Press Release

Leading international trade fair open from 16 to 21 September 2012 in Munich

01 The future of baking at iba 2012

Good starting point all the prominent companies have confirmed theyll be attending Good timing iba visitors can experience the start of Oktoberfest Great atmosphere during the trade fair, our original Oktoberfest tent will welcome guests from across the globe

iba 2012 Internationale Fachmesse Weltmarkt des Backens 16 21.09.2012 Neue Messe Mnchen
International Trade Fair World Market for Baking Saln Internacional Mercado Mundial de la Panificacin Salon International March Mondial de la Boulangerie-Ptisserie Salone Internazionale Mercato Mondiale della Panificazione www.iba.de

Munich, 15/02/2011 Munich is looking forward to 2012, as that is the year when iba will transform the cosmopolitan city with a heart" into one with a passion for the baking sector. The preparations for this leading international trade fair for bakers and pastry chefs are already in full swing. The demand for places in the twelve Munich trade fair halls is high. Many exhibitors are already playing it safe: all the prominent companies from the global baking scene have already registered. They will be showcasing their newest developments, ranging from foods for out-and-about, to production technology, raw ingredients, process optimisation and sales. These innovations will set the standards for the entire sector over the next three years. The above average registration rate has given us a real boost. We are very optimistic that we will achieve our ambitious targets for iba 2012. After all, it is only at iba that the entire sector will be demonstrating their potential, comments Dieter Dohr, Head of the trade fair organisers GHM Gesellschaft fr Handwerksmessen mbH. The number one trade fair for investment goods will be taking place in Munich from 16 to 21 September 2012. The dates of the upcoming event are particularly attractive as they allow every trade fair visitor the opportunity to combine attendance with a trip to Oktoberfest. The worlds largest public festival begins on 22 September 2012, one day after the trade fair finishes. However iba will also be offering all exhibitors and visitors a taste of Oktoberfest across the six days of the trade fair: in our original Munich Oktoberfest tent, everyone will be able to enjoy a Ma of beer and some chicken whilst listening to some Bavarian brass music. The tent is also the perfect place for discussions with colleagues and customers.

GHM Gesellschaft fr Handwerksmessen mbH Press- and publicity Willy-Brandt-Allee 1 81829 Munich, Germany Telephone +49 (089) 9 49 55 160 Fax +49 (089) 9 49 55 - 169

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presse@ghm.de www.ghm.de

Further information and registration forms for iba 2012 are available via telephone on +49 (89) 949 55-153, via fax on +49 (89) 949 55159 or via email at iba@ghm.de.

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Press information 01

About iba iba takes place every three years in Munich. The varied range offered by the trade fair can be divided into five areas: raw ingredients, production technology, sales, process optimisation and food for out-and-about. Within these areas, a varied range of products are presented, including ingredients such as baking agents or part-baked/convenience products, small and large machines such as ovens, and even complete interior designs for bakeries, cafs or patisseries. The world market for baking encompasses all products and technologies that are relevant to the day-to-day work of bakers and pastry chefs. The last iba in 2009 was attended by over 79,500 industry professionals from 157 countries. A total of 1,059 companies from 55 countries presented their products. Press contact Dr Patrik Hof, Head of Press and Publicity Telephone: +49 (089) 9 49 55-160 Fax: +49 (089) 9 49 55-169 hof@ghm.de www.iba.de Publication free of charge Reference copy requested Note to editors: All press texts and photos for iba 2009 are available for download on the internet at www.iba.de Press service Press releases / Photo archives & logos User name: presse / Password: inforum

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