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Course Code ECO515 Course Category Course Title MANAGERIAL ECONOMICS Courses with conceptual focus Course Planner 13612::Chander Shekhar Dogra Lectures 4.0 Tutorials Practicals Credits 1.0 0.0 5.0
TextBooks Sr No T-1 Title Author Edition 1st Year 2011 Publisher Name Cengage Learning Managerial Economics: An integrative Hirshey, Mark approach Reference Books Sr No R-1 R-2 R-3 R-4 Other Reading Sr No OR-1 OR-2 OR-3 OR-4 OR-5 OR-6 OR-7 OR-8 OR-9 OR-10 OR-11 OR-12 OR-13 OR-14 Journals articles as Compulsary reading (specific articles, complete reference) Updating Managerial Economics by Thomas P Egan,Business Economics; Jul 1995 , Valuation Techniques for Social Cost-Benefit Analysis: By H.M. Treasury, Department of Work and Pensions , NPV Versus IRR by W.L. Silber , Social Cost Benefit Analysis in a Nutshell by Rufus Pollock, Emmanuel College, University of Cambridge , Capital Budgeting Techniques by Economic Feasibility Studies , Techniques of Project Appraisal by Arnold Harberger, University of Chicago , Advertising Budget Decisions by Palgrave Publishing , Five Rules for Pricing Excellence by Patrick Lefler , Capital Budgeting by Prof R Madhumati, IIT Madras , Regulation of Natural Monopolies by MIT Economics , Valuing companies through cash flow Techniques by Pablo Fernandez,University of Nevarra , Case Studies on Advertising Budgets by Integrated Advertising Program , Oligopoly Models by Patrick Bajari , Multiple choice quiz on NPV , Title Managerial Economics Concepts and Applications Managerial Economics Managerial Economics Macro Economics Author Thomas Christopher R., and Maurice S. Charles Geetika, Ghosh Piyali, Purba Roy Choudhury Truett and Truett Shapiro, Edward Edition 9th 2nd 1st 1st 2010 2009 2006 Year Publisher Name Tata McGraw Hill Tata McGraw Hill Wiley Galgotia Publications
Case Study on monopolistic competition , Introduction to Market Structures , Demand, Supply and Market Equilibrium by Prenhall Publications , Demand, Supply and Market Equilibrium by Prenhall Publications ,
Relevant Websites Sr No RW-1 RW-2 RW-3 (Web address) (only if relevant to the course) http://www.basiceconomics.info/market-failures-andexternalities.php http://www.hks.harvard.edu/nhm/notes2006/notes8.pdf http://ideas.repec.org/p/fip/fedmsr/130.html Salient Features Gives basic comprehensive information regarding fundamental principles of economics. Excellent information on Externalities and Public Goods by Harvard University Lecture notes A comprehensive source of information on economics papers and ideas.
Audio Visual Aids Sr No AV-1 AV-2 AV-3 (AV aids) (only if relevant to the course) Monopoly and Antitrust Policy by Fernando Quijano Demand Estimation Market Structures Salient Features Excellent daigrammatic representation of monopoly markets and regulation through well illustrated slides Comprehensive and structured, well illustrated overview of demand estimation through regerssion and other standard techniques This presentation gives an excellent overview of market structures with scope for the instructor to introduce case studies,innovations and additional material
LTP week distribution: (LTP Weeks) Weeks before MTE Weeks After MTE Spill Over 7 6 2
Week 1
Lecture 1
Understanding the crucial contribution of managerial economics in decision making and applications in business
Week 1
Lecture 1
Overview of Managerial Understanding the Economics , techniques, crucial contribution of concepts and managerial economics applications in decision making and applications in business The technical basis of techniques used in managerialeconomics and its applications technical basis of techniques used in managerialeconomics and its applications OR-17 Basic demand function and derivation of demand curve,shifts in the demand curve and the difference between extension and increase in demand Basic demand function and derivation of demand curve,shifts in the demand curve and the difference between extension and increase in demand Basic Supply function and derivation of the supply curve,difference between extension and increase in supply
Examples from real world to understand the context of managerial economics in decision making
Lecture 2
Nature and Scope of Managerial Economics(Nature,scope and applications of managerial economics) Nature and Scope of Managerial Economics(Role of business in society and profit measurement)
Understanding the Real world examples crucial contribution of managerial economics in decision making and applications in business Understanding the Real world examples crucial contribution of managerial economics in decision making and applications in business Understanding the role of law of demand in consumer behaviour and the role of demand curve in setting price and output in real world situations Understanding the role of law of demand in consumer behaviour and the role of demand curve in setting price and output in real world situations Determination of supply in an economy and its role in influencing producers decisions Numerical representation of the demand curve,difference between increase and extension of demand Numerical representation of the demand curve,difference between increase and extension of demand Numerical representation of the demand curve,difference between increase and extension of supplyRepresentation of market equilibrium both graphically and numerically Numerical representation of the demand curve,difference between increase and extension of supplyRepresentation of market equilibrium both graphically and numerically
Lecture 3
Market demand and supply(Basics for demand, market demand function and demand curve)
Lecture 4
Market demand and supply(Basics for demand, market demand function and demand curve)
OR-17
Week 2
Lecture 5
Market demand and supply(Basis for supply,market supply function and supply curve)
Lecture 6
Market demand and supply(Basis for supply,market supply function and supply curve)
Basic Supply function and derivation of the supply curve,difference between extension and increase in supply
Week 2
Lecture 7
Market demand and supply (Introduction to utility and indifference curves.) Demand Estimation(Simple demand curve estimation)
Basic overview of indifference curves and their properties Overview of basic demandestimationcompri singsimple demand curve estimation with managerial applications
Role of indifference curves as technique of analyzing consumer behaviour Understanding the importance of demand estimation in real world economic decisions
Diagrammatic representation and derivation supported by real world examples Basic numericals in demand estimation since a rigorous mathematical and numerical representation is extremely essential to get an understanding of the basics of demand estimation Diagrammatic and numerical representation of regression analysis is extremely important to give an understanding to students
Lecture 8
Week 3
Lecture 10
Identification Problem and Regression analysis which includes basic introduction to regression
Lecture 11
This lecture will be an extension of the previous lecture and gives an introduction to the next lecture to follow on identification problem and model significance
Understanding the Case based illustration regression model more and numericals deeply and comprehensively
Lecture 12
Basic overview of Getting basic regression analysis and understanding of hypothesis testing with hypothesis testing standard error, good ness of fit and t and f tests Identification Problem and Regression analysis which includes basic introduction to regression Understanding how a regression line is plotted and what is its significance
Lecture 9
Diagrammatic and numerical representation of regression analysis is extremely important to give an understanding to students Numericals and graphic illustration
Week 4
Lecture 13
Basic overview of Getting basic regression analysis and understanding of hypothesis testing with hypothesis testing standard error, good ness of fit and t and f tests
Week 4
Lecture 14
Understanding the basis of production function and graphical representation of the production curves
Numericals and graphical illustration because a rigorous understanding of economic techniques can be obtained only through practice of diagrams and basic numericals Diagrammatic representation and short caselets showing whether production in ndian economy in various sectors is capital intensive or labour intensive Diagrammatic representation and short caselets showing whether production in ndian economy in various sectors is capital intensive or labour intensive
Lecture 15
Production and Cost(MRP and optimal employment, optimal combination of multiple inputs)
Input combination choice,MRP and optimal employment gives a basic introduction to MRP and isoquants
Role of isoquants and related concepts such as MRTS in understanding the behaviour of the firm and choice of inputs
Lecture 16
Production and Cost(MRP and optimal employment, optimal combination of multiple inputs)
Input combination choice,MRP and optimal employment gives a basic introduction to MRP and isoquants
Role of isoquants and related concepts such as MRTS in understanding the behaviour of the firm and choice of inputs
Week 5
Lecture 17
Discussion of returns to Understanding of Short illustration on scale through isoquants returns to scale through trend in returns to onlyAny other technique isoquants scale in agriculture and should be stronngly industry discouraged Short introduction to measurement in productivity and its application Overview of constrained maximization and minimization with numerical illustrations Basis of measuringproductivity Short examples of technical and economic efficiency Numerical illustrations given in textbook and sourced from other reference books
T-1:Ch 7 R-3:Ch 5
Lecture 18
T-1:Ch 7 R-1:Ch 3
Week 5
Lecture 19
T-1:Ch 8 R-3:Ch 7
This section is extremely important since it needs to cover economic and accounting costs,role of time in cost analysis, short run and long run cost curves and basics of cost volume profit analysis
Significance of costs in economic decision making and the basics of break even analysis through numericl illustration
Break even analysis needs to be discussed with numerical illustrations in the textbook and also reference books Understanding of short run cost curves is also best done with numerical illustrations and understanding of Long run cost curves can be done with short caselets taken from reference books Break even analysis needs to be discussed with numerical illustrations in the textbook and also reference books Understanding of short run cost curves is also best done with numerical illustrations and understanding of Long run cost curves can be done with short caselets taken from reference books Break even analysis needs to be discussed with numerical illustrations in the textbook and also reference books Understanding of short run cost curves is also best done with numerical illustrations and understanding of Long run cost curves can be done with short caselets taken from reference books
Lecture 20
T-1:Ch 8 R-3:Ch 7
This section is extremely important since it needs to cover economic and accounting costs,role of time in cost analysis, short run and long run cost curves and basics of cost volume profit analysis
Significance of costs in economic decision making and the basics of break even analysis through numericl illustration
Week 6
Lecture 21
T-1:Ch 8 R-3:Ch 7
This section is extremely important since it needs to cover economic and accounting costs,role of time in cost analysis, short run and long run cost curves and basics of cost volume profit analysis
Significance of costs in economic decision making and the basics of break even analysis through numericl illustration
Week 6
Lecture 22
T-1:Ch 8 R-3:Ch 7
This section is extremely important since it needs to cover economic and accounting costs,role of time in cost analysis, short run and long run cost curves and basics of cost volume profit analysis
Significance of costs in economic decision making and the basics of break even analysis through numericl illustration
Break even analysis needs to be discussed with numerical illustrations in the textbook and also reference books Understanding of short run cost curves is also best done with numerical illustrations and understanding of Long run cost curves can be done with short caselets taken from reference books
Lecture 23
T-1:Ch 8 R-3:Ch 6
Economies of scope and The Learning curve is Caselets or examples Learning curves an extension of the pertaining to LAC curve and a basic economies of scope understanding of costs should facilitate easier understanding of Learning curveEconomies of scope is important in understanding business decisions and behaviour Test,Case study,Class participation 2
Lecture 24 Week 7 Lecture 25 Production, cost and competitive markets(Factors shaping competitive markets,characteristics,profit maximization.) T-1:Ch 10 R-1:Ch 11 R-3:Ch 7
Short caselets discussed in textbook and other examples of perfect competitionTest to be taken for 2nd assignment Rigorous understanding through diagrammatic representation and numericals
Lecture 26
T-1:Ch 10 R-1:Ch 11
An important tool of economics that uses marginal analysis to understand producers equilibriuma nd firm behaviour
Lecture 27
Determination of How equilibrium is Diagrammatic equilibrium in determined in a modern representation and competitive markets and market situation practice also a revision of some important concepts covered till now
Week 7
Lecture 28
Determination of How equilibrium is Diagrammatic equilibrium in determined in a modern representation and competitive markets and market situation practice also a revision of some important concepts covered till now
MID-TERM
Week 8 Lecture 29 Strategy in competitive markets (Efficiency, market failure.) T-1:Ch 11 Introduction to perfect competition, casuses of efficiency and failure in markets Basic overview of subsidy, tax policy,role of elasticity in taxation, in brief summing up the role of government in competitive markets We are moving from theoreticalunderstandin g to real world applications of competitive markets A brief description and understanding of elasticity has to be given to the students since elasticity has not been covered before Illustration of deadweight loss through numericals and graphs Real life case studies drawn from newspapers on taxation and subsidy with notable mention of cash transfers scheme introduced by the governmentPractice on graphs is extremely essential to give basic undertsanding to students Real life case studies drawn from newspapers on taxation and subsidy with notable mention of cash transfers scheme introduced by the governmentPractice on graphs is extremely essential to give basic undertsanding to students Diagrams and case studies on price controls imposed by the government
Lecture 30
Strategy in competitive markets (Role of government,subsidy and tax policy,tax incidence and burden)
T-1:Ch 11
Lecture 31
Strategy in competitive markets (Role of government,subsidy and tax policy,tax incidence and burden)
T-1:Ch 11
Basic overview of subsidy, tax policy,role of elasticity in taxation, in brief summing up the role of government in competitive markets
A brief description and understanding of elasticity has to be given to the students since elasticity has not been covered before
Lecture 32
T-1:Ch 11
Price Floors and ceilings How price controls influence production decisionsThis lecture gives an excellent opportunity to introduce the rationale for minimum support price on foodgrains and price ceilings on petrol imposed by the government
Week 8
Lecture 32
T-1:Ch 11
General overview of Revision of government concepts covered before policies and impact on and strategy in strategy competitive markets
Most important part of these lectures is practice on diagrams pertaining to government policies and sensitizing students to real world applications Examples of monopoly from the real world should be cited to give a realsitic understanding of monopoly markets Real world examples of each market structure should be given to impart clarity of understanding to students about various imperfect markets Examples from antitrust policies in India such as MRTP ACT can be given Examples from Microsoft, Google,Intel,Pfizer and other near monopolies can be given as examples of social costs and benefits of monopolies
Week 9
Lecture 33
OR-10
Characteristics and Profit Understanding the Maximization under characteristics of an monopoly imperfect market
Lecture 34
OR-15
Basic overview of the imperfect markets which also sensitizes students to the most commonly prevelant market from of monopolistc competition which is to follow Overview of antitrust policy
Lecture 35
Overview of why antitrust policy is important which also has bearing on oligopoly markets
Lecture 36
Overview of advantages Why monopolies are such as inventions and not always bad as per disadvantages such as common perception consumer exploitation can be given
Week 10
Lecture 37
T-1:Ch 12 R-1:Ch 12
Regulation of monopoly How monopoly markets Diagrammatic markets, utility and profit are regulated and representation and regulation examples of regulation practice is extremely essential to get an understanding of monopoly and its regulation OR-16 Overview of monopolistic competition and oligopoly Crucial difference between these two widely prevelant market forms Examples to illustrate the point of interdependence in oligopoly markets which distinguishes it from monopolistic competition
Lecture 38
T-1:Ch 13 R-3:Ch 9
Week 10
Lecture 39
OR-13
Price and output Basics of monopolistic decisions under competition and monopolistic oligopoly competition,scenarios of equilibrium, characteristics of oligopoly and the basics of cartels and collusions Price and output Basics of monopolistic decisions under competition and monopolistic oligopoly competition,scenarios of equilibrium, characteristics of oligopoly and the basics of cartels and collusions Price and output Basics of monopolistic decisions under competition and monopolistic oligopoly competition,scenarios of equilibrium, characteristics of oligopoly and the basics of cartels and collusions Overview of Cournot model
Lecture 40
OR-13
Week 11
Lecture 41
OR-13
Lecture 42
Imperfect competition(Oligopoly price and output setting models (cournot model)) Pricing Practices(Introduction to advertisment,methods of determining total advertising)
Graphical and Numerical illustrations numericalrepresentation of Cournot model and of cournot model real world examples Understanding the basics of advertising Supported by ample real world examples of advertisingThe section on advertising should be taught from Managerial Economics Economics by Joel Dean, 2012, Chapter 6 Real world examples of pricing decisions taken by firms
Lecture 43
Introduction to advertising
Lecture 44
Pricing Practices(Pricing rules of thumb,markup pricing and profit maximization) Pricing Practices(Two part pricing, multi product pricing) Pricing Practices(Joint product pricing, advertsingintroduction,methods of determining total advertising budget)
OR-8
Introduction to pricing practices ntroduction to two part pricing and multiple product pricing Introduction to joint product pricing when joint products are in fixed proportions,introdcution to advertising
Week 12
Lecture 45
How comapnies take Numerical illustrations pricing decisions in the of pricing techniques real world Learning how pricing decisions are taken in the real world where firms produce more than one product The section on advertising should be taught from Managerial Economics Economics by Joel Dean, 2012, Chapter 6
Lecture 46
Week 12
Lecture 46
T-1:Ch 17 R-3:Ch 13
OR-12
Dynamics of advertising Advanced understanding of advertising dynamics, its implications, uses and importance Basic introduction to capital budgeting Gives a basic understanding of the extremely important aspect of framing real time budgets Understanding of key terms such as WACC in capital budgeting and finance
The section on advertising should be taught from Managerial Economics Economics by Joel Dean, 2012, Chapter 6 Basic examples of capital budgeting techniques
Lecture 47
T-1:Ch 17 R-3:Ch 13
OR-3
Lecture 48
T-1:Ch 17 R-3:Ch 13
OR-6
Cost of Capital including Equity Financing and Weighted Average Cost of Capital WACC and basic rules of project selection
Numerical illustrations since conceptual understanding of these issues cannot be obtained without numerical practice Numerical illustrations and examples
Week 13
Lecture 49
Capital Budgeting(Optimal capital budget, cash flow estimation example with capital budgeting decision rules) Capital Budgeting(Project selection and managerial applications) Government in the market economy(Externalities and public goods) Government in the market economy(Benefit cost methodology and benefit cost criteria)
T-1:Ch 17
OR-9
Lecture 50
T-1:Ch 17
OR-14
Revision of basic princples of capital budgeting with special focus on NPV and IRR
Understanding Numerical illustrations application of NPV and and examples IRR in capital busgeting Real world examples
Lecture 51
T-1:Ch 19 R-1:Ch 16
Introduction to positive Importance of and negativeexternalities externalities in and public goods economic decision amking OR-4 Social Rate of Return ,Benefit Cost criteria based on net Present Value Understanding how social cost benefit analysis is done
Lecture 52
T-1:Ch 19
SPILL OVER
Week 14 Lecture 53 T-1:Ch 13 Collusion under Oligopoly, Cournot Model NPV and IRR Learning about real Diagrammatic world collusions from a representation conceptual and practical standpoint Learning important techniques of project appraisal Numerical examples
Lecture 54
T-1:Ch 17
Frequency 2
Out Of 3 Total :-
Class participation To encourage 1 students to work and coordinate as a team on a live project.
Class will be divided into groups of 3-5 students each and given Group one industry from Jalandhar and surrounding areas to analyze. Students need to collect data on any one company from the industry on the following parameters: 1) Overview of industry in which the company is placed with specific emphasis on the market structure of the industry. 2) Total annual output of the company in any one product line. 3) Estimate the demand for the product in the next five years using any demand estimation technique.4)Calculate Total Variable Cost and Total Fixed Cost and hence Average Variable Cost and Average Fixed Cost. 5) Market share of the specific product and major competitors in the market. 6) Any suggestions to reduce cost and improve profitability Each student is required to submit a separate written report carrying 30 marks.Though a group will analyze a particular industry, students should ensure that they do not copy from each other by working on separate companies or different products of the same company to avoid duplication. Students are expected to cooperate as a team but not copy from each other. Individual
Test 1
To test the ability of Test to be given to students comprising 6 questions of 5 marks students to attempt each. The questions should be both theoretical and analytical theoretical and meant to prepare students for Mid Term Examination. analytical questions and prepare them for Mid Term Examination
6/6
Case study 1
To encourage Class will be divided into groups of 3-5 students each and given a Group students to work and case study to analyze. Each student is required to submit a coordinate as a team. separate written report on the case followed by a group presentation.
10 / 12
Plan for Tutorial: (Please do not use these time slots for syllabus coverage)
Tutorial No. Lecture Topic Type of pedagogical tool(s) planned (case analysis,problem solving test,role play,business game etc)
Tutorial 1
Cases pertaining to determination of market equilibrium Case analysis with help of demand and supply curves indicating shifts,extension and contraction in both curves and their role in determining price. Basic numericals pertaining to regression analysis giving an overview of the importance of this technique in demand estimation. Problem solving
Tutorial 2
Tutorial 3
Rigorous understanding of the basics of hypothesis Problem solving testing which can be used by students in understanding demand estimation. Numerical problems related to short run cost and also diagrammatic representation of cost curves. Discussion and numerical representation.
Tutorial 4 Tutorial 5
Numericals pertaining to break even analysis/cost Problem solving volume profit analysis to impart a solid understanding of this technique fundamental to business analysis. Case based discussion on competitive markets, covering examples of perfect competition. Revision Case analysis
Tutorial 6 Tutorial 7
After Mid-Term
Tutorial 8 Tutorial 9 Tutorial 10 Tutorial 11 Tutorial 12 Tutorial 13 Discussion on taxes and subsidies, floor and ceiling prices. Discussion on monopoly and its regulation. Collusion under oligopolistic markets and numerical representation of Cournot Model. Basic numerical illustrations on capital budgeting techniques. Numerical problems on NPV and IRR Revision Discussion with real life examples from newspapers. Case analysis Diagrammatic representation and practice is extremely essential to understand this concept. Problem solving Problem solving