Guideline of the individual assignment: Bombardier Aerospace Due at the start of class (7) Monday October 29th 1.

Introduction: problem statement 2. External analysis: Any relevant general environment segments (the most important two segments) Industry analysis: Porters five forces model. Choose the industry that will help you in the late evaluation of alternatives and recommendations (clearly state the industry) After applying the analysis, I expect a general conclusion about the attractiveness of the industry and the position of the firm regarding the five forces Competitor analysis: a) Who are our competitors? b) What are their capabilities? A brief conclusion about the position of the firm against its competitors The development directions of the industry The industry success factors A general conclusion for the external analysis includes the opportunities and threats in the external environment 3. Internal analysis: Recourses (you can use financial ratios to support your argument) Capabilities Core competencies Value chain analysis: what are the activities that should be improved? Should be outsourced? What are the firms business-level and corporate-level strategies? As a conclusion to the internal analysis, I expect a brief summary for the strengths and weakness of the firm 4. Alternatives: You need to generate mutually exclusive alternatives that address the problem facing the firm. Try to integrate the findings from the external and internal analysis to suggest specific alternatives. The alternatives should be at the strategic level and you can use these levels as alternatives. Business-level strategies: staying in the same business and grow by internal growth, alliances, or mergers & acquisitions. The changes will be for the business level strategies Corporate-level strategies: diversifying to different industries (related: upstream or downstream; or unrelated to totally different businesses)

diversification can also be achieved by internal growth, alliances, or mergers & acquisitions. International strategies: international expansion can be achieved by internal growth, alliances, or mergers & acquisitions. You do NOT need to use the three levels all the time; you just use what can solve the problem in the case, these three levels CAN be used and not MUST be used. The number of alternatives can be 3-4. You need also to evaluate and present the pros and cons of each alternative. 5. Recommendation, why?
o Why is this alternative the most appropriate? o Briefly explain how the firm should implement the recommendation. Examples can include the who, what, when, where and how of the implementation plan. o State any relevant tactics that may help applying the recommended strategy

The written assignment must conform to these specifications (from the course outline) A separate title page. A maximum of 1500 words (approximately six typed pages) No more than 3 exhibit pages of tables, graphs, or graphics. 1.5 or Double-space text paragraphs; single-space bullet point lists. Times New Roman or Arial font - 11 or 12 pt (250 words per page). Stapled in top left corner, please do not enclose in any type of binder or folder. Originals only, no photocopies will be accepted. Papers received after the start of class will have the grade reduced by 10%. After that class, late Assignments, if accepted, will have the grade reduced by 10% for each calendar day late. The date of receipt is the date the instructor receives the late paper.

This is an individual assignment and must be completed independently: It is not acceptable to submit text, exhibits and appendices that have been jointly prepared

Other important points I want to emphasize that alternatives and recommendations are very important (you have to generate a sufficient number of alternatives (3-4), and you have also to explain thoroughly your recommendations)
Generate alternatives that link directly to the case, and only those that you believe are valid.

Note that you have to use chapters (2, 3, 4, 6, and 7) in the your analysis (chapter 8 and 9 are not included) Restrict your analysis to data available in the case text (you do not need to consult external references) Do not forget to state the number of the words on the cover page (maximum 1500) Consistency of logic all over the analysis is very important (connect the alternatives and recommendation to the external and internal analysis) Below is the feedback sheet that I will use to evaluate each paper

Good luck

Student Name:
Weak 1 Problem statement 2 Discuss the factor from the general environment that is relevant to the case and show how it may impact the industry 3 Analytically assess the attractiveness of the industry 4 Competitor analysis 5 General industry assessment (directions of development and key success factors) 5 Internal analysis 6 Business and corporate levels strategies 7 What are the main alternatives and what are the pros and cons of each? 8 What is your recommendation?

GRADE:
Strong

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