UNIT I 1. What is Events Management? What are the skills required to join this field. 2.

Discuss the Current Changes in the Events Industry 3. Describe Typology of Events. How can Events contribute to Tourism 4. Events Industry is a booming industry. Support the sentence with necessary information. (A) 5. What are the various characteristics of events? List out factors that dictate the success of such events.(B) 6. Quote examples of various nation wide events in the past year. (Any Five) (A) 7. Why are events important to the society? Explain (B) UNIT II 8. What is Event Planning? Discuss the process and name various types of Events 9. What are the different tools used in the case of Event Planning 10. What are the Steps required for an Entrepreneur to devise a Business Plan 11. What factors are considered before developing a concept for any event (A) 12. What is a typical schedule followed for organizing a seminar? (B) 13. Elaborate on the event planning process (A) 14. What do you understand by event tourism? Give examples (B) 15. What is the importance of contractual agreements between the organizers and stake holders? 16. Plan an event, right from the concept to the final execution. UNIT III 17. Discuss in detail the types of Entrepreneurship and different personality traits 18. What are the various types of markets that an Entrepreneur needs to understand to be successful 19. What kind of Competitive Analysis should an Entrepreneur do while entering into a business 20. Discuss the legal forms of Entrepreneurial Organizations. Discuss Partnership in Detail. 21. What are the advantages of a Company over other forms of Business Organizations 22. How do traditions and rituals of any community influence the outcome of an event ? (A) 23. How does an event planner negotiate the best deal for any event? (B) 24. Plan an event keeping in mind the traditional and ritualistic aspects of an Engagement Ceremony 25. Explain the socio-cultural perception on events UNIT IV 26. In Strategic Planning Process to manage Rapid growth; discuss Mission & Vision

27. What are the points that an Entrepreneur needs to keep in mind from, Porters 5Force Model to operate a firm 28. What do you understand by SWOT? Explain in Detail. 1. What do you understand by Entrepreneurial Mindset? How is it different from Managerial Mindset 2. What is franchising? Explain the Dynamic Business Model. 3. What are the core Values of a Successful Franchise. 4. What strategies would you adopt for marketing an event? (A) 5. How important is advertising for events and sales promotion (B) 6. What are the main decisions making factors at every stage of event management? 7. How do sponsorships help in the economics of any event? 8. Vendor relations are as important as client relations Explain (A) 9. Explain Event Operations and all the factors that need to be considered before any event for smooth operations.

EVENTS MANAGEMENT Unit I Introduction to Events, Meaning and importance of events, Historical development and current trends in the events industry. Characteristics of events, Factors that contribute to success, special ness / uniqueness of events, themes, Typology of events, Community, business, sports, arts, popular entertainment, hallmark and mega events and festivals. Unit II Event Planning & Management: Concept Development, Event Planning Process, Scheduling of Events, Planning various types of Events, Tools for Event Planning and

Management, Event organizers / stakeholders, their motivations / objectives; working with the community; event tourism, Assessing and Measuring Event Success: Customer Satisfaction, Client Service, Vendor Relations, Event Evaluation: Closing & Evaluation Unit III Socio-cultural perspectives on events, Celebration, tradition, ritual, symbolism, popular culture, identity, image, authenticity, Economic rationales for events, Negotiating the Best Deal, Contracts, Event Operations: Setting Up Parking, Maintenance, Ticketing, Food and Beverage, Show Production, Unit IV Event Marketing and Event Promotions: Event Marketing Strategies, Brand Building and Brand Management, Client Servicing, Sponsorships, Advertising for Events and Building Strategies, Sales Promotions. Unit V Crisis Management Definition of crisis, features of crisis, purpose of crisis management, crisis in general, key factors of a crisis in food service outlets / hotels, prevention of crisis