Big Data

Conducted acrosstheIDGEnterprisebrands:CIO, Computerworld,CSO,InfoWorld,ITworld andNetworkWorld

Purpose and Methodology

Survey Sample
Field Work Total Respondents Margin of Error Audience Base June 25, 2012 July 18, 2012 1,428 +/- 2.6% CIO, Computerworld, CSO, InfoWorld, ITworld, and Network World sites, email, and LinkedIn forums.

Survey Method
Collection Number of Questions Online Questionnaire 38 (incl. demographics)

Survey Goal
To gain a better understanding of organizations' big data initiatives, investments and strategies.

Source: IDG Enterprise Big Data Study, July 2012

METHODOLOGY

RESULTS

CONCLUSION

DEMOGRAPHICS

Big Data Definition

Large volumes of a wide variety of data collected from various sources across the enterprise including transactional data from enterprise applications/databases, social media data, mobile device data, unstructured data/documents, machine-generated data and more. Big data technologies are a new generation of technologies and architectures designed to extract value economically from these data sets by enabling high-velocity capture, discovery and/or analysis.

Source: IDG Enterprise Big Data Study, July 2012

METHODOLOGY

RESULTS

CONCLUSION

DEMOGRAPHICS

Amount of Data Rapidly Increasing

Q. Approximately, how much data is your organization currently managing? AND Q. How much data do you expect to be managing 12-18 months from now?
Source: IDG Enterprise Big Data Study, July 2012

METHODOLOGY

RESULTS

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DEMOGRAPHICS

Big Data in Early Stages of Adoption

43%

14%
11% 10% 7%

16%

We are likely to We have no plans to We are considering We have already We are in the process We have plans to implement big data deploy or implement big deploying or deployed/implemented of implementing or pilot deploy projects over the data projects implementing big data projects in the future big data projects testing big data projects next 12 months projects within the next but have no specific timeframe in place 13-24 months
Q. Is your company currently implementing, planning or considering projects (i.e. devising strategies and projects to generate more value from existing data)?
Source: IDG Enterprise Big Data Study, July 2012

METHODOLOGY

RESULTS

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DEMOGRAPHICS

CEO Leads Support of Big Data Efforts

CEO Line of Business (as head) Marketing Strategy Board of Directors Finance/Accounting Sales Engineering Reasearch & Development Customer Service Not sure None (this is an IT-only initiative)
6% 6% 15% 15% 19% 19% 27% 27% 25% 23% 22% 47%

Q. Which of the following business groups are supporting or sponsoring your big data efforts? Base: Plans to deploy/implement big data projects.
Source: IDG Enterprise Big Data Study, July 2012 CIO Results

METHODOLOGY

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DEMOGRAPHICS

Exec. IT Heavily Involved in All Big Data Initiatives

46% 32%

Analyzing

27% 43% 40% 41% 27% 25% 14% 25% 40% 23%

Storing

Capturing

19% 20% 28% 36%

Searching /Sorting

22% 25% 25% 35% 33% 18% 19% 9% 20% 32% 16% 12% 29% 20%

Sharing

Visualizing

IT Exec Mid-Level IT IT Pro Q What role do you play personally in your organizations big data initiatives? I am involved in
Source: IDG Enterprise Big Data Study, July 2012

LOB
METHODOLOGY

Other Non-Manager
RESULTS CONCLUSION DEMOGRAPHICS

Budget Limitations Pose Biggest Challenge

Limited budget Legacy issues (e.g., integration of existing tools) Security issues Development time Growing demand on storage capacity/infrastructure Scalability issues Ability to demonstrate ROI from investments Difficulty integrating or analyzing real-time data Poor data quality Limited availability of skilled developers to manage big data Limited availability of skilled data scientists to analyze data Ensuring adequate bandwidth to support data capture and analysis Access and usability for end users Ownership/control issues Escalating infrastructure and maintenance costs due to data growth Compliance/regulatory issues Difficulty uncovering actionable insights/inadequate reporting Lack of management support Other None Not sure 2% 1% 5% 15% 23% 22% 21% 20% 24% 29% 29% 29% 28% 27% 26% 30% 36% 34% 34% 32% 45%

Only cite ROI as an obstacle.

29%

Q. What are the challenges that your organization is facing or expects to experience with its big data initiatives? BASE: Plans to deploy/implement big data projects
Source: IDG Enterprise Big Data Study, July 2012

METHODOLOGY

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DEMOGRAPHICS

Laying the Groundwork for Big Data

Investing in additional server hardware Developing or buying software applications Increasing network bandwidth Hiring staff with analytics skills Migrating to cloud-based services for storage Contracting outside big data expertise Utilizing an open source software framework (e.g., Apache Hadoop) Migrating to cloud-based services for analytics Not sure 15% 21% 24% 23% 26% 33% 31% 38% 37%

Q. Which of the following is your organization doing to manage big data initiatives? Base: Plans to deploy/implement big data projects.
Source: IDG Enterprise Big Data Study, July 2012

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Staffing Up for Big Data Initiatives

Q. With regard to big data initiatives, what skill sets does your organization currently have? Which skill sets is your organization planning to hire within the next 12-18 months?
Source: IDG Enterprise Big Data Study, July 2012

METHODOLOGY

RESULTS

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Conclusion
Organizations are facing big data challenges, but enterprise organizations are seeing data growth at an exponential rate compared to SMB organizations. Big data is in the early stages of adoption with 44% of respondents in the process of implementation or planning to do so in the future. CEOs are focused on the value of big data and are partnering with IT executives who will purchase/management/execute on the strategies. Organizations are facing numerous challenges with big data initiatives and limited budgets tops the list. Organizations are investing in additional sever hardware, developing or buying software applications and network bandwidth in preparation for big data initiatives. In the next 12-18 months, organizations plan to invest in skill sets necessary for big data deployments, including data architects (30%), data analysts (29%), database programmers (26%), directors or managers of analytics (26%) and research analysts (26%).

Source: IDG Enterprise Big Data Study, July 2012

METHODOLOGY

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Learn More
To view the full results, please contact Bob Melk, SVP, Group Publisher & CMO of IDG Enterprise at bmelk@idgenterprise.com.

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