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Sugar Babies

Candy

Style Guide:
Fonts
Gadget Text-This text will be used as part of the logo, as well as the titles to each and every page. Rockwell-This text will be used as the body text for the book, which will add a nice contrast from the other fonts that I am using.

Colors

RGB: 8, 70, 244 CMYK: 85, 71, 0,0 HEX #: 0846F4

RGB: 204, 220, 62 CMYK: 24, 0 92, 0 HEX #: EE2D2C

RGB: 244, 0, 0 CMYK: 0, 96, 91, 0 HEX #: EE2D2C

Style Guide: Logo

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Sugar Babies

Candy

This logo is not much like the old one at all. Major changes were made including the font, and the colors. I also added the words, Delicous, and, Candy, to the logo, so that people will think realize how delicious these candies really are!

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Sugar Babies

Candy

Redesign Plan
Product Name: Sugar Babies Target Audience: Teenagers to young Adults ages 14-30 Brief History:
Sugar Babies is an American candy that originally developed in 1935 by the James O. Welch Company. Sugar Babies were named after a song icalled, Let Me Be Your Sugar Baby. The company was purchased by the National Biscuit Company, (Which was Nabisco, but now is Kraft Foods), in 1963. The Welch brands were sold to Warner-Lambert in 1988; Tootsie Rool Industries acquired them in 1993. They are bite-sized, pan-coated, chewy milk caramel sweets, and are based on the companys original caramel lollipop named Sugar Daddy. Tootsie Roll Industries now makes Sugar Babies.

Big Idea:

My objective for this project is to make the Sugar Babies candy look more appealing, and add a new design to it. Rather than the red and yellow design that they have had for quite a while, my plan is to simply re-arrange the look on the box, making it a little more modern, and a little less old-fashioned. I also plan on making it stand out more when compared to other candies. I will market it and put an emphasis on how the candy has a new and improved look, but the same good taste which people have been attracted to for years. I will also mention how the Sugar Daddies candy, is the candy for everyone, and people of all ages can enjoy them.

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Sugar Babies
Candy

Americas Favorite Candy!

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Sugar Babies
Package Design
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Candy

Sugar Babies

Candy
Ingredients: Sugar, Corn

Americas Favorite Candy!

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Soybean(s) Oil Partially Hydrogenated, Milk Whole Dry, Food Starch Modified, Whey, Flavor(s) Natural & amp; Artificial,Confectioner & apos; Glaze, Salt, Caramel Color,Color(s) Artificial, Yellow 5, Red 40, Yellow 6, Blue 1,Soya Lecithin, Mineral Oil White

Sugar Babies Sugar Babies

Candy

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Candy

Product Photos
Old:

New:

Magazine Ad

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Sugar Babies

Candy

Table Of Contents
Redesign Plan Style Guide: Colors and Fonts Style Guide: Logos Package Design Product Photos Magazine Ad 3 4 5 6 7 8