2012

Solar cell Smartphone Charger

Source :- http://www.china-calculators.com/images/Solar-chargers-3022.jpg (LB5202)-Marketing Management Page 1

Solar cell Smartphone Charger

Introduction
In todays world of developing technology and the regular invention of the modern gadgets, the competition is increasing in the market to satisfy the needs and wants of the customers by providing them a quality product and by having the different value proposition of the product. After the research we introduced a product in the market which will be highly preferable by everyone as the demand of the product in the market will be the most. We introduce a new Product Solar cell smartphone charger

Company Background
Shanghai Zhouhao Solar technologies co. ltd. This company is a professional manufacturer of solar panels and solar modules in shanghai, china, and was established in 2005. The main products are 2w to 300w monocrystalline and polycrystalline silicon solar panels either in standard or in special sizes and shapes. We also design and install different solar power systems including on grid and off grid for residential or industrial use. We apply good quality materials; introduce advanced manufacture best equipment and carryout strict quality control system to ensure that each solar panel from SUNSOLAR is qualified. The factory is ISO9001 2008 certified. The product has won good reputation in both domestic and overseas market. Our products are exported to N America, S America, Europe, Africa and South East Asia.

Mission Statement
We believe in `Quality is life` ,Innovation is power`, Reputation is future`, and promise high quality products, competitive prices efficient production and good after sales services, We aim at mutual developments and mutual benefits with all of our customers.

Production Description
Solar cell smartphone charger is a wireless charger which works on the solar energy. The solar cell plate has the coils within it which gets charged by the solar energy and can give a long span backup to the mobile phones.

(LB5202)-Marketing Management

Page 2

Solar cell Smartphone Charger

This charger is a contactless energy charger which transmits the energy without the use of any electrical energy from any conventional source. The charger can be applied on the travel bags, clothing while travelling and it continues to charge by the solar powers. Solar cell smartphone charger is a portable charger and can be carried anywhere easily (you can charge your mobile anywhere).It contains the adapters of majority of the smartphones which are available in todays market and in spite of plugging it in the circuit board and wait for getting it charged which takes too much time, we just need to connect our phones to this plate charger. Conventional solar panels are not energy efficient and take long time to get charged and there is a lot of heat loss while charging but in our product solar cells are very energy efficient and heat loss is minimal. When fully charged once, this device can charge 25 phones fully, which is more efficient than any other chargers available in the market. The Solar cells used in this product are ecofriendly which is operates and functions without the use of any natural resources and without electric current which makes it safer to use coz it has no risk of electric shock.

Innovation Justification And Value Creation

Since this is first product in the market which concentrates on environmental friendly fact, this will give a good impact on the customer minds about using environment friendly solar energy in following ways. Solar energy is free, non-conventional and never ending source of energy. Safer than using electric energy. More convenient to carry and use as solar energy is available everywhere.

Value creation is provided as follows It will be a one-time investment for customers but maintenance will be minimal & product life will be 10-12 times more than conventional electrical charger. Positivity towards environment by customers, as its using non-conventional solar energy.

Target Market Segment

Since the current generation has become more aware to serious issues like global warming and environment friendly products and this generation is using smartphones mostly. It is bound that they go for environment friendly products. We will be targeting every smartphone users in our
(LB5202)-Marketing Management Page 3

Solar cell Smartphone Charger

regular market in N America, S America, Europe, Africa and South East Asia. The new product will be a great success in the market as it will encourage the smartphone users to promote an ecofriendly environment.

Source: http://www.puremobile.com/insiderblog-usa/wp-content/uploads/2012/07/smart-phoneusers-in-world.jpg

Competitors
Other companies manufacturing same products are1. Fire new technologies ltd. (China, Mainland) 2. Hong Kong HD industrial trading limited (Hong Kong) 3. Luma Power Equipments co. ltd (China, Beijing) 4. Z C cells group (Hong Kong limited) (China, Zhejiang) (ref: www.tradett.com\solar-cellplate-chargers-products)
(LB5202)-Marketing Management Page 4

Solar cell Smartphone Charger

Competitive advantage
Overall cost leadership The production cost will be less, compared to its competitors. Customer relationship The Company provides better customers values compared to its competitors. The company provides better after sales service and warranty to customers than the competitors.

Conclusion
The solar cell smartphone once introduced in the market will be successful product as the use of the product is highly needed by the consumers because nowadays smartphones are the fastest and most preferable medium of communication and this product is going to give a continues backup to the people using cell phones as it is easy to carry and operate. As the smartphone market is growing large we recommend this product to all the consumers and even smartphone manufacturers as its a very energy efficient and ecofriendly product. Almost everybody uses cell phones today so use of this product can really save electricity and ultimately our natural resources. So this will be definitely a one-time investment product with a different value proposition and highly needed in the smartphone industry.

Reference
(Ref\ www.sunsolar.com.cn\aboutus.htms) (Ref\ www.tradett.com\solar-cellplate-chargers-products) (Ref\ www.china-calculators.com/images/Solar-chargers-3022.jpg) (Ref\ www.tradett.com\solar-cellplate-chargers-products) (Ref\ www.solar-china.com) (Ref\ www.energykids.eu/type-of-energy-sources) (Ref\ www.chevron.com/deliveringenergy/solar)

(LB5202)-Marketing Management

Page 5

Solar cell Smartphone Charger

(LB5202)-Marketing Management

Page 6