Every drop that goes into a bisleri bottle is scientifically purified as per international standards and fortified with

minerals to give you The Sweet Taste of Purity.The essential ingredients are quality, innovation and value.

Mineral Water Bisleri w i t h a d d e d minerals has a TDS count (total dissolved solids count) of approximately 100.It contains minerals such as magnesium sul p h a t e a n d Potassium bicarbonate which are essential minerals for healthy living. Bisleri w i t h a d d e d minerals is also put through multiple stages of purification to ensure the eliminationof all f o r m s of bacteria. Bisleri w i t h a d d e d minerals is available in 250 ml cu ps,250 ml , 500ml , 1 litre , 2 l i t re bottles and 5 litre,10 litre and 20 litre c a n s .

Mountain Water Natural MountainWater resonates with the energy and vibrancy of health and well-being.it is packed with the goodness of nature's minerals which will refresh your senses and rejuvenate you. They invite you to experience their Natural Mountain Water- T h e s w e e t t a s t e of Bisleri MountainWater is available in 500ml bottles and1 litre bottles. Himalaya Water The Himalayas, the abode of the Gods, where the earth meets the heavens and where in lies nature's untouched bounty. This is where you'll find a treasure trove of hidden natural spring water that flows through natural purifying filters, mineral rocks and herbs from which it absorbs many healing properties. Bisleri bottle this pristine spring water directly at source, at the foot hills of the Himalayas. Bisleri HimalayanWateris available in 500ml.bottles & 1 litre bottles.

Bisleri international pvt. Ltd. Offers bisleri mountain water. Bisleri has been the pioneer in the bottled water industry with its innovations and an eye for perfection. This search has now led to the new natural mountain water. Inspired by nature, it comes from a pristine source situated in the beautiful and scenic mountains of northern india. This natural mountain water resonates with the energy and vibrancy of health and well-being. It is packed with the goodness of nature`s minerals that will refresh senses and rejuvenates.

Bisleri international pvt. Ltd. Offers bisleri mineral water. Every drop of bisleri water is purified as per international standards to ensure the experience always remains pure and satisfying for longer. It undergoes many water treatment processes, such as chlorination that kills microorganisms and to remove organic matter. Arkal filter to removes suspended matter and turbidity, carbon filter that removes residual chlorine & odour, reverse osmosis that removes organic material and controls total dissolved solids in the water. Addition of minerals and micron filtration is done for the purpose of maintaining a balanced mineral content and guarantees purity. Ozonation ensures water remains bacteria free for longer life.

Government Regulations

Government regulations towards the production of water, where they cannot cross thelimit and

produce more quantity of water

Strict government regulation with regards to ground water usage. NEW GOVERNMENT POLICY:For preparing 1 litre of mineral water 3 litre of ground water is required. Government was not charging tax on the extraction of the ground water. Now by introducing the new policy government is going to impose tax on the extraction of the ground water, this will increase the production cost because of which the companies will be forced to increase the price which all consumers of all categories can not afford. The companies can compensate the high production cost by reducing their marketing expenses but this will keep the consumer unaware about the product. This is also effect the quality of the bottled water.

The main product of the company is the mineral water by the name of Bisleri Mineral water. Other than mineral water the company has also the soda water under its brand name called the Bisleri Soda Water. The concept of bottled mineral water was introduced in India, first by Bisleri, and that is the reason, it has become a generic name for the mineral water. Bisleri has become a perfect synonym of the mineral water for the Indian consumers. The main challenge facing the company or any other player in this mineral water industry is that there is no scope of invention and innovation in the product, which can be added as the additional benefits of the product. It is just water after all. This is what the Indian customers think of the bottled water. If we are talking about a product like television we can think that the innovations could provide extra benefits derived from the product. For example other than its core usage the product can provide for Internet facilities using conversion. Nature of the industry BISLERI values its customers & therefore has developed 8 unique pack sizes tosuit the need of every individual. We are present in 250ml cups, 250ml bottles,500ml, 1L, 1.5L, 2L which are the non-returnable packs & 5L, 20L which arethe returnable packs. Till date the Indian consumer has been offered BISLERIwater, however in our effort to bring to you something refreshingly new, wehave introduced BISLERI Natural Mountain Water - water brought to you fromthe foothills of the mountains situated in Himachal Pradesh. Hence our productrange now comprises of two variants: BISLERI with added minerals &BISLERI Mountain water It is capturing its market in India as well as other continents. BISLERI has beenno 1 and is capturing Indian market by providing best quality over a period of long time. None of the water products in line are able to compete with BISLERIand thus BISLERI stand unique in the market.Bisleris commitment is to offer every Indian pure & clean drinking water.BISLER water is put through multiple stages of purification, ozonised & finally packed for consumption. . Rigorous R&D & stringent quality controls has madeBISLERI a market leader in the bottled water segment.BISLERIS endeavor to maintain strict quality controls each unit purchases performs & caps only from approved vendors. BISLERI produces their own bottles in-house; & have recently procured the latest world class state of the artmachineries that puts them at par with International standards. This has not onlyhelped them improve packaging quality but has also reduced raw materialwastage & doubled production

capacity. You can be rest assured that you are drinking safe & pure water when you consume BISLERI. BISLERI is

free of impurities & 100% safe. Enjoy the Sweet taste of Purity

PRODUCT Types of productsBISLERI values their customers & therefore have developed 8 unique pack sizes to suit the need of every individual. They presently have 250ml cups,250ml bottles, 500ml, 1L, 1.5L and 2L which are the non-returnable packs &5 L , 2 0 L w h i c h a r e t h e r e t u r n a b l e p a c k s . Products Produced by BISLERI 30 BISLERI with added Minerals BISLERI Mineral Water contains minerals suchas magnesium sulphate and potassium bicarbonate which are essential mineralsfor healthy living. They not only maintain the pH balance of the body but alsoh e l p i n k e e p i n g y o u f i t a n d e n e r g e t i c a t a l l t i m e s . Bisleri Mountain Water BISLERI Natural Mountain emanates from a natural spring, located inUttaranchal and Himachal nestled in the vast Shivalik Mountain ranges. Laudedas today's 'fountain of youth', BISLERI Natural Mountain Water resonates withthe energy and vibrancy capable of taking you back to nature. BISLERI NaturalWater is bottled in its two plants in Uttaranchal and Himachal Pradesh and isavailable in six different pack sizes of 250ml, 500ml, 1 litre, 1.5 litre, 2 litre and5 litres.Himalayan Water The water that almost descends from the Gods:The Himalayas, the abode of the Gods, where the earth meets the heavens andwhere in lies nature's untouched bounty. White glaciers, snow-capped

mountains and a plethora of exotic herbs and other flora that have therapeutic properties. This is where you'll find a treasure trove of hidden natural springwater that flows through natural purifying filters, mineral rich rocks and herbsfrom which it absorbs many healing properties. We bottle this pristine springwater directly at source, at the foothills of the Himalayas.And now the customers, will get every drop of purity, right here, in this bottle.BISLERI Mountain Water is available in 500ml. bottles & 1 litre bottles. Quality In endeavor to maintain strict quality controls each unit purchases pre-forms &caps only from approved vendors. BISLERI produces its own bottles in-house;they have recently procured the latest world class state of the art machineriest h a t p u t t h e m a t p a r w i t h International standards. This has not onl y helpedBISLER I improve its packaging qualit y but has also reduced raw m a t e r i a l wastage & doubled production capacity. You can be rest assured that you

aredrinking safe & pure water when you consume BISLERI. BISLERI is free of impurities & 100% safe. Enjoy the Sweet taste of Purity!Rigorous Research and Development and stringent quality controls have madeBISLERI market leaders in the bottled water segment. BISLERI has always been committed to offering every Indian pure and clean drinking water. HenceBISLERI water is put through multiple stages of purification, Ozonisation andi s h y g i e n i c a l l y p a c k e d f o r f i n a l c o n s u m p t i o n . The machines which are used for the blowing and filling of the bottles are alsocleaned twice a month. All the tanks are also cleaned by the use of chemicals.

Future Outlook Bisleri International Private Limited, Indias largest selling mineral water company, has announced plans to establish 25 new bottling plants across India to meet growing consumer demand. The company is aiming to achieve a 40% growth rate in the current fiscal year. Speaking in Mumbai, BISLERI International Chairman and Managing Director Ramesh Chauhan said, "With the additional plants it will now be easier to reachevery corner of the country. Besides, with every new plant, there would bewould be increased capacity."The company, which already has 52 bottling plants, is planning to invest Rs 500million ($10.4million) in setting up these new bottling plants in Maharashtra,Kerala, Jammu and Kashmir, Himachal Pradesh, Tamil Nadu, Karnataka, UP,Orissa, Jharkhand and north Bengal states. With a 60% share in the Rs12billion ($250 million) mineral water category,BISLERI is also venturing into flavored water later this year, having alreadylaunched BISLERI Fizzy Soda and BISLERI Mountain mineral water.The company has outlined an aggressive market penetration strategy; a dual-distribution plan, reaching newer markets, including townships and rural India.The company is also setting up dedicated channels for its 20 litre jars to ensurethat every household and company gets service at their door step.