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RADIO NEWS CASTING ADVANTAGES OF RADIO NEWS 1. FAST DELIVERY OF NEWS 2.

FAST REACTIONS FROM CONCERNED PERSONALITIES, VICTIMS, WITNESSES, COMPLAINANTS, CONCERNED CITIZENS 3. IMMEDIATE SOCIAL REACTIOINS 4. RADIO CAN REACH EVEN THE REMOTEST AREA OF THE COUNTRY 5. RADIO IS A CHEAPER FORM OF INFORMATION GADGET COMPARED TO TV OR COMPUTER 6. YOU COULD TUNE IN THROUGH YOUR CELLPHONE OR COMPUTER DISADVANTAGES: 1. LACKING VISUALS 2. COMPARED TO PRINT MEDIA, ITS NEWSCAST PROGRAM IS SHORTER (EXCEPT FOR LIVE REPORT) 3. WHEN YOU MISSED A WORD OR A PHRASE, YOU CANT GO BACK TO THOSE MISSED WORD OR PHRASE OR NEWS ITEM PROGRAMMING Run down or Line-Up - this is the written guidelines for executive producer of the radio news program. It is composed of several columns, such as, Item No., Slug, Title, Anchor or Reporter who will deliver the news, type of report, and Estimated Running Time (ERT). Rundown or line-up format varies among radio stations and, even, among executive producers in one radio station. What is important in the line-up format is that it fits the style of the news program. News Scripts These are the scripts usually read by the anchors in a news program. In the field, there are radio reporters who prepare their scripts before delivering their live reports. Live Reports of Radio Reporters Live report is delivered by radio reporters for immediacy and credibility. Immediacy because news reporters know that an event or statement or comment should be relayed to listeners as soon as it happens. It gives credibility because when a radio reporter interviews a political figure in a live report, the statement heard over the radio comes directly from the horses mouth. Commentaries This is another program in AM radio stations. Commentators of big radio stations are highlypaid and have a tremendous influence in forming public opinion. Commentators express their own opinion, but, within the boundary of libel law and modesty.

KINDS OF REPORTS IN RADIO NEWS 1. LIVE REPORTING 2. NEWS CAST PROGRAM 3. NEWS WITH COMMENTARIES LIVE REPORTING or spot reporting is a way of breaking news as it happens or has just happened. Characteristics a) Relaying information to listeners as it happens b) For fire, hostage drama, or any public and safety order story, the reporter reports the event in details. c) Interviews are heard as is. It is not edited. RADIO NEWS SCRIPTS a) b) c) d) e) Its normal running time is 45 seconds to 1 minute. It follows the 5 Ws and 1 H The first lead is just the summary or the gist of your story. The direct lead should not contain the exact date, exact time, or exact place. In radio scripts, specific details such as, age, number of house, should not be included unless these are material or important in the story.

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