IN-Sen Market Research Insight For IN CoC (Aug. 2012)

Market Research lnslght
INDIANA STATEWIDE SURVEY

600 LIKELY VOTERS
AUGUST 6-9, 2012
FOR
INDIANA CHAMBER OF COMMERCE

Prepared by:
Verne R. Kennedy, Ph.D.
Market Research nsight
August 2012
Introduction & MethodoIogy
This report represents the results of a scientific telephone survey of public opinion among 600 ndiana
likely voters conducted August 6-9, 2012. Dr. Verne Kennedy, Senior Analyst for Market Research
nsight, served as Project Director, developed the research instrument, analyzed results, and prepared the
following analysis report.
The sample population was scientifically selected to meet rigid criteria of random selection and
geographical allocation. Survey results for the sample of 600 ndiana likely voters provides a sampling
error factor of plus or minus 4.0% at the .95 level of confidence.
Market Research nsight follows established and accepted procedures for sample selection, survey
design, and analysis. All survey research, however, is subject to a margin of statistical error.
C:\Users\Jim\AppData\Local\Temp\ndiana Statewide Voter Survey EXEC SUM Aug 2012.doc LLU 8/15/2012 8/15/2012
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Internet: www.mri-research.com E-maiI: service@mri-research.com
Executive Summary
This ndiana statewide survey of 600 likely voters conducted by telephone August 6-9, 2012 provides a
sample an error of 4.0% at a .95 level of confidence. Dr. Verne Kennedy served as Project Director for the
ndiana Chamber Statewide Survey.
Indiana EIection for U. S. Senate
The survey examined voter awareness and opinion of the major candidates for U.S. Senate. n addition, a
ballot question measured current support for candidates.
Senate Awareness and Opinion
The survey examined awareness and opinion for the two leading candidates for U. S. Senate, Democrat
Joe Donnelly and Republican Richard Mourdock. The following question was used to determine candidate
awareness and opinion information. As read a list of names, please tell whether or not you are familiar
with each name. f you have never heard the name just say so. The first name is Joe Donnelly. (F
RECOGNZE, ASK.) Do you have a favorable or unfavorable opinion of him? An identical question was
employed for Richard Mourdock.
JOE DONNELLY NAME RECOGNITION
No Recognition 32%
Favorable Recognition 26
Neutral Recognition 29
Unfavorable Recognition 14
Total Awareness 68%
Hard Opinion Recognition 40
Ratio Favorable/Unfavorable 1.9:1
Page 3
RICHARD MOURDOCK NAME RECOGNITION
No Recognition 14%
Total Awareness 86%
The following graphs summarize name recognition results. The first graph provides total recognition and
the second graph looks at favorable and unfavorable opinion. The third graph shows the favorable to
unfavorable opinion ratio.
CANDIDATE NAME RECOGNITION
68%
86%
0% 20% 40% 60% 80% 100%
Richard Mourdock
Joe Donnelly
Total Awareness
Page 4
OPINION OF CANDIDATES
27%
26%
26%
14%
0% 10% 20% 30%
Richard Mourdock
Joe Donnelly
Favorable Unfavorable
CANDIDATE OPINION RATIOS
1.0:1
1.9:1
0.0 1.0 2.0 3.0
Joe Donnelly
Richard Mourdock
Ratio
Page 5
Richard Mourdock has higher recognition of 86% compared to 68% for Joe Donnelly. Mourdock also has
higher hard opinion recognition, the total of voters saying they have a favorable or unfavorable opinion of
the candidate. Mourdock received 53% and Donnelly 40% hard opinion recognition. MR calculates a
ratio of favorable to unfavorable opinion which depicts how many favorable voters a candidate has
compared to each unfavorable respondent. n MR's experience, candidates with a positive opinion ratio
that indicates no significant unfavorable opinion have a ratio of 2.5:1 or higher. As indicated above, both
Donnelly and Mourdock fall below that ratio.
An analysis of candidate awareness and opinion provided several conclusions.
n the state's largest media area, ndianapolis, total recognition was Donnelly 76% and Mourdock
89%. Donnelly had 29% favorable and 16% unfavorable opinion compared to Mourdock with
24% favorable and 32% unfavorable.
The 38% of voters identifying themselves more as Democrats had 69% awareness of Donnelly
and responded 46% favorable and 2% unfavorable. The 46% of voters identifying themselves
more as Republicans had 94% total recognition for Mourdock which included 51% favorable and
9% unfavorable The 16% of voters saying they were completely ndependent had 70%
awareness of Mourdock which included 11% favorable and 24% unfavorable. ndependents
were 58% aware of Donnelly and responded 14% favorable and 4% unfavorable.
The 61% percent of voters 45 years and older had 91% Mourdock recognition with 27%
favorable and 29% unfavorable. Those under 45 years of age had 77% Mourdock recognition
with 28% favorable and 19% unfavorable. Donnelly had less difference in responses among
major age groups. Voters 45 years and older were 68% aware of Donnelly with 26% favorable
and 13% unfavorable opinion. Those younger are also 68% aware and responded 25%
favorable and 17% unfavorable.
Differences also occurred based upon voter gender. Men had 71% awareness of Donnelly with
27% favorable and 19% unfavorable opinions. Women were 66% aware with 24% favorable and
10% unfavorable for Donnelly. Mourdock was known by 84% of men including 34% favorable
and 24% unfavorable. Women had 88% recognition of Mourdock and responded 21% favorable
and 27% unfavorable.
Page 6
EIection for U. S. Senate
A ballot question included in the survey read: "n an election for U. S. Senate held today, which candidate
would you favor (ROTATE ORDER) Richard Mourdock the Republican, Joe Donnelly the Democrat or
Andrew Horning the Libertarian? (F UNDECDED, ASK.) Even though you are uncertain about your
vote, which candidate would it be if you just had to say (ROTATE ORDER) Richard Mourdock, Joe
Donnelly or Andrew Horning?
TRIAL HEAT U.S. SENATE
Lean Richard Mourdock (R) 2%
Vote Richard Mourdock (R) 39
Lean Joe Donnelly (D) 1
Vote Joe Donnelly (D) 38
Lean Andrew Horning (L) 0
Vote Andrew Horning (L) 3
Uncertain/Undecided 17%
Total Richard Mourdock (R) 41%
Total Joe Donnelly (D) 39
Total Andrew Horning (L) 3
Page 7
As indicated by other recent ndiana surveys, the race for U. S. Senate remains close with 41% Richard
Mourdock, 39% Joe Donnelly, and 3% for Libertarian Andrew Horning. MR completed an analysis of U. S.
Senate trial heat results.
ndiana's largest media district, ndianapolis, favored Mourdock 40%, Donnelly 38%, Horning
3%, and 19% for undecided.
The 26% of voters having a favorable opinion of Donnelly responded Donnelly 79%, Mourdock
15%, Horning 1% and 6% undecided. The 29% of voters having neutral recognition for
Donnelly, not holding a favorable or unfavorable opinion, replied Mourdock 43%, Donnelly 28%,
Horning 4% and 24% undecided. The 14% of voters unfavorable to Donnelly favored Mourdock
88%.
The 27% of voters favorable to Mourdock replied Mourdock 93%, Donnelly 5%, Horning 0%,
and 2% undecided. Mourdock neutral opinion voters responded Mourdock 39%, Donnelly 31%,
Horning 3% and 27% undecided. The 26% of voters unfavorable to Mourdock favored Donnelly
83%.
n the ballot question, Democrats favored Donnelly 83% and Republicans favored Mourdock
80%. Democrats and Republicans were virtually equal in responding undecided, 11% and
12%. ndependent voters favored Mourdock 21%, Donnelly 25%, Horning 14%, while 41%
were undecided.
Voters under 45 years of age responded Mourdock 42%, Donnelly 34%, Horning 7% and 16%
undecided. Voters over 45 years of age replied Mourdock 41%, Donnelly 40%, Horning 1%
and 18% undecided.
Men favored Mourdock 46%, Donnelly 37%, Horning 4%, and 13% were undecided. Women
chose Donnelly 41%, Mourdock 36%, Horning 3%, and 20% were undecided.
Page 8
The 16% of ndiana voters saying they were completely ndependent will likely determine the outcome of
the election for U. S. Senate. As typical, both Democrats and Republicans are relatively polarized favoring
the candidate of their party. Although Donnelly holds a 4% current advantage among ndependents, 41%
are still undecided. Among voters 45 years of age and older the Senate race is a virtual tie with 18%
undecided. However, among the younger voters who make up a smaller percent of those likely to cast
ballots in ndiana, Mourdock has an 8% advantage with 16% undecided. t is clear that men favor
Mourdock and women favor Donnelly. Such gender gaps based upon political party are typical in
American politics. As indicated, men were 13% and women 20% undecided which give Donnelly an
advantage. f the Obama campaign is successful in achieving a high young voter turnout again, that could
help Mourdock. Although ndependent voters give Donnelly a slight advantage, the same ndependent
voters favor the Republican in the Governor's race by a margin of greater than two-to-one.
Based on current survey results, Mourdock has the advantage in the election for U.S. Senate because
more of the undecided voters identify themselves as Republicans than Democrats, and undecided voters
favor the Republican for Governor 33% to 6%. As the election nears, there is good probability that
Republicans now undecided as well a few currently favoring Donnelly will favor Mourdock, Mourdock
should also do better with ndependents who vote more Republican for Governor.
Page 9
Indiana EIection for Governor
The survey examined voter awareness and opinion of the major candidates for Governor. n addition, a
ballot question measured current support for candidates.
Governor Awareness and Opinion
Although the ndiana election for U. S. Senate based upon these survey results does not give either the
Republican or Democrat a clear advantage, the election for Governor is less uncertain. The following
tables provide name recognition and opinion results for Republican Mike Pence and Democrat John
Gregg.
JOHN GREGG NAME RECOGNITION
No Recognition 59%
Total Awareness 41%
Page 10
MIKE PENCE NAME RECOGNITION
No Recognition 20%
Total Awareness 80%
The following graphs summarize name recognition results. The first graph provides total recognition and
the second graph looks at favorable and unfavorable opinion. The third graph shows the favorable to
unfavorable opinion ratio.
CANDIDATE NAME RECOGNITION
41%
80%
0% 20% 40% 60% 80% 100%
Mike Pence
John Gregg
Total Awareness
Page 11
OPINION OF CANDIDATES
36%
16%
18%
9%
0% 10% 20% 30% 40%
Mike Pence
John Gregg
Favorable Unfavorable
CANDIDATE OPINION RATIOS
2.0:1
1.8:1
0.0 1.0 2.0 3.0
Mike Pence
John Gregg
Ratio
Page 12
Voter choice for Governor was based upon the following question read: "n an election for Governor held
today, which candidate would you favor (ROTATE ORDER) Mike Pence the Republican, John Gregg the
Democrat or Rupert Boneham the Libertarian? (F UNDECDED, ASK.) Even though you are uncertain
about your vote, which candidate would it be if you just had to say (ROTATE ORDER) Mike Pence, John
Gregg or Rupert Boneham?
TRIAL HEAT GOVERNOR
Lean Mike Pence (R) 3%
Vote Mike Pence (R) 47
Lean John Gregg (D) 1
Vote John Gregg (D) 31
Lean Rupert Boneham (L) 0
Vote Rupert Boneham (L) 3
Uncertain/Undecided 15%
Total Mike Pence (R) 50%
Total John Gregg (D) 32
Total Rupert Boneham (L) 3
With Pence leading Gregg 50% to 32% with 3% for the Libertarian and 15% undecided, there is little doubt
that Pence would win the Gubernatorial Election if held at the time this survey was conducted.
The 36% of voters with favorable opinion of Pence favor him 93%. The 16% of voters with a favorable
opinion of Gregg favor him 79%. t is interesting to note that the 38% of voters who responded vote
Donnelly favor the Democrat for Governor by 78%. n comparison, the 39% of voters who responded vote
for Mourdock favor Republican for Governor 95%.
Page 13
PoIiticaI Party Identification
The survey examined political party identification using the following question: "Regardless of how you are
registered to vote, do you think of yourself as a Republican, a Democrat, or an ndependent? (F
NDEPENDENT, ASK.) Do you lean more toward thinking of yourself as a Republican or a Democrat?
POLITICAL SELF IDENTIFICATION
Democrat 31%
ndependent Democrat 7
Completely ndependent 16
ndependent Republican 9
Republican 37
Total Democrat 38%
Total Republican 46
Although ndiana voters have a history of electing both Republicans and Democrats to statewide office,
Republicans have an advantage in political party self-identification of 46% to 38% with 16% saying they
are completely ndependent. That advantage definitely helps Pence in the race for Governor, but the
Republican advantage does not help Mourdock in the same way. With the Presidential election occurring
at the same time as balloting for U. S. Senator, it will be interesting to see if either Obama or Romney
provide a coattail effect assisting other candidates in their parties.
.
Page 14
100% 32% 26% 29% 14%
10% 30% 19% 38% 14%
3% 69% 13% 19% 0%
44% 24% 29% 31% 16%
11% 31% 28% 21% 21%
1% 33% 0% 67% 0%
5% 55% 18% 24% 3%
2% 13% 20% 53% 13%
5% 18% 36% 15% 30%
10% 44% 26% 23% 8%
8% 48% 21% 23% 8%
59% 43% 19% 29% 9%
16% 14% 67% 15% 4%
16% 19% 20% 49% 12%
9% 7% 6% 15% 72%
14% 72% 13% 14% 2%
27% 23% 14% 24% 39%
33% 36% 14% 45% 6%
26% 14% 60% 22% 4%
20% 62% 18% 17% 2%
36% 22% 15% 29% 34%
25% 31% 19% 47% 3%
18% 19% 63% 15% 3%
3% 24% 24% 53% 0%
47% 28% 13% 31% 27%
1% 50% 17% 33% 0%
31% 28% 48% 21% 2%
0% 0% 67% 33% 0%
3% 38% 24% 24% 14%
15% 49% 17% 33% 1%
2% 33% 7% 53% 7%
39% 31% 9% 29% 31%
1% 75% 0% 25% 0%
38% 24% 53% 21% 2%
3% 36% 9% 36% 18%
17% 47% 8% 42% 3%
Total Voters
Ft. Wayne, IN
Cincinati, OH
Indianapolis, IN
Louisville, KY
Dayton, OH
Terre Haute, IN
Lafayette, IN
South Bend-Elkhart, IN
Chicago, IL
Evansville, IN
Nielsen DMA
No Recognition
Favorable Recognition
Neutral Recognition
Unfavorable Recognition
3. John Gregg Name
Recognition
No Recognition
Neutral Recognition
4. Richard Murdock
Name Recognition
No Recognition
Neutral Recognition
5. Mike Pence Name
Recognition
Lean Mike Pence (R)
Vote Mike Pence (R)
Lean John Gregg (D)
Vote John Gregg (D)
Lean Rupert Boneham (L)
Vote Rupert Boneham (L)
Uncertain/Undecided
6. Trial Heat
Governor
Lean Richard Mourdock
(R)
Vote Richard Mourdock
(R)
Lean Joe Donnelly (D)
Vote Joe Donnelly (D)
Vote Andrew Horning (L)
Uncertain/Undecided
7. Trial Heat U.S.
Senate
Col %

Row
No
Reco
gnitio
n
Row
Favor
able
Reco
gnitio
n
Row
Neutr
al
Reco
gnitio
n
Row
Unfav
orabl
e
Reco
gnitio
n
2. Joe Donnelly Name
Recognition
31% 31% 47% 21% 2%
7% 32% 43% 23% 2%
16% 42% 14% 40% 4%
9% 24% 7% 33% 35%
37% 28% 15% 31% 26%
38% 31% 46% 21% 2%
46% 28% 13% 31% 28%
16% 42% 14% 40% 4%
20% 32% 28% 23% 18%
19% 33% 22% 29% 16%
19% 23% 33% 30% 14%
17% 37% 16% 36% 12%
25% 36% 27% 25% 12%
39% 32% 25% 26% 17%
61% 32% 26% 30% 13%
36% 26% 29% 23% 21%
13% 38% 21% 28% 12%
24% 32% 23% 36% 9%
27% 35% 26% 30% 10%
48% 29% 27% 25% 19%
52% 34% 24% 33% 10%
60% 29% 27% 28% 16%
40% 36% 24% 29% 11%
8% 40% 50% 10% 0%
91% 31% 23% 31% 15%
1% 20% 40% 20% 20%
0% 0% 67% 33% 0%
3% 44% 50% 6% 0%
6% 39% 50% 11% 0%
46% 29% 26% 26% 20%
46% 34% 20% 35% 11%
Democrat
Independent Democrat
Completely Independent
Independent Republican
Republican
8. Political Self
Identification
Democrat
Republican
Independent
8c. Party
Compressed
18-34 Years
35-44 Years
45-54 Years
55-64 Years
65 & Over
9. Voter Age
18-44 Years
45 & Over
9c. Age Compressed
Employed Male
Not Employed Male
Employed Female
Not Employed Female
10. Gender and
Employment Status
Male
Female
10a. Gender
Employed
Not Employed
10b. Employment
Status
African-American
Ethnic Majority
Hispanic
Other
11. Ethnic
Background
African-American Male
African-American Female
Caucasian Male
Caucasian Female
11c. Gender and
Ethnic Background
Col %

Row
No
Reco
gnitio
n
Row
Favor
able
Reco
gnitio
n
Row
Neutr
al
Reco
gnitio
n
Row
Unfav
orabl
e
Reco
gnitio
n
2. Joe Donnelly Name
Recognition
100% 59% 16% 16% 9%
10% 66% 9% 17% 8%
3% 94% 6% 0% 0%
44% 56% 17% 17% 10%
11% 72% 12% 6% 10%
1% 78% 0% 22% 0%
5% 27% 39% 24% 9%
2% 27% 7% 47% 20%
5% 70% 15% 9% 6%
10% 64% 18% 17% 2%
8% 54% 17% 21% 8%
32% 81% 7% 10% 2%
26% 43% 42% 13% 2%
29% 59% 8% 28% 4%
14% 38% 4% 13% 44%
14% 82% 8% 10% 0%
27% 54% 7% 15% 24%
33% 67% 9% 22% 2%
26% 41% 40% 14% 5%
20% 83% 3% 13% 1%
36% 59% 7% 13% 21%
25% 63% 7% 29% 1%
18% 28% 59% 10% 3%
3% 76% 0% 24% 0%
47% 63% 5% 15% 17%
1% 100% 0% 0% 0%
31% 40% 40% 19% 1%
0% 100% 0% 0% 0%
3% 76% 5% 14% 5%
15% 76% 7% 16% 1%
2% 67% 0% 20% 13%
39% 61% 4% 17% 19%
1% 50% 0% 50% 0%
38% 50% 34% 15% 1%
3% 68% 5% 18% 9%
17% 73% 8% 17% 2%
Total Voters
Ft. Wayne, IN
Cincinati, OH
Indianapolis, IN
Louisville, KY
Dayton, OH
Terre Haute, IN
Lafayette, IN
Chicago, IL
Evansville, IN
Nielsen DMA
No Recognition
Neutral Recognition
2. Joe Donnelly
Name Recognition
No Recognition
Neutral Recognition
4. Richard Murdock
Name Recognition
No Recognition
Neutral Recognition
5. Mike Pence Name
Recognition
Lean Mike Pence (R)
Vote Mike Pence (R)
Lean John Gregg (D)
Vote John Gregg (D)
Uncertain/Undecided
6. Trial Heat
Governor
(R)
(R)
Uncertain/Undecided
7. Trial Heat U.S.
Senate
Col %

Row
No
Recog
nition
Row
Favor
able
Reco
gnitio
n
Row
Neutr
al
Reco
gnitio
n
Row
Unfav
orabl
e
Reco
gnitio
n
3. John Gregg Name
Recognition
31% 51% 28% 21% 1%
7% 51% 38% 11% 0%
16% 75% 10% 13% 3%
9% 59% 4% 13% 24%
37% 61% 7% 16% 16%
38% 51% 30% 19% 0%
46% 60% 6% 16% 17%
16% 75% 10% 13% 3%
20% 55% 19% 16% 10%
19% 66% 13% 14% 8%
19% 54% 18% 14% 13%
17% 61% 15% 16% 8%
25% 61% 14% 19% 6%
39% 60% 16% 15% 9%
61% 59% 16% 17% 9%
36% 47% 21% 18% 14%
13% 58% 9% 23% 10%
24% 69% 16% 11% 4%
27% 66% 13% 16% 5%
48% 50% 18% 19% 13%
52% 67% 14% 14% 4%
60% 56% 19% 15% 10%
40% 63% 12% 19% 6%
8% 69% 25% 6% 0%
91% 58% 15% 17% 9%
1% 80% 0% 20% 0%
0% 33% 67% 0% 0%
3% 69% 13% 19% 0%
6% 69% 31% 0% 0%
46% 49% 18% 19% 14%
46% 67% 12% 16% 5%
Democrat
Republican
8. Political Self
Identification
Democrat
Republican
Independent
8c. Party
Compressed
18-34 Years
35-44 Years
45-54 Years
55-64 Years
65 & Over
9. Voter Age
18-44 Years
45 & Over
9c. Age Compressed
Employed Male
Not Employed Male
Employed Female
Not Employed Female
10. Gender and
Employment Status
Male
Female
10a. Gender
Employed
Not Employed
10b. Employment
Status
African-American
Ethnic Majority
Hispanic
Other
11. Ethnic
Background
Caucasian Male
Caucasian Female
11c. Gender and
Ethnic Background
Col %

Row
No
Recog
nition
Row
Favor
able
Reco
gnitio
n
Row
Neutr
al
Reco
gnitio
n
Row
Unfav
orabl
e
Reco
gnitio
n
3. John Gregg Name
Recognition
100% 14% 27% 33% 26%
10% 8% 28% 44% 20%
3% 25% 13% 50% 13%
44% 11% 24% 33% 32%
11% 21% 35% 25% 19%
1% 33% 0% 44% 22%
5% 12% 30% 33% 24%
2% 7% 40% 27% 27%
5% 15% 39% 21% 24%
10% 32% 18% 33% 17%
8% 2% 42% 33% 23%
32% 32% 20% 38% 12%
26% 7% 15% 18% 60%
29% 7% 23% 52% 19%
14% 2% 76% 13% 8%
59% 19% 25% 38% 18%
16% 7% 12% 18% 63%
16% 9% 25% 44% 22%
9% 0% 76% 9% 15%
20% 44% 14% 30% 11%
36% 3% 58% 26% 12%
25% 11% 11% 58% 20%
18% 6% 3% 15% 75%
3% 12% 12% 71% 6%
47% 5% 51% 33% 10%
1% 0% 0% 50% 50%
31% 18% 6% 23% 53%
0% 33% 0% 33% 33%
3% 43% 0% 24% 33%
15% 29% 8% 48% 15%
2% 13% 7% 73% 7%
39% 3% 65% 29% 2%
1% 50% 0% 50% 0%
38% 15% 3% 26% 56%
3% 45% 0% 32% 23%
17% 28% 4% 53% 15%
Total Voters
Ft. Wayne, IN
Cincinati, OH
Indianapolis, IN
Louisville, KY
Dayton, OH
Terre Haute, IN
Lafayette, IN
Chicago, IL
Evansville, IN
Nielsen DMA
No Recognition
Neutral Recognition
2. Joe Donnelly
Name Recognition
No Recognition
Neutral Recognition
3. John Gregg Name
Recognition
No Recognition
Neutral Recognition
5. Mike Pence Name
Recognition
Lean Mike Pence (R)
Vote Mike Pence (R)
Lean John Gregg (D)
Vote John Gregg (D)
Uncertain/Undecided
6. Trial Heat
Governor
(R)
(R)
Uncertain/Undecided
7. Trial Heat U.S.
Senate
Col %

Row
No
Reco
gnitio
n
Row
Favor
able
Reco
gnitio
n
Row
Neutr
al
Reco
gnitio
n
Row
Unfavo
rable
Recog
nition
4. Richard Murdock Name
Recognition
31% 19% 6% 30% 46%
7% 6% 6% 34% 53%
16% 30% 11% 35% 24%
9% 7% 56% 31% 6%
37% 6% 50% 35% 9%
38% 16% 6% 31% 47%
46% 6% 51% 34% 9%
16% 30% 11% 35% 24%
20% 31% 22% 25% 22%
19% 14% 34% 34% 17%
19% 4% 30% 34% 32%
17% 10% 25% 36% 30%
25% 11% 26% 36% 26%
39% 23% 28% 30% 19%
61% 9% 27% 35% 29%
36% 15% 36% 25% 23%
13% 17% 28% 30% 25%
24% 13% 18% 38% 31%
27% 11% 23% 42% 24%
48% 16% 34% 26% 24%
52% 12% 21% 40% 27%
60% 14% 29% 30% 27%
40% 13% 25% 38% 24%
8% 33% 0% 31% 37%
91% 12% 30% 34% 24%
1% 40% 20% 20% 20%
0% 0% 0% 0% 100%
3% 38% 0% 25% 38%
6% 31% 0% 33% 36%
46% 15% 36% 26% 23%
46% 9% 24% 41% 26%
Democrat
Republican
8. Political Self
Identification
Democrat
Republican
Independent
8c. Party
Compressed
18-34 Years
35-44 Years
45-54 Years
55-64 Years
65 & Over
9. Voter Age
18-44 Years
45 & Over
9c. Age Compressed
Employed Male
Not Employed Male
Employed Female
Not Employed Female
10. Gender and
Employment Status
Male
Female
10a. Gender
Employed
Not Employed
10b. Employment
Status
African-American
Ethnic Majority
Hispanic
Other
11. Ethnic
Background
Caucasian Male
Caucasian Female
11c. Gender and
Ethnic Background
Col %

Row
No
Reco
gnitio
n
Row
Favor
able
Reco
gnitio
n
Row
Neutr
al
Reco
gnitio
n
Row
Unfavo
rable
Recog
nition
4. Richard Murdock Name
Recognition
100% 20% 36% 25% 18%
10% 9% 47% 31% 13%
3% 44% 25% 19% 13%
44% 14% 40% 25% 22%
11% 21% 43% 21% 16%
1% 0% 11% 56% 33%
5% 15% 27% 30% 27%
2% 13% 53% 7% 27%
5% 12% 42% 30% 15%
10% 53% 12% 24% 11%
8% 29% 31% 25% 15%
32% 39% 25% 25% 11%
26% 14% 22% 19% 46%
29% 12% 37% 42% 9%
14% 3% 87% 6% 4%
59% 28% 36% 27% 9%
16% 4% 17% 11% 68%
16% 15% 28% 45% 12%
9% 2% 89% 4% 6%
14% 64% 9% 19% 8%
27% 10% 77% 10% 2%
33% 18% 29% 45% 9%
26% 9% 17% 20% 54%
3% 24% 6% 71% 0%
47% 9% 72% 17% 2%
1% 50% 0% 17% 33%
31% 22% 5% 25% 48%
0% 0% 0% 100% 0%
3% 48% 5% 14% 33%
15% 43% 4% 46% 7%
2% 20% 40% 40% 0%
39% 10% 70% 18% 2%
1% 50% 25% 25% 0%
38% 22% 10% 24% 44%
3% 50% 14% 27% 9%
17% 32% 20% 44% 4%
Total Voters
Ft. Wayne, IN
Cincinati, OH
Indianapolis, IN
Louisville, KY
Dayton, OH
Terre Haute, IN
Lafayette, IN
Chicago, IL
Evansville, IN
Nielsen DMA
No Recognition
Neutral Recognition
2. Joe Donnelly
Name Recognition
No Recognition
Neutral Recognition
3. John Gregg Name
Recognition
No Recognition
Neutral Recognition
4. Richard Murdock
Name Recognition
Lean Mike Pence (R)
Vote Mike Pence (R)
Lean John Gregg (D)
Vote John Gregg (D)
Uncertain/Undecided
6. Trial Heat
Governor
(R)
(R)
Uncertain/Undecided
7. Trial Heat U.S.
Senate
Col %

Row
No
Reco
gnitio
n
Row
Favor
able
Reco
gnitio
n
Row
Neutra
l
Recog
nition
Row
Unfav
orabl
e
Reco
gnitio
n
5. Mike Pence Name
Recognition
31% 27% 7% 28% 39%
7% 21% 15% 17% 47%
16% 31% 21% 37% 11%
9% 11% 54% 30% 6%
37% 10% 68% 20% 2%
38% 26% 8% 26% 41%
46% 10% 65% 22% 2%
16% 31% 21% 37% 11%
20% 38% 24% 21% 17%
19% 27% 36% 26% 11%
19% 7% 40% 28% 25%
17% 14% 44% 21% 20%
25% 14% 37% 30% 18%
39% 33% 30% 24% 14%
61% 12% 40% 27% 21%
36% 22% 42% 19% 18%
13% 21% 36% 26% 17%
24% 19% 32% 29% 19%
27% 18% 33% 30% 19%
48% 21% 40% 21% 18%
52% 18% 33% 30% 19%
60% 21% 38% 23% 18%
40% 19% 34% 29% 19%
8% 33% 17% 12% 38%
91% 19% 38% 27% 17%
1% 40% 20% 40% 0%
0% 0% 33% 0% 67%
3% 38% 6% 25% 31%
6% 31% 22% 6% 42%
46% 20% 42% 21% 17%
46% 17% 34% 33% 16%
Democrat
Republican
8. Political Self
Identification
Democrat
Republican
Independent
8c. Party
Compressed
18-34 Years
35-44 Years
45-54 Years
55-64 Years
65 & Over
9. Voter Age
18-44 Years
45 & Over
9c. Age Compressed
Employed Male
Not Employed Male
Employed Female
Not Employed Female
10. Gender and
Employment Status
Male
Female
10a. Gender
Employed
Not Employed
10b. Employment
Status
African-American
Ethnic Majority
Hispanic
Other
11. Ethnic
Background
Caucasian Male
Caucasian Female
11c. Gender and
Ethnic Background
Col %

Row
No
Reco
gnitio
n
Row
Favor
able
Reco
gnitio
n
Row
Neutra
l
Recog
nition
Row
Unfav
orabl
e
Reco
gnitio
n
5. Mike Pence Name
Recognition
100% 3% 47% 1% 31% 0% 3% 15%
10% 3% 52% 2% 34% 0% 5% 5%
3% 0% 56% 0% 25% 0% 0% 19%
44% 2% 48% 1% 27% 1% 4% 16%
11% 3% 44% 0% 35% 1% 4% 12%
1% 0% 22% 0% 44% 0% 0% 33%
5% 3% 42% 0% 48% 0% 0% 6%
2% 0% 60% 0% 33% 0% 0% 7%
5% 3% 45% 0% 30% 0% 0% 21%
10% 5% 33% 2% 33% 0% 6% 21%
8% 2% 56% 0% 31% 0% 0% 10%
32% 2% 42% 2% 28% 0% 4% 23%
26% 2% 23% 1% 59% 1% 3% 10%
29% 5% 51% 1% 23% 1% 3% 16%
14% 0% 91% 0% 4% 0% 3% 1%
59% 3% 50% 2% 21% 1% 4% 19%
16% 0% 14% 0% 79% 0% 1% 6%
16% 4% 43% 0% 36% 0% 3% 14%
9% 0% 94% 0% 2% 0% 2% 2%
14% 2% 16% 0% 40% 1% 10% 31%
27% 1% 88% 0% 7% 0% 0% 4%
33% 6% 47% 1% 22% 0% 2% 21%
26% 1% 19% 2% 65% 1% 4% 9%
20% 3% 21% 2% 34% 0% 8% 32%
36% 0% 93% 0% 4% 0% 0% 2%
25% 7% 31% 1% 31% 2% 2% 26%
18% 0% 5% 2% 82% 0% 6% 5%
2% 27% 60% 0% 0% 0% 0% 13%
39% 2% 93% 0% 2% 0% 0% 3%
1% 0% 25% 25% 50% 0% 0% 0%
38% 2% 9% 2% 76% 1% 3% 8%
3% 0% 23% 0% 9% 0% 59% 9%
17% 3% 30% 0% 6% 1% 1% 59%
31% 1% 5% 2% 74% 0% 2% 16%
7% 2% 13% 4% 64% 2% 6% 9%
16% 3% 28% 0% 14% 2% 13% 40%
9% 7% 78% 0% 7% 0% 0% 7%
37% 3% 90% 0% 2% 0% 0% 5%
Total Voters
Ft. Wayne, IN
Cincinati, OH
Indianapolis, IN
Louisville, KY
Dayton, OH
Terre Haute, IN
Lafayette, IN
Chicago, IL
Evansville, IN
Nielsen DMA
No Recognition
Neutral Recognition
2. Joe Donnelly
Name Recognition
No Recognition
Neutral Recognition
3. John Gregg Name
Recognition
No Recognition
Neutral Recognition
4. Richard Murdock
Name Recognition
No Recognition
Neutral Recognition
5. Mike Pence Name
Recognition
(R)
(R)
Uncertain/Undecided
7. Trial Heat U.S.
Senate
Democrat
Republican
8. Political Self
Identification
Col %

Row
Lean
Mike
Penc
e (R)
Row
Vote
Mike
Penc
e (R)
Row
Lean
John
Greg
g (D)
Row
Vote
John
Gregg
(D)
Row
Lean
Rupe
rt
Bone
ham
(L)
Row
Vote
Rupe
rt
Bone
ham
(L)
Row
Uncer
tain/U
ndeci
ded
6. Trial Heat Governor
38% 1% 6% 3% 72% 0% 3% 15%
46% 4% 87% 0% 3% 0% 0% 5%
16% 3% 28% 0% 14% 2% 13% 40%
20% 4% 40% 1% 29% 0% 11% 15%
19% 6% 46% 1% 29% 1% 2% 16%
19% 2% 54% 1% 30% 0% 1% 13%
17% 1% 48% 3% 30% 1% 4% 13%
25% 0% 47% 0% 36% 1% 1% 16%
39% 5% 43% 1% 29% 0% 6% 16%
61% 1% 49% 1% 32% 1% 2% 14%
36% 3% 48% 0% 28% 0% 5% 16%
13% 1% 49% 2% 30% 0% 4% 14%
24% 3% 47% 0% 37% 1% 3% 10%
27% 3% 44% 2% 31% 1% 1% 17%
48% 3% 48% 1% 28% 0% 5% 15%
52% 3% 45% 1% 34% 1% 2% 14%
60% 3% 47% 0% 32% 1% 4% 13%
40% 2% 46% 2% 31% 0% 2% 16%
8% 0% 17% 6% 58% 0% 0% 19%
91% 3% 50% 1% 28% 1% 4% 14%
1% 0% 40% 0% 60% 0% 0% 0%
0% 0% 0% 0% 100% 0% 0% 0%
3% 0% 13% 6% 75% 0% 0% 6%
6% 0% 19% 6% 50% 0% 0% 25%
46% 3% 51% 0% 25% 0% 5% 16%
46% 3% 49% 1% 31% 1% 2% 13%
Democrat
Republican
Independent
8c. Party
Compressed
18-34 Years
35-44 Years
45-54 Years
55-64 Years
65 & Over
9. Voter Age
18-44 Years
45 & Over
9c. Age Compressed
Employed Male
Not Employed Male
Employed Female
Not Employed Female
10. Gender and
Employment Status
Male
Female
10a. Gender
Employed
Not Employed
10b. Employment
Status
African-American
Ethnic Majority
Hispanic
Other
11. Ethnic
Background
Caucasian Male
Caucasian Female
11c. Gender and
Ethnic Background
Col %

Row
Lean
Mike
Penc
e (R)
Row
Vote
Mike
Penc
e (R)
Row
Lean
John
Greg
g (D)
Row
Vote
John
Gregg
(D)
Row
Lean
Rupe
rt
Bone
ham
(L)
Row
Vote
Rupe
rt
Bone
ham
(L)
Row
Uncer
tain/U
ndeci
ded
6. Trial Heat Governor
100% 2% 39% 1% 38% 3% 17%
10% 0% 45% 0% 39% 3% 13%
3% 0% 38% 6% 31% 6% 19%
44% 3% 37% 0% 38% 3% 19%
11% 3% 38% 0% 46% 6% 7%
1% 0% 11% 0% 44% 0% 44%
5% 3% 45% 0% 36% 0% 15%
2% 0% 53% 7% 33% 0% 7%
5% 0% 45% 0% 33% 0% 21%
10% 2% 29% 3% 39% 9% 18%
8% 6% 48% 0% 31% 0% 15%
32% 3% 38% 2% 29% 4% 25%
26% 1% 14% 0% 79% 1% 6%
29% 4% 39% 1% 27% 4% 24%
14% 1% 87% 0% 4% 4% 3%
59% 3% 40% 1% 32% 4% 21%
16% 0% 10% 0% 80% 1% 9%
16% 3% 39% 2% 35% 4% 17%
9% 4% 85% 0% 4% 4% 4%
14% 2% 9% 2% 41% 11% 34%
27% 1% 92% 0% 5% 0% 2%
33% 5% 34% 1% 30% 3% 27%
26% 1% 4% 0% 83% 3% 10%
20% 2% 19% 2% 41% 9% 27%
36% 3% 76% 0% 11% 1% 9%
25% 4% 27% 1% 35% 4% 29%
18% 0% 4% 0% 91% 2% 3%
3% 24% 29% 0% 29% 0% 18%
47% 3% 77% 0% 7% 2% 11%
1% 0% 0% 17% 83% 0% 0%
31% 0% 3% 1% 92% 1% 3%
0% 0% 0% 0% 67% 0% 33%
3% 0% 5% 0% 29% 62% 5%
15% 2% 8% 0% 20% 2% 68%
31% 0% 2% 1% 84% 1% 12%
7% 2% 11% 2% 70% 6% 9%
16% 3% 18% 1% 24% 14% 41%
9% 7% 72% 0% 6% 2% 13%
37% 3% 77% 0% 7% 1% 12%
Total Voters
Ft. Wayne, IN
Cincinati, OH
Indianapolis, IN
Louisville, KY
Dayton, OH
Terre Haute, IN
Lafayette, IN
Chicago, IL
Evansville, IN
Nielsen DMA
No Recognition
Neutral Recognition
2. Joe Donnelly
Name Recognition
No Recognition
Neutral Recognition
3. John Gregg Name
Recognition
No Recognition
Neutral Recognition
4. Richard Murdock
Name Recognition
No Recognition
Neutral Recognition
5. Mike Pence Name
Recognition
Lean Mike Pence (R)
Vote Mike Pence (R)
Lean John Gregg (D)
Vote John Gregg (D)
Uncertain/Undecided
6. Trial Heat
Governor
Democrat
Republican
8. Political Self
Identification
Col %

Row
Lean
Richa
rd
Mour
dock
(R)
Row
Vote
Richa
rd
Mour
dock
(R)
Row
Lean
Joe
Donn
elly
(D)
Row
Vote
Joe
Donnel
ly (D)
Row
Vote
Andre
w
Horni
ng (L)
Row
Uncer
tain/U
ndeci
ded
7. Trial Heat U.S. Senate
38% 0% 4% 1% 82% 2% 11%
46% 4% 76% 0% 7% 1% 12%
16% 3% 18% 1% 24% 14% 41%
20% 3% 33% 0% 38% 11% 14%
19% 2% 46% 3% 29% 3% 18%
19% 4% 45% 0% 39% 2% 10%
17% 3% 37% 0% 40% 3% 17%
25% 1% 35% 1% 40% 0% 23%
39% 2% 40% 1% 33% 7% 16%
61% 2% 39% 0% 40% 1% 18%
36% 1% 47% 0% 35% 5% 12%
13% 1% 40% 1% 38% 1% 19%
24% 5% 34% 0% 40% 6% 16%
27% 2% 33% 1% 41% 0% 23%
48% 1% 45% 1% 36% 4% 13%
52% 3% 33% 1% 40% 3% 20%
60% 3% 42% 0% 37% 6% 13%
40% 2% 35% 1% 40% 0% 22%
8% 0% 2% 2% 71% 6% 19%
91% 3% 42% 1% 34% 3% 17%
1% 0% 40% 0% 60% 0% 0%
0% 0% 0% 0% 100% 0% 0%
3% 0% 6% 6% 88% 0% 0%
6% 0% 0% 0% 64% 8% 28%
46% 1% 47% 0% 32% 5% 14%
46% 4% 37% 1% 37% 2% 19%
Democrat
Republican
Independent
8c. Party
Compressed
18-34 Years
35-44 Years
45-54 Years
55-64 Years
65 & Over
9. Voter Age
18-44 Years
45 & Over
9c. Age Compressed
Employed Male
Not Employed Male
Employed Female
Not Employed Female
10. Gender and
Employment Status
Male
Female
10a. Gender
Employed
Not Employed
10b. Employment
Status
African-American
Ethnic Majority
Hispanic
Other
11. Ethnic
Background
Caucasian Male
Caucasian Female
11c. Gender and
Ethnic Background
Col %

Row
Lean
Richa
rd
Mour
dock
(R)
Row
Vote
Richa
rd
Mour
dock
(R)
Row
Lean
Joe
Donn
elly
(D)
Row
Vote
Joe
Donnel
ly (D)
Row
Vote
Andre
w
Horni
ng (L)
Row
Uncer
tain/U
ndeci
ded
7. Trial Heat U.S. Senate

IN-Sen Market Research Insight For IN CoC (Aug. 2012)

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INDIANA STATEWIDE SURVEY

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