Television Advertisement Evaluation Internet Questionnaire

1) How many times did you see this advertisement? 2) Did you ever mention this advertisement to anyone?

Yes No

3) Did anyone ever mention this advertisement to you?

Yes No

4) How well did this advertisement catch your attention?

Very Well Somewhat Well Undecided Not Very Well Not at all Well

5) How believable were the claims made in this advertisement?

Very Believable Somewhat Believable Undecided Not Very Believable Not at all Believable

6) How well do you feel this ad informed you about the product?

Very Well Somewhat Well Undecided Not Very Well Not at all Well

7) How appealing did you find this advertisement?

Very Appealing Somewhat Appealing Undecided Not Very Appealing Not at all Appealing

8) How convincing did you find this advertisement?

Very Convincing Somewhat Convincing

Undecided Not Very Convincing Not at all Convincing

9) How memorable did you find this advertisement?

Very Memorable Somewhat Memorable Undecided Not Very Memorable Not at all Memorable

10) How creative did you find this advertisement?

Very Creative Somewhat Creative Undecided Not Very Creative Not at all Creative

11) In general, how would you rate the quality of this advertisement compared to other ads of a similar nature?

Excellent Good Fair Poor Undecided

12) Do you currently use this product?

Yes No

13) Based on this advertisement, how likely would you be to purchase this product in the future?

Very Likely Somewhat Likely Undecided Not Very Likely Not at all Likely

14) If deciding between this product and a competing product, how much would this ad influence you to buy this product?

Very Much Somewhat Undecided Very Little

Not at All

15) What, if anything, did you find appealing about this advertisement? 16) What, if anything, did you dislike about this advertisement? 17) Which of the following would you use to describe this advertisement? Please check all that apply.

Appealing Honest Distasteful Credible Convincing Creative Distasteful Attractive Believable Memorable Not Credible Touching Professional Silly

Please tell us a little about yourself. 18) Are you male or female?

Male Female

19) What is your age? 20) What is your marital status?