JuxtConsult India Online 2007 Online Share Trading Report

India Online 2007
Online Share Trading
India Online 2007

Report
India Online 2007
© copyright JuxtConsult
India Online 2007
Table of content
India Online 2007 ......................................................... 1
India Online 2007 Reports ............................................... 3
Methodology ............................................................... 5
Executive Summary .....................................................10
Key Findings ..............................................................12
Detailed Findings:
Popularity of the Activity ..............................................26
Demographic Profile ....................................................29
Socio-Economic Profile .................................................36
Economic Profile.........................................................41
Net Usage Status.........................................................46
Net Usage Dynamics.....................................................52
Preferred Net Activities ................................................63
Most Used Websites .....................................................77
Most Used Offline Media Brands..................................... 102
Offline Brands Recalled .............................................. 106
Segment Wise Detailed Tables ...................................... 107
Appendix ................................................................ 164

India Online 2007
India Online 2007

The India Online 2007 study is not just an annual update over the
previous year's India Online 2006 study but rather a continuation of
JuxtConsult’s efforts to keep improving the quality of the study every
year. The improvements made in the study this year not only involve
further strengthening of the research methodology but also enhancing
the coverage of the information, especially in the emerging areas of
internet usage in the country like blogging, social networking and
language website usage.
Accordingly the India Online 2007 set of reports will not only provide
you the most recent estimates on the Internet user-ship, its growth and
penetration in India but will also give you an 'insightful' understanding
of the current net usage behavior and preferences of various kinds of
online Indians.
Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

surveys, one offline and one online to complete the study this year as
well. However, the sample size for the 'land' survey (which is used to
estimate the size of internet using population in urban India) was
almost doubled this year to further improve the coverage among the
various population strata in urban India. The land survey, conducted
during April 2007, covered 10,000 households across 31 cities of various
sizes across all the four regions of the country.
The 'online' survey was conducted among 3 of the most popular and
generic portals in Indian with the focus on capturing the in-depth net
usage behaviors and preferences of online Indians. This survey was
conducted by JuxtConsult between April-May 2007 and over 14,200 in-
depth and usable responses were collected and analyzed for final
reporting.
There is one key difference in the study this year compared to the last
year. To make our findings more representative of the entire urban
online population and not just the Internet users who are more likely to
respond to online surveys, this year we have ‘linked’ the findings of our
online survey with the findings of our land survey. This was done by
deriving appropriate individual level ‘weights’ for Internet users from
the land survey and then applying them to the data of the online
survey.
The key information included in the various reports cover the

demographic and socio-economic profiles of the net users, their
ownership of household assets, the source and place of their access to
internet, net usage dynamics, preferred online activities, website
preferences for over 20 key online activities, online buying behavior
and spends, response to online marketing stimuli, offline media
preferences, and much more.
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In sum, what you get in India Online 2007 you are unlikely to get
elsewhere:
X Highly credible latest estimate of internet using population in urban

India
X Key insights on various aspects of internet usage in India
X An understanding of online Indians as 'consumers' and not just as
faceless net users
X How to reach these online consumers on the net, as well as through
the offline mediums
X Preferred 'user shares' of key online brands in 21 different online
activity categories
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India Online 2007
India Online 2007

Reports
Main Report
X Overall Status and Usage of Internet in India
User Segment Supplementary Reports

X Women on the net
X Youth on the net (teenagers and young adults)
X Net users by their socio-economic (SEC) profile
X Students on the net
X Corporate employees on the net
X IT professionals on the net
X Heavy Online Spenders on the net
X Bloggers on the net
X Car owners on the net
X Two-wheeler owners on the net
X Mobile phone owners on the net
X Credit card owners on the net
X Net users by place of access (homes, place of work, cyber cafes)
X Net users by type of connection (broadband, dial-up)
X Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5
lakhs, Below 1 lakh)
X Net users by town market size (metros, urban uptowns, emerging
towns, others)
X Net users as financial investors
X Vernacular language net users
Category Supplementary Reports: (comparative profiling of top 5

websites)
X Online shopping
X Emailing
X Job search
X Matrimony
X Info search - English
X Info Search - Local language
X Online travel
X Social networking/communities
X Friendship / dating
X Online news
X Financial info/news
X Online share trading
X Cinema content
X Sports content
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X Online music
X Online games
X Online real estate
X Mobile content download
X Astrology
X Online learning/education
Note - All supplement reports are subject to sufficiency of sample

responses. Demographic segment wise details by gender, age, SEC
classification, region and place of net access are included in each of
the reports as appendix tables.
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India Online 2007
Methodology
In order to derive highly robust and authentic estimates of the current
user-ship of Internet in India, and draw out a truly representative
internet usage behavior patterns, we at JuxtConsult keep improving
and refining our research methodology for the India Online study every
year. In 2007, we have again brought in two significant improvements:
X We have increased our land survey sample base to 10,000 (from

5,500 last year) and the coverage of the number of cities to 31
(from 21 last year). The distribution of these 31 cities continues to
be well spread across the 4 regions of the country. But more
importantly, in terms of coverage of towns by their population size,
we dug deeper this year and covered all town classes that have
population of 20,000 individuals and above.
X Further, to better capture the internet usage across all types of

socio-economic classes (SEC) in urban Indian, we allocated equal
sample quota among the 5 broad socio-economic classes A, B, C, D
and E across various zones within a town, and then across the town
classes and regions. To correct for and put back the real
representation of the socio-economic classes (and not equal
representation) during the data processing stage, we incorporated
the appropriate SEC 'weights' derived from the actual urban
population statistics from authentic govt. Sources (National Sample
Survey Organization and Census of India).
These two refinements in the sampling methodology ensured that this

year we get an even better representation of various types of internet
users in urban India.
Like last year, this year again we conducted both a land survey and an
online survey separately, with the focus of the land survey being on
estimating the size of the internet using population in urban India, and
that of the online survey on capturing the net usage behavior and
preference patterns. The two surveys had some common questions on
demographic profiles and net usage behavior to help us link up the two
sets of data at the processing stage.
The Land Survey

The objective of the land survey was two fold. First, to help us
estimate the internet user-ship in urban India, as with a land survey we
could cover both the user and non-user population of the internet in a
representative way. The other objective was to derive relevant
demographic 'multipliers' from this survey which could then be applied
to the internet usage data collected in the online survey.
The use of these 'individual' level multipliers helped us make the online
survey findings 'representative' of the entire urban online population
and not just of those who are more likely to fill up an online surveys
(because of factors like convenience of access, regularity of usage,
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attractiveness of the incentive prize offered for filling the survey,

etc.).
The land survey undertaken this year was again a household level
survey across 10,000 households in 31 cities spread across all regions of
India. The survey was conducted and completed between mid-April to
early-May 2007. Care was taken that all relevant classes of towns with
population size of over 20,000 individuals were covered and surveyed
across each of the 4 regions of the country. Within a city, 5
geographical locations were chosen, one each in the north, south, east,
west and central parts of the city. From each location within a city an
equal number of households from the five socio-economic classes A, B,
C, D, and E were surveyed.
The cities where the land surveys were conducted and the size of the
sample data collected from each of these cities are as follows:
Table 1: Detailed Sample Base Distribution of the Land Survey
Region City/ Town City Class Sample Size City Class

Delhi 10 lakh + 401
Kanpur (UP) 10 lakh + 297
Ludhiana (Pun) 10 lakh + 302 10 lakh +
Patna (Bih) 10 lakh + 303
North Allahabad (UP) 5 lakh – 10 lakh 298
Ajmer (UP) 1 lakh – 5 lakh 314
Bhadohi (UP) 50 K – 1 lakh 299
Muradnagar (UP) 50 K – 1 lakh 300
Sohna (Har) 20 K – 50 K 307 5 lakh - 10 lakh
Mumbai (Mah) 10 lakh + 399
Ahmedabad (Guj) 10 lakh + 404
Pune (Mah) 10 lakh + 300
West Rajkot (Guj) 5 lakh - 10 lakh 301

Dewas (MP) 1 lakh - 5 lakh 303
Hinganghat (Mah) 50 K - 1 lakh 307 1 lakh – 5 lakh
Mhowgaon (MP) 20 K - 50 K 296
Katol (Mah) 20 K - 50 K 276
Kolkata (WB) 10 lakh + 398
Guwahati (Ass) 5 lakh – 10 lakh 299
East Bhubneshwar (Ori) 5 lakh – 10 lakh 303

Raniganj (WB) 1 lakh – 5 lakh 300 50 K – 1 lakh
Bhatapara (Chat) 50 K – 1 lakh 252
Champa (Chat) 20 K – 50 K 292
Chennai (TN) 10 lakh + 407
Bangalore (Kar) 10 lakh + 406
Hyderabad (AP) 10 lakh + 410
South Mysore (Kar) 5 lakh – 10 lakh 329

Kozhikode (Ker) 1 lakh – 5 lakh 300 20 K - 50 K
Nellore (AP) 1 lakh – 5 lakh 300
Cheruvannur (Ker) 50 K – 1 lakh 294
Edapaddi (TN) 20 K – 50 K 305
Total (31) - - 10,002 Total (31)
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India Online 2007
To check for both the 'regular' as well as 'occasional' usage of the

Internet, at each of the 1,000 households contacted it was queried:
X If any member of the household use the Internet 'at all' from
anywhere (home or any location outside)? And
X If any member of the household use the Internet ‘at least once a
month’ from anywhere (home or any location outside)?
Some further questions related to the specifics of demographic profile

of the head of the household, their knowledge of English, computer
usage, and asset ownership of the household were also asked from the
respondent. The usage of computer and Internet was separately
checked for each member of the household from the respondent.
The above information about the head of the household, especially

their education and occupation profile (thereby identifying their socio-
economic or SEC classification) together with the town size class and
region were used to link up to the similar authentic Government of
India data to estimate the Internet user-ship as well as to generate the
appropriate 'multipliers' that were to be applied to the data collected
from the online survey.
The Online Survey

The online survey was used to collect the in-depth information on
internet usage patterns and other media usage patterns among the
various types of net users. This was done through a 'large-scale' online
survey conducted between end-April to mid-May 2007 among the users
of three of the biggest and most generic portals in India, namely Yahoo,
Rediff and Google.
On one end, the email properties of Yahoo, Rediff and Google (Gmail)
were used through online survey campaigns to target the widest
possible base on internet users in a random manner and collect
responses (as these three email portals together cover almost all email
users with a personal email id in the country). At the same time, to
cover for whatever may have got missed out in these survey campaigns
on email portals, a parallel 'contextual search' based survey ad
campaign was run using Google AdSense.
All the survey campaigns were paid for and officially run by these
portals among their users. The overall online survey campaign used a
combination of banner ads, e-mailers and contextual search ads
through these portals.
The online survey was conducted using an e-questionnaire segmented

into three sections. The questionnaire was pre-tested and timed to take
approximately 15-20 minutes for a respondent to complete depending
on the speed of comprehension and answering of the questions. The
questionnaire was structured and designed to reduce the level of
'respondent fatigue' to an extent that was practically possible.
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In this year's study, the information area coverage (in the online
questionnaire) was also enhanced and fine tuned somewhat to keep
abreast with the changing and evolving Indian online space:
X The net usage behavior and preferences of new phenomena like

blogging, social networking and language content checking were
included.
X In terms of capturing website preferences, 6 more online activity

categories were included this year to take their coverage to 21. The
new categories added were instant messaging, real estate, online
info search engine in local languages, astrology, online share
trading and online learning/education.
X The question about 'blogging' was fine tuned to segregate usage

behavior between only reading blogs, posting comments on blogs
and having a blog site of one's own.
In the online questionnaire, a response format of 'clicking' a single or

multiple options among the various given options was used for most
questions. For each of these questions it was also possible for a
respondent to answer 'none' or 'any other'. However, wherever the
respondents were asked to give preferences for websites or brand
names, only a text box was provided for them to type the name on
their own (or type 'none' if not applicable). This was done to ensure
that all such recall and actual usage preference responses were
solicited 'unprompted'.
Further, to enlist complete and sincere responses, an incentive of a

significant cash prize was also announced for one selected respondent
to be given at the end of the survey.
Over 26,000 unduplicated and clean responses were collected from the
online survey campaign in about 31/2 weeks time. Of these, all 26,000
responses were complete on user profiles and their net usage behavior
information. Around 14,200 responses were complete in all aspects,
including various online activities undertaken and website preferences.
Thus, the responses from the three sections of the online survey have
different valid sample bases and have been reported accordingly.
All the usable responses after data cleaning were then collated,
crosschecked and processed for tabulation and analysis. While doing the
tabulation, any errors and spelling mistakes in typing of the brand
names, etc. By the respondents were carefully checked and corrected.
Finally, the appropriate weights (multipliers) as derived from the land

survey were incorporated into the usable online survey responses to
make them more 'representative' of the entire urban online population.
Further, for questions that asked for preferred websites names, to
remove the possible 'source' bias towards any specific generic portal
among the three generic portals used, an 'equalization' correction
factor was also incorporated.
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India Online 2007
The net result was the compilation of the latest, highly authentic and
representative database on the Internet habits and website preferences
of online Indians. This database was then used for making 'insightful'
analysis and conclusions as contained in the various reports of the India
Online 2007 study.
Last but not least, in this year's reports we have brought in the
presentation of the 'changes' in the usage behavior and preferences vis-
à-vis the last year. Wherever relevant, these changes have been
presented graphically along with all the current year's data charts,
graphs and tables.
Note - Because of a deeper and more robust coverage of internet usage

among the smaller towns (down to 20,000 population town classes), and
among all the socio-economic classes in this year's land survey, there is
likely to be an element of 'correction' seen in this year's data (as
compared to the previous year's). These corrections are likely to be
more visible in some of the demographic, socio-economic and economic
profile of online Indians. The correction factor may also apply, though
assumedly not to the same degree, to the current year's data on net
usage behavior and website preferences.
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Executive Summary
Online share trading is only a ‘niche’ online activity. Less than 1 in 8
regular online urban Indians (13%) check and trade shares online. The
activity is only the 38th most popular online activity, with 3.3 million
online urban Indians undertaking it, and can at best be classified as a
‘niche’ online activity. Compared to last year the category has shown a
marginal decline of +1% points in its penetration. In number terms it
has meant an addition of only 0.2 million online share trading users and
a year-on-year growth of only 6%.
About 1 in 4 (26%) net users who check financial info online (rates,
quotes, etc) and about 1 in 4 net-bankers (23%) indulge in online share
trading.
Online share trading net users are largely ‘mature’ males from the
higher ‘socio-economic’ strata. Online share trading users show
distinctly ‘superior’ socio-economic profiles - 44% of them are from SEC
‘A’ households, 42% are graduates from professional stream of
education, 77% are employed and 61% are ‘chief wage earner’ of their
household.
They also show distinctly higher levels of affluence. 42% of them have
family incomes of more than Rs.30,000 per month, almost half of them
have cars, air conditioner and microwaves in the household, 2 in 3
have credit cards (67%) and 9 out of 10 own a computer/laptop at home
(88%). Further, 3 out of 4 own ‘shares’ of companies (74%) and over half
of them (56%) have invested in mutual funds.
9 out of 10 online share trading net users are male (88%), and 8 out of
10 (79%) are over 25 years of age. They also tend to come relatively
more from the ‘west’ region of the country (33%).
Online share trading net users are more ‘experienced’ and

‘frequent’ internet users. Their internet usage experience is also
distinctly higher than the average net users – while 63% of all net users
have been using the net for at least 2 years, 83% of online share trading
net users have been doing so.
Online share trading net users are the more ‘frequent’ users of internet
both from home as well as from the office. And between the two places
(home and office), online share trading net users are relatively
‘heavier’ users of the net from office.
Online share trading net users mean ‘business’ when they are on the
net. 9 out of the top 10 activities that online share trading net users
undertake significantly more than the overall net users are clearly e-
commerce/business related (checking financial rates and info, checking
financial/business news, net banking, online buying, online bill
payments, business/professional networking, etc.). On the other hand,
they undertake most of the online entertainment, social and personal
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India Online 2007
interactivity or casual online activities only marginally more or just

about the same as the overall net users.
Compared to 43% of all internet users buying online, a whopping 68% of

online share trading net users have bought online. Despite their high
orientation towards business/professional activities on the net, online
share trading net users also show noticeably higher inclination to
participate in blogs and join online communities than the overall net
users.
ICICI Direct is the clear ‘leader’ in the online share trading category.
With more than 1 in 3 online share trading net user (36%) preferring to
use ICICI Direct to check and trade shares online, it emerges as the
clear market leader in the category. Sharekhan follows at the 2nd
position with a user share of 22%. Indiabulls, Kotaksecurities and
Religare follow as distant 3rd, 4th and 5th with 7%, 4% and 3.5% user
shares respectively.
With the top 5 websites accounting for 72% of the user preference in
the category, online share trading appears to be a category with high
level of brand ‘distinction’ and fairly ‘evolved’ brand preferences.
ICICI Direct and Indiabulls preferring online share trading users have
the most ‘premium’ socio-economic profiles and are the most
‘experienced’ net users. ICICI Direct and Indiabulls preferring online
share trading users show relatively better socio-economic profiles as
well affluence levels. Kotaksecurities preferring ones lag behind the
most.
In terms of their internet usage behavior, again ICICI Direct preferring

online share trading users are relatively the most ‘experienced’ net
users and Kotaksecurities ones relatively the least experienced net
users. Other than Kotaksecurities, online share trading users of the
other 3 websites buy online significantly more and almost equally.
Kotaksecurities preferring ones are the relatively ‘heavier’ users of TV,

newspapers as well as radio. On the other hand, Sharekhan ones are the
relatively ‘lightest’ readers of newspapers and ICICI Direct ones the
relatively ‘lightest’ users of TV and radio.
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Key Findings
Online share trading is only a ‘niche’ online activity
Less than 1 in 8 regular online urban Indians (13%) trade shares online.
At this level of usage, the activity is only the 38th most popular online
activity undertaken by regular online urban Indians and can at best be
classified as ‘tertiary’ or ‘niche’ level online activity in the Indian
online space. In terms of numbers, around 3.3 million online urban
Indians check and trade shares online.
Among online activities, only net telephony, commenting on/owning

blogs and local language website checking are undertaken by fewer
online Indians than online share trading.
Table 2: Popularity of various internet activities

Rank Online Activity % All Internet Users In Millions
1 Emailing 95% 24.0
2 Job search 73% 18.4
3 Instant messaging 62% 15.6
4 Check news 61% 15.4
5 Music 60% 15.1
6 Chatting 59% 14.9
7 Check sports 57% 14.4
8 E-greetings 57% 14.4
9 Info search - English search engines 56% 14.0
10 Online games 54% 13.7
11 Dating / friendship 51% 12.9
12 Mobile contents (ring tones, games) 50% 12.5
13 Search work related info 49% 12.3
14 Matrimonial search 48% 12.0
15 Educational / learning material 48% 12.0
16 Screensavers / wallpapers 46% 11.5
17 Astrology 46% 11.5
18 Check financial info 45% 11.4
19 Search for product information 45% 11.2
20 Social networking / communities 44% 11.0
21 Buy online 43% 10.9
22 Share pictures 40% 10.0
23 Check real estate info 37% 9.2
24 Check hobby related info 32% 7.9
25 Check business / financial news 30% 7.6
26 Net banking 30% 7.6
27 Check health & lifestyle info 30% 7.6
28 Movies 29% 7.4
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India Online 2007
Rank Online Activity % All Internet Users In Millions

29 Check cinema content 28% 7.0
30 Info search - local language search engines 28% 6.9
31 Check / read blogs 27% 6.7
32 Business/professional networking 26% 6.6
33 Check personal travel related info 26% 6.5
34 Buy other than travel products 24% 6.1
35 Look for seminar/workshops 24% 6.0
36 Online bill payment 22% 5.6
37 Check business travel related info 19% 4.7
38 Online stock trading 13% 3.3
39 Net telephony 13% 3.2
40 Comment on blog post 12% 3.0
41 Local language website usage 12% 2.9
42 Have a blog site of own 7% 1.7
Compared to the year 2006, when 14% of all regular online urban
Indians were trading shares online the category has shown a marginal
decline of +1% points in its penetration among the online Indian base. In
number terms it has meant an addition of only 0.2 million online share
trading users in last one year (over 3.1 million online urban Indians in
2006), a year-on-year growth of only 6%.
Against only 13% online Indians trading shares online, 22% pay bills
online, 30% undertake net banking and almost half (45%) check financial
info online (stock quotes, interest rates, exchange rates, etc.). Among
all those who check financial info online about 1 in 4 (26%) trade shares
online.
Interestingly, about 45% of online share trading net users (5% out of the
13%) do not undertake net banking. On the other hand, only about 1 in
4 net-bankers (23%) indulge in online share trading. Lastly, only 4% of
all net users undertake net banking, trade shares online as well as pay
bills online.
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Chart 1: Overlap between online share trading, online bill payment and
net banking
Online Share Trading - 13% Online Bill Payment - 22%
Share Trading Only Bill Payment Only

5% 1% 6%
4%
3% 11%
Net Banking Only

12%
Net Banking - 30%
Online share trading net users are largely ‘mature’ males from
the higher ‘socio-economic’ strata
Online share trading net users show distinctly ‘superior’ socio-economic
profiles. 44% of them coming from the SEC ‘A’ households (as against
24% of all net users), 42% of them graduates from professional stream
of education (against 25% of all net users) and 77% of them are
employed (against 62% of all net users). Also a significantly higher
proportion of them are ‘chief wage earner’ of their households (61%
against 47% of all net users).
In line with their ‘above average’ socio-economic profile, online share

trading net users also show distinctly higher levels of affluence. A
significantly higher 42% of them have family incomes of more than
Rs.30,000 per month (against 23% for all net users). They show very
high levels of ownerships of almost all household and financial assets.
Almost half of them have cars, AC and microwaves in the household, 2
in 3 have credit cards (67%), 9 out of 10 own a computer/laptop at
home (88%), 3 out of 4 own a home as well as ‘shares’ of companies
(74%) and over half of them (56%) have invested in mutual funds.
Males tend to trade share online significantly more. 9 out of 10 online

share trading net users (88%) are male. Further, online share trading
net users are predominantly ‘mature’ in their age profile, with 8 out of
10 of them (79%) being over 25 years of age, when only 42% of all net
users are over 25 years in age.
Lastly, online share trading net users tend to come relatively more from
the ‘west’ region of the country. 33% of them (as against only 26% of all
net users) come from this region. At the same time, net users from
‘south’ tend to share trade online relatively less. Only 33% of online
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India Online 2007
share trading net users are from ‘south’ when 40% of all net users come
from this region.
Table 3: Key demographic and socio-economic profile of net users

trading shares online
Net Users Trading All Internet
Attribute
Shares Online Users
Sample Base 1,623 25,060
Male users 88% 82%
Users above 25 years age groups 79% 58%
From metro city markets 48% 37%
Users from southern region 33% 40%
Users from western region 33% 26%
User prefer to read in English 54% 41%
User from SEC ‘A’ 44% 24%

User from SEC ‘B’ 33% 32%
Employed user 77% 62%
Users are from ‘professional’ educational stream 42% 25%
User is chief wage earner of the HH 61% 47%
Rs.10,000 – Rs.30,000 family income 42% 39%

Rs.30,000+ family income 42% 23%
Car ownership in the HH 50% 28%
Credit card ownership in the HH 67% 35%
Demat account ownership in the HH 100% 21%
Computer/laptop owned in the HH 88% 67%
Table 4: Ownership of key household and financial assets among net

users trading shares online
Asset
Shares Online Users
Home 73% 58%
Color TV 97% 92%
Mobile Phone 97% 90%
Fridge 92% 75%
Washing Machine 76% 57%
Microwave 44% 24%
Air Conditioner 45% 25%
Bank Account 100% 82%

Life Insurance 86% 61%
Medical Insurance/CGHS 61% 33%
Debit Card 82% 52%
Fixed Deposits 60% 34%
Mutual Funds 56% 22%
Hold Shares of Companies 74% 20%
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Online share trading net users are more ‘experienced’ and

‘frequent’ internet users
The internet usage experience of online share trading net users is
distinctly higher than the average net users – while 83% of online share
trading net users have been using the net for at least 2 years, this
figure is a much lower 63% among all internet users. Further, almost 8
out of 10 of them (81%) access the net from home, significantly much
higher than the average of 59% among all net users.
Online share trading net users are also the more ‘frequent’ users of
internet, both from home as well as from the office. The proportion of
online share trading net users accessing the net ‘at least 2 times or
more a day’ from home and office is 61% and 76% compared to 51% and
63% for all net users.
Between the two places (home and office), online share trading net
users are relatively ‘heavier’ users of the net from office. More than 1
in 3 of them (37%) uses the net for more than 2 hours a day from office
(compared to 29% of all net users). In comparison, only 1 in 4 of them
(25%) uses the net fro more than 2 hours a day from home.
Table 5: Key net usage behavior of net users trading shares online
Attribute
Shares Online Users
2 years+ of net usage experience 83% 63%
Users accessing the net from home 81% 59%
Users accessing the net from office 81% 78%
Users accessing the net from cyber cafe 41% 47%
Broadband connection at home 76% 68%
Users accessing net at least 2 times a day from home (of
61% 51%
those who access from home)
Users accessing net at least 2 times a day from office (of
76% 63%
those who access from office)
Heavy users (2 hrs+/day) from home 25% 22%
Heavy users (2 hrs+/day) from office 37% 29%
Other salient points regarding internet access dynamics of online share

trading net users are:
X They access the net almost equally from both home and office at
81% each. However, compared to the overall net users, they access
the net significantly more form home. They access the net
relatively less from cybercafés (41%) compared to the overall net
users (47%).
X A noticeably more of them have broadband connection at home

(76% as against 68% for all net users).
X Online share trading net users complain relatively less or show the
same levels of concern about the technical aspects of net access as
compared to the overall net users (slow website opening and
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India Online 2007
difficult to connect). However, they complain significantly more

than the overall net users when it comes to the other ‘irritants’ like
spam/junk mails, unsolicited ads and pop-ups and virus/spyware.
Chart 2: Problems faced while surfing the Internet
Current Year Spam / junk mails Slow website opening

Unsolicited ads/pop-ups Virus / spyware
100%
Difficult to connect Lack of response to queries
80%
62% 60% 62%
59% 56%
60% 49%
49% 45%
35%
40% 29% 29% 27%
20%
0%
Online Share Trading Net Users All Internet Users
Online share trading net users mean ‘business’ when they are
on the net
Online share trading net users undertake business/profession related
and e-commerce related online activities significantly more than the
other net users. In comparison, they undertake most of the online
entertainment, social and personal interactivity or casual online
activities only marginally more or just about the same as the overall
net users.
In fact, 9 out of the top 10 activities that online share trading net users
undertake significantly more than the overall net users are clearly
commerce/business related - the top 3 being checking financial rates
and info, checking financial/business news and net banking. The other
activities are largely about online buying, online bill payments and
business/professional networking.
17
Table 6: Popular online activities undertaken relatively more by net

users trading shares online (Top 15)
% Net Users % Net Users
% All Internet
Trading Shares Trading Shares
Online Activities Users
Online Online
Undertake
Undertake Undertake More
Check financial info 84% 45% +39%
Check business/Financial news 66% 30% +36%
Net banking 65% 30% +35%
Buy travel products 68% 43% +24%
Online bill payment 46% 22% +24%
Buy other than travel products 46% 24% +21%
Business/professional networking 45% 26% +19%
Check real estate info 54% 37% +18%
Check personal travel related info 43% 26% +17%
Check news 77% 61% +15%
Check business travel related info 34% 19% +15%
Search for product information 60% 45% +15%
Search work related info 61% 49% +12%
Social networking / communities 55% 44% +11%
Matrimonial search 59% 48% +11%
On the whole, the ‘depth’ of internet usage among online share trading
net users is significantly richer. They use the internet for many more
activities (across personal, professional and e-commerce related
activities) and undertake almost all of them except chatting, checking
cinema content and downloading screensavers/wallpapers more than
the overall net users. They also own noticeably higher average per
capita email ids (3.4 as against 3.0 among all net users).
Despite their high orientation towards business/professional activities

on the net, online share trading net users show noticeably higher
inclination to participate in blogs and join online communities than the
overall net users. While 30% of all internet users participate in blogs
and 41% are members of online communities, a higher 38% of online
share trading net users participate in blogs and 47% are members of
online communities.
At 15%, usage of local language websites is only marginally more

popular among online share trading net users than among all internet
users (12%).
Online share trading net users make ‘distinctly better’ online

consumers
Online share trading net users are significantly more receptive to
various types of online marketing stimuli (online contests, banner ads,
sponsored search ads or e-mailers) than overall net users. And it just
doesn’t stop at that they buy online also significantly more. Compared
to 43% of all internet users buying online a whopping 68% of online
18
India Online 2007
share trading net users have bought online. Almost 1 in 3 of them (32%)
has also bid and bought in an online auction.
Table 7: Response to online marketing stimuli and online buying

behavior
Shares Online Users
Participated in an online contest 56% 43%
Clicked a banner ad 55% 47%
Clicked a sponsored search ad 50% 37%
Clicked a product/service e-mailer 24% 14%
Online buyers 68% 43%

Bid/Bought in an online auction 32% 23%
ICICI direct is the clear ‘leader’ in the online share trading

category
With more than 1 in 3 online share trading net user (36%) preferring to
use ICICI Direct the most to check and trade shares online, it emerges
as the clear market leader in the category on ‘preferred usage’ basis.
Sharekhan follows at the 2nd position with a user share of 22%.
Indiabulls, Kotaksecurities and Religare follow as distant 3rd, 4th and
5th with 7%, 4% and 3.5% user shares respectively.
With the most preferred top 5 websites accounting for 72% of the user
preference in the category, online share trading appears to be a
category with high level of brand ‘distinction’ with fairly ‘evolved’
brand preferences.
Table 8: Preferred websites for checking and trading shares online
Rank Website % Online Share Trading Net

Users Preferring to Use (2007)
Sample Base 1,558

1 ICICI Direct 36%
2 Sharekhan 22%
3 Indiabulls 7%
4 Kotaksecurities 4%
5 Religare 3.5%
6 5Paisa 3%
7 BSE 3%
8 NSE 2.5%
9 Geojit 2%
10 HDFCSec 2%
11 Reliancemoney 1%
12 Karvy 0.5%
13 Angeltrade 0.5%
Others 13%
19
ICICI direct and indiabulls preferring online share trading net

users show the most 'premium' socio-economic profiles
While ICICI Direct and Indiabulls preferring online share trading net
users show relatively better socio-economic profiles as well affluence
levels among the top 4 websites, Kotaksecurities preferring ones lag
behind the most.
X Indiabulls preferring online share trading net users show the best
relative SEC profiles with 57% of them coming from SEC ‘A’.
Kotaksecurities preferring ones come relatively the least from these
SEC ‘A’ at only 26%.
X ICICI Direct preferring ones are relatively the most mature in age
(86% are above 25 years of age), the most employed (82%) and the
highest proportion of them are ‘chief wage earners’ of their
households (70%). However, though noticeably more of them are
also relatively more comfortable reading in English (60%), it is the
Indiabulls preferring ones who have the most ‘professional’ stream
educational qualifications (54%).
X ICICI Direct ones also show significantly higher family incomes.

Almost half of them (58%) come from households with monthly
family incomes of more then Rs.30,000. They also show better
ownership levels of most ‘financial’ assets (credit card – 73%,
mutual funds – 61% and shares of companies – 78%). Sharekhan
preferring ones show the highest relative ownerships of fixed
deposits (65%).
X On the other hand, Indiabulls preferring ones show the highest

relative ownerships of cars (65%) and computer/laptops in the
household (94%). Indiabulls preferring online share trading net users
tend to show relatively higher ownership levels of some of the more
‘evolved lifestyle’ household assets, be it air conditioners,
microwave, music systems, video camera. Again Kotaksecurities
preferring ones show the lowest relative ownerships of most
household as well as financial assets.
X Indiabulls shows the most male skew with 91% of its online share
trading net users being males. Kotaksecurities has the best
representation of female online share trading users at 15%.
X Sharekhan ones show the highest skew towards ‘West’ region with
40% of its online share trading users coming from this region. On
the other hand Indiabulls shows a distinct ‘North’ skew with 38% of
its online share trading users coming from this region. ICICI Direct
shows the most balanced distribution of its online share trading
users across the 4 regions.
X Kotaksecurities preferring online share trading are relatively the

most female (15%), relatively the most ‘young’ (44% below 25 years
in age), come relatively more from the group of smallest ‘other
towns’ (42%) and come relatively more from the SEC C,D and E
classes (40%).
20
India Online 2007
Table 9: Comparative evaluation of the top 4 online share trading

websites on selected demographic attributes
Attribute ICICI Direct Sharekhan Indiabulls Kotaksecurities
Sample Base 533 367 97 64

Male users 88% 88% 91% 85%
Users above 25 years age groups 86% 79% 80% 56%
From metro city markets 48% 50% 47% 39%
Users from southern region 33% 31% 26% 26%
Users from western region 31% 40% 21% 26%
User prefer to read in English 60% 55% 42% 33%
User from SEC ‘A’ 50% 46% 57% 26%

User from SEC ‘B’ 29% 37% 27% 33%
Employed user 82% 80% 75% 60%
Users are from ‘professional’
50% 41% 54% 21%
educational stream
User is chief wage earner of the HH 70% 59% 46% 46%
Rs.10,000 – Rs.30,000 family income 42% 43% 47% 37%

Rs.30,000+ family income 48% 42% 35% 37%
Car ownership in the HH 52% 48% 65% 44%
Credit card ownership in the HH 73% 69% 63% 55%
Computer/laptop owned in the HH 88% 86% 94% 81%
Bank Account 98% 96% 98% 86%

Debit Card 85% 83% 88% 69%
Fixed Deposits 58% 65% 60% 49%
Mutual Funds 61% 54% 48% 40%
Hold Shares of Companies 78% 72% 74% 54%
Note – Religare not included in further analysis as its sample base (27) is too low for statistical validity
ICICI direct online share trading net users are the most
‘experienced’ net users, but indiabulls ones are equally
‘evolved’ net users
In terms of their internet usage behavior, again ICICI Direct preferring
online share trading users come out as the most ‘experienced’ net
users, with 89% of them being online for more than 2 years.
Kotaksecurities ones are the least experienced with only 68% of them
being online for more than 2 years.
X Indiabulls and ICICI Direct ones display a relatively higher home

based net access (84% and 82% respectively) and access the net
most frequently from home (92% and 91% respectively of those
accessing the net from home doing so daily).
21
X Indiabulls ones, along with Sharekhan ones are marginally ‘heavier’

net users from home (25% using it for more than 2 hours a day from
home).
X Other than Kotaksecurities, online share trading users of the other

3 websites buy online significantly more and almost equally, with
Indiabulls preferring ones buying online just marginally more at
74%. Kotaksecurities ones buy online noticeably less at 62%.
X However, Kotaksecurities ones (given their relatively ‘younger’ age

profile) participate in online communities relatively the most (at
57%) and participate in blogs also relatively more at 45%.
X Sharekhan ones show the highest relative number of average per

capita email ids owned at 3.6. Indiabulls ones are closely behind at
3.5.
Table 10: Comparative evaluation of the top 4 online share trading

websites on selected net usage behavior attributes
Attribute ICICI Direct Sharekhan Indiabulls Kotaksecurities

2 years+ of net usage experience 89% 84% 79% 68%
Users accessing the net from home 82% 81% 84% 75%
Users accessing the net from office 82% 84% 82% 76%
Users accessing the net from cyber cafe 43% 41% 46% 32%
Broadband connection at home 73% 81% 82% 74%
Users accessing net daily from home (of
91% 89% 92% 84%
those accessing from home)
Heavy users (2 hrs+/day) from home 22% 25% 25% 20%
Average no. of email ids owned 3.3 3.6 3.5 3.3
Users buying online 73% 71% 74% 62%

Participate in blogging 35% 43% 43% 45%
Members of an online community 46% 50% 45% 57%
X While Sharekhan preferring online share trading net users, followed

by Indiabulls ones, respond somewhat more to online banners and
online contests, Indiabulls ones respond somewhat more to
sponsored search ads and e-mailers. Kotaksecurities ones respond
to almost all online marketing stimuli significantly less.
Table 11: Response to online marketing stimuli

Response to online marketing stimulus ICICI Direct Sharekhan Indiabulls Kotaksecurities
Clicked a banner ad 51% 61% 60% 40%
Participated in an online contest 53% 63% 57% 35%
Clicked a sponsored search ad 44% 56% 59% 34%
Clicked a product/service e-mailer 23% 27% 31% 11%
22
India Online 2007
X Indiabulls and Sharekhan preferring share trading net users tend to

undertake most profession-related online activities relatively more
(business/professional networking, search professional related info,
check business/financial news or travel info).
X On the other hand, being the ‘youngest’ in age profile, the

Kotaksecurities preferring online share trading users undertake
most of the online ‘entertainment’ activities relatively the most
(sports, music, online games, cinema content/movie downloads,
mobile content and screensavers/wallpapers). They also undertake
‘social’ and ‘personal’ interactivity activities also relatively the
most (instant messaging/chatting, dating/friendship, matrimonial
search, social networking, astrology, sharing pictures), as well as
search financial, real estate info and job search online relatively
the most.
X Indiabulls ones, followed by Sharekhan ones, undertake most of the

e-commerce related activities relatively the most (net banking,
online bill payments, booking air tickets as well as buying other
products online). ICICI Direct ones buy train tickets marginally more
than the others.
Table 12: Preferred websites for undertaking selective online activities

among the users of the top 4 online share trading websites
Online Activity ICICI Direct Sharekhan Indiabulls Kotaksecurities
Most top of mind recalled Google -

Google - 36% Google - 30% Yahoo - 57%
website of all 30%
Google -
Most used website of all Google - 38% Yahoo - 27% Yahoo - 75%
34%
Most used website for emailing Yahoo - 43% Yahoo - 38% Yahoo - 49% Yahoo - 74%
Most used website for travel
Yatra - 27% Yatra - 26% Makemytrip - 22% Yahoo - 79%
bookings
Most used website for financial ICICI Direct – Sharekhan – Moneycontrol –
Yahoo – 96%
info 32% 28% 43%
Most used website for real Magicbricks – Magicbricks Magicbricks – 22%
Yahoo – 73%
estate info 25% – 24% Indiabulls – 22%
The comparative highlights of ‘offline media preferences’ of

net users of these top 4 online share trading websites are:
X Kotaksecurities preferring ones are the relatively ‘heavier’
watchers of TV (66% watching for more than 1 hours a day),
relatively ‘heavier’ readers of newspapers (66% reading for more
than half hour a day) as well as relatively ‘heavier’ listeners of
radio (30% listening for more than 1 hour a day).
X While Sharekhan ones are the relatively ‘lightest’ readers of

newspapers, ICICI Direct ones are the relatively ‘lightest’ users of
TV and radio.
X While CNBC is clearly the most popular TV channel among the

online share trading users of Indiabulls and ICICI Direct, Star Plus is
23
a significantly more popular TV channel among the Sharekhan and

Kotaksecurities ones. Aajtak and Discovery are also relatively more
popular among the Indiabulls ones than they are with the other
online share trading net users.
X Expectedly while Times of India is the most popular newspaper

among the online share trading net users of all the 4 websites, it is
relatively most preferred by Sharekhan ones at 49%. While The
Hindu is also reasonably popular among the Indiabulls ones at 20%,
The Hindustan Times is decently popular among the Kotaksecurities
ones at 13%.
X India Today is the most popular magazine among the online share
trading users of all the 4 websites, more so with the Kotaksecurities
ones at 35%. The Week is also relatively more popular among the
Kotaksecurities ones, while Reader’s Digest is relatively more
popular among the ICICI Direct ones than it is with the other online
share trading net users.
X Radio Mirchi is the most popular radio channel among the online
share trading users of all the 4 websites, most with Kotaksecurities
ones at 56%. Radio City is also quite popular among the Sharekhan
and Indiabulls preferring online share trading net users.
X While Sony stands out as the most top of mind recalled brand
amongst the ICICI Direct, Sharekhan and Kotaksecurities preferring
online share trading users, Nokia stands out somewhat more among
all the Indiabulls preferring ones.
24
India Online 2007
Detailed Findings-
25
Popularity of the
Activity
Activity All Users All Users (In Millions)

Emailing 95% 24.0
Job Search 73% 18.4
Instant messaging 62% 15.6
Check news 61% 15.4
Music 60% 15.1
Chatting 59% 14.9
Info search - all search engines 58% 14.5
Check Sports 57% 14.4
E-greetings 57% 14.4
Infosearch - English search engines 56% 14.0
Online games 54% 13.7
Dating/Friendship 51% 12.9
Mobile contents (ring tones / games, etc.) 50% 12.5
Search work related info 49% 12.3
Matrimonial search 48% 12.0
Educational / Learning material 48% 12.0
Screensavers/wallpapers 46% 11.5
Astrology 46% 11.5
Check financial info 45% 11.4
Search for product information 45% 11.2
Social networking / Communities 44% 11.0
Buy online 43% 10.9
Share pictures 40% 10.0
Check real estate info 37% 9.2
Check hobby related info 32% 7.9
Check business/Financial news 30% 7.6
Net banking 30% 7.6
Check health & lifestyle info 30% 7.6
Movies 29% 7.4
Check cinema content 28% 7.0
Info search - local language search 28% 6.9
Check / read blogs 27% 6.7
Business/professional networking 26% 6.6
Check personal travel related info 26% 6.5
Buy other than travel products 24% 6.1
Look for Seminar/workshops 24% 6.0
Online bill payment 22% 5.6
26
India Online 2007
Activity All Users All Users (In Millions)

Check business travel related info 19% 4.7
Adult content 18% 4.6
Online stock trading 13% 3.3
Net telephony 13% 3.2
Comment on blog post 12% 3.0
Local language website usage 12% 2.9
Have a blog site of own 7% 1.7
Base: 25,060
27
Table 14: Preferred website for online share trading

Website ASTU 1
ICICI Direct 36%
Sherkhan 22%
Indiabulls 7%
Kotaksecurities 4%
Religare 4%
5Paisa 3%
BSE 3%
NSE 3%
Geojit 2%
hdfcsec 2%
Reliancemoney 1%
Karvy 1%
Angeltrade 1%
Others 13%
Base: 1,558
1
ASTU- Abbreviation for All Online Share Trading Users
28
India Online 2007
Demographic Profile
Chart 3: Gender breakup
Current Year M ale Female
100% 88% 88% 91%

85% 88%
80%
60%
40%
12% 12% 15% 12%

20% 9%
0%
ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU
Base: 1,623
29
Chart 4: Age group distribution
Current Year 13-18 yrs 19-24 yrs 25-35 yrs
60%
52%
49%
45%
44%
40%
28%
28%
20%
19% 18%
20% 16%
12%
3% 4%
2% 0.0%
0%
Base: 1,623
30
India Online 2007
Chart 5: City class - by population size
Current Year Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs

80%
62%
58% 57%
60% 54% 52%
40%
19% 17% 20% 21% 20%

15% 14% 18% 15% 16%
20% 13%
8% 7% 7% 8%
0%
Base: 1,623
31
Chart 6: City class - by market size
Current Year M etro Urban uptowns Emerging Towns Others
60%
48% 50%
47% 48%
42%
39%
40%
30%
26% 26% 27%
17%
20% 14% 14% 14% 14% 12%
12% 9%
7% 5%
0%
Base: 1,623
32
India Online 2007
Table 15: Top 10 cities

2
Cities ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU
Mumbai 16% 19% 8% 9% 15%
Delhi 13% 13% 25% 5% 14%
Bangalore 6% 7% 5% 3% 6%
Chennai 6% 6% 3% 3% 6%
Hyderabad 5% 6% 3% 8% 5%
Kolkata 5% 4% 6% 8% 5%
Pune 4% 5% 4% 5% 3%
Ahmadabad 3% 1% 5% 3% 3%
Lucknow 2% 2% 1% 6% 2%
Jaipur 1% 2% 3% 2% 1%
Base: 1,623
2
Kotaksec.- Abbreviation for Kotaksecurities
33
Chart 7: Region-wise break-ups
Current Year North East South West
50%
40% 38%
40%
33% 33%33%
31% 31% 30%
30% 26% 26% 26%
26%
20% 21% 24%
18%
20% 15%
9% 11%
10%
10%
0%
Base: 1,623
34
India Online 2007
Table 16: Preferred language of reading
Language ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

English 60% 55% 42% 33% 54%
Hindi 15% 14% 30% 32% 16%
Gujarati 4% 7% 3% 10% 6%
Marathi 6% 6% 4% 1% 5%
Tamil 4% 4% 5% 1% 4%
Telugu 5% 2% 5% 3% 4%
Bengali 2% 3% 5% 7% 3%
Kannada 1% 4% 0.0% 5% 2%
Malayalam 1% 0.8% 3% 2% 2%
Awadhi 0.2% 0.8% 0.6% 2% 0.8%
Base: 1,623
35
Socio-Economic
Profile
Chart 8: Socio economic classification
Current Year SEC A SEC B SEC C SEC D SEC E
60% 57%
50%
46% 44%
37%
40% 33% 33%
29% 27% 26%
18%
20% 14% 15% 14%
11% 11%
8% 6%
5% 4% 3%
2% 2% 3% 1%
0%
Base: 1,623
36
India Online 2007
Chart 9: Highest educational qualification
Current Year College but not Graduate

Graduate & above - general stream
Graduate & above - professional stream
60%
50% 54%
43% 41%
41% 38% 42%
35%
40%
31%
26%
21%
20% 14%
12% 11% 11%
0%
Base: 1,623
37
Chart 10: Occupational break up
Current Year Unemployed Employed

100%
82% 80%
75% 77%
80%
60%
60%
40%
40%
25% 23%
18% 20%
20%
0%
Base: 1,623
38
India Online 2007
Chart 11: Function / field of occupation
Current Year IT/SW M ARCOM Finance Others

60% 56%
51%
49% 48%
45%
40%
31% 27%
22%
19% 19% 19%
19% 18% 15%
20% 13% 15%
10% 8% 9% 7%
0%
Base: 1,249
39
Chart 12: Head of the household
Current Year Head of the household Not head of the household

80% 70%
59% 61%
60% 54% 54%
46% 46%
41% 40%
40% 30%
20%
0%
Base: 1,623
40
India Online 2007
Economic Profile
Chart 13: Monthly family income
Current Year Up to Rs. 10K 10-30K 30-50K Above 50K

47%
50%
42% 43% 42%
40% 37%
26% 28%
30%
25% 22%
23% 22% 21%
20% 17% 20%
20% 16% 16%
14%
10% 9%
10%
0%
Base: 1,488
41
Chart 14: Most expensive vehicle owned by the household
Current Year 2 Wheeler 4 Wheeler Others
70% 65%
60% 52%
48% 50%
50% 44%
36% 40%
36%
40% 34% 32%
30%
20%
10% 4% 4% 3%
2% 0.3%
0%
Base: 1,623
42
India Online 2007
Chart 15: Ownership of credit cards (individually)
Current Year Don't own a credit card Own a Credit Card
80% 72% 66%

63%
58% 55%
60%
42% 45%
34% 37%
40%
28%
20%
0%
Base: 1,623
43
Table 17: Household asset ownership
Asset ICICI Sharekha Indiabull Kotaksec AST

Demat Account 100% 100% 100% 100% 100%
Bank Account 98% 96% 98% 86% 100%
Color TV 98% 97% 98% 100% 97%
Mobile Phone 98% 97% 99% 96% 97%
Fridge 94% 94% 92% 91% 92%
Computer/Laptop 88% 86% 94% 81% 88%
Cable TV 87% 86% 92% 82% 86%
Life Insurance 85% 88% 85% 86% 86%
Camera 86% 83% 79% 78% 83%
Debit Card 85% 83% 88% 69% 82%
Landline Phone 78% 81% 83% 69% 81%
Washing Machine 78% 77% 78% 79% 76%
Share of Companies 78% 72% 74% 54% 74%
Home 74% 71% 70% 70% 73%
Music System/DVD/MP3 74% 74% 80% 69% 73%
Credit Card 73% 69% 63% 55% 67%
Medical Insurance/CGHS 63% 64% 65% 47% 61%
Fixed Deposits 58% 65% 60% 49% 60%
Mutual Funds 61% 54% 48% 40% 56%
Air Conditioner 45% 42% 53% 37% 45%
Microwave 46% 45% 49% 37% 44%
Video Camera 34% 33% 40% 37% 34%
IPod 17% 18% 18% 20% 17%
Chit Fund Deposits 9% 10% 8% 12% 10%
Base: 1,623
44
India Online 2007
Chart 16: Current loan liabilities
Current Year Home Loan Personal Loan Car Loan

60% 54%
41% 38%
40% 33% 33%
32% 29%
30% 30% 27%
22%
21% 22% 21%
20% 17%
0%
Base: 1,623
45
Net Usage Status

Chart 17: Years of experience in using internet
Current Year Up to 1 year 1-2 years M ore than 2 years
100%
89% 83%
84%
79%
80%
68%
60%
40%
24%
13%
20% 9% 8% 7% 10%
4% 7% 8% 8%
0%
Base: 1,623
46
India Online 2007
Chart 18: Place of accessing internet
Current Year Home Place of work (office / school / college) Cyber cafe
100%
81% 84%
82% 84% 81%
82% 82% 81%
80% 75% 76%
60%
43% 46% 41%
41%
40% 32%
20%
0%
Base: 1,623
47
Chart 19: Type of internet connection at home
Current Year Regular Dial Up Broadband Others
100%
82%
81% 74% 76%
73%
80%
60%
40%
13% 17%
20% 11% 11% 11% 9% 12%
6% 10%
6%
0%
Base: 1,322
48
India Online 2007
Chart 20: Type of internet connection at office
Current Year Regular Dial Up Broadband Others

80% 71% 69%
63% 64% 65%
60%
40%
25% 23% 20%
20% 14% 15%
9% 6%
5% 6%
2%
0%
Base: 1,345
49
Chart 21: Service provider subscribed to at home
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata

60%
50%
38% 37%
40%
31%
29%
23%
19%
20% 16% 15% 16%
12% 13% 11%
10% 10%
0%
Base: 1,322
50
India Online 2007
Chart 22: Service provider subscribed to at office
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata
40% 39%
32%
29% 30% 29%
30%
21% 21%
17%
20%
15% 15% 15%
13% 13%
13%
10% 7%
0%
Base: 1,345
51
Net Usage Dynamics

Chart 23: Frequency of accessing internet from home
Current Year At least once daily Weekly, but not daily

Less than once a week
100% 91% 92% 89%
89%
84%
80%
60%
40%
15%
20% 8% 10% 10%
7% 2%
1% 1% 1% 1.5%
0%
Base: 1,296
52
India Online 2007
Chart 24: Frequency of accessing internet from office
Current Year At least once daily Weekly, but not daily

Less than once a week
100% 92% 95% 91% 92% 93%
80%
60%
40%
20% 7% 7% 6%
4% 4% 4%
1% 2% 2%
0.4%
0%
Base: 1,252
53
Chart 25: Time of the day accessing internet from home
Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight
60% 58%
52% 53% 52%
40%
40%
20% 14% 15% 16% 15% 15%

9% 10% 8% 8%
5%
0%
Base: 1,283
54
India Online 2007
Chart 26: Time of the day accessing internet from office
Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight

69%
70%
60% 51%
50% 48%
50%
40%
40%
30%
20%
9% 10% 7%
10% 4% 4% 5%
1% 2% 2%
0%
0%
Base: 1,256
55
Chart 27: Duration of PC usage from home
Current Year Light users M edium users Heavy users

80% 69%
69% 68% 66%
62%
60%
40%
25%
20% 21% 21%
16%15% 13%
20% 11% 10% 13%
0%
Base: 1,340
56
India Online 2007
Chart 28: Duration of internet usage from home
60%
46% 45%
42%
37% 38% 37% 37%
40% 36% 33%
32%
22% 25% 25% 25%
20%
20%
0%
Base: 1,286
57
Chart 29: Duration of PC usage from office

57%
60%
53% 52%
41%
40% 37%
33% 34%
33%
28%
23% 23% 25%
21% 21%
19%
20%
0%
Base: 1,284
58
India Online 2007
Chart 30: Duration of internet usage from office
50%
42% 42%
38% 37% 37%
40% 34%
33% 33% 34%
31% 32%
30%
30% 25% 27% 26%
20%
10%
0%
Base: 1,227
59
Chart 31: Time spent by internet users on watching TV

60% 55%
49%
46%
43% 44% 41%
44% 42%
40%
40% 34%
20% 13% 15%

12% 12% 12%
0%
Base: 1,518
60
India Online 2007
Chart 32: Time spent by internet users on reading newspaper

50% 45% 43% 45%
43% 45%
43%
38% 37% 40%
40% 34%
30%
20% 21%
20% 17% 16%
14%
10%
0%
Base: 1,537
61
Chart 33: Time spent by internet users on listening to radio
100%
80% 77% 77%
80% 73% 71%
60%
40%
20% 23%
20% 17%
14%
20% 8%
7% 3% 7% 6%
0%
Base: 1,007
62
India Online 2007
Preferred Net
Activities
Activity ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Online stock trading 100% 100% 100% 100% 100%
Emailing 97% 99% 100% 100% 98%
Check financial info 81% 84% 90% 95% 84%
Job Search 75% 81% 79% 94% 77%
Check news 72% 81% 77% 94% 77%
Instant messaging 67% 74% 81% 95% 72%
Buy online 73% 69% 67% 66% 68%
Check business/Financial news 68% 61% 79% 54% 66%
Check Sports 61% 72% 71% 93% 66%
Net banking 68% 65% 79% 54% 65%
Music 58% 70% 60% 93% 63%
Online games 53% 72% 65% 93% 62%
Search work related info 64% 67% 63% 58% 61%
E-greetings 60% 64% 58% 59% 60%
Search for product information 56% 67% 68% 47% 60%
Chatting 54% 60% 65% 64% 60%
Mobile contents (ring tones / games, etc.) 49% 68% 55% 91% 59%
Matrimonial search 52% 70% 58% 86% 59%
Dating/Friendship 53% 60% 55% 88% 57%
Astrology 47% 61% 58% 90% 56%
Social networking / Communities 49% 61% 58% 93% 55%
Educational / Learning material 48% 62% 49% 89% 55%
Check real estate info 48% 62% 55% 84% 54%
Share pictures 45% 51% 52% 67% 49%
Online bill payment 51% 46% 55% 42% 46%
Buy other than travel products 50% 49% 52% 31% 46%
Business/professional networking 43% 47% 47% 39% 45%
Screensavers/wallpapers 39% 47% 38% 54% 43%
Check personal travel related info 48% 46% 42% 39% 43%
Check hobby related info 36% 40% 53% 54% 39%
Check health & lifestyle info 40% 40% 38% 57% 38%
Check / read blogs 33% 39% 37% 41% 35%
Check business travel related info 34% 35% 32% 38% 34%
Movies 29% 35% 32% 45% 32%
Look for Seminar/workshops 32% 34% 40% 47% 31%
Check cinema content 26% 27% 24% 45% 28%
Adult content 28% 23% 23% 31% 26%
Net telephony 21% 21% 25% 22% 23%
Comment on blog post 19% 19% 20% 25% 19%
Local language website usage 13% 16% 10% 12% 15%
Have a blog site of own 10% 11% 12% 11% 10%
Base: 1,623
63
Chart 34: Professional activities
Current Year Emailing - work related Job Search Instant messaging
93% 94% 95%

100% 88% 90% 94% 91%
81%74%
75% 79% 81% 77%
80% 72%
67%
60%
`
40%
20%
0%
Base: 1,623
64
India Online 2007
Chart 35: Personal activities
Current Year Emailing - personal Check news Check Sports
95% 94% 96% 95% 94% 94%

100% 93%
81%
72% 77%71% 77%
80% 72% 66%
61%
60%
40%
20%
0%
Base: 1,623
65
Chart 36: Downloading activities
Current Year M usic Online games M obile contents (ring tones/games)
93% 91%
100% 93%
80% 70% 72%

68% 65% 62%
58% 63%
60% 59%
60% 53% 55%
49%
40%
20%
0%
Base: 1,623
66
India Online 2007
Chart 37: E-commerce related activities
Current Year Check financial info E-greetings Check real estate info
95%
100% 90%
81% 84% 84% 84%
80%
60% 64% 62%
58% 59% 60%
55% 54%
60%
48%
40%
20%
0%
Base: 1,623
67
Chart 38: Online shopping
Current Year Buyers Non-Buyers

80% 73% 71% 74%
68%
62%
60%
38% 32%
40%
27% 29% 26%
20%
0%
Base: 1,623
68
India Online 2007
Chart 39: Response to online marketing stimulus
Current Year Participated in an online contest Clicked a banner ad

Clicked a sponsored search ad
70% 63% 60%
61% 57% 59%
60% 56% 56% 55%
53%
51% 50%
50% 44%
40%
35%
40% 34%
30%
20%
10%
0%
Base: 1,415
69
Chart 40: Blogging activities
Current Year Check/read blogs Comment on blog post

Have a blog site of own None of the above
80%
65%
62%
57% 57% 55%
60%
39% 41%
37% 35%
40% 33%
25%
19% 19% 20% 19%
20% 11% 12% 11%
10% 10%
0%
Base: 1,623
70
India Online 2007
Chart 41: Member of an online community
Current Year Not a member of any online community

M ember of an online community
57%
60% 54% 55% 53%
50%
50% 47%
46% 45%
44%
40%
20%
0%
Base: 1,623
71
Table 19: Membership by type of online community
Membership ICICI Sharekh Indiabul Kotakse AST

Not a member of any online 54% 50% 55% 44% 53%
Alumni & Schools 12% 12% 6% 3% 10%
Business / Professional 8% 8% 11% 4% 7%
Romance & Relationships 6% 5% 5% 6% 6%
Computers & Internet 5% 5% 5% 5% 5%
Individuals 2% 2% 3% 9% 3%
Cultures & Community 2% 2% 0.0% 2% 2%
Games 0.4% 3% 6% 1% 2%
Music 0.6% 1% 0.0% 7% 2%
Schools & Education 1% 2% 4% 5% 2%
Base: 1,623
72
India Online 2007
Table 20: Most used local language websites (other than English)

Tamil 11% 20% 0.0% 0.0% 17%
Marathi 23% 20% 25% 16% 17%
Hindi 19% 16% 30% 10% 16%
Telugu 22% 9% 15% 0.0% 15%
Bengali 9% 16% 15% 0.0% 10%
Gujarati 6% 7% 11% 40% 9%
Malayalam 5% 5% 4% 0.0% 8%
Kannada 6% 5% 0.0% 12% 5%
Punjabi 0.0% 0.0% 0.0% 7% 0.6%
Urdu 0.0% 0.0% 0.0% 0.0% 0.4%
Base: 194
73
Table 21: Online activities desired in other languages
Activity ICICI Sharekha Indiabull Kotaksec AST

Email 56% 57% 55% 74% 59%
Chatting 37% 44% 44% 49% 43%
Entertainment 40% 45% 37% 59% 43%
Online news 40% 43% 32% 50% 41%
Search information 31% 37% 39% 38% 35%
Online learning / 30% 37% 28% 45% 33%
Astrology 22% 29% 23% 38% 26%
Travel related information 23% 33% 18% 33% 26%
Online shopping 24% 29% 21% 39% 26%
Blog 18% 20% 20% 20% 18%
Matrimony 16% 22% 19% 26% 18%
Not Interested 25% 19% 21% 22% 23%
Base: 1,623
74
India Online 2007
Chart 42: Problems faced while surfing the internet
Current Year Spam / junk mails Slow website opening Unsolicited ads/pop-ups
80%
70% 68%
65%
62%
60%
59% 61% 60% 57%
59% 57% 60% 59%
57%
60%
43%
40%
20%
0%
Base: 1,623
75
Chart 43: Number of email accounts and average per capita email ids
Current Year One Two Three
40% 37%
30% 26%
25% 25% 24% 25%
23% 21% 24%
20%
20%
10% 10% 9%
7% 8%
10%
0%
Base: 1,623
76
India Online 2007
Most Used Websites

Table 22: Top of mind unaided recall - all websites
Website ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Google 36% 30% 30% 24% 32%
Yahoo 23% 23% 25% 57% 26%
Rediff 14% 18% 9% 4% 14%
Gmail 3% 3% 5% 1% 3%
Hotmail 1% 4% 3% 0.0% 2%
Indiatimes 3% 2% 1% 2% 2%
Orkut 1% 1% 1% 2% 2%
ICICIDirect 5% 0.0% 0.0% 0.0% 2%
Moneycontrol 0.4% 0.7% 7% 0.0% 1%
MSN 0.9% 1% 0.7% 0.0% 0.7%
Base: 1,599
77
Table 23: Most used website - all websites

Google 38% 34% 23% 15% 31%
Yahoo 19% 18% 27% 75% 22%
Rediff 13% 17% 5% 4% 13%
Gmail 3% 4% 10% 0.9% 4%
Orkut 4% 4% 0.1% 2% 4%
Icicidirect 7% 0.0% 0.0% 0.0% 3%
Moneycontrol 0.7% 2% 2% 0.0% 2%
Indiatimes 1% 2% 0.0% 2% 1%
Hotmail 0.8% 2% 5% 0.0% 1%
Nseindia 0.8% 0.1% 0.0% 0.0% 1%
Base: 1,610
78
India Online 2007
Table 24: Preferred websites - emailing

Yahoo 43% 38% 49% 74% 45%
Gmail 26% 27% 23% 14% 25%
Rediff 17% 22% 19% 4% 19%
Hotmail 10% 10% 6% 4% 8%
Sancharnet/BSNL 2% 0.9% 0.4% 0.5% 2%
Sify 0.7% 0.3% 0.4% 0.0% 0.5%
VSNL 0.5% 1% 0.0% 2% 0.5%
Lycos 0.3% 0.3% 0.0% 0.0% 0.4%
AOL 0.0% 0.0% 0.0% 0.0% 0.0%
Base: 1,623
79
Chart 44: Multiple user shares of email websites
Current Year Yahoo Gmail Rediff

99%
100% 90% 86% 89%
88%
80% 72% 67%

66% 67% 62%
64%
61% 61%
60% 54%
40%
40%
20%
0%
Base: 1,623
80
India Online 2007
Table 25: Info search (English)

Google 86% 86% 87% 37% 80%
Yahoo 4% 7% 13% 62% 10%
English 2% 1% 0.0% 0.0% 2%
Wikipedia 1% 1% 0.0% 0.0% 1%
Dictionary 3% 0.0% 0.0% 0.0% 1%
Rediff 0.5% 2% 0.1% 0.0% 0.9%
MSN 0.1% 0.2% 0.0% 0.4% 0.7%
Indiatimes 0.0% 0.1% 0.0% 0.0% 0.3%
Altavista 0.0% 0.1% 0.0% 0.0% 0.3%
Sify 0.6% 0.2% 0.0% 0.0% 0.2%
Base: 1,146
81
Table 26: Info search (local language)

Google 66% 76% 78% 65% 71%
Khoj 3% 5% 0.0% 0.0% 3%
Webduniya 2% 6% 0.4% 0.0% 2%
Chennaionline 6% 0.2% 0.7% 0.0% 2%
Guruji 0.6% 3% 0.0% 0.0% 2%
Eenadu 0.0% 0.2% 6% 0.0% 1%
Jagran 1% 0.2% 0.0% 0.0% 0.9%
Webulagam 0.0% 0.0% 6% 0.0% 0.7%
Kerala 0.5% 0.0% 0.0% 0.0% 0.3%
Manoramaonline 0.0% 0.2% 0.3% 0.0% 0.1%
Base: 601
82
India Online 2007
Table 27: Job search

Naukri 54% 56% 51% 29% 49%
Monster 23% 22% 14% 22% 21%
Timesjobs 11% 11% 17% 12% 13%
Google 0.8% 0.1% 0.0% 15% 3%
Indiatimes 2% 2% 0.4% 0.4% 2%
Rediff 1% 0.5% 0.1% 0.6% 2%
Jobsahead 2% 0.3% 8% 0.0% 2%
Yahoo 0.6% 1% 0.0% 13% 1%
Jobs 0.6% 3% 3% 0.4% 1%
Jobstreet 0.6% 0.3% 0.3% 0.0% 0.9%
Base: 1,234
83
Table 28: Booking travel tickets

Yatra 27% 26% 21% 15% 22%
Makemytrip 23% 22% 22% 1% 21%
IRCTC 18% 19% 16% 1% 19%
Yahoo 0.9% 1% 0.9% 79% 5%
Travelguru 8% 3% 4% 0.6% 4%
Google 3% 2% 10% 0.7% 4%
Cleartrip 3% 4% 4% 0.0% 3%
Rediff 3% 4% 0.5% 2% 3%
Indiatimes 2% 1% 2% 0.0% 2%
Airdeccan 4% 0.8% 2% 1% 2%
Base: 1,170
84
India Online 2007
Table 29: Online shopping (other than travel tickets)

Ebay 45% 41% 35% 13% 39%
Rediff 24% 31% 24% 6% 25%
Indiatimes 10% 10% 22% 6% 11%
Yahoo 2% 2% 0.3% 62% 6%
Futurebazaar 4% 4% 0.4% 0.0% 4%
Google 0.9% 2% 10% 9% 3%
Indiaplaza 4% 1% 0.0% 0.0% 2%
Sify 2% 2% 1% 0.0% 2%
Amazon 1% 0.1% 4% 0.0% 0.9%
Shopping 0.0% 0.0% 0.0% 0.0% 0.5%
Base: 1,164
85
Table 30: Online news

NDTV 18% 19% 7% 0.0% 15%
Rediff 13% 15% 8% 3% 11%
Yahoo 6% 7% 14% 59% 10%
Indiatimes 10% 6% 5% 0.0% 8%
Google 4% 5% 3% 3% 5%
Ibnlive 5% 2% 19% 0.0% 5%
BBC 4% 6% 10% 5% 5%
Timesofindia 3% 6% 0.0% 0.0% 4%
Aajtak 3% 4% 1% 18% 4%
Sify 2% 3% 0.0% 0.0% 3%
Base: 1,226
86
India Online 2007
Table 31: Financial news & info (rates, quotes, etc.)

Moneycontrol/CNBC 29% 27% 43% 0.0% 26%
ICICI Direct/ICICI Bank 32% 7% 4% 0.0% 15%
Yahoo 3% 3% 2% 96% 8%
Sharekhan 0.6% 28% 0.2% 0.0% 6%
Economictimes 6% 4% 0.3% 0.0% 4%
NSE 0.8% 2% 5% 0.0% 4%
NDTV/NDTVprofit 6% 2% 1% 0.0% 4%
Indiatimes 2% 4% 3% 0.0% 3%
Indiabulls 1% 0.1% 33% 0.0% 3%
Google 1% 2% 0.0% 0.0% 2%
Base: 1,335
87
Table 32: Real estate info

Magicbricks 25% 24% 22% 7% 21%
99acres 16% 20% 20% 0.6% 16%
Yahoo 8% 3% 0.3% 73% 11%
Indiaproperty 12% 7% 0.0% 0.1% 9%
Google 6% 6% 0.8% 16% 7%
Realestates 9% 7% 1% 0.0% 7%
Property 7% 7% 1% 0.0% 5%
Rediff 3% 6% 0.8% 3% 4%
Indiatimes 2% 0.4% 4% 0.0% 2%
Indiabulls 0.6% 0.0% 22% 0.0% 2%
Base: 861
88
India Online 2007
Table 33: Matrimonial search

Shaadi 35% 43% 15% 26% 35%
Bharatmatrimony 36% 35% 63% 7% 34%
Yahoo 4% 0.9% 0.0% 45% 5%
Jeevansaathi 3% 3% 3% 0.0% 4%
Tamilmatrimony 6% 0.1% 0.0% 0.0% 3%
Simplymarry 2% 5% 9% 1% 3%
Matrimonial 0.8% 3% 0.0% 5% 2%
Matrimony 2% 0.0% 0.0% 9% 2%
Rediff 3% 2% 0.5% 2% 2%
Google 0.8% 0.7% 0.0% 5% 1%
Base: 936
89
Table 34: Dating/friendship search

Orkut 40% 34% 34% 3% 32%
Yahoo 18% 16% 19% 76% 24%
Rediff 11% 10% 15% 3% 9%
Fropper 4% 9% 2% 3% 5%
Indiatimes 6% 4% 11% 0.0% 5%
Friendfinder 0.8% 5% 6% 5% 3%
Adultfriendfinder 3% 6% 0.0% 0.0% 3%
Google 1% 3% 5% 7% 3%
Hi5 0.9% 3% 0.0% 0.1% 1%
Friendship 2% 0.9% 0.4% 0.0% 1%
Base: 910
90
India Online 2007
Table 35: Social networking/communities

Orkut 60% 70% 78% 21% 60%
Yahoo 15% 12% 9% 70% 18%
MSN 3% 0.0% 0.2% 0.0% 2%
Hi5 3% 0.0% 1% 0.0% 1%
Fropper 0.4% 0.1% 0.5% 0.6% 0.9%
Myspace 0.0% 0.2% 6% 0.4% 0.7%
Linkedin 1% 0.0% 0.0% 4% 0.7%
Tagged 0.0% 0.0% 2% 0.0% 0.4%
Friends 0.1% 1% 0.0% 0.0% 0.3%
Ryze 0.3% 0.4% 0.0% 0.0% 0.3%
Base: 798
91
Table 36: Online gaming

Yahoo 23% 20% 20% 71% 24%
Zapak 18% 24% 29% 11% 20%
Miniclip 4% 6% 8% 0.1% 5%
Google 5% 4% 0.0% 7% 5%
Contest2Win 4% 0.8% 14% 0.0% 5%
Indiatimes 3% 6% 0.0% 0.5% 4%
Games 2% 5% 0.1% 0.0% 4%
Indiagames 4% 3% 3% 1% 4%
Onlinegames 2% 6% 0.1% 0.0% 2%
Rediff 3% 2% 0.4% 3% 2%
Base: 950
92
India Online 2007
Table 37: Download mobile content

Yahoo 8% 10% 27% 73% 15%
Rediff 0.0% 0.0% 0.0% 0.0% 0.0%
Indiatimes 16% 13% 4% 4% 13%
Nokia 0.0% 0.0% 0.0% 0.0% 0.0%
Google 10% 10% 17% 0.6% 10%
Airtel 0.0% 0.0% 0.0% 0.0% 0.0%
Hutch 8% 8% 1% 1% 9%
Zedge 0.0% 0.0% 0.0% 0.0% 0.0%
Funmaza 4% 4% 0.7% 5% 5%
Sify 0.0% 0.0% 0.0% 0.0% 0.0%
Base: 933
93
Table 38: Preferred instant messaging applications

Yahoo 68% 58% 77% 82% 65%
Google Talk 13% 16% 11% 11% 13%
Rediffbol 8% 12% 9% 3% 10%
MSN 6% 11% 0.0% 3% 6%
Skype 2% 2% 0.2% 0.0% 1%
Orkut 0.7% 0.2% 0.8% 0.5% 1%
Meebo 2% 0.3% 0.0% 0.0% 1%
Indiatimes 0.1% 0.6% 2% 0.0% 0.6%
AIM 0.1% 0.1% 0.0% 0.0% 0.4%
Others 2% 0.3% 0.2% 0.0% 1%
Base: 1,145
94
India Online 2007
Table 39: Download music

Raaga 20% 30% 38% 3% 22%
Yahoo 8% 8% 6% 61% 11%
Cooltoad 6% 4% 5% 0.0% 5%
Google 2% 2% 0.0% 11% 4%
Musicindiaonline 5% 3% 0.2% 0.1% 4%
Rediff 3% 3% 11% 2% 4%
Music 3% 4% 0.0% 0.0% 3%
Indiatimes 4% 3% 0.4% 0.5% 3%
Mtv 3% 0.2% 0.1% 0.0% 2%
Papuyaar 2% 3% 2% 0.0% 2%
Base: 997
95
Table 40: Sports content

Espnstarsports 29% 27% 34% 10% 29%
Cricinfo 18% 19% 19% 0.0% 16%
Yahoo 9% 5% 20% 66% 11%
Rediff 12% 13% 6% 1% 10%
Cricketnext 5% 3% 14% 0.0% 4%
Google 3% 4% 0.0% 6% 4%
Sports 0.1% 6% 0.4% 4% 3%
NDTV 3% 3% 0.9% 0.0% 2%
Sify 2% 4% 0.0% 3% 2%
Base: 1,026
96
India Online 2007
Table 41: Cinema content

Yahoo 7% 8% 17% 68% 12%
PVR Cinemas 11% 11% 17% 0.0% 9%
Indiafm 6% 7% 4% 3% 6%
Rediff 6% 9% 0.9% 4% 6%
Google 3% 3% 0.7% 10% 5%
Indiatimes 6% 3% 5% 0.0% 4%
Funcinemas 3% 5% 6% 0.0% 4%
Cinema 4% 6% 0.8% 0.0% 4%
Bollywood 4% 4% 5% 3% 4%
Sify 5% 3% 0.0% 0.0% 3%
Base: 894
97
Table 42: Most used local language websites (other than English)

Eeandu 29% 3% 31% 0.0% 14%
Google 0.7% 17% 0.0% 28% 10%
Thinamalar 0.0% 2% 0.0% 0.0% 8%
Esakal 9% 11% 3% 23% 7%
Jagran 6% 0.0% 44% 0.0% 4%
Yahoo 0.9% 5% 0.0% 36% 4%
Webduniya 3% 0.3% 0.0% 0.0% 4%
Webulagam 0.0% 17% 0.0% 0.0% 4%
Marathiworld 8% 5% 0.0% 0.0% 4%
Anandabazaar 7% 0.7% 0.0% 0.0% 3%
Base: 194
98
India Online 2007
Table 43: Preferred blog sites

Blogspot 30% 19% 0.0% 14% 21%
Google 14% 23% 0.0% 8% 19%
Yahoo 9% 19% 36% 55% 16%
Blogger 15% 8% 30% 2% 12%
Ibibo 6% 17% 26% 0.0% 10%
Rediff 12% 4% 2% 6% 9%
Mouthshut 0.4% 2% 6% 0.0% 3%
Debonairblog 4% 0.0% 0.0% 0.0% 2%
Indiatimes 5% 0.0% 0.0% 2% 2%
Mylot 2% 3% 0.0% 0.0% 2%
Base: 291
99
Table 44: Preferred astrology website

Yahoo 13% 20% 12% 85% 21%
Astrology 14% 15% 25% 0.0% 14%
Indiatimes astrospeak 16% 13% 10% 0.6% 12%
Rediff 12% 10% 9% 4% 11%
Google 4% 3% 4% 3% 5%
Sify 4% 5% 20% 0.8% 5%
MSN 5% 0.8% 8% 0.5% 3%
Indianastrology 4% 3% 0.0% 0.0% 2%
Astrogyan 2% 2% 0.3% 0.0% 2%
Astrolife 2% 0.4% 0.3% 0.0% 2%
Base: 888
100
India Online 2007
Table 45: Preferred online learning / education website

Google 32% 24% 34% 18% 27%
Yahoo 6% 6% 3% 72% 11%
Wikipedia 8% 9% 22% 0.4% 8%
Rediff 3% 9% 1% 2% 5%
IGNOU 4% 2% 0.5% 0.0% 3%
Education 1% 3% 0.0% 0.0% 3%
Indiatimes 1% 2% 0.0% 0.0% 2%
BBC 2% 0.8% 0.8% 0.0% 1%
Gurukul 0.9% 1% 0.0% 0.0% 1%
W3schools 0.0% 2% 5% 0.0% 1%
Base: 856
101
Most Used Offline

Media Brands
Table 46: Favorite TV channels
TV Channel ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

CNBC 12% 8% 21% 0.0% 12%
Star Plus 7% 16% 5% 18% 11%
Discovery 7% 6% 10% 8% 7%
NDTV 6% 6% 4% 0.6% 7%
Aajtak 8% 5% 11% 2% 6%
Sun TV 4% 4% 3% 0.9% 4%
HBO 5% 4% 7% 4% 4%
Sony 5% 5% 0.0% 6% 4%
Star One 1% 5% 0.6% 6% 3%
Star Movies 4% 5% 0.3% 0.8% 3%
Base: 1,473
102
India Online 2007
Table 47: Favorite newspapers
Newspaper ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

The Times of India 44% 49% 35% 43% 39%
The Hindu 15% 15% 20% 9% 15%
The Economic Times 7% 6% 3% 4% 7%
The Hindustan Times 6% 4% 7% 13% 6%
Eenadu 4% 0.0% 0.0% 5% 2%
DNA 2% 4% 0.2% 4% 2%
Gujrat Samachar 0.5% 3% 2% 0.0% 2%
The Telegraph 3% 0.4% 2% 0.0% 2%
Dinamalar 0.8% 0.0% 0.5% 0.0% 2%
Indian Express 2% 2% 0.3% 0.4% 2%
Base: 1,486
103
Table 48: Favorite magazines
Magazine ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

India Today 23% 29% 26% 35% 25%
Reader's Digest 10% 6% 3% 1% 7%
Outlook 8% 5% 3% 5% 6%
The Week 8% 5% 0.6% 12% 6%
Business World 5% 7% 6% 0.0% 4%
Business Today 6% 4% 4% 0.0% 4%
Femina 4% 4% 2% 0.0% 3%
Sports Star 2% 1% 8% 2% 3%
Ananda Vikatan 0.9% 0.0% 0.6% 4% 3%
Digit 3% 2% 0.2% 2% 2%
Base: 1,307
104
India Online 2007
Table 49: Favorite radio channels
Radio Channel ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Radio Mirchi 42% 41% 50% 56% 44%
Red FM 12% 10% 8% 10% 12%
AIR 17% 8% 5% 1% 11%
Radio City 8% 20% 22% 6% 11%
Big FM 8% 5% 0.2% 0.1% 7%
Suryan FM 4% 3% 5% 5% 4%
AIR FM RAINBOW 2% 4% 0.0% 11% 3%
AIR FM GOLD 2% 2% 4% 11% 2%
Fever FM 2% 2% 2% 0.0% 2%
World Space 2% 1% 0.0% 0.0% 1%
Base: 991
105
Offline Brands
Recalled
Table 50: TOM recall for brands
TOM Brand ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sony 9% 9% 6% 10% 8%
Nokia 7% 5% 9% 6% 6%
Tata 6% 6% 2% 4% 6%
Colgate 6% 4% 2% 2% 5%
Reliance 3% 6% 4% 7% 5%
LG 4% 4% 1% 0.0% 4%
Maruti 4% 1% 5% 2% 3%
HLL 2% 3% 1% 0.0% 2%
Samsung 2% 1% 3% 2% 2%
Coca Cola 3% 2% 1% 1% 2%
Base: 1,596
106
India Online 2007
Segment Wise
Detailed Tables
107
Table 1: Gender breakup
Gender ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 533 367 97 64 1,623
Male 88% 88% 91% 85% 88%
Female 12% 12% 9% 15% 12%
Table 2: Age group distribution
Age Group ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 533 367 97 64 1,623
13-18 yrs 2% 3% 0.0% 16% 4%
19-24 yrs 12% 19% 20% 28% 18%
25-35 yrs 49% 45% 52% 28% 44%
36-45 yrs 18% 17% 19% 8% 17%
46-55 yrs 13% 13% 7% 14% 12%
Above 55 yrs 6% 4% 2% 6% 6%
108
Table 3: City class - by population size
City Class ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 533 367 97 64 1,623
Up to 1 Lakh 8% 7% 7% 13% 8%
1-5 Lakhs 15% 14% 18% 15% 16%
5-10 Lakhs 19% 17% 20% 21% 20%
Above 10 Lakhs 58% 62% 54% 52% 57%
Table 4: City class - by market size
City Class ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 533 367 97 64 1,623
Metro 48% 50% 47% 39% 48%
Urban uptowns 12% 17% 14% 14% 14%
Emerging Towns 14% 7% 9% 5% 12%
Others 26% 26% 30% 42% 27%
109
Table 5: City wise distribution

Sample Base 533 367 97 64 1,623
Mumbai 16% 19% 8% 9% 15%
Delhi 13% 13% 25% 5% 14%
Bangalore 6% 7% 5% 3% 6%
Chennai 6% 6% 3% 3% 6%
Hyderabad 5% 6% 3% 8% 5%
Kolkata 5% 4% 6% 8% 5%
Pune 4% 5% 4% 5% 3%
Ahmadabad 3% 1% 5% 3% 3%
Lucknow 2% 2% 1% 6% 2%
Jaipur 1% 2% 3% 2% 1%
Surat 2% 1% 1% 3% 1%
Nagpur 0.4% 3% 0.0% 0.0% 1%
Faridabad 1% 0.5% 3% 0.0% 1%
Visakhapatanam 0.9% 0.5% 1% 2% 0.9%
Vadodara 0.9% 0.3% 0.0% 2% 0.9%
Patna 0.9% 1% 0.0% 2% 0.9%
Chandigarh 1% 0.3% 0.0% 2% 0.7%
Coimbatore 0.6% 0.3% 1% 0.0% 0.6%
Thiruvanathapuram 0.9% 0.3% 1% 0.0% 0.6%
Nashik 0.2% 0.5% 0.0% 0.0% 0.6%
Rajkot 0.0% 0.5% 0.0% 0.0% 0.6%
Ludhiana 0.6% 0.3% 2% 0.0% 0.5%
Bhopal 0.6% 0.3% 0.0% 0.0% 0.4%
Bhubaneswar 0.2% 1% 1% 0.0% 0.4%
Kochi 0.0% 0.3% 0.0% 0.0% 0.4%
Madurai 0.2% 0.8% 1% 0.0% 0.4%
Mysore 0.2% 0.8% 0.0% 2% 0.4%
Agra 0.6% 0.0% 1% 0.0% 0.4%
Indore 0.0% 0.8% 1% 0.0% 0.3%
Amritsar 0.2% 0.0% 1% 0.0% 0.3%
Dehradun 0.8% 0.0% 0.0% 0.0% 0.3%
Vijayavada 0.4% 0.3% 0.0% 0.0% 0.2%
Allahabad 0.4% 0.3% 0.0% 0.0% 0.2%
Aurangabad 0.6% 0.0% 0.0% 0.0% 0.2%
Meerut 0.6% 0.3% 0.0% 0.0% 0.2%
Ranchi 0.4% 0.0% 0.0% 2% 0.2%
Tiruchirapalli 0.6% 0.0% 0.0% 0.0% 0.2%
Jabalpur 0.2% 0.0% 0.0% 0.0% 0.2%
Jodhpur 0.2% 0.3% 1% 2% 0.2%
Mangalore 0.2% 0.3% 0.0% 0.0% 0.2%
Solapur 0.0% 0.3% 0.0% 2% 0.2%
kanpur 0.2% 0.0% 0.0% 0.0% 0.1%
Cuttack 0.4% 0.0% 0.0% 0.0% 0.1%
Goa 0.2% 0.0% 0.0% 0.0% 0.1%
Raipur 0.0% 0.0% 0.0% 2% 0.1%
110
Varanasi 0.0% 0.0% 1% 0.0% 0.1%
Assansol 0.0% 0.0% 0.0% 0.0% 0.1%
Guwahati 0.0% 0.0% 0.0% 0.0% 0.0%
Dhanbad 0.0% 0.0% 0.0% 0.0% 0.0%
Others from North India 7% 4% 6% 8% 6%
Others from South India 6% 5% 4% 13% 8%
Others from East India 4% 3% 5% 5% 4%
Others from West India 7% 9% 4% 6% 7%
Table 6: Region-wise break-ups
Region ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 533 367 97 64 1,623
North 26% 20% 38% 30% 24%
East 10% 9% 15% 18% 11%
South 33% 31% 26% 26% 33%
West 31% 40% 21% 26% 33%
111
Table 7: Preferred language of reading

Sample Base 533 367 97 64 1,623
English 60% 55% 42% 33% 54%
Hindi 15% 14% 30% 32% 16%
Gujarati 4% 7% 3% 10% 6%
Marathi 6% 6% 4% 1% 5%
Tamil 4% 4% 5% 1% 4%
Telugu 5% 2% 5% 3% 4%
Bengali 2% 3% 5% 7% 3%
Kannada 1% 4% 0.0% 5% 2%
Malayalam 1% 0.8% 3% 2% 2%
Awadhi 0.2% 0.8% 0.6% 2% 0.8%
Urdu 0.8% 0.7% 0.0% 0.0% 0.5%
Punjabi 0.1% 0.0% 0.0% 0.0% 0.4%
Konkani 0.0% 0.3% 0.0% 0.0% 0.4%
Marwari 0.5% 0.0% 0.0% 0.0% 0.3%
Sindhi 0.1% 0.0% 0.7% 3% 0.3%
Oriya 0.1% 0.5% 0.5% 0.0% 0.2%
Bhojpuri 0.3% 0.5% 0.0% 0.0% 0.2%
Tulu 0.1% 0.0% 0.0% 0.0% 0.2%
Haryanvi 0.0% 0.2% 0.0% 0.0% 0.1%
Kashmiri 0.0% 0.0% 0.0% 0.0% 0.1%
Maithili 0.1% 0.2% 0.0% 0.0% 0.1%
Santhali 0.0% 0.0% 0.0% 0.0% 0.1%
Assamese 0.0% 0.0% 0.0% 0.0% 0.0%
Chhattisgarhi 0.0% 0.0% 0.0% 0.0% 0.0%
Sanskrit 0.0% 0.0% 0.0% 0.0% 0.0%
Bodo 0.0% 0.0% 0.0% 0.0% 0.0%
Bundeli 0.0% 0.0% 0.0% 0.0% 0.0%
Dogri 0.0% 0.0% 0.0% 0.0% 0.0%
Kanauji 0.0% 0.0% 0.0% 0.0% 0.0%
Kurchi 0.0% 0.0% 0.0% 0.0% 0.0%
Manipuri 0.0% 0.0% 0.0% 0.3% 0.0%
Magahi 0.0% 0.0% 0.0% 0.0% 0.0%
Nepali 0.0% 0.0% 0.0% 0.0% 0.0%
Others 0.0% 2% 0.0% 0.0% 0.4%
112
Table 8: Socio economic classification
SEC ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 533 367 97 64 1,623
SEC A 50% 46% 57% 26% 44%
SEC B 29% 37% 27% 33% 33%
SEC C 14% 11% 11% 18% 14%
SEC D 5% 4% 3% 8% 6%
SEC E 2% 2% 1% 15% 3%
Table 9: Highest educational qualification
Education ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 533 367 97 64 1,623
Up to SSC/HSC 4% 5% 4% 13% 5%
College but not Graduate 12% 11% 11% 26% 14%
Graduate & above - general stream 35% 43% 31% 41% 38%
Graduate & above - professional stream 50% 41% 54% 21% 42%
Table 10: Occupational break up
Occupation ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 533 367 97 64 1,623
Unemployed 18% 20% 25% 40% 23%
Employed 82% 80% 75% 60% 77%
113
Table 11: Function / field of occupation
Functions ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 435 285 73 41 1,249
IT/Software 19% 22% 10% 9% 18%
Marketing/Sales 16% 17% 28% 24% 17%
Finance 13% 15% 8% 7% 15%
Manufacturing 16% 11% 13% 12% 14%
Consultancy 7% 7% 11% 6% 7%
Administration 6% 7% 3% 13% 7%
Advertising/PR/Media 3% 2% 3% 3% 3%
Academics 1% 1% 4% 6% 2%
HR 1% 2% 4% 2% 2%
Others 17% 17% 17% 17% 15%
Table 12: Head of the household
Head Of The HH ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 533 367 97 64 1,623
Head of the household 70% 59% 46% 46% 61%
Not head of the household 30% 41% 54% 54% 40%
Table 13: Monthly family income
Income ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 502 332 91 55 1,488
Up to 5K 2% 4% 4% 9% 4%
5-10K 7% 12% 13% 17% 12%
10-20K 22% 25% 27% 20% 23%
20-30K 20% 18% 21% 17% 19%
30-50K 23% 22% 21% 9% 20%
50-75K 9% 9% 4% 6% 8%
75-100K 6% 5% 2% 3% 5%
Above 100K 10% 6% 8% 19% 9%
114
Table 14: Most expensive vehicle owned by the household
Vehicle Owned ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 533 367 97 64 1,623
Bi-Cycle 1% 3% 0.3% 4% 2%
Motor-Cycle/Scooter 36% 34% 32% 40% 36%
Small Car (Up to Rs.4 lakhs) 30% 27% 43% 28% 29%
Mid-Size Car (Rs.4 to 8 lakhs) 18% 19% 18% 13% 17%
Premium/Luxury Car (Above Rs.8 lakhs) 3% 2% 4% 3% 3%
Others 0.4% 2% 0.0% 0.0% 0.7%
Don't own a vehicle 10% 14% 3% 12% 11%
Table 15: Ownership of credit cards (individually)
Credit Card ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 533 367 97 64 1,623
Single Card 29% 25% 19% 24% 25%
Multiple Cards 43% 41% 39% 21% 38%
No Credit Card 28% 34% 42% 55% 37%
Table 16: Household asset ownership
Asset ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 533 367 97 64 1,623
Demat Account 100% 100% 100% 100% 100%
Bank Account 98% 96% 98% 86% 100%
Color TV 98% 97% 98% 100% 97%
Mobile Phone 98% 97% 99% 96% 97%
Fridge 94% 94% 92% 91% 92%
Computer/Laptop 88% 86% 94% 81% 88%
Cable TV connection/DTH 87% 86% 92% 82% 86%
Life Insurance 85% 88% 85% 86% 86%
Camera 86% 83% 79% 78% 83%
Debit Card 85% 83% 88% 69% 82%
Landline Phone 78% 81% 83% 69% 81%
Washing Machine 78% 77% 78% 79% 76%
Share of Companies 78% 72% 74% 54% 74%
Home 74% 71% 70% 70% 73%
Music System/DVD/MP3 74% 74% 80% 69% 73%
Credit Card 73% 69% 63% 55% 67%
Medical Insurance/CGHS 63% 64% 65% 47% 61%
Fixed Deposits 58% 65% 60% 49% 60%
Mutual Funds 61% 54% 48% 40% 56%
Air Conditioner 45% 42% 53% 37% 45%
Microwave 46% 45% 49% 37% 44%
Video Camera 34% 33% 40% 37% 34%
IPod 17% 18% 18% 20% 17%
Chit Fund Deposits 9% 10% 8% 12% 10%
115
Table 17: Current loan liabilities
Loan ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 533 367 97 64 1,623
Home Loan 41% 33% 30% 54% 38%
Personal Loan 32% 30% 33% 17% 29%
Car Loan 22% 21% 27% 22% 21%
Two - wheeler Loan 10% 14% 15% 16% 13%
Education Loan 7% 9% 7% 16% 8%
Business Loan 5% 7% 7% 10% 6%
Consumer Durables 5% 6% 6% 5% 5%
Other 0.0% 0.0% 0.0% 0.0% 0.1%
None of Above 4% 7% 7% 3% 6%
Table 18: Years of experience in using internet
Experience ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 533 367 97 64 1,623
Less Than 6 Months 1% 4% 1% 10% 3%
6 Months-1 year 3% 4% 6% 14% 4%
1-2 years 7% 9% 13% 8% 10%
2-5 years 24% 28% 27% 29% 28%
5-6 years 17% 15% 13% 17% 15%
6 years and above 47% 41% 39% 22% 41%
Table 19: Place of accessing internet
Place Of Access ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 533 367 97 64 1,623
Home 82% 81% 84% 75% 81%
Place of work (office / school / college) 82% 84% 82% 76% 81%
Cyber cafe 43% 41% 46% 32% 41%
In transit (while traveling) 16% 15% 16% 10% 14%
116
Table 20: Type of internet connection at home
Connection Type ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 438 297 83 47 1,322
24 Hrs Broadband 40% 40% 44% 38% 40%
Broadband Dial Up 27% 27% 30% 21% 27%
Regular Dial Up 13% 11% 11% 17% 12%
Cable 7% 15% 8% 15% 9%
Mobile Connection 7% 3% 4% 7% 6%
Wi Fi Connection 2% 0.7% 2% 0.0% 2%
Lease/Dedicated line 0.8% 1% 0.0% 3% 0.8%
Others 1% 0.2% 0.0% 0.0% 0.8%
Don't Know 2% 2% 1% 0.0% 2%
Table 21: Type of internet connection at office
Connection Type ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 441 305 80 53 1,345
24 Hrs Broadband 38% 37% 44% 31% 39%
Broadband Dial Up 21% 19% 21% 29% 21%
Lease/Dedicated line 18% 18% 8% 7% 15%
Regular Dial Up 5% 6% 2% 9% 6%
Cable 4% 8% 6% 9% 5%
Wi Fi Connection 3% 4% 0.0% 4% 3%
Mobile Connection 2% 1% 6% 3% 2%
Others 2% 0.2% 0.0% 2% 0.9%
Don't Know 7% 8% 13% 8% 9%
Table 22: Service provider subscribed to at home
Service Provider ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 438 297 83 47 1,322
BSNL/Sancharnet 38% 31% 29% 50% 37%
Airtel/Bharti 16% 12% 23% 19% 16%
VSNL / Tata 10% 10% 13% 15% 11%
MTNL 7% 11% 9% 3% 8%
Local Cable Operator 9% 10% 10% 0.0% 7%
Reliance 7% 5% 6% 4% 7%
Sify 7% 10% 3% 9% 7%
Spectranet 0.1% 0.5% 0.0% 0.0% 0.2%
Others 6% 8% 5% 2% 6%
Don't Know 0.7% 3% 2% 0.0% 2%
117
Table 23: Service provider subscribed to at office
Service Provider ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 441 305 80 53 1,345
BSNL/Sancharnet 32% 29% 21% 39% 29%
Airtel/Bharti 13% 15% 30% 15% 17%
VSNL / Tata 13% 13% 7% 21% 15%
Reliance 8% 7% 9% 2% 7%
MTNL 6% 6% 9% 6% 6%
Sify 3% 6% 3% 3% 3%
Local Cable Operator 3% 3% 9% 2% 3%
Spectranet 0.5% 0.5% 0.0% 0.0% 0.3%
Others 9% 7% 1% 4% 7%
Don't Know 13% 13% 12% 9% 13%
Table 24: Frequency of accessing internet from home
Frequency ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 432 291 78 47 1,296
Over 5 times a Day 26% 32% 29% 26% 29%
2-5 times a Day 33% 29% 32% 30% 31%
Once Daily 32% 28% 31% 28% 28%
Once In 2-3 Days 6% 7% 5% 13% 7%
Once a Week 2% 3% 3% 2% 3%
1-3 times a Month 0.5% 0.6% 0.9% 2% 0.9%
Once in More than a Month 0.4% 0.0% 0.0% 0.0% 0.6%
Table 25: Frequency of accessing internet from office
Frequency ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 414 287 71 46 1,252
Over 5 times a Day 52% 61% 54% 30% 52%
2-5 times a Day 25% 19% 21% 42% 24%
Once Daily 15% 15% 16% 20% 17%
Once In 2-3 Days 5% 2% 7% 4% 4%
Once a Week 2% 3% 0.4% 0.0% 2%
1-3 times a Month 0.8% 0.1% 0.0% 0.0% 0.6%
Once in More than a Month 0.0% 0.3% 2% 4% 0.9%
118
Table 26: Time of the day accessing internet from home
Time Slot ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 431 290 79 46 1,283
Before 9.00 AM 6% 8% 7% 5% 6%
9.00 AM-12.00 Noon 7% 7% 11% 7% 8%
12.00 Noon - 3.00 PM 3% 7% 2% 5% 4%
3.00 PM-6.00 PM 3% 1% 2% 4% 3%
6.00 PM - 9.00 PM 15% 15% 9% 17% 14%
9.00 PM - 12.00 Midnight 42% 37% 31% 36% 38%
After 12.00 Midnight 3% 2% 1% 0.0% 2%
Throughout the Day 20% 24% 36% 27% 25%
Table 27: Time of the day accessing internet from office
Time Slot ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 418 290 71 47 1,256
Before 9.00 AM 0.7% 2% 2% 0.0% 1%
9.00 AM-12.00 Noon 20% 16% 13% 32% 17%
12.00 Noon - 3.00 PM 19% 11% 28% 19% 18%
3.00 PM-6.00 PM 11% 13% 10% 19% 13%
6.00 PM - 9.00 PM 7% 3% 6% 5% 5%
9.00 PM - 12.00 Midnight 2% 0.5% 4% 0.0% 2%
After 12.00 Midnight 0.0% 0.7% 1% 0.0% 0.7%
Throughout the Day 41% 54% 36% 26% 43%
Table 28: Duration of internet usage from home
Time Spent ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 428 288 80 45 1,286
Less than 30 Minutes 18% 12% 14% 18% 16%
30 to 60 Minutes 28% 25% 23% 27% 26%
1-2 Hours 32% 38% 37% 36% 33%
2-5 Hours 16% 18% 14% 16% 18%
5-8 Hours 5% 2% 7% 2% 4%
More than 8 Hours 2% 5% 4% 2% 4%
119
Table 29: Duration of internet usage from office

Sample Base 408 283 71 47 1,227
30 to 60 Minutes 21% 19% 21% 17% 21%
1-2 Hours 30% 25% 27% 32% 26%
2-5 Hours 19% 20% 27% 19% 19%
5-8 Hours 9% 11% 6% 8% 9%
More than 8 Hours 5% 12% 10% 7% 9%
Table 30: Duration of internet usage during weekdays

Sample Base 504 347 94 62 1,534
30 to 60 Minutes 16% 13% 15% 11% 15%
1-2 Hours 33% 35% 29% 43% 32%
2-5 Hours 26% 25% 33% 25% 27%
5-8 Hours 7% 9% 9% 4% 8%
More than 8 Hours 9% 13% 7% 11% 11%
Table 31: Duration of internet usage during weekends

Sample Base 453 294 75 51 1,331
30 to 60 Minutes 15% 17% 9% 8% 15%
1-2 Hours 28% 23% 26% 30% 28%
2-5 Hours 26% 30% 33% 33% 27%
5-8 Hours 9% 11% 6% 14% 10%
More than 8 Hours 10% 11% 12% 10% 10%
120
Table 32: Duration of PC usage from home

Sample Base 447 301 85 47 1,340
30 to 60 Minutes 25% 25% 25% 14% 22%
1-2 Hours 30% 32% 31% 45% 32%
2-5 Hours 20% 21% 16% 25% 21%
5-8 Hours 7% 4% 12% 9% 8%
More than 8 Hours 4% 6% 3% 4% 6%
Table 33: Duration of PC usage from office

Sample Base 421 295 74 48 1,284
Less than 30 Minutes 3% 2% 4% 0.0% 3%
30 to 60 Minutes 3% 5% 8% 13% 6%
1-2 Hours 13% 14% 21% 24% 14%
2-5 Hours 28% 21% 33% 23% 25%
5-8 Hours 28% 31% 17% 30% 28%
More than 8 Hours 25% 27% 17% 10% 24%
Table 34: Time spent by internet users on watching TV

Sample Base 497 343 96 60 1,518
30 to 60 Minutes 27% 29% 31% 19% 28%
1-2 Hours 44% 49% 44% 55% 46%
2-5 Hours 12% 10% 14% 9% 10%
5-8 Hours 1% 0.2% 1% 2% 1%
More than 8 Hours 0.3% 2% 0.0% 0.4% 0.6%
121
Table 35: Time spent by internet users on reading newspaper

Sample Base 501 345 95 60 1,537
30 to 60 Minutes 45% 43% 43% 45% 45%
1-2 Hours 15% 14% 18% 21% 15%
2-5 Hours 2% 0.4% 1% 0.0% 0.8%
5-8 Hours 0.0% 0.0% 0.0% 0.0% 0.0%
More than 8 Hours 0.0% 0.3% 0.0% 0.0% 0.2%
Table 36: Time spent by internet users on listening to radio

Sample Base 332 231 58 46 1,007
30 to 60 Minutes 29% 26% 22% 23% 27%
1-2 Hours 14% 20% 20% 23% 17%
2-5 Hours 4% 5% 2% 2% 4%
5-8 Hours 0.0% 2% 1% 5% 1%
More than 8 Hours 2% 0.4% 0.0% 0.0% 1%
Table 37: Professional activities

Sample Base 533 367 97 64 1,623
Emailing - work related 88% 93% 94% 90% 91%
Job Search 75% 81% 79% 94% 77%
Instant messaging 67% 74% 81% 95% 72%
Check business/Financial news 68% 61% 79% 54% 66%
Search work related info 64% 67% 63% 58% 61%
Business/prof. networking 43% 47% 47% 39% 45%
Check business travel info. 34% 35% 32% 38% 34%
Look for Seminar/workshops 32% 34% 40% 47% 31%
None of the Above 0.9% 0.2% 0.0% 0.0% 0.6%
122
Table 38: Personal activities

Sample Base 533 367 97 64 1,623
Emailing - personal 95% 94% 96% 95% 94%
Check news 72% 81% 77% 94% 77%
Check Sports 61% 72% 71% 93% 66%
Search for product information 56% 67% 68% 47% 60%
Chatting 54% 60% 65% 64% 60%
Matrimonial search 52% 70% 58% 86% 59%
Dating/Friendship 53% 60% 55% 88% 57%
Astrology 47% 61% 58% 90% 56%
Social networking/communities 49% 61% 58% 93% 55%
Share pictures 45% 51% 52% 67% 49%
Check personal travel info. 48% 46% 42% 39% 43%
Check hobby related info 36% 40% 53% 54% 39%
Check health & lifestyle info 40% 40% 38% 57% 38%
Check cinema content 26% 27% 24% 45% 28%
None of the above 0.2% 0.1% 0.0% 0.0% 0.1%
Table 39: Downloading activities

Sample Base 533 367 97 64 1,623
Music 58% 70% 60% 93% 63%
Online games 53% 72% 65% 93% 62%
Mobile contents (ring tones/games) 49% 68% 55% 91% 59%
Educational / Learning material 48% 62% 49% 89% 55%
Screensavers/wallpapers 39% 47% 38% 54% 43%
Movies 29% 35% 32% 45% 32%
Adult content 28% 23% 23% 31% 26%
None of the above 13% 8% 10% 0.0% 11%
123
Table 40: E-commerce related activities

Sample Base 533 367 97 64 1,623
Online stock trading 100% 100% 100% 100% 100%
Check financial info 81% 84% 90% 95% 84%
Net banking 68% 65% 79% 54% 65%
E-greetings 60% 64% 58% 59% 60%
Check real estate info 48% 62% 55% 84% 54%
Online bill payment 51% 46% 55% 42% 46%
Buy non-travel products 50% 49% 52% 31% 46%
Book air tickets 48% 43% 47% 45% 44%
Book train tickets 40% 38% 31% 36% 38%
Net telephony 21% 21% 25% 22% 23%
Book hotels 13% 12% 11% 19% 13%
None of these 0.0% 0.0% 0.0% 0.0% 0.0%
Table 41: Online shopping
Online Shopping ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 533 367 97 64 1,623
Searched only 17% 18% 21% 23% 20%
Both searched and bought 73% 71% 74% 62% 68%
Neither searched nor bought 10% 11% 5% 15% 12%
Table 42: Response to online marketing stimulus
Response ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 474 324 90 51 1,415
Participated in an online contest 53% 63% 57% 35% 56%
Clicked a banner ad 51% 61% 60% 40% 55%
Clicked a sponsored search ad 44% 56% 59% 34% 50%
Bid/Bought in an Online auction 30% 41% 38% 24% 32%
Bought in a special promotion / deal 30% 30% 40% 25% 31%
Clicked a product/service e-mailer 23% 27% 31% 11% 24%
None of the above 19% 12% 12% 37% 16%
124
Table 43: Blogging activities

Sample Base 533 367 97 64 1,623
Check / read blogs at least once a week 28% 34% 27% 36% 30%
Comment on blog post at least once a week 16% 14% 14% 23% 15%
Have a blog site of my own 10% 11% 12% 11% 10%
Check / read blogs less than once a week 5% 5% 10% 5% 5%
Comment on blog post less than once a week 3% 5% 7% 3% 3%
None of the above 65% 57% 57% 55% 62%
Table 44: Member of an online community
Membership ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 533 367 97 64 1,623
Not a member of any online community 54% 50% 55% 44% 53%
Member of an online community 46% 50% 45% 57% 47%
125
Table 45: Membership by type of online community
Membership ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 533 367 97 64 1,623
Not a member of any online community 54% 50% 55% 44% 53%
Alumni & Schools 12% 12% 6% 3% 10%
Business / Professional community 8% 8% 11% 4% 7%
Romance & Relationships 6% 5% 5% 6% 6%
Computers & Internet 5% 5% 5% 5% 5%
Individuals 2% 2% 3% 9% 3%
Cultures & Community 2% 2% 0.0% 2% 2%
Games 0.4% 3% 6% 1% 2%
Music 0.6% 1% 0.0% 7% 2%
Schools & Education 1% 2% 4% 5% 2%
Travel 0.9% 0.7% 0.5% 6% 1%
Company 1% 0.7% 1% 1% 1%
Automotive 0.7% 0.6% 1% 1% 1%
Health, Wellness & Fitness 1% 1% 0.0% 0.0% 0.9%
Family & Home 1% 1% 0.0% 0.0% 0.8%
Arts & Entertainment 0.4% 0.7% 0.0% 0.0% 0.7%
Religion & Beliefs 0.4% 0.0% 0.3% 0.0% 0.6%
Science & History 0.3% 0.4% 0.0% 2% 0.6%
Hobbies & Crafts 0.7% 0.8% 0.7% 0.0% 0.6%
Countries & Regional 0.2% 0.9% 0.6% 2% 0.4%
Pets & Animals 0.7% 0.3% 0.0% 0.0% 0.4%
Recreation & Sports 0.0% 0.5% 0.0% 0.0% 0.3%
Fashion & Beauty 0.5% 0.3% 0.0% 0.0% 0.2%
Gay, Lesbian & Bi 0.0% 0.7% 0.0% 1% 0.2%
Food, Drink & Wine 0.0% 0.5% 0.0% 0.0% 0.2%
Cities & Neighborhoods 0.2% 0.2% 0.3% 0.0% 0.1%
Government & Politics 0.1% 0.0% 0.0% 2% 0.1%
Table 46: Usage of other language websites

Sample Base 533 367 97 64 1,623
Use other language websites 13% 16% 10% 12% 15%
Use only English websites 87% 84% 90% 89% 86%
126
Table 47: Online activities desired in other languages

Sample Base 533 367 97 64 1,623
Email 56% 57% 55% 74% 59%
Chatting 37% 44% 44% 49% 43%
Entertainment 40% 45% 37% 59% 43%
Online news 40% 43% 32% 50% 41%
Search information 31% 37% 39% 38% 35%
Online learning / education 30% 37% 28% 45% 33%
Astrology 22% 29% 23% 38% 26%
Travel related information 23% 33% 18% 33% 26%
Online shopping 24% 29% 21% 39% 26%
Blog 18% 20% 20% 20% 18%
Matrimony 16% 22% 19% 26% 18%
Not Interested 25% 19% 21% 22% 23%
Table 48: Problems faced while surfing the internet
Problems Faced ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 533 367 97 64 1,623
Spam / junk mails 65% 61% 57% 57% 62%
Slow website opening 60% 60% 59% 68% 60%
Unsolicited ads/pop-ups 59% 57% 70% 43% 59%
Virus / spyware 59% 57% 63% 56% 56%
Difficult to connect 26% 32% 31% 46% 29%
Lack of response to queries 29% 25% 44% 30% 29%
Cumbersome navigation 20% 21% 18% 22% 19%
Lack of local language content 7% 11% 7% 11% 9%
Never faced any problem 7% 7% 2% 6% 6%
Others 2% 1% 1% 2% 2%
127
Table 49: Top of mind unaided recall - all websites

Sample Base 529 360 95 64 1,599
Google 36% 30% 30% 24% 32%
Yahoo 23% 23% 25% 57% 26%
Rediff 14% 18% 9% 4% 14%
Gmail 3% 3% 5% 1% 3%
Hotmail 1% 4% 3% 0.0% 2%
Orkut 1% 1% 1% 2% 2%
ICICIDirect 5% 0.0% 0.0% 0.0% 2%
Moneycontrol 0.4% 0.7% 7% 0.0% 1%
MSN 0.9% 1% 0.7% 0.0% 0.7%
Contest2win 0.0% 2% 0.0% 0.0% 0.5%
Ebay 0.9% 0.1% 0.0% 0.0% 0.4%
ICICIbank 1% 0.0% 0.0% 0.0% 0.4%
NDTV 1% 0.0% 0.0% 0.0% 0.4%
Manoramaonline 0.0% 0.0% 0.0% 0.0% 0.4%
Economictimes 0.4% 0.0% 0.0% 0.0% 0.4%
Naukri 0.4% 0.0% 0.0% 0.0% 0.3%
Microsoft 0.2% 0.0% 0.0% 0.0% 0.3%
Santabanta 0.3% 0.0% 3% 0.3% 0.3%
Wikipedia 0.0% 0.8% 0.8% 0.0% 0.3%
India 0.0% 0.0% 0.0% 0.0% 0.3%
Indiabulls 0.0% 0.0% 0.7% 0.0% 0.3%
Sify 0.3% 0.1% 0.0% 0.0% 0.2%
Nokia 0.1% 0.7% 0.0% 0.0% 0.2%
Espnstar 0.2% 0.7% 0.0% 0.0% 0.2%
BBC 0.0% 0.0% 0.0% 0.0% 0.2%
BSNL 0.0% 1% 0.0% 0.0% 0.2%
Reliance 0.0% 0.5% 0.2% 0.0% 0.1%
India games 0.0% 0.0% 0.0% 0.0% 0.1%
You tube 0.0% 0.4% 0.0% 0.0% 0.1%
Cricinfo 0.0% 0.0% 0.0% 0.0% 0.1%
NSEindia 0.0% 0.0% 0.0% 0.0% 0.1%
Sharekhan 0.0% 0.6% 0.0% 0.0% 0.1%
Timesjob 0.1% 0.1% 0.0% 0.4% 0.1%
Ebizel 0.0% 0.0% 0.0% 0.0% 0.1%
Makemytrip 0.4% 0.0% 0.0% 0.0% 0.1%
Zapak 0.0% 0.5% 0.0% 0.5% 0.1%
HDFC 0.0% 0.2% 0.0% 0.0% 0.1%
Indiainfoline 0.0% 0.0% 0.0% 0.0% 0.1%
Indiamart 0.0% 0.0% 0.7% 0.0% 0.1%
Samachar 0.0% 0.7% 0.0% 0.0% 0.1%
Monster 0.0% 0.0% 0.0% 0.0% 0.0%
WWE 0.0% 0.0% 0.0% 0.0% 0.0%
Freshersworld 0.0% 0.0% 0.0% 0.0% 0.0%
Howstuffworks 0.0% 0.0% 0.0% 0.0% 0.0%
128
IRCTC 0.0% 0.0% 0.0% 0.0% 0.0%
Funmaza 0.0% 0.0% 0.0% 0.0% 0.0%
CBSE 0.0% 0.0% 0.0% 0.0% 0.0%
Download 0.0% 0.0% 0.0% 0.0% 0.0%
Hi5 0.0% 0.0% 0.0% 0.0% 0.0%
Hpindia 0.0% 0.0% 0.0% 0.0% 0.0%
Indiafm 0.0% 0.1% 0.0% 0.0% 0.0%
Raaga 0.0% 0.0% 0.0% 0.0% 0.0%
Sony 0.0% 0.1% 0.0% 0.0% 0.0%
Timesofindia 0.0% 0.0% 0.0% 0.0% 0.0%
Yatra 0.0% 0.0% 0.0% 0.0% 0.0%
123Greetings 0.0% 0.0% 0.5% 0.3% 0.0%
Amazon 0.0% 0.0% 0.0% 0.0% 0.0%
Bharatmatrimony 0.0% 0.0% 0.0% 0.0% 0.0%
Indianexpress 0.0% 0.0% 0.0% 0.0% 0.0%
Indianrailways 0.1% 0.0% 0.0% 0.0% 0.0%
Indya 0.0% 0.0% 0.0% 0.0% 0.0%
Shaadi 0.0% 0.0% 0.0% 0.0% 0.0%
VSNL 0.0% 0.0% 0.0% 0.0% 0.0%
Rcm business 0.0% 0.1% 0.0% 0.0% 0.0%
Mail2 web 0.0% 0.0% 0.0% 0.0% 0.0%
Airtel 0.0% 0.0% 0.0% 0.0% 0.0%
Others 7% 10% 12% 9% 9%
129
Table 50: Most used website - all websites

Sample Base 529 365 96 64 1,610
Google 38% 34% 23% 15% 31%
Yahoo 19% 18% 27% 75% 22%
Rediff 13% 17% 5% 4% 13%
Gmail 3% 4% 10% 0.9% 4%
Orkut 4% 4% 0.1% 2% 4%
Icicidirect 7% 0.0% 0.0% 0.0% 3%
Moneycontrol 0.7% 2% 2% 0.0% 2%
Indiatimes 1% 2% 0.0% 2% 1%
Hotmail 0.8% 2% 5% 0.0% 1%
Nseindia 0.8% 0.1% 0.0% 0.0% 1%
Icicibank 2% 0.0% 0.0% 0.0% 1%
Wikipedia 0.4% 0.7% 5% 0.0% 0.8%
Sharekhan 0.0% 3% 0.0% 0.0% 0.8%
MSN 0.6% 0.6% 0.0% 0.0% 0.7%
Naukri 0.4% 0.5% 0.4% 0.5% 0.5%
Sify 0.4% 1% 0.7% 0.0% 0.4%
Ebay 0.5% 0.0% 4% 0.0% 0.4%
Contest2win 0.0% 1% 2% 0.0% 0.4%
Bseindia 0.1% 1% 0.0% 0.0% 0.4%
Santabanta 0.0% 0.0% 2% 0.0% 0.3%
Youtube 0.0% 0.4% 0.0% 0.0% 0.1%
Espnstar 0.2% 0.1% 0.2% 0.0% 0.1%
Download 0.0% 0.0% 0.0% 0.0% 0.0%
Monster 0.0% 0.0% 0.0% 0.0% 0.0%
Raaga 0.0% 0.0% 0.0% 0.0% 0.0%
WWE 0.0% 0.0% 0.0% 0.0% 0.0%
Timesjob 0.0% 0.0% 0.0% 0.0% 0.0%
Others 9% 7% 13% 1% 12%
Table 51: Preferred website for emailing

Sample Base 533 367 97 64 1,623
Yahoo 43% 38% 49% 74% 45%
Gmail 26% 27% 23% 14% 25%
Rediff 17% 22% 19% 4% 19%
Hotmail 10% 10% 6% 4% 8%
Sancharnet/BSNL 2% 0.9% 0.4% 0.5% 2%
Sify 0.7% 0.3% 0.4% 0.0% 0.5%
VSNL 0.5% 1% 0.0% 2% 0.5%
Lycos 0.3% 0.3% 0.0% 0.0% 0.4%
AOL 0.0% 0.0% 0.0% 0.0% 0.0%
130
Table 52: Multiple user shares of email websites

Sample Base 533 367 97 64 1,623
Yahoo 88% 90% 86% 99% 89%
Gmail 66% 72% 64% 40% 67%
Rediff 61% 67% 54% 62% 61%
Hotmail 47% 55% 43% 33% 48%
Indiatimes 33% 35% 25% 11% 31%
Sify 13% 20% 21% 24% 17%
Sancharnet/BSNL 13% 8% 7% 10% 10%
VSNL 9% 6% 0.9% 11% 8%
AOL 2% 8% 3% 5% 4%
Lycos 5% 3% 0.2% 1% 3%
Others 6% 6% 2% 3% 5%
Table 53: No. of email accounts
No. Of Email A/C ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 533 367 97 64 1,623
One 10% 7% 10% 8% 9%
Two 26% 20% 21% 37% 24%
Three 25% 23% 24% 25% 25%
Four 18% 24% 23% 9% 20%
Five or more 21% 26% 21% 22% 22%
Average email ids 3.3 3.6 3.5 3.3 3.4
131
Table 54: Preferred website for job search

Sample Base 392 290 75 60 1,234
Naukri 54% 56% 51% 29% 49%
Monster 23% 22% 14% 22% 21%
Timesjobs 11% 11% 17% 12% 13%
Google 0.8% 0.1% 0.0% 15% 3%
Indiatimes 2% 2% 0.4% 0.4% 2%
Rediff 1% 0.5% 0.1% 0.6% 2%
Jobsahead 2% 0.3% 8% 0.0% 2%
Yahoo 0.6% 1% 0.0% 13% 1%
Jobs 0.6% 3% 3% 0.4% 1%
Jobstreet 0.6% 0.3% 0.3% 0.0% 0.9%
Clickjobs 0.8% 2% 0.0% 0.0% 0.6%
Freshersworld 0.3% 0.3% 3% 0.0% 0.3%
Jobsearch 0.1% 0.2% 0.0% 0.0% 0.3%
Jobsindia 0.0% 0.2% 0.0% 0.0% 0.1%
Devnetjobs 0.0% 0.0% 0.0% 0.0% 0.0%
Others 3% 3% 3% 8% 4%
132
Table 55: Preferred website for mobile content

Sample Base 255 235 52 60 933
Yahoo 8% 10% 27% 73% 15%
Rediff 16% 13% 4% 4% 13%
Indiatimes 10% 10% 17% 0.6% 10%
Nokia 8% 8% 1% 1% 9%
Google 4% 4% 0.7% 5% 5%
Airtel 5% 2% 0.0% 0.0% 5%
Hutch 7% 6% 0.7% 1% 4%
Zedge 2% 1% 7% 4% 4%
Funmaza 5% 3% 1% 0.0% 3%
Sify 5% 2% 3% 0.0% 3%
Mobile9 2% 6% 0.0% 0.0% 3%
Ringtones 4% 0.8% 0.0% 0.0% 2%
Mobango 2% 5% 0.0% 0.0% 2%
Sonyericsson 1% 1% 0.0% 0.0% 2%
Motozone 1% 4% 0.0% 0.0% 1%
Santabanta 2% 0.1% 2% 0.4% 1%
Masti4India 0.8% 0.3% 5% 0.0% 1%
Zapak 0.0% 2% 0.0% 0.6% 1%
Cooltoad 1% 2% 0.0% 0.0% 0.9%
Download 0.1% 1% 0.0% 0.0% 0.8%
Tagtag 0.9% 1% 0.0% 0.0% 0.8%
Hungama 1% 2% 0.0% 0.0% 0.8%
Games 0.1% 2% 5% 0.0% 0.7%
R World 0.4% 0.3% 2% 0.0% 0.7%
Freeringtones 0.8% 0.5% 0.0% 0.0% 0.6%
Mobileringtones 0.0% 2% 0.0% 0.1% 0.5%
Cellebrum 0.1% 0.0% 0.0% 0.0% 0.5%
Idea 0.0% 2% 0.0% 0.0% 0.5%
Indiafm 0.0% 2% 0.0% 0.0% 0.4%
Getjar 1% 0.0% 0.0% 0.0% 0.3%
Dotsis 0.0% 0.0% 0.0% 0.0% 0.3%
Mauj 0.5% 0.1% 0.0% 0.1% 0.2%
Papuyaar 0.6% 0.0% 0.0% 0.0% 0.2%
Raaga 0.0% 0.0% 0.0% 0.0% 0.2%
Samsungmobile 0.5% 0.0% 0.0% 0.0% 0.1%
MSN 0.0% 0.2% 0.0% 0.4% 0.1%
Apniisp 0.1% 0.1% 0.0% 0.0% 0.1%
BSNL 0.0% 0.0% 0.0% 0.0% 0.0%
Others 10% 6% 24% 10% 10%
133
Table 56: Preferred website for sports

Sample Base 309 244 66 59 1,026
Espnstarsports 29% 27% 34% 10% 29%
Cricinfo 18% 19% 19% 0.0% 16%
Yahoo 9% 5% 20% 66% 11%
Rediff 12% 13% 6% 1% 10%
Cricketnext 5% 3% 14% 0.0% 4%
Google 3% 4% 0.0% 6% 4%
Sports 0.1% 6% 0.4% 4% 3%
NDTV 3% 3% 0.9% 0.0% 2%
Sify 2% 4% 0.0% 3% 2%
Tensports 1% 1% 0.0% 2% 1%
BBC Sports 2% 0.0% 0.0% 2% 1%
WWE 0.2% 1% 0.0% 0.1% 0.8%
Timesofindia 1% 0.0% 0.0% 0.0% 0.7%
Iccworldcup 2% 0.0% 0.0% 0.0% 0.7%
MSN 1% 0.2% 0.1% 0.0% 0.6%
CNN 0.2% 0.1% 0.0% 0.0% 0.5%
Cricbuzz 0.8% 0.0% 0.6% 0.0% 0.5%
Khel 0.8% 0.0% 0.2% 0.0% 0.4%
DD Sports 0.1% 0.0% 0.0% 0.0% 0.2%
Zeesports 0.1% 0.1% 0.0% 0.0% 0.1%
Others 6% 11% 3% 3% 8%
134
Table 57: Preferred website for travel products

Sample Base 378 274 69 61 1,170
Yatra 27% 26% 21% 15% 22%
Makemytrip 23% 22% 22% 1% 21%
IRCTC 18% 19% 16% 1% 19%
Yahoo 0.9% 1% 0.9% 79% 5%
Travelguru 8% 3% 4% 0.6% 4%
Google 3% 2% 10% 0.7% 4%
Cleartrip 3% 4% 4% 0.0% 3%
Rediff 3% 4% 0.5% 2% 3%
Indiatimes 2% 1% 2% 0.0% 2%
Airdeccan 4% 0.8% 2% 1% 2%
Travel India 0.1% 1% 0.0% 0.0% 0.9%
Rajtravels 0.3% 3% 0.0% 0.0% 0.7%
Sify 0.6% 2% 0.0% 0.1% 0.6%
Goair 0.5% 0.0% 3% 0.0% 0.6%
Travel 0.5% 0.7% 0.0% 0.0% 0.4%
Jetairways 0.1% 0.9% 0.0% 0.0% 0.4%
Airindia 0.0% 1% 0.0% 0.0% 0.3%
Tours 0.0% 0.0% 0.0% 0.0% 0.3%
Spicejet 0.1% 0.0% 0.0% 0.0% 0.3%
Incredibleindia 0.0% 0.0% 3% 0.0% 0.3%
Flykingfisher 0.2% 0.2% 0.0% 0.0% 0.3%
Travelocity 0.0% 0.1% 0.0% 0.0% 0.3%
MSN 0.3% 0.2% 0.0% 0.0% 0.2%
Indianairlines 0.0% 0.1% 0.0% 0.0% 0.2%
Hotels 0.1% 0.7% 0.0% 0.0% 0.2%
KSRTC 0.0% 0.2% 0.0% 0.0% 0.2%
Sitatours 0.0% 0.1% 0.0% 0.0% 0.2%
Indiatravels 0.3% 0.0% 0.0% 0.0% 0.1%
Thomascook 0.0% 0.0% 0.0% 0.0% 0.0%
Airsahara 0.0% 0.0% 0.0% 0.0% 0.0%
Others 6% 6% 13% 0.0% 8%
135
Table 58: Preferred website for matrimony

Sample Base 265 245 55 57 936
Shaadi 35% 43% 15% 26% 35%
Bharatmatrimony 36% 35% 63% 7% 34%
Yahoo 4% 0.9% 0.0% 45% 5%
Jeevansaathi 3% 3% 3% 0.0% 4%
Tamilmatrimony 6% 0.1% 0.0% 0.0% 3%
Simplymarry 2% 5% 9% 1% 3%
Matrimonial 0.8% 3% 0.0% 5% 2%
Matrimony 2% 0.0% 0.0% 9% 2%
Rediff 3% 2% 0.5% 2% 2%
Google 0.8% 0.7% 0.0% 5% 1%
Indiatimes 1% 0.8% 3% 0.0% 1%
Telugumatrimony 2% 1% 0.0% 0.0% 1%
Oriyamatrimony 0.0% 2% 0.0% 0.0% 0.5%
Bengalimatrimony 0.9% 0.0% 0.0% 0.0% 0.5%
Keralamatrimony 0.6% 0.0% 0.1% 0.0% 0.4%
Indiamatrimony 0.6% 0.7% 0.0% 0.0% 0.4%
Indianmatrimony 0.0% 1% 0.0% 0.0% 0.3%
Punjabmatrimony 1% 0.0% 0.0% 0.0% 0.3%
Hindimatrimony 0.8% 0.0% 0.5% 0.0% 0.3%
Sify 0.8% 0.0% 0.0% 0.0% 0.2%
Matchmaker 0.5% 0.0% 0.0% 0.0% 0.2%
MSN 0.0% 0.0% 0.0% 0.0% 0.1%
Gujuratimatrimony 0.0% 0.5% 0.0% 0.0% 0.1%
Marathimatrimony 0.2% 0.0% 0.0% 0.0% 0.0%
Urdumatrimony 0.0% 0.0% 0.0% 0.0% 0.0%
Agarwal2Agarwal 0.0% 0.0% 0.0% 0.0% 0.0%
Sindhimatrimony 0.0% 0.0% 0.0% 0.0% 0.0%
Others 0.8% 3% 5% 0.3% 3%
136
Table 59: Preferred website for financial news/info

Sample Base 426 300 86 63 1,335
Moneycontrol/CNBC 29% 27% 43% 0.0% 26%
ICICI Direct/ICICI Bank 32% 7% 4% 0.0% 15%
Yahoo 3% 3% 2% 96% 8%
Sharekhan 0.6% 28% 0.2% 0.0% 6%
Economictimes 6% 4% 0.3% 0.0% 4%
NSE 0.8% 2% 5% 0.0% 4%
NDTV/NDTVprofit 6% 2% 1% 0.0% 4%
Indiatimes 2% 4% 3% 0.0% 3%
Indiabulls 1% 0.1% 33% 0.0% 3%
Google 1% 2% 0.0% 0.0% 2%
Rediff 3% 3% 0.6% 3% 2%
Kotaksecurities 0.6% 0.0% 0.0% 0.0% 1%
Sify 2% 2% 0.0% 0.0% 1%
Financialexpress 1% 2% 0.0% 0.0% 1%
Equitymaster 0.2% 1% 0.0% 0.0% 1%
Business 0.6% 1% 0.2% 0.0% 1%
Timesofindia 0.7% 1% 2% 1% 0.8%
Indiainfoline 0.6% 0.2% 0.0% 0.0% 0.6%
Stockmarket 0.5% 0.0% 0.3% 0.0% 0.5%
HDFC 0.6% 0.0% 0.0% 0.0% 0.5%
Capitalmarket 0.5% 0.1% 0.0% 0.0% 0.5%
5Paisa 0.9% 0.2% 0.0% 0.0% 0.5%
Valueresearch 0.4% 0.7% 0.2% 0.0% 0.4%
Reliancemoney 0.0% 0.0% 0.0% 0.0% 0.4%
CNN 0.4% 0.0% 0.0% 0.0% 0.3%
Zeebusiness 0.0% 0.7% 0.2% 0.0% 0.3%
Efinancialnews 0.0% 1% 0.0% 0.0% 0.3%
Karvey 0.2% 0.0% 0.0% 0.0% 0.3%
BBC 0.0% 0.0% 0.0% 0.0% 0.2%
MSN 0.1% 0.0% 0.0% 0.4% 0.1%
Financialnews 0.0% 0.0% 0.0% 0.0% 0.0%
Ibnlive 0.1% 0.0% 0.0% 0.0% 0.0%
Manoramaonline 0.1% 0.0% 0.0% 0.0% 0.0%
Others 7% 7% 6% 0.0% 12%
137
Table 60: Preferred website for cinema

Sample Base 261 215 50 60 894
Yahoo 7% 8% 17% 68% 12%
PVR Cinemas 11% 11% 17% 0.0% 9%
Indiafm 6% 7% 4% 3% 6%
Rediff 6% 9% 0.9% 4% 6%
Google 3% 3% 0.7% 10% 5%
Indiatimes 6% 3% 5% 0.0% 4%
Funcinemas 3% 5% 6% 0.0% 4%
Cinema 4% 6% 0.8% 0.0% 4%
Bollywood 4% 4% 5% 3% 4%
Sify 5% 3% 0.0% 0.0% 3%
Movies 6% 1% 2% 0.0% 3%
Idlebrain 0.1% 3% 12% 0.2% 3%
Thecinema 3% 1% 0.0% 0.0% 2%
Imdb 4% 2% 6% 0.0% 2%
Tamilcinemas 0.2% 2% 0.0% 0.0% 2%
Adlabs 0.9% 5% 0.3% 0.0% 2%
Santabanta 0.9% 2% 2% 0.3% 2%
Inox 0.8% 2% 0.0% 0.0% 2%
Cinemax 2% 3% 0.0% 0.0% 2%
Zeecinemas 0.3% 0.5% 0.0% 0.3% 1%
Hollywood 1% 2% 0.0% 0.0% 1%
Chitraloka 0.0% 1% 0.0% 0.0% 1%
Raaga 0.2% 0.3% 0.0% 4% 0.8%
NDTV 0.0% 0.0% 0.0% 0.0% 0.8%
Indiaglitz 0.1% 2% 0.0% 0.0% 0.6%
Indiancinema 0.1% 0.3% 4% 0.0% 0.6%
Indya 0.7% 0.0% 0.0% 0.2% 0.6%
Glamsham 1% 0.1% 0.0% 0.0% 0.6%
Musicindiaonline 0.1% 2% 0.0% 0.0% 0.5%
Smashits 0.7% 0.0% 0.0% 3% 0.5%
Starmovies 0.0% 0.0% 0.2% 0.0% 0.5%
Filmfare 0.0% 0.0% 3% 0.0% 0.4%
Timesofindia 0.9% 0.0% 0.0% 0.0% 0.4%
Yashrajfilms 0.0% 1% 0.0% 0.4% 0.4%
Prasad2 1% 0.1% 0.0% 0.0% 0.4%
Youtube 0.1% 0.0% 0.0% 0.0% 0.3%
MSN 0.3% 0.2% 0.0% 0.0% 0.3%
Satyamcinema 0.8% 0.2% 0.0% 0.0% 0.3%
Sonypictures 0.0% 0.0% 0.0% 0.0% 0.3%
Teluguone 0.1% 0.0% 0.0% 0.0% 0.2%
Andhravilas 0.2% 0.0% 0.0% 0.0% 0.1%
Malayalamcinema 0.0% 0.0% 0.0% 0.0% 0.1%
Galatta 0.0% 0.0% 0.0% 0.0% 0.0%
Cinesouth 0.0% 0.0% 0.0% 0.0% 0.0%
Funmala 0.0% 0.0% 0.0% 0.0% 0.0%
Others 19% 12% 15% 2% 14%
138
Table 61: Preferred website for games

Sample Base 263 236 57 60 950
Yahoo 23% 20% 20% 71% 24%
Zapak 18% 24% 29% 11% 20%
Miniclip 4% 6% 8% 0.1% 5%
Google 5% 4% 0.0% 7% 5%
Contest2Win 4% 0.8% 14% 0.0% 5%
Indiatimes 3% 6% 0.0% 0.5% 4%
Games 2% 5% 0.1% 0.0% 4%
Indiagames 4% 3% 3% 1% 4%
Onlinegames 2% 6% 0.1% 0.0% 2%
Rediff 3% 2% 0.4% 3% 2%
Cricinfo 3% 2% 0.0% 0.0% 2%
Download 2% 1% 0.5% 0.0% 1%
Sify 3% 2% 0.0% 0.0% 1%
MSN 0.6% 1% 2% 0.4% 1%
Freeonlinegames 0.6% 1% 0.0% 0.0% 1%
Freegames 3% 0.1% 0.0% 0.0% 1%
Bigfishgames 1% 0.6% 0.0% 0.0% 0.5%
Easports 0.0% 0.4% 0.2% 0.0% 0.4%
Games2win 0.0% 0.0% 4% 0.0% 0.4%
Hungama 1% 0.0% 2% 0.0% 0.4%
Realarcade 0.6% 0.0% 0.0% 0.0% 0.3%
Sports 0.2% 0.1% 0.0% 0.0% 0.3%
Santabanta 0.1% 0.0% 0.0% 0.0% 0.3%
Gamesonline 0.4% 0.7% 0.0% 0.0% 0.3%
Gamezone 0.0% 0.0% 0.0% 0.0% 0.3%
Cartoonnetwork 0.0% 0.0% 2% 0.0% 0.2%
Funmaza 0.0% 0.0% 0.0% 0.0% 0.2%
Funtoosh 0.0% 0.0% 0.0% 0.0% 0.2%
Gamespot 0.7% 0.0% 0.0% 0.0% 0.2%
Stickcricket 0.3% 0.0% 0.4% 0.0% 0.2%
Gamehouse 0.3% 0.1% 0.0% 0.0% 0.1%
Playgames 0.1% 0.0% 0.0% 0.0% 0.1%
Gamesworld 0.1% 0.1% 0.0% 0.0% 0.0%
Toondisneyindia 0.0% 0.0% 0.0% 0.0% 0.0%
Arcade 0.0% 0.1% 0.0% 0.0% 0.0%
Others 15% 14% 15% 6% 15%
139
Table 62: Preferred website for online shopping

Sample Base 372 285 61 63 1,164
Ebay 45% 41% 35% 13% 39%
Rediff 24% 31% 24% 6% 25%
Indiatimes 10% 10% 22% 6% 11%
Yahoo 2% 2% 0.3% 62% 6%
Futurebazaar 4% 4% 0.4% 0.0% 4%
Google 0.9% 2% 10% 9% 3%
Indiaplaza 4% 1% 0.0% 0.0% 2%
Sify 2% 2% 1% 0.0% 2%
Amazon 1% 0.1% 4% 0.0% 0.9%
Shopping 0.0% 0.0% 0.0% 0.0% 0.5%
Onlineshopping 0.6% 0.0% 0.0% 0.0% 0.5%
MSN 0.6% 0.1% 0.0% 0.4% 0.2%
Timesofindia 0.7% 0.1% 0.0% 0.0% 0.2%
Others 5% 5% 4% 4% 6%
140
Table 63: Preferred website for online news

Sample Base 381 293 72 59 1,226
NDTV 18% 19% 7% 0.0% 15%
Rediff 13% 15% 8% 3% 11%
Yahoo 6% 7% 14% 59% 10%
Indiatimes 10% 6% 5% 0.0% 8%
Google 4% 5% 3% 3% 5%
Ibnlive 5% 2% 19% 0.0% 5%
BBC 4% 6% 10% 5% 5%
Timesofindia 3% 6% 0.0% 0.0% 4%
Aajtak 3% 4% 1% 18% 4%
Sify 2% 3% 0.0% 0.0% 3%
CNBC 2% 2% 12% 0.0% 3%
Thehindu 2% 3% 1% 0.0% 3%
Eenadu 5% 0.0% 0.0% 0.3% 2%
CNN 2% 3% 1% 2% 2%
MSN 3% 0.9% 0.1% 0.0% 2%
Zeenews 0.7% 0.8% 5% 0.0% 1%
Jagran 2% 0.0% 4% 0.0% 1%
Hindustantimes 0.7% 0.3% 0.0% 0.0% 1%
Moneycontrol 2% 0.4% 2% 0.0% 1%
Manoramaonline 1% 0.0% 0.0% 1% 0.9%
Economictimes 0.7% 2% 0.3% 0.0% 0.9%
Esakal 0.6% 0.8% 0.0% 4% 0.7%
Times 1% 0.2% 0.0% 0.0% 0.5%
Starnews 0.2% 0.4% 0.0% 0.0% 0.4%
Dinamalar 0.5% 0.0% 0.6% 0.0% 0.3%
DD News 0.6% 0.0% 0.0% 0.0% 0.3%
Midday 0.4% 0.1% 0.0% 0.0% 0.3%
Hinduonnet 0.1% 0.6% 0.0% 0.0% 0.2%
Webduniya 0.0% 0.1% 0.0% 0.0% 0.1%
TV9 0.0% 0.0% 0.0% 0.0% 0.0%
Others 8% 11% 7% 6% 10%
141
Table 64: Preferred website for friendship/dating

Sample Base 267 209 52 58 910
Orkut 40% 34% 34% 3% 32%
Yahoo 18% 16% 19% 76% 24%
Rediff 11% 10% 15% 3% 9%
Fropper 4% 9% 2% 3% 5%
Indiatimes 6% 4% 11% 0.0% 5%
Friendfinder 0.8% 5% 6% 5% 3%
Adultfriendfinder 3% 6% 0.0% 0.0% 3%
Google 1% 3% 5% 7% 3%
Hi5 0.9% 3% 0.0% 0.1% 1%
Friendship 2% 0.9% 0.4% 0.0% 1%
Sify 1% 1% 0.0% 0.0% 1%
MSN 1% 0.1% 0.0% 3% 1%
Date 0.3% 2% 0.0% 0.0% 0.8%
Friends 0.0% 0.4% 0.0% 0.0% 0.6%
Batchmates 1% 0.0% 0.0% 0.0% 0.6%
Tagged 0.5% 0.1% 0.9% 0.0% 0.5%
Desimartini 0.0% 0.0% 0.8% 0.0% 0.2%
Match 0.0% 0.9% 0.0% 0.0% 0.2%
Friendster 0.0% 0.4% 0.0% 0.0% 0.1%
Others 9% 6% 7% 0.0% 9%
142
Table 65: Preferred website for music

Sample Base 305 242 55 59 997
Raaga 20% 30% 38% 3% 22%
Yahoo 8% 8% 6% 61% 11%
Cooltoad 6% 4% 5% 0.0% 5%
Google 2% 2% 0.0% 11% 4%
Musicindiaonline 5% 3% 0.2% 0.1% 4%
Rediff 3% 3% 11% 2% 4%
Music 3% 4% 0.0% 0.0% 3%
Indiatimes 4% 3% 0.4% 0.5% 3%
Mtv 3% 0.2% 0.1% 0.0% 2%
Papuyaar 2% 3% 2% 0.0% 2%
Mp3 2% 2% 0.4% 0.5% 2%
Songs 3% 2% 0.6% 0.0% 2%
Sify 4% 0.5% 3% 0.0% 2%
Tamilsongs 1% 2% 0.0% 0.0% 1%
Livewire 1% 0.9% 0.4% 0.0% 1%
Realplayer 1% 1% 0.0% 0.0% 1%
Smashits 0.9% 2% 5% 4% 1%
Bollyexpress 0.7% 2% 2% 0.0% 1%
Youtube 0.2% 2% 2% 0.0% 1%
Apniisp 0.4% 0.4% 0.3% 10% 1%
Dishant 2% 0.0% 0.0% 0.0% 1%
Mag4U 0.1% 4% 0.8% 0.0% 0.9%
Timesmusic 2% 1% 0.0% 0.0% 0.9%
Indianmusic 1% 0.7% 0.0% 0.1% 0.7%
Downloads 0.5% 2% 0.6% 0.0% 0.7%
Musicmazaa 0.0% 3% 0.0% 0.0% 0.7%
Indiafm 0.0% 1% 1% 3% 0.6%
Andhravilas 2% 0.0% 0.0% 0.0% 0.6%
123music 0.0% 0.8% 0.0% 0.0% 0.6%
Musiconline 0.5% 0.4% 0.0% 0.0% 0.6%
MSN 1% 0.3% 0.0% 0.0% 0.6%
Bollyfm 0.3% 0.0% 0.0% 3% 0.5%
Funmaza 0.4% 0.3% 0.0% 0.0% 0.5%
Emusic 0.2% 0.4% 0.0% 0.0% 0.4%
Okesite 0.2% 0.3% 0.0% 0.0% 0.4%
Desimusic 0.4% 0.0% 0.0% 0.0% 0.4%
Itunes 0.5% 0.0% 2% 0.0% 0.3%
Radiomirchi 0.0% 0.2% 0.6% 0.0% 0.3%
Pz10 0.0% 0.0% 0.6% 0.0% 0.2%
Musicworld 0.0% 0.0% 0.0% 0.0% 0.2%
Bollywoodmusic 0.0% 0.0% 1% 0.0% 0.1%
Telgusongs 0.3% 0.0% 0.0% 0.0% 0.1%
Sonymusic 0.0% 0.1% 0.0% 0.0% 0.1%
Desiweb 0.2% 0.0% 0.1% 0.0% 0.1%
Tamilmp3world 0.0% 0.0% 0.0% 0.0% 0.0%
Others 17% 11% 18% 2% 14%
143
Table 66: Preferred info search engine - local language

Sample Base 159 165 34 13 601
Google 66% 76% 78% 65% 71%
Khoj 3% 5% 0.0% 0.0% 3%
Webduniya 2% 6% 0.4% 0.0% 2%
Chennaionline 6% 0.2% 0.7% 0.0% 2%
Guruji 0.6% 3% 0.0% 0.0% 2%
Eenadu 0.0% 0.2% 6% 0.0% 1%
Jagran 1% 0.2% 0.0% 0.0% 0.9%
Webulagam 0.0% 0.0% 6% 0.0% 0.7%
Kerala 0.5% 0.0% 0.0% 0.0% 0.3%
Manoramaonline 0.0% 0.2% 0.3% 0.0% 0.1%
MSN 0.0% 0.0% 0.0% 0.0% 0.0%
Others 20% 10% 8% 35% 16%
Table 67: Preferred website for real estate

Sample Base 244 218 50 56 861
Magicbricks 25% 24% 22% 7% 21%
99acres 16% 20% 20% 0.6% 16%
Yahoo 8% 3% 0.3% 73% 11%
Indiaproperty 12% 7% 0.0% 0.1% 9%
Google 6% 6% 0.8% 16% 7%
Realestates 9% 7% 1% 0.0% 7%
Property 7% 7% 1% 0.0% 5%
Rediff 3% 6% 0.8% 3% 4%
Indiatimes 2% 0.4% 4% 0.0% 2%
Indiabulls 0.6% 0.0% 22% 0.0% 2%
Sulekha 0.7% 1% 7% 0.0% 1%
Sify 2% 3% 0.0% 0.0% 1%
Realtor 0.0% 0.0% 11% 0.0% 1%
Chennaionline 0.0% 0.0% 4% 0.0% 0.5%
MSN 0.0% 0.2% 0.0% 0.0% 0.2%
NDTV 0.0% 0.0% 0.0% 0.0% 0.1%
Manoramaonline 0.0% 0.0% 0.0% 0.0% 0.0%
Keralarealestate 0.0% 0.0% 0.1% 0.0% 0.0%
Others 10% 15% 5% 0.0% 11%
144
Table 68: Preferred info search engine - English

Sample Base 354 270 70 61 1,146
Google 86% 86% 87% 37% 80%
Yahoo 4% 7% 13% 62% 10%
English 2% 1% 0.0% 0.0% 2%
Wikipedia 1% 1% 0.0% 0.0% 1%
Dictionary 3% 0.0% 0.0% 0.0% 1%
Rediff 0.5% 2% 0.1% 0.0% 0.9%
MSN 0.1% 0.2% 0.0% 0.4% 0.7%
Indiatimes 0.0% 0.1% 0.0% 0.0% 0.3%
Altavista 0.0% 0.1% 0.0% 0.0% 0.3%
Sify 0.6% 0.2% 0.0% 0.0% 0.2%
Timesofindia 0.2% 0.1% 0.0% 0.0% 0.2%
BBC 0.1% 0.0% 0.0% 0.0% 0.0%
Others 3% 3% 0.2% 0.5% 3%
Table 69: Preferred website for instant messaging

Sample Base 343 275 77 61 1,145
Yahoo 68% 58% 77% 82% 65%
Google Talk 13% 16% 11% 11% 13%
Rediffbol 8% 12% 9% 3% 10%
MSN 6% 11% 0.0% 3% 6%
Skype 2% 2% 0.2% 0.0% 1%
Orkut 0.7% 0.2% 0.8% 0.5% 1%
Meebo 2% 0.3% 0.0% 0.0% 1%
Indiatimes 0.1% 0.6% 2% 0.0% 0.6%
AIM 0.1% 0.1% 0.0% 0.0% 0.4%
Others 2% 0.3% 0.2% 0.0% 1%
145
Table 70: Preferred website for social networking/communities

Sample Base 232 188 47 59 798
Orkut 60% 70% 78% 21% 60%
Yahoo 15% 12% 9% 70% 18%
MSN 3% 0.0% 0.2% 0.0% 2%
Hi5 3% 0.0% 1% 0.0% 1%
Fropper 0.4% 0.1% 0.5% 0.6% 0.9%
Myspace 0.0% 0.2% 6% 0.4% 0.7%
Linkedin 1% 0.0% 0.0% 4% 0.7%
Tagged 0.0% 0.0% 2% 0.0% 0.4%
Friends 0.1% 1% 0.0% 0.0% 0.3%
Ryze 0.3% 0.4% 0.0% 0.0% 0.3%
Communities 0.0% 0.1% 0.0% 0.0% 0.1%
Bharatstudent 0.0% 0.0% 0.0% 0.0% 0.0%
Others 17% 16% 4% 5% 16%
146
Table 71: Preferred website for astrology

Sample Base 243 214 55 58 888
Yahoo 13% 20% 12% 85% 21%
Astrology 14% 15% 25% 0.0% 14%
Indiatimes astrospeak 16% 13% 10% 0.6% 12%
Rediff 12% 10% 9% 4% 11%
Google 4% 3% 4% 3% 5%
Sify 4% 5% 20% 0.8% 5%
MSN 5% 0.8% 8% 0.5% 3%
Indianastrology 4% 3% 0.0% 0.0% 2%
Astrogyan 2% 2% 0.3% 0.0% 2%
Astrolife 2% 0.4% 0.3% 0.0% 2%
Astroyogi 1% 4% 0.0% 0.0% 2%
Paramdhaam 0.0% 2% 0.0% 0.0% 1%
Sarafreder 3% 0.2% 0.9% 0.0% 1%
Astrocenter 2% 0.2% 0.0% 0.0% 1%
Indya 0.6% 0.8% 0.0% 0.0% 1%
Webduniya 2% 0.3% 1% 0.0% 1%
Cyberastro 1% 1% 0.0% 0.0% 1%
Santabanta 2% 0.7% 0.0% 0.0% 0.9%
Webulagam 0.7% 2% 0.0% 0.0% 0.7%
Astrologyzone 0.5% 2% 0.1% 0.0% 0.7%
Timesofindia 2% 0.0% 0.0% 0.0% 0.6%
Ivillage 0.4% 2% 0.0% 0.0% 0.5%
Tarot 0.9% 0.0% 0.0% 4% 0.5%
Horoscope 0.0% 0.3% 0.0% 0.0% 0.4%
Astroindia 0.8% 0.0% 0.0% 0.0% 0.3%
Ganeshaspeaks 0.0% 1% 0.5% 0.0% 0.3%
Kundli 0.0% 0.6% 0.0% 0.0% 0.2%
Jagran 0.5% 0.0% 0.0% 0.0% 0.2%
Bejandaruwalla 0.0% 0.0% 0.7% 0.0% 0.1%
Manoramaonline 0.0% 0.0% 0.0% 0.0% 0.0%
Astroworld 0.0% 0.2% 0.0% 0.0% 0.0%
Others 9% 12% 8% 2% 10%
147
Table 72: Preferred website for online learning/education

Sample Base 234 220 46 57 856
Google 32% 24% 34% 18% 27%
Yahoo 6% 6% 3% 72% 11%
Wikipedia 8% 9% 22% 0.4% 8%
Rediff 3% 9% 1% 2% 5%
IGNOU 4% 2% 0.5% 0.0% 3%
Education 1% 3% 0.0% 0.0% 3%
Indiatimes 1% 2% 0.0% 0.0% 2%
BBC 2% 0.8% 0.8% 0.0% 1%
Gurukul 0.9% 1% 0.0% 0.0% 1%
W3schools 0.0% 2% 5% 0.0% 1%
Onlinelearning 0.0% 4% 0.0% 0.0% 1%
Ebizel 2% 0.2% 2% 4% 1%
Dewsoftoverseas 0.6% 0.0% 0.0% 0.0% 1%
Symbiosis 2% 0.0% 3% 0.0% 1%
ICFAI 0.7% 2% 1% 0.0% 0.9%
Learning 3% 0.1% 0.0% 0.0% 0.9%
ICAI 0.8% 0.9% 2% 0.0% 0.9%
Microsoft 1% 0.3% 0.0% 0.0% 0.8%
Answers 2% 0.1% 0.0% 0.0% 0.8%
NCERT 0.0% 0.0% 2% 0.0% 0.7%
Mit.edu 0.8% 1% 2% 0.0% 0.6%
CBSE 0.0% 1% 3% 0.0% 0.5%
Onlineeducation 0.2% 1% 0.0% 0.0% 0.4%
Howstuffworks 1% 0.1% 0.3% 0.0% 0.4%
Britishcouncil 0.1% 0.2% 0.0% 0.0% 0.4%
English 0.0% 1% 0.0% 0.0% 0.3%
MSN 0.0% 0.0% 0.0% 0.0% 0.2%
Annauniversity 0.0% 0.0% 0.0% 0.0% 0.2%
Worldwidelearn 0.5% 0.0% 0.2% 0.0% 0.2%
Pubmed 0.1% 0.4% 0.0% 0.0% 0.1%
Goiit 0.0% 0.0% 0.0% 0.0% 0.1%
Freshersworld 0.1% 0.0% 0.0% 0.0% 0.0%
Others 26% 27% 17% 4% 26%
148
Table 73: Preferred blog sites

Sample Base 89 71 11 13 291
Blogspot 30% 19% 0.0% 14% 21%
Google 14% 23% 0.0% 8% 19%
Yahoo 9% 19% 36% 55% 16%
Blogger 15% 8% 30% 2% 12%
Ibibo 6% 17% 26% 0.0% 10%
Rediff 12% 4% 2% 6% 9%
Mouthshut 0.4% 2% 6% 0.0% 3%
Debonairblog 4% 0.0% 0.0% 0.0% 2%
Indiatimes 5% 0.0% 0.0% 2% 2%
Mylot 2% 3% 0.0% 0.0% 2%
Youtube 0.4% 0.5% 0.0% 13% 0.9%
MSN 0.0% 2% 0.0% 0.0% 0.6%
Fropper 0.0% 2% 0.0% 0.0% 0.6%
TimesofIndia 0.3% 0.0% 0.0% 0.0% 0.5%
Sulekha 0.3% 0.2% 0.0% 0.0% 0.4%
Hi5 0.0% 0.0% 0.0% 0.0% 0.3%
Tagged 0.0% 0.0% 0.0% 0.0% 0.0%
Myspace 0.0% 0.0% 0.0% 0.0% 0.0%
Monster 0.0% 0.0% 0.0% 0.0% 0.0%
Others 2% 0.0% 0.0% 0.0% 2%
149
Table 74: Other language preferred for local language content

Sample Base 59 49 8 9 194
Tamil 11% 20% 0.0% 0.0% 17%
Marathi 23% 20% 25% 16% 17%
Hindi 19% 16% 30% 10% 16%
Telugu 22% 9% 15% 0.0% 15%
Bengali 9% 16% 15% 0.0% 10%
Gujarati 6% 7% 11% 40% 9%
Malayalam 5% 5% 4% 0.0% 8%
Kannada 6% 5% 0.0% 12% 5%
Punjabi 0.0% 0.0% 0.0% 7% 0.6%
Urdu 0.0% 0.0% 0.0% 0.0% 0.4%
Oriya 0.0% 1% 0.0% 0.0% 0.3%
Konkani 0.0% 0.0% 0.0% 0.0% 0.0%
Assamese 0.0% 0.0% 0.0% 0.0% 0.0%
Awadhi 0.0% 0.0% 0.0% 0.0% 0.0%
Bhojpuri 0.0% 0.0% 0.0% 0.0% 0.0%
Bodo 0.0% 0.0% 0.0% 0.0% 0.0%
Kanauji 0.0% 0.0% 0.0% 0.0% 0.0%
Maithili 0.0% 0.0% 0.0% 0.0% 0.0%
Manipuri 0.0% 0.0% 0.0% 0.0% 0.0%
Sanskrit 0.0% 0.0% 0.0% 0.0% 0.0%
Tulu 0.0% 0.0% 0.0% 0.0% 0.0%
Bundeli 0.0% 0.0% 0.0% 0.0% 0.0%
Haryanvi 0.0% 0.0% 0.0% 0.0% 0.0%
Kashmiri 0.0% 0.0% 0.0% 0.0% 0.0%
Marwari 0.0% 0.0% 0.0% 0.0% 0.0%
Santhali 0.0% 0.0% 0.0% 0.0% 0.0%
Others 0.0% 0.8% 0.0% 15% 2%
150
Table 75: Preferred website for checking local language content

Sample Base 59 49 8 9 194
Eeandu 29% 3% 31% 0.0% 14%
Google 0.7% 17% 0.0% 28% 10%
Thinamalar 0.0% 2% 0.0% 0.0% 8%
Esakal 9% 11% 3% 23% 7%
Jagran 6% 0.0% 44% 0.0% 4%
Yahoo 0.9% 5% 0.0% 36% 4%
Webduniya 3% 0.3% 0.0% 0.0% 4%
Webulagam 0.0% 17% 0.0% 0.0% 4%
Marathiworld 8% 5% 0.0% 0.0% 4%
Anandabazaar 7% 0.7% 0.0% 0.0% 3%
Gujratsamachar 2% 5% 3% 0.0% 3%
Malayalamanorama 2% 0.8% 1% 0.0% 2%
Dainikjagran 6% 0.4% 0.0% 0.0% 2%
Epatra 5% 1% 0.0% 0.0% 2%
Thatskannada 5% 0.6% 0.0% 0.0% 2%
Dinakaran 0.0% 8% 0.0% 0.0% 2%
Kumudam 5% 0.0% 0.0% 0.0% 2%
Deepika 0.0% 0.0% 0.0% 0.0% 1%
Kannadaaudio 0.0% 0.0% 0.0% 0.0% 1%
Sakal 3% 0.5% 0.0% 0.0% 1%
Maharashtratimes 2% 0.9% 4% 0.0% 0.9%
Rediff 0.1% 0.8% 4% 1% 0.6%
Bhaskar 0.0% 0.5% 0.0% 0.0% 0.4%
Banglalive 0.2% 1% 0.0% 0.0% 0.3%
Dailythanthi 0.3% 0.5% 0.0% 0.0% 0.2%
Matrubhumi 0.2% 0.2% 0.0% 0.0% 0.1%
Vaartha 0.0% 0.0% 0.0% 0.0% 0.1%
Tamilcinema 0.0% 0.0% 0.0% 0.0% 0.0%
Keralakaumudi 0.0% 0.0% 0.0% 0.0% 0.0%
Amarujala 0.0% 0.0% 0.0% 0.0% 0.0%
bbchindi 0.0% 0.0% 0.0% 0.0% 0.0%
Others 7% 20% 11% 11% 18%
151
Table 76: Most preferred TV channel

Sample Base 494 329 91 54 1,473
CNBC 12% 8% 21% 0.0% 12%
Star Plus 7% 16% 5% 18% 11%
Discovery 7% 6% 10% 8% 7%
NDTV 6% 6% 4% 0.6% 7%
Aajtak 8% 5% 11% 2% 6%
Sun TV 4% 4% 3% 0.9% 4%
HBO 5% 4% 7% 4% 4%
Sony 5% 5% 0.0% 6% 4%
Star One 1% 5% 0.6% 6% 3%
Star Movies 4% 5% 0.3% 0.8% 3%
Zee TV 3% 3% 1% 1% 2%
CNN IBN 3% 2% 3% 0.0% 2%
ESPN 2% 1% 9% 0.0% 2%
M TV 2% 4% 7% 2% 2%
National Geographic 3% 1% 3% 0.0% 2%
Star World 2% 4% 0.0% 0.0% 2%
Ten Sports 2% 1% 0.0% 0.1% 2%
NDTV Profit 1% 3% 2% 0.0% 2%
Asianet 0.8% 0.0% 1% 1% 2%
E TV 2% 0.2% 0.0% 5% 1%
Star News 1% 0.4% 2% 0.0% 1%
BBC 2% 0.1% 2% 2% 1%
TV 9 0.9% 1% 0.0% 0.0% 0.9%
Star Sports 0.6% 0.5% 0.0% 8% 0.9%
Any Sports Channel 0.6% 3% 2% 0.0% 0.9%
Ibnlive 2% 0.0% 0.0% 0.0% 0.9%
Sab TV 0.3% 0.8% 1% 0.4% 0.8%
Travel & Living 0.8% 0.9% 2% 0.0% 0.8%
History Channel 2% 0.1% 0.0% 4% 0.8%
India TV 1% 2% 2% 0.0% 0.8%
DD 1 1% 0.7% 0.3% 0.8% 0.7%
Set Max 0.5% 0.2% 0.0% 7% 0.6%
Zee Cinema 0.5% 0.3% 0.0% 0.0% 0.6%
NDTV24*7 0.7% 1% 0.0% 0.0% 0.6%
AXN 0.2% 0.3% 0.0% 0.0% 0.5%
Pogo 0.3% 0.0% 0.0% 0.0% 0.5%
Zee News 0.1% 0.0% 0.0% 4% 0.5%
Star Anand 0.1% 0.1% 0.0% 0.0% 0.5%
Animal Planet 0.7% 0.0% 0.0% 0.0% 0.4%
Disney Channel 0.2% 0.8% 0.0% 0.0% 0.4%
Etv Kannada 0.2% 0.3% 0.0% 6% 0.4%
Aawaz 0.6% 0.8% 0.0% 0.0% 0.4%
Cartoon Network 0.1% 0.2% 0.0% 4% 0.3%
Gemini 0.2% 0.0% 0.0% 0.1% 0.3%
Zoom 0.0% 0.3% 0.0% 1% 0.3%
152
Surya TV 0.0% 0.0% 0.0% 0.0% 0.3%
Sahara One 0.0% 0.1% 0.0% 5% 0.3%
Etv Marathi 0.3% 0.9% 0.0% 0.0% 0.3%
Vijaya TV 0.0% 0.2% 0.0% 3% 0.2%
Any Music Channel 0.1% 0.1% 0.0% 0.0% 0.2%
Any News Channel 0.5% 0.1% 0.0% 0.0% 0.2%
Vh1 0.0% 0.7% 0.0% 0.0% 0.2%
Dd News 0.6% 0.0% 0.0% 0.0% 0.2%
Udaya TV 0.0% 0.0% 0.0% 0.0% 0.2%
V Channel 0.1% 0.7% 0.0% 0.0% 0.2%
Zee Music 0.6% 0.0% 0.0% 0.0% 0.2%
Times Now 0.2% 0.8% 0.0% 0.0% 0.2%
Headlines Today 0.5% 0.0% 0.0% 0.0% 0.2%
Jaya TV 0.1% 0.0% 0.0% 0.0% 0.2%
Zee Business 0.1% 0.0% 0.4% 0.0% 0.2%
Hungama TV 0.0% 0.1% 0.0% 0.0% 0.2%
Zee Marathi 0.3% 0.1% 0.0% 0.0% 0.1%
Alfa Marathi 0.2% 0.3% 0.0% 0.0% 0.1%
Any Movie Channel 0.0% 0.3% 0.0% 0.0% 0.1%
Etv Bangla 0.3% 0.0% 0.0% 0.0% 0.1%
Local 0.3% 0.0% 0.0% 0.0% 0.1%
Sanskar 0.0% 0.3% 0.0% 0.0% 0.1%
Sun Music 0.0% 0.0% 0.0% 0.0% 0.0%
F TV 0.0% 0.0% 0.0% 0.0% 0.0%
SS Music 0.0% 0.0% 0.0% 0.0% 0.0%
Kairali TV 0.0% 0.0% 0.0% 0.4% 0.0%
Maa TV 0.0% 0.0% 0.0% 0.0% 0.0%
Animax 0.0% 0.0% 0.0% 0.4% 0.0%
ETC 0.0% 0.0% 0.0% 0.0% 0.0%
Star Gold 0.0% 0.0% 0.0% 0.0% 0.0%
MH1 0.0% 0.0% 0.0% 0.0% 0.0%
Jetix 0.0% 0.0% 0.0% 0.0% 0.0%
B4U 0.0% 0.0% 0.0% 0.0% 0.0%
God 0.0% 0.0% 0.0% 0.0% 0.0%
Teja TV 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Café 0.0% 0.0% 0.0% 0.0% 0.0%
Star Utsav 0.0% 0.0% 0.0% 0.0% 0.0%
India Vision 0.1% 0.0% 0.0% 0.0% 0.0%
Hall Mark 0.0% 0.0% 0.0% 0.0% 0.0%
Kiran TV 0.0% 0.0% 0.0% 0.0% 0.0%
Aditya 0.0% 0.0% 0.0% 0.0% 0.0%
Astha 0.0% 0.0% 0.0% 0.0% 0.0%
K TV 0.0% 0.0% 0.4% 0.0% 0.0%
Raj TV 0.0% 0.0% 0.0% 0.0% 0.0%
Sahara TV 0.0% 0.0% 0.0% 0.0% 0.0%
Zee English 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Studio 0.0% 0.1% 0.0% 0.0% 0.0%
All Telugu 0.0% 0.0% 0.0% 0.0% 0.0%
153
Nick 0.0% 0.0% 0.0% 0.0% 0.0%
Sahara Samay 0.0% 0.0% 0.0% 0.0% 0.0%
Smile TV 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Bangla 0.0% 0.0% 0.0% 0.0% 0.0%
Akasha Bangla 0.0% 0.0% 0.0% 0.0% 0.0%
Peace TV 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Primier 0.0% 0.0% 0.0% 0.0% 0.0%
Set Pix 0.0% 0.0% 0.0% 0.0% 0.0%
Win Cable 0.0% 0.0% 0.0% 0.0% 0.0%
Others 0.1% 1% 1% 0.0% 0.4%
154
Table 77: Most preferred newspaper

Sample Base 499 332 91 55 1,486
The Times of India 44% 49% 35% 43% 39%
The Hindu 15% 15% 20% 9% 15%
The Economic Times 7% 6% 3% 4% 7%
The Hindustan Times 6% 4% 7% 13% 6%
Eenadu 4% 0.0% 0.0% 5% 2%
DNA 2% 4% 0.2% 4% 2%
Gujrat Samachar 0.5% 3% 2% 0.0% 2%
The Telegraph 3% 0.4% 2% 0.0% 2%
Dinamalar 0.8% 0.0% 0.5% 0.0% 2%
Indian Express 2% 2% 0.3% 0.4% 2%
Dainik Jagran 0.7% 2% 8% 5% 1%
Deccan Herald 0.4% 2% 4% 0.0% 1%
Dainik Bhaskar 1% 2% 4% 0.8% 1%
Malyalam Manorama 0.2% 0.1% 0.0% 0.0% 1%
Sakal 2% 2% 0.4% 2% 1%
Business Line 2% 0.4% 0.5% 0.0% 1%
Deccan Chronicle 0.8% 2% 0.1% 0.0% 1%
The Tribune 2% 0.0% 0.6% 0.2% 0.9%
Mumbai Mirror 0.2% 0.8% 0.0% 2% 0.8%
Divya Bhaskar 1% 0.1% 2% 0.0% 0.8%
Anand Bazar Patrika 1% 0.1% 0.0% 0.5% 0.7%
Rajasthan Patrika 0.8% 0.1% 0.5% 0.0% 0.6%
Vijay Karnataka 0.3% 0.0% 0.0% 3% 0.5%
Lokmat 0.4% 0.8% 0.0% 0.0% 0.5%
Pratidin (Local) 0.0% 0.0% 0.0% 0.0% 0.5%
Business Standard 0.0% 0.0% 0.0% 0.0% 0.4%
Mid Day 0.1% 0.2% 0.0% 5% 0.3%
Daily Thanthi 0.0% 0.1% 0.0% 3% 0.3%
Mathrubhumi 0.7% 0.0% 0.0% 0.4% 0.3%
Loksatta 0.1% 0.7% 2% 0.0% 0.3%
Punjab Kesari 0.0% 1% 0.0% 0.0% 0.3%
Hitvada 0.1% 0.8% 2% 0.0% 0.3%
Gulf News 0.8% 0.0% 0.0% 0.0% 0.3%
Prabhat Khabar 0.0% 0.0% 0.0% 0.0% 0.3%
Bangalore Times 0.0% 1% 0.0% 0.0% 0.3%
Sandesh 0.1% 0.4% 0.0% 0.0% 0.2%
Nav Bharat Times 0.0% 0.1% 0.0% 0.0% 0.2%
Vijaya Times 0.0% 0.6% 0.0% 0.0% 0.2%
Maharashtra Times 0.4% 0.1% 0.0% 0.0% 0.2%
Mumbai Samachar 0.2% 0.0% 0.0% 0.0% 0.2%
Samaj 0.3% 0.0% 0.0% 0.0% 0.2%
Pudhari 0.0% 0.3% 0.0% 0.0% 0.2%
Amar Ujala 0.2% 0.0% 0.0% 0.0% 0.1%
Andhra Jyoti 0.1% 0.0% 0.0% 0.0% 0.1%
Saamna 0.0% 0.3% 0.0% 0.0% 0.1%
155
Sambad 0.2% 0.0% 0.0% 0.0% 0.1%
Vartha 0.1% 0.0% 0.0% 0.3% 0.1%
Janshakti 0.0% 0.0% 0.0% 0.0% 0.1%
Mint 0.3% 0.0% 0.0% 0.0% 0.1%
Dinakaran 0.0% 0.0% 0.0% 0.0% 0.0%
Nav Hindi Times 0.0% 0.1% 0.0% 0.0% 0.0%
Prajavani 0.0% 0.0% 0.0% 0.0% 0.0%
The Statesman 0.0% 0.0% 0.4% 0.0% 0.0%
Nai Dunia 0.0% 0.0% 0.0% 0.0% 0.0%
Kerala Kaumudi 0.0% 0.0% 0.0% 0.0% 0.0%
Dharitri 0.0% 0.0% 0.0% 0.0% 0.0%
Dinamani 0.0% 0.1% 0.0% 0.0% 0.0%
Kannada praba 0.0% 0.1% 0.0% 0.0% 0.0%
Udayavani 0.0% 0.0% 0.0% 0.0% 0.0%
Asian Age 0.0% 0.1% 0.0% 0.0% 0.0%
Employment News 0.0% 0.0% 0.0% 0.0% 0.0%
Financial Express 0.0% 0.0% 0.0% 0.0% 0.0%
Free Press Journal 0.0% 0.0% 0.0% 0.0% 0.0%
Jansatta 0.0% 0.0% 0.0% 0.0% 0.0%
Madhyamum 0.0% 0.0% 0.0% 0.0% 0.0%
Rashtriya Sahara 0.0% 0.0% 0.0% 0.0% 0.0%
Sanmarg 0.0% 0.0% 0.0% 0.0% 0.0%
Siasat 0.0% 0.0% 0.0% 0.0% 0.0%
The Pioneer 0.1% 0.0% 0.0% 0.0% 0.0%
Vartaman 0.0% 0.0% 0.0% 0.0% 0.0%
Tarun Bharat (Marathi) 0.0% 0.0% 0.0% 0.0% 0.0%
india Today 0.0% 0.0% 0.0% 0.0% 0.0%
Aaj Kal 0.0% 0.0% 0.0% 0.0% 0.0%
Inquilab 0.0% 0.0% 0.0% 0.0% 0.0%
Greater Kashmir 0.0% 0.0% 0.0% 0.0% 0.0%
Sambad 0.0% 0.0% 0.0% 0.0% 0.0%
Others 0.5% 0.5% 5% 0.0% 1%
156
Table 78: Most preferred magazine

Sample Base 435 297 77 50 1,307
India Today 23% 29% 26% 35% 25%
Reader's Digest 10% 6% 3% 1% 7%
Outlook 8% 5% 3% 5% 6%
The Week 8% 5% 0.6% 12% 6%
Business World 5% 7% 6% 0.0% 4%
Business Today 6% 4% 4% 0.0% 4%
Femina 4% 4% 2% 0.0% 3%
Sports Star 2% 1% 8% 2% 3%
Ananda Vikatan 0.9% 0.0% 0.6% 4% 3%
Digit 3% 2% 0.2% 2% 2%
Dalal Street 2% 0.7% 8% 0.0% 2%
Film Fare 1% 2% 2% 2% 2%
Outlook Money 2% 0.7% 2% 0.0% 2%
Business India 0.3% 4% 0.2% 5% 1%
Fortune India 1% 0.5% 0.0% 4% 1%
Star Dust 0.0% 2% 3% 3% 1%
Women's Era 1% 2% 0.0% 0.0% 1%
Chip 2% 2% 1% 0.0% 1%
Electronics For You 0.9% 0.9% 1% 0.6% 1%
Chitralekha 1% 0.6% 0.5% 0.0% 1%
Business & Economy 0.4% 3% 0.0% 0.0% 1%
Time 0.9% 0.9% 3% 0.0% 0.9%
Capital Market 1% 0.0% 0.0% 0.0% 0.9%
Autocar India 0.6% 2% 0.3% 0.0% 0.7%
Cosmopolitan 0.8% 2% 0.0% 0.0% 0.7%
National Geographic 0.0% 2% 0.0% 0.5% 0.7%
Today 0.2% 2% 0.5% 3% 0.7%
Business Week 0.9% 0.2% 2% 0.0% 0.7%
Safari 0.1% 2% 0.0% 0.0% 0.6%
Sudha 0.5% 0.5% 0.0% 0.0% 0.6%
Anandamela 0.0% 0.0% 0.0% 0.0% 0.6%
Overdrive 0.8% 0.4% 2% 0.0% 0.5%
PC Quest 0.7% 0.0% 0.0% 0.0% 0.5%
Science Reporter 0.0% 0.0% 8% 0.0% 0.5%
Grihshobha 0.0% 0.0% 4% 0.0% 0.4%
Meri Saheli 0.0% 0.0% 0.0% 0.0% 0.4%
Brunch 0.7% 0.0% 0.0% 0.0% 0.4%
Cineblitz 0.0% 0.0% 0.0% 9% 0.4%
Data Quest 0.0% 1% 0.0% 0.0% 0.4%
Desh 0.7% 0.1% 0.0% 0.0% 0.4%
The Economist 0.7% 0.8% 0.0% 0.0% 0.4%
Auto World 0.5% 1% 0.0% 0.0% 0.4%
Vanita 0.0% 0.0% 0.0% 0.0% 0.3%
Competition Success Review 0.7% 0.0% 0.0% 0.0% 0.3%
Health 0.8% 0.2% 0.0% 0.0% 0.3%
157
Playboy 0.0% 0.2% 0.0% 0.0% 0.3%
Abhiyan 0.5% 0.0% 0.0% 2% 0.3%
Graphiti 0.5% 0.0% 0.2% 0.0% 0.3%
Money life 0.0% 0.1% 0.0% 0.0% 0.3%
Developer IQ 0.9% 0.0% 0.0% 0.0% 0.3%
Swathi 0.2% 0.0% 0.0% 0.3% 0.2%
Kumudham 0.1% 0.1% 0.0% 0.0% 0.2%
India Times 0.0% 0.0% 0.0% 1% 0.2%
Good House Keeping 0.2% 0.8% 0.0% 0.0% 0.2%
Aha Zindagi 0.5% 0.0% 0.0% 0.0% 0.2%
Aval Vikatan 0.4% 0.0% 0.0% 0.0% 0.2%
Maxim 0.0% 0.0% 4% 0.0% 0.2%
Champak 0.0% 0.0% 0.0% 4% 0.2%
Elle 0.1% 0.0% 0.0% 4% 0.2%
Saptahik Sakal 0.2% 0.1% 0.0% 0.0% 0.2%
Savvy 0.1% 1% 0.0% 0.0% 0.2%
Animation Reporter 0.5% 0.0% 0.0% 0.0% 0.2%
Nirogadhaam 0.0% 0.1% 0.0% 0.0% 0.2%
Chandamama 0.0% 0.0% 0.0% 0.0% 0.2%
Business Standard 0.6% 0.0% 0.0% 0.0% 0.2%
Computers Today 0.0% 0.0% 0.0% 0.0% 0.1%
Junior Vikatan 0.0% 0.0% 0.0% 0.0% 0.1%
Linux For You 0.3% 0.1% 0.0% 0.0% 0.1%
Taranga 0.4% 0.0% 0.0% 0.0% 0.1%
Auto India 0.0% 0.3% 0.0% 0.0% 0.1%
Better Photography 0.1% 0.0% 0.0% 0.0% 0.1%
Living Digital 0.3% 0.0% 0.0% 0.0% 0.1%
Wisdom 0.0% 0.0% 0.0% 0.0% 0.0%
Cricket Samrat 0.0% 0.0% 0.0% 0.0% 0.0%
Gladrags 0.0% 0.2% 0.0% 0.0% 0.0%
Inside Outside 0.0% 0.0% 0.0% 0.0% 0.0%
Sananda 0.0% 0.0% 0.0% 0.0% 0.0%
PC World 0.0% 0.0% 0.0% 0.0% 0.0%
Chronicle 0.0% 0.0% 0.0% 0.0% 0.0%
Debonair 0.0% 0.0% 0.0% 0.0% 0.0%
Manorama 0.0% 0.0% 0.0% 0.0% 0.0%
Sarita 0.1% 0.1% 0.0% 0.0% 0.0%
Buzz 0.0% 0.0% 0.0% 0.0% 0.0%
Deccan Chronicle 0.0% 0.0% 0.0% 0.0% 0.0%
Frontline 0.0% 0.0% 0.0% 0.0% 0.0%
Lokprabha 0.0% 0.1% 0.0% 0.0% 0.0%
Saras Salil 0.0% 0.0% 0.0% 0.0% 0.0%
Society 0.0% 0.0% 0.0% 0.0% 0.0%
Top Gear 0.1% 0.0% 0.0% 0.0% 0.0%
Saptahik Bartaman 0.0% 0.1% 0.0% 0.0% 0.0%
Andra Jyoti 0.0% 0.0% 0.0% 0.0% 0.0%
Automobiles 0.0% 0.0% 0.0% 0.0% 0.0%
Bikes 0.0% 0.0% 0.0% 0.0% 0.0%
158
Anandalok 0.0% 0.0% 0.0% 0.0% 0.0%
Business Times 0.0% 0.0% 0.0% 0.0% 0.0%
Grihlakshmi 0.0% 0.0% 0.0% 0.4% 0.0%
Kadambini 0.0% 0.0% 0.0% 0.0% 0.0%
Mathrubhumi 0.0% 0.0% 0.0% 0.0% 0.0%
Outlook Traveller 0.0% 0.0% 0.0% 0.0% 0.0%
Pratiyogita Darpan 0.0% 0.0% 0.0% 0.0% 0.0%
Saheli 0.0% 0.0% 0.0% 0.0% 0.0%
Sakhi 0.0% 0.0% 0.0% 0.0% 0.0%
Mans World 0.0% 0.0% 0.0% 0.0% 0.0%
Kurukshetra 0.0% 0.0% 0.0% 0.0% 0.0%
Economical Times 0.0% 0.0% 0.0% 0.0% 0.0%
Others 3% 4% 9% 2% 5%
Table 79: Most preferred radio channel
Radio Channel ICICI Direct Sharekhan Indiabulls Kotaksec. ASTU

Sample Base 343 223 59 39 991
Radio Mirchi 42% 41% 50% 56% 44%
Red FM 12% 10% 8% 10% 12%
AIR 17% 8% 5% 1% 11%
Radio City 8% 20% 22% 6% 11%
Big FM 8% 5% 0.2% 0.1% 7%
Suryan FM 4% 3% 5% 5% 4%
AIR FM RAINBOW 2% 4% 0.0% 11% 3%
AIR FM GOLD 2% 2% 4% 11% 2%
Fever FM 2% 2% 2% 0.0% 2%
World Space 2% 1% 0.0% 0.0% 1%
Power FM 1% 0.0% 5% 0.0% 0.9%
BBC 0.4% 0.1% 0.0% 0.0% 0.4%
Go FM 0.4% 0.2% 0.0% 0.0% 0.2%
Amar FM 0.0% 0.0% 0.0% 0.0% 0.0%
Hum FM 0.0% 0.0% 0.0% 0.0% 0.0%
Others 0.2% 2% 0.2% 0.0% 1%
159
Table 80: Top of mind recall for brands

Sample Base 522 365 94 62 1,596
Sony 9% 9% 6% 10% 8%
Nokia 7% 5% 9% 6% 6%
Tata 6% 6% 2% 4% 6%
Colgate 6% 4% 2% 2% 5%
Reliance 3% 6% 4% 7% 5%
LG 4% 4% 1% 0.0% 4%
Maruti 4% 1% 5% 2% 3%
HLL 2% 3% 1% 0.0% 2%
Samsung 2% 1% 3% 2% 2%
Coca Cola 3% 2% 1% 1% 2%
Pepsi 3% 2% 4% 0.0% 2%
Nike 1% 3% 1% 0.3% 2%
Microsoft 1% 1% 2% 4% 2%
Reebok 2% 2% 0.7% 2% 2%
Airtel 2% 2% 2% 0.0% 2%
Google 1% 2% 0.0% 1% 1%
HP 0.6% 2% 0.0% 3% 1%
Philips 0.4% 1% 6% 0.0% 1%
Amul 1% 1% 0.0% 7% 1%
Bajaj 1% 1% 2% 0.0% 1%
IBM 0.7% 0.6% 3% 0.0% 1%
Godrej 0.8% 1% 5% 1% 1%
Hutch 2% 1% 0.0% 0.8% 1%
Adidas 0.8% 2% 2% 0.7% 0.9%
Hero Honda 0.4% 1% 1% 0.0% 0.9%
Honda 1% 2% 0.0% 0.0% 0.9%
Onida 1% 0.4% 0.0% 4% 0.9%
Surf 0.6% 2% 0.0% 0.4% 0.9%
Bata 2% 0.3% 0.0% 0.0% 0.8%
Raymonds 0.7% 0.5% 2% 0.0% 0.7%
Cadbury 0.6% 1% 0.0% 0.0% 0.7%
Levis 0.1% 1% 0.0% 0.0% 0.6%
Sony Ericsson 0.4% 1% 1% 0.0% 0.6%
ICICI 2% 0.0% 0.7% 0.0% 0.6%
ITC 0.1% 0.8% 2% 0.0% 0.6%
Times of India 0.7% 0.7% 0.0% 0.0% 0.6%
Intel 0.6% 0.0% 0.8% 0.0% 0.5%
Lakme 0.1% 1% 0.0% 0.0% 0.5%
Videocon 0.6% 0.8% 0.0% 1% 0.5%
Britannia 0.4% 0.8% 0.0% 0.0% 0.5%
BSNL 0.5% 1% 0.0% 0.0% 0.5%
Motorola 1% 0.5% 0.0% 0.0% 0.5%
Nestle 0.4% 0.0% 0.0% 5% 0.5%
Kingfisher 0.6% 0.0% 0.0% 0.0% 0.5%
Honda City 0.2% 0.3% 0.0% 0.0% 0.5%
160
BPL 0.9% 0.1% 0.0% 0.0% 0.4%
Lee 0.2% 0.4% 0.0% 2% 0.4%
Mercedes 0.5% 0.5% 1% 0.4% 0.4%
Peter England 0.6% 0.3% 0.0% 0.0% 0.4%
Whirlpool 0.3% 0.0% 0.7% 3% 0.4%
Dell 0.2% 0.6% 2% 0.0% 0.4%
Lenovo 0.8% 0.1% 0.0% 0.0% 0.4%
Canon 0.3% 0.0% 0.0% 0.0% 0.4%
Close Up 0.0% 1% 0.0% 0.0% 0.4%
Thums Up 0.3% 0.3% 0.0% 0.0% 0.4%
Santro 0.2% 0.0% 0.0% 0.0% 0.4%
Wipro 0.1% 0.5% 0.0% 2% 0.3%
Compaq 0.2% 0.0% 0.0% 2% 0.3%
HCL 0.0% 0.3% 0.0% 0.0% 0.3%
Garnier 0.5% 0.2% 0.0% 0.0% 0.3%
BMW 0.4% 0.0% 1% 0.0% 0.3%
Infosys 0.1% 0.6% 0.7% 0.0% 0.3%
Provogue 0.0% 0.7% 1% 0.0% 0.3%
Ford 0.2% 0.3% 1% 0.9% 0.3%
Louis Phillip 0.6% 0.7% 0.0% 0.0% 0.3%
Mcdonald 0.3% 0.0% 0.0% 0.0% 0.3%
Nescafe 0.3% 0.9% 0.0% 0.0% 0.3%
Nirma 0.0% 0.5% 0.0% 0.0% 0.3%
Tata Indicom 0.7% 0.0% 0.0% 0.0% 0.3%
Dabur 0.6% 0.2% 0.0% 0.0% 0.2%
Parle 0.2% 0.0% 0.0% 0.9% 0.2%
Titan 0.1% 0.0% 1% 0.0% 0.2%
Apple 0.0% 0.0% 0.5% 0.0% 0.2%
Amway 0.2% 0.3% 0.0% 0.0% 0.2%
Hyundai 0.3% 0.3% 1% 0.0% 0.2%
Toyota 0.0% 0.2% 0.0% 0.0% 0.2%
Horlicks 0.5% 0.0% 0.0% 0.0% 0.2%
John Players 0.0% 0.1% 0.0% 4% 0.2%
L`Oreal 0.4% 0.2% 0.0% 0.0% 0.2%
TVS 0.0% 0.0% 0.0% 0.0% 0.2%
Wills 0.0% 0.0% 0.0% 0.0% 0.2%
Woodland 0.0% 0.0% 3% 0.0% 0.2%
Fair & Lovely 0.0% 0.2% 0.0% 0.0% 0.2%
Fevicol 0.1% 0.3% 0.0% 0.0% 0.2%
LIC 0.0% 0.0% 0.0% 2% 0.2%
Parker 0.6% 0.0% 0.7% 0.0% 0.2%
Rediff 0.0% 0.0% 0.0% 0.0% 0.2%
Sify 0.0% 0.0% 0.0% 0.3% 0.2%
Ranbaxy 0.0% 0.0% 0.0% 0.0% 0.2%
Ponds 0.0% 0.3% 0.0% 0.0% 0.1%
Yamaha 0.0% 0.0% 0.0% 0.0% 0.1%
Lifebuoy 0.0% 0.0% 0.0% 0.0% 0.1%
Lux 0.0% 0.2% 0.0% 0.0% 0.1%
161
Suzuki 0.0% 0.4% 0.0% 0.0% 0.1%
Pepe 0.0% 0.3% 0.0% 0.0% 0.1%
Pepsodent 0.0% 0.0% 0.0% 0.0% 0.1%
Spykar 0.0% 0.3% 0.0% 1% 0.1%
Allen Solly 0.3% 0.0% 0.0% 0.0% 0.1%
Arrow 0.0% 0.0% 1% 0.0% 0.1%
Dettol 0.0% 0.4% 0.0% 0.0% 0.1%
Hamam 0.0% 0.0% 0.0% 0.0% 0.1%
Kodak 0.0% 0.4% 0.0% 0.0% 0.1%
Koutons 0.0% 0.0% 2% 0.0% 0.1%
P&G 0.0% 0.3% 0.0% 0.0% 0.1%
Panasonic 0.0% 0.2% 0.0% 0.0% 0.1%
Park Avenue 0.0% 0.2% 0.0% 0.0% 0.1%
Ray Ban 0.0% 0.0% 0.0% 0.0% 0.1%
Rin 0.1% 0.1% 0.0% 0.0% 0.1%
Rolex 0.1% 0.0% 0.3% 0.0% 0.1%
Skoda 0.3% 0.0% 0.0% 0.0% 0.1%
Taj 0.1% 0.0% 0.0% 0.0% 0.1%
Van Huesen 0.0% 0.0% 0.0% 0.0% 0.1%
Versace 0.3% 0.0% 0.0% 0.0% 0.1%
VIP 0.4% 0.0% 0.0% 0.0% 0.1%
Zodiac 0.0% 0.0% 1% 0.0% 0.1%
Acer 0.0% 0.0% 0.0% 0.2% 0.1%
Axe 0.0% 0.3% 0.0% 0.0% 0.1%
L&T 0.2% 0.0% 1% 0.0% 0.1%
Sahara 0.0% 0.0% 0.0% 0.0% 0.1%
Sansui 0.2% 0.0% 0.0% 0.0% 0.1%
TCS 0.2% 0.0% 0.0% 0.0% 0.1%
Chevrolet 0.0% 0.2% 0.0% 0.0% 0.1%
GE 0.2% 0.0% 0.0% 0.0% 0.1%
HDFC 0.0% 0.3% 0.0% 0.0% 0.1%
Pears 0.0% 0.3% 0.0% 0.0% 0.1%
Voltas 0.0% 0.4% 0.0% 0.0% 0.1%
Glaxo 0.3% 0.0% 0.0% 0.0% 0.1%
Johnson & Johnson 0.0% 0.0% 0.0% 0.0% 0.0%
Pantaloon 0.0% 0.0% 0.0% 0.0% 0.0%
Brooke Bond 0.0% 0.0% 0.0% 0.0% 0.0%
Denim 0.0% 0.0% 0.0% 0.0% 0.0%
ISI 0.0% 0.0% 0.0% 0.0% 0.0%
Killer 0.0% 0.0% 0.0% 0.0% 0.0%
Ferrari 0.0% 0.0% 0.0% 0.0% 0.0%
Gillette 0.0% 0.0% 0.0% 0.0% 0.0%
Gold Flake 0.0% 0.0% 0.0% 0.0% 0.0%
Gucci 0.0% 0.0% 0.0% 0.0% 0.0%
IFB 0.0% 0.0% 0.0% 0.0% 0.0%
Maggi 0.0% 0.2% 0.0% 0.0% 0.0%
Mahindra & Mahindra 0.0% 0.0% 0.0% 0.0% 0.0%
MRF 0.1% 0.0% 0.0% 0.0% 0.0%
162
Revlon 0.0% 0.0% 0.0% 0.0% 0.0%
Tata Tea 0.0% 0.0% 0.0% 0.0% 0.0%
Yahoo 0.0% 0.0% 0.7% 0.0% 0.0%
Idea 0.1% 0.0% 0.0% 0.0% 0.0%
Lays 0.0% 0.0% 0.0% 0.0% 0.0%
Armani 0.0% 0.0% 0.0% 0.0% 0.0%
Citi Bank 0.0% 0.0% 0.0% 0.0% 0.0%
Mark & Spencer 0.0% 0.0% 0.0% 0.0% 0.0%
NIIT 0.0% 0.0% 0.0% 0.0% 0.0%
Red Label 0.0% 0.0% 0.0% 0.0% 0.0%
Reid & Taylor 0.0% 0.0% 0.0% 0.0% 0.0%
SBI 0.0% 0.0% 0.0% 0.0% 0.0%
Scorpio 0.0% 0.0% 0.0% 0.0% 0.0%
Siemens 0.0% 0.0% 0.0% 0.0% 0.0%
Tanishq 0.1% 0.0% 0.0% 0.0% 0.0%
Tata Indica 0.0% 0.0% 0.0% 0.0% 0.0%
Tata Motors 0.0% 0.0% 0.0% 0.0% 0.0%
VSNL 0.0% 0.0% 0.0% 0.0% 0.0%
HSBC 0.0% 0.0% 0.0% 0.0% 0.0%
MTNL 0.0% 0.1% 0.0% 0.0% 0.0%
Satyam 0.0% 0.0% 0.0% 0.0% 0.0%
Liberty 0.0% 0.0% 0.0% 0.0% 0.0%
Others 10% 6% 6% 20% 10%
163
Appendix
164
Table 81: City type classification by market size
REGIONS
North South East West
Delhi Bangalore Kolkata Ahmadabad
Metros Chennai Mumbai
Coimbatore Pune
Hyderabad Surat
Faridabad Kochi Asansol Bhopal

Jaipur Madurai Thane
Urban Kanpur Indore
CITY TYPE BY MARKET SIZE 3
Lucknow Nagpur
Uptowns
Ludhiana Vadodara
Patna
Amritsar Thiruvanathapuram Guwahati Aurangabad

Chandigarh Tiruchirapalli Goa
Emerging Dhanbad Vijayavada Jabalpur
Towns Ghaziabad Visakhapatanam Nashik
Rajkot
Agra Mangalore Bhubaneswar Solapur
Allahabad Mysore Cuttack Others from
Dehradun Secunderabad Raipur West India
Gurgaon Others from South Others from
Jodhpur India East India
Meerut
Others
Noida
Ranchi
Varanasi
Others from North
India
3
Above segmentation of Indian cities are basis their market size and not by the
population size. Market size of a city is calculated basis the total annual
household consumption expenditure of all household in that city/district. Total
household consumption includes all possible household goods and services that
a household usually spends on. For more details refer to ‘Market Skyline of
India 2006’ Reports published by Indicus Analytics.
165
Table 82: City type by population size vs. market size
POPULATION SIZE
Upto 1 Lakh 1-5 Lakhs 5-10 lakhs Above 10 Lakhs
Coimbatore Ahmadabad
Bangalore
Chennai
Metros Delhi & NCR
Hyderabad &
Secunderabad
Kolkata
Mumbai & Suburbs
Pune
Surat
Faridabad Assansol Indore Bhopal
Kochi Jaipur
Madurai Kanpur
Urban
Vadodara Lucknow
Uptowns Ludhiana
Nagpur
MARKET SIZE 4
Patna
Goa Amritsar Nashik
Aurangabad
Chandigarh
Dhanbad
Guwahati
Emerging
Jabalpur
Towns
Rajkot
Thiruvanathapuram
Tiruchirapalli
Vijayavada
Visakhapatanam
Others from North India Mangalore Allahabad Agra
Others from South India Dehradun Bhubaneswar Meerut
Others from East India Others from North India Cuttack Varanasi
Others Others from West India Others from South India Jodhpur
Others from East India Raipur
Others from West India Ranchi
Solapur
4
Above segmentation of Indian cities are basis their market size and not by the
population size. Market size of a city is calculated basis the total annual
household consumption expenditure of all household in that city/district. Total
household consumption includes all possible household goods and services that
a household usually spends on. For more details refer to ‘Market Skyline of
India 2006’ Reports published by Indicus Analytics.
166
Table 83: Socio economic classification (SEC) grid
Chief Wage Earner's Highest Education

School School Secondary Grad./ Grad./
Not
Illiterate (Up to 4 (5-9 / High PG PG
Grad.
yrs) yrs) School (Gen.) (Prof.)
Unskilled worker E E E D D D D
Skilled worker E E D C C B B
Petty traders E D D C C B B
Shop owners D D C B B A A
Businessmen/
industrialists – with D C B B A A A
no employee
Chief Wage Earner's 5 Occupation
Businessmen/
industrialists – with C B B B A A A
1 to 9 employee
Businessmen/
industrialists – with B B A A A A A
10+ employee
Self-employed
D D D B B A A
professionals
Clerical/ salesmen D D D C B B B
Supervisor level D D C C B B A
Officers/
C C C B B A A
executives (junior)
Officers/
executives B B B B A A A
(middle/ senior)
5
Chief Wage Earner is the head of the household who contributes maximum to the
monthly household income. It is assumed in Indian marketing and media space that the
life style of a household is largely determined by the combination of head of household’s
highest level of education and current occupation.
167
Index: Charts
Chart 1: Overlap between online share trading, online bill payment and net
banking ..................................................................................... 14
Chart 2: Problems faced while surfing the Internet................................. 17
Chart 3: Gender breakup ................................................................ 29
Chart 4: Age group distribution ........................................................ 30
Chart 5: City class - by population size ............................................... 31
Chart 6: City class - by market size.................................................... 32
Chart 7: Region-wise break-ups ........................................................ 34
Chart 8: Socio economic classification ................................................ 36
Chart 9: Highest educational qualification ........................................... 37
Chart 10: Occupational break up....................................................... 38
Chart 11: Function / field of occupation ............................................. 39
Chart 12: Head of the household....................................................... 40
Chart 13: Monthly family income ...................................................... 41
Chart 14: Most expensive vehicle owned by the household........................ 42
Chart 15: Ownership of credit cards (individually).................................. 43
Chart 16: Current loan liabilities....................................................... 45
Chart 17: Years of experience in using internet ..................................... 46
Chart 18: Place of accessing internet ................................................. 47
Chart 19: Type of internet connection at home ..................................... 48
Chart 20: Type of internet connection at office..................................... 49
Chart 21: Service provider subscribed to at home .................................. 50
Chart 22: Service provider subscribed to at office .................................. 51
Chart 23: Frequency of accessing internet from home ............................. 52
Chart 24: Frequency of accessing internet from office............................. 53
Chart 25: Time of the day accessing internet from home ......................... 54
Chart 26: Time of the day accessing internet from office ......................... 55
Chart 27: Duration of PC usage from home........................................... 56
Chart 28: Duration of internet usage from home.................................... 57
Chart 29: Duration of PC usage from office .......................................... 58
Chart 30: Duration of internet usage from office ................................... 59
Chart 31: Time spent by internet users on watching TV ........................... 60
Chart 32: Time spent by internet users on reading newspaper ................... 61
Chart 33: Time spent by internet users on listening to radio ..................... 62
Chart 34: Professional activities ....................................................... 64
Chart 35: Personal activities............................................................ 65
Chart 36: Downloading activities....................................................... 66
Chart 37: E-commerce related activities ............................................. 67
Chart 38: Online shopping............................................................... 68
Chart 39: Response to online marketing stimulus ................................... 69
Chart 40: Blogging activities ............................................................ 70
Chart 41: Member of an online community........................................... 71
Chart 42: Problems faced while surfing the internet ............................... 75
Chart 43: Number of email accounts and average per capita email ids ......... 76
Chart 44: Multiple user shares of email websites ................................... 80
168
Index: Tables
Table 1: Detailed Sample Base Distribution of the Land Survey ....................6
Table 2: Popularity of various internet activities ................................... 12
Table 3: Key demographic and socio-economic profile of net users trading
shares online .............................................................................. 15
Table 4: Ownership of key household and financial assets among net users
trading shares online ..................................................................... 15
Table 5: Key net usage behavior of net users trading shares online ............. 16
Table 6: Popular online activities undertaken relatively more by net users
trading shares online (Top 15).......................................................... 18
Table 7: Response to online marketing stimuli and online buying behavior .... 19
Table 8: Preferred websites for checking and trading shares online............. 19
Table 9: Comparative evaluation of the top 4 online share trading websites on
selected demographic attributes....................................................... 21
Table 10: Comparative evaluation of the top 4 online share trading websites on
selected net usage behavior attributes ............................................... 22
Table 11: Response to online marketing stimuli..................................... 22
Table 12: Preferred websites for undertaking selective online activities among
the users of the top 4 online share trading websites ............................... 23
Table 13: Popularity of various internet activities .................................. 26
Table 14: Preferred website for online share trading .............................. 28
Table 15: Top 10 cities .................................................................. 33
Table 16: Preferred language of reading ............................................. 35
Table 17: Household asset ownership ................................................. 44
Table 18: Popularity of various internet activities .................................. 63
Table 19: Membership by type of online community ............................... 72
Table 20: Most used local language websites (other than English) ............... 73
Table 21: Online activities desired in other languages ............................. 74
Table 22: Top of mind unaided recall - all websites ................................ 77
Table 23: Most used website - all websites........................................... 78
Table 24: Preferred websites - emailing .............................................. 79
Base: 1,623Table 25: Info search (English) ........................................... 80
Table 25: Info search (English) ......................................................... 81
Table 26: Info search (local language) ................................................ 82
Table 27: Job search ..................................................................... 83
Table 28: Booking travel tickets ....................................................... 84
Table 29: Online shopping (other than travel tickets).............................. 85
Table 30: Online news ................................................................... 86
Table 31: Financial news & info (rates, quotes, etc.) .............................. 87
Table 32: Real estate info............................................................... 88
Table 33: Matrimonial search........................................................... 89
Table 34: Dating/friendship search.................................................... 90
Table 35: Social networking/communities ........................................... 91
Table 36: Online gaming................................................................. 92
Table 37: Download mobile content................................................... 93
Table 38: Preferred instant messaging applications ................................ 94
Table 39: Download music .............................................................. 95
Table 40: Sports content ................................................................ 96
Table 41: Cinema content............................................................... 97
Table 42: Most used local language websites (other than English) ............... 98
Table 43: Preferred blog sites .......................................................... 99
Table 44: Preferred astrology website ............................................... 100
Table 45: Preferred online learning / education website......................... 101
Table 46: Favorite TV channels ....................................................... 102
Table 47: Favorite newspapers ........................................................ 103
Table 48: Favorite magazines ......................................................... 104
Table 49: Favorite radio channels .................................................... 105
Table 50: TOM recall for brands....................................................... 106
169
Index: Segment wise
Detailed Tables
Table 1: Gender breakup ............................................................... 108
Table 2: Age group distribution ....................................................... 108
Table 3: City class - by population size .............................................. 109
Table 4: City class - by market size .................................................. 109
Table 5: City wise distribution ........................................................ 110
Table 6: Region-wise break-ups ....................................................... 111
Table 7: Preferred language of reading .............................................. 112
Table 8: Socio economic classification ............................................... 113
Table 9: Highest educational qualification .......................................... 113
Table 10: Occupational break up ..................................................... 113
Table 11: Function / field of occupation ............................................ 114
Table 12: Head of the household ..................................................... 114
Table 13: Monthly family income ..................................................... 114
Table 14: Most expensive vehicle owned by the household ...................... 115
Table 15: Ownership of credit cards (individually)................................. 115
Table 16: Household asset ownership ................................................ 115
Table 17: Current loan liabilities...................................................... 116
Table 18: Years of experience in using internet.................................... 116
Table 19: Place of accessing internet ................................................ 116
Table 20: Type of internet connection at home .................................... 117
Table 21: Type of internet connection at office ................................... 117
Table 22: Service provider subscribed to at home ................................. 117
Table 23: Service provider subscribed to at office................................. 118
Table 24: Frequency of accessing internet from home ............................ 118
Table 25: Frequency of accessing internet from office ........................... 118
Table 26: Time of the day accessing internet from home ........................ 119
Table 27: Time of the day accessing internet from office ........................ 119
Table 28: Duration of internet usage from home................................... 119
Table 29: Duration of internet usage from office .................................. 120
Table 30: Duration of internet usage during weekdays............................ 120
Table 31: Duration of internet usage during weekends ........................... 120
Table 32: Duration of PC usage from home ......................................... 121
Table 33: Duration of PC usage from office ......................................... 121
Table 34: Time spent by internet users on watching TV .......................... 121
Table 35: Time spent by internet users on reading newspaper .................. 122
Table 36: Time spent by internet users on listening to radio .................... 122
Table 37: Professional activities ...................................................... 122
Table 38: Personal activities........................................................... 123
Table 39: Downloading activities ..................................................... 123
Table 40: E-commerce related activities ............................................ 124
Table 41: Online shopping.............................................................. 124
Table 42: Response to online marketing stimulus .................................. 124
Table 43: Blogging activities ........................................................... 125
Table 44: Member of an online community ......................................... 125
Table 45: Membership by type of online community .............................. 126
Table 46: Usage of other language websites ........................................ 126
Table 47: Online activities desired in other languages ............................ 127
Table 48: Problems faced while surfing the internet .............................. 127
Table 49: Top of mind unaided recall - all websites ............................... 128
Table 50: Most used website - all websites.......................................... 130
Table 51: Preferred website for emailing ........................................... 130
Table 52: Multiple user shares of email websites .................................. 131
Table 53: No. of email accounts ...................................................... 131
Table 54: Preferred website for job search ......................................... 132
Table 55: Preferred website for mobile content ................................... 133
170
Table 56: Preferred website for sports .............................................. 134
Table 57: Preferred website for travel products ................................... 135
Table 58: Preferred website for matrimony......................................... 136
Table 59: Preferred website for financial news/info .............................. 137
Table 60: Preferred website for cinema ............................................. 138
Table 61: Preferred website for games .............................................. 139
Table 62: Preferred website for online shopping................................... 140
Table 63: Preferred website for online news ....................................... 141
Table 64: Preferred website for friendship/dating ................................ 142
Table 65: Preferred website for music ............................................... 143
Table 66: Preferred info search engine - local language .......................... 144
Table 67: Preferred website for real estate......................................... 144
Table 68: Preferred info search engine - English ................................... 145
Table 69: Preferred website for instant messaging ................................ 145
Table 70: Preferred website for social networking/communities ............... 146
Table 71: Preferred website for astrology........................................... 147
Table 72: Preferred website for online learning/education ...................... 148
Table 73: Preferred blog sites ......................................................... 149
Table 74: Other language preferred for local language content................. 150
Table 75: Preferred website for checking local language content .............. 151
Table 76: Most preferred TV channel................................................. 152
Table 77: Most preferred newspaper ................................................. 155
Table 78: Most preferred magazine................................................... 157
Table 79: Most preferred radio channel ............................................. 159
Table 80: Top of mind recall for brands ............................................. 160
Table 81: City type classification by market size .................................. 165
Table 82: City type by population size vs. market size............................ 166
Table 83: Socio economic classification (SEC) grid................................. 167
171
172
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India Online 2007

Online Share Trading

India Online 2007

Online Share Trading

Key Findings ..............................................................12

Segment Wise Detailed Tables ...................................... 107

Appendix ................................................................ 164

India Online 2007

Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

The key information included in the various reports cover the

X Highly credible latest estimate of internet using population in urban

India Online 2007

User Segment Supplementary Reports

Category Supplementary Reports: (comparative profiling of top 5

Note - All supplement reports are subject to sufficiency of sample

X We have increased our land survey sample base to 10,000 (from

X Further, to better capture the internet usage across all types of

These two refinements in the sampling methodology ensured that this

The Land Survey

attractiveness of the incentive prize offered for filling the survey,

Table 1: Detailed Sample Base Distribution of the Land Survey

Region City/ Town City Class Sample Size City Class

West Rajkot (Guj) 5 lakh - 10 lakh 301

East Bhubneshwar (Ori) 5 lakh – 10 lakh 303

South Mysore (Kar) 5 lakh – 10 lakh 329

To check for both the 'regular' as well as 'occasional' usage of the

Some further questions related to the specifics of demographic profile

The above information about the head of the household, especially

The Online Survey

The online survey was conducted using an e-questionnaire segmented

X The net usage behavior and preferences of new phenomena like

X In terms of capturing website preferences, 6 more online activity

X The question about 'blogging' was fine tuned to segregate usage

In the online questionnaire, a response format of 'clicking' a single or

Further, to enlist complete and sincere responses, an incentive of a

Finally, the appropriate weights (multipliers) as derived from the land

Note - Because of a deeper and more robust coverage of internet usage

Online share trading net users are more ‘experienced’ and

interactivity or casual online activities only marginally more or just

Compared to 43% of all internet users buying online, a whopping 68% of

In terms of their internet usage behavior, again ICICI Direct preferring

Kotaksecurities preferring ones are the relatively ‘heavier’ users of TV,

Among online activities, only net telephony, commenting on/owning

Table 2: Popularity of various internet activities

Rank Online Activity % All Internet Users In Millions

Online Share Trading - 13% Online Bill Payment - 22%

Share Trading Only Bill Payment Only

Net Banking Only

Net Banking - 30%

In line with their ‘above average’ socio-economic profile, online share

Males tend to trade share online significantly more. 9 out of 10 online

Table 3: Key demographic and socio-economic profile of net users

User from SEC ‘A’ 44% 24%

Rs.10,000 – Rs.30,000 family income 42% 39%

Table 4: Ownership of key household and financial assets among net

Bank Account 100% 82%

Online share trading net users are more ‘experienced’ and

Other salient points regarding internet access dynamics of online share

X A noticeably more of them have broadband connection at home

difficult to connect). However, they complain significantly more

Chart 2: Problems faced while surfing the Internet

Current Year Spam / junk mails Slow website opening

Online Share Trading Net Users All Internet Users