Business Description

General Description of the Business

This is a partnership business where the main activity of the firm is to provide quality product through the Multan city. We will collect chicken and eggs from different producer near to Multan city. Chicken and eggs will be distributed to restaurant, super shop, hotel, community center, and bakery and catering houses around Multan city. Prolong the sufficient supply to the customer is one of our most important purpose. We want to supply extend area of Multan city with affordable price.

Industry Background
The poultry farm is a project of livestock sector, in which, the day old chicks (DOCs) are raised on high protein feed for a period of six weeks. Broiler meat is the cheapest source of animal protein available in the country. The time required for rearing broiler birds is lesser than that for large animals. The consumption of white meat is increasing due to growing health consciousness in the masses. Broiler farming is a profitable venture due to continuous increasing demand of the meat in the market. Annually, seven flocks of birds will be reared on the same premises of the farm. The broiler birds are sold to traders and the whole sellers markets in the urban areas. Sometimes birds can also be sold directly to the shopkeepers in the urban markets. Broiler meat is the cheapest source of animal protein available in the country. The time required for raising broiler birds is lesser than that for big animals. The consumption of white meat is increasing due to growing health consciousness in the masses. According to the Agriculture Statistics of Pakistan the per capita consumption of poultry meat is increasing at a rate of 4% per annum.

Goals & the potential of the business

The Main goal of our company will be to earn the profit maximum while providing very high quality products to the customers. Following are the potential of our business Growth in small business Government role and support Develop training program for Poultry Farmers Meet large demand of meat per year at cheaper prices Less Chances of Diseases

Uniqueness of Product Services

Our main uniqueness is that we are making control sheds in which temperature will remain maintain and according to the requirement of the chicks and it will keep us away from different diseases of chick.

Marketing
Research & Analysis
Target Market
Target Market and target customers of our business will be different Hotels and restaurants Specially junk food Restaurants, Super Markets and after achieving this target market we will further move to international market specially UAE and Saudi Arabia. Because consumption of Chicken in these countries is very much. and these countries are very much interested to import the chicken from different countries to fulfill their demands.

Market Size & Trends

No doubt this poultry industry is growing in Pakistan very rapidly. And its size is kept on growing. According to the trend of the market the prices of the products are settling according to the demand and supply of the products.

Competition
Our main competitors is Khawaja poultry Farming and they are doing the business in this field from last 7 years but we have an edge on them because we are making controlled sheds which will be computerized but their sheds are not controlled they have manual sheds which results in many diseases in chicks.

Estimated Market Share

As we are entering in a market as new entrepreneur so it will take some time to capture the market share. But according to our plans we will try our best to capture the market as soon as possible.

Marketing Plan
Market Strategy Sales & Distribution

Marketing strategy: We use new processing options which can differentiate our product from the products of others. We ensure quality product with affordable price. We always search for new quality factors related to our products that customers wish to see in the product. Provide hygienic and nutritious feeding that may help to attain distinguishable quality factors like color and test of meat.

Sales & Distribution:

Farm (Producers)

Middleman

Wholesalers

Retailers

Enducsers

Pricing
Pricing is the most important factor for this business to compete with competitors to sustain in the market. Our pricing method is simple. We will only sale product with a limited profit that means our sales price is our cost plus limited profit. We will also offer different types of price and product discount in different types of festival.

Advertising & promotions

To know the people about business every company need promotion. Big companies spend a large proportion of their budget for promotion. We also have some promotional strategy advertising, banner, billboard, leaflet, poster etc. We will give advertising in different newspaper and magazine in our country. We give billboard in some important hub of Multan city. We will also provide leaflet, poster, and we will personally contact different hotels chain and supermarket because in this type of business our contacts will be the biggest promotion. For making customers order easy we also have a email address, so that customers can order us easily. We are going to introduce own website for customers convenience. We moreover supply our product (chicken and Egg) to the customers by own transport system with full responsibility.

Operations

Location
Location of our Business will be in the city of Multan at Mutital Road near Khawaja Poultry Form. We have selected this place because there will be no environmental problem because this place is away from the city.

Advantages
Poultry Farming in Controlled Environment has brought a great change in poultry industry of Pakistan and is rapidly becoming popular among broiler producers due to its following significant advantages: 1. The temperature remains consistent round the clock providing very conducive environment to the broilers. 2. The temperature can be brought down by 10C to 15C in controlled environment farm as compared to the conventional farm and makes environment more comfortable for birds. 3. In conventional farming the broiler production in summer is almost stopped and only four flocks could be taken whereas in controlled environment farming 6-7 flocks could be raised 4. Being controlled environment the incidence of diseases could be minimized and cut down the cost of vaccine and medication of Rs. 2-3 per bird as compared to conventional farming. 5. In controlled environment farm only one person at daytime and one at night time are sufficient to look after a flock of 35,000 birds. Whereas conventional farm nearly 6-8 persons are required to manage such a flock. 6. In controlled environment farm a broiler flock is ready for market in 37 days as compared to 45 days in conventional farm.

Zoning
Location of our Business will be in the city of Multan at Mutital Road near Khawaja Poultry Form.

Taxes
The Federal Board of Revenue (FBR) is likely to reduce minimum tax rate from 1 percent to 0.5 percent for poultry sector under Section 113 of the Income Tax Ordinance 2001.

 Access to Transport
No doubt our location is bit away from city but by this we will not have transport issue because mainly we need trucks and mazda services and they are easily available from our location

Management
Management Team
To look after the feeding, vaccination and cleaning operations at the farm skilled worker required. Following manpower is required for a farm of 30,000 birds.

Description Doctor Supervisor Housemen Electrician Watchmen Cleaner Total

No. 1 1 2 1 2 1 7

Salary Per Month Salary for the Year (Rs) (Rs) 20000 240000 10,000 120,000 11,000 132,000 8,000 96,000 11,000 132,000 5,500 66,000 65,500 786,000

Legal Structure-Stock Agreements, Employment Agreement

Our stock agreements purely depend upon our contacts with the different dealers and our target market customers. As far as employment agreement is concern we will have a agreement with our doctor and supervisor..

Critical Risks
a)Potential Problems
1. 2. 3. 4. 5. 6. Adoption of new vaccines High cost of raw material Diseases Change in the government regulation. Bird Flu Energy crises

b)Obstacles & Risks

Main Risk which we will face is diseases factor and the other obstacles is delivery risk we have to see that always delivery is on the right time because over time delivery may cause problems. We have to make sure that we put the delivery within the 40 days of filling of sheds because after this chicken become overweighed and their legs are broken which cause many problems.

c)Alternative Courses of Action

1. Appoint Doctor for Diseases 2. Buy a generator for energy Crises 3. Make Contacts with the dealers to sure the delivery