Jure Licht

www.ResidentialLighting.
com
Scranton Gillette Communications
JUNE 2012 $5.00
Style and Substance for Lighting Professionals
SHINE ON
DALLAS SHOWSTOPPERS | TOP TRENDS FROM HIGH POINT
His masters lighting
When it comes to energy-saving LED linear,
undercabinet and puck lighting,
GM Lighting is mans best friend.
Architectural LED Task / Accent Lighting
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You probably wouldnt if you knew that...
Viribright ofers LED lamps that compete with CFL.
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DRAPED I N GLAMOUR
The new Mademoiselle pendant features sheets of SWAROVSKI ELEMENTS Crystals
draped elegantly, like fabric, over a simple MR16 lamp -- delivering a romantic
and delicate approach to bling. This year, LBL has launched 70+ fabulous new
xtures. From initial sketch to nal product, high design is infused into every
step of the process. Please visit us in the LBL Lighting Showroom #3925TM
during the International Lighting Market, June 21-24 at the Dallas Market Center.
Mademoiselle Pendant in Gold
2012 LBL Lighting, LBL is a registered trademark of LBL Lighting. SWAROVSKI is a registered trademark of Swarovski AG. Generation Brands
Dress up your home.
The all new Telluride Series luminaires are precisely
engineered to provide optimal thermal management
for our family of high-performance LED modules.
A true Hybrid by design, the Telluride features backward
compatibility to MR16 halogen for unmatched fexibility.
877.942.1179 auroralight.com
Made in the USA
Fully Dimmable LED
Ten Year LED Warranty
Lifetime Luminaire Warranty
Over 15 different Mount Confgurations
Telluride
HWM2 Brass
w/BLP fnish
o
Telluride
HWM1 Copper
w/BLP fnish
Introducing the
Estate Quality Hybrid Luminaire
Telluride HSL11666
on ES-SU-18-MMCC445 45
Estate Quality Hybrid Luminaire
10 RESIDENTIAL LIGHTING
|
JUNE 2012
YOUR LINK
KNOW YOUR TECH
Lighting retailers interested in online marketing will have
the opportunity to learn from the experts at the Dallas
Market Centers (DMC) new Tech-Know Spot lounge
during the Dallas Intl. Lighting Market, June 21-24. The
Tech-Know Spot will feature group seminars as well as
individual consultations.
DMCs Director of Marketing Lindsey Villarreal says the
goal of the Tech-Know Spot is to help showrooms stay
competitive in todays marketplace.
DMC and the Lighting Board of Governors have been
thinking about what is going to help our customers thrive
in the new economy, Villarreal says. The single most
important business tool we identified is technology.
The Tech-Know Spot will offer training on social media,
online marketing and website optimization, and Villarreal
says there will be something for everyone.
Its inspiration is the Genius Bar at Apple stores: a
place where smart folks can help the rest of us get up to
speed on the web, digital marketing and social media,
Villarreal says. No matter your level of expertise, you can
learn something at the Tech-Know Spot.
The Tech-Know Spot will feature representatives from
Constant Contact, PointBurst, ReachLocal, Splash Media
and XOLights, as well as digital marketing consultant John
Arnold. Experts will offer group sessions in addition to
one-on-one consultations where they can customize their
advice based on the retailers needs. Market attendees
can book individual appointments online or in-person.
To celebrate the launch, DMC is giving away 20 iPads
one during each hour the lounge is open. Buyers can
enter by visiting the lounge and filling out a form.
The 2,100-square-foot Tech-Know Spot lounge will be
located in the Loft 3 area on the third floor of the Trade
Mart and will be open June 21-22, 8 a.m. to 5 p.m.
Tech-Know Spot Group Seminars
Thursday, June 21
10 a.m. Marketing Locally on the Internet with
John Arnold
2 p.m. Three Keys of E-mail Marketing with
Constant Contact
Friday, June 22
10 a.m. Monetize Your Facebook Page with
John Arnold
2 p.m. Five Ways to Make Your Showroom
Marketing More Pinteresting with SnapRetail
214.744.7444
www.dallasmarketcenter.com
Dallas International Lighting Market
June 21-24
THOUSANDS OF NEW LIGHTING STYLES HAVE JUST ARRIVED.
TIME TO SHINE.
Such an assortment,
theyll want a Regency fan in every room
A home is as unique as its owner, so when it comes to decorating, your customers are going to want a
variety of options. With Regency Ceiling Fans you can give each customer a wide range of choices
from unipack, designer fans and accessories to the customized Decor-Match series of products.

Plus, Regency offers convenience to you and your customers with same-day shipping, and Regency
Ceiling Fans are sold exclusively in lighting stores, never online, so you can give an in person
demonstration on the Regency difference.
www.regencyfans.com 1-800-659-5051
STYLE THAT Revolves AROUND YOU

Arms
Balls
Bandings
Bases
Bobeches
Bodies
Bulbs
Bushings
Candle Covers
Candle Cups
Canopies
Cased Glass
Castings
Chain
Check Rings
Chimneys
Clusters
Collars
Cord Sets
Couplings
Cross Bars
Crystals
Dimmers
Felt
Finials
Fitters
Flanges
Glass Shades
Globes
Harps
Hickeys
Holders
Lacquer
Loaders
Loops
Necks
Nipples
Nozzles
Nuts
Pipe
Plugs
Reducers
Risers
Sockets
Spiders
Spinnings
Stampings
Stems
Switches
Swivels
Tubing
Turnings
Vase Caps
Washers
Weights
Wire
Quality, selection & serviceit all adds up!
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Were Redesigning the Lighting Industry.
51 Railroad Ave., West Haven, CT 06516
Phone: 212-226-2567 Fax: 212-226-2573 E-mail: sales@grandbrass.com
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When quality counts,
were more than the sum of our parts!
INTRODUCING
~ Filament ~
By
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Our best selling classics and exciting new transitional
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Our newest collections combine nostalgic comfort with
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From our house to yours, we present the latest styles
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Illuminati Lighting USA | 18242 Mcdurmott #H | Irvine, Ca 92614 | P: 949-988-7939 | F: 949-988-7938
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VISIT US IN OUR NEW
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P: 949-988-7939 | F: 949-988-7938
Email: info@illuminatilightingusa.com
www.illuminatilightingusa.com | Follow us on Twitter @Illuminatiusa
VISIT US IN OUR NEW
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# 3109 TRADE MART
JUNE

2012
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nu mbe r 2 31
Guide to the Dallas Market
It just wouldnt be summer without
a trip to the Lone Star State for the
Dallas Intl. Lighting Market. Weve
got everything you need for your
light-finding expedition.
Style Spotting
The spring High Point Market had new
lamps and fixtures aplenty; among
them were several noteworthy trends.
Rough Draft
The most intriguing new lighting
fixture recruits seem to combine
both beauty and beast, heightening
the drama of sophisticated forms
with a darker, edgier presence.
Sphere & Now
Looking for simple shapes wth serious
style? These sleek circular fixtures
radiate contemporary chic.
88
|
JUNE 2012 www.ResidentialLighting.com
86
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RESIDENTIAL LIGHTING (ISSN 1072-1614) is published monthly by Scranton Gillette Communications, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL. 60005-5025. Subscription rates in the U.S. are $35 for one year; $50 for two years; $60 for three years. Single copies are $5
each. Canadian subscriptions: $55 for one year. Reproduction of contents forbidden. Periodicals postage paid at Arlington Heights, IL 60005 and at additional mailing offices. All other foreign subscriptions including air delivery are $150 a year. PRINTED INTHE USA. POSTMASTER: Send
address changes to Residential Lighting, 3030 West Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025. Residential Lighting accepts no responsibility for the validity of information supplied by contributors, vendors, advertisers or advertising agencies. ABC audited.
Corporate Headquarters: 20238 Plummer Street, Chatsworth, CA 91311
PCLcustomerservice@Pacif icCoastLighting.com T= 800.709.9004 F= 818.886.5751
IHFC #M-430 Dallas WTC #10014 World Market Center #A-301
www.Pacif icCoastLighting.com
Beautiful
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Discover Our New Table Lamp Designs
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The
Checkolite International Inc. 142 Charles Street, Jersey City, NJ, 07307 1 800 265 9960 sales@checkolite.com www.checkolite.com
Model#: 58010-15
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H: 12.48 in.
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H: 7.6 in.
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wall sconce
H: 6.6 in.
W: 12.20 in.
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JUNE 2012
Departments
Were On
Double Decade of Design
Lighting showrooms brave Y2K.
The Wire
The Cooper family from Uttermost
will receive the ARTS Academy of
Achievement Award in January.
Live Wire
Blustery weather couldnt dampen
the positive mood at Aprils High
Point Market.
ALA Update
At market or online, the American
Lighting Assn. (ALA) offers a number
of ways to stay up-to-date on lighting
trends and technology.
Illuminations
Marti Barletta of The TrendSight
Group shares secrets for appealing to
female consumers.
Think Business
New columnist Mark Richardson talks
about reclaiming your mojo.
Point of Sale
What does the lighting showroom of the
future look like? Yours, if you heed these
key suggestions.
Design Forum
Randal Weeks of Aidan Gray Home turns
artifacts into grand objects.
Style We Like
Wrappers delight from Aqua Creations.
Light Here, Light Now
New Products
Last Word in Lighting
Choose the right bulb for the job
with help from our expert, Randall
Whitehead, IALD.
ABOUT THE COVER
A new offering from British
design and manufacturing firm
Tom Dixon, Etch shades are
formed from an industrial process
used to manufacture electronic
components, which allows for
detailed patterns to be cut directly
into metal. These patterns give
off intricate shadows when
illuminated. Clusters of all three
metal options brass, copper
and stainless steel add dramatic
impact. Also available as a
candleholder. www.tomdixon.net
|
50
90
Panasonic Advanced Ventilation SolutionsA Legacy of Innovation
Follow the Leader
Panasonic is proud to be recognized by the EPA for the
third consecutive year, garnering their most prestigious
ENERGY STAR
honor, the Sustained Excellence 2012

Award. Sustained excellence is precisely what we strive for
as evidenced by our legacy of providing high-performance
ventilation solutions. From our introduction of our quiet fans
nearly 20 years ago, to our innovative DC motor technology
that revolutionized the industry in 2006, to this years leading-
edge models with LED lighting, we continue to demonstrate
outstanding leadership, year after year.
Panasonic VentilationAlways the Innovator
Learn more at panasonic.com/ventfans
We will help you
source your products
direct from factories in
China and the Far East.
With quality products,
quality manufacturers
and comprehensive
on-site inspection
services, the most
competitive
costs are
available to
you now.
Tel: 858-695-2766 Fax: 858-695-2738
E-mail: BizDev@icSourcing.com www.icsourcing.com
Call today
with your
confidential
inquiry.
RLM
REFLECTORS
www. Boc k L i gh t i n g. c om
30901 Car t e r S t . S ol on , Oh i o 44139
P: ( 216) 912- 7050 F: ( 216) 912- 7051
WERE ON
|
JUNE 2012
YOURE ON
We want to hear from you!
Write: Residential Lighting
3030 W. Salt Creek Ln., Ste. 201, Arlington Heights, IL 60005
Phone: (847) 391-1026 Fax: (847) 390-0408
E-mail: Lvanzeyl@sgcmail.com
The Power of Passion
While Ive always enjoyed the Accessories Resource Team (ART)
Conference, this years 20th anniversary edition in May will hold a
special place in my memory. Taking a cue from its location in New
Orleans, where the rebuilding process still doesnt appear to have
a finish line, the group replaced its popular retail makeover afternoon
with a service project to help the Jericho Road Episcopal Housing
Initiative, a nonprofit homebuilder that aims to create communities of
affordable homes for families.
Dann Foley of DANN Inc., Cody Hutcheson of CODARUS, Doug
Self of J. Douglas and Paul Thompson of Paul Thompson Signature
led four teams of top talent to decorate and furnish key rooms in
newly built homes. The furnishings had all been generously donated
based on cohesive selections solicited by the designers. Fixtures
came courtesy of Troy-CSL, Capital Lighting and San Antonio, TX,
retailer Light by Design (who also had Vanessa Turney and Mariana
Loya on hand volunteering, along with Eric Lebersfeld from Capitol
Lighting, and Daniella and Jack Fleischer from Hermitage Lighting
Gallery). Lamp philanthropy came from Barbara Cosgrove, Cyan
Design, Emissary, Gallery Designs and a particularly significant
portable contribution from Feiss, plus Visual Comfort lamps that were
donated by Taylors on Ten. Special thanks to all who supplied lighting
merchandise you did our industry proud.
All products were sorted, assembled and lovingly placed by
team members working as a well-oiled (euphemism for sweaty)
machine. On the exterior, other Conference attendees planted trees
and installed flags alongside Conference speaker, designer and HGTV
personality John Gidding.
As if the shared hugs and high fives werent enough, when we
returned via bus to our host site, The Ritz-Carlton, hotel staff lined up
to welcome us with roaring applause. The entire experience is one
that none of us will ever forget. And if it meant this much to each of
us to give, imagine how much it will mean to the recipients.
Of course, this is not the only occasion when our industry has
channeled its resources to help others, and it certainly wont be the
last. Its just a recent example that resonated with me because I had
the honor of witnessing it firsthand. It was a whole lot of hard labor
backed by a whole lot of heart.
When we play to our passions, such as
making homes comfortable and enjoyable for
others, the results can be incredibly powerful.
More powerful, I would say, than a Category 5
hurricane.
LAURA VAN ZEYL
Publisher/Editorial Director
WERE ON
Style and Substance for Lighting Professionals
www.ResidentialLighting.com
EDITORIAL
Publisher/Editorial Director:
Laura Van Zeyl
847.391.1026
Lvanzeyl@sgcmail.com
Managing Editor:
Shanna Casey
Assistant Editor:
Kristin Muckerheide
Contributing Editors:
Cori Dunn, Mark L. Johnson, Jennifer Pinto, Mark Richardson, Randall Whitehead
Graphic Designers:
Robin Hicks, Jason Kenny, Larry Nigh
Upload editorial submissions to:
www.ScrantonGillette.com/PR/index.cfm
ADVERTISING SALES
Integrated Media Consultant:
Sherwin Horowitz
847.391.1041 shorowitz@sgcmail.com
Administrative Coordinator: Jill Smith
Advertising Coordinators:
Lynette Hennessey, Michelle Pak
Upload advertising material to: www.ScrantonGillette.com/adart
CREATIVE SERVICES/MARKETING
Director of Creative Services & Promotions:
Sandi Stevenson
Custom Media Manager:
Todd Loesch
CIRCULATION
Director of Circulation:
Doug Riemer
List rental information:
John Ganis 914.368.1024
Update or add subscription information at:
www.cdsreportnow.com/renew/now?rlm
Scranton Gillette Communications
3030 W. Salt Creek Ln., Ste. 201
Arlington Heights, IL 60005
847.391.1000 Fax: 847.390.0408
www.ScrantonGillette.com
Chairman Emeritus (1922-2003): H. S. Gillette
Chairperson: K. S. Gillette
President, CEO: E. S. Gillette
Vice President, CFO: Dave Shreiner
Senior Vice President: Ann ONeill
Vice President, Events: Harry Urban
Vice President, CustomPublishing &Creative Services: Diane Vojcanin
Vice President, Information Technology: Joel Hughes
Member: Audit Bureau of Circulations, American Lighting Assn.,
Accessories Resource Team, Sustainable Furnishings Council
reslightingmag ResidentialLighting
See what LED light can do
Tubuled pendant by Philips Consumer Luminaires
Philips introduces its Tubuled 7.5W LED pendant. The mirror-coated chrome
and clear glass shade is seductive in its simplicity providing a discreet yet elegant
fashion statement.
Learn more at www.philips-luminaires.com.
|
DOUBLE DECADE OF DESIGN
Y2K: New Years Reprieve
F
ears of a computer-generated apocalypse that would melt nuclear plants, destroy
the power grid and poison the water supply were quickly quelled as people rang in
Jan. 1, 2000. Millennial anxiety was soon replaced by the dot-com bubble burst in
early March. Flashy new online home furnishings sellers bit the dust just as the lighting
industry got its Internet act together.
Showrooms were busy registering domain names for
their e-catalog websites. A new column in Residential
Lighting called Net Worth featured timely information all
about e-. During the first Dallas Intl. Lighting Market of
the new millennium, the American Lighting Assn. (ALA)
announced a major survey to evaluate and respond to
members most pressing e-business issues.
Emboldened by a new millennium and enabled by the
Internet, people were streamlining their lives, wanting
to do more in less time. Personal computers, growing
Internet access and faster speeds were creating a nation
of home office workers good news for our industry: More power commuters
mean more home offices, and more lighting, noted Adesso President and CEO
Peggy Traub. With its innovative frosted acrylic panels available in a choice of
neon colors, the iMac computer swung open the door to the stylish home office.
Lighting showrooms enter the new millennium
double-clicking to a different drummer.
Looking Back: 2000
New miniature line voltage halogen bulbs from Osram at Messe Frankfurts first
Light + Building event eclipse the companys introduction of LED light sources.
At the 11th ARTS Awards In January 2000, Sergio
Orozco is the first to be named Product Designer of the
Year, and Carolyn Kinder is the first woman to receive
the groups Academy of Achievement Award.
Suites at Market Square opens during the Spring
2000 High Point Market. The 347,000-square-foot,
three-story addition to Market Square is large enough
for 350 vendors. Showplace debuts at the fall market,
adding 500,000 square feet of showroom space.
Runway models wearing giant lamp shade hats introduce fashion designer Bob Mackies
first portable lighting collection for Murray Feiss at the January 2000 Dallas Market.
Y2K PREDICTIONS
Younger people especially dont read
the newspaper anymore. Showrooms
need to think about this because, as they
grow their next generation of customers,
the Internet will probably play a key
role. Roxanne Stout, President, Bitterroot
Marketing, February 2000
In time, everybody will deliver product
faster and hold more inventory to please
the consumer. Seema Williams, Senior
Analyst, Forrester Research, March 2000
There is every indication that consumer
demand is strong enough to support the
recent increase in retail space.
Terry Oelschlager, Senior Vice President,
CIT Commercial Services, May 2000
No matter how many sofas a buyer
might have bought from a manufacturer,
he will still want to sit on them before
placing a large order. Tom Mitchell,
Vice President, MMPI, June 2000
A TALE OF TWO ICONS
Karim Rashids Soft ceiling
pendant from George Kovacs was
introduced in 2000. It first came in
white frosted glass or apple green,
just like the groundbreaking iMac
G3 computer launched in a similar
time frame.
Suites at Market Square rendering
DECEMBER 2000
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T
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THE WIRE
Dispatches from the lighting industry
|
The Accessories Resource Team (ART) and the Dallas
Market Center (DMC) will honor the Cooper family from
Uttermost with the ARTS Academy of Achievement Award
in January, DMC announced recently. The accessories and
lighting manufacturer was founded in 1975 by Bob and Belle
Cooper and is currently run by their son, Mac.
DMC President and CEO Bill Winsor says the Coopers are
being honored for the legacy
they have created over the
past three decades.
For more than 35 years,
Uttermost has provided
the home and decorative
accessories industry with
affordable, quality products
that speak to the current
trends, Winsor said in a
statement. The companys
continued success speaks
volumes to the dedication
and hard work of the
Cooper family.
Uttermost President Mac Cooper says he is very honored
to receive this award.
This is something I never expected or thought about
happening, Cooper says. At the same time, Im humbled,
because I know that so many people put their heart and soul
into what we do So many people deserve a piece of this
because its a team effort.
Cooper says the Uttermost of today is different than the
one his parents started over 30 years ago. For one, Cooper
says the company is more product-focused.
Our focus has become more product and design,
and thats what I spend more time on than anything else,
whether that be new product categories or new factories
or designers were working with, he says. Thats always
changing and evolving because, when customers come to
see us every three months at market, we feel we need to
show them new product in all categories.
Another change that has made the company so
successful is the addition of new product categories, Cooper
says. In the early years, Uttermost carried art, mirrors and
clocks, but since then, additional categories have helped fuel
the companys sustained growth.
When we added lamps in 2002, that was the beginning
of this process of adding new categories organically not
through an acquisition, but with the right team, designers and
vendors that complement what we do, Cooper says. That
was the first major category we added, and it was extremely
successful, so we followed that by adding fixtures, furniture
and botanicals.
Aside from product, Cooper says it is the people and the
service that continues to set the company apart.
While we do talk a lot about product, without good
reps, customer service and operations, it would be a house
of cards, Cooper says. Customers know that when they
work with us, they wont have issues with quality or delivery,
and that if they do, well take care of it. People have great
comfort in working with Uttermost.
Cooper also points to his familys faith as a reason for
success, as well as the close-knit feel of the company.
When I came here, it was my parents and me in
management, and we made decisions as a team, Cooper
says. As they got less involved, its still a team system and
we still operate like a family, except now its not a biological
family but a group of people who have worked together for
decades and respect each other.
The Coopers will accept their award during the ARTS
Awards on Jan. 19, 2013. Tickets go on sale in November.
Uttermosts Cooper Family to Receive
ARTS Academy of Achievement Award
In the Showroom of the Year 2012 section of the May
issue, the owners of finalist Elume Distinctive Lighting
were misidentified. They are Joe Ardovino and Jennifer
Brassey. Residential Lighting regrets this error.
CORRECTION
(From left) Mac, Bob and Belle Cooper
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THE WIRE
|
DOES YOUR ONLINE SHOWROOM
LOOK LIKE EVERYBODY ELSES?
Your lighting website is your face on the
Internet. Thats why we only build sites that
truly reect your store brand. From fonts,
colors and logos, we know how to translate
your retail experience onto the Web.
But thats just the start.
We can also customize your customer search
options, e-catalog content and tons more. For
a Free Demo or to schedule an appointment
at the Dallas Market, call us at 888-777-6101.
PHILIPS SHOWROOM TM-3101
we work for you
www.LightsAmerica.com
Authenticity Lighting to Close its Doors
Upscale lighting manufacturer
Authenticity Lighting, which was
founded by the team that created
Murray Feiss Lighting, will close in
the coming months, the company
announced recently. Although the
company had only just made its debut
at the January 2011 Dallas Market,
executives cited economic factors as
the reason for the companys closing.
Authenticity President Ron Hersh,
who ran the company along with
Chairman Murray Feiss and President
Robert Greene, says despite a warm
reception by the industry, the
numbers just werent where they
should be.
Although we were welcomed
into a fair number of showrooms,
the product just didnt resonate with
the end consumers, Hersh says.
We worked with dealers we knew
previously as well as new ones, but
we didnt develop the traction we
needed.
Going forward, Hersh says the
company is filling all existing orders
and offering deep discounts on
remaining product.
We want to leave the industry
as cleanly as we entered, Hersh
says. We leave behind a lot of
friends and a lot of memories, and
for the next few months, were
going to lay low
and regroup.
As far as whats next for the
companys founders, Hersh says
he, Greene and Feiss dont have
any definite plans. Currently, their
concern is winding down the
business in an orderly fashion and
settling accounts. But Hersh says
he is grateful for all the support they
have received both at Authenticity
and at Feiss, and he hopes this isnt
goodbye for the lighting industry.
We came back not because we
had to but because we wanted to,
Hersh says. Its really about the
relationships and the people, and
we cant thank people enough for
their friendship and support over
the years. We thank everybody for
their support, and we hope to stay
in touch.
THE WIRE
|
The first L Prize-winning bulb made its debut on retailers
shelves nationwide in late April in honor of Earth Day. Philips
Lighting North America released the LED lamp that won the
L Prizes 60W replacement category last year.
The LED bulb, which underwent stringent testing by the
U.S. Dept. of Energy (DOE), uses just 10W of energy and
has a lifetime of 30,000 hours.
Philips is the first and only company to meet the
stringent L Prize requirements for a
bulb that produces over 900 lumens,
a color rendering index (CRI) of 90
and 2700K color temperature
features that allow it to closely mimic
an incandescent bulb, Ed Crawford,
Philips General Manager of Lamps,
Lighting Electronics and Controls, said
in a statement. Because the new bulb
is 83 percent more energy-efficient
than the standard 60W incandescent,
consumers can now experience new
savings for their pocketbooks by putting this technologically
advanced product to use in their homes.
According to Philips, the bulb will retail for $50, but
rebates should bring the price down to as low as $25.
While the price might seem high, its representative of a
change in thinking when it comes to purchasing light bulbs.
We knew that it would be an important driver for the
industry, spurring innovation and adoption for an alternative
to a product that has remained largely
unchanged for over a century,
Crawford said in a statement. With
LED bulbs, we are looking at a
wholesale change in buying lighting
technology, going from a disposable
good to a durable good. Consumers
are no longer looking at a product that
will last just six months to a year, they
are looking at a product that is much
more efficient and will be with them
for decades.
Philips L Prize Bulb Hits Shelves for Earth Day
Philips L Prize-winning 60W replacement
bulb produces more than 900 lumens using
only 10W of energy.
Livex Lighting Moves
to New Location
Livex Lighting recently relocated to a new facility
in its home state of New Jersey. After nearly two
decades in Morristown, NJ, the companys owners
decided to move to a
larger location about 30
miles south in Somerset,
NJ, in late March.
According to owner
Frank Huang, the move
made financial sense.
We were leasing for
all of the 18 years that we
have been in business,
and we wanted to
purchase our own larger building, Huang says.
The new 150,000-square-foot facility houses the
companys warehouse and staff offices.
With the larger size of the building, we are
able to accommodate more product, so we can be
more efficient, and we can provide better service,
Huang says. This is the fundamental foundation
for the coming growth to service all of the overall
requirements of our customer base.
Livex Lighting moved to a
new 150,000-square-foot
location in Somerset, NJ,
in late March.
MELROSE GALLERY
5635 Melrose Ave
Los Angeles, CA 90038
www.melrosegallery.net
info@melrosegallery.net
323.460.7777
SIMONO DESIGNS
LA Mart
1933 S. Broadway Suite 1202
Los Angeles, CA 90007
info@simonodesigns.com
310.429.5093
lighting. mirrors. furniture. custom designs
CONTACT US FOR MORE BEAUTIFUL DESIGNS
See more images on FACEBOOK. Contact us for our full catalog.
THE WIRE
|
WHOS WHO
International Market Centers (IMC),
which owns buildings at the High Point
and Las Vegas markets, has appointed
Pedro Zapata as the new
Chief Operating Officer.
Zapata has nearly 20 years
of experience managing
large-scale real estate and will be
responsible for integrating people and
processes across IMCs properties at
both markets.
K.R. (Kaj) den Daas, former Chairman
of Philips Lighting North America,
has joined Lighting Science Groups
Board of Directors. For the past two
years, he has been the owner of
Dasio Consulting, a firm based in the
Netherlands that advises clients in the
electrical industry.
Hera Lighting recently expanded its
representation in the southeastern
United States by hiring several new
representatives.
The company hired John Saunders
of Carolina Component Sales Inc.
to cover the southeastern territory of
South Carolina, North Carolina and
Virginia. Saunders, who hails from
Thomasville, NC, has worked in the
industry for 27 years.
Hera Lighting also hired independent
representatives Ed Provencher, Dave
Fuller and David Stockhausen of DIV-
PRO/Intech Inc. to cover the southern
territory of Georgia and Florida. DIV-
PRO/Intech has been representing
manufacturers from the furniture,
cabinet and hospitality industries
since 1975.
American Lighting has appointed
18-year industry veteran Jason Echols
as its newest salesperson. Echols
will help develop new markets
for the companys LED products.
He has worked for various lighting
companies across the United States,
Europe and Asia.
The Sustainable Furnishings Council
(SFC) has named Margaret Casey as
its new President. Casey helped found
the SFC and has helped it grow over
the past few years. She previously
served as the Director of Programming
at World Market Center Las Vegas.
Casey replaces outgoing President
Jeff Hiller, Principal of PROaction
Marketing Group. Hiller will remain on
the SFC Board of Directors.
ZAPATA
HINKLEY
1940s
HINKLEY LIGHTING FACTORY
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& SUCCESS
1922 2012
H
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VISIT US
Dallas Market Showroom 3210
hinkleylighting.com | fredrickramond.com
LIVE WIRE
www.ResidentialLighting.com 40 RESIDENTIAL LIGHTING
|
JUNE 2012
Blustery weather couldnt dampen the positive mood at Aprils High
Point Market. Buyers remained upbeat during a market that featured
a larger InterHall (in IHFC) and Made in America Pavilion (in Suites at
Market Square), as well as expanded showrooms and selections from
several lighting exhibitors.
Flying High
1
2
3
4
5
6
7
1. Lee Nemeth (left) and Jason Evans of ELK Group Intl. with HGTVs
Emily Henderson at a reception for the HGTV HOME Furniture Collection.
2. Florence de Dampierre celebrates her new collection for John-Richard
with company President Alan Galbraith.
3. Dolores Aguilar and Robert Cooper in Cal Lightings IHFC showroom,
which was expanded to house the companys new chandelier collection.
4. The Shady Ladies team at the ART of Bowling event, including
(from left) Kris Lindsey of Paragon, Jan Shaffer of Kichler Lighting,
Lendell Glasco of Paragon, and Quinn Hazon, Wendy Birchfield and
Amanda Gardner of Kichler.
5. Lamia and Joe McKearn in front of Flambeau Lightings new space in
the Suites at Market Square Salon.
6. (Back row, from left) Troy Adkins, Randy Fiser and Tim Schelfe,
along with (front row, from left) Heidi Salati and Emily Walser from
the American Society of Interior Designers (ASID) at an ASID reception
in the Currey & Co. showroom.
7. Gilt Home Creative Director Tom Delavan with Crystal Gentilello,
High Point Style Spotter and Editor-in-Chief of Rue magazine, at the
shows press breakfast.
The Wests premier home furnishings marketplace
brings it together for youon-trend product
introductions, exclusive suppliers, unique resources
and the unmatched collection of home dcor and
accessoriesall in one efcient and exciting buying
experience. Connect with it all here.
...where all your best connections are made.
To learn more and register today
please visit www.LasVegasMarket.com
Las Vegas Market
July 30 August 3, 2012
A PR A PROPER O RTTY OF:
ALA UPDATE
|
Knowledge is Power
At market or online, ALA offers a number of ways to
stay up-to-date on lighting trends and technology.
ONLINE WEBINARS
The American Lighting Assn. (ALA)
offers periodic live webinars on timely
topics, such as the next one: The
Facts and Myths of CFL and LED
Lighting: Which Products You Should
and Shouldnt Market, with Joe Rey-
Barreau, AIA, IES, on July 19, 11 a.m.
CST. The webinar is sponsored by
TCP Inc. and will earn participants one
CLC
hour. Registration is available at

www.americanlightingassoc.com.
In addition, ALA recently announced
it will offer its library of over 25
on-demand webinars (which previously
cost $39 each) at no cost to members,
thanks to sponsors Lutron Electronics,
Juno Lighting Group and Toshiba LED
Lighting. The selection includes:
Are Incandescent and Halogen Going
Away?
Advanced Concepts for Kitchens
and Baths
Whats New in LED Lighting:
Fundamentals to Advanced Applications
How to Read Construction
Drawings: Improving Your Lighting
Sales Efficiency by Quick Analysis of
Blueprint Information
Fundamentals of Lighting and Interior
Design Styles
How to Sell and Design a Landscape
Lighting System
How to Specify, Design and Sell
Low Voltage Lighting: Concepts for
Increasing High End and Custom
Builders
How New Concepts in Crystal Can
Expand Your Customer Base
Dimming & Lighting Controls: High-
Tech Products to Increase Your Profits
The Realities and Myths of Energy
Efficient Lighting
Concepts and New Technologies for
Bath and Vanity Lighting
How to Lay Out a Lighting Plan
Quickly and Accurately
Sell Crystal for Maximum Profit
LED and Solid State Lighting Update
Sizing Techniques for Decorative
Fixtures in Large Vaulted Spaces
Trends in Lighting Styles and New
Technologies
Twenty Customer Questions About
New Light Sources Every Showroom
Needs to Answer
The Increasing Importance of
Lighting Metrics
How to Design With and Sell Whole-
House Lighting Controls
From Classicism to Modernism:
Applications of Decorative Lighting
Styles
Sales Tools That Win (for
Manufacturers Reps)
On-demand webinars are available
at www.alawebinars.com. For more
information, e-mail Nici Juneau at
njuneau@americanlightingassoc.com.
DALLAS SEMINARS
ALA will present another series of
information-packed lighting seminars at
the June Dallas Intl. Lighting Market.
The seminars will be presented by
industry expert Joe Rey-Barreau and
will cover topics ranging from lighting
design to sales strategies.
Thanks to a special sponsorship
by the Dallas Market Center, the
cost for each seminar is only $20.
All seminars will be presented in
the ALA Suite, WTC 345, and are
worth 1.5 CLC hours. Registration is
available onsite or online at www.
americanlightingassoc.com. For
more information, e-mail Nici Juneau at
njuneau@americanlightingassoc.com.
Friday, June 22
8-9:30 a.m. How to Sell and Design
a Low Voltage and LED Landscape
Lighting System
4-5:30 p.m. Whats Hot and Whats
Not in Lighting Design Styles and
Trends
Saturday, June 23
8-9:30 a.m. How to Expand Your Sales
in Non-Residential Lighting Markets
12-1:30 p.m. How to Design a Lighting
Plan for a Dining Room or Foyer
Dont Forget!
ALAs Annual Conference, which will
take place Sept. 9-11 in Scottsdale,
AZ, offers educational seminars
galore on lighting technology,
design and sales techniques. For
more information or to register, visit
www.alaconference.com. Register
by June 30 and receive a special
discounted rate, as well as a chance
to win a $250 credit at the Hyatt
Regency Scottsdale.
MUST ATTEND
Boost your bottom line
with advice from the experts.
Build Your Relationships...Build Your Business
The LED Revolution: Is Your Showroom Ready?
Selling to the Worlds Biggest Spenders: Women
How to Get and Keep More Customers
2012 ALA ANNUAL CONFERENCE
6HSWHPEHU+\DWW5HJHQF\6FRWWVGDOH
5HVRUW6SDDW*DLQH\5DQFK
Visit www.ALAConference.com
to register for the 2012 Annual
Conferencea MUST ATTEND event.
You get to
learn from the best
in the business.
Tammy L. Thomas, CLC
The Light House of Lewes
ALA raises the bar
every year.
Michael Estrin, CLMR,
Estrin-Calabrese Sales Agency
The ALA Annual
Conference is the
must attend event
of the year.
Cathy Choi, LS
Bulbrite Industries, Inc.
The ALA Annual
Conference is a valuable
tool to help our agency
be the best it can be.
EliseSeverson, CLC , CLMR, Lytestyles
ILLUMINATIONS
|
Residential Lighting: How do I get
more women to my showroom?
Marti Barletta: Provide choices and
understand her situation. She will go
somewhere else to find options if you
dont show them to her. She views
shopping for household items as doing
due diligence. She doesnt think, I love to
look at lamps, but rather, Im not going
to spend my familys money without
making sure Im getting the best possible
option. She gathers options until she has
a sense of all the options available and
almost never buys the first thing she sees.
Retailers tend to focus on product. Its not
about the product. Its about showing her
that you can meet her needs.
RL: How do we transmit that
through marketing?
MB: An ad with people will have a lot
more stopping power. Use a story. For
example, After her second child went
off to college, Mary decided to turn a
bedroom into a fitness/media room.
This was a tricky project because she
had two different criteria. Or, quote
Mary: I was going to miss my son,
but it was exciting to have a room
where I could finally exercise while
watching my favorite TV shows. Jack at
XYZ Lighting showed me options and
helped me pick the best one for me.
RL: Do sales and events appeal to
women shoppers?
MB: For women, events must have
three components: learning, social
and fun. The learning could be How
to update your room with just a few
pieces of lighting. It has to be worth
her time. For the social component,
invite her to bring a friend, but give the
sense that the attendance is limited.
Serve wine and cheese. For fun,
have a drawing for a free, in-home
consultation. Or have a designer show
photos from their latest project. Dont
tie the event to a sale.
RL: What are some common
missteps in marketing to women?
MB: Salespeople tend to talk to the
man, but its really the woman who
gets them to the showroom. Women,
usually, are the ones to decide when
its time to buy. She will do the online
research and narrow down the choices
to the three showrooms she feels are
best. If youre not on her short list,
you missed the cut. So shes the one
that needs to be influenced. Shes
the primary buyer, regardless of how
the couple appears in the showroom.
Go out of your way to make sure that
she is included in the discussion and
answer all of her questions.
I had wanted directional lights for
the vaulted ceiling in my own bedroom
to illuminate some artwork and create
drama. I thought the salesman knew
what to do. Well, he installed lights that
looked like great big coffee cans. They
werent even remotely close to what I
had in mind. Furthermore, he pointed
them straight down onto the carpet.
I was astonished. He apparently had
done no aesthetic consultations at all,
and he really had not listened to me.
Ten years later, I had an interior
designer working with me. She brought
in a lighting designer who knew what
he was talking about. I learned things
in that conversation that I had never
considered, like wall washing and
dimming. It made me trust him, and
Id certainly go to him again.
RL: Give us one secret to successful
marketing to women.
MB: When shes decorating her home,
its about how she sees herself. So take
note of the type of person she is and
what she wants to express, as opposed
to thinking simply in terms of product.
At the same time, this is a functional
purchase for her. Shes running a
household. Shes got kids. It has to meet
her needs on three levels: function,
aesthetic and personal self-expression.
Its not about
the product. Its
about showing her
that you can meet
her needs.
Marti Barletta of The TrendSight Group shares secrets
for appealing to our industrys mightiest customer.
Women Welcome
Aria
By
|
THINK BUSINESS
A
bout a year ago, I was
asked to give a keynote speech
to the Alabama Home Builders
Assn. The focus of my talk was to be
wrapped around making some sense
of what was happening in the industry
and attempting to share what the
future might look like.
When I arrived an hour before my
speech, I noticed in the program that
they had titled my speech Getting
Your Mojo Back. After a few minutes
of reflection, I realized that my
message was not only appropriate
to this subject, but that my talk
could be framed to make this a great
experience for the audience.
While there have been significant
changes over the last several years
in consumer trends and behavior, the
economic environment and the levels
of stress in business, I believe how
we deal with these has more to do
with our success or failure than almost
anything else.
The topic of mojo is very relevant
to this. Those who have lost their
mojo are depressed, struggling and
breathing out of a straw. Those who
have their mojo
are making it
happen and
seeing some
strong results.
Opening
the talk with
the Alabama
audience, I
asked: How
many of you
know what mojo
is? Almost all of
the hands went
up. I then asked: How many of you
feel like you have lost or seen your
mojo eroded over the last few years?
About 80 percent of the hands went
up. I tried to focus on the other
20 percent to see what they were
doing to keep their mojo. Following
are some of the comments and
suggestions, which should serve as a
checklist to take your own inventory:
Stop Listening to
All the Bad News
We have all learned the phrase
misery loves company. The more
you listen to the bad news (from the
media, friends, etc.), the more your
mojo vaporizes. One fellow said he
unsubscribed to the newspaper and
does not watch the evening news
anymore, and he has seen double-
digit growth in his business.
Work Harder
I know this is not always popular, but I
have asked many: How much harder
is it out there now versus five years
ago? Most say it is 30 to 50 percent
harder. My follow-up question is then:
Are you and your team working 30 to
50 percent harder? Those who have
their mojo intact are working very hard.
They are making that one extra shot
or putting in the extra hours. It is hard
to lose your mojo if you are working
through it and seeing some wins.
Know Where You Are Heading
Those who have their mojo have the
prize in their sights. They may not
know every twist and turn to get
there, but they know where they are
heading. Their longer-term goals are
still intact, and they are controlling
their day, not just reacting to
circumstances. Just like the metaphor
implies, if you know the destination
(or at least the seashore versus the
mountains), then the road map to get
there becomes clearer.
So while you can't see or touch mojo,
you know when you or someone else
has it. The mojo (or confidence or
enthusiasm or belief) is not just a gift
at your doorstep. It is a product of your
mindset and your action. While we
cannot control all circumstances, we
can control our day-to-day action. So
get out there and get your mojo back!
Mark Richardson
is Co-chairman
of Case Design
Remodeling and
the Case Institute
of Remodeling. He
is a member of the
NAHB Remodeling
Hall of Fame and a
Fellow at Harvard University's Joint Center
for Housing Studies.
Combine attitude with action to give your business
more traction, says new contributor Mark Richardson.
Get Your Mojo Back
www.techlighting.com
2012 Tech Lighting. All rights reserved. The Tech Lighting graphic is a registered trademark of Tech Lighting. Generation Brands
TM
Lamps Without Limits
Our new SoCo xture is a exible system of Sockets and Cords
to inspire you to create limitless designs all celebrating the
simplicity and beauty of bare lamps.
Options for 2 sockets, 7 cord colors, 3 cord lengths, 4 metal
nishes and countless lamps (sold separately), enable you to
mix, match and cluster SoCo xtures into custom installations
from individual accents to large dramatic light sculptures.
Come see the potential of the SoCo system at the Tech Lighting
Showroom #4705-TM during Dallas Market, June 21-24.
POINT OF SALE
|
Lighting showrooms may be on the
cutting edge regarding solid-state
technology, but theyre a bit behind
when it comes to merchandising.
You go into the average lighting
store, its a bit archaic, says Dave
Yoho of Dave Yoho Assoc., a consulting
company serving entrepreneurial-style
businesses. But a few key updates can
help ready your store for the future.
Thanks to smart phones and
tablet computers, consumers have
perpetual access to product and pricing
information, so a robust website that
acts as an extension of the showroom
is more important than ever before.
There needs to be a better cross
between the online world and the brick-
and-mortar world, says Paco Underhill,
founder, President and CEO of market
research firm Envirosell. Its called
convergence. A store and its online
presence should have a consistent look
and feel in terms of pricing, the way
in which theyre organized and in the
language they use.
The goal, according to Underhill,
is to educate customers before they
even enter the showroom, so that they
understand the vocabulary and feel less
overwhelmed about making a purchase.
Inside the showroom, high-tech
helpers like iPads can display the
stores website, Facebook page or
Twitter feed to create even more of
a connection with customers. On
the sales floor, staff and lighting
consultants can
use iPads to flip
through online
catalogs or to
help customers
visualize what
certain products
can do for their
home.
The use of
iPads on the
sales floor can
hardly be called
cutting edge,
since so many
retail sectors
have been using
this technology
since it first came out, Underhill
says. But you dont see it enough
in lighting showrooms. The next big
thing here will be the ability to go into
a showroom and download [product]
information to the iPad, so theres less
paper involved.
When it comes to merchandising,
one of the biggest complaints lighting
showrooms have is that some of the
more forward-thinking options take
up too much real estate. Not so, says
Underhill.
Vignettes are still important, but
they depend on the luxury of space,
he says. There are other creative
ways using virtual reality to create
[merchandising opportunities] within
[smaller] spaces.
Yoho agrees.
Get a flat screen to show
installations, he says. For example,
if a customer is buying lighting for her
kitchen, you can direct her to examples
up on the [TV screen] and ask her
which picture most closely resembles
her kitchen and which most closely
resembles what shed like her kitchen
to look like.
Above all, the showroom of the
future must cater to customers
shopping behaviors from the moment
they enter the store. In the entry,
according to Underhill, signage should
be minimal, and there should be a small
transition space that slows customers
down and gives them a chance to
take in the layout of the store. Then,
its all about making the customer feel
comfortable so that theyll stay awhile.
Train your sales staff to use
scripting [predetermined language] to
greet customers, Yoho says. Thank
you for coming into our showroom
today. How may I direct you? Offer
an area where customers can sit, and
when youre flipping through catalogs
or looking at an iPad together, sit side-
by-side with the customer [to create a
sense of camaraderie].
This fellowship is important during
the closing process as well.
No matter how elegant or utilitarian
your showroom is, your closing space
must be one thats comfortable,
Underhill says. Recognize that
the customer may have uninvolved
parties with them (i.e., a husband and/
or children), and you should have a
place for them to go to away from the
process so that theyre not interruptive.
A friend of mine in the banking world
once told me that one of the most
effective tools for closing a loan is the
lollipop. Jennifer Pinto
Ready your lighting retail store in a few simple steps.
Showroom of the Future
Hunt
no
further.
N
ow for the rst time, the wild at heart can
light their living spaces with a tiger-striped
crystal chandelier.
The Jungle Collection by Preciosa will debut
in Dallas this July, in perfect harmony with the
fashion craze for jungle themes.
There are two design families. Sleek and tawny
Bengal Tiger works well with neutral and earth
tones. Black and white Siberian Tiger (pictured)
holds its own among bold colors.
These chandeliers achieve a new sensuous
minimalism. The design is highly disciplined, but
the spirit remains untamed.
The chandeliers are formed of authentic Czech
crystal, mouth blown and handcut at Preciosa, and
ornamented with Austrian-inspired optic crystal
pendeloques. The designs are original to Preciosa,
Czechoslovakias largest and oldest manufacturer
of crystal chandeliers. Stop by and see The Jungle
Collection at our Dallas showroom.
2u12 Prcciosa USA - 44u Ncppcrhan Avc., Yonkcrs NY 1uu1 - Tcl: 914 623 1uu1 - vvv.prcciosausa.com
AUTHENTIC CZECH CRYSTAL FROM THE SOURCE
DESIGN FORUM
|
Weeks: Im a fan of the chateaus,
castles and churches of England,
France and Italy. Im fascinated by
their architectural elements, whether
old candlesticks, fragments from
buildings or found objects. You can
put a candlestick on a crystal or metal
base, add shades and lighting and
it becomes an amazing lamp. Its
something that ties us back to the
past when there was so much detail
and so much beauty in buildings.
People who buy our lighting like
found objects, flea markets and taking
old pieces and repurposing them into
their world. They usually live in spaces
that are big boxes without a lot of
architectural details. So when I design,
I think about the drama of each
element and how that element will
play into a background and create the
architecture in the room.
We find a lot of little chunks of old
carvings, molding from mirrors and
fragments from tops of doorways. Ill
think, What can we turn it into? It
could be the detail of an acanthus leaf.
I take that fragment and rebuild the
piece to what I thought it was at one
point and add it on top of a candlestick
for a layering effect. Then we decide
if its going to become gold or silver
and how old or new we want to
make it look. That can get
challenging, because finishes
can make or break a lamp.
I spend a lot of time on the interior
shade color of the lamp to help the
illumination of the lamp read correctly.
Many lights throw off a blue cast.
What we do on the inside of the
shades can help absorb some of that
and still make the lamp aesthetically
pleasing. Its a huge challenge.
Im a huge fan of chandeliers,
but Ive not seen one light bulb yet
that makes my chandelier
as beautiful as the old-fashioned
stuff. A crystal chandelier that doesnt
shimmer is a problem.
New technology has a way to go to
make crystal chandeliers shimmer.
The Pauline chandelier started with
a fragment from what looked like an
old balustrade that my wife and I found
walking through a flea market in Italy.
We had no idea what we were going
to do with it. But it came to be
the essential part of our new
grand chandeliers. We created
a big kind of a pineapple base
and grand scrolled arms at
top. Theres a grandness to it,
but theres also elegance and
simplicity. It came together with
the combination of antique gold
and the distressed finish of the
center column.
ARTS Award-winning designer Randal Weeks of Aidan Gray
Home turns artifacts from old buildings into grand objects.
Perfecting the Past
The Pauline chandelier was
inspired by a balustrade fragment
found in an Italian flea market. The
scrolled arms add elegance, as
do the greige and gold finishes.
www.aidangrayhome.com
STYLE WE LIKE
|
Anyone who attended last years American Lighting
Assn. (ALA) Conference at The Breakers in Palm Beach,
FL, found no shortage of inspiration from the dcor.
Israeli designer Ayala Serfati supplied some particularly
striking pieces from a lighting standpoint. The Aqua
Creations signature designs resembled enchanting sea
creatures in sumptuous silk stretched over metal frames.
For this years Light + Building show in Frankfurt,
Germany, Serfati and her husband Albi partnered
with additional designers for fresh takes on
trademark techniques and materials. Among
them: Mino floor lamps by Albi Serfaty and
Benad Dar that incorporate Aquas iconic silks over a
specially developed vacuum-formed polycarbonate shell
illuminated from within by CFLs. Available in three
sizes one large enough to act as a room divider
Mino also allows two colors of silk to be draped for
double the drama. WWW.AQUAGALLERY.COM
2012 Holtkoetter International, Inc.
ELECTRONICS REFLECTOR
Holtkoetter Showroom
Dallas Trade Mart #4600
LICHT MACHEN . . . at its best
to make light is our first responsibility
. . . surpassing the quality/quantity of
halogen light (1800 Lumens / 3000K)
. . . optimizing the combination of
direct and indirect (diffused) lighting
. . . minimize glare
. . . driven / dimmed by proprietary
Holtktter LED technology
A REVOLUTIONARY LED LAMP
2508*P1 LED
|
Access Lighting 3939
Alico Industries 3664
Ambience/Metropolitan 3783
Arroyo Craftsman 3915
Artcraft 3501
Avenue Lighting 3656-08
Bazz Inc. 3832
Besa Lighting 3519
Bethel Intl. 3220
Bruck Lighting 3309
Bulbrite 3351
Capital Lighting 3931
Corbett 3902
Crystorama 3503
Dimond 3606
Elegant Lighting 3050
ELK Lighting 3606
Emerson 3907
ET2 3905
Forecast 3101
H.A. Framburg 3915
Fredrick Ramond 3210
Gaddis Contractors 3862
George Kovacs 3006
Hinkley Lighting 3210
House of Troy 3915
Hudson Valley Lighting 3902
Illuminati Lighting USA 3109
International Lighting 3941
James R. Moder Crystal
Chandelier WTC 303-1
Justice Design Group 3920
Kalco Lighting 3303
LBL Lighting 3925
Lights Up! 3656-03, 3656-04
Luminance 3135
Lutron 3301
Mariana Lighting 3709
Maxim Lighting 3901
Minka Lavery/Minka Aire 3725
Nora Lighting WTC 301-3
Northeast Lantern 3800
Osram Sylvania 3656-02
Philips Consumer Luminaires 3101
PLC Lighting 3525
Preciosa 3935
Progress Lighting 3840
Quoizel 3200
Quorum Intl. 3004, 3111
Recesso Lights 3656-06
Regency Ceiling Fans 3915
SLV Lighting 3656-01
Spectrum Shared
Lighting Gallery 3656
Stone Lighting 3327
Thomas Lighting 3101
Toltec Co. 3343
Toshiba Lighting 3656-09
Trans Globe Lighting 3616
Troy-CSL 3902
Vaxcel Intl. 3942
Viz Glass 3656-07
WAC Lighting 3934
Wila Lighting 3309
Worldwide Lighting 3420
It just wouldnt be summer without a trip to the Lone Star State for the Dallas Intl.
Lighting Market. Weve got everything you need for your light-finding expedition,
including handy maps to guide you around the lighting floors and an itinerary of
cant-miss events. (Just bring your own walking shoes!) Post-market, dont forget to visit
www.ResidentialLighting.com for video highlights from the trip. Bon voyage, yall!
GUIDE
TO
THE
DALLAS MARKET
www.ResidentialLighting.com JUNE 2012
|
RESIDENTIAL LIGHTING 55
Lighting Showroom
Ambience/
Metropolitan
Minka Lavery/Minka Aire
Mariana
Lighting
3327
Stone
Lighting
Worldwide
Lighting
H.A. Framburg/
House of Troy/Arroyo Craftsman/
LBL Lighting
Quorum Intl.
ET2
Maxim Lighting
Lighting
Showroom
Besa Lighting
Troy-CSL/Corbett/
Hudson Valley
Preciosa
Gaddis
Contractors
Trans Globe Lighting
Lighting
Showroom
Spectrum
Shared
Lighting
Gallery/
Quorum Intl.
3111
3832
Bazz
Inc.
Freight
Elevators
Future Home
of Nora Lighting
Regency Fans
Lighting
Showroom
Artcraft
Bruck/
Wila
Vaxcel Intl.
WAC Lighting
Lighting
Showroom
Lighting Showroom
3143
Lighting Showroom
Northeast
Lantern
ELK Lighting/Dimond
3220
Bethel
Intl.
Elegant Lighting
James R. Moder
Crystal Chandelier
Inc.
Hinkley Lighting/Fredrick Ramond
Philips Consumer Luminaires
North America/
Thomas Lighting/
Forecast
Luminance
Future Kalco
Expansion
Avenue
Lighting/
Viz Glass
3109
Illuminati
Lighting USA
TRADE MART
3RD FLOOR
|
Allegri
Lighting
Showroom
Holtktter
Z-Lite
Lighting
Showroom
Morlee Lamp-
shade
Hunter Fan Co./
Casablanca Fan Co.
Kenroy Home
Monter
Lite
4929
4926
4931
Trend Lighting
Schonbek Worldwide Lighting/
Swarovski
Fanimation
Livex
Lighting
DVI Lighting
Yosemite
Home Dcor
Star
Fire
Crystal
Pure Edge
Lighting
Lighting Showroom
Adesso
Lighting
Showroom
Lighting
Showroom
Lighting
Showroom
Lighting
Showroom
Varaluz
Lighting
Showroom
Lighting
Showroom
Lighting
Showroom
Forte Lighting
Lighting
Showroom
Feiss/Monte Carlo Fan Co.
AFX Lighting
Lighting
Showroom
Cristal-
strass
4408
Ellington Fans/
Jeremiah Lighting/
Craftmade
4902
TRADE MART
4TH FLOOR
|
Adesso 4906
Allegri 4915
American Brass & Crystal 4503
AFX Lighting 4523
American Lighting 4745
Cal Lighting 4323
Casablanca Fan Co. 4929
The Coppersmith 4941
Craftmade 4902
Cristalstrass 4408
Dainolite 4303
Dolan Designs 4903
DVI Lighting 4301
EGLO 4916
Ellington 4902
Eurofase 4002
Eurofase Classics 4002
Fanimation 4943
Feiss 4010
Fine Art Lamps 4808
Focus Industries 4525
Forte Lighting 4400
Glow Lighting 4319
Golden Lighting 4909
Holtktter 4600
Hubbardton Forge 4921
Hunter Fan Co. 4929
Jeremiah Lighting 4902
Jesco Lighting 4313
Kendal Lighting 4739
Kenroy Home 4707
Kichler 4103
Lite Master 4634
Lite Source 4804
Livex Lighting 4729
Matthews Fan Co. 4737
Meyda Tiffany 4626
Monte Carlo Fan Co. 4010
Monter Lite 4733
Morlee Lampshade Co. 4517
Nuvo Lighting 4942
Pure Edge Lighting 4515
Satco Products 4942
Schonbek Worldwide Lighting 4926
Star Fire Crystal 4509
Stonegate Designs 4701
Swarovski 4926
Tech Lighting 4705
Trend Lighting 4931
Varaluz 4507
Yosemite Home Dcor 4026
Z-Lite 4945
Thursday, June 21, 6 p.m.
Trade Mart Loft 4 Lighting Expansion, 4th Floor
The Dallas Market Center and Residential Lighting will announce the winners
of the third annual Showroom of the Year Awards at a cocktail reception on
the opening night of the market.
One Showroom of the Year will be recognized in each of three dollar-
volume categories, as well as three specialty categories Outstanding
Merchandising Display, Exceptional Community Involvement and Most
Significant Accomplishment in the last year.
All registered market attendees are welcome to attend, with no additional
tickets or registration required.
LIGHTING AFTER DARK
Thursday, June 21, 9 p.m.
Draft Media Bar, Sheraton Downtown Dallas
The Dallas Market Center will host the Lighting After Dark cocktail
party at the shows official host hotel. Bring your market badge for
two free drink tickets and complimentary valet service.
Showroom IdeaShare
Friday, June 22, 3 p.m.
WTC 166
The Accessories Resource Team (ART) and Residential Lighting
will once again partner to host the fourth Showroom IdeaShare, an
opportunity for lighting showrooms to discuss common issues in a
comfortable setting. Participants will be able to submit anonymous
questions for group discussion; previous sessions have covered topics
like social media, IMAP policies, sales floor strategies and more.
Space is limited, so please RSVP to Sharon Davis at sharonjdavisnc@
earthlink.net or Laura Van Zeyl at Lvanzeyl@sgcmail.com to reserve your
seat. ART membership is not required to participate, although with ART
Card discounts from member manufacturers at the show, your savings
may easily pay for your membership.
Seminar Highlights
The Dallas Market Center will host a series of retail-oriented
seminars during its concurrent Total Home & Gift Market, with useful
information for lighting showrooms. Weve included a few highlights
below. Youll also find American Lighting Assn. (ALA) seminars listed
on page 42 and sessions for the new Tech-Know Spot on page 10.
Thursday, June 21
8:15 a.m. OneCoast Seminar: A Perfect Match: Integrating Social Media
& E-mail Marketing to Increase Foot Traffic
Crystal Vilkaitis, SnapRetail
OneCoast Caf WTC 2
9 a.m. The Art & Science of Shopping: Help Your Product Sell Itself
Rich Kizer and Georganne Bender
WTC 554
Noon Box Lunch Seminar: Get Ready for the Rebound
Mary Liz Curtin, Leon & Lulu
WTC 554
Friday, June 22
8:15 a.m. OneCoast Seminar: What the (Bleep) Do I Say on Facebook?
OneCoast Caf WTC 2
Saturday, June 23
8:15 a.m. OneCoast Seminar: Selling Online: 6 Tips for Getting Started
Ted Teele, SnapRetail
OneCoast Caf WTC 2
9 a.m. Five Ways to Make Your Store Marketing More Pinteresting
Expo Area WTC 1
10 a.m. Social Media Fundamentals
Mark Roos, Splash Media
Expo Area WTC 1
11 a.m. How Effective is Your Social Media Marketing?
Mark Roos, Splash Media
Expo Area WTC 1
Noon The Three Keys of E-mail Marketing
Tarsha Polk, Constant Contact
Expo Area WTC 1
1 p.m. Making your Website More Competitive
Ryan Plesko, Extra Sauce
Expo Area WTC 1
|
Gift
Showroom
Lighting
Showroom
Santas Own
Rawe Mills
Melrose Intl.
Melrose Intl.
Park Hill
Collections
Lighting
Showroom
The Round Top Collection
Gift
Showroom
Lighting
Showroom
Omni Sales & Marketing Group
Lighting Showroom
Lighting
Showroom
Lighting
Showroom
Sullivans Inc.
Impact
Crystal & Home
303-5
Lighting
Showroom
303-7
Lighting
Showroom
3060
Lighting
Showroom
Lighting
Showroom
Lighting
Showroom
326
Kraft Klub
322
Direct Pacific/
Advantage/
Len
McLendon
320
Couronne Co.
Molly
n Me
Primitives by
Kathy
Gift
Showroom
Park Hill
Collections
Lighting
Showroom
Lighting
Showroom
D. Stevens
344
Reliant Ribbon
C&F Enterprises
321
WORLD TRADE CENTER
3RD FLOOR
Advantage 320
American Lighting Assn. 345
Autograph Foliages 398
Bearington Collection 360
C&F Enterprises 321
Couronne Co. 330
D. Stevens 352
Dale Tiffany 309-1
Direct Pacific 320
Impact Crystal & Home 304
Inconjunction Inc. 348
James R. Moder
Crystal Chandelier 303-1
Katherines Collection 386
Kraft Klub 322
Len McLendon 320
Melrose Intl. 310, 316
Molly n Me 358
Nora Lighting 301-3
Old World Christmas 332
Omni Sales & Marketing 331, 333
Park Hill Collections 318
Primitives by Kathy 334
Rawe Mills 376
Raz Imports 340
Reliant Ribbon 308
Robert Abbey 305-1
The Round Top Collection 346
Santas Own 392
Smith Seasonal 380
Sullivans Inc. 394
|
Roadrunners
Shared
Showroom
Home
Accents
Showroom
Beau Artiste
Somerset Studios Inc.
Santangelo
Lighting & Design
Design
Showroom
Papila Designs
Alan Mizrahi
Lighting
Stein
World
Ambiance
Home
Dcor
Home Accents
Showroom
Home Accents
Showroom
MSM4
Imports
Stylecraft
Home Collection
Home
Accents
Showroom
Home
Accents
Showroom
Design
Showroom
Van Teal
Daria Persian
Rugs & Antiques
Home Accents
Showroom
Bill Reiman & Assoc./
Pacific Coast Lighting
10014
WORLD TRADE CENTER
10TH FLOOR
Alan Mizrahi Lighting 10020
Ambiance Home Dcor 10025
American Lighting Assn. 10046
Ashton Fine Arts 10009
Beau Artiste 10015
Bill Reiman & Assoc. 10014
Caravanserai 10055
Currey & Co. 10008
Daria Persian Rugs & Antiques 10057
East Enterprises 10063
Fosters Point 10076
Fourteenth Colony Lighting 10016
Lloyd Humphries 10062, 10080
MSM4 Imports 10006
Oriental Danny 10018
Pacific Coast Lighting 10014
Papila Designs 10052
Roadrunners Shared Showroom 10047
Robert Koerth & Assoc. 10030
Santangelo Lighting & Design 10060
Savoy House 10085
Somerset Studios Inc. 10011
Stein World 10000
Stylecraft Home Collection 10074
Taylors on Ten 10010, 10034
Touch of Silk 10058
Uttermost 10021, 10051
Van Teal 10067
Vista Fine Arts 10033
2012 Feiss and Monte Carlo, Feiss is a registered trademark of Murray Feiss. Monte Carlo is a registered trademark of Monte Carlo. Generation Brands
acebook.com/FessMohleCaro
DALLAS MARKET
June Z0-Z4, Z01Z
Shcwrccm #4010-TM
Come 8ee FessMohle Caro Frsl or lhe Newesl:
Lghlhg Fxlures Cehg Fahs Forlabes ahd Mrrors
To vew our u coeclohs, vsl www.ess.com ahd www.mohlecaroahs.com.
|
MECH
MECH MECH
MECH
FREIGHT
ELEVATOR
Undici
Restaurant
Silkroute Intl.
Touch of France
Gallery
Eleven
P.A.
Turner &
Co.
C.D.I.
Contempo
Designs
Inc.
Ambella Home Collection
Ashore Inc.
The
Patricia
Group
The Patricia Group
Silkroute
Intl.
Sonoran
Range
The
Patricia
Group
Ambari
Gallery Six
Gorrod Gallery
Storage
Desert Digs
NM Direct
Design
Showroom
Design
Showroom
The
Patricia
Group
Design
Showroom
The Jerrys/Mica Lamp Co.
Design
Showroom
Western
Rugs &
Trading
11046
11056
11050
11010
11016
11018
11014
11051
11037
11025 11080 11074 11072 11064 11070
11013
11019
11009
11055-A
11055-B
11055-C
11006
11065 11069
1
2
3
4
5
6
8
9
13
11021
11048
Deluxe by
Lorren Bell
DIFFA
DIFFA
Fashion
Group
Intl
Conference
Room
11052
Green
Gables
Design Directions
11000
Gorrod Gallery
Storage
11053
Design
Showroom
WORLD TRADE CENTER
11TH FLOOR
Ambella Home Collection 11080
Ambari 11019
Ashore Inc. 11009
C.D.I./Contempo Designs Inc. 11025
Deluxe by Lorren Bell 11037-5
Desert Digs 11016
Design Directions 11000
DIFFA 11037-4, 11037-6
Fashion Group Intl. 11037-8
Gallery Six 11013
Gallery Eleven 11014
Green Gables 11052
The Jerrys 11006
Mica Lamp Co. 11006
NM Direct 11051
P.A. Turner & Co. 11072
The Patricia Group 11018, 11056, 11064
Silkroute Intl. 11046, 11050
Sonoran Range 11074
Touch of France 11010
Western Rugs & Trading 11048
|
PRODUCT
PREVIEW
HOLTKTTER INTL.
The Pharmacy floor lamp (#2508) uses a custom
LED light engine to create light free of shadow
and glare. This innovative lamp also features a
proprietary dimming system and a Satin Nickel
finish. TM 4600. www.holtkoetter.com
KALCOf
The Grayson Collection, including
this curvy chandelier (#2675), can be
easily customized with several shade
options, including natural shell, mesh
wire and seeded glass. TM 3303.
www.kalco.com
eVIZ GLASS
The Prodigy lamp blends art and
lighting to create a beautiful series of
handcrafted portables. The lamp is
available in turquoise, green and
red/amber (shown), as well as with
multiple shade options. TM 3656- 07.
www.vizartglass.com
SATCOf
The Inspire Collection from
Nuvo Lighting aims to bring
the efficiency of LEDs to every
room in the house with dramatic
fixtures built around Motivation,
an easily replaceable LED light
engine from Satcos KolourOne
brand. Shown here: the strikingly
modern Frame pendant, featuring
bold rectangles in Hazel Bronze or
Brushed Nickel. TM 4942.
www.nuvolighting.com
dPACIFIC COAST LIGHTING
The Contemporary Lodge Collection offers a fresh
update on the rustic mountain look with Tiffany-
style glass, cast leaf motifs and a bronze finish. The
collection includes table and floor lamps, as well as
pendant lights. See more in the Bill Reiman showroom:
WTC 10014. www.pacificcoastlighting.com
|
PRODUCT
PREVIEW
cREGENCY CEILING FANS
Contoured blades and an integrated halogen light kit
give the Deuce ceiling fan a sleek look. This modern
fan is also offered in a wet-location version for
outdoor use. Available in multiple finishes (including
Brushed Steel, shown) as well as with an optional
light kit cap. TM 3915. www.regencyfan.com
eLAMP WORKS
The Porcelain Artichoke lamp has a beautiful
natural shape sure to make a statement in any
room. A sky blue body is balanced by a walnut
base and cream linen shade. WTC 6- 400.
www.lampworks.com
eFEISS
Part of Feiss expanding Home Solutions
line, the Charlotte mini chandelier has a
French market feel with strings of unfinished
natural wood beads and a Peruvian Bronze
finish. The diminutive size makes this
chandelier ideal for a bath, bedroom, closet
or small foyer. TM 4010. www.feiss.com
JUSTICE DESIGN GROUP
The popular Aero three-light bath bar gets a new
look, thanks to Lace Venetian glass shades, an
extension of the companys popular Venetian
bowl shades. A Brushed Nickel finish balances
this distinctive look. TM 3920. www.jdg.com
FORESIDE
HOME AND
GARDEN f
The companys newly
expanded lamp offerings
include the Raven lamp,
made of handcrafted metal
with a slightly weathered
finish. Youll find more
in the HomeStyle
showroom: WTC 236.
www.foresidehome
andgarden.com
|
PRODUCT
PREVIEW
ELLINGTON FANS c
The Faraday II rotating fan features two adjustable 13-inch heads and
is damp-rated for outdoor use. This Aged Bronze fan also comes with
both a wall and remote control. TM 4902. www.ellingtonfans.com
eHINKLEY
LIGHTING
The Darien chandelier combines
overscaled proportions with
low-profile etched opal glass
for a modern design. A Polished
Antique Nickel finish accentuates
the curves of all five fixtures
in the collection. TM 3210.
www.hinkleylighting.com
eROBERT ABBEY
This elegant table lamp (#1957) features a
lead crystal base with aged brass accents.
Available with two shade options
a black painted opaque parchment shade
with a matte gold lining or an ivory silk box
pleat shade with an off-white silk lining
(shown). WTC 305. www.robertabbey.com
MICA LAMP CO.
Filigrana dome chandeliers combine mica mineral
domes with hammer-marked iron rings for a rustic
statement. A delicate copper overlay in a vine or
floral motif adds another level of natural detail.
Available in 21-, 26- and 32-inch diameters.
See more in The Jerrys showroom: WTC 11006.
www.micalamps.com
PRECIOSA
Following a successful
Dallas debut in January,
the company has a
number of new designs
for the June market,
including Sea Blossom, a
colorful crystal chandelier
inspired by underwater
plant life. The colors of
the mouth-blown crystal
blossoms and beads
can be customized to
coordinate with any
interior. TM 3935.
www.preciosausa.com
|
PRODUCT
PREVIEW
PRODUCT
PREVIEW
AVENUE LIGHTING c
The transitional look of the Beverly Drive oval chandelier
is accentuated by crystal beads and a silk string shade.
This six-light fixture is available in black, silver, taupe
and white. TM 3656- 08. www.avenuelighting.com
ILLUMINATI LIGHTING USA c
With a silhouette as graceful as the bird for which it is
named, each arm of the Swan fixture culminates in a
G4 xenon bulb. Shown in black, the design is available in
many other finishes, including a striking 24k gold option.
TM 3109. www.illuminatilightingusa.com
JEREMIAH
LIGHTINGf
The Preston Hollow Collection
features lovely fabric shades
accented by an elegant shape in
an understated Brushed Nickel
finish. The collection includes
chandeliers in multiple sizes,
wall sconces, a convertible semi-
flush fixture and a six-light foyer
fixture (shown). TM 4902.
www.ellingtonfans.com
QUOIZEL d
The shade of the Hammond
pendant contains 120 pieces of
Tiffany glass. A vintage bronze
finish completes this timeless
look. TM 3200.
www.quoizel.com
JESCO LIGHTING d
The new Architectural Pendant and Wall
Sconce Series is composed of modular
sections, allowing specifiers to create
a custom look. Available in several
colors and sizes, as well as with various
suspension and lamping options.
TM 4313. www.jescolighting.com
|
PRODUCT
PREVIEW
eVAXCEL
The Anastasia Collection
offers a fresh mix of traditional
and modern elements. This
complete family, including a
12-light chandelier (shown),
features a silver leaf foil
finish and natural shell
embellishments. TM 3942.
www.vaxcel.com
EUROFASEf
Pella, the companys first leather chandelier,
features hand-stitched hides with crystal
accents and chrome mounting. Available
in four-, six- or 12-light chandeliers with
beige, brown or black leather. TM 4002.
www.eurofase.com
WAC
LIGHTING f
Handcrafted from clear
blown Italian glass, the
shape of the Ice pendant
suggests melting icicles.
The Quick Connect fixture
can be used with any of
the companys rail and
track lighting systems,
and is available in Brushed
Nickel, Chrome and Dark
Bronze. TM 3934.
www.waclighting.com
eLITE SOURCE
This elegant chandelier (EL-10076) features
graceful, flowing lines, with white frosted bubble
ornaments and individually cut crystal droplets.
Available with either LED or halogen lamping.
TM 4804. www.lite-source.com
SCHONBEK c
The Poeta chandelier exudes effortless elegance with
Swarovski Elements crystals in either Bronze Shade
or Silver Night. TM 4926. www.schonbek.com
Well guide your every step.
Make any area light up like a work of art, whether its LED track lighting or
recessed uorescents. Bring out your propertys architectural character with
just the right amount of accent lighting. Easy to install and competitively priced
with quality exceeding more expensive lighting products. Our wide variety of
LED, HID, and Retrot lighting products are designed to save you money,
maintenance, and energy.
2042 East Vernon Avenue
s
Vernon, CA 90069
s
323-231-2600
s
www.elcolighting.com
Track Fixture Undercabinet Exit Signs Outdoor Step & Brick
|
PRODUCT
PREVIEW
LIVEX LIGHTING c
The Pennington Collection dresses up simple,
elegant chandeliers with clear crystal accents.
Available in Antique Silver Leaf or Antique Gold
Leaf (shown). TM 4729. www.livexlighting.com
PROGRESS
LIGHTING
Etched glass diffusers
inside clear water glass
add a touch of chic to
the Polished Nickel
frame of the companys
Caress chandelier.
TM 3840. www.
progresslighting.com
eTECH LIGHTING
The SoCo system of sockets and
cords offers flexibility with seven
different cord color options and
three standard lengths (8, 16 and
24 inches). Also available with
two socket alternatives (vintage
or modern) and four finishes
(White, Black, Satin Nickel and
Antique Bronze). TM 4705.
www.techlighting.com
PHILIPS CONSUMER
LUMINAIRES f
The contemporary TubuLED pendant
series incorporates LEDs into a sleek glass
silhouette. The top portion of each shade
is clear, while the lower portion is semi-
transparent mirror-coated glass, allowing
for both reflection and transparency. Also
available in one- and three-light versions.
TM 3101. www.philips-luminaires.com
I-996320-2
Jeremy Collection
I-9262
Custom S-124
I-276132-1
The Jerry's Showroom
#11006 - WTC
Phone (214) 747 - 0770
I-216224-3
|
PRODUCT
PREVIEW
SAVOY HOUSE f
Designed exclusively for the company
by Raymond Waites, the Filament
Collection exudes rustic elegance
with clean lines, geometric K-9
crystals and a Silver Dust finish.
The collection includes a four-,
six- and 12-light chandelier and a
three-light sconce. WTC 10085.
www.savoyhouse.com
ALLEGRI CRYSTAL c
The Torelli Collection, including Item No. 10339, features
unique designs adorned with clear crystals ensconced in
laser-cut swan shapes. Available in Polished Chrome and
Gold Plated finishes. TM 3303. www.allegricrystal.com
NORA LIGHTING c
Nora Lightings latest series of rail fixtures
features specifiable LED lamps that offer
energy savings and adjustable illumination.
The fixtures are available in a variety of
styles and finishes, with Energy Star
-
qualified LED lamps that come in multiple
color temperatures, beam spreads and
lumen outputs. WTC 301-3.
www.noralighting.com
eKICHLER
LIGHTING
Part lighting and part
art, the City Lights
Collection features
contemporary lighting
with an asymmetrical
design. The seven-light
linear chandelier features
a pewter framework of
clean intersecting lines
with rectangular and square
glass shades. TM 4103.
www.kichler.com
GLOW
LIGHTING
INC.f
The elegant Wavelength series
features crystal swirl pendants
inside a double-lined sheer oval
shade. Available in two shade
sizes (33 and 44 inches) and
three shade colors (black, taupe
and white). TM 4319.
www.glowlighting.com
Visit www.DallasMarketCenter.com for
additional show information and online
registration.
SPONSORED BY:
3
rd
ANNUAL
Awards Presentation
& Cocktail Party
THURSDAY, JUNE 21
|
6 PM
TRADE MART 4
TH
FLOOR, LOFT 4
FINALISTS -
REVENUE UNDER $2 MILLION
Christies Lighting Gallery, Fletcher, NC
Elume Distinctive Lighting, Park City, UT
Fogg Lighting, Portland, ME
Illuminations, McAllen, TX
Light Up Your Life, Sarasota, FL
Light Works of Steamboat, Steamboat Springs, CO
Lighting Design Center /
Warshauer Electric Supply Co., Tinton Falls, NJ
Living Lighting on King, Toronto, ON
Pace Lighting, Savannah, GA
Urban Lighting, San Diego, CA
FINALISTS -
REVENUE UNDER $5 MILLION
Gross Electric, Toledo, OH
House of Lights and Home Accents, Melbourne, FL
The Lite House, Columbia, SC
Lucia Lighting & Design, Lynn, MA
New Metal Crafts, Chicago, IL
Northwest Lighting and Accents, Mount Prospect, IL
Passion Lighting, Grapevine, TX
Urban Lights, Denver, CO
FINALISTS -
REVENUE $5 MILLION AND OVER
Capitol Lighting, Boca Raton, FL
Connecticut Lighting Centers, Hartford, CT
Design Lighting, Surrey, BC
Lighting Unlimited, Houston, TX
Lumens Light + Living, Sacramento, CA
Meletio Lighting & Electric Supply, Dallas, TX
Metro Lighting, Brentwood, MO
Norburn Lighting, Burnaby, BC
Robinson Lighting Ltd., Winnipeg, MB
Union Lighting & Furnishings, Toronto, ON
Congratulations to the fnalists for the
3rd annual SHOWROOM OF THE
YEAR Awards! In a ceremony on June 21,
during the opening night reception at the
Dallas International Lighting Market, one
SHOWROOM OF THE YEAR winner will
be announced from each of the three dollar-
volume categories listed at right.
All fnalists are also eligible for
three specialty awards: Outstanding
Merchandising Display, Exceptional
Community Involvement and Most
Signifcant Accomplishment in the past
year. All show attendees and exhibitors are
welcome to attend the presentation with
no additional registration required.
INVITED
YOU
are
LIGHT HERE, LIGHT NOW
|
Yes, we know your employees are the true heroes of your store,
but your selection is the source of their super powers. Retailers
who let their displays dwindle do so at their own peril. How
convenient that you will soon be able to assemble new
merchandise marvels courtesy of the
June Dallas Market. Youll find a preview
of this summers buying
blockbuster on page
54, where floor plan maps join forces with event
schedules and dynamic designs. Make your
orders even mightier with timely trend
knowledge, including the freshest looks from
springs High Point Market (Style Spotting,
page 80). Set yourself up for success next season,
and we will look forward to seeing your sequel.
the avengers
The spring High Point
Market had new lamps
and fixtures aplenty;
among them several
noteworthy trends.
Here are our top five.
|
Moroccan-inspired looks and motifs were all
over the market, including furniture, rugs and
lighting. We spotted this popular Arabesque tile
design making a subtle statement on several
table lamps. Shown here: Global Views Round
Arabesque lamp (opposite, left), Jamie Young
Co.s Mughal Bone lamp (opposite, right), Port
68s Parker lamp (left) and Robert Abbeys
Addison table lamp (above).
www.globalviews.com | www.jamieyoung.com
www.port68.com | www.robertabbey.com
ARABIAN
LIGHTS
1
|
The Mad Men factor, which has been seen in both fashion
and home dcor, hasnt gone unnoticed in the lighting world.
Mid-century modern designs feature clean lines and a distinct
Scandinavian influence. Shown here: Feiss Beso pendant (above,
left), Kichlers Dagmar lamp (above, right) and Nova Lightings
Astrid floor lamp (right).
www.feiss.com | www.kichler.com | www.novalamps.com
MOD SQUAD
2
|
The desire for vintage-inspired dcor is still going strong, and several fixtures in High Point sported
designs with historical roots. Shown here: the Hobo chandelier from Currey and Co. (above, right) fea-
tures hand-notched wood modeled after early 1900s tramp art, while Four Hands Sunset Trumpet Horn
pendant (above, left) was inspired by old-fashioned gramophone phonographs.
www.curreyco.com | www.fourhands.com
BLAST FROM THE PAST
3
|
Bright colors in a variety of hues continue to make a vivid statement on portables, but the haute hue du
jour at the spring market was yellow. This summery shade is an easy way to add some punch and covers
a broad range of tints ranging from bright lemon to a more subdued daffodil. Shown here: the Marina lamp
in Yellow from Made Goods (above, left), the Pop Studio lamp in Sunflower from Pacific Coast Lightings
Kathy Ireland Home line (above, center) and the Spiral lamp in Sunflower from Thumprints (above, right).
www.madegoods.com | www.pacificcoastlighting.com | www.thumprints.com
MELLOW YELLOW
4
|
Metallic lamps were out in full force in High
Point. Use them to add a luxurious feel to
any room. Gold or silver, textured or smooth,
these lamps go well with any color scheme.
Shown here: the Gold Rings lamp from
Barbara Cosgrove (left), the Naples table lamp
from Flow Dcor (above, left) and the Silver
Vase table lamp from HStudios new Priscilla
Presley Home Collection (above, right).
www.barbaracosgrovelamps.com
www.flowdecor.com | www.hstudio.com
WANT MORE? To see more looks from the
spring market, check out our video report featuring one of
High Point Markets Style Spotters, designer Shay Geyer,
and her top five lighting finds. You can watch the video
online at www.ResidentialLighting.com/videos.
SHINE ON
5
The most intriguing lighting fixture recruits seem
to combine both beauty and beast, heightening the drama
of sophisticated forms with a darker, edgier presence.
Interlocking curves of forged steel
lend Hubbardton Forges Corona
pendant a tempestuous beauty
thats both rough and refined.
www.hubbardtonforge.com
This recycled steel pendant
from Varaluzs Clout series
ups the drama with a cage
motif and a dark bronze
finish. A shape inspired by
the club suit in a deck of
cards further adds to the
appeal. www.varaluz.com
The Half a Mile pendant from Portuguese company
Mood creates visual intrigue using leader cord
strung in a geometric design inside a brushed
stainless steel frame. www.luzza.com.pt
Chrome and gunmetal
add dark dimension
to the sleek starburst
design of Crystoramas
Galaxy chandelier.
www.crystorama.com
|
Looking for
simple shapes
with serious style?
These sleek circular
fixtures radiate
contemporary chic.
SPHERE &
The illuminated circles of Progress Lightings
Bingo fixture can be used as wall or ceiling art.
The ironwork frame, which comes in Brushed
Nickel or Venetian Bronze, holds etched opal
acrylic diffusers along with distressed mirror
accents. www.progresslighting.com
The Broadway Collection from Hinkley
Lightings Fredrick Ramond line is composed
of low-profile circular light pods and etched
glass diffusers inside a polished aluminum
frame. Detailed mesh uplight diffusers add
sophistication to this chic, contemporary
design. www.fredrickramond.com
Swarovskis minimalist Circle fixture makes a
striking statement with a crystal and stainless
steel ring that appears to hover in a room as if
by magic. www.architecture.swarovski.com
Discs of faceted recycled glass with a champagne
finish add a touch of bling to the curvy Swank
chandelier from Varaluz. A hand-worked artisanal
chrome finish adds even more shine.
www.varaluz.com
Round smoke crystal medallions add sparkle to the Bliss
fixture from Corbett Lighting. Imported Italian rock crystals
and nickel and crystal link tassels add another level of flair
to the solid iron frame with a topaz-leaf finish.
www.corbettlighting.com
Ro
fixture fro
and nickel and
to the solid iron fra
www.corbettlighting.c
|
NEW PRODUCTS
|
Swan Song
The Baby Swan Collection from Artcraft
features a chrome-plated frame with
uniquely designed flowing arms. This low
voltage series comes with a coordinating
cord cover and is also available in a white
finish. See more in Dallas in TM 3501.
www.artcraftlighting.com
cPrepare to Be Amazed
Interlocking frosted glass shades in irregular
shapes give ET2 Contemporary Lightings
Maze Collection a unique modern appeal.
The collection includes a round pendant,
ceiling light, wall sconce and linear pendant
(shown). See more in Dallas in TM 3901.
www.et2online.com
eBeach Beauty
The Beachwood table lamp from Currey
& Co.s Marjorie Skouras Collection is
made of mercury glass with a Mercury
Silver finish, accented by brass hardware
and an off-white linen shade. See more in
Dallas in WTC 10008. www.curreyco.com
Its a Stitch f
This pendant, Model No.
I-286103-1, from Su Intl.
has a handmade paper
lens accented by leather
lacing and measures 24
inches across and 12 inches
high. See more in Dallas
in The Jerrys showroom,
WTC 11006. www.
suainternational.com
914-668-1818 914-668-8490 fax
Additional metal finishing products are also available at:
www.jaxchemical.com
MASTER METAL
FINISHING SOLUTIONS
GREEN PATINA
Produces an authentic antique green finish
on copper, brass and bronze.
PEWTER BLACK
Produces a dark black finish on pewter, lead, brass,
bronze, copper, nickel, tin-lead alloys and solders.
BROWN DARKENER
Produces an authentic antique brown finish
on brass, bronze and copper.
COPPER PLATING SOLUTION
Instantly plates copper onto iron, steel and solders.
Lamps Lighting Fixtures Stained Glass
Hardware Antiques Jewelry Statues
|
NEW PRODUCTS
Double the Func
Cal Lightings Nianda family, including
Model No. FX-3527-1P, creates visual
interest with double shades one
sheer and one opaque. This pendant
measures 18 inches across and
8 inches high. See more in Dallas
in TM 4323. www.calighting.com
Cord Chicf
Handcrafted in North Carolina, the Cord Coverup from
A&M Designs offers an easy way to dress up cords on
lamps and chandeliers. The Cord Coverup is available in a
variety of sizes, colors, patterns and fabrics to coordinate
with any dcor. See more in Dallas in the Omni Sales
Group showroom, WTC 333. www.cordcoverup.com
eMaximum Shine
Maxim Lightings Swizzle
Collection features a curved
metal frame in polished chrome,
encasing clear glass rods that
are twisted to refract the light.
Strands of clear octagonal crystals
add a touch of sparkle to this
collection, which includes square
and rectangular pendants, ceiling
lights, mini pendants and a wall
sconce. See more in Dallas in TM
3901. www.maximlighting.com
eThe Woven Arches
Dimond Lightings Perryton Collection
table lamp features a woven arch design
in polished chrome topped off with a
white faux silk shade. See more in Dallas
in TM 3606. www.dimondlighting.com
Bright Ideaf
Designed for recessed lighting
applications, this 18W PAR38 LED
lamp from Viribright Lightings
Benchmark Series boasts the highest
light output to date with 1400
lumens. The dimmable bulb is priced
affordably and features a 22-year life.
www.viribright.com
Still Keepin it BOLD
Morlee Lampshade Co
6915 NW 43rd Street
Miami, FL 33166
V: 305-500-9310
F: 305-500-9322
www.MorleeLampshade.com
Dallas Showroom
TM 4517
Kickin it Back to Basics
40th Anniversary!!!
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AD INDEX
|
Advertiser Page Website Phone
Access Lighting 31 www.accesslighting.com 800.828.5483
AH Lighting 38 www.ahlighting.com 800.422.6000
American Lighting Assn. 43 www.americanlightingassoc.com 800.60.LIGHT
Auroralight 8 www.auroralight.com 877.942.1179
Avenue Lighting 65 www.avenuelighting.com 800.798.0409
Bock Lighting 27 www.bocklighting.com 216.912.7050
Bulbrite Industries 13 www.bulbrite.com 800.528.5555
Cal Lighting 51 www.calighting.com 800.321.6677
Checkolite Intl. 23 www.checkolite.com 800.265.9960
Dallas Market Center 10 www.dallasmarketcenter.com 800.DAL.MKTS
Elco Lighting 73 www.elcolighting.com 800.522.2626
Elegant Lighting 16-17 www.elegantlighting.com 888.388.3390
Ellington Fans/Jeremiah Lighting 7, Back Cover www.ellingtonfans.com 800.527.1292
Eurofase 45 www.eurofase.com 800.660.5391
Feiss 61 www.feiss.com 800.969.3347
GM Lighting 1 www.gmlighting.net 866.671.0811
Grand Brass Lamp Parts 12 www.grandbrass.com 212.226.2567
Hinkley Lighting 39 www.hinkleylighting.com 800.HINKLEY
Holtktter Intl. 53 www.holtkoetter.com 800.899.5444
IC Sourcing & Logistics 26 www.hs-icsourcing.com 858.695.2766
Illuminati Lighting USA 18-19 www.illuminatilightingusa.com 949.988.7939
Jax Chemical Co. 91 www.jaxchemical.com 914.668.1818
Jesco Lighting Group 95 www.jescolighting.com 800.527.7796
Kalco 9, 71 www.kalco.com 800.525.2655
Lattrel Canada Inc. 22 www.lattrel.com 877.LATTREL
LBL Lighting 6 www.lbllighting.com 800.323.3226
Lights America 34 www.lightsamerica.com 847.915.4423
Lights Up! 95 www.lightsup.info n/a
Lite Source Inc. 4-5 www.lite-source.com 909.597.8892
Livex Lighting 35, 95 www.livexlighting.com 800.761.8056
Luminance 59 www.luminance.us 800.777.4440
Melrose Gallery & Antiques 37 www.melrosegallery.net 323.460.7777
Mica Lamp Co. 67 www.micalamps.com 818.241.7227
Monte Carlo Fan Co. 61 www.montecarlofans.com 800.519.4092
Morlee Lampshade Co. 93 www.morleelampshade.com 305.500.9310
Pacific Coast Lighting 21 www.pacificcoastlighting.com 800.709.9004
Panasonic 25 www.panasonic.com/ventfans n/a
Pedestal Express 38 www.pedestalexpress.com 888.762.7735
Philips Consumer Luminaires NA 29 www.philips-luminaires.com n/a
Preciosa 49 www.preciosausa.com 914.623.1001
Quintana Roo 77 www.quintanaroousa.com 512.847.3770
Regency Ceiling Fans 11 www.regencyfans.com 800.659.5051
Robert Abbey Inc. Inside Front Cover www.robertabbey.com 828.322.3480
Satco 95, Inside Back Cover www.satco.com 800.437.2826
Savoy House 14-15 www.savoyhouse.com 678.608.1859
Sebco 36 www.sebcoindustries.com 888.SEBCO4U
Sua Intl. 75 www.suainternational.com 877.315.8781
Tech Lighting 47 www.techlighting.com 847.410.4400
Triple-S Chemical Products Inc. 95 www.ssschemical.com 800.862.5958
Vaxcel Lighting Group 63 www.vaxcel.com 630.682.8767
Viribright Lighting Inc. 2-3 www.viribright.com 877. 847.4276
Viz Art Glass Inc. 69 www.vizartglass.com 510.569.8899
WAC Lighting 33 www.waclighting.com 800.526.2588
World Market Center Las Vegas 41 www.lasvegasmarket.com 888.416.8600
|
Sleek LED Sconce
Part of Satco Products Nuvo Lighting
line, the Inspire Collection is a family
of dramatic fixtures built around
Motivation, a self-contained, easily
replaceable LED light engine from
Satcos KolourOne division. Shown
here: the Frame sconce features bold
rectangles of Brushed Nickel or Hazel
Bronze for a strikingly modern look.
www.nuvolighting.com
Transitional Collection
Livex Lightings Ridgedale Collection,
including Model No. 6465-04 (shown),
features a clean silhouette in a
Black finish, accented by hand-blown
satin white glass shades. The family
includes 33 pieces to cover
all necessary lighting applications,
and is also available in a
Vintage Bronze finish.
www.livexlighting.com
Antiquing Solutions
Triple-S Chemicals is a Los Angeles-
based company that specializes in
the manufacture and sale of metal
antiquing solutions and patina
solutions for copper, brass, bronze
and steel. Its antiquing and patina
solutions range in color from
browns/blacks to rusty reds/
oranges to greens/blues.
www.ssschemical.com
High-Performance Downlights
The LED Modulinear downlight
series from Jesco Lighting uses
energy-saving 10W LEDs that provide
light comparable to a PAR20 50W
halogen lamp. A dual-aim adjustment
mechanism allows for easy light
direction, while a snap-in insert
reduces glare. Available in one- to
four-light configurations with multiple
color temperatures, beam angles and
finishes. www.jescolighting.com
Mid-Century Pendant
Made in Brooklyn, NY, the popular
Woody pendant from Lights Up!
features a stylish mid-century design
that comes in your choice of five
wood veneers and more than 40
fabrics. This two-light pendant is also
available with a black or white cord
and in Brushed Nickel or Oiled Bronze.
www.lightsup.info
ASK RANDALL
?
?
?
LAST WORD IN LIGHTING
by randall whitehead, iald
|
Randall Whitehead, IALD,
is a professional lighting
designer and author.
His eight books include
Residential Lighting,
A Practical Guide.
Whitehead has worked
on projects worldwide,
appeared on the Discovery Channel, HGTV
and CNN, and he is a regular guest on Martha
Stewart Living Radio. Visit his website
(www.randallwhitehead.com) and follow his
blog (www.lightmakesright.com) for more
information on books, upcoming seminars
and the latest lighting trends.
Submit questions online at:
Or send questions to:
Residential Lighting magazine
attn: Last Word in Lighting
3030 W. Salt Creek Lane, Suite 201
Fax: (847) 390-0408
E-mail: Lvanzeyl@sgcmail.com
Average rated life of his knowledge is
measured in eons.
Q: In decorative fixtures, when do I use frosted flame-tip and when
do I use clear? Sometimes the clear ones are too glary in clear glass.
A: There isnt a hard-and-fast rule about when to use clear or frosted flame-tip
lamps (B10 is the industry name for them). It depends on the type of glass. If it is
translucent, I usually use frosted lamps to keep the illumination even. If the glass is
transparent or clear with a pattern (like water glass or seedy glass), I will use a clear
lamp to help project a pattern onto the ceiling or walls. If it is clear colored glass, I
will use a frosted or white opal lamp to give it some visual presence when seen
through the glass. You are right, though; the clear lamps can be glary. Having them
on a dimmer or in a lower wattage will help. There are now some really good LED
B10 lamps on the market that have the color temperature of incandescent light and
are dimmable. Two of the ones that I have tested and liked are made by Borealis
(www.borealislighting.com) and Archipelago (www.archipelagolighting.com).
Q: I have a customer who is wondering why some fixtures burn out bulbs
faster than others. I explained the estimated life of the lamps, but he
thinks the problem lies within the fixtures. Do you have a good explanation?
A: There are a number of factors that affect lamp life. First off, you are right about
average rated lamp life.
This means that half the
lamps burn out faster than
expected and half the
lamps last longer than
expected.
Some bulbs burn out
faster when they are
installed base up (as in
recessed fixtures) instead
of base down (as in a table
lamp) because heat rises,
damaging the components.
Bulbs normally burn out
faster when they are in an
enclosed fixture because
the heat builds up inside.
This is true for CFLs as well. MaxLite (www.maxlite.com) makes a CFL that is made
specifically for enclosed fixtures. LEDs seem to do really well in enclosed fixtures.
Another factor is fluctuations in the electrical current. Sometimes the electricity
spikes and causes the bulbs to burn out faster. Many LED lamps can handle
these fluctuations very well. You can consider using the 130V versions of most
incandescent lamps, which mean they are operating at about 10 percent less than
their capacity, allowing them to last longer. There are also rough-service lamps on
the market that hold up to bigger-than-normal vibrations. These are a good option if
you have recessed fixtures or ceiling fixtures on the first floor and rambunctious kids
(or athletic first dates) on the second floor.
Choose the right bulb for the job with help from our expert.
Happy Lampers
Knock three times on the ceiling if you want me
... but bring extra bulbs.
BEST FACE FORWARD
When your customer doesnt replace
burnt-out bulbs right away, the
effect is a bit like a smile with a
few teeth missing, isnt it?

2012, Satco Products, Inc.
National TollFree:
800.43.SATCO
(800.437.2826)
www.satco.com
Corporate Ofces:
110 Heartland Blvd.,
Brentwood, NY 11717
800.437.2826 631.243.2022
Fax 631.243.2027
Distribution Centers:
New York, Florida, Texas,
Washington, California,
Puerto Rico
And other great reasons
to visit us in Dallas.
The best.
The newest.
The most.
Everything is bigger in Texas, including Satcos commitment to
its customers.
Satco and our Nuvo, Hygrade and KolourOne divisions have grown
to be industry leaders by offering you the widest selection
of lamps, xtures and lighting components. The largest inventories.
The most innovative technology. And the highest standards of
quality and efciency.
For more than 45 years, weve succeeded by helping you succeed --
by being here for you with the lighting products you need in Dallas
-- and everywhere else.

Dallas Market Showroom 4942
Dress up your home.

Jure Licht

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honor, the Sustained Excellence 2012

hour. Registration is available at

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