MSc, MBA Professional with 4+Years, in Marketing Sridhara Mishra

1-11-162/163, 2nd Floor, Shyamlal Bldgs, Begumpet, Hyderabad-500016 Mobile: +91 9210919645, E-mail: sridhara22@gmail.com

PROFESSIONAL OVERVIEW
A graduate with chemistry (BSc-Chemistry, Zoology & Botany) and post graduate in life science (Spl. Biochemistry), further completed management education (MBA) from Institute of Public Enterprise, Hyderabad. With total working experience of 4yr 10months, below few points describe my exposure. Business development and marketing API, Intermediates and Fine Chemicals Exhaustive exposure to manage, coordinating freight, inventory and production scheduling Developing good relation and rapport with new customers Expanding the business activities with existing customers Revival of discontinued customers Exposed to different customers from small scale to MNC Managing people

CAREER OVERVIEW
From Sep. 2009 to May 2012: Sr. Executive Business Development at Indo Phyto Chemicals Pvt. Ltd. (A Subsidiary of NAARI.AG) NAARI AG is a Swiss Pharma Company having head office at Basel, Switzerland. We have subsidiaries and front end marketing team in CIS Countries, Russia, Ukraine headed by Dr. Manfred Paul (Ex. MD of Bayer ). We have contract development partnership in Spain. For Diagnostic we have Contract Manufacturing in China (Approved by EU). We have numerous marketing and distribution partnership in North America. In India, we have two plants API and Formulation. API facility, we bought in 2009 with name of Indo Phyto Chemicals Pvt. Ltd. at Kashipur, Uttarakhand. We upgraded it by spending USD 7 million in last 24 months. Today it has vast infrastructure for API & intermediate production and also has a Fermentation base. We also have a formulation plant in India having large hormonal & non hormonal facility at Rudrapur, Uttarakhand with name of Jagsonpal Pharmaceuticals Ltd., which is contract manufacturer for NAARI. Our Company has spent last 24 months in developing 20 ANDAs / Dossiers & 24 DMFs, out of these we plan to file 4 DMFs & 6 ANDAs (Bio equivalence studies already completed) in 2012. Our plant passed pre inspections by WHO Geneva, Europeans & Americans. We have Corporate office and R & D Centre for API at Noida, U.P. IPC, located in Kashipur, Uttrakhand, India, is a composite plant of APIs and Intermediates. The campus, spanning across 48,000 square meters, is located in a Tax Free Zone. IPC is a zero discharge plant and has a state-of-the-art effluent treatment plant (ETP). IPCs ISO 14001 certification is a testimonial for IPCs commitment towards environment and society. Built with passion, commitment and diligence, IPC is a state-of-the-art infrastructure employing the best equipments, machinery and Human Resources. Our core values are safety for our staff and the local community, respect for the environment, and deliverability of safe and highest quality products to our consumers. Currently, IPC is the major production centre for NAARIs APIs and intermediates. The IPC plant is large enough to accommodate the entire production process at this single locationstarting with phytochemicals and Page 1 of 5

ending with finished APIs. The IPC plant also facilitates fermentation and chemical synthesis producing key intermediates and finished APIs. 1. To promote products to International clients though ways of sampling and meetings during conferences like CPHL, Chemspec & Informex, India. 2. To look after the sales & promotion activities of the semi regulated and developing countries. 3. To coordinate with plants to ensure timely execution of deliveries. 4. To keep tight control on Payments and collections. 5. To interface with high net worth clients for understanding their requirements & suggesting most viable solution and cultivating relations with them for customer retention & securing repeat business. 6. To analyse business potential, monitoring competitor activities and planning counter measures. To identify and pursue business opportunities through market surveys. 7. To provide image building plans; advising the company for innovative marketing plans & building image exercises for gaining credibility & market share. 8. Market potential vs. Sales data analysis & develop campaigns to propel sales boost in line to the market potential. 9. To ensure speedy resolution of queries as well as grievances to maximize client satisfaction levels. 10. To formulate long term / short term strategic plans to enhance operations. 11. To identify & develop new streams for revenue growth, monitoring sales as well as collections 12. To supervise routine advertisement promotions. Forecasting monthly / annual sales targets & executing direct marketing plans within a given time frame thereby enhancing existing clientele.

Coordinating activities right from developing customer, processing purchase order, timely execution of deliveries, follow up on payments and resolving customer queries Carry out Market research for our products (APIs), Competitor Surveillance, Demand & Sales Forecasting, Production Planning, realize customer requirements and monitor sales as well as collections. Promote products to International as well as Domestic Clients Analyze market potential and sales and develop strategies to boost sales Identify and develop new streams of revenue growth, formulate long term and short term strategic plans to enhance operations. Represent company at various business events CPhI and coordinate with the organizers on behalf of company.

From Sep. 2009 to May 2012: Executive Marketing at Anus Laboratories Ltd Anus Laboratories Ltd is a US $ 65 million public listed company established in 1996, and managed by experienced professionals engaged in manufacturing of Active Pharmaceutical Ingredients (API) and Intermediates. It has total four production units, two near outskirts of Hyderabad and two near Vishakhapatnam. It is the market leader across the world with 60% of market share for three of its products in their addressable market.

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Work Profile Sales and marketing of APIs, Intermediates and Fine chemicals in both domestic and international market for below products. API Metformin Tramadol Hydrochlorothiazide Intermediates D (+) Ester An intermediate for Diltiazem Cis (+) Hydroxy lactum An intermediate for Diltiazem 6-Chloro-2-Haxanone An intermediate for Pentoxifylline 2,4 Dichloro 5-Floro Acetopheone Intermediate for Ciprofloxacin Q-Acid An intermediate for Ciprofloxacin Fine Chemicals Sodium Methoxide solution Sodium Methoxide Powder

Frequently contacting the existing customers for maintaining business relationship Developing new customers for increasing the business and capturing the market Preparations of sales projections Market intelligence & market analysis

Achievements Increase the Sales of Sodium Methoxide Solution from 180 MT to 300 MT per month, and Sodium Methoxide Powder from 65 MT to 100 MT per month Achieved all time record collection of 2.04 Corers for Sodium Methoxide Added new customers from domestic and international market Participated as Exhibitor in different trade show such as Chemspec India and CPHI India in 2009, 2010 and 2011 and developed good contacts for business development

From Oct. 2004 to Mar. 2007 at Maa Tarini Cashew Processing Centre; Mandiapalli, Vhanja Vihar Work Profile Completely responsible for day to day operation of plant Strategic sourcing of raw cashew and marketing of eatable cashew nuts Co-ordinating freight, inventory and production Strategic manpower planning

Achievements Responsible for leading a team of 30-35 person for cashew processing activities Successfully managed manpower as the production of eatable cashew was seasonal Joined organization as an Supervisor in Oct 2004, promoted as centre manager

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ACADEMIC OVERVIEW
General Course in Intellectual Property Rights (IPR) from WIPO in 2010 MBA (Marketing) from Institute of Public Enterprise (IPE), Hyderabad in 2009 MSc Life Science (Spl.- Biochemistry) from Berhampur University in 2003 BSc (Chemistry, Botany Zoology) from Berhampur University in 2000

COMPUTER KNOWLEDGE
Office Suite : MS Office ERP : Focus, MS Navision

STRENGTHS
Self Starter Ability to work in teams Good negotiating skills Achievement oriented Strong interpersonal communication skills

EXTRA CO-CURRICULAR ACTIVITIES

Won Money Bhai contest (among top 5, all India basis) three times from CNBC-TV18 Published two articles in students corner in Business Standard during MBA Completed Diploma in Yoga (UGC sponsored 3 month course) and also participated in 7 days Art of living classes sponsored by Anus Laboratories Ltd Was an active cadre of NSS and participated in two village camps Was a cadre of Scouts and Guides

PERSONAL DETAILS
Date of birth : 1st July 1980 Nationality : Indian Languages known : English, Hindi, Oriya and Telugu(in beginners stage) Marital Status : Married Email: : sridhara22@gmail.com Contact No : +91 9210919645 Present Address : Plot No 1-11-162/163, 2nd Floor, Shyamlal Building, Begumpet, Hyderabad-500016, AP Notice Period : 30 Days

REFERENCES

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