Professional Documents
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The Legend
nitb.com
Looking back
100 years ago Titanic was built in Belfast the worlds greatest ocean liner. This little booklet tells the big story of Belfasts Titanic, and its full of fascinating facts. And thats not all. Its also an invitation to discover a totally new and modern Titanic experience. It will show you why Belfast is ready to take world centre stage in 2012 and beyond. Best of all, its the perfect time for everyone in Northern Ireland to pull together. Belfast may have built Titanic but together we make Northern Ireland a truly special destination. So, take a stroll with us, back to Titanic time. Meet the people, visit the place, feel the passion. Sense the extraordinary ambition, the unrivalled skill and the ingenuity of the ships design and construction. Experience the spirit of the generation, the tragedy that unfolded and the great discovery of the wreck. Its a remarkable story. And an amazing opportunity for Northern Ireland tourism.
Sources: NITB Marketing & Comms. Plan 2010-12, Titanic Guide, Belfast Publication, Titanic, Birth of a Legend Publication, various websites. Disclaimer: While every effort has been made to ensure the Titanic story told here is factually correct, our aim is to capture the passion of the people and the sense of spirit in Belfast at the time.
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Contents
The City that Built Titanic/04 Meet the Worlds Greatest Shipbuilders/06 Engineering Ingenuity/07 Working on the Big One/09 The Opulence Onboard/11 Belfast says Goodbye/12 The Maiden Voyage/14 Sunday 14th April 1912, 11.40pm/16 Discovery 1985/17 100 Years On/18
HOYFM.HW.H1502 View aft along port hull from side of graving dock showing Olympics arrangement of timber shoring, lifeboats and funnels, April 1911 National Museums Northern Ireland Collection Harland & Wolff, Ulster Folk & Transport Museum
The Legend
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The Legend
Thomas Andrews Chief Designer and Managing Director, Harland & Wolff
HOYFM.HW.H584 Engine works drawing office interior, 1899 National Museums Northern Ireland Collection Harland & Wolff, Ulster Folk & Transport Museum
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Engineering Ingenuity
Thomas Andrews had one aim - albeit an almighty one:
To build the biggest, most luxurious, most technologically advanced ship in the world. No mean feat in 1909. He set to work in Harland and Wolffs magnificent Drawing Offices at Belfasts Queens Island. And emerged with: A ship almost 900ft long - the length of 3 football pitches. 175ft high 5 feet higher than Nelsons Column in London, and 46,328 tonnes in weight 40,000 cars. With 16 watertight compartments, 4 enormous funnels - each wide enough to drive a Belfast bus through it! 29 boilers, 5 miles of deck and a 22 tonne bronze propeller. This would be the ship to outdo all other ships.
The Legend
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HOYFM.HW.H1512 Olympic port propeller and centre propeller with posed workers and caisson from dock floor, April 1911 National Museums Northern Ireland Collection Harland & Wolff, Ulster Folk & Transport Museum
The Legend
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The Legend
HOYFM.WAG.3200 The Olympic in the era graving dock, Belfast National Museums Northern Ireland Collection Harland & Wolff, Ulster Folk & Transport Museum
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Next stop Cherbourg the waters were too shallow for Titanic to dock so SS Nomadic tender vessel transported the 1st and 2nd class passengers out to Titanic while SS Traffic carried the 3rd class passengers. A quick stop was made at Queenstown, Cork, now known as Cobh. Then it was onward toward New York. The Atlantic Crossing had begun. 913 crew and 1,316 passengers were aboard the maiden voyage. 325 First Class passengers. 285 Second Class. And 706 Third Class.* Captain Edward Smith boasted: Not even God himself could sink her.
*Figures sourced from www.historyonthenet.com
The Legend
Courtney #6 Titanic: letting-go the last rope at Southampton, 10th April 1912 National Museums Northern Ireland Collection Harland & Wolff, Ulster Folk & Transport Museum
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Imagine the flurry of excitement, boarding passes and farewells on 10th April 1912. The day over 2,000 people set sail upon Titanic
The Legend
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During her short life, Titanic captured the hearts and pride of Belfast city
The Legend
Belfast is a renaissance city, every bit as exciting and dynamic as it was when Titanic was built
City Hall, Belfast
nitb.com
Contents
Titanic Opportunity for Tourism /03 Be Part of Something Big /04 Key Messages /05 Titanic Imagery /06 Fascinating Facts /07
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Be visitor inspired
Youve heard us say it before.
This is an amazing time for Northern Ireland. Lets make the most of it and then some! Engage with your visitors. Ensure they have a memorable experience. Remember, if you love what youre doing, your visitors will love it too! www.nitb.com/visitorinspired
Be innovative
Put on your thinking cap and do something distinctive.
It could be a new menu, golf package, themed weekendwhatever. This is the perfect time to stretch your imagination! But youre not alone- tap into industry platforms organised by NITB and learn from the experts. www.nitb.com/thenextlevel
Be prepared
We want everything to go as smoothly as possible.
Ensure you are offering the best you can - check out our new accommodation and visitor attraction quality grading schemes and secure the stars your business deserves! www.nitb.com
Be competitive
Reach for that next level of excellence.
If you stand still, youll be standing alone! Sign up to a WorldHost training programme to help you deliver customer service that will have people talking and coming back for more! www.worldhostni.com
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Key Messages
Now that you know more about the remarkable Titanic story, its time to put it to use. Be ready to talk up Belfast and all thats on offer. Here are some key messages to help you along.
Only Belfast can offer the visitor a truly unique, authentic and memorable Titanic experience. Belfast: Birthplace of Titanic Designed, engineered and built in Belfast, by the people of Belfast. Titanic: Built in Belfast Belfast: a place where imagination, innovation and ingenuity knew no bounds. Today Belfast is a thriving, vibrant, creative city yet has retained the marks of a unique history. Titanic Belfast is a world class visitor attraction located where Titanic and her sister ships were built. Titanic Belfast is an inspirational symbol of modern Belfast.
Titanic Imagery
They say a picture speaks a thousand words. In this case, its even more. From the original black and white images of Titanic herself to modern day Belfast, images can be used to inspire and draw visitors to our city.
Original photos dramatise the sheer scale of the ship and a glimpse of time gone by. Use them to tell the story of the worlds greatest ocean liner. Modern photography reflects our vibrant, dynamic city. Images of places and people bring our attractions to life. Imagery sources
National Museums Northern Ireland Picture Library: Michelle Ashmore +44(0)28 9039 5109 Northern Ireland Tourist Board Image Library: http://medialibrary.nitb.net +44(0)28 9044 1509 Belfast Visitor Convention Bureau Image Library: www.flickr.com/gotobelfastcom
Queens Road with shipyard men leaving work, Titanic in background, May 1911
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Fascinating Facts
Here are some interesting facts to put you in a Titanic frame of mind.
Titanic was 5 times bigger than any other ship in the world at the time 3 million rivets were fitted by hand Shipyard workers who turned up late for their shift would be locked out and a days pay lost Titanics 2 anchors weighed almost 16 tonnes each Titanics 4th funnel was purely for good looks The launch of Titanic took 62 seconds 48 lifeboats were needed to hold all the passengers. Titanic set sail with 20. Only 16 were required by law Titanic was built to withstand 4 underwater side compartments being destroyed. 5 were struck that night An original ticket for the Titanic launch was recently auctioned for 34,000 SS Nomadic, Titanics original tender ship, was built in Belfast and is often referred to as Titanics little sister Thompson Dry Dock - 900 feet long - was specially built to accommodate Titanic and her sister ships Belfast City Hall is similar in style and grandeur to the interior of Titanic. William Pirrie called it the Titanic Stone The construction of the new Titanic Belfast visitor attraction involved Irelands largest concrete pour involving 700 concrete lorry deliveries Titanic Quarter - a 7 billion scheme - is the largest development of its kind in Europe The escalator in Titanic Belfast is the longest suspended escalator in Ireland - over 25 metres long, it has 124 steps The exterior of the Titanic Belfast building is covered in anodized aluminium shards - there are 3,000 in total Titanic Quarter is redefining Belfasts skyline and urban experience
nitb.com
Looking forward
100 years after Titanic was built the same sense of anticipation and awe is building. This little booklet tells the big story of Belfasts Titanic, and its full of fascinating facts. And thats not all. Its also an invitation to discover a totally new and modern Titanic experience. It will show you why Belfast is ready to take world centre stage in 2012 and beyond. Best of all, its the perfect time for everyone in Northern Ireland to pull together. Belfast may have built Titanic but together we make Northern Ireland a truly special destination. Along with the launch of the iconic Titanic Belfast visitor attraction in 2012 and line up of world-class events over the next few years, there are more reasons than ever to visit Northern Ireland. Its time to be inspired and encourage your visitors to uncover our stories and experience our awakenings.
Sources: NITB Marketing & Comms. Plan 2010-12, Titanic Guide, Belfast Publication, Titanic, Birth of a Legend Publication, various websites. Disclaimer: While every effort has been made to ensure the Titanic story told here is factually correct, our aim is to capture the passion of the people and the sense of spirit in Belfast at the time.
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Contents
The Legend Lives On / 05 Belfast: Birthplace of Titanic / 07 Titanics Legacy - Today / 08 ni 2012: our time, our place / 10 ni 2012 toolkit / 11 Titanic Belfast - A New Icon for a New Belfast /12 The Titanic Belfast Experience Exhibition / 13 Titanic and Maritime Visitor Attractions / 14 Titanic Tours / 16 This is Titanic Belfast / 18 Belfast City Map /20
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Titanic is a global phenomenon and has captured the hearts and minds of people everywhere
Only Belfast can offer a truly authentic experience: an experience rooted in its people and in the place that created Titanic
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Set foot on the very site where she was built and launched
Peer into the vast dock where she was fitted out. Her last footprint on land
SS Nomadic
Step aboard Titanics little sister. Once she carried the rich and famous to and from Titanic
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Belfast a city confidently moving forward- commemorating and celebrating a cultural icon
This is an amazing time for Northern Ireland tourism! For more information contact our ni2012/13 Team: ni2012@nitb.com
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ni 2012 toolkit
To carry on our message throughout 2012 we have created some design guidelines.
Remember, these are only guidelines. We want you to have a look and see how you can use some of the ideas for yourself. But most of all we want you to have fun and join us during this amazing opportunity. To download our complete ni 2012 toolkit visit: nitb.com/ni2012
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Boomtown Belfast
Step into Belfast in the 1900s - a thriving industrial city. Experience the spirit of the era. Gallery two:
Lifesize reconstructions of the first, second and third class cabins. Gallery five:
Gallery eight:
Noisy, dirty, exciting. See the steel frame of the ship, the riveters at work. Sense the scale. Witness the drama. Gallery three:
All aboard! Embark from Southampton, see the amazing photographs taken on board. Meet the passengers. Read letters, logs and telegrams. Gallery six:
A highly visual, interactive experience to reveal the stories, media reports and myths. Dig deeper into the movies, legends and fantasies. Fact or fiction? You be the judge. Gallery nine:
Titanic Beneath
The Launch
The Sinking
31st May 1911, Titanic majestically sweeps into the sea from Slipway 3, feel the buzz, see the remarkable sight of Titanic from this gallery. Gallery four:
Visuals mixed with sound, light and atmosphere will immerse the visitor in a subtle and moving experience of the sinking of Titanic. Gallery seven:
Engaging, interactive, fascinating. See exclusive film footage of Professor Ballards exceptional 1985 expedition to Titanics wreck now lying two and half miles below the seabed. For more information on Titanic Belfast visit: www.titanicbelfast.com
The Fit-Out
The Aftermath
Witness details of the enquiry through stirring recordings, re-enactments and poignant exhibits.
Belfasts first permanent floating visitor attraction and caf houses an interactive exhibition on Belfasts maritime and industrial history. Susan McStay +44 (0) 28 9023 2555 www.laganlegacy.com
Home of the Titanic Memorial Garden. Guided tours of the exquisite City Hall are available throughout the year. Diane Leeman +44 (0) 28 9027 0456 www.belfastcity.gov.uk
The former H&W Headquarters is visible from Queens Road. The Drawing Offices are only accessible through the following guided tours: Titanic Walking Tours Colin Cobb +44 (0) 7546 489875 www.titanicwalk.com Titanic Tours Belfast Susie Millar +44 (0) 28 9065 9971 / 7852 716655 www.titanictours-belfast.co.uk
The Titanic exhibition has over 500 original artefacts on display including objects recovered from Titanics wreck. The Trail-The Peoples Story-reveals what it was like to live during the time Titanic was built. Patrick McLain +44 (0) 28 9042 8428 www.nmni.com/uftm
S.S. Nomadic
Visitors can learn about Belfasts shipbuilding legacy in the caf and visitor centre. Guided and self guided tours of the pump-house and dock are available throughout the year. Colin Cobb +44 (0) 28 9073 7813 / 7546 489875 www.titanicsdock.com
SS Nomadic, the last remaining White Star Line vessel, is being restored and will house community artefacts and an exhibition on the history of Belfast and Northern Ireland. Opens winter 2012. Belfast Welcome Centre +44 (0) 28 9024 6609 www.gotobelfast.com
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Titanic Tours
Want to dig even deeper? Thats no problem either! Titanic Walking Tour
Guided walking tour of Titanic Quarter, which includes a visit to the historic Harland & Wolff Drawing Offices, the slipways and Titanics Dock & Pump-House. www.titanicwalk.com
Taxi Tours
There is a choice of Belfast taxi tours which include the Peace Wall, Belfast murals, Queens University and the historic shipyards. www.gotobelfast.com/tours
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Ulster people are the friendliest and most courteous folk I have encountered on my many travels all over the world
Le Guide du Routard (2012)
Belfast named one of its Best of the World Must-See Places for 2012, describing the city as a capital that is redefining itself in the eyes of the world.
National Geographic Traveler (2011)
Stay on the M3 motorway for the Ulster Folk & Transport Museum