000-25000 3
26000-30000 5
31000-40000 5
ABOVE 40000 0
ANALYSIS: 1. Out of the total sales during the tenure 3 computers were with the budget of 2000025000, 5 computers with budget of 26000-30000 and 5 with budget of 31000-40000. 2. This bar chart shows that the demand for computers with budget of 26000-30000 is almost same as that with budget of 31000-40000 and they are both higher than the budget of 20000-25000 and that above 40000.
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3. Purpose of buying the laptop/desktop i) Official ii) Education iii) Personal iv) Family
7%
Sales
53%
33%
7%
ANALYSIS: 1. Out of the total sales during the tenure 8 computers were sold for family purpose, 1 for personal and 1 for official purpose and 5 for education purpose. 2. This pie chart shows that the demand for laptops because of family need is higher than for personal and official need.
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4. How did they come to know about this scheme? i) Print media ii) Electronic media iii) Hoardings iv) Word of mouth
Sales
33%
60% 7% 0%
Word Of Mouth
ANALYSIS: 3. Out of the total sales during the tenure it was found that 9 sales were due to word of mouth, 5 due to print media, 1 due to hoardings and none due to electronic media. 4. This pie chart shows that the most effective advertisement strategy was word of mouth, then print media and then hoardings.
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HARDWARE ORIENTED
Series 1
10 9 8 7 6 5 4 3 2 1 0 1GB 2GB 3GB 4GB Series 1
ANALYSIS: 1. Out of the total sales during the tenure it was found that 9 computers were sold with 4GB RAM, 5 with 2GB RAM, 1 with 3GB RAM.
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2. This column chart shows that the demand for computers with 4GB RAM is highest, then is the demand for 2GB RAM computers, and then 3GB RAM computers.
6. The space preferred for their Laptop/Desktop i) 320 GB ii) 500 GB iii) 750 GB iv) Above 750 GB Series 1
8 7 6 5 4 3 2 1 0 320 GB 500 GB 750 GB ABOVE 750 GB Series 1
ANALYSIS:
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1.
Out of the total sales during the tenure 7 computers were sold with 750GB HDD, 6 with 320GB HDD and 2 with 500 GB HDD. 2. This column chart shows that the demand for computers with 750GB HDD is higher than that of 320 GB HDD and of 500 GB HDD .the demand for computers with above750 GB HDD is zero.
7. The screen size they preferred i) 14 inches ii) 15.6 inches iii) 18.5 inches
Series 1
8 7 6 5 4 3 2 1 0 14 inches 15.6 inches 18.5 inches Series 1
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ANALYSIS: 1. Out of the total sales during the tenure 7 computers could be sold with 14 inches screen size, 6 with 18.5 inches and 2 with 15.6 inches. 2. This column chart shows that the demand for computers with 14 screen size is the highest, 2nd being the demand for 18 and the least being the demand for 15 screen size.
Series 1
16 14 12 10 8 6 4 2 0 1GB 2GB Above 2 GB Series 1
ANALYSIS:
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1.
Out of the total sales during the tenure 15 computers were sold with 1 GB graphic card and none with 2 GB and above 2 GB. 2. This column chart shows that the demand for computers is higher with 1 GB graphic card than that of 2 GB and above 2 GB graphic card.
ANALYSIS: 1. Out of the total sales during the tenure 15 computers were sold of black color and 0 of blue. 2. This column chart shows that the demand for computers with black color is higher than blue or any other color.
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Processor they opted Intel core 2 Duo Intel i3 Intel i5 Intel i7 Series 1
10 9 8 7 6 5 4 3 2 1 0 Intel core 2 duo Intel i3 Intel i5 Intel i7 Series 1
ANALYSIS: 1. Out of the total sales during the tenure 3 computers were sold with i5 processor, 2 with Intel core 2 duo, 10 with i3 and 0 with i7 processor. 2. This column chart shows that the demand for laptops with i3 is the highest and i5 and core 2 duo are almost same.
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SOFTWARE ORIENTED 11. i) ii) Preferred operating system? Windows 7 (HOME BASIC) Windows XP Series 1
15 16 14 12 10 8 6 4 2 0 Windows 7 Windows XP 0 Series 1
ANALYSIS: 1. Out of the total sales during the tenure 15 computers were sold with windows 7 operating system and none with xp.
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2. This bar chart shows that the demand for laptops with windows 7 operating system is higher than than that with xp.
Additional software preferred? Antivirus VLC Media player Photoshop Adobe reader Series 1
ANALYSIS: 1. Out of the total sales during the tenure it was found that in additional software 15 of them preferred antivirus,5 of them preferred VLC media player,0 of them preferred Photoshop and 7 of them preferred adobe reader. 2. This bar chart shows that in additional software the demand for antivirus is highest, 2nd being Adobe Reader, and very less for VLC and Photoshop.
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13. The most important attribute that mattered? i) Processor ii) Memory iii) After sales service iv) Screen Size v) Instant delivery
Series 1
Instant Delivery Screen Size After Sale Service Memory Processor 0 1 2 3 4 5 6
Series 1
ANALYSIS: 1. Out of the total sales during the tenure 3 computers were sold processor being the most important attribute,2 due to memory,6 due to after sales service,1 due to screen size and 3 due to instant delivery.
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2. This column chart shows that the most important attribute that contributed to the sale was after sales service, 2nd being processor and instant delivery, 3rd being memory, and the least important attribute was screen size.
Series 1
ANALYSIS: 1. Out of the total sales during the tenure 13 computers were sold with delivery at home and 2 with delivery elsewhere. 2. This bar chart shows that the demand for computers with delivery home is higher than that of computers with delivery elsewhere.
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The offer that attracted them the most? Cash discount Extended warranty period Provision for loan
Series 1
ANALYSIS: 1. Out of the total sales during the tenure 8 computers were sold due to cash discount, 2 due to extended warranty and 5 due to provision of loan.
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2. This bar chart shows that the offer that attracted the sales most was the Cash Discount, 2nd due to Provision of Loan, 3rd due to extended warranty.
Series 1
14 12 10 8 6 4 2 0 Cash Loan Series 1
ANALYSIS: 1. Out of the total sales during the tenure 3 computers could be sold on cash and 12 computers on loan
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2. This column chart shows that the demand for loan method of payment is higher than the cash method of payment.
Series 1
10 8 6 4 2 0 20000-50000 50000-80000 Series 1 80000-110000 110000-above
Axis Title
Series 1
20000-50000 9
50000-80000 0
80000-110000 2
110000-above 4
ANALYSIS: 1. Out of the total loan sanctioned during the tenure 9 loans were sanctioned ranging from 20000 to 50000, 0 from 50000-80000, 2 from 80000-110000 and 4 above 110000.
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2. This bar chart shows that maximum loans were sanctioned for the loan amount ranging from 20000-50000, somewhat less for 110000-above least for 80000-110000 and nil for amount ranging 50000-80000.
18. i) ii)
9 8 7 6 5 4 3 2 1 0 Yes No Series 1
ANALYSIS: 1. Out of the total loans sanctioned 6 loans were sanctioned for other purpose alongwith computer purchase and 9 loans were sanctioned for only computer purchase. 2. This column chart shows that majority loans were sanctioned for only computer purchase and fewer loans were sanctioned for other purpose as well.
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Conclusion
According to the research and analysis done on this project i could conclude by saying that this project is a great success. HCL has done excellent targeting. There is high demand of ME brand HCL computers in this segment. Tie-up with SBI has helped customers in easy financing. SBI is a trusted name and people easily go for loan from here. It is equally beneficial for both SBI and HCL Infosystems Ltd as they both are making high profits from this scheme. Through this project I could conclude that since there is high demand for this scheme HCL has a lot of scope to increase its market share and sales if more awareness and promotion strategies are adopted. It can also increase its sales by slight changes in its schemes in frequent intervals. On the loan approval and disbursement part it can be seen that it is very Profitable for SBI as they are getting quite a high interest as compared to other loans and there is almost no risk of recovery of the loan. The EMIs are being deducted from the defense salary package accounts which cannot be defaulted as it is under the Central Government. Therefore according to me since total value is increasing hence this tie-up should continue with continuous improvement in the scheme to attract more sales.
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Recommendations
On sales part
HCL can increase the customer base within the same segment through more promotion and awareness campaigns. The scheme should be continuously revised and new changes should be brought to attract more customers. After sales service should be further improved. Some of the stock can be kept for display so that customers can get a feel of the product. Since low salary package defense personnels were the major customers who had very little idea of the usage of computers hence a small initiative can be taken from the company to provide computer education to these defense people so that they can use the product in a better manner. This will result in lesser issues and complains from the customers. Attractive gifts should be offered on festive seasons.
The time taken to disburse the loan should be further reduced. Once the loan is approved it should not take time to disburse the loan. The repayment period can be reduced from 3 years to 2 years. It can help in faster recovery of loan. More awareness about this scheme among the employees of SBI.
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Bibliography
Books
Financial Modeling-By Simon Beninga-3rd Edition for loan amortization Principles and Practices of Banking-IIBF Imprint: Macmillan Publishers India, Copyright: 2008 for loan management. Marketing Management By Philip Kotler,Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha-13th edition for principles of marketing The Management and Control of Quality-By James.R.Evans and William.M. Lindsay for Total Quality Management
Websites
www.hcl.in www.hclinfosystems.in www.hclchannel.in www.sbi.in www.theloanbazaar.com www.wikepedia.org
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