Meerut is a town in the state of Uttar Pradesh.

It lies 70 km northeast of the national capital New Delhi, and 453 km northwest of the state capital, Lucknow. It covers an area of about 172 km2 while the total area is 198 km2 . It has the 2nd largest army cantonment in the country.One of the largest producers of sports goods, and the largest producer of musical instruments in India.It is also an education hub in western Uttar Pradesh. Geography Meerut lies between 2857 to 2902N latitude and 7740 to 7745E longitude in the Indo-Gangetic plains of India.[3] It is bound on the north by Muzaffarnagar, in the south by Bulandshahr while Ghaziabad and Baghpat districts form the southern and western limits .Land is very fertile for growing crops, especially wheat, sugarcane and vegetables. The city lies between the plains of the Ganges and Yamuna.The infrastructure segment of Meerut is currently going through a boom phase with many new projects coming up in and around .There are many new buildings, shopping complexes, malls, roads, flyovers and apartments coming up. Industry Meerut is one of the important industrial towns of western Uttar Pradesh. It is a rich agricultural area with such pockets of land that do not fit in for crop purpose. Being in the proximity of Delhi, it is ideal for industry. It is famous for handloom works and scissors industry from olden age.Existing industries in the city include tyres, textile, transformer, sugar, distillery, chemical, engineering, paper, publishing, and sports goods manufacture. Meerut is home to some prominent regional pharmaceuticals companies like Perk Pharmaceuticals Limited, Mankind Pharma&Bestochem. GAIL Gas Ltd is laying infrastructure for piped CNG throughout the city for industrial, domestic and transport use. Standard of living in merrut Standard of living in Merrut is comparative to other small towns is high because direct connectivity to capital of India (New Delhi).Number of houses used for Hospital,Dispensary is high so Merrut people found keen interested for family welfare and their health. Merrut Development authority takes responsibility of short term and long term planning in merrut so its direct impact comes on standard oof living as it works with a purpose of limiting the population of union territory of Delhi and maintaining a steady pace of development . so standard of living in Merrut is largely impacted by capital . Retail Melange Mall & multiplex at Pallavpuram Aside shops representing a range of well-known brands, car showrooms, hotels, bars and clubs,its gold market is one of Asias largest, employing over 25,000 skilled craftsmen and processing around 60 kilograms of the precious metal per day. It is surrounded by a number of shopping malls, including PVS Mall in Shastri-Nagar, Melange Mall in Pallavpuram and Era Mall on Delhi Road. A number of other malls are expected to open soon.

Demographics According to the 2011 census, has a population of around 3.4 million. Males constitute 53.06% of the population and females 46.94%. The percentage decadal growth in 2001-2011 stands at 15.92%. The sex ratio in Meerut is 885, lower than the state average of 908; while the child sex ratio is 850, lower than the state average of 899. 14.16% of the population is under 6 years of age.

Change in the population of Meerut 2001-2011

Proportion of Meerut in the population of Uttar Pradesh. The district has a density of 1347 persons/km 2. The overall literacy rate is 74.80%, higher than the state average of 69.72%. Meerut has a crime rate of 208.6, higher than the state average of 88.4 and the national average of 181.4 District Information (2011 census)

District Male

Female

Total

Urban

932,736

829,837

1,762,573

Rural

896,456

788,376

1,684,832

Total

1,829,192

1,618,213

3,447,405

Literacy 82.91% Culture

65.69%

74.80%

Most traditional Indian festivals, including Holi, Dussehra, Diwali, Eid among others are celebrated with fervor in the city. Notably, a fair by the name of Nauchandi Fair is held two weeks after Holi every year and is attended by lakhs of people. It includes events such as poetry recitations in Hindi, Urdu, Punjabi etc. Education The city is home to ChaudharyCharan Singh University (formerly Meerut University. Meerut has 'St. John's Sr. Sec.School', which is more than 130 years old. It has two medical colleges on its outskirt: Subharti Medical College and LalaLajpatRai Memorial Medical College. It has many madrasahs which provide religious education as well as modern education with computer learning. The city also has coaching institutions for preparing students for entrance exams of engineering and medical fields. By the attempts of local jewelers and ZilaUdyog Kendra, a jewel and gem training centre will soon be established in the city.

Brand awareness and preference

In Meerut, people are able to recall the brand and pay more attention to advertisements or brands endorsed by celebrities. For instance , Britannia, a well known biscuit brand launched Hide and Seek chocolate chip biscuits . They used Hrithik Roshan, the youth Icon and very popular actor , improved and increased positive feelings towards a product, acts as bridge for connecting customers and acted by consumer as more entertaining. Most preferred brands among the middle class families residing in Meerut are Nokia, TATA, HP, Frito Lays, AMUL, Parle, Lux, Lifebouy etc. Media Radio stations shared with Delhi are Radio City 91.1 MHz, Big FM 92.7 MHz, Red FM 93.5 MHz, Radio One 94.3 MHz, Hit 95 (95 MHz), Radio Mirchi 98.3 MHz, AIR FM Rainbow 102.6 MHz, Meow FM104.8 MHz, AIR FM Gold 106.4 MHz. The Hindi-language daily newspapers DainikJagran, Amar Ujala, Dainik Hindustan, Janwani promotes local business are published . Number and characteristics of Villages closely linked to the town Meerut is surrounded by various small villages some of them are:Aghera, Atalpur, Barkali, Bhagwanpur, Bhaisa ,Bhalsauna ,Bharala ,Bhoopgarh ,Dalampur Dhikouli , Durjanpur , Govindpur ,Hastinapura ,Jamalpur , Jangethi , Jhijhonkhar ,Kalina ,Karnawal , Khagwal , Khanpur ,Kharkhauda , Masoori , Mawana , Mohammadpur , Mohiuddinpur , Pahadpur, Sardhana , Tigri . These villages are rich in farming & cultivation as land is very fertile .Moreover, some of the small & medium Sclae industries are also established in these villages contributing to the employment of the rural people. Banking & primary school facilities are also available in these villages. Servicing Centre There are 7 Maruti Car service centers with in Meerut namely Unique car scanners,Tanya automobiles has 2 service centers & Raj sneh auto India has 4 service centers. Tata Motors has 2 service centers namely- Parshav & shrivasu Automobiles. Among 2 wheeler service centers- ganpati service center , Delta Pvt. Ltd. .For Mahindra-Bansal Motors etc. Place for leisure and entertainment There are various options for fun & entertainment for Ex: shopping malls- Shopprix mall, PVS mall,Melange mall , Wallmart Best Price , Carrefour, cineplexes like Satyam & PVR on the outskirts of the Meerut town.Moreover, Amusement parks Pine children Park in Gagan Vihar along with fairy world,ecological park & Appu ghar few kilometers away from Merrut.