Brumbaugh - Google Phase 2

Wednesday, October 3, 12
Hi everyone!
Open Sans Our homepage interface is clear and simple, and pages load instantly.
`~
I am rebranding Google Search into a Dynamically branded search experience. CLICK Googles current brand elements are the blue, red, yellow, and green colors applied to the Catull typeface. Their secondary typeface is Open Sans which is used on the buttons and links. CLICK Google has this to say about their current homepage: Our homepage interface is clear and simple, and pages load instantly.
MISSION
Google
Mission Statement
3
Mission Statement Googles mission is to organize the worlds information and make it universally accessible and useful.
ESSENCE
Focus on the user and all else will follow.
Rule #1 of Googles Ten things we know to be true
Its best to do one thing really, really well. We do search.

Rule #2 of Googles Ten things we know to be true
Google
Brand Essence
4
Google operates under a ten point belief system called Ten things we know to be true. I would like the share the rst two of those with you now. #1 Focus on the user and all else will follow. The user is the most important factor in everything Google does. #2 Its best to do one thing really, really well. We do search. With one of the worlds largest research groups focused exclusively on solving search problems, we know what we do well, and how we could do it better. Our hope is to bring the power of search to previously unexplored areas, and to help people access and use even more of the ever-expanding information in their lives.
TARGET AUDIENCE
Students
Business
Individuals
Google Search has a very diverse target audience (diversity is actually a predominant goal of the company). With that said everyone who uses a computer is Googles target audience. Statistically they are:
Under 34 years of age.
Of upper-middle class income structure.
Currently have or will have small families.
ATTRIBUTES
DIVERSE
INNOVATIVE
PERSONAL
FUN
Diverse Google is diverse because it is made up a wide range of products and services for anyone, anywhere. CLICK! innovative Google is innovative because they are always pushing for the best possible search experience through constant experimentation and user testing. CLICK! Personal Google is personal because they want to be involved in every aspect of your life providing answers for any question you have. CLICK! FUN Google is fun because of its bright colors and playful spirit that they embrace through humorous homepage images and april fools jokes. CLICK!
DESIGN OBJECTIVE
My objective is to dynamically rebrand Google with a design system that takes into account each individual users name, age, location, and frequency of use. With that information I wanted to created a personal brand mark that celebrates and reects the diversity of every Google Search user.
NAMING DEVELOPMENT
You
Your Search
Your Name
Google You I choose Google You because it embodies the core of what search is about. Google Search is about providing you with the information you need when you need it. CLICK! Google Your Search I choose Google Your Search because not only does it provide a sense of personalization but it also speaks to the function of the site. CLICK! Google Jane Doe or Your Name. I choose Google Your Name because it gives the user total ownership over the Google Search. Theyre not just using Google search, theyre using their Search powered by Google. CLICK!
BRAND MARK #1
Google Your Search
BRAND MARK #1
Google Your Search
high
DIVERSE FUN
INNOVATIVE
PERSONAL
Museo Sans 500

Museo Sans 500 Italic
Name ABCDEFGHIJKLMNOPQRSTUVWXYZ
Activity
low
100 90 80 70 60 Age 50 40 30 20 10 0
Location Fred, Age 20, Low Activity, Pensacola, FL
Google
your search
CORE GRAPHIC
10
My rst brand mark Google Your Search This mark includes the easily recognizable google color scheme and is based on the idea of geometric shapes popping off the screen. CLICK Ive created a grid for the different variables that ive selected to determine the users dynamic and individual brand mark. These factors are Name, Age, Location, and Level of Activity on Google Search. CLICK
BRAND MARK #1
SAMPLE USERS
DIVERSE FUN
INNOVATIVE
PERSONAL
Museo Sans 500

NAME AGE ACTIVITY LOCATION
Google
your search
Google
your search
Google
your search
Fred
Tim
Adam
11
Here are three examples of different Google Search uses utilizing the dynamic brand. Fred, Age 20, Low Activity, Pensacola, FL Adam, Age 44, Medium Activity, Washington, DC Tim, Age 77, High Activity, San Francisco, CA
BRAND MARK #1
B+W / COLOR
DIVERSE FUN
INNOVATIVE
PERSONAL
Museo Sans 500

Google
your search
Wednesday, October 3, 12 12
Brand mark in B/W & Color
BRAND MARK #1
PATTERN
DIVERSE FUN
INNOVATIVE
PERSONAL
Museo Sans 500

13
Here are a series of patterns created with the mark. Which eludes to the fun nature of google.
CLICK!
BRAND MARK #1
IMAGERY
Google
your search
The style of my supporting imagery is very vivid and colorful. It ranges from a wide range of photographs of wherever people go from nature to CLICK!
BRAND MARK #1
IMAGERY
Google
your search
The big city.
CLICK!
BRAND MARK #2
Google Your Name
16
BRAND MARK #2
Google Your Name
DIVERSE FUN
INNOVATIVE
PERSONAL
Maven Pro Light 200 Helvetica Regular
Name
VW X YZ M NO PQ R DE F GH I ST U JK L
90
AB C
3 2 3
80
60
Age
30
gh
20
Av e
Activity
70
50
Hi
40
Lo w
10
CORE GRAPHIC
Location Sarah, Age 18, Medium 3 Activity, Houston, TX
Sarah
17
My rst brand mark Google Your Search This mark includes the easily recognizable google color scheme and is based on the idea of geometric shapes popping off the screen. CLICK Ive created a grid for the different variables that ive selected to determine the users dynamic and individual brand mark. These factors are Name, Age, Location, and Level of Activity on Google Search. CLICK
BRAND MARK #2
Sample Users
DIVERSE FUN
INNOVATIVE
PERSONAL
Sarah
Joe
Kelly
18
Here are three examples of different Google Search uses utilizing the dynamic brand. Fred, Age 20, Low Activity, Pensacola, FL Adam, Age 44, Medium Activity, Washington, DC Tim, Age 77, High Activity, San Francisco, CA
BRAND MARK #2
B+W / COLOR
DIVERSE FUN
INNOVATIVE
PERSONAL
Jane Doe
Jane Doe
19
BRAND MARK #2
PATTERN
DIVERSE FUN
INNOVATIVE
PERSONAL
20
Here are a series of patterns created with the mark. Which lends itself to a nice diverse pattern. Each one being unique to the individual user.
CLICK!
BRAND MARK #2
IMAGERY
21
The style of my supporting imagery is ideally high contrast and dark enough for the google colors to pop. Being capable of fitting into the city setting is a must as most users live in the city and might use urban photos for their backgrounds.
BRAND MARK #3
Google You
22
BRAND MARK #3
Google You
STU VWX
DIVERSE FUN
INNOVATIVE
PERSONAL
Futura Std Medium

Gotham Rounded Book
YZ
JKL MNO PQR ABC DEF GHI
70 40 10
CORE GRAPHIC
80 50 20
90 60 30
High 1 2 Ave 1 2 Low 1 2
3 3 3
Adam, Age 44, Medium 2 Activity, Washington, DC
you
23
My third brand mark Google You This mark includes gradient versions of Googles core colors for a more modern and innovative stance on the brand. CLICK Ive created a grid for the different variables that ive selected to determine the users dynamic and individually theirs own brand mark. These factors are Name, Age, Location, and Level of Activity on Google Search. The placement of these factors has changed for this mark. In the previous the location of the user could effect the entire mark, now it is equal with the others and has only a quadrant to itself. CLICK It can even build on top of its self over time CLICK. This represent the current information, and now I can place CLICK! the year before behind it to make the form more complex.
BRAND MARK #3
SAMPLE USERS
DIVERSE FUN
INNOVATIVE
PERSONAL
Futura Std Medium

Gotham Rounded Book
you
you
you
Adam
Fred
Tim
24
Here are three examples of different Google Search uses utilizing the dynamic brand. Adam, Age 44, Medium Activity, Washington, DC Fred, Age 20, Low Activity, Pensacola, FL Tim, Age 77, High Activity, San Francisco, CA
BRAND MARK #3
B+W / COLOR
DIVERSE FUN
INNOVATIVE
PERSONAL
Futura Std Medium

Gotham Rounded Book
25
B&W comparison
BRAND MARK #3
PATTERN
DIVERSE FUN
INNOVATIVE
PERSONAL
Futura Std Medium

Gotham Rounded Book
26
Here are a series of patterns created with the mark. Each users mark can be used to create a new pattern.
CLICK!
BRAND MARK #3
IMAGERY
27
The style of my supporting imagery is very vivid and colorful.
BRAND MARKS
COMPARISON & SELECTION
DIVERSE
INNOVATIVE
PERSONAL
FUN
Google
your search
Jane Doe
you
28
I have decided to choose my third mark Google You because I believe that by comparison that mark looks more innovative than the existing Brands. It also appear more fun and diverse through its wide range of colors being pulled out through the gradient. Considering each mark is also personalized it also has an edge over the competition by giving the user something that is uniquely their own.
APPLICATIONS
Mobile Web
you
sign out
29
Google Mobile website showing my personalized brand mark.
APPLICATIONS
Website
www.google.com
you
sign out
30
Website with my personal branding. Showing the mark progression from before I moved to KC and after on top. Older, On the web more, and in the midwest.
APPLICATIONS
Business Card & T-Shirts
Eli Sebastian Brumbaugh
Skynet AI Designer
you
www.google.com
1600 Amphitheatre Parkway Mountain View, CA 94043 650-253-1343 direct 650-823-4224 cell admin@google.com
you
you
31
Business card design that has each individual employees own user mark on it. Here are also a series of T-Shirt designs. You could have an individual mark such as yourself or even several brand marks for your friends and family.
Thank You
32

Brumbaugh - Google Phase 2

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Brumbaugh - Google Phase 2

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Wednesday, October 3, 12

Its best to do one thing really, really well. We do search.

Museo Sans 500

Museo Sans 500

NAME AGE ACTIVITY LOCATION

Museo Sans 500

Brand mark in B/W & Color

Museo Sans 500

The big city.

Maven Pro Light 200 Helvetica Regular

Location Sarah, Age 18, Medium 3 Activity, Houston, TX

Maven Pro Light 200 Helvetica Regular

NAME AGE ACTIVITY LOCATION

Maven Pro Light 200 Helvetica Regular

Maven Pro Light 200 Helvetica Regular

Futura Std Medium

JKL MNO PQR ABC DEF GHI

High 1 2 Ave 1 2 Low 1 2

Adam, Age 44, Medium 2 Activity, Washington, DC

Futura Std Medium

NAME AGE ACTIVITY LOCATION

Futura Std Medium

Futura Std Medium

The style of my supporting imagery is very vivid and colorful.

Google Mobile website showing my personalized brand mark.

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