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QUESTIONNAIRE I am currently involved in making a music magazine that focuses on Pop and Chart music.

My target audience are females aged 15-18 who are interested in Pop music. I would be very grateful if you could answer the following questions about Pop music and music magazines by selecting/ticking the answers that apply. The answers that people gave are located in pink. 1. Are you : Female- aged 15-18 and interested in pop music? (Circle Yes/No) What pop/chart music/artists/bands do you currently listen to or have an interest in?:
The popular artists that my target audience listen to are Olly Murs, Rihanna, One Direction and Taylor Swift.

2. What

attracts you to pop music? The lyrics/catchiness of the songs The sound/beats of the song The image of the pop scene artists The artists/bands personalities The accessibility of the music Other (specify below)

3. How much would you be willing to pay for a music magazine? (Please circle) Less than 1 1-2 2-3 3-4 More than 4 4. Do you currently buy/read music magazines? YES (If yes, please go on to ANSWER question 5) NO (If No please go on to answer question 6)

5. Specify which music magazine(s) you buy and /or read. Billboard and Top of the Pops What attracts you to this magazine? The gossip, style pages and artists on the cover.

6. Why dont you buy and or read music magazines? (tick the answers that apply) I dont really know much about them They dont interest me/I am not interested in music They dont seem to be aimed at people like me There isnt one which fits my music taste and age group Theyre too expensive I dont buy/read any magazines Other reasons (please specify) . 7. What would encourage you to buy a music magazine? (Please Circle) Free gifts Competitions (win CDs, tickets, etc.) Exclusive news and interviews Style pages Features using artists I like/listen too Cheap price other (please specify) . . 8. Which of the following magazines do you find the most eyecatching/appealing? (circle one) A B C

What attracts you to this magazine? Like the cover star, the dark colours, simplistic, sophisticated, visually appealing, relevant cover lines.

9. What would you like to see on the cover of a music magazine? A bold, striking image of a cover star, cover lines relating to style/fashion, Which of the following images would you like to see on the front of this music magazine? For each one mark how strongly you agree: Strongly agree (5 is top score) or disagree (0 is bottom score) a) b) c) d) e) f) Several images One main image of key artist/band Musical instruments/props Bright colours Darker colours Other-please specify 0 0 0 0 0 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5

10. What contents would you like to see in this pop music magazine? To what extent do you agree or disagree that the following would be good content for this music magazine: Style guide A review page A gossip page The chart Articles on upcoming bands/artists Views page Fashion Page 0 0 0 0 0 0 0 1 1 1 1 1 1 1 2 2 2 2 2 2 2 3 3 3 3 3 3 3 4 4 4 4 4 4 4 5 5 5 5 5 5 5

Is there any other content that you would like to see in a pop music magazine?(Please specify) Interviews with relevant artists. 11. What would you like to see in a double page spread article that would feature in this magazine: Interview with a pop artist 9/10

General article about main pop developments Musical instruments/props Bright colours used Darker colours used Other-please specify

2/10 0/10 8/10 3/10

Summary of my Quantative research From my research I have found out:


The popular artists that my target audience listen to are Olly Murs, Rihanna, One Direction and Taylor Swift. The sound and beat of songs attract them to the music. They would be willing to pay between 1 - 2 for my magazine. They dont currently read magazines because theyre too expensive, arent aimed at them or simply arent interested.

This will help me with making my magazine because I will know: to price it between 1-2
They will read it if it was cheap, had style pages and artists that they like inside/on the cover. The most attractive cover to them was the Taylor Swift Billboard one, because its very simplistic and they liked Taylor, so I will try and model my magazine cover off this one. They would like bold, striking images of celebrities with cover lines relating to the cover star, fashion and gossip, so I will use this on my cover. On the cover they would like to see one main image of a key band/artist, with a mixture of bright and dark colours. On the contents they would like to see a fashion page, a gossip page and the chart. A double page spread should contain an interview with a pop artist, with bright colours used. I will incorporate all this into my magazine.

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