Professional Documents
Culture Documents
MISSION: The Georgia Voice is the news outlet of record for the states LGBT communities and their allies. Through ethical, professional reporting, we aim to educate and empower our readers to become informed advocates for the rights that lesbian, gay, bisexual and transgender people continue to be denied in the 21st century.
Experience matters
The Georgia Voice, LLC, is managed by its co-founders, Christina Cash and Laura Douglas-Brown, bringing almost 25 years combined experience to lead both the editorial division and business division of the company.
Chris Cash Publisher and co-founder Chris Cash founded Southern Voice, Atlantas former LGBT newspaper, in 1988 and served at various times as publisher and editor before selling the paper in 1997. During her tenure Southern Voice grew to a profitable business with revenue in excess of $1,200,000. Cash has experience and knowledge in all aspects of the alternative newspaper publishing business. Laura Douglas Brown Editor and co-founder Laura Douglas-Brown began her journalism career at Southern Voice covering the 1997 bombing of the Otherside Lounge, a Midtown gay bar, and has chronicled our communitys trials and triumphs for the last 15 years. An awardwinning writer and editor, she believes passionately in the power of community journalism to educate and empower readers to fight for LGBT civil rights. Tim Boyd Associate publisher Tim Boyd, associate publisher, is also a founding member of the GA Voice management. He worked as a sales executive for Southern Voice in the early 1990s before purchasing his VirginiaHighland store, Metropolitan Deluxe, which he grew to a chain of 11 stores throughout the Southeast. Dyana Bagby Deputy Editor
Dyana Bagby began her newspaper career in Cookeville, Tenn., and also worked at the Gwinnett Daily Post before joining Southern Voice in 2004. Honored for her writing and social media skills, she can also be seen behind her camera documenting events in LGBT Atlanta.
Bo Shell Art Director
Bo Shell started as a writer at Southern Voice before serving as art director for newsprint and glossy publications. He designs all GA Voice editorial and advertising, and is available for other projects through our Creative Services division.
Ryan Watkins Web manager
Ryan Watkins began his career in publishing as a writer with news outlets, magazines and content-driven websites, then changed his focus to digital content management. He is responsible for GA Voices website maintenance, content uploads, social media and all things web-related.
Marshall Graham Sales executive
In 2001 Marshall Graham became the top producing sales representative for Gay Community Yellow Pages, exceeding all previous records for the next five years. With a background in sales and a focus on networking, she continues to lay the groundwork for GA Voice in the Atlanta LGBT business community.
NUMBERS
Georgia Voice print edition
28-80 pages bi-weekly 7,000 copies in weekly print run* 18,000 total readership 135,000+ total digital views
www.thegavoice.com
1,525 unique visitors daily 8,000 page views daily** 955,859+ total unique visitors 4,330,000+ total page views 15,827,000+ total ad impressions 100+ total advertisers
Social media
5,600+ Facebook fans 55 new fans each week (average) 4,000 email blast subscribers 3,800 Twitter followers 186,969 YouTube video views
*Print run expands to as much as 10,000 for special issues. ** Daily unique visitors and page views dramatically increase in the event of breaking news. Information accurate as of Oct. 30, 2012.
Readership: In the past week, readers have sought relevant news: 68.2% on a mainstream press or website 67.7% on an LGBT press or website 66.7% from friends on Facebook Social media/e-communication: 99.5% use Facebook 75% own a smartphone 82% carry their smartphone everywhere they go 42% clicked on a web banner ad 35% clicked on a Facebook ad 48% Liked a business on Facebook 23% forwarded an ad to a friend 21% clicked on a mobile app ad Purchases in the last 12 months: 33% went on a major vacation 25% bought furniture 23% bought a smartphone 22% bought a tablet computer 26% bought a laptop computer 16% bought an automobile Planned purchases in the next 12 months: 25% will buy furniture 23% will buy a smartphone 22% will buy a tablet computer 42% plan a major vacation 21% will buy a laptop computer 22% will buy an automobile Self-improvement purchases past 12 months: 69% purchased vitamins 35% purchased a gym membership 27% attended various classes 12% purchased erectile dysfunction medication Increase in interaction with LGBT media in last 12 months: 36% LGBT websites 21% LGBT local newspapers 20% LGBT newsletters 13% LGBT national magazines Although there is no typical GA Voice reader, we can condently report that our readers are extremely well-educated, have higher than average incomes, are frequent travelers and are ardent users of technology and social media.
12%
69%
make more than $50,000 a year.
19%
16%
50% 27%
Less than $25,000 $25,000 - $50,000 $50,000 - $75,000 $75,000 - $100,000 $100,000 - $150,000 $150,000 - $200,000 More than $200,000 5% Chose not to answer.
76% 32%
61%
own a home.
The purchasing power and brand loyalty of lesbians and gay men has been thoroughly researched and reported over the past several decades. Community Marketing, Inc., a marketing research, marketing firm established in 1992, states on its website: The facts are plain: gay men and lesbians travel more, own more homes and cars, spend more on electronics, and have the largest amount of disposable income of any niche market...their dollars go toproducts, services and destinations that
recognize their unique buying preferences and offer them differentiated value. LGBT buying power in the United States in 2012 was estimated to be $790 billion according to the marketing research firm Witeck-Combs Communications. That number is expected to rise to close to $1 trillion in 2013. The LGBT community in Atlanta is large and active. In the American Community Survey (US Census Bureau) of 2005, At-
lanta ranked third in cities with the largest LGBT population at 12.8%. Only San Francisco and Seattle ranked higher. There are 250+ LGBT and AIDS-related organizations within the metro area alone and Pride attendance has placed Atlanta in the top five in the country for over a decade.
* The data here are taken from an online survey conducted June-July 2012 by Community Marketing Services, Inc. Complete reports on GA Voice survey results, and national survey results, are available upon request. Contact: tboyd@thegavoice.com
JANUARY
1 6 7 8 13 14 15 20 21 22 27 28 29 2 9 16 23 30 3 10 17 24 31 4 5 11 12 18 19 25 26 5 12 19 26 6 13 20 27
MAY
7 14 21 28 1 8 15 22 29 2 9 16 23 30 3 4 10 11 17 18 24 25 31
Jan. 4: Health & Fitness Jan. 18: Creating Change Atlanta hosts this national LGBT conference, bringing 3,000+ travelers to our city.
May 10: Summer Travel The perfect issue for destinations, hotels and more!
JUNE
2 9 16 23 30 3 10 17 24 4 11 18 25 5 6 7 12 13 14 19 20 21 26 27 28
FEBRUARY
3 10 17 24 4 11 18 25 5 12 19 26 6 13 20 27 1 2 7 8 9 14 15 16 21 22 23 28
1 8 15 22 29
June 7: Stonewall Month Preview Even though Atlantas Pride is in October, Stonewall Month is still heavy with local events.
MARCH
3 10 17 24 31 4 11 18 25 5 12 19 26 6 7 13 14 20 21 27 28
JULY
7 14 21 28 1 8 15 22 29 2 9 16 23 30 3 10 17 24 31 4 11 18 25 5 6 12 13 19 20 26 27
1 2 8 9 15 16 22 23 29 30
SEPTEMBER
1 8 15 22 29 2 9 16 23 31 3 10 17 24 4 11 18 25 5 6 7 12 13 14 19 20 21 26 27 28 3 10 17 24
NOVEMBER
4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 1 8 15 22 29
March 1: Neighborhoods and Real Estate March 15: GA Voice Anniversary and relaunch Expect a new look for our third anniversary... and plenty of pre-publication marketing.
July 5: Field Guide to Drag July 19: Best of Atlanta The Best of Atlanta issue offers readers picks for the citys best in gay and lesbian... well, everything!
2 9 16 23 30
AUGUST
4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 1 8 15 22 39 2 9 16 23 30 3 10 17 24 31 6 13 20 27
7 14 21 28
1 8 15 22 29
2 9 16 23 30
APRIL
3 10 17 24 31
OCTOBER
1 2 7 14 21 28 8 15 22 29 9 16 23 30 3 10 17 24 31
Nov. 22: Gift Guide Dont forget to place your ad as the gift-giving season approaches.
4 5 6 11 12 13 18 19 20 25 26 27
4 5 11 12 18 19 25 26
DECEMBER
1 8 15 22 29 2 9 16 23 30 3 10 17 24 31 4 11 18 25 5 12 19 26 6 7 13 14 20 21 27 28
April 12: Wedding Issue A resource for planning your big day, wedding vendors of all kinds are a perfect fit.
August 2: Pet Issue August 16: Black Gay Pride Preview August 30: Black Gay Pride ATLs Black Gay Pride is considered the largest of its kind. Tens of thousands attend.
Oct. 11: Atlanta Pride Issue Our annual Pride issue is our biggest. We put thousands of copies directly in the hands of Pride attendees. Oct. 25: City Election Guide
We are everywhere
DOWNTOWN ATLANTA Five Points Marta Station Georgia State Marta Station Vision Church CockPit Carabma Caf Irwin Street Market NAESM North Avenue Marta Station Atlanta Public Library Actors Express MIDTOWN ATLANTA Midtown Promenade Frogs Cantina Woodys Club Amsterdam Urban Body Fitness Piedmont Bark 595 Wimbledon Road NE Cowtippers Ansley Wine Starbucks (Ansley Mall) The Hideaway Oscars Felixs Brushstrokes Burkharts Mixx Boy Next Door 14th & Juniper (Street Box) Gables Midtown (Monroe Drive) Einsteins Joes on Juniper Blakes on the Park 10th & Piedmont (Street Box) 5th & Spring (Street Box) LA Fitness (5th & Spring) Flex Club St. Marks Church Midtown Marta Station Bulldogs Arts Center Marta MISTER at Positive Impact AID Atlanta Absolute Care PONCE/MORELAND/BRIARCLIFF ATLANTA AIDS Research Consortium 6th Street Grocery The Eagle Cactus Car Wash Eats Restaurant Whole Foods (Ponce de Leon) Model Ts Bar Friends on Ponce Atlanta Public Library on Ponce Little 5 Points Pharmacy Sevananda Supermarket 7 Stages Charis Books & More Radial Caf Rush Center Flying Biscuit (McClendon Ave) Traders Neighborhood Store 486 Flat Shoals Road (Street Box) East Atlanta Library Marys Bar My Sisters Room Jerusalem House North Highland Alons Bakery San Francisco Coffee (North Highland Ave.) Virginia and North Highland Ave. (Street Box) American Roadhouse (Street Box) Nandina Home Highland Bakery Whole Foods on Briarcliff DECATUR/EMORY UNIVERSITY Stivers Subaru Christ Covenant Church First MCC New Orleans Sno Ball Caf Heliotrope Starbucks (Decatur Square) Parkers on Ponce Thumbs Up (174 West Ponce de Leon Ave.) Southern Sweets Trilogy Books HLM Financial Emory Clinic (1365 Clifton Road) Everybodys Pizza (Decatur Road) Decatur Package Choco Late Coffee (Clairmont / N. Decatur) CHESHIRE BRIDGE ROAD, ATLANTA BJ Roosters Roasters (Lenox Road) Woofs Atlanta
DISTRUBUTION
About 7,000 print copies of the GA Voice are currently available at more than 100 distribution points in the metro-Atlanta area. For those outside our distribution area, we offer two solutions to make sure our audience gets the news they need.
SUBSCRIPTIONS
If you are unable to reach a convenient, free distribution point, you may receive a 26-issue subscription for $60 per year. Checks or credit card orders can be sent to Tim Boyd, tboyd@thegavoice.com.
ONLINE
To ensure maximum readership and advertiser exposure, the GA Voice is published in a page-by-page digital format that is free to download under the Print Edition tab at www.theGAVoice.com.
PRINT ADVERTISING
FULL JUNIOR HALF HALF
10 X 10.5
7.458 X 7.833
10 X 5
4.917 X 10.167
3/8 1/4
1/4 1/4
4.917 X 7.583
Size & Frequency* Full Junior Half 3/8 1/4
4.917 x 5
1x $1020 $780 $552 $414 $288
2.375 X 10.167
4x $990 $756 $528 $396 $270 8x $960 $738 $498 $378 $252
10 X 2.418
12x $900 $720 $480 $360 $240
Premium placement (full page only) add 10%: Inside front, inside back | Back cover add 20% *1x = 1-3 times insertion; 4x = 4-7 times insertion; 8x = 8-11 times insertion; 12x = 12 insertions or more
WEB ADVERTISING
Weekly: Ads appear in rotation during the contracted 7-day period. Monthly: Ads appear in rotation during the contracted 30-day period
Size & Frequency Header (728x90) Med. Rectangle (300x250) Button (125x125) Reduced Header* (468x60) Skyscraper (160x600) Footer (728x90)
Monthly $480 (Save 20%) $320 (Save 20%) $119 (Save 15%) $240 (Save 20%) $320 (Save 20%) $240 (Save 20%)
*Reduced Header not shown. Ads appear on article pages, below the article content, above the comments section.
SOCIAL MEDIA
Inclusion in our weekly e-mail blast: $50 Single blast to Facebook and Twitter followers: $50
Meet
Email newsletter ads
Sent to 4,000+ subscribers every Friday Almost 33% of those subscribers open the newsletter (also known as the open rate) Almost 29% click something in the newsletter (known as click rate) Our open and click rates are higher than industry averages.
YOUR AD HERE
4,000+
of our closest friends
GA Voice offers two ways to reach readers through direct email advertisingall 4,000+ of them. Every Friday, we publish an email newsletter packed with a mix of content from our print and online materials. There are three (and sometimes four) spaces available for advertiser banner ads that link to the website of the advertisers choice.
Our email newsletters are published every Friday with three or four ad positions. Our open rates and click rates are higher than industry standards, which means your ad is seen by a greater percentage of subscribers than most digital campaigns. Production services are available.
Email newsletter
YOUR AD HERE
Additionally, we offer individual email blasts that can be sent out at almost anytime perfect for date-specific events and services. Sent to 4,000+ subscribers at the discretion of the advertiser* Flexible scheduling Only one ad per blast
Individual blasts
6-Pack or 12-Pack?
Whether a newsletter ad or individual blast is best for your organization, you can reach our subscribers for less than a penny per person.
*Only one individual blast is sent per day. Schedule in advance to reserve your preferred date.
Like print and web advertising, the best deals come with multiple ad runs. Reserve your digital campaign placements now, and choose any run-dates in 2013. Mix and match email newsletter ads, individual blasts and Facebook or Twitter blasts. Save them for big issues, or time them seasonally for your business. You wont find a better digital deal.
ADVERTISING
INSERTION FORM
speaking out.
PAYMENT TERMS
ADVERTISER INFORMATION
COMPANY NAME ADDRESS CITY STATE PHONE E-MAIL FAX ZIP
Payment for first run of any ad is due with insertion order. Payments for contracts less than 4x are due by each ad publication date. Payment for 4x or greater: first payment due with insertion order; subsequent ads will be billed to advertiser via credit card or invoice. Payments for invoiced ads are due in 15 days. GA Voice reserves the right to cancel any advertising for non-payment.
ADVERTISING AGREEMENT
PRINT SIZE SIZE WEB SIZE DURATION DURATION DURATION RUN DATE(s) RUN DATE(s) RUN DATE(s) RUN DATE(s) RUN DATE(s)
Is your ad camera- or webready, meaning no production is required by GA Voice?
Yes No
For web-only advertising, payment of entire contracted period (weekly or monthly) is due at signing of contract. For multi-media packages, payment terms are the same as printonly advertising terms based on frequency of advertising. Payment of your discounted web advertising is included in your total due for first payment and subsequent billing of your print ad.
NOTICE OF LIABILITY
BILLING INFORMATION
TOTAL DUE CASH CARD NUMBER NAME AS PRINTED ON CARD AUTHORIZED SIGNATURE ON SUBSEQUENT ADS: NOTES BILL MY CARD SEND INVOICE VISA MASTERCARD CHECK # AMEX EXP. DATE
The submission by the advertiser of any materials for publication in GA Voice shall be considered a representation to the publisher that the advertiser is appropriately authorized to publish such materials, and that all necessary consent to utilize such materials in this manner has been obtained. The advertiser assumes full responsibility and liability for the content of all materials submitted and published, and agrees to indemnify and keep the publisher and its agents harmless from any and all damages, losses, expenses or other liabilities resulting from demands, claims or suits that may arise, directly or indirectly, from the publication of said advertising.
CANCELLATION POLICY
Cancellations cannot be accepted after insertion form deadline for that issue. Premium positions are not cancellable.
TERMS AGREEMENT
I have read, understand and agree to the provisions and specifications of this contract including the schedule of deadlines and format requirements. I have authority to execute this contract on behalf of the advertiser.
SIGNATURE
DATE
www.gay-atlanta.com
Print rates:
Size Full Half Quarter Back Cover Inside Back Cover Cost $599 $350 $1500 $1250 $999
Discounts:
Print specs:
FULL HALF QUARTER
Camera-ready art:
Inside Back Facing $1200 Inside Front Cover $1350 Inside Front Facing $1300
Web rates:
Size Med. Rectangle Live hyperlink Cost $225/mo. $75
TIFF & JPG: 300 dpi resolution PDF: Press or Press Optimized settings; fonts embedded CMYK with appropriate bleeds (only full page ads require bleeds), but please no crop marks, registration marks, le information or borders on the ad. Document size should equal listed ad size
Web specs:
JPG, GIF & BITMAP: 72 dpi, less than 500k Flash: Optimized le size for reliable, prompt load times 300 px x 250 px
FOR IMMEDIATE RELEASE April 14, 2011 Contact: Tim Boyd, Associate Publisher Georgia Voice 404-815-6941 404-493-3195 www.thegavoice.com tboyd@thegavoice.com
GA VOICE AND ATLANTA CONVENTION AND VISITORS BUREAU PARTNER ON LGBT TRAVEL GUIDE
Destination: Gay Atlanta to be the official LGBT visitors guide for the city
ATLANTA, GA - GA Voice, the LGBT media outlet of record for Atlanta and the state of Georgia, announced today a strategic partnership with the Atlanta Convention and Visitors Bureau (ACVB) for Destination: Gay Atlanta, a travel guide for LGBT visitors. Under the terms of the partnership, Destination: Gay Atlanta, a product of GA Voice, will be the official LGBT guide for visitors to Atlanta and a resource for its many diverse residents. The print and digital versions of the travel guide will launch in late May. The print version of Destination: Gay Atlanta will be distributed at all ACVB visitor centers as well as numerous strategic locations throughout the city. The digital version will reside at www.gay-atlanta.com which will be re-branded and marketed by ACVB as the official LGBT visitor site for Atlanta. GA Voice will provide all LGBT specific content to the site in addition to the travel guide. ACVB will provide general content and searchable listings of interest to all visitors and residents. Our partnership with the Atlanta Convention and Visitors Bureau ensures that the many LGBT visitors to our city will feel both welcomed and appreciated, said Chris Cash, publisher of GA Voice. With the support of ACVB, Destination: Gay Atlanta will be easily accessible to LGBT people throughout the country. We are proud to participate in this venture which extends a warm invitation to enjoy this great southern city. GA Voice, co-founded by Cash, Laura Douglas-Brown and Tim Boyd, is published in print bi-weekly, and constantly updated online at www.thegavoice.com. GA Voice offers relevant and late-breaking news, events and entertainment to its community. ### GA Voice | PO Box 77401 | Atlanta, Ga. 30357 | www.theGAVoice.com
ADVERTISER INFORMATION
COMPANY NAME ADDRESS CITY STATE ZIP FAX
ADVERTISING
PAYMENT TERMS
A deposit is required with contract. Payment plans may be available. Total payment is due prior to April 18, 2013.
PHONE E-MAIL
INSERTION FORM
PRINT:
ADVERTISING AGREEMENT
Full page Half page Quarter page Premium $999 $599 $350 Discounts: Discounts: Discounts: Discounts: Total: Total: Total: Total:
NOTICE OF LIABILITY
The submission by the advertiser of any materials for publication in Destination: Gay Atlanta shall be considered a representation to the publisher that the advertiser is appropriately authorized to publish such materials, and that all necessary consent to utilize such materials in this manner has been obtained. The advertiser assumes full responsibility and liability for the content of all materials submitted and published, and agrees to indemnify and keep the publisher and its agents harmless from any and all damages, losses, expenses or other liabilities resulting from demands, claims or suits that may arise, directly or indirectly, from the publication of said advertising.
WEB (www.gay-atlanta.net):
Med. Rectangle $225/mo. Live Hyperlink $75 Camera-ready Production Duration: Discounts: Discounts: Total: Total:
BILLING INFORMATION
TOTAL DUE CASH CARD NUMBER NAME AS PRINTED ON CARD AUTHORIZED SIGNATURE SPECIAL TERMS/NOTES VISA MASTERCARD CHECK # AMEX EXP. DATE
CANCELLATION POLICY
Cancellations cannot be accepted after March 2. Premium positions are not cancellable at any time.
TERMS AGREEMENT
I have read, understand and agree to the provisions and specications of this contract including the schedule of deadlines and format requirements. I have authority to execute this contract on behalf of the advertiser.
SIGNATURE DATE