Main Image: The model Jennifer Lopez is this issues cover image as the magazine has covered an interview

with her. Thus it was appropriate to use Lopez as the main image as readers will see the cover and be drawn into buying the H magazine so they can read the exclusive interview. The image used has direct address as she is looking directly into the camera, emphasizing the idea of drawing readers to the magazine and becoming engaged into the story. The main image is positioned in the centre and everything else is revolving around the image, as she is the central focus of this issue. The image is a medium close up of the artist and denotes a professional photo shoot look as we notice from the models body posture and the way she is positioned, looking from her shoulders sideways. This relates back to the genre and target audience of the magazine, appealing to slightly older women who are interested in fashion. The models pose also relates to the story cover line as the artist embarks onto a new chapter of a life and denotes confidence as well as a vulnerable side to her. The models \ facial expression connotes a sexy and seductive feel as she looks to the camera. Laura Muvleys male gaze concept can be applied to this image as women will look at the photo and aspire to look like the artist, whilst men will want to look at her. The models makeup of red lipstick fits in within the covers colour scheme as a whole and her dress is also of a red colour, which connotes fire and sex appeal. The dress worn by the model also exposes part of her back, which further emphasises the male gaze that has been created by the image. Cover lines: The cover lines of the front cover all vary in terms of size and colour. The cover lines positioned on the left hand side of the page are of a smaller sans serif font in a brown colour, contrasting against the ocean blue background colour. These cover lines appear to be of less importance than the ones on the right hand side. The cover lines featured all relate to similar topics, including body and health, fashion and real life stories. From reading the cover lines, it is evident that the magazine places huge focus on fashion and beauty, which is the main genre of the magazine.

Masthead: The title is of a red colour in a serif font that covers the top of the magazine, reflecting the genre of the magazine and also its target audience of sophisticated females interested in fashion. The masthead isnt fully visible to the audience, as a part has been covered where the main image has been placed over it. This may have been a decision made by the editor as they felt the masthead is very recognisable to its audience and therefore they would still be able to identify the magazine through its generic conventions, without having to read the title itself. It also further emphasises the covers focal point being the cover image. Main cover line: The font used for the main cover line is of a sans serif style, in contrast to the masthead. The use of a sans serif font makes the cover lines more appealable to the younger members of the target audience. The white colour used makes the cover line stand out and eye-catching as it contrasts with the red colour of the background Unlike other cover lines that I have looked at, this one does not specifically relate to the cover image. This could have been done to emphasise the focus on all the features in the magazine as oppose to just one. Positioned on the right hand side of the page, without distracting attention from the image or covering it up. Each word of the cover line gets bigger in size making the cover line attractive and eye catching to the audience who will be excited to read a feature that will help them transform their own image. Target audience: The typical readers of this magazine would be affluent young/middle aged women of a middle/high class (A, B, C1 group of the socio economic group) who are interested in the world of fashion and beauty Layout: The layout of the front cover follows the rule of the thirds, the left hand side of cover lines and barcode, the main image in the middle, and the remaining cover lines making up the right hand side of the page. By using clear columns, it gives the page a clear and professional look as everything has been designed and placed in a particular way, relating to their target audience of middle/high class women. Barcode: the barcode has been positioned on the bottom left corner. The barcode, price and date are all merged together in the box where readers can easily find them all at the same place. The barcode hasnt been hidden or disguised in such way. Colour Scheme: The main colours used in this cover are red, brown, blue and white. The colours used create a simplistic look for the cover, which makes the main image of central focus. The use of red makes the front cover look feminine attractive and bold whilst appealing to slightly older women who appreciate fashion.

Masthead: The masthead has been written in a bold sans serif font that has been positioned on the top of the cover. The use of the colour red makes the masthead eye catching and memorable for the audience as although it appears simplistic, the choice of colour and font makes it iconic. In addition, the sans serif font suggests that the magazine aims to appeal to a slightly younger audience who are interested in the film industry regarding the latest films out. Although the head of the male figure in the cover image is covering a part of the masthead, the reader is still able to identify the magazines title because of its layout and memorable title. This could have been a choice made by the editor who felt confident that the masthead was iconic and memorable for its readers. The Dark Knight Returns is placed above the masthead, acting as a strapline for the magazine. However in this cover, it is advertising a new film that is soon to be released. Selling line/USP: relates to the genre of the magazine and makes it clear to the reader what the magazine is based on, advertising itself as the worlds biggest movie magazine. Unlike other selling lines I have observed, there is not much emphasis on this one as it does not particularly stand out in comparison to other conventions of the front cover. Main cover line: is written across the main image in order to grab the readers attention. The font is of a sans serif style appealing to its younger target audience as well as being bold. The cover line is advertising the film Inception of which readers will see and make connections with the film itself. The use of red makes the cover line eye catching and stand out from the page as it contrasts well against the dark colours of the males clothing. It also complies with the overall colour scheme of red, white and grey. The producer of the film is also mentioned above the cover line in the form of a subheading. The size of the cover line reflects the emphasis the issue has on this film, using the films protagonist as the main image. The cover line beneath Inception relates back to the film, as it appears to be a critics opinion on the film having watched it.

Main image positioned in the centre, as it is the clear main focus point of the page. Male figure does not have direct address with the audience and by him looking away, the image creates a tense atmosphere and leaves us with the feeling of the unknown, as if the man is in deep thought about something. Dressed in black suit connotes the sense of him holding authority and power which is further highlighted by the mans body posture and face expression. The main image appears to be the covers focal point as the cover lines have been positioned around him and written in a slant angle towards him. As a film magazine, the main image emphasises characters of the film as oppose to the actors/actresses themselves. Therefore he has been dressed and given props to hold as if he a character from a film. In this case, the male figure is holding a gun, which denotes crime and authority. Website: The website address for the magazine has been included, placed on the right hand side beneath the masthead. This is a common feature of covers as it encourages readers to keep updated with the magazine and find out more exclusive information that perhaps wasnt featured in their printed issues. For this genre of magazine it is important for them to create and build an online community through cross media convergence as new films and information about the film industry is always being released and therefore it is a way to keep readers regularly updated. Cover lines: are positioned on the left and right hand side of the page around the cover image. The titles of various films including Toy Story 2 and Batman 3 form the main heading whilst the sub-headings describe the feature. They have been written at a slant angle, pointing towards the male figure that holds the authority giving them an artist look. The bold black font is of a sans serif font to appeal to its young audience and look modern. The angled text also relates to the background images of buildings from an aerial shot. Pug: The pug has been designed to look like it has been stuck on the front cover like a sticker after the production stage. The gold colour used signifies the importance of The Movie Event advertising the chance for readers to get an insight into to event. The placing of the pug on top of the main image creates layers to the cover and makes it eye catching for the audience.

Barcode: Has been positioned on the bottom right hand corner of the cover, as this was the most efficient and suitable place for it. As the barcode is not of huge importance for this cover, it has been cleverly tucked to the corner, not particularly standing out. The weapon that the male figure is holding slightly overlaps the barcode.

Masthead: the typography of the masthead is of a bold sans serif style, with the word Total inside the letter F. This adds an artistic touch to the design of the masthead as well as informing readers of the genre of the magazine. The use of the sans serif font makes the magazine more appealable to the younger target audience, giving the magazine a modern and less formal image as we typically associate film magazines with a perhaps older target audience. The colour white contrasts well against the green background making the masthead bold and eyecatching to the reader. The red used for total also works well against the white as it draws our focus to the masthead. The masthead has also been made to look almost 3D by using a bevel or emboss on Photoshop. In comparisons to the previous covers I have analysed, the masthead has been placed on top of the main image as opposed to being overlapped by the main image. The editor may have decided to do this as they felt that the masthead held more importance than the main image. Beneath the masthead is the magazines selling like that advertises the magazine as the ultimate movie magazine positioned on the right hand side. This is a typical convention that I have observed whilst analysing front covers.

Skyline: Typical convention of film magazines as it advertises films that have not been exclusively mentioned as a feature in a cover line. The use of white complies with the colour scheme as well as making it stand out against the background.

Layout: In comparison to the previous magazine cover I analysed, the layouts of both are very similar which may be due to both of them being of the film genre. Both magazine covers use one main central image as the focal point, usually to advertise that particular film. The positioning of cover lines are also similar in the two covers, the main cover line written across the cover image whilst the other headlines placed on the left and right hand side of the page. The clear and un-busy style of the front cover makes all features eye-catching Selling line: advertising the magazine as being the ultimate movie magazine to its target audience. Including this beneath the masthead adds a USP to the magazine. The use of the white colour contrasts well against the background and catches the readers eye. A selling line was also used in the previous magazine cover I analysed which was of the same genre. Main image: has been placed in the centre of the page, as it is the focal point of the magazine. The image relates to the main cover line, advertising the film Charlie and the Chocolate Factory. The image is of Willy Wonka, the protagonist of the film and is a medium close up shot of the character. The image has direct address, making the reader feel engaged with the character. The character appears to have a look of secrecy from looking at his eyes. The use of the colour purple is significant in the main image, as the eye colour of the character has been edited to match the colour of his glove. The purple connotes mystery and relates back to the narrative of the film - Willy Wonka owning a chocolate factory. The costume that the character is wearing connotes fun and excitement. Barcode: unusual place to position the barcode but the small size of it makes it not stand out to much amongst the other features of the cover page.

Pug: A small red pug has been designed to look like it has been stuck on the front cover like a sticker after the production stage. The pug has been made to look almost 3D from the bevels used on Photoshop. The red colour used enables the pug to stand out from the page even though it is relatively small in comparisons to other pugs I have observed. The pug advertises the magazine reviewing all the latest film and DVD releases which Main cover line: Positioned beneath the characters face as it relates to the main further supports its selling line of being the ultimate image. Unlike the other film magazine I analysed, the film title is in a smaller size font movie magazine. Thus giving the reader a certain as the main part of the cover line in this magazine is the ultimate summer preview. In expectation from the magazine. essence the main feature is about a variety of films as opposed to advertising the one. The large bold sans serif font makes it appealable to the target audience of the magazine. A smaller cover line also relates back to the main image; advertising the actor who plays the character in the main image. Positioned besides the face of the male figure in a white bold font to catch the readers attention.

French edition of Premiere film magazine

Main image is of British actor Robert Pattison, positioned in the centre of the cover. The unusual pose of holding his hand upon reflects his quirky personality and may relate to the main cover line if it were to be translated to English. The clothing he is wearing denotes supremacy and power he has, further emphasised by hand in the pocket pose looking uptight. In comparison to the other film magazines I have analysed, the actor here is not dressed in any character and is photographed as himself. This could be due to the fact that the feature is of an interview with the actor as opposed to advertising a new film he is starring in. The image has direct address making the reader feel engaged with the magazine and involved. (Linking to the Uses and Gratification theory). The use of direct address also creates a mood to the feature as the male appears to look serious and in deep thought. The cream background that has been placed behind the image enables it to stand out and catch the readers eye, as it becomes the focal point of the cover and the image almost looks 3D. The colour scheme of cream, pink and black reflects the typical audience of this magazine of which we presume to be young females aged who will want to read an interview with one of their favourite actors. The use of such colours adds simplicity to the design of the cover and makes the different features of the page clear. The cover contrasts with the previous film magazines I have looked at, where both had busy style backgrounds as part of the image scenery. The layout of the cover also is of a simplistic and basic nature. In doing this, the cover looks clean and stylistic whilst looking professional. The layout is similar to the two-film magazine Total Film and Empire in that it follows the rule of thirds, conventionally of most magazines. The positioning of the cover lines at the bottom hand corners of the page as opposed to the sides of the image - in comparison to the other magazines - further emphasises the image being the focal point.

Unlike the other film magazines I have observed, the date, the price and the issue number of the magazine has been included on the cover. Positioned on the skyline of the cover in order for readers to be able to notice it. The typography of the masthead is of a serif style reflecting the sophisticated feel of the magazine. The white colour used connotes elegance and purity, with the grey highlights adding an important look to it. The masthead is conventionally stretched across the top of the page like most genres of magazine. However in comparison to the Total Film front cover, the masthead is not the dominant feature of the cover as the attention is all drawn towards the main image. Although the head of the male is covering the e in the masthead, readers will be able to read and recognise the masthead due to its iconic structure. The layering of the main image over the masthead was also done in the Empire magazine that I earlier looked at. This could have been done to further emphasise the importance and power of the male figure. The main cover line is written across the centre of the main image without detracting any attention away from the actor. The sans serif and bold typography of the cover line appeals to the younger target audience that the magazine attracts. The use of the pink for the actors surname makes it eye-catching and connotes a girly feel to the magazine whereas the use of the black and white adds sophistication and a stylistic touch. It also complies with the overall colour scheme of the front cover. Beneath the main cover line are subheadings that give the reader an insight about the feature that is to be covered by the magazine. The other cover lines are placed at the bottom hand corners of the page. The + symbol used suggests that the magazine has many more features for the readers, attracting readers to buy the magazine to read all these exciting features. The barcode has been positioned on the bottom right hand corner of the cover. It is a conventional feature of most magazine covers.

Overall, in comparison to Total Film and Empire magazine that I have analysed, Premiere magazine does not appear to dissimilar to other film magazines and adheres conventions that are typical of film magazine including the layout structure and use of one main image as the focal point. An obvious difference would be the fact that the cover is in French and if it were to be translated to English, the magazine could fit amongst the other film magazines in the British film magazine market. However the magazine would target perhaps a younger age audience.