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24, No. 2, Eisenhower and Governance (Spring, 1994), pp. 363-373 Published by: Blackwell Publishing on behalf of the Center for the Study of the Presidency and Congress Stable URL: http://www.jstor.org/stable/27551246 . Accessed: 13/01/2011 21:51
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The President's
Party
JAMES A. DAVIS
Associate Professor, Political Science
DAVID
Assistant
L. NIXON
Professor, Political Science
Abstract examines some of the mechanisms through which the American to the more decentralized governing environment which has confronted presidency may adapt recent In it we will argue that new, institutionalized means have emerged Chief Executives. in order to coordinate the electoral and various policy activity of presidentially affiliated groups. was to to this pattern. A We use the term present refer "president's party" president's party it declined. The final the early years of theReagan administration hut, during subsequently, section of the paper describes a set of conditions which will revive the president's party within This paper eight years. a coalition For purposes of this paper, the "president's party" refers to in its electoral, of interest groups developed and coordinated and adminis legislative, trative activities by a particular president. It differs from temporary or "per issue" of interests because the same general constellation coalitions of groups remains inte across numerous a issues arising within administration. grated particular presidential It differs from traditional parties in that it does not necessarily its architect outlive a traditional party coalition. and become part of seems in the foresee president's party across presidencies unlikely selection processes do not produce skilled Chief Lobbyists depend the president's it party is not the same as a traditional party although ably. Thus a per issue coalition. is the president's such parties. Neither The augments party coalition. party is a "per president" president's are The effects of a president's party on American democracy necessarily specula tive but nonetheless A president/group alliance could greatly redistribute important. Bequeathing able future because could match power. No counterforce itwas the power of a fragmented unless to dissipate presidential energy in a resources of the the potential party president's or a Congress protected, parochial bureaucracy ? or an angry tangle of delays and informal vetos a
public. The authors argue that an institutionalized White House capacity to manage a coalition was in pursuit of electoral of interest groups and governmental goals in the latter two years of the Carter administration. attained A clear working example
363
364
in the first two years of the Reagan of a president's administration. party evolved It declined in the latter six years of the Reagan No president's party presidency. the Bush administration. emerged during of the president's party. This requires two things. predict the re-emergence must The climate of public expectations favor change and governmental activity must stress activism and the presidential skills in bargaining, along with personality We negotiation party will and lobbying. Thus, the final prediction of this paper is that a president's occur are met. We two conditions these re-emerge when predict this will in either one of the last two in this decade. administrations presidential The tenor of events surrounding the 1992 presidential indicate that elections of a climate The only remaining is an activist Chief Lobbyist. Political activism of expectations favoring for the re-emergence requirement and change has been of a president's party
Fragmentation
and
the Decline
of Political
Parties
The president's the structures, party pattern of political to a changing The creation of new of presidents environment. response political for the conduct of traditional party functions?especially interest aggre arrangements an to the changing American example of institutional gation?provides adaptation political dation are the consoli political parties and folio wings beliefs, issues, performance appraisals, candidacies, are into two large public alternatives. Voting and policy-making thereby simplified and made more workable. Parties thus guarantee the first requisite of democracy? of diverse They also help elected public have officials, such as presidents, situation ?particularly the classic functions Among its fragmentation. ascribed to American
is an evolving
a series of Recently, political developments States which undermine such traditional party attenuation of the instrument
functions.1
majorities ?namely, governing the public and, consequently, across waned since these decisive times. This, Depression generations succeeding combined with the centrality of television and personal imagery in American politics, has resulted The fostered forces in the individualization the executive of election criteria is the case in both and legislative of subcommittees and the weakening reforms of the 1970s have the traditional and political agendas. branches of government.3 of the seniority
to build electoral and used by presidents historically the political in party. Party loyalty has weakened as the effects of the Great in their representatives2
This
system
in Congress
action committees (PACs) and their temporary ad hoc (i.e., "per issue") coalitions. The power of groups to influence policy outcomes numerous and powerful subcommittees has compounded the fragmentation through
it increasingly have made of their agenda.5 Under their political along with
party's inmore decentralized operating decision-making to use the party to insist difficult for presidents these conditions interest groups have organized
over the has emphasized skills needed to gather delegate image projection bargaining blocs in caucus/convention selection processes now test Public systems.7 Presidential than Chief Lobbyist skills better skills. This discounts those Presidency precisely activist presidents ?to skills in negotiation needed by presidents?particularly offset a the declining role of traditional parties8 in building majority. working are less able to in today's fragmented their promises Presidents keep political of American and plausibility setting. Public faith and thus the legitimacy democracy situation make a presi suffer consequently. Weak parties and the fractious political dent's ability to cobble together coalitions more difficult and more than important ever. Thus are to find additional means to aggregate today's presidents obliged interests and build electoral and governing majorities. The function of coalition building in a democracy is as fundamental and compel as ever at in American the moment the means in traditional when ling precisely history structures have declined. it has become Thus, likely that presidents will develop new structures to help traditional to build electoral and function parties governing a seems inevitable like in a democracy that majorities. party Something president's so much more has come to promise than it delivers. President's Party traditional Ameri just described undermine fragmenting can and aggregating institutions. What is often overlooked is that as mediating new or modified structures structures evolve to lose viability, the political perform same basic function a of building majority. The core criterion for a president's party is its capacity to stay largely intact across issues a to traditional administration. Adherents confronting particular parties are bound similar socialization and by the identifications, together by experiences and beliefs that result. It is through partisan eyes that a attitudes of the majority views and appraises their stake in how candidates address the demands general public The circumstances of the times. or interest group constituencies are degrees "organized publics" an bound together within traditional parties by exchange of group electoral, legisla for a favorable policy agenda. This is also the partic tive, and administrative support To varying ular glue the president's party together. groups Participant a for allying with than in "per issue" group greater policy payoff president individual group lobbying or traditional party capabilities. A Review There of the Literature that holds presume coalitions, a Mediation Possibilities: The
are two particular focal points in the literature on traditional parties. The first stresses party structures and the second party functions. The structural school centers on three discernable structures: a party organization, a party in the electorate, and a party in government. These first discussed elements, by V. O. Key,9 have
366
to organize many texts on parties such as Paul Beck's and Frank Sorauf's official or includes all activists, Politics in America.10 The party organization Party or some other resource to the party. The party who contribute not, time, money, are either candidates for, or holders of, in government refers to partisans who public served at any level. The party in the electorate refers to citizens who do not meet a given the role criteria of the first two components, but nevertheless with identify alternative. party in the party literature centers on their functions. The second emphasis Joseph as ". . . groups A. Schlesinger, for instance, defines parties and party organizations to gain control of government in the name of the group by winning organized a party as ". . . any group, to public office."11 Leon Epstein election recognizes to elect governmental however officeholders under a given loosely organized, seeking label."12 Robert definition Huckshorn's describes a political party as J. "pragmatic" "an autonomous the purpose of making nominations and group of citizens having office in the hope of gaining control over governmental elections power through contesting the capture of offices and the organization of government."13 have similar bases. Both hold that These structural and functional abstractions term "party" somehow to an institutionalized the refers coalition electoral/governing over time and across issues. which this base point differences emerge. persists Beyond The functional view is more flexible. In order for an entity to be considered a some indeterminate sense, it need only demonstrate type "party" in the functional of organized activity. electoral/governing to have certain features The structural conceptualization requires institutions as "parties." Itmust be an before qualifying entity with distinct government organized and electoral components. The structures comprising the president's party have the to fulfill traditional party functions. However, the president's potential party should to a be seen as a structural adaptation It is roughly environment. fragmenting political analogous functions. cies to traditional parties and carries out similar electoral and governmental
In the president's party the leadership networks serve as the party The party "organization." and administrative with staff working supportive
interest constituen of organized in government is the campaign office holders. The base public
membership functional
in the party literature stresses the mobilization of to develop electoral The president's party functions support. its emphasis and governing is on governing. This is a response support although to the that increasingly characterizes theWashington political fragmentation political to reinforce a traditional party environment. the president's Thus, party functions the latter has attenuated. where we refer to as the What party was first predicted by Joseph Pika.14 president's come to a coalition of interest groups. Pika asserted that presidents would rely upon Presidents would be bound to groups by exchanging increasingly recogni presidential and administrative tion, access, and policy for group electoral, support. legislative, emphasis electoral and governing
of cooperative interests is the organized (i.e., "organized publics") in the electorate. the president's of the party Thus, party is equivalent to traditional parties. analogous
bounded
Grossman
Martha
system which
served to structure
are
Lester G. Seligman and Cary R. Covington have argued that presidents to substitute White structures ? House coalition building increasingly required structures of the less viable policy management and electoral such as the OPL ?for Finally,
go so far as to suggest political parties.18 Indeed, Seligman and Covington is determined their ability to create and of presidents that the overall effectiveness by the White electoral and governing coalitions House.19 manage convergent through in the evolution Thus the key structural development of the president's party traditional of diverse group interests. of presidential management as the Office House of This has been done primarily agencies such through White The OPL has served to integrate presidential coalition forma Public Liaison (OPL). tion across both time and issue domains. has been the institionalization The often dealt with Rise of the President's
Individual
Party such as Franklin D. Roosevelt presidents in order to marshal different groups support
on But Roosevelt of legislation. usually relied congressional no effort was made like Kennedy before him, was more direct although Johnson, to institutionalize Without the same institutionalization, activity. presidential/group do not last. In a president's the presidential/group ties must last coalitions party a are encountered across the issues which multiple during particular administration. as an OPL Interest group management first became conspicuous assignment Nixon the Nixon administration. faced an assertive Congress controlled during by a conservative to the opposite party. Furthermore, Nixon sought agenda propound on the heels of so needed the extra lobbying Lyndon Johnson's Great Society and power of a set of interest Charles Colson was an interest group to in developing coalition The intervention Nixon's the antiballistic missile efforts regarding support system.20 of Watergate ?and the president's need for mass public support ?pre subsequent vented the formalization of this activity in the OPL until the Ford administration. oversee "town to sponsor conferences, the OPL Ford employed and meetings," administer reelection efforts.21 groups. successful
368
into a nearly coalitions evolved system of OPL-coordinated In April of late in the subsequent Carter administration. party complete president's a to fuse to use the OPL Ann Wexler 1978 presidential assistant began together union of private sector groups, and congressional administration leaders.22 officers, The Nixon/Ford This association environmental officials was very broadly based. It included elements of business, labor, state and local government It also utilized and social action groups. of senior Executive officers.23 to be the most
active and effective proved On one policy the Carter administration. governing during implemented in a week.24 The House meetings eleven White alone Wexler convened proposal was exhorted as much to generate full range of coalition grassroots participants as Most major for the president efforts (such as SALT support possible. subsequent mechanism were II ratification) within the Carter conducted similar administration through ? were also made to use this system in an electioneering mode Efforts mechanisms. in the the results of such efforts were less pronounced than they were though domain.25 programmatic The Carter system was both clearer group Carter Even with was to elect a network of presidentially the functioning activity designed organized of a president's party was the central role assigned to presidential/ across issues. The it lacked continuity
and to govern. However, than its institutionalization. Despite in the Carter employed theWhite system
liaisons
issues. of groups to address different structure module formed a permanent institutional the contribution of the interest group component final, missing property would be developed in
This
administration. Reagan established of Public the first complete party. The Office Reagan president's Liaison was even more pivotal for programmatic under Reagan than it leadership across issues the essential feature of continuance had been under Carter. Moreover, on support of the in Reagan's materialized than "party." It centered more president on support for issues or programs. The Reagan efforts to sell AW ACS specific aircraft long himself to Saudi Arabia the OPL involved effort illustrate continued term commitment While led the OPL meetings methodical became of a coalition as the new the enlarged OPL role as well to a particular of groups president. to manage most the president coalition activity, both
the ensuing
to an degree. For instance, Reagan personally unprecedented to generate group and grassroots support through phone calls, to interest group and speeches These the efforts included delegations. recruitment of groups which electoral support to Reagan had provided sale. campaigns yet had virtually no direct stakes in the proposed an argument that goes to the very heart of a president's given are derived that policy payoffs from the party's continuing, per The
and therefore the long term president's long term credibility, were at stake. Few actors in the American of participant groups, political prospects an from such high levels. The resulting polity could resist such appeal transmitted concerns. over 200 business included coalition
the AW ACS
tax in support of Reagan's the long This illustrates proposals. was given term self interest in a president's since business party support despite the increase in tax levels among many of the elements of that very constituency.27 actual and enlight served an educative the continuing Thus, dialogue presidential/group assumed that long term and overall payoffs behavior function. ening Participant in per issue coalitions. short term sacrifices. That is not the assumption outweighed Such contributions and participant alliances vary in their constellation temporary to the nature and value of immediate to participate In choosing according payoffs. term the overriding in a president's such as business demonstrate party, groups long of allying with an effective came Chief Lobbyist within a favorable climate of
advantage
and, in terms.
traditional party leadership was Structurally largely replaced by the organizational in conjunction with staff and format of interest group leaders working presidential the rank office holders. The party rank and file were other executive replaced by and file membership of the diverse group memberships. or interest role of traditional the programmatic aggregating was fulfilled to the regime. It was expected that all loyal parties loyalty through no elements of the president's would mobilize when called upon?even when party was to accrue to them. It is precisely direct programmatic such advantage expected In functional terms, short term forbearance ture to forge and long term commitment an adequate and enduring governing which allows any political struc combination.
of the causes behind the formation Indeed, discussion Reagan. seem inevitable. This is not the case, of the president's party can make its emergence Even before the end of the first term of the Reagan however. the administration, conditions which the "party's" emergence were altered. promoted a A president's party is much more likely to emerge during period which demands This is because and governmental the politics of change activity. change in the way of mobilizing than the politics of power require much more governing to achieve In order for contemporary consolidation. presidents significant policy sufficient support to overcome the labyrinthian govern changes they must mobilize mental the legislative process. process?especially
to a President's Impediments Party The long term evolution of a president's traditional party functions replacement ?of
370
veto is replete with procedural hurdles, detours, Congress delays, and must overcome effect change, ameasure's hurdle. This every proponents resources. considerable "Veto politics" or stopping an initiative at political of a number points, low amounts of effort. One require relatively victory is sufficient to stop legislation. The maze of veto points measure's opponents To
vis ? vis many presidents. its greater conservatism It is far easier guarantees Congress to stop measures that change the status quo than to assert them successfully. or undermine an activist can compete with presses Congress president who for change. It can also serve a conservative intends to restrict president who or other initiatives. Thus, the president's party is needed more by an activist, than a more passive counterpoint. liberal, probably Democratic president The president's traditional spending probably
is a natural brake. Thus party is a gas pedal where Congress rather than president's attractive for presidents become parties parties are maintained less demanding with Traditional parties agendas. by actors with as governors and members such of Congress, rather than by competing agendas, are sufficient to restrict initiatives the president alone. While and participate they in veto politics, it takes the augmentation of traditional parties by presidential parties to overcome more likely the tangle to develop a of legislative procedures. Thus, party is much president's a in times favoring activism is an and with president who
create their own mobilizing for the first two years when
taxes. At that time, public decreasing itwas during this time that the president's party achieved ingly, the third year of his first term however, Before three arrest any further The first was development. in the Senate. The president's party was without in the upper House. with The second reason was
a climate the congruence of Reagan's conservatism with over of expectations favored consolidation which change. While Reagan sought his first two years, they were conservative changes during priorities and he otherwise was inclined toward passivity and "feel good" politics. the party was also congruent with president's times and presidential personality. Itwas the remarkable power of the Reagan "public at amoment in our nation's history when the public needed to feel better presidency" The of Reagan's about changes security themselves were than learn through presidential needed the active support needed. Reagan rather leadership that fundamental of the aerospace and national for his defense buildup. He needed the support of business (in for his tax cuts. He succeeded in altering the tenor of these policy Most of the balance of the Reagan agenda could third arrestor
networks
presidency. grammatically
adequate.
Such a shift can only happen, however, when both the president's agenda and are congruent. In part, then, Reagan's structural shift was the public's expectations at and which of "throwing facilitated by a public mode weary money problems" that "America was, again, number one." yearned for assurances It has been widely character argued that the climate of public expectations which term. George into his successor's Bush was times continued ized Reagan's briefly to favor a consolidation agenda.28 Initial public expectations predisposed profoundly were The Bush presidency has been referred thwarted in the Bush administration. a a This perception has been maintaining guardian29 and presidency.30 acute in the area of domestic is precisely the area which This policy. particularly a to construct most requires the activist president with party. Consistent president's we have constructed Bush did not rebuild a president's the expectations which George to "veto politics" and devote his efforts to con party. Instead he was content play of the Reagan serving much legacy.31 a massive shift The climate of public expectation, however, was experiencing summer and fall of 1992 the battlecry of nearly all important presidential and by the a viable contenders ?including, and especially, Ross Perot?was change. Without or a sufficient traditional party base to its public presi supplement president's party, to as both was the Bush administration severely dency, domestic exacerbated agenda. This weakness, was controlled Congress, skillfully exploited Clinton status and Ross Perot were able to contrast domestic record a in its ability to galvanize hampered a of Democratically by the existence Both Bill challengers. by presidential change great to the success. his not
of public expectations House with of the Bush White quo, policy an effective President Bush, party, was unable to lacking president's foe of domestic agenda and could only rail against the amorphous "gridlock." With the electoral
invigorate governmental
defeat of President Bush the stage was set for the re-emergence party. The success of the Clinton candidacy was clearly keyed to for domestic policy activism and the early portions of his adminis expectations
domestic
a to in the role of government effort to modify portend significant to governance traditional affairs. Since most structural impediments through to operate it is quite likely that a institutions continue party will president's sometime it is unlikely If a president's party during his administration. that an activist agenda can be sustained. Should is not forth that happen,
372
the demand for change will be overwhelming by the 1996 electoral cycle. Thus this
paper predicts the re-emergence of a president's Notes
1. Norman Thomas, "The Presidency in the 1980s," in Dimensions of the Modern Presidency, ed.
party before
Edward N. Kerny (St. Louis: Forum Press, 1981), pp. 1-21; Paul C. Light, The President's Agenda (Baltimore: Johns Hopkins Press, 1983), pp. 211-213; Morris Fiorina, "The Decline of Collective Responsibility in American Politics," Daedalus 109 (Summer, 1980), 24-45. 2. David H. Everson, "The Decline of Political Parties," Proceedings of the Academy ofPolitical Science 34 (1982), pp. 49-60; Peter R. Moody, "The Erosion of the Function of Political Parties in the Post-Liberal State," Review ofPolitics 45 (April, 1983), pp. 254-279; Helmut Norpoth and Jerrold
G. Rusk, "Partisan Dealignment in the American Electorate: Itemizing the Deductions Since
1964," American Political Science Review 76 (September, 1982), pp. 522-537; Gerald Pomper, "The Decline of Party inAmerican Elections," Political ScienceQuarterly 92 (Spring, 1977), pp. 21
42; George Rabinowitz, Paul-Henri Gurian, and Stuart Elain MacDonald, "The Structure of
Presidential Elections and the Process of Realignment, 1944 to 1980," American Journal ofPolitical Science 28 (November, 1984), pp. 611-635; William Crotty, American Parties in Decline, 2nd ed. Little, Brown and Company, 1984); Ruth Scott and Ronald J. Hrebenar, Parties in (Boston: Crisis: Party Politics inAmerica, 2nd ed. (New York: John Wiley & Sons, 1984). Gary R. Orren, "The Changing Styles of American Party Politics," in The Future ofAmerican Political Parties, ed. J. L. Fleishman (Englewood Cliffs: Prentice-Hall, 1982), p. 31 notes the
nearly universal agreement among political scientists on the decline of the party. This observation
is referred to in Joseph A. Schlesinger, "The New American Political Party," American Political ScienceReview 75 (December, 1985), p. 1152. However, Schlesinger himself disagrees with the decline of the party thesis. He does this by redefining party organization as "all cooperative
activities insecure Schlesinger. definition aimed electoral The at capturing situation, present elective office in the name of the party" (p. party "organizations" with most paper concludes in analyzing the prospects are more sources vigorous that parties In a competitive, 1153). than ever according have declined. However, to
itwill refer to both the traditional or formal understandings of parties and to the "operational"
of Schlesinger for a "president's party."
3. Peter Tuckel and Felipe Tejera, "Changing Patterns inAmerican Voting Behavior. 1914-1980," Public Opinion Quarterly 47 (Summer, 1983), pp. 230-246; Thomas Marshall, "Evaluating Presiden tialNominees: Opinion Polls, Issues, and Personalities," Western Political Quarterly 36 (December, 1983), pp. 650-659; Crotty, pp. 210-214.
4. Christopher Deering, of "Subcommittee Government in the U.S. House: An Analysis of Bill Manage
ment," Legislative Studies Quarterly 7 (November, 1982), pp. 533-546; Steven Haeberle,
Institutionalization the Subcommittee in the United States House of Representatives,"
"The
Journal
and David W.
in An Anti-Party
Rohde,
Age, ed.
in aDecade of change," Journal ofPolitics 45 (May, 1983), pp. 351-377; David Mayhew, Congress: The Electoral Connection, (New Haven: Yale University Press, 1974); Tuckel andTejera; Marshall; Light, pp. 211-213.
6. Matthew. 7. Tuckel D.C.: and Tejera; Doris and American 3rd ed. (Washington, Politics, Graber, Mass Media search The best discussion of the president's Inc., pp. 219-224. Quarterly Congressional 1989), is George C. Edwards and for effective for public HI, The Public Presidency: press coverage support
The Pursuit of Popular Support (New York: St. Martin's Press, 1983).
8. Eugene B. McGregor, Jr. "Uncertainty and National Nominating Conventions," Journal of Politics
1964), pp.
America 7th ed. (New York: Harper Collins 10. Paul Allen Beck and Frank J. Sorauf, Party Politics in Publishers, 1992).
11. Schlesinger.
12. Leon Epstein, Political Parties inWestern Democracies (New York: Praeger, 1967), p. 1. America 2nd ed. (Monterey, Cal. : 13. Robert J. Huckshorn, Political Parties in Brooks/Cole Publishing 10-11. Company, 1984), pp.
14. Joseph to a by Pika, "The President and Interest Groups," in Dimensions of the Modern Presidency, held ed.
Edward N. Kerney (St. Louis: Forum Press, 1981), pp. 59-79. While
"president's an exchange the discussion of a continuing party," is his initiative. of resources primarily presidential/group
Kumar
"Political
theWhite
Presidential Studies Quarterly, 16 (Winter 1986), pp. The Coalitional Presidency (Chicago: The Dorsey
"Electoral Governing Coalitions in the Presidency:
A Theory and a Case Study," Congress and thePresidency 10 (Autumn 1983), p. 128.
Seligman. Pika, Pika, Kumar Kumar Pike, Kumar Kumar Charles p. p. 69. and Grossman, 1984, 1984, 1984. 1984, p. Low 303. Expectations: Strategy and Prospects of the Bush Presidency," pp. p. 302-304. 302. 1984, p. 301. Kumar pp. 69-70; and Grossman, and Grossman, 71. and Grossman, and Grossman, O. Jones,
"Meeting
The Bush Presidency:First Appraisals, ed. Colin Campbell, S.J. and Bert A. Rockman (Chatham, N.J.: Chatham House Publishers, 1991), pp. 37-68; George C. Edwards III, "The Public Presi dency: The Politics of Inclusion," The Bush Presidency:First Appraisals, ed. Colin Campbell, S.J. and Bert A. Rockman (Chatham, N.J.: Chatham House Publishers, 1991), pp. 129-154. 29. Richard Rose, The PostmodernPresidency:George BushMeets the World 2nd ed. (Chatham, N.J.: Chatham House Publishers, 1991), pp. 305-338. 30. Bert A. Rockman, "The Leadership Style of George Bush," The Bush Presidency:First Appraisals,
ed. Colin Campbell, S.J. and Bert A. Rockman (Chatham, N.J.: Chatham House Publishers,
Appraisals,
and Bert