Questionnaire

Questions in black Answers in red Are you male or female? 90% female 10% male Are you aged 16-19 and interested in indie/rock music? 100% yes What indie/rock music/artists/bands do you currently listen to? The audience listed many bands including; the kooks, the xx, arctic monkeys, kings of leon, coldplay, muse, green day, nirvana, the killers and mumford & sons. What attracts you to indie/rock music? The lyrics of the songs 15% The instruments and vocals used 60% The image of the indie genre 10% The artists/bands 15% Other How much would you be willing to pay for a music magazine? Nothing 10% Less than 1 1-2 20% 2-3 70% 3-4 More than 4 Do you currently buy/read music magazines? Yes 50% No 50% Specify which music magazines you buy/read. NME, Q, Kerrang! What do you like about this magazine? It informs you about current and up and coming bands. There are interviews, posters and competitions. The content. Why dont you buy and or read music magazines? I dont really know much about them They dont interest me They dont seem to be aimed at people like me

Theyre too expensive I dont buy/read any magazines 100% Other reasons

What would encourage you to buy a music magazine? Free gifts 15% Competitions 10% Exclusive news and interviews 15% Dates of oncoming gigs 50% Cheap price 10% Other Which of the following magazines do you find the most eye-catching/appealing?

A 50%

B 20%

C 10%

D 20%

Please give reasons why Clean and sharp, eye-catching, like the layout, fan of the band. Which of the following images would you like to see on the front of this music magazine? 0 1 2 3 4 5 Several Images 20% 40% 20% 20% One image of key 30% 70% artist/band Musical instruments/props 30% 30% 30% 10% Bright colours 40% 20% 10% 30% Dark colours 30% 20% 30% 20% Other What specific images/photographs associated with indie/rock would you like to see on the front cover and would attract you to a music magazine? Bold text

To what extent do you agree or disagree that the following would be a good content for this music magazine? 0 1 2 3 Gig Guides 20% 80% General Info about the music scene 10% 40% 50% Info about particular bands/artists 10% 20% 70% Other upcoming events e.g. festivals Which of the following would you like to see on a double page spread in this music magazine? 0 1 2 3 4 5 Interview with an 20% 30% 50% indie/rock artist/band General article about 20% 10% 30% 40% main indie rock developments Musical 50% 10% 20% 20% instruments/props Bright colours 20% 40% 10% 30% Dark colours 10% 20% 30% 20% 20% Other photoshoot, previous gig images What specific images/photographs associated with indie/rock would you like to see on the double page spread and would attract you to a music magazine? Happy images, bands chilling out, photoshoots

After looking at the results from the questionnaire I have learnt that: The majority of my target audience would like a front cover that resembles front cover A because it is clean and sharp, eye catching and they like the layout.

The bands that they would like to see featured on the front cover are: The xx Arctic Monkeys Coldplay Mumford & Sons Muse The Kooks The Killers The instruments and vocals are what attracts them to indie/rock music. My target audience would pay 2-3 for a music magazine. Half of my target audience buy music magazines like NME, Q and Kerrang! Because the content is good and it informs them about up and coming bands. They also like the posters and interviews inside the magazine. Half of my target audience said that they didnt read music magazines because they dont read/buy any magazines. Dates of upcoming gigs would encourage my target audience to buy music magazines. As well as free gifts and exclusive news and interviews. My target audience would prefer to have one image of a key artist/band on the front cover of my magazine rather than several images. They would dislike images of musical instruments/props on the front cover of the magazine. Some would like bright colours on the front cover of the magazine but some would dislike it.

Half of my target audience would like dark colours on the front cover of my magazine but half of my audience would dislike it. Bold text on the front cover would attract my target audience to my magazine. They would like to see gig guides, general information about the music scene and information about particular bands/artists in the content of the magazine. They would also like to upcoming events such as festivals. They would prefer an interview with an indie/rock artist/band as the main article in the magazine. They would dislike images of musical instruments/props in the article in the magazine. Some would like bright colours in the main article but some would dislike it. Some would like dark colours in the main article but some would dislike it. My target audience would also like to see photoshoot, previous gig images and natural photographs of the artist/band in articles of the music magazine.