PRESS RELEASE Seymourpowell creates iconic brand identity and packaging design for new SHAPE.

SMART range from Goldshield

London, UK, 17 June 2010 leading global design and innovation company Seymourpowell is pleased to announce it has created the name, brand identity and packaging design for the new SHAPE.SMART range from leading pharmaceutical company Goldshield. SHAPE.SMART is a new umbrella brand from Goldshields healthcare division and consists of three weight-management products: APPEsat, LIPObind and DEcarb. Previously, APPEsat and LIPObind existed as individual products under the Goldshield brand. With the recent launch of DEcarb, a natural carbohydrate blocker, the brief given to Seymourpowell was to create a new weight-management umbrella brand within Goldshield, bringing the three sub-brands into one related family of products with their own distinct identity and on-shelf standout. Working closely with Goldshield on brand strategy and positioning, Seymourpowell introduced SHAPE.SMART as the umbrella brand name and developed clean, proud and iconic graphics, including the central figurine shape to reflect those within Goldshields own visual identity. Under the new design, APPEsat and LIPObind packs retain their original blue and red colour palates, while DEcarb introduces a combination of green and red. All three have matching typography and design layout. Seymourpowell also helped Goldshield co-develop the SHAPE.SMART EATERtypes system so it effectively worked within the pack design. EATERtypes is an assessment method specifically developed to inform and help users understand their eating habits and therefore which of three products is best suited to them. David Towse, Marketing Manager at Goldshield Group Limited commented, Seymourpowell has created a brand identity for SHAPE.SMART that successfully unifies all three of our weightmanagement products giving us great brand presence at point of purchase. Jonathan Shaw, Director of Packaging at Seymourpowell added, We have an excellent relationship with Goldshield and were delighted to work closely with the team to develop the SHAPE.SMART umbrella brand in its entirety. Combining the launch of DEcarb with the union of all three products through design, weve successfully given the range a new lease of life and fantastic on-shelf standout. ***ENDS***

For further information on SHAPE.SMART packaging design: Tim Duncan PR Global, Seymourpowell Email: tim.duncan@seymourpowell.com Tel: +44 (0) 20 7386 2369

For further information on SHAPE.SMART products and/or Goldshield: Simon Hackett Pegasus PR Email: shackett@pegasuspr.co.uk Tel: +44 (0) 1903 821550

About Seymourpowell the shape of things to come Seymourpowell is one of the worlds leading design and innovation companies. Founded in 1984 by Richard Seymour and Dick Powell, the London-based group of award-winning designers has produced some of the milestone products of the last two decades. The company is now part of the Loewy Group. Seymourpowell is currently 80 people, combining a design studio, research centre, materials library and prototyping workshop. Seymourpowell has a unique holistic approach to design and innovation, which combines in depth experience and up to date intelligence about people, markets and businesses. The company has the ability to forecast and interpret the vital implications of behaviors and work out future scenarios to give its clients the confidence and reassurance they are making the right decision. Seymourpowell is skilled in exploiting ideas that create real value and always look to move clients forward creatively. Seymourpowell is not just a company of visionary thinkers, but future doers. Ultimately, Seymourpowell is about making things better: better for people, better for business and better for the world. Specialisms include design innovation, transportation design, ethnographic user research, strategy and new product development (NPD), trends and forecasting, product design and development, 3D structural design and 2D graphic design About Goldshield Goldshield Healthcare is the healthcare division of the Goldshield Group plc, a leading British pharmaceutical and healthcare company. Goldshield Healthcare produce ethical prescription pharmaceuticals, non-prescription medicines, vitamins, minerals and supplements and a wide range of other healthcare products.