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TD Economics
Special Report
February 4, 2009
of the U.S. market, but sectors that had been holding up -90
Q1/2006 Q4/2006 Q3/2007 Q2/2008 Q1/2009 Q4/2009 Q3/2010
well earlier in the year began to fall by the wayside. The
formally high-flying resource sector was sideswiped by a Forecast by TD Economics as at December 2008; Source: Statistics Canada
precipitous drop in energy and non-energy commodity
prices during the third and fourth quarters. Canadian con- year. Furthermore, stripping away the public sector, out-
sumers began to pull in their horns, as evidenced by falling put essentially stagnated during 2008.
retail sales and home purchases late in the year and a
The deepening weakness witnessed across industries
lackluster holiday shopping season. And, tightening credit
during the latter part of the year was also reflected in em-
conditions in global markets had started to ripple through
ployment and profitability by sector. Total employment fell
to company investment plans, hurting the prospects of those
by a combined 100,000 jobs in November and December,
industries geared towards business spending.
with the net job losses fairly evenly spread between con-
The evidence of the broadening slowdown in recent struction, overall services and the rest of the market. As
months will be borne out in 2008 year-end numbers for we show in the table on page 10, the Q4 pull-back put a
real output by industry. As revealed in the table on page 9, dent in the total job performance for the year but still left
we estimate that output in manufacturing, primary and resi- net job creation at 135,000 positions in 2008. But that posi-
dential construction industries all declined last year (Q4/ tive showing provided little comfort since the job market
Q4). As importantly, growth in service sector activity, which tends to lag the general economy.
had been running at a 3% Y/Y pace as recently as mid-
Operating profit figures have been released by Statis-
2008, slowed to only about 1% in the final quarter of the
tics Canada up to Q3 2008, which pre-dated much of the
massive reversal in commodity prices. As such, the Q4
REAL GDP AT BASIC PRICES picture will reveal a significant deterioration in profits, with
the Y/Y growth slowing to virtually nil from the solid 12%
Y/Y % chg.
5 Y/Y pace set in Q3. However, even the Q3 numbers were
Services
4 showing that profit performances in many sectors had al-
3 ready begun to slip. In particular, removing the resource
2 sector from the count left a gain of only 3%, which is a far
1 cry from the double-digit annual increases recorded in late
0 2007 and early 2008. It is likely that growth in non-re-
-1 source profits shifted into negative territory in Q4.
-2 Goods
Look ahead to 2009
-3
These recent data highlight the sputtering momentum
-4
Jan-07 Apr-07 Jul-07 Oct-07 Jan-08 Apr-08 Jul-08 Oct-08
heading into the New Year. And with macroeconomic
conditions likely to worsen in the coming quarters, 2009
Source: Statistics Canada/ Haver Analytics promises to be the most challenging year faced by Cana-
dian industry since the throes of the last recession in the Macroeconomic Assumptions
early 1990s. Highlights of the macroeconomic assumptions
underpinning the industrial forecast are presented in the • At only 0.5% in 2009, world real GDP growth is fore-
accompanying text box. cast to fall to its weakest pace since the data were
An increasingly visible theme in the year ahead is ex- first tracked in 1960.
pected to be the negative “feedback” loop between the • Despite the implementation of a massive stimulus
supply side of the economy and the demand side. As de- package later this year, the U.S. economy will expe-
mand for goods and services weakens, production and prof- rience a deep decline in real GDP in the first half of
its get dampened, ultimately translating into falling employ- 2009 and then record a tepic recovery.
ment and then to weakening demand. As recent data at- • Ongoing anemic global demand will likely push com-
test to, this chain already appears to be in motion. Total modity prices lower during the first half of 2009, with
operating profits are expected to drop by 30% between crude oil falling to an average of US$30 per barrel in
Q2 2009. The forecast assumes prices rebound
Q4 2008 and Q4 2009. In the job market, some 325,000
thereafter, but stay well below their 2007-08 peaks.
jobs are expected to be shed on a net basis this year, push-
(WTI prices are expected to rise to US$75 by the
ing the unemployment rate towards 8.8%. In 2010, we ex- end of 2010).
pect output and profits to rebound moderately, but employ-
• Deflation, not inflation, will remain the watchword this
ment will struggle to improve, making up only about one-
year, with a lack of pricing power increasingly crimp-
third of this year’s net job loss. ing business profit margins.
Early 1990s still the worst recession in recent times • Faced with growing economic slack, falling inflation
Although Canada’s industries may be headed for a very trends, and ongoing challenges in credit markets,
rocky road over the next 12-18 months, we don’t believe the Bank of Canada is expected to cut short-term
interest rates further, to 0.5% by the end of Q1 2009.
that the severity of the coming downturn will match the
Rates will remain at that ultra-low level until mid-2010,
particularly painful recession of early 1990s – one that ef-
after which time the Bank will begin the process of
fectively dragged out for three years and where massive engineering hikes.
joblessness took the unemployment rate up to 11.5%. True,
• The Canadian dollar is expected to remain close to
some problems are unique to today’s experience, such as
80 US cents in the first quarter, before strengthening
a synchronized world recession, a global credit crisis and to 87 US cents by year-end on the back of higher
extreme volatility in commodity markets. However, the one commodity prices and U.S. dollar weakness. In 2010,
over-riding advantage lies with the healthier state of the we expect the loonie to trade in the 87-90 range.
domestic economy heading into the downturn. Whereas
bleeding. 20
year. (For more details on forestry and other commodity Forecast by TD Economics as at November 2008
their 30-year average (US$30 in 2008 dollars) and last Forecast by TD Economics as at December 2008; Source: CREA/CMHC
ing will actually flow before the end of 2010. In the con- -1.0 -0.5
struction forecast we assume that roughly half of the total -0.88
amount, or about $10 billion, is spent over the next two -2.0
-1.93
years. -3.0
cial markets is expected to dissipate throughout 2009, the $30 billion in spending undertaken in the federal fiscal stimu-
sector will continue to face the challenge of growing weak- lus plan over two years will support growth in public ad-
ness in the housing market along with other elements of ministration. And while provincial governments are facing
the domestic economy in the coming quarters. The same more significant fiscal constraints, several have already
can be said for real estate services, which also tends to indicated that they will run near-term deficits, suggesting
ebb and flow in line with the broad domestic economic that significant cuts to public-sector services are not in store
trends. in the upcoming budget season. In the short run, rising
In contrast to most other service industries, public ad- unemployment and significant federal injections into train-
ministration and “other services” (which comprises the large ing will provide a boost to educational services. In Cana-
health and education services industries among others) are da’s publically-funded health care system, demand contin-
projected to grow in 2009, albeit modestly. The significant ues to grow regardless of the business cycle.
Derek Burleton
AVP & Director of Economic Analysis
416-982-2514
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