Sheryl Hawk

Vice President of Sales at Nextag Palo Alto, CA

Dynamic leader with exceptional sales and marketing skills to build new business, develop a high performance sales force, and create product solutions to drive revenue generation for diverse enterprises. Accomplished sales executive with 15+ years of experience developing and executing forward-thinking sales and marketing strategies that have consistently increased brand recognition, sales revenue, and profitability. Demonstrated expertise to cultivate B2B relationships within the emerging technologies and e-commerce industries while leading both online and direct marketing initiatives to penetrate new markets. Highly customer-centric with excellent relationship building skills as evidenced by consistently achieving new business development objectives for companies that range from VC-backed start-ups and fastgrowth companies to multibillion-dollar global corporations. Skilled in conceptualizing innovative ideas, developing a network of strategic partners, and optimizing different marketing mediums to connect with new markets. # New Market Development # Strategic Market Planning # Sales Cycle Management # Product Marketing # Sales Force Development # Key Account Expansion # Start-Up Operations # Sales Forecasting # Contract Negotiations # Budget Development # P&L Management # Team Leadership

Work Experience

Vice President of Sales

Nextag - San Mateo, CA 2005 to Present
San Mateo, CA 2005 - Present Nextag is a multi-category price comparison website with more than 30 million users across the world. Vice President of Sales Drive the overall revenue growth strategy for the Product Shopping vertical, overseeing sales, strategic account management, merchant marketing, syndication and account support for the U.S. and Canada. Recruit, train, develop, and supervise five teams (30+ people) to support deployment of Nextag products and services, propose and negotiate solutions to secure new sales, develop and manage client relationships for key accounts, and up-sell accounts to increase overall market share. Grew revenue from merchants by 300% by increasing the merchant base from 3k to 15k, including new profitable partnerships with 9 of the top 10 Internet retailers and increasing CPC's (cost per click) by 100%.

 Increased site conversion while growing the product catalog from 3 million to 80 millions products; dramatically increased Nextag's share in the comparison shopping space. Converted 95% of all customers from paper contracts to Nextag's online agreement and renegotiated remaining agreements to include the ability to update pricing via online notice. Increased up-sell revenue from optional programs by 1,000% with improved marketing materials from email marketing, Merchant Help Center, webinars, video tutorials and benefit-focused sales presentations. Developed high-level requirements to launch Nextag's ROI Optimizer; collaborated with engineering to expand the functionality to include importing the data for merchants unable to install the pixel.

Vice President / Consultant

UpLevel Strategies - Los Gatos, CA 2004 to 2004
Los Gatos, CA 2004 Business and marketing coaching company helping small businesses and entrepreneurs increase revenue. Vice President / Consultant Spearheaded the company's transition from a 1-to-1 business and marketing coaching company to a 1-to-many business and marketing coaching company. Developed a comprehensive sales and marketing plan that included curriculum development, trade show planning, budgeting, sales pipeline and trademark applications. (Continued) (650) 504-2830 | sahawk@comcast.net Professional Experience Continued Created a budget, sales pipeline, revenue model, and instructional products to sell as part of the curriculum, implementing a clearly defined plan to meet aggressive growth targets. Planned and executed trade shows, including speaking engagements to maximize the company's brand visibility and build a platform to bring in new clients.

Vice President of Business Development / Co-Founder

Kurant Corporation - San Francisco, CA 1997 to 2003
San Francisco, CA 1997 - 2003 Provides e-commerce SaaS to Fortune 1000's, financial institutions, and SMB-focused service providers -Kurant's product StoreSense is now eBay ProStores. Vice President of Business Development / Co-Founder Led the start-up and growth of an e-commerce software as a service (SaaS), managing all sales, business development, training and tech support functions. Orchestrated product management efforts, collaborating with the CTO and VP of Engineering to prioritize and determine the feature set and requirements for each new release and serve as "voice of the customer" to guide development efforts. Selected as 1 of 20 women entrepreneurs (out of hundreds) to present to a large audience of investors at Springboard 2000; the event led to Kurant's Series B and C rounds of funding as well as meetings with additional investors looking to enter the e-commerce SaaS space. Established and maintained an alliance with Intuit that allowed their telesales team to sell StoreSense to merchants who purchased their POS software or expressed interest in an e-commerce product. Developed a partnership with Cobalt computers (acquired by Sun Micro) to sell a versions of their Rack servers with StoreSense pre-installed; the sales team also sold this solution to service providers. Negotiated customer agreements worth more than $4.0 million in potential revenue and negotiated a $750,000 lease contract for the company's building.

 Launched an innovative new product, StoreSense, that won more awards for excellence than any other in its class and was consistently rated in the top 5 commerce products for small businesses. Additional Career Experience: Served as a Vice President at Bertelsmann Industry Services from 1995 to 1997. Managed multi-location operations, including P&L accountability, for the HealthCare market group and the Electronic Publishing business unit of a matrix-based organization. Achieved a 100% revenue increase for both groups in FY1995/1996 and FY1996-1997 by motivating teams to identify key profitability factors and focus on them during client contacts and negotiations.

Education

Bachelor of Science in Business Administration California State University - Fresno, CA