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confused here. Yes the kids are influencing their parents decisions, but not in the case of products they have no knowledge about and definitely not because they have seen some sort of ad and have liked the magic. This is not a chocolate that mama will buy him cause there some genie coming out of it in the ads. In the categories like cell phones, laptops and all such fast changing gadgets, kids around the age of 12-13 years have much higher knowledge and are more up-to-date as compared to their parents. Here for sure they do influence their decision, but this influence is due to better knowledge and not due to some odd ad. Posted by misha at 5:03 PM 0 comments
Washroom marketing
As the name suggests, its advertising in the washroom, literally. Something like putting the advertisement and pamphlet about a product in the loo. This is a place our eyes can never miss, 9 out of 10 times its gender specific, and when you are in the loo, you might as well read it. Most of us have taken newspapers to the loo, which infact is filled with ads. There have been questions about the privacy issues in the washroom, but I cant figure out how privacy comes into picture here. There is no camera there in the washroom, unless and until the advertisement is hiding a cam under it. I dont think just placing something for you to read there doesnt lead to invasion of privacy. Moreover its a sure shot method of reaching the customer. He/she will read it without any disturbance. And ya for everyones information there are companies too for washroom marketing like Positive Media of UK, IN YOUR FACE media corp. and many other.The marketing communication world is getting weirder by the day
Mission The central goal(s) of an organisation. Place The way in which a product or service is distributed, or where it is located (eg, are searches delivered to people's mailboxes, or do users have to fetch them). Positioning Deciding where your product fits in, and how it should be perceived, in relation to its competitors. ProcessThe process by which the client obtains the product (eg what they have to do to register as a borrower, or order a search). Product In marketing jargon, means both products and services (so that an SDI service, or journal circulation, are 'products'). Product differentiation What makes your product different from those of your competitors (eg you supply better quality, or more timely, searches). Target market A group of people for whom you create and maintain a specific marketing mix (eg the product will be tailored to their needs, priced in a way that group finds attractive)