Proposal for Research on the most essential and desired services in a Budget Hotel

Introduction Management Dilemma Proposed Approach Data Collection Statistical Analysis Proposed Staff Estimation of Time-line Budget
Rohith castelino Srisha Kadambi Nitin Sahani Abhigya Tarsh Mida Ragini Bhai Soumya Toppo Sagar Darira

Proposal for Research on the most essential and desired services in a Budget Hotel
Introduction
Budget Hotels comprises of 4 to 1 star hotels catering to average and domestic leisure travellers. Generally found in smaller towns and cities. Most of the budget hotels in India are independently owned and are not branded. According to industry sources internationally, 80-85 per cent of hotels in the budget segment are branded, while in India only 15 per cent of budget hotels are branded. Most major hotel companies in India have that brands that cater only to the budget segment. In the medium to long term, the number of hotels and rooms in the budget segment is expected to increase due to the need for low priced accommodations (as a result of reduction in corporate travel). On an average, hotels in the budget segment charge Rs. 1,200 3,000 per room, per day. The average cost for setting up a budget hotel (80-100 rooms) ranges from Rs 3 5 million per room, as against Rs. 10 million for a hotel in the premium segment.

Management Dilemma
Today in this fast moving world the Budget hotels are mushrooming and there is a need of more and more hotels in this segment to cater to the needs of the mass, but there is no demarcation as to set the standards for the Budget hotel, the Amenities and services need to be offered by these hotels. The Research will primarily focus on identifying the need of the guests and understand the expectation out of a budget hotel and the Services and amenities required by the guest, to eliminate then elements which lead to loss in moments of Truth.

Proposed Approach
Our methodology to develop survey instrument will combine literature review and a focus group interview process. Survey questions will be designed after a careful review of related literature. In addition, a focus group interview will be conducted. The purpose of the focus group would be to gather and explore perceptions, thoughts, opinions and feelings about Budget hotels. The findings of the literature review and the inputs from the focus group interview will be synthesized to develop the survey questionnaire.

Data Collection
Our Group will draw a proportionate random sample of the guests who visit Budget hotels in and around Electronic city especially students, corporate and external Faculty Members. It is estimated that the survey will be mailed to about 35-40 guests. The return responses will be evaluated for Studies. A follow up mail reminder will be mailed after about 1 week of the first mailing and a second follow up will be made to non-respondents only after 2 weeks.

Statistical Analysis
All data will be analyzed by the group students for Evaluative Studies. Descriptive (mean, standard deviation, range, frequency, and percentage) and inferential statistical tests like correlations, regressions, Chi-square and ANOVA as appropriate, will be used to present findings. A preliminary report written in nontechnical terms will be presented to Prof Arti Sharma. Comments and suggestions will be incorporated in the final report. Final report will be submitted to Prof Arti Sharma.

Proposed Staff
This survey will be conducted under the guidance of Prof Arti Mehta Sharma.All the group members will give their contribution selflessly and strive hard to attain the objectives set in the beginning. There are 8 members in the Group Mr Rohith castelino, Mr Srisha Kadambi, Mr Nitin Sahani, Mr Abhigya, Mr Tarsh Mida, Ms Soumya Toppo, Mr Sagar Darira, Ms Ragini Bhai .

Estimation of Time-line:
November 1st week: Submission of the Management Dilemma and Introduction to the Management Problem November 2nd week: Submission of the Sampling Methods and the Survey techniques to be used. November 3rd week: Submission of the Data collection technique and the Response collection technique December 1st week: Submission of the Focus Group Discussion Along with the Proposal December 4th week : Completion of the Research January 4th week: Submission of the Final Report

Budget
Personnel Salary for 3 months of time of project (20*8*36) Undergraduate student assistance (prepare mailings, enter data, etc.). 8 students @5 per hour 12 weeks Travel to conduct focus group interviews: room and meals Questionnaire Printing, Supplies and Mailing Supplies: Papers Pen Books Mailing: Internet Charges Laptop usage Electricity charges Telephone 3 months @ 100 = 300 Other Expenses(Food, water etc) Sub Total Centers Overhead (10%) Total 1000 5000 500 300 1000 14,820 1482 16302 50 30 100 480 500 100 5760