Tendencia de Lectoría Octubre11-Marzo12 y Tráfico Web Mar11-Mar12

Ranking General de Diarios
700,000
OJO
AJ
CORREO
EL BOCN
0%
Diarios
LECTORA EN EL MERCADO
TROME
8%
600,000
500,000
OJO
EL COMERCIO
PER 21
DEPOR
AJ
CORREO
EL POPULAR
EL BOCN
LBERO
LA REPBLICA
GESTIN
DIARIO 16
GRUPO OTROS DIARIOS
400,000
300,000
-16%
-18%
200,000
8%
-14%
100,000
-13%
-3%
Peridos
Abr09-Mar10 Mar11-Ago11 Oct11-Mar12
3,442,122
3,543,482
3,603,869
1,686,055
1,927,590
2,027,054
580,393
528,967
276,565
207,227
243,224
200,594
155,832
150,198
89,555
45,300
220,907
629,463
373,660
278,766
270,466
170,934
204,700
178,193
133,448
83,566
96,774
53,109
24,397
242,349
629,767
364,495
257,281
256,276
184,247
177,231
165,006
129,226
112,497
96,949
43,676
19,600
348,744
Variacin %
Mar11-Ago11 Oct11-Mar12
vs
vs
Abr09-Mar10 Mar11-Ago11
3%
2%
14%
8%
-29%
1%
-18%
-16%
-11%
-14%
-44%
8%
17%
10%
5%
0%
-2%
-8%
-5%
8%
-13%
-7%
-3%
35%
0%
-18%
-20%
44%
0
Abr09-Mar10
2,500,000
Mar11-Ago11
Mar11-Ago11
Oct11-Mar12
Oct11-Mar12
OJO se mantiene estable en el 2do lugar de lectora.
2,000,000
1,500,000
1,000,000
TROME se mantiene lder con un crecimiento de 3%.

AJA creci 8%.
500,000
PERU.21 registro una cada de 8%.
Abr09-Mar10
160,000
Mar11-Ago11
Oct11-Mar12
140,000
70,000
132,904
120,000
Mar11-Ago11
80,000
144,804
-15%
98,627
100,000
1%
-13%
60,000
113,381
-17%
96,987
Oct11-Mar12
-6%
-1%
50,000
94,610
5%
40,000
80,000
-5%
54% -3%
30,000
60,000
50,549 49,290
40,000
38% 8%
20,000
33,134
10,000
20,000
0
A/B
HOM
D/E
MUJ
HOM
MUJ
A/B
12 a 17
18 a 25
26 a 37
38 a 49
La lectora de PERU.21 registra una cada de 8%.
-5%
70,000
-8%
-22%
5%
60,000
La mayor participacin de lectores se encuentra en

el NSE A/B (44%) y C (37%).
10%
-18%
-2%
50,000
MUJ
D/E
50 a 74
90,000
80,000
HOM
33%
40,000
30,000
-12%
-8%
20,000
56% de la lectora de PER.21 corresponde a

hombres y el 44% a mujeres.
10,000
0
Abr09-Mar10
Mar11-Ago11
Oct11-Mar12
Variacin % vs Perido Anterior

A/B
PERIODOS
C
A/B
HOM
MUJ
MUJ
Abr09-Mar10
80,863
63,941 144,804 56,734 41,893
Mar11-Ago11
68,399
Oct11-Mar12
12,639
33,134
276,565
64,505 132,904 53,081 43,905
96,987 31,491
17,385
48,876
278,766
-15%
-8%
-6%
5%
-2%
54%
38%
59,813
53,568 113,381 52,765 41,845
94,610 30,552
18,738
49,290
257,281
-13% -17% -15%
-1%
-5%
-2%
-3%
8%
Participacin
23%
21%
37%
Part. x sexo
Hombre
56%
Mujer
44%
7%
19%
MUJ
1%
A/B
HOM MUJ
100%
Montos expresados en miles de lectores.
HOM
Grupo de Edades
98,627 20,495
12%
HOM
D/E
TOTAL
16%
HOM
D/E
21%
A/B
MUJ
44%
HOM
D/E
MUJ
D/E
TOTAL 12 a 17 18 a 25 26 a 37
38 a 49 50 a 74
23,661
47,487
66,212
58,657
80,549
48%
1% 20,745
62,966
60,791
57,569
76,695
1%
-8% 19,093
51,540
63,614
63,443
59,590
Abr09-Mar10
Mar11-Ago11
Oct11-Mar12
100,000
Mar11-Ago11
50,000
120,000
45,000
40,000
99,055
91,609
35,000
84,108
Oct11-Mar12
3%
-29%
-26%
-10%
-14%
-30%
-21%
30,000
80,000
69,425 67,423
65,549
6%
7%
-14%
25,000
60,000
-15%
-12%
20,000
52,559 51,166
44,259
15,000
40,000
10,000
5,000
20,000
0
HOM
0
A/B
12 a 17
90,000
18 a 25
80,000
26 a 37
38 a 49
MUJ
HOM
A/B
D/E
MUJ
HOM
MUJ
D/E
La lectora de CORREO registra una cada de 13%.
50 a 74
-16%
70,000
La mayor participacin de lectores se encuentra

en el NSE A/B (37%) y C (38%).
-20%
60,000
-21%
50,000
-11%
-13%
40,000
1%
30,000
-8%
-11%
55% de la lectora de CORREO corresponde a

20,000
-20%
10,000
-36%
0
Abr09-Mar10
Mar11-Ago11
Oct11-Mar12

A/B
PERIODOS
HOM
C
MUJ
A/B
HOM
D/E
MUJ
HOM
A/B
MUJ
D/E
TOTAL
HOM
MUJ
A/B
HOM
Abr09-Mar10
55,950 43,105
99,055 53,589 38,020
91,609 29,993 22,566
52,559 243,223
Mar11-Ago11
39,639 44,469
84,108 39,495 29,930
69,425 32,066 19,100
51,166 204,700 -29%
Oct11-Mar12
34,244 31,305
65,549 35,630 31,793
67,423 27,502 16,758
44,259 177,231 -14% -30% -22% -10%
Participacin
19%
18%
37%
38%
25%
Part. x sexo
Hombre
55%
20%
18%
Mujer
45%
16%
9%
3%
D/E
MUJ
-15% -26% -21%

6%
-24%
-3%
HOM
7%
MUJ
-15%
Grupo de Edades
D/E
TOTAL 12 a 17 18 a 25
26 a 37
38 a 49
50 a 74
18,816
34,200
57,466
48,626
84,116
-0.03
-16%
15,019
31,614
45,635
42,088
70,343
-14% -12% -0.13
-13%
9,540
28,077
40,805
42,355
56,454
Abr09-Mar10
300,000
Mar11-Ago11
257,764
267,850
Oct11-Mar12
Mar11-Ago11
276,843
250,000
160,000
232,615
5%
7%
140,000
208,005
198,580
200,000
144,919
100,000
124,048 128,998
12%
80,000
100,000
27%
2% -1%
120,000
150,000
Oct11-Mar12
180,000
60,000
-7%
8%
-6%
-16%
9%
18%
40,000
50,000
20,000
0
A/B
12 a 17
18 a 25
D/E
26 a 37
38 a 49
HOM
MUJ
50 a 74
HOM
A/B
MUJ
HOM
MUJ
D/E
250,000
La lectora de OJO se mantienes estable.
7%
200,000
13%
La mayor participacin de lectores se encuentra en el

NSE C (44%) y D/E (33%).
0%
14%
150,000
-2%
-1%
100,000
7%
50,000
-16%
6%
8%
La lectora en jvenes de 12 a 17 aos creci 6%.
0
Abr09-Mar10
Mar11-Ago11
Oct11-Mar12

A/B
PERIODOS
HOM
C
MUJ
A/B
HOM
D/E
MUJ
HOM
A/B
MUJ
D/E
TOTAL
97,097
HOM MUJ
A/B
HOM
D/E
MUJ
HOM
MUJ
Grupo de Edades
D/E
TOTAL 12 a 17
18 a 25
26 a 37
54,235
92,731
133,085 132,473
38 a 49
50 a 74
167,869
Abr09-Mar10
53,944
70,104 124,048 119,137 138,627 257,764 101,483
198,580
580,392
Mar11-Ago11
50,183
78,816 128,998 121,709 146,141 267,850 109,420 123,194 232,615
629,463
-7%
12%
4%
2%
5%
4%
8%
27%
17%
8%
58,584
99,262
130,975 151,460
189,182
Oct11-Mar12
59,020
85,899 144,919 120,725 156,117 276,843
629,767
18%
9%
12%
-1%
7%
3%
-16%
-6%
-11%
0%
62,237
83,278
130,162 151,690
202,400
Participacin
9%
14%
Part. x sexo
Hombre
43%
23%
19%
25%
Mujer
57%
44%
91,798
15%
116,208 208,005
18%
33%
100%
Abr09-Mar10
Mar11-Ago11
Mar11-Ago11
Oct11-Mar12
Oct11-Mar12
1,000,000
900,000
500,000
877,452
814,288
800,000
706,604
700,000
450,000
764,100 786,712
695,585
8%
8%
23%
9% 3%
10% 3%
350,000
600,000
300,000
500,000
250,000
400,000
300,000
8%
400,000
362,891
349,202
200,000
283,866
18%
27%
6%
2%
150,000
200,000
100,000
100,000
50,000
0
A/B
D/E
HOM
MUJ
HOM
A/B
12 a 17
18 a 25
26 a 37
38 a 49
50 a 74

NSE C (43%).
7%
-6%
18%
27%
17%
16%
300,000
200,000
MUJ
D/E
2%
4%
400,000
HOM
La lectora de TROME registra un incremento de 5%.
600,000
500,000
MUJ
C
10%
10%
La lectora de TROME en personas de 50 a 74 aos

registro una cada de 6%.
100,000
0
Abr09-Mar10
Mar11-Ago11
Oct11-Mar12

A/B
PERIODOS
HOM
C
MUJ
A/B
HOM
D/E
MUJ
HOM
MUJ
D/E
TOTAL
A/B
HOM MUJ
C
A/B HOM MUJ
Abr09-Mar10
138,128 145,738 283,866 362,105
344,499 706,604 369,811 325,774
695,585
1,686,055
Mar11-Ago11
163,676 185,525 349,202 391,291
422,997 814,288 404,597 359,503
764,100
1,927,590
18%
27%
23%
Oct11-Mar12
174,066 188,825 362,891 421,543
455,909 877,452 415,444 371,268
786,712
2,027,054
6%
2%
4%
39%
100%
Participacin
9%
9%
Part. x sexo
Hombre
50%
18%
21%
22%
Mujer
50%
43%
20%
18%
D/E
HOM MUJ
D/E TOTAL 12 a 17
Grupo de Edades
18 a 25 26 a 37 38 a 49
50 a 74
202,784 340,115 482,613 332,599 327,945

8% 23% 15%
9%
8%
3%
8%
8%
10% 10%
3%
3%
14% 222,229 401,260 500,819 385,325 417,956

5% 243,390 428,204 511,762 452,042 391,655
Abr09-Mar10
Mar11-Ago11
Oct11-Mar12
Mar11-Ago11
Oct11-Mar12
120,000
50,000
100,150
100,000
10%
45,000
-17% -1%
-17%
40,000
83,506
80,000
78,838
76,212 76,420
5%
35,000
-27%
-12%
30,000
67,056
25,000
60,000
-34%
20,000
40,000
20,000
72% -8%
15,000
23,143 21,529
2% -5%
10,000
16,937
5,000
0
HOM
A/B
60,000
12 a 17
18 a 25
D/E
26 a 37
38 a 49
MUJ
HOM
A/B
50 a 74
MUJ
HOM
MUJ
D/E
La lectora de EL POPULAR registra una cada de7%.
-10%
-5%
Se registra cadas en los NSE A/B y D/E.
-33%
40,000
-10%
8%
9%
-7%
36% de la lectora de EL POPULAR corresponde a

-14%
-6%
-19%
20,000
Abr09-Mar10
Mar11-Ago11
Oct11-Mar12

A/B
PERIODOS
HOM
C
MUJ
A/B
HOM
D/E
MUJ
HOM
A/B
MUJ
D/E
TOTAL
HOM
MUJ
Abr09-Mar10
8,545
8,392 16,937 31,894 51,612 83,506 45,795 54,355 100,150
200,593
Mar11-Ago11
8,735
14,408 23,143
45,334
78,838
178,193
2%
72%
Oct11-Mar12
8,309 13,220 21,529 29,666 46,755 76,420 22,167 44,889
67,056
165,006
-5%
-8%
Participacin
5%
8%
41%
100%
Part. x sexo
Hombre
36%
13%
33,593
42,619 76,212
18%
28%
Mujer
64%
46%
33,504
13%
27%
A/B
37%
HOM
D/E
MUJ
5% -17%
-7% -12%
10%
HOM
Grupo de Edades
MUJ
-9% -27% -17%

0% -34%
-1%
D/E
TOTAL
12 a 17
18 a 25
26 a 37
38 a 49
32,893
35,522
50,912
48,629
50 a 74
32,638
-21%
-11%
30,670
38,316
45,869
32,706
30,632
-15%
-7%
26,509
34,332
43,786
35,719
24,660
Abr09-Mar10
70,000
Mar11-Ago11
61,249
60,000
Mar11-Ago11
Oct11-Mar12
50,000
45,000
58,677
53,172
53,448
53,783
30,000
-27%
35,000
40,389
35,905
-7%
40,000
50,000
40,000
Oct11-Mar12
-14% 1%
40%
30,000
35,054
25,000
26,828
-29%
20,000
20,000
15,000
10,000
10,000
A/B
-18% -4%
-4% -1%
-7% -5%
5,000
0
D/E
12 a 17
18 a 25
26 a 37
38 a 49
HOM
50 a 74
MUJ
HOM
A/B
60,000
HOM
MUJ
D/E
La lectora de EL BOCN registra una cada del 3%.
-29%
50,000
MUJ
C
14%
40,000
-23%
3%
30,000
-24%
4%
20,000
4%
-5%
10,000

NSE C (42%) y D/E (31%).
4%
-32%
En este periodo hubo un incremento en el NSE A/B de

31% y cada en el NSE D/E (24%).
0
Abr09-Mar10
Mar11-Ago11
Oct11-Mar12

A/B
PERIODOS
HOM
C
MUJ
D/E
A/B
HOM
MUJ
HOM
A/B
MUJ
D/E
TOTAL
HOM
MUJ
Abr09-Mar10
30,107
5,798
35,905
53,732
7,517
61,249 50,195
8,482
58,677
155,831
Mar11-Ago11
21,410
5,418
26,828
45,978
7,195
53,172 46,530
6,918
53,448
133,448 -29%
-7%
Oct11-Mar12
29,901
5,152
35,054
46,657
7,126
53,783 33,742
6,647
40,389
129,226
-5%
27%
36%
6%
42%
5%
Mujer
15%
Participacin
23%
Part. x sexo
Hombre
4%
85%
26%
31%
40%
A/B
HOM
-25% -14%
31%
1%
D/E
MUJ
-4%
-1%
-13%
HOM
-7% -18%
1% -27%
100%
Grupo de Edades
MUJ
D/E
TOTAL 12 a 17
18 a 25
38 a 49
50 a 74
15,049
31,955
26 a 37
55,176
28,790
24,862
-9%
-14%
14,278
24,608
38,953
29,791
25,817
-4% -24%
-3%
9,747
25,521
44,372
22,623
26,964
Abr09-Mar10
Mar11-Ago11
Oct11-Mar12
70,000
Mar11-Ago11
Oct11-Mar12
100,000
90,000
80,727
80,000
70,000
50,000
75,403
69,248 70,448
33%
60,000
91,144
86,703
21%
60,000
-9%
-22%
29%
40,000
30,000
-9%
30,000
50,000
29,380
20,000
33,071
26,284
10,000
-22%
-27%
40,000
-30%
-11%
-9%
20%
20,000
10,000
HOM
A/B
12 a 17
60,000
18 a 25
26 a 37
D/E
38 a 49
30,000
-19%
20,000
-5%
HOM
MUJ
D/E

D/E (44%) y NSE C (38%).
17%
-14%
MUJ
C
19%
-16%
40,000
HOM
La lectora de AJ creci 8%.
50 a 74
-25%
50,000
MUJ
A/B
-1%
-3%
-4%
69% de la lectora de AJ corresponde a mujeres y el

31% a hombres.
10,000
0
Abr09-Mar10
Mar11-Ago11
Oct11-Mar12

A/B
PERIODOS
HOM
C
MUJ
A/B
HOM
D/E
MUJ
HOM
A/B
MUJ
D/E
TOTAL
HOM MUJ
C
A/B
HOM
Abr09-Mar10
9,514 19,866 29,380 34,444 52,259
86,703
33,821
57,323
91,144
207,227
Mar11-Ago11
8,664 17,620 26,284 31,269 37,979
69,248
30,865
44,538
75,403
170,934
-9% -11% -11%
Oct11-Mar12
10,406 22,666 33,071 24,454 45,995
70,448
21,597
59,130
80,727
184,247
20% 29% 26% -22%
32%
44%
100%
Participacin
6%
12%
Part. x sexo
Hombre
31%
18%
13%
25%
Mujer
69%
38%
12%
D/E
MUJ
-9% -27% -20%

21%
HOM
-9% -22%
2% -30%
Grupo de Edades
MUJ
33%
D/E
TOTAL 12 a 17 18 a 25 26 a 37
38 a 49
50 a 74
22,032
36,613
55,809
49,814
42,960
-17%
-18% 20,831
29,570
41,859
41,637
37,036
7%
8% 19,903
28,769
49,971
48,861
36,742
Mar11-Ago11
Oct11-Mar12
100,000
120,000
112,069
-5%
90,000
107,903
102,002
100,000
-9%
80,000
95,351
70,000
80,000
60,000
60,000
56,395
50,000
53,022
-1%
40,000
30,000
40,000
7%
20,000
20,000
8%
-33%
10,000
0
A/B
HOM
D/E
MUJ
HOM
A/B
12 a 17
18 a 25
26 a 37
38 a 49
MUJ
C
HOM
MUJ
D/E
50 a 74
100,000
90,000
La lectora de DEPOR registra una cada de 5%.
13%
80,000
70,000
1%
60,000

NSE C (42%) y D/E (37%).
-31%
50,000
40,000
-5%
30,000
20,000
El diario registra variaciones negativas en todos los NSE.
-6%
10,000
0
Mar11-Ago11
Oct11-Mar12
LECTORIA ANUAL A NIVEL LIMA SEGN SEXO Y NIVEL SOCIOECONOMICO
PERIODOS
Mar11-Ago11
Oct11-Mar12
Participacin
Part. x sexo
A/B
C
HOM
MUJ
A/B
HOM
MUJ
C
47,645 8,750 56,395 98,390 13,678 112,069
47,184 5,838 53,022 93,264 14,639 107,903
18%
Hombre
2%
87%
21%
36%
Mujer
6%
13%
42%
D/E
HOM
88,948
81,266
32%
MUJ
13,054
14,084
5%
A/B
HOM MUJ

C
D/E
HOM MUJ
C
HOM MUJ
D/E
TOTAL
A/B
102,002 270,466
95,351 256,276
-1% -33%
-6%
-5%
37%
100%
7%
-4%
-9%
8%
Grupo de Edades
TOTAL 12 a 17 18 a 25 26 a 37 38 a 49 50 a 74
63,881 78,695 72,564 31,132 24,193
-7%
-5% 64,806 88,765 50,358 29,510 22,837
D/E
Abr09-Mar10
Mar11-Ago11
Oct11-Mar12
Mar11-Ago11
80,000
Oct11-Mar12
50,000
68,955
70,000
44%
45,000
40,000
60,000
54,436
36%
35,000
53,014
50,000
-47%
30,000
34,504
30,000
20,000
28,736
26,806
15,000
20,326
20,000
-50%
25,000
39,759
40,000
19,723
-34% 8%
10,000
58%
5,000
10,000
151%
-26% 53%
-41%
-68%
HOM
A/B
12 a 17
18 a 25
MUJ
D/E
26 a 37
38 a 49
HOM
A/B
MUJ
HOM
MUJ
D/E
50 a 74
La lectora de LBERO registra un crecimiento de 35%.
60,000
50,000
-61%

NSE D/E (41%) y C (34%).
40,000
-19%
100%
3%
30,000
-64%
-29%
20,000
10,000
14%
-34%
LBERO registra una cada de lectora en el NSE A/B (8%).
9%
57%
0
Abr09-Mar10
Mar11-Ago11
Oct11-Mar12

A/B
PERIODOS
C
MUJ
Abr09-Mar10
23,912
2,894 26,806 48,993
5,443 54,436 59,479
9,476 68,955 150,197
Mar11-Ago11
15,752
4,574 20,326 24,690
4,046 28,736 31,509
2,995 34,504
Oct11-Mar12
17,031
2,693 19,723 33,558
6,201 39,759 45,505
7,509 53,014 112,497
30%
6%
7%
Mujer
15%
15%
2%
Part. x sexo
Hombre
85%
24%
HOM
MUJ
34%
HOM
A/B
HOM
Participacin
A/B
D/E
40%
MUJ
D/E
41%
TOTAL
HOM
83,566 -34%
MUJ
58%
8% -41%
A/B
HOM
D/E
MUJ
-24% -50% -26%

-3%
36%
100%
53%
HOM
Grupo de Edades
MUJ
D/E
TOTAL
12 a 17
18 a 25
26 a 37
38 a 49
27,505
51,121
36,313
21,489
50 a 74
13,770
-47%
-47% -68%
-50%
-44%
10,017
19,965
29,254
15,293
9,037
38%
44% 151%
54%
35%
10,953
39,874
30,040
17,446
14,184
Ranking General de Semanarios
Periodos
Variacin %
GUA DE CLASIFICADOS (OJO y CORREO)
Abr09Mar10
SEMANARIOS
EL TALN (TROME)
MI HOGAR (EL COMERCIO)
APTITUS (EL COMERCIO)
GUA DE CLASIFICADOS (OJO y CORREO)
EL DOMINICAL (EL COMERCIO)
MI EMPRESA (EL COMERCIO)
CASA Y MS (EL COMERCIO)
EL OTORONGO (PER 21)
SOLO LIMA NORTE (TROME)
DA 1 (EL COMERCIO)
ESCAPE (EL COMERCIO)
VAMOS (EL COMERCIO)
SOLO LIMA ESTE (TROME)
DOMINGO (LA REPBLICA)
INTERNACIONAL (EL COMERCIO)
PUNTO LIMA NORTE (OJO)
SOLO LIMA SUR (TROME)
BRAVO (LA REPBLICA)
Mar11Ago11
Oct11Mar12
Mar11-Ago11 vs
Abr09-Mar10
Oct11-Mar12 vs
Mar11-Ago11
-22%
-50%
-32%
-27%
-66%
-51%
-19%
-9%
-37%
-42%
-19%
-30%
-56%
-15%
7%
-17%
-8%
6%
-17%
-18%
29%
-14%
-15%
-37%
-9%
2%
-7%
-33%
-10%
37%
-19%
-7%
52%
-33%
-17%
250,000
785,718
788,337
420,543
235,157
704,934
467,368
258,731
131,243
158,426
144,413
142,808
115,315
75,754
65,712
22,404
45,227
13,559
610,577
395,233
284,391
171,118
240,197
231,033
208,601
119,648
99,820
83,731
115,506
80,944
33,114
55,841
46,949
24,014
37,431
12,492
649,099
329,583
232,870
221,239
206,013
197,317
130,773
108,580
101,889
78,187
77,868
72,937
45,474
45,286
43,538
36,436
25,026
10,415
235,157
200,000
PUNTO LIMA NORTE (OJO)
221,239
171,118
150,000
100,000
36,436
50,000
22,404
24,014
0
Abr09-Mar10
Mar11-Ago11
Oct11-Mar12
Abr09-Mar10
Mar11-Ago11
Oct11-Mar12
Mar11-Ago11
Oct11-Mar12
60,000
120,000
20%
50,000
98,258
97,902
100,000
-15%
80,000
65,137
60,000
52,758
-38%
47%
6%
-35%
-20%
-26%
20,000
41,584
-29%
44%
34%
30,000
57,844
54,128
39%
40,000
83,127
76,777
40,000
10,000
20,000
0
HOM
0
A/B
12 a 17
18 a 25
D/E
26 a 37
38 a 49
26%
60,000
HOM
MUJ
HOM
MUJ
D/E
La lectora de LA GUA DE LOS CLASIFICADOS registra un

crecimiento de 29%.
50 a 74
70,000
-24%
MUJ
A/B
27%
50,000
-12%
64%
-49%
40,000

NSE C (44%) y D/E (29%).
-18%
12%
30,000
20,000
-32%
10,000
12%
La lectora en personas de 26 a 37 aos creci 64%.
0
Abr09-Mar10
Mar11-Ago11
Oct11-Mar12
Variacin % vs. Perido Anterior

A/B
PERIODOS
C
A/B
HOM
D/E
MUJ
MUJ
Abr09-Mar10
28,066
26,062 54,128 52,422 45,480
97,902 47,891 35,236
83,127
235,157
Mar11-Ago11
20,642
20,942 41,584 44,568 32,208
76,777 29,745 23,013
52,758
171,118
-26%
-20%
Oct11-Mar12
27,663
30,182 57,844 53,586 44,672
98,258 31,390 33,748
65,137
221,239
34%
44%
Participacin
13%
14%
44%
29%
100%
Part. x sexo
Hombre
27%
Mujer
29%
HOM
14%
MUJ
15%
D/E
TOTAL
HOM
HOM
26%
A/B
MUJ
A/B
HOM
D/E
MUJ
-23% -15% -29%

39%
20%
39%
HOM
Grupo de Edades
MUJ
-22% -38% -35%

28%
6%
47%
D/E
TOTAL
12 a 17
18 a 25
26 a 37
38 a 49
50 a 74
18,494
40,768
58,713
50,868
66,314
-37%
-27%
12,576
33,356
30,188
44,903
50,094
23%
29%
14,084
37,488
49,636
57,015
63,017
Abr09-Mar10
90,000
Mar11-Ago11
Oct11-Mar12
Mar11-Ago11
30,000
79,832
11%
80,000
70,000
-49%
-44%
54,593
20,000
-23%
45,530
50,000
15,000
40,000
31,110
30,000
20,000
36%
-42%
25,000
63,130
60,000
Oct11-Mar12
-22%
31,750
23,181 23,905
44%
60%
10,000
13%
-55% -11%
15,464
5,000
10,000
0
A/B
12 a 17
18 a 25
D/E
26 a 37
38 a 49
HOM
40,000
1%
HOM
MUJ
D/E

NSE C (54%) y D/E (25%).
10% 24%
-22%
-31%
20,000
MUJ
C
La lectora de SOLO LIMA NORTE registra un

crecimiento de 2%.
-59%
30,000
HOM
A/B
60,000
50,000
MUJ
50 a 74
-48%
24%
10,000
-69%
94%
0
Abr09-Mar10
Mar11-Ago11
Oct11-Mar12
A/B
PERIODOS
HOM
C
MUJ
A/B
HOM
D/E
MUJ
HOM
A/B
MUJ
D/E
TOTAL
HOM
MUJ
A/B
HOM
D/E
MUJ
Abr09-Mar10
9,592
5,872
15,464 44,118
35,714
79,832 42,134
20,996
Mar11-Ago11
13,791
9,390
23,181 25,407
20,123
45,530 21,655
9,455
31,110
99,820
44%
60%
50% -42% -44%
Oct11-Mar12
10,796
10,602
21,397 28,138
27,383
55,521 16,571
8,400
24,971 101,889
-22%
13%
-8%
Participacin
11%
10%
21%
54%
8%
25%
Part. x sexo
Hombre
54%
28%
27%
Mujer
46%
16%
HOM
MUJ
Grupo de Edades
D/E
TOTAL
63,130 158,426
100%
11%
36%
-43% -49% -55%
12 a 17
18 a 25
26 a 37
38 a 49
50 a 74
15,167
27,272
57,072
28,755
30,159
-51%
-37%
4,745
18,774
23,335
22,416
30,550
22% -23% -11% -20%
2%
9,202
23,320
25,737
27,718
15,913
Mar11-Ago11
Oct11-Mar12
300,000
Oct11-Mar12
8%
160,000
301,266
281,806
-30%
1%
140,000
240,005
250,000
6%
-32% 2%
120,000
226,395
12%
100,000
200,000
-38%
80,000
150,000
100,000
Mar11-Ago11
180,000
350,000
102,376
107,827
60,000
12% -2%
-3% 14%
40,000
50,000
20,000
0
A/B
12 a 17
18 a 25
D/E
26 a 37
38 a 49
HOM
MUJ
HOM
A/B
50 a 74
300,000
MUJ
HOM
MUJ
D/E
La lectora de EL TALN registra un crecimiento de 6%.
250,000
-28%
200,000

NSE C (46%) y D/E (37%).
9%
-20%
150,000
-15%
24%
10%
-15%
-9%
100,000
50,000
-39%
El semanario registra crecimiento en todos los NSE.
-19%
0
Abr09-Mar10
Mar11-Ago11
Oct11-Mar12

A/B
PERIODOS
HOM
C
MUJ
A/B
HOM
D/E
MUJ
HOM
A/B
MUJ
D/E
TOTAL
HOM
C
MUJ
A/B
HOM
Abr09-Mar10
49,287
48,897
98,184
203,615
138,810 342,425 196,760
148,349 345,109 785,718
Mar11-Ago11
54,970
47,406
102,376
142,119
139,687 281,806 133,811
92,584 226,395 610,577
12%
-3%
4%
-30%
Oct11-Mar12
53,884
53,943
107,827
153,089
148,177 301,266 136,449
103,557 240,005 649,099
-2%
14%
5%
8%
Participacin
8%
8%
Part. x sexo
Hombre
53%
17%
24%
23%
Mujer
47%
46%
21%
16%
37%
100%
D/E
MUJ
HOM
Grupo de Edades
MUJ
D/E
1% -18% -32% -38% -34%

6%
7%
2%
12%
6%
TOTAL
12 a 17
18 a 25
38 a 49
50 a 74
71,054
166,505
26 a 37
241,295
151,818
155,045
-22%
43,168
132,500
173,999
128,408
132,503
6%
34,961
145,232
189,811
158,971
120,124
Abr09-Mar10
Mar11-Ago11
Oct11-Mar12
Mar11-Ago11
9,000
18,000
17,151
28%
50%
8,000
16,000
20%
7,000
14,000
6,000
12,460
12,000
10,114
10,000
8,000
6,000
Oct11-Mar12
10,000
20,000
5,551
5,000
9,891
9,171
107% 1%
138%
-25%
3,000
4,000
1,000
2,000
0
HOM
0
C
12 a 17
18 a 25
26 a 37
MUJ
HOM
A/B
D/E
38 a 49
-31%
-48%
2,000
5,051
A/B
50%
4,000
6,963
6,504
33%
214%
MUJ
HOM
MUJ
D/E
La lectora de PUNTO LIMA NORTE registra un incremento

de 52%.
50 a 74
14,000
12,000
57%
10,000
6,000

NSE C (47%).
140%
8,000
76%
-15%
60%
4,000
10%
-18%
-37%
-15%
2,000
16%
El semanario registra un incremento en todos los NSE.
0
Abr09-Mar10
Mar11-Ago11
Oct11-Mar12

A/B
PERIODOS
HOM
C
MUJ
A/B
HOM
D/E
MUJ
HOM
MUJ
A/B
D/E
TOTAL
HOM
MUJ
C
A/B
HOM
D/E
MUJ
HOM
MUJ
Abr09-Mar10
2,341
3,210
5,551 4,248
5,643
9,891 4,353 2,610 6,963
Mar11-Ago11
4,835
1,669
6,504 5,662
6,797
12,460 3,261 1,789 5,051
24,014 107% -48%
17%
33%
20%
26% -25% -31%
Oct11-Mar12
4,870
5,244 10,114 8,470
8,681
17,151 4,906 4,265 9,171
36,436
56%
50%
28%
38%
23%
24%
Mujer
50%
Participacin
13%
14%
Part. x sexo
Hombre
50%
28%
47%
13%
12%
25%
Grupo de Edades
D/E
TOTAL
22,405
1% 214%
100%
50% 138%
12 a 17
18 a 25
26 a 37
38 a 49
3,067
5,450
5,043
4,417
50 a 74
4,426
-27%
7%
2,608
4,634
4,111
4,860
7,800
82%
52%
3,024
2,931
6,562
11,676
12,244
Ranking General de Revistas

LECTORA
Octubre 2011 - Marzo 2012
REVISTAS
SOMOS
612,339
MAGALY TV
COSAS
156,272
138,606
MOVISTAR TV
115,273
ZONA JOVEN
REVISTA CASA Y MS
84,568
66,910
CORREO SEMANAL
58,199
HOLA PER
LA REVISTA MEGAPLAZA
57,397
51,014
RUEDAS Y TUERCAS
39,762
PER DEPORTES
G DE GESTIN
39,044
33,350
REVISTA VAMOS
30,999
PRIVE
7,180
La Revista CORREO SEMANAL cuenta con 58,199 lectores.

SOMOS mantiene el primer lugar en la categora.
A/B
D/E
30,000
26,951
La mayor participacin de lectores se encuentra

en los NSE A/B (34%) y C (46%).
25,000
19,771
20,000
15,000
11,477
10,000
La lectora entre 26 a 49 aos es de 29,196

lectores.
5,000
0
Ago11-Ene12
A/B
PERIODOS
Octubre 2011 - Marzo 2012
Participacin
Part. x sexo
HOM
10,834
19%
Hombre
C
A/B
HOM
8,937 19,771 15,447
15%
34% 27%
54%
Mujer
MUJ
54% de la lectora de CORREO SEMANAL

corresponde a hombres y el 46% a mujeres.
MUJ
11,504
20%
46%
D/E
C
HOM MUJ
D/E
TOTAL
26,951 5,133 6,345 11,477 58,199
46%
9%
11%
20%
100%
12 a 17
5,823
Grupo de Edades
18 a 25
26 a 37 38 a 49
12,866
13,247
15,949
50 a 74
10,315
TTULO DE LA PRESENTACIN
MARZO
(30
pts. 2011
Bold, -el titulo no debe tener mas
de tres lneas)
Bajada explicativa, explicacion de contenido o fecha. (15 pts. Regular)
Evolucin de Pginas Vistas

Principales pginas web de diarios
25,000,000
Correo Per
Ojo
Aj
20,000,000
La Repblica
Lbero
15,000,000
El popular
Trome
Per 21
10,000,000
El Bocn
Depor
5,000,000
0
Mar-11
Abr-11 May-11
Jun-11
Jul-11
Ago-11
Sep-11
Oct-11
Nov-11
Dic-11
Ene-12
Feb-12
Mar-12
Evolucin de Sesiones
Principales pginas web de diarios
7,000,000
6,000,000
Correo Per
Ojo
5,000,000
Aj
La Repblica
4,000,000
Libero
El popular
3,000,000
Trome
Per 21
2,000,000
El Bocon
Depor
1,000,000
0
Mar-11
Abr-11
May-11
Jun-11
Jul-11
Ago-11
Sep-11
Oct-11
Nov-11
Dic-11
Ene-12
Feb-12
Mar-12
www.diariocorreo.pe
sitios web www.diariocorreo.pe (Lima+prov.)
Total Audiencia Mundial-(Us uarios Unicos - pers onas )
Audiencia Nacional - pers onas de Peru
Audiencia Internacional- pers onas del Extranjero
Total Paginas Vis tas -impres iones
Total Minutos de permanencia
Total Veces que lo vis itan
Promedio de Paginas Vistas por c/persona
Promedio de Veces que lo visitan c/persona
Promedio de Minutos por Visita c/persona
Mar-11
956,439
639,062
317,377
7,077,830
9,085,367
1,912,398
7.4
2.0
4.8
Abr-11
644,890
487,896
156,994
6,004,719
8,923,474
1,543,618
9.3
2.4
5.8
May-11
750,154
559,694
190,460
7,166,273
11,477,803
1,803,742
9.6
2.4
6.4
Jun-11
797,046
609,161
187,885
7,337,860
12,099,310
1,915,019
9.2
2.4
6.3
Jul-11
770,174
539,721
230,453
6,554,493
10,970,383
1,793,962
8.5
2.3
6.1
Ago-11
813,777
594,363
219,414
6,926,382
11,999,560
1,939,583
8.5
2.4
6.2
Sep-11
823,793
531,657
292,136
7,132,036
11,955,165
1,953,686
8.7
2.4
6.1
Oct-11
897,804
660,288
237,516
7,317,041
12,334,065
2,103,396
8.1
2.3
5.9
Nov-11
851,195
641,467
209,728
7,137,414
12,412,348
2,046,511
8.4
2.4
6.1
Dic-11
875,117
669,931
205,186
7,241,671
12,436,103
2,153,469
8.3
2.5
5.8
Ene-12
958,809
710,097
248,712
7,560,401
13,049,587
2,298,456
7.9
2.4
5.7
Feb-12
Mar-12
865,073
872,742
643,855
652,409
221,218
220,333
6,950,339 6,831,206
11,888,222 11,912,869
2,089,215 2,128,891
8.0
7.8
2.4
2.4
5.7
5.6
Total Paginas Vistas -impresiones

Total Audiencia Mundial-(Usuarios Unicos- personas)
Total Veces que lo visitan
7,137,414
6,624,078
7,132,036
6,554,493
7,077,830
6,004,719
7,166,273
6,926,382
7,337,860
6,831,206
7,317,041
6,950,339
6,034,386
1,912,398
1,543,618
956,439
Mar-11
1,803,742
1,915,019
644,890
750,154
797,046
Abr-11
May-11
Jun-11
1,793,962
1,939,583
1,953,686 2,103,396
770,174
813,777
823,793
897,804
Jul-11
Ago-11
Sep-11
Oct-11
2,046,511
2,153,469
851,195
875,117
Nov-11
Dic-11
2,298,456
958,809
Ene-12
2,089,215
865,073
Feb-12
2,128,891
872,742
Mar-12
www.elbocon.pe
sitio web www.elbocon.pe
Audiencia Nacional - personas de Peru
Audiencia Internacional- personas del Extranjero
Mar-11
259,738
178,079
81,659
2,195,599
3,218,631
619,788
8.5
2.4
5.2
Abr-11
235,433
157,994
77,439
1,842,785
2,682,888
540,960
7.8
2.3
5.0
May-11
253,142
174,455
78,687
2,105,337
3,021,007
593,794
8.3
2.3
5.1
Jun-11
311,685
213,293
98,392
2,667,374
3,797,850
740,918
8.6
2.4
5.1
Jul-11
408,811
242,469
166,342
3,299,687
4,751,503
937,262
8.1
2.3
5.1
Ago-11
304,934
207,602
97,332
2,497,537
3,672,260
760,680
8.2
2.5
4.8
Sep-11
307,122
188,561
118,561
2,365,606
3,564,760
739,607
7.7
2.4
4.8
Oct-11
392,075
242,677
149,398
2,824,378
4,269,616
896,861
7.2
2.3
4.8
Nov-11
326,970
218,121
108,849
2,541,237
3,813,996
789,639
7.8
2.4
4.8
Dic-11
372,075
277,314
94,761
3,068,302
4,496,412
962,877
8.2
2.6
4.7
Ene-12
373,006
281,466
91,540
3,172,834
4,675,504
1,033,951
8.5
2.8
4.5
Feb-12
Mar-12
342,711
307,167
254,843
223,568
87,868
83,599
2,905,176 2,872,581
4,821,403 6,215,456
909,651
799,001
8.5
9.4
2.7
2.6
5.3
7.8

3,299,687
3,068,302
2,905,176
3,172,834
2,365,606
2,667,374
2,105,337
2,195,599
2,541,237
2,872,581
2,824,378
2,497,537
1,842,785
937,262
760,680
740,918
619,788
259,738
Mar-11
540,960
235,433
Abr-11
593,794
253,142
311,685
408,811
May-11
Jun-11
Jul-11
304,934
Ago-11
739,607
307,122
Sep-11
896,861
392,075
Oct-11
962,877
1,033,951
789,639
326,970
Nov-11
372,075
Dic-11
373,006
Ene-12
909,651
342,711
Feb-12
799,001
307,167
Mar-12
www.ojo.pe
sitio web www.ojo.pe
Mar-11
342,073
253,129
88,944
4,606,714
6,185,827
805,772
13.5
2.4
7.7
Abr-11
350,638
256,830
93,808
4,316,894
5,813,890
811,590
12.3
2.3
7.2
May-11
394,202
301,560
92,642
5,290,335
7,309,704
946,878
13.4
2.4
7.7
Jun-11
383,971
285,553
98,418
5,255,268
7,136,373
936,795
13.7
2.4
7.6
Jul-11
395,113
290,291
104,822
5,253,020
6,958,212
926,792
13.3
2.3
7.5
Ago-11
377,650
287,946
89,704
4,961,563
6,537,632
911,667
13.1
2.4
7.2
Sep-11
408,102
285,346
122,756
5,464,784
7,541,954
986,573
13.4
2.4
7.6
Oct-11
448,807
343,694
105,113
5,904,391
7,915,793
1,063,578
13.2
2.4
7.4
Nov-11
408,315
314,444
93,871
5,551,069
7,479,024
1,001,384
13.6
2.5
7.5
Dic-11
382,755
292,644
90,111
5,079,624
6,729,840
923,704
13.3
2.4
7.3
Ene-12
386,254
295,634
90,620
5,225,859
6,827,965
939,495
13.5
2.4
7.3
Feb-12
Mar-12
365,637
370,207
276,213
284,739
89,424
85,468
4,725,926 5,182,953
6,790,247 9,255,908
867,264
883,625
12.9
14.0
2.4
2.4
7.8
10.5

5,290,335
4,606,714
5,551,069
5,464,784
5,253,020
5,225,859
5,904,391
5,255,268
5,079,624
4,961,563
5,182,953
4,725,926
4,316,894
811,590
805,772
342,073
350,638
Mar-11
394,202
Abr-11
936,795
946,878
383,971
May-11
Jun-11
926,792
911,667
395,113
377,650
Jul-11
Ago-11
986,573
408,102
Sep-11
1,063,578
1,001,384
448,807
Oct-11
923,704
408,315
Nov-11
939,495
382,755
Dic-11
386,254
Ene-12
867,264
365,637
Feb-12
883,625
370,207
Mar-12
www.aja.pe
sitio web www.aja.pe
Mar-11
174,001
123,392
50,609
1,631,866
2,146,342
384,614
9.4
2.2
5.6
Abr-11
173,460
123,213
50,247
1,582,272
2,079,189
371,845
9.1
2.1
5.6
May-11
177,435
128,675
48,760
1,569,775
2,100,493
384,223
8.8
2.2
5.5
Jun-11
166,892
117,245
49,647
1,482,106
2,000,687
361,927
8.9
2.2
5.5
Jul-11
182,176
124,647
57,529
1,597,511
2,168,234
380,036
8.8
2.1
5.7
Ago-11
167,865
121,246
46,619
1,432,136
1,923,589
360,930
8.5
2.2
4.0
Sep-11
164,212
106,064
58,148
1,409,017
1,944,057
354,747
8.6
2.2
5.5
Oct-11
177,573
124,387
53,186
1,549,677
2,182,346
387,582
8.7
2.2
5.6
Nov-11
173,625
124,835
48,790
1,561,682
2,215,570
382,167
9.0
2.2
5.8
Dic-11
174,253
127,955
46,298
1,578,274
2,207,664
386,171
9.1
2.2
5.7
Ene-12
176,558
129,065
47,493
1,650,235
2,369,465
402,710
9.3
2.3
5.9
Feb-12
Mar-12
158,579
157,539
114,792
114,652
43,787
42,887
1,590,787 1,624,109
2,386,896 2,938,373
367,483
370,522
10.0
10.3
2.3
2.4
6.5
7.9

1,631,866
371,845
384,614
174,001
173,460
Mar-11
Abr-11
1,561,682
1,409,017
1,582,272
1,482,106
384,223
177,435
May-11
1,590,787
1,578,274
1,549,677
1,432,136
361,927
380,036
166,892
182,176
Jun-11
1,624,109
1,650,235
1,597,511
1,569,775
Jul-11
360,930
167,865
Ago-11
354,747
164,212
Sep-11
387,582
177,573
Oct-11
382,167
173,625
Nov-11
386,171
174,253
Dic-11
402,710
176,558
Ene-12
367,483
158,579
Feb-12
370,522
157,539
Mar-12

Tendencia de Lectoría Octubre11-Marzo12 y Tráfico Web Mar11-Mar12

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Tendencia de Lectoría Octubre11-Marzo12 y Tráfico Web Mar11-Mar12

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Ranking General de Diarios

OJO se mantiene estable en el 2do lugar de lectora.

TROME se mantiene lder con un crecimiento de 3%.

PERU.21 registro una cada de 8%.

La lectora de PERU.21 registra una cada de 8%.

La mayor participacin de lectores se encuentra en

56% de la lectora de PER.21 corresponde a

Variacin % vs Perido Anterior

63,941 144,804 56,734 41,893

64,505 132,904 53,081 43,905

53,568 113,381 52,765 41,845

-13% -17% -15%

La lectora de CORREO registra una cada de 13%.

La mayor participacin de lectores se encuentra

55% de la lectora de CORREO corresponde a

Variacin % vs Perido Anterior

99,055 53,589 38,020

91,609 29,993 22,566

84,108 39,495 29,930

69,425 32,066 19,100

51,166 204,700 -29%

65,549 35,630 31,793

67,423 27,502 16,758

44,259 177,231 -14% -30% -22% -10%

-15% -26% -21%

Montos expresados en miles de lectores.

-14% -12% -0.13

La lectora de OJO se mantienes estable.

La mayor participacin de lectores se encuentra en el

La lectora en jvenes de 12 a 17 aos creci 6%.

Variacin % vs Perido Anterior

70,104 124,048 119,137 138,627 257,764 101,483

78,816 128,998 121,709 146,141 267,850 109,420 123,194 232,615

85,899 144,919 120,725 156,117 276,843

La mayor participacin de lectores se encuentra en el

La lectora de TROME registra un incremento de 5%.

La lectora de TROME en personas de 50 a 74 aos

Variacin % vs Perido Anterior

138,128 145,738 283,866 362,105

344,499 706,604 369,811 325,774

163,676 185,525 349,202 391,291

422,997 814,288 404,597 359,503

174,066 188,825 362,891 421,543

455,909 877,452 415,444 371,268

202,784 340,115 482,613 332,599 327,945

Montos expresados en miles de lectores.

14% 222,229 401,260 500,819 385,325 417,956

La lectora de EL POPULAR registra una cada de7%.

Se registra cadas en los NSE A/B y D/E.

36% de la lectora de EL POPULAR corresponde a

Variacin % vs Perido Anterior

8,392 16,937 31,894 51,612 83,506 45,795 54,355 100,150

8,309 13,220 21,529 29,666 46,755 76,420 22,167 44,889

-9% -27% -17%

Montos expresados en miles de lectores.

La lectora de EL BOCN registra una cada del 3%.

La mayor participacin de lectores se encuentra en el

En este periodo hubo un incremento en el NSE A/B de

Variacin % vs Perido Anterior

La mayor participacin de lectores se encuentra en el

La lectora de AJ creci 8%.

69% de la lectora de AJ corresponde a mujeres y el

Variacin % vs Perido Anterior