A Project Report On Character Ethics

Company : HDFC Bank

Submitted in partial fulfillment of three years full time course in Bachelor of Business Administration SUBMITTED TO:MS. Jasmandeep Kaur (Assistant prof.) Ms. Anshika Rajvanshi (Assistant prof.) SUBMITTED BY: Arihant Sipani 03713401711 BBA GEN 3RD SEM

Ideal Institute of Management and Technology, Delhi 16 X, Karkardooma Institutional Area, Delhi

ACKNOWLEDGEMENT
It is said, The most important single word is we and the zero important single word is I. This true even in today modern era. It is absolutely impossible for a single individual to complete the assigned job without help and assistance from others. I would also like to acknowledge to my sincere gratitude to my project guide Ms. Jasmandeep Kaur (Asst. Prof.) & Ms. Anshika Rajvanshi (Asst. Prof.) for helping me in this project work. I am thankful to all of my friends and batch mates for their help in completing this project work. Finally, I am thankful to my entire family members for their great support and encouragemen

Arihant Sipani BBA SEM 3 03713401711

CERTIFICATE
This is to certify that this project title Social is bona fide & original Research work done by Arihant Sipani of Ideal Institute of Management and Technology (affiliated to GGSIPU), under our supervision and guidance.

This Subject on which this project has been written by her original contribution towards the discipline of Management and it has not previously formed the basis for the award of the Degree, Diploma, or other similar title to any candidate. This project represents entirely an independent research work of the candidate under our guidance.

Ms. Jasmandeep Kaur (Asst. Professor)

Ms. Anshika Rajvanshi (Asst. Professor)

TABLE OF CONTENTS

S.No.

Particulars

Page No.

1. 2.

Introduction to topic Introduction to the company

5 12

3.. 4. 5. 6. 7. 8.

Research Methodology Data Analysis & Interpretation Recommendation & Suggestions Conclusion Bibliography Annexure

25 30 48 50 52 53

Chapter-1

Introduction To Topic

The term ethics refers to value oriented decisions and behavior. It comes from the Greek word Ethos which means character, guiding beliefs, standards or ideals that pervade a group, community or people. Today, ethics is considered as the study of morals behavior. Terms such as business ethics, corporate ethics, medical ethics or legal ethics are used to indicate the particular area of application. Ethics involved in such area must still refer to value oriented decisions and behavior of individuals. A famous saying is there If a man violates some rules he is wrong according to law, but in ethics he is wrong only if he thinks of doing so.

Some Definitions of Ethics 1. Ethics are kind of like morals and common sense. it is what you think is right or wrong. Being "ethical" means trying to be reasonable and doing what you think is right. 2. Ethics can be considered as moral philosophy. It deals with critical analysis of morality. Ethics searches a reasonable ground to our moral standards. It deals with answering questions such as `what ought to be`, not `what is`. 3. The science of moral obligation; a system of moral principles, quality, or practice. The moral obligation to render to the patient the best possible quality of dental service and to maintain an honest relationship with other members of the profession and mankind in general.

4. Ethics is the science of morality or the systematic study of moral rules and principles. The term "morality" refers to rules which prescribe the way people ought to behave and principles which reflect what is ultimately good or desirable for human beings. 5. .The study and evaluation of human conduct in the light of moral principles. Moral principles may be viewed either as the standard of conduct that individuals have constructed for themselves or as the body of obligations and duties that a particular society requires of its members. Features of Ethics It contains principles of personnel and professional conduct. Existing norms and judgments may contain valuable insights but

ethics sets out to criticize and test them in terms of ultimate norms. It does not rest on feelings of approval or disapproval but in the careful examination of the reality around us. It is not a law. Even though law enshrines many ethical judgments. It criticizes law and customs to obtain more perfect rules for the conduct of life. Law may permit things which are unethical. What constitutes ethical behaviors in one society may be unethical in others. Ethics is involved in all human activities including business. There is need for a science of ethics in every human Endeavour.

Business Ethics In business, ethics can be defined as the capacity to reflect on values in the corporate decision making process, to determine how these values and decision affect various stakeholders groups, and to establish how managers can use these observations in day to day company management. Ethical managers strive for success within the confines of sound management practices that are characterized by fairness and justice. Business Ethics refers to the moral principles which should govern business activities. It provides a code of conduct for the managers. The purpose of business ethics is to guide managers and employees in performing their jobs. Ethics are concerned with what is right and what is wrong in human behavior. They lay down norms of human behavior by the business. A few examples of ethics are: 1. 2. 3. 4. 5. To charge fair prices. To use fair weights for measurement of commodities. To pay taxes to government. To earn reasonable profits. To give fair treatment to workers.

The purpose of business ethics is to regulate both objectives of business and the means adopted to achieve these objectives. Ethics covers all possible areas of business ends and means must be justifiable as per norms of the society.

Why ethics are important ?

Even granting that ethics is important, many seem to believe that there is no point in studying the subject. Ethics is something you feel, not something you think.Finance,Marketing, operations, and even business law lend themselves to intellectual treatment, but ethics does not. The idea that ethics has no intellectual content is odd indeed, considering that some of the most famous intellectuals in world history have given it a central place in their thought (Confucius, Plato, Aristotle, Maimonides, Thomas Aquinas, etc.). Ethics is in fact a highly developed field that demands close reasoning. The Western tradition in particular has given rise to sophisticated deontological, teleological and consequentiality theories of right and wrong. No one theory explains everything satisfactorily, but the same is true, after all, in the natural sciences.

Even when they grant that ethics has intellectual content, people often say that studying the field will not change behavior. Character is formed in early childhood, not during a professors lecture.

If the suggestion here is that college-level study does not change behavior, we should shut down the entire business school, not only the ethics course. Presumably the claim, then, is that studying finance and marketing can influence ones conduct, but studying ethics cannot. This is again a curious view, since ethics is the one field that deals explicitly with conduct where is the evidence for this view? The early origins of character do not prevent finance and marketing courses from influencing behavior.
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Why cannot ethics courses also have an effect?

Ethics courses have a number of features that seem likely to influence behavior. They provide a language and conceptual framework with which one can talk and think about ethical issues. Their emphasis on case studies helps to make one aware of the potential consequences of ones actions. They present ethical that theories help define what a valid ethical argument looks like. They teach one to make distinctions and avoid fallacies that are so common when people make decisions. They give one an opportunity to think through, at ones leisure, complex ethical issues that are likely to arise later, when there is no time to think. They introduce one to such specialized areas as product liability, employment, intellectual property, environmental protection, and cross-cultural management. They give one practice at articulating an ethical position, which can help resist pressure to compromise. None of this convinces one to be good, but it is useful to those who want to be good. It may also improve business conduct in general. How many of the recent business scandals would have occurred if subordinates had possessed the skills, vocabulary and conceptual equipment to raise an ethical issue with their coworkers?

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Why business managers should study ethics ?

Ethics not only should be studied alongside management, but the two fields are closely related. Business management is all about making the right decisions. Ethics is all about making the right decisions. So what is the difference between the two? Management is concerned with how decisions affect the company, while ethics is concerned about how decisions affect Everything. Management operates in the specialized context of the firm, while ethics operates in the general context of the world. Management is therefore part of ethics. A business manager cannot make the right decisions without understanding management in particular as well as ethics in general. Business ethics is management carried out in the real world.

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Chapter-2 Company Profile

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HISTORY The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of the RBI's liberalization of the Indian Banking Industry in 1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995.

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PROFILE HDFC is India's premier housing finance company and enjoys an impeccable track record in India as well as in international markets. Since its inception in 1977, the Corporation has maintained a consistent and healthy growth in its operations to remain the market leader in mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC has developed significant expertise in retail mortgage loans to different market segments and also has a large corporate client base for its housing related credit facilities. With its experience in the financial markets, a strong market reputation, large shareholder base and unique consumer franchise, HDFC was ideally positioned to promote a bank in the Indian environment.

BUSINESS FOCUS HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to build sound customer franchises across distinct businesses so as to be the preferred provider of banking services for target retail and wholesale customer segments, and to achieve healthy growth in profitability, consistent with the bank's risk appetite. The bank is committed to maintain the highest level of ethical standards, professional integrity, corporate governance and regulatory compliance. HDFC Bank's business philosophy is based on four core values - Operational Excellence, Customer Focus, Product Leadership and People.

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CAPITAL STRUCTURE

The authorized capital of HDFC Bank is Rs550 crore (Rs5.5 billion). The paid-up capital is Rs424.6 crore (Rs.4.2 billion). The HDFC Group holds 19.4% of the bank's equity and about 17.6% of the equity is held by the ADS Depository (in respect of the bank's American Depository Shares (ADS) Issue). Roughly 28% of the equity is held by Foreign Institutional Investors (FIIs) and the bank has about 570,000 shareholders. The shares are listed on the Stock Exchange, Mumbai and the National Stock Exchange. The bank's American Depository Shares are listed on the New York Stock Exchange (NYSE) under the symbol 'HDB'.

DISTRIBUTION NETWORK HDFC Bank headquartered is in Mumbai. The Bank at present has an enviable network of over 1229 branches spread over 444 cities across India. All branches are linked on an online real-time basis. Customers in over 120 locations are also serviced through Telephone Banking. The Bank's expansion plans take into account the need to have a presence in all major industrial and commercial centers where its corporate customers are located as well as the need to build a strong retail customer base for both deposits and loan products. Being a clearing/settlement bank to various leading stock exchanges, the Bank has branches in the centers where the NSE/BSE has a strong and active member base. The Bank also has a network of about over 2526 networked ATMs across these cities. Moreover, HDFC Bank's ATM network can be accessed by all domestic and international Visa/MasterCard, Visa Electron/Maestro, Plus/Cirrus and American Express Credit/Charge cardholders.
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COLOR CODING In the HDFC BANK each department has their different color coding apply on the different file. Due to this everyone aware about their particular color file which is coding on it and they save their valuable time. It is a part of Kaizen and also included in the system of the Five S. Logic behind it that, the color coding are always differentiate the things from the similar one.

DEPARTMENT

Welcome Desk

Personal Banker

Teller

Relationship Manager

Branch Manager

Demat

Others

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HUMAN RESOURCES The Banks staffing needs continued to increase during the year particularly in the retail banking businesses in line with the business growth. Total number of employees increased from 14878 as of March31, 2006 to 21477 as of March 31, 2008.The Bank continues to focus on training its employees on a continuing basis, both on the job and through training programs conducted by internal and external faculty.

The Bank has consistently believed that broader employee ownership of its shares has a positive impact on its performance and employee motivation. The Banks employee stock option scheme so far covers around 9000 employees.

MANAGEMENT

Mr. Jagdish Capoor took over as the bank's Chairman in July 2001. Prior to this, Mr. Capoor was a Deputy Governor of the Reserve Bank of India. The Managing Director, Mr. Aditya Puri, has been a professional banker for over 25 years and before joining HDFC Bank in 1994 was heading Citibank's operations in Malaysia. The Bank's Board of Directors is composed of eminent individuals with a wealth of experience in public policy, administration, industry and commercial banking. Senior executives representing HDFC are also on the Board. Senior banking professionals with substantial experience in India and abroad head various businesses and functions and report to the Managing Director. Given the professional expertise of the management team and the overall focus on recruiting and
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retaining the best talent in the industry, the bank believes that its people are a significant competitive strength.

TECHNOLOGY

HDFC Bank operates in a highly automated environment in terms of information technology and communication systems. All the bank's branches have online connectivity, which enables the bank to offer speedy funds transfer facilities to its customers. Multi-branch access is also provided to retail customers through the branch network and Automated Teller Machines (ATMs). The Bank has made substantial efforts and investments in acquiring the best technology available internationally, to build the infrastructure for a world class bank. The Bank's business is supported by scalable and robust systems which ensure that our clients always get the finest services we offer. The Bank has prioritized its engagement in technology and the internet as one of its key goals and has already made significant progress in web-enabling its core businesses. In each of its businesses, the Bank has succeeded in leveraging its market position, expertise and technology to create a competitive advantage and build market share.

HDFC BANK business strategy emphasizes the following: Increase market share in Indias expanding banking and financial services industry by following a disciplined growth strategy focusing on quality and not on quantity and delivering high quality customer service.
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Leverage our technology platform and open scaleable systems to deliver more products to more customers and to control operating costs. Maintain current high standards for asset quality through disciplined credit risk management.Develope innovative products and services that attract the targeted customers and address inefficiencies in the Indian financial sector. Continue to develop products and services that reduce banks cost of funds. Focus on high earnings growth with low volatility.

PRODUCT SCOPE:

HDFC Bank offers a bunch of products and services to meet the every need of the people. The company cares for both, individuals as well as corporate and small and medium enterprises. For individuals, the company has a range accounts, investment, and pension scheme, different types of loans and cards that assist the customers. The customers can choose the suitable one from a range of products which will suit their life-stage and needs. For organizations the company has a host of customized solutions that range from funded services, Non-funded services, Value addition services, Mutual fund etc. These affordable plans apart from providing long term value to the employees help in enhancing goodwill of the company. The products of the company are categorized into various sections which are as follows: Accounts and deposits. Loans. Investments and Insurance. Forex and payment services.
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 Cards. Customer center.

PRODUCTS AND SERVICES AT A GLANCE

1. PERSONAL BANKING SERVICES

A. Accounts & Deposits

Savings Account Regular Savings Account Savings Plus Account Savings Max Account Senior Citizens Account No Frills Account Institutional Savings Account Payroll Salary Account Classic Salary Account Regular Salary Account Premium Salary Account Defence Salary Account Kid's Advantage Account Pension Saving Bank Account Family Savings Account Kisan No Frills Savings Account Kisan Club Savings Account
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Current Account Plus Current Account Trade Current Account Premium Current Account Regular Current Account Apex Current Account Max Current Account Reimbursement Current Account

Fixed Deposit Regular Fixed Deposit Super Saver Account Sweep-in Account

B. Loans Personal Loans Home Loans Two Wheeler Loans New Car Loans Used Car Loans Overdraft against Car Express Loans Loan against Securities Loan against Property Commercial Vehicle Finance Working Capital Finance
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 Construction Equipment Finance

C. Investments & Insurance Mutual Funds Insurance Bonds Financial Planning Knowledge Centre Equities & Derivatives Mudra Gold Bar

D. Forex Services Trade Finance Travelers Cheques Foreign Currency Cash Foreign Currency Drafts Foreign Currency Cheque Deposits Foreign Currency Remittances Forex Plus Card

E. Payment Services Net Safe Prepaid Refill Bill Pay Direct Pay Visa Money Transfer
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 E-Monies Electronic Funds Transfer Excise & Service Tax Payment

F. Access Your Bank - One View Insta Alerts Mobile Banking ATM Phone Banking Branch Network

G. Cards Silver Credit Card Gold Credit Card Woman's Gold Credit Card Platinum plus Credit Card Titanium Credit Card Value plus Credit Card Health plus Credit Card HDFC Bank Idea Silver Card HDFC Bank Idea Gold Card

2. WHOLESALE BANKING SERVICES Funded Services Non Funded Services Value Added Services Internet Banking
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 Clearing Sub-Membership RTGS sub membership Fund Transfer ATM Tie-ups Corporate Salary a/c Tax Collection Financial Institutions Mutual Funds Stock Brokers Insurance Companies Commodities Business Trusts

3. NRI BANKING SERVICES Rupee Saving a/c Rupee Current a/c Rupee Fixed Deposits Foreign Currency Deposits Accounts for Returning Indians Payment Services Net Safe Bill Pay Insta Pay Direct Pay Visa Money Online Donation
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Chapter-3 Research and Methodology

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Meaning of research Research in common parlance refers to a search for knowledge. One can also define research as a scientific for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The Advanced Learners Dictionary of Current English lays down the meaning of research as a careful investigation or inquiry especially through search for new facts in any branch of knowledge. Objectives of Research The main aim of this research is to find out the ethics & code of conduct followed by HDFC Bank & also to know the impact of the character ethics on the working environment of the business & also to know : 1. Investigation or experimentation aimed at the discovery and interpretation of facts. 2. Revision of accepted theories or laws in the light of new facts. 3. Practical application of such new or revised theories or laws.

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Types of research The basic types of research are as follows: 1. Descriptive: it includes surveys & fact-finding enquiries of different kinds. The main characteristics of this method are that the researcher has no control over the variables; he can only report what has happened or what is happening. 2. Analytical: the researcher has to use facts or information already available, & analyze these to make a critical evaluation of the material. 3. Applied: it aims at finding a solution for an immediate problem facing a society or an industrial/business organization. 4. Fundamental: it is mainly concerned with generalizations & with the formulation of a theory. 5. Quantitative: it is based on the measurement of quantity or amount. It is applicable to phenomenon that can be expressed in terms of quantity. 6. Qualitative: it is concerned with qualitative phenomenon i.e., phenomenon relating to or involving quality or kind. 7. Conceptual: is that research which is related to some abstract ideas or theory. 8. Empirical: it relies on experience or observation alone, often without due regard for system & theory.
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Steps in Research Process: 1. Formulating the Research Problem 2. Extensive Literature Review 3. Developing the objectives 4. Preparing the Research Design including Sample Design 5. Collecting the Data 6. Analysis of Data 7. Generalisation and Interpretation 8. Preparation of the Report or Presentation of Results-Formal write ups of conclusions reached. Step1. Formulating the research problem: It is the first and most crucial step in the research process - Main function is to decide what you want to find out about. - The way you formulate a problem determines almost every step that follows.

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METHODOLOGY Methodology is a way of thinking about and studying social reality and is a way to systematically underneath the reasons behind the phenomenon. The methodology followed for conducting the study includes the specification of research design, sample design, questionnaire design, data collection and statistical tools used for analyzing the collected data. 2. Methods of Data Collection: There are two types of data Primary Data collected for the first time

Secondary Datathose which have already been collected and analysed by someone else.

The researcher has used the secondary method in order to collect the information by using various sources like: 1. Books 2. Magazines 3. Internet 4. Newspapers 5. Articles

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Chapter-4 Data Analysis & Interpretation

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SWOT ANALYSIS OF HDFC BANK

Strengths : Right strategy for the right products. Superior customer service vs. competitors. Great Brand Image. Products have required accreditation. High degree of customer satisfaction. Good place to work Lower response time with efficient and effective service. Dedicated workforce aiming at making a long-term career in the field.

Weakness : Some gaps in range for certain sectors. Customer service staff need training. Processes and systems, etc Management cover insufficient. Sectoral growth is constrained by low unemployment levels and competition for staff

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Opportunities : Profit margins will be good. Could extend to overseas broadly. New specialist applications. Could seek better customer deals. Fast-track career development opportunities on an industry-wide basis. An applied research center to create opportunities for developing techniques to provide added-value services.

Threats : Legislation could impact. Great risk involved Very high competition prevailing in the industry. Vulnerable to reactive attack by major competitors. Lack of infrastructure in rural areas could constrain investment. High volume/low cost market is intensely competitive.

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Analysis & Interpretation of Data

Q1.Your Age? Ans. 1. 18-23 Years 2. 24-29 Years 3. 30-35 Years 4. 35 Years and above Base 50 respondents : Interpretation From above response it can be seen that 20% respondents age are 18 to 23 years. 35% respondents age are 24 to 29 years. 30% respondents age are 30 to 35 years. 15% respondents age are 35 to above years. 10 Person 20 Person 10 Person 10 Person

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Interpretation

18 to 23 yrs. 24 to 29 yrs. 30 to 35 yrs. 35 to above yrs.

Q2. Marital Status? . Married Single

No. of Children: __________ Ans. Married Single No. of Children 32 Person 18 Person Nil

Interpretation From above response it can be seen that 70% respondents are married. 30% respondents are unmarried.

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Martial Status

Married Unmarried

Q3. Educational Qualification? Undergraduate Graduate Postgraduate Ans. Undergraduate Graduate Postgraduate 10 Person 22 Person 18 Person

Interpretation From above response it can be seen that. 25% respondents are Under graduate. 40% respondents are Graduate. 35% respondents are Post graduate.

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Intrepretation

Under Graduate Graduate Post Graduate

Q4. Your Occupation? Business Profession Service Ans. Business Profession Service 13 Person 17 Person 20 Person

Interpretation From above response it can be seen that. 20% respondents Occupation is Business. 26% respondents Occupation is Profession. 54% respondents Occupation is Service.

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Intrepretation

Business Profession Service

Q5. Your annual household income? Less than 2 lacs Between 2 to 5 lacs Between 5to 8 lacs More than 8 lacs Ans. Less than 2 lacs Between 2 to 5 lacs Between 5to 8 lacs More than 8 lacs 32 Person 13 Person 3 Person 2 Person

Interpretation From above response it can be seen that. 49% respondents annual household income is less than 2 lacs. 31% respondents annual household income is between 2 to 5 lacs. 15% respondents annual household income is between 5 to 8 lacs. 5% respondents annual household income is more than 8 lacs.

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Interpretation

Income < 2 lacs Income Btw 2-5 lacs Income btw 5-8 lacs Income > 8 lacs

Q6. What is your perception about different products/services provided by HDFC bank? Lucrative No idea Not lucrative

Ans. Lucrative No idea 12 Person Not lucrative 33 Person 5 Person

Interpretation From above response it can be seen that. 25% respondents perception about different products is lucrative. 60% respondents perception about different products is not lucrative. 15% respondents have no idea.
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Intrepretation

Lucrative Not Lucrative No idea

Q7. Do you want to open an account with HDFC bank? Yes No Will tell later Ans. Yes No Will tell later 8 Person 5 Person 37 Person

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Interpretation From above response it can be seen that. 80% respondents are not interested to open an account with the bank. 5% respondents are interested to open an account with the bank. 15% of the respondents say that they will tell later.

Interpretation

Not Intrested Intrested Tell later

Q8. Do you have all the documents which are required to open an account? Yes No Ans. Yes No 15 Person 35 Person

Interpretation From above response it can be seen that.

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 60% respondents have all the documents which are required to open an account with the bank. 25% respondents do not have all the documents which are required to open an account with the bank

Intrepretation

Have all documents Don't have all documents

Q9. Are you aware that the bank provides you free phone banking & net banking services. If you open a new savings account with HDFC bank? Yes No Ans. Yes No 32 Person 18 Person

Interpretation From above response it can be seen that 20% respondents are aware of it. 40% respondents are not aware of it.

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Intrepretation

Aware Not Aware

. Q10.Are you aware of different terms and conditions which are very much essential to maintain an account at HDFC Bank? Yes No Ans. Yes No 15 Person 35 Person

Interpretation From above response it can be seen that. 12% respondents are familiar with different terms and conditions which are very much essential to maintain account with the bank. 88% respondents have no idea about it.

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Intrepretation

Familier No idea

Q11. Do you know about HDFC Banks recruitment policies related to personal banker? Yes No Ans. Yes No 38 Person 12 Person

Interpretation From above response it can be seen that. 41% respondents are known about HDFC Banks recruitment policies related to personal banker. 59% respondents are not known about HDFC Banks recruitment policies related to personal banker.

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Intrepreation

Known Not Known

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Findings about the HDFC BANK Character Ethics

This Code of Ethics / Conduct intends to ensure adherence to highest business and ethical standards while conducting the business of the Bank and compliance with the legal and regulatory requirements, including compliance of Section 406 of the Sarbanes-Oxley Act of 2002 and the rules and regulations framed there under by the Securities and Exchange Commission of USA and other statutory and regulatory authorities in India and USA. The Bank values the ethical business standards very highly and intends adherence thereto in every segment of its business. Applicability This Code of Ethics/Conduct is applicable to the following persons. The Board Members Officials of the Bank one level below the Board

ETHICAL CONDUCT The Board members / Officials shall engage in and promote honest and ethical conduct of business, including the ethical handling of actual and / or apparent conflicts of interest between personal and professional

relationships.

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CONFLICT OF INTEREST The Board members / Officials shall avoid conflict of interest and disclose to the Board any material transaction or relationship that reasonably could be expected to give rise to such a conflict. Confidentiality of Information The Board members / Officials shall ensure and take all reasonable measures to protect the confidentiality of non-public information about the Bank, its business, customers and other materially significant information obtained or created in connection with any activities with the Bank and to prevent the unauthorised disclosure of such information unless required by applicable laws or regulations or legal or regulatory process. Disclosure of Information The Board members / Officials shall endeavor to produce full, fair, accurate, timely and understandable disclosures in reports and documents that the Bank files with or submits to the Securities and Exchange Commission and other regulators and in other public communications made by the Bank. Compliance with Governmental Laws, Rules and Regulations The Board members / Officials shall comply with all the applicable governmental laws and the applicable rules and regulations.

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Variation of the Code and Waivers The Code shall be reviewed from time to time for updation thereof. Any variation in the Code or any waivers from the provisions of the Code shall be approved by the Board and shall be disclosed on the Bank's website.

Contract or Term of Employment Nothing in this Code or other related communications by itself creates or implies an employment contract or terms of employment. Violation of the Code The Board shall have the powers to take necessary action in case of any violation of the code.

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Chapter-5 Recommendation & Suggestions

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Some recommendations & suggestion for the company are as follows: To make people aware about the benefit of becoming a customer of HDFC Bank, following activities of advertisement should be done through

1. Print Media. 3. Stalls in Trade Fares information.

2. Hoarding & Banners. 4. Distribution of leaflets containing details

Other facilities must be provide to the customer: The bank should provide life time valid ATM card to all its customers. Minimum balance for savings account should be reduced from Rs 10000 to Rs 1000, so that people who are not financially strong enough can maintain their account properly. The company should provide a pass book to all its customers. Make people understand about the various benefits of its products. Company should organize the program in the society, so that people will be aware about the company and different products of the bank. Company should open more branches in different cities.

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Chapter-6 Conclusion

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Conclusion
HDFC Bank, the banking arm of HDFC is expected to go on stream. The bank already has good number of employees on board and is recruiting personal banker heavily to take the headcount to many more. It is on the brim of increasing its customers through its attractive schemes and offer.

The project opportunities provided was market segmentation and identifying prospective customers in potential geographical location and convincing them to attract more customers so that new business opportunities of the bank can be explored. Through this project, it could be concluded that people are not much aware about the various products of the bank and many of them not interested to open an account, to invest money at all. services was considered as unsought good which require hard core selling, but in changing trend in income and people becoming financially literate, the demand for banking sector is increasing day by day. So, at last the conclusion is that there is tough competition ahead for the company from its major competitors in the banking sector.

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Bibliography
Books & Magazines 1. "Ethics the easy way". H.E.R.O... 2. "Miliband draws up green tax plan". BBC. 3. Friedman, Milton (1970-09-13). "The Social Responsibility of Business is to Increase Its Profits", The New York Times Magazine. 4. Hare, R. M. (1979). "What is wrong with slavery". Philosophy and Public Affairs 8: 103121. 5. Enderle, Georges (1999). International Business Ethics. University of Notre Dame Press, 1. ISBN 0-268-01214-8. 6. George, Richard de (1999). Business Ethics. Websites http://www.stthom.edu/academics/centers/cbes/jonachan.html
www.hdfcbank.com

http://www.en.wikipedia.org/wiki/HDFC_Bank http://www.indiainfoline.com/Markets/Company/Background/CompanyProfile/HDFC-Bank-Ltd/500180 http://info.shine.com/company/HDFC-Bank-Ltd/133.aspx http://breport.myiris.com/firstcall/HDFCBANK_20120615.pdf

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Annexure
QUESTIONNAIRE DearSir/Madam, Name: .. Address: .. Contact No :( O) (M) City: ...............Pin: .State: We request you to kindly fill the questionnaire below and I assure you that the data generated shall be kept confidential. 1. Your Age: ____________________ 2. Education Qualification. 1. Undergraduate 2. Graduate 3. Postgraduate 3. Marital Status Married Single .

No. of Children: __________

4. Occupation. Business Profession Service

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5.Your annual household income. <than 2 lack Between 2 to 5 lack Between 5 to 8 lack >than 8 lack

6. What is your perception about different products and services offered by HDFC Bank? Lucrative No idea

Not lucrative

7. Do you want to open an savings account with HDFC Bank? Lucrative Not lucrative No idea

8. Do you have all the documents which are required to open an account? Yes No

9. Are you aware of that HDFC Bank provide you free phone banking & net banking services. If you open a new savings account with HDFC bank? yes No
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10. Are you aware of different terms and conditions which are very much essential to maintain an account at HDFC Bank? Yes No

11. Do you know about HDFC Banks recruitment policies related to personal banker? Yes No

Date: Place: Signature

Thank You

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