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Technology and Design (history timeline) Part 1

Have you ever wondered what attracted you in a new iPad, new smartphone, or any other modern gadget? Was it its fascinating technology or its simplicity of design? Design has become an essential communication tool and its hard to imaging new technology without it. I wanted to look at the history timeline to define correlation between technology and design and their impact on each other. I used art history timeline to compare evolution of both areas. 1750-1850 The Industrial Revolution and Romanticism. The first prominent interaction between technology and design (art at that time) began with the Industrial Revolution. Needless to say, the Industrial Revolution was the starting point in modern technology development and has changed the social, economic and cultural conditions of the times. Design existed mostly in the form of art at that time and was in transition from Baroque movement (1600-1750) to Neoclassicism (1750-1850) and later - Romanticism (1780-1850). While Neoclassicism was inspired from the classical art and culture of Ancient Greece and Rome, Romanticism was already a reaction to the Industrial Revolution with its population growth, and urban sprawl. Romanticism portrayed the achievements of heroic individualists and artists, whose pioneering examples would elevate society. Highlights of the period: 1765 Steam Engine. 1783 First Hot air balloon. 1796 Lithographic printing process. 1816 First photographic negative. 1835 First photograph. 1843 Typewriter invented. 1847 Rotary printing press.

1850-1900 The Second Industrial Revolution and Realism. The second part of the Industrial Revolution is also known as electromechanical age. The technological and economic progress lead to the development of steam-powered ships, railways, electrical power generation, and many more. Visual art of the period was about truth and accuracy and was called Realism. Many paintings depicted people at work, emphasizing the changes brought by the Industrial Revolution. The advances in photography, made through 19th century, took popularity of Realism to the next level, creating a desire for people to reflect everyday reality. Art during the second half of the 19th century was called Impressionism and emphasized an accurate depiction of light that could have been influenced by discoveries of photography. Highlights of the period: 1867 Dynamite. 1876 Telephone. 1879 Electric light bulb. 1892 Diesel engine. 1894 Radio waves. 1880-1914 Art Nouveau. By the end of the 19th century machine-made art production was increasing. The first device that could easily and quickly set complete lines of type for use in printing presses the Linotype machine (1886) revolutionized the art of printing. This invention increased demand in typography and resulted in design of Akzidenz Grotesk (1898) the first sans serif typeface to be widely used. The same 1898 was a year of the first commercial motion picture. Soon followed by many others, initiating a new, separate form of visual art Motion pictures. This period was critical in the history of design as it branched out from the art, making its way into all types of commercial design. The movement called Art Nouveau initiated graphic and advertising design and by 1909 magazines had become major ad channels. Art continued evolving from one movement to another from Post-Impressionism, Expressionism to Cubism and others. Highlights of the period: 1886 Linotype (typesetting) machine. 1892 Alternating current generator. 1900 First mass-marketed camera - the Brownie. 1903 Powered airplane. 1907 Color photography and helicopter. 1908 First mass-production of the Ford Model T automobile. 1910-1930 Art Deco.

The growth of the professional graphic design industry has grown in parallel with the rise of consumerism. While technology continued improving and monetizing its inventions, design was evolving into communication tool. Art Deco was an ornamental design style based on geometric shapes inspired by technologies such as aviation, radio, electric lighting, and others. Its linear symmetry was a distinct step towards simplicity from the flowing asymmetrical organic curves of its predecessor style Art Nouveau. Art Deco design was suitable to be read from a speeding car. In 1919 the first model of the modern art school was founded in Germany the Bauhaus. It had a profound influence in art, architecture, typography and all forms of design, eventually providing the framework for modern design. Highlights of the period: 1919 First air service and first electric typewriter. 1920s Regular wireless broadcasts for entertainment. 1923 Television Electronic and first sound film. In the Part2 of Technology and Design History we will further discuss evolution of technology and design and their correlation.

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