Professional Documents
Culture Documents
February 2013
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MBA'S
Aditya Management Department with a far sighted vision & purposeful mission to contribute to the prodigiously talented youth.
THE al tor i EDITOR'S PEN Ed my bliss toCHIEFgreatest glory of our Alma Master, It's present the
This News Letter is the fruit of our creativity blended with equal participation and year long cooperation of one and all. We made it possible again through our conglomerate work This News Letter reflects the pride of our Aditya Institution. This News Letter is a milestone to show our achievements, & I feel privileged to be a part of this resplendent manifesto as its Chief Editor. I thank you all beloved readers and students of Aditya Management Department who have indeed put their heart & soul into making this News Letter a successful attribute to our college.I express my profound gratitude to the News Letter Advisory Committee comprising of our Honourable Chairman Sri N.Sesha Reddy, our Secretary Mr.N.K.Deepak Reddy, our Academic Coordinator Mr.B.E.V.L.Naidu, our Principal Mr.J.Nagendra Kumar, our Staff & Members of the Editorial Board & also our patrons for their incessant support & dedication for the grand launch of this year's News Letter. The entire credit of building of this News Letter goes to our Committee Members.
Secretary
Article
The edition acquaints you with innovative & thought How to Set-Up An Article Marketing Strategy for Your Business provoking articles, floridly collated, which cater to all your When you choose to create a business online, there are many internet marketing strategies you can follow. Using a variety of methods expectations & I assure you, the pleasure of reading. provides your business with the most benefit; article marketing is a G. RAVI KUMAR, P. VIJAYA perfect way to get started. DURGA & VINITHAJAIN When beginning your article marketing strategy, understanding there are specific processes to go through when you write the articles and then publish them online. The strategy behind writing articles is to increase your businesses credibility, your status as an expert, and SEO optimization. The objectives A corporate enterprise has been are to market your business, recognized as a "person" in law. It should write the articles, and lastly, also be recognized as a person in society. writing a resource box. A corporate takes birth and grows in Your articles should be of the response to needs and labours of various best quality you can stakeholders - entrepreneurs, managers, provide. To keep your workers, local community, larger society, readers interested, limit your buyers, suppliers and of course, the state. articles to no less than 300 Healthy survival and development words. As you write the depend on adequate nurturing by all articles, be sure to give the readers the information they are looking these stakeholders. for in a step by step guide of what they need to learn. Make your Responsibility should be clearly perceived and projected as article reflect the features and benefits of your product and so enticing responsibility and therefore be kept away from ideas of philanthropy, they have to have it, without obviously advertising your product. charity, generosity and the like. A corporate, as a citizen, should If you have the desire and determination to have a successful business, understand that its own well-being is inextricably linked with the well- you may wish to learn how to write the articles with skill and precision. being of all stakeholders. Its financial management as well as human Most importantly, write the articles on topics that you are educated resources should notionally cover all stakeholders. One pragmatic way on and related to your business. Be sure to keep a formal tone to of defining social responsibility is to allocate resources for material your articles, so you can maintain your sterling reputation as an expert and human investment BEYOND LEGAL OBLIGATIONS BEYOND OBLIGATIONS TIONS. in your industry. Additionally, make your articles informative and How far and how one should contribute to the short-and interesting. long-term welfare of employees, clients, suppliers, people in the You have caught the reader's attention with your article; the resource hinterland (especially those who supply human capital) and the wider box gives the reader the opportunity to obtain more information. A population? What can be done to build bridges of understanding resource box needs to bring the reader to your website. You need to and mutuality with various categories of stakeholders? How does create one last paragraph containing your information and why the one demonstrate a mindset which emphasizes interest in other beyond reader should click your links. Adapt the information in the resource the realm of self-interest? box to flow with your article. Finally, be sure to notate that any "Glass is half-full or half-empty - the classic paradigm difference which reproduction of your articles has to include your resource box; thus distinguishes an optimist from a pessimist is very appropriately creating back-link and increasing your popularity on the search engines. With the help of an Article Submission Software, you can easily submit applicable to India today.." CSR in Business:We are living at a time when the social context of your article to hundreds of article directories. business is being redefined. A globalised market place without When you incorporate an article marketing strategy to your business boundaries has emerged, stimulating unparalleled growth. CSRworld plan your traffic is increased; which in turn increases your bottom line. is an initiative of New Media Ventures.
ARTICLE BY
M. VYSHNAVI
ARTICLE BY
February 2013
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BHUVANESWARI
The Global Economy has turned the rules of leadership upside down and shaken them vigorously for good measure. Where there was once a fairly defined hierarchy-Boss A tells Worker B what to do and B does it-there's now a flat landscape where everyone is expected to take the reins as needed. That means if B has an idea-a way to make a process more efficient or a new way to get customer feedback-he or she is allowed, even expected, to make it happen. Being an advocate for change, regardless of where you fall in the organizational chart, can put you in the position of being a team leader-and someone who has great career potential. If you'd like to start sparking positive change within your organization read on for ten ways to be proactive: Align individual priorities with organizational goals. Learn to live with ambiguity. Understand your leadership style first Change what you can change: yourself. Influence what you can't change: others. Become an early adopter and ally for change Create a community of peers. Help other employees cope with change. Encourage communication among your peers Believe in the change and speak up. everyone is now a leader. This is great news for entrepreneurially minded employeesbut it does pose a challenge for an employee who wants to create change but doesn't "officially" run the show. It can be more challenging for employee-led grassroots movements to spark change, but it can be done. While you may not have the long term resource commitment your boss does, you can still be proactive-and successful-if you have a clear vision and a firm
ARTICLE BY
February 2013
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Various PPM tools are used to measure the performance of all the different projects within the organization. Apart from performance analysis, these PPM tools can also help the organization objectively decide things such as: with all 18 lenders agreeing to cut interest rates and convert Whether or not the project is contributing to the overall achievement of the organization part of loans to equity. Lenders have converted INR650 crore
completed restructuring INR8,000 crore (US$1.46 billion) debt, (US$118.3 million) debt into preference shares which will be converted into equity when the airline lists on the Luxembourg Stock Exchange by selling global depositary receipts (GDR). Shares will be converted into ordinary equity at the price at
Debt recast:
Which are the projects in the portfolio that are interdependent? Whether or not the project will deliver the desired objective All these factors are measured in terms of a cost-benefit analysis.
One of the PPM tools which is quite popular is the use of decision tree in formulating which the GDRs are sold to investors. business decisions regarding project management. This is very popular, especially with Arrest Warrant against Chairman Mr. Vijay Mallya : the higher management. The decision nodes in the decision tree use multiple options that optimize against a constraint.
On October 12, 2012 a Income Tax court in Hyderabad issued Vijay Mallya in a case of cheques bouncing filed by GMR Hyderabad International Airport Ltd (GHIAL). The case pertains a non bailable warrant against Kingfisher Airlines and its chairman
Features of PPM Tools:Based on the points mentioned above, we can compile a list of the various features which a PPM tool should ideally provide. They are:
Project evaluation: The project evaluation method needs to be streamlined, to bouncing of cheques worth Rs 10 crore issued by Kingfisher systematized and organized in a proper fashion, in order to ensure that the project Airlines to GMR as Hyderabad airport charges. GMR Hyderabad evaluation becomes a smooth and comprehensive process.
International Airport Ltd, which manages the Rajiv GandhI
Resource planning: As seen before, resources of an organization are always finite. It doesn't make sense for any organization to plan a project portfolio which goes court in Hyderabad and filed a case against Kingfisher for beyond the limits of the resources which they have. ARTICLE BY
International Airport, had earlier moved the Nampally criminal dishonouring four cheques worth Rs 10.5 crore.
RAVI KUMAR
ARTICLE BY
CH.SANDEEP
March 9, 2009 - Connecticut Legislature considers HB6616 An Act Establishing Wood Smoke to be a Public Nuisance Let us emphasize Climate Neutral rather than Carbon Neutral because S m o k e definitely harms the climate. Since the high costs of energy is an important reason that causes wood burners to burn. We suggest that you understand and support the Energy Initiative by Al Gore. EPA Report showing that certified wood stoves deteriorate over time.
ARTICLE BY
February 2013
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BUSINESS KHABAR.COM
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Which vehicle to its name from the fact that it was made to be used for general purpose ? Who invented Jeans ? Which Company owns Hotmail the internet based e-mail system ? Which was the first company formed to manufacture motor cars ? Which company was formerly known as computing tabulating recording company ? Which drink was named by its inventor after rejecting the first six names that were offered ? What does CNN Stands for on the TV or Internet ? What was first country to issue postage stamp ? Lending her name to a famous brand, who was the Greek Goddess of Victory ? What in the USA is the name of the Central Bank ? Which Japanese electronic firm is named after a word meaning sound ? What brand name did the Maharastrian Entrepreneur Kaka Dandekar, Coin after seeing American Cigarettes add in 1930 ? 1. Jeep, 2. Levi Straus, 3. Microsoft, 4. Daimler, 5. IBM 6. 7-UP, 7. Cable News Network, 8. Great Britain 9. Nike, 10. Federal Reserve, 11. Sony,12. Onida