A PROJECT REPORT ON MARKETING AND SELLING OF ULIP IN SBI

(Life Insurance Company)

SUBMITTED TO: UP TECHNICAL UNIVERSITY, LUCKNOW IN THE PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF

Master of Business Administration ( Session 2008-10 )

SUBMITTED BY: Pankaj Kumar Singh MBA 3rd Sem Roll No - 0811470051

INSTITUTE OF PROFESSIONAL EXCELLENCE AND MANAGEMENT ,GHAZIABAD. (A -13/1,S.S.G.T. Road, Industrial Area , Nh -24, Ghaziabad -201010 )

PREFACE
After completion of two semesters of MBA from IPEM Ghaziabad, I joined SBI Life Insurance Co. Ltd. for my summer internship project for the duration of 8 weeks. Where I was expected to report Mr. Sachin Jaju who was my project guide from the company. The topic of my project was MARKETING AND SELLING OF ULIP In this I have to do some marketing and selling, I went to different places in ALLAHABAD and met different peoples through personal contacts , data provided by my mentor , Tele calling etc. SELLING an insurance PRODUCT was really a challenging task to do. It was totally different from a market survey I can say its a combination of marketing and HR. During this project I got some real time experience of the industry what the industry is all about and how it runs and I got to know that insurance is mainly based on marketing, selling and fulfillment of promises. It was really a very nice experience for me and many more things I learned during this project like communication skills and how to be patient during tough situations. I thank my whole faculty for giving me this opportunity.

ACKNOWLEDGEMENT
IT GIVES ME IMMENSE PLEASURE TO HAVE DONE MY REPORT ON MARKETING AND SELLING OF ULIP AS A STUDENT OF MBA AND NOW GOING TO JOIN THE INSURANCE SECTOR I HAVE GONE THROUGH SOME LITERATURE AVAILABLE ON THE SUBJECT AND HAVE TAKEN HELP FROM PEOPLE WHO EITHER BELONG TO THIS SECTOR OR HAVE KNOWLEDGE ABOUT IT. MY SINCERE APPRECIATIAON AND THANKS TO Mr. SUDHIR SRIVASTAVA ( PROGRAM COORDINATOR OF MBA dept.) AND Ms .MUKESH WHOSE GUIDANCE AND ENCOURAGEMENT HAS MADE ME POSSIBLE TO COMPLETE THIS PROJECT. I AM THANKFUL TO MY FACULTY, AND MY PROJECT GUIDE Mr. PANKAJ PASWAN, UNDER WHOSE GUIDANCE I HAD TAKEN UP THE PROJECT.

PANKAJ KUMAR SINGH MBA 3RD SEM

DECLARATION

I, Pankaj Kumar Singh, student of Institute of professional excellence & management, Ghaziabad, Batch 2008-10 Roll No. 0811470051, Hereby declares that this summer training project report work entitled Marketing and selling of ULIP is the outcome of my own research and prepared by me and the same has not been submitted to any other university or institute for the award of any degree or diploma.

Date:..
Place:.. PANKAJ KUMAR SINGH MBA 3rd Sem

TABLE OF CONTENTS PART-1

BRIEF HISTORY OF THE ORGANISATION ORGANISATION STRUCTURE VISION MISSION OF THE ORGANISATION PERFORMANCE PRODUCT & SERVICES PROBLEMS & FUTURE OF THE ORGANISATION OVERCOME THE PROBLEMS 1-21 22-25

26-27 28-31 32-39 40-42 -25

PART 2
OBJECTIVE RESEARCH METHODOLOGY ANALYSIS FINDINGS CONCLUSION SUGGESTIONS / RECOMMENDATION LIMITATIONS ANNEXURE BIBLIOGRAPHY 27-28 29-33 35-