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TABLE OF CONTENTS
Contents
TABLE OF CONTENTS .......................................................................................................................... 2 OBJECTIVE OF THE TRIP ......................................................................................................................... 3 INTRODUCTION OF RETAIL SECTOR ................................................................................................... 4 AMBIENCE MALL ..................................................................................................................................... 5 OBSERVATIONS MADE DURING THE VISIT ................................................................................... 7 STRUCTURE OF THE MALL: ............................................................................................................... 7 BRANDS AT AMBIENCE MALL: ......................................................................................................... 8 SPECIAL FEATURES OF THE MALL .................................................................................................. 9 ROCKMANS ISLAND ........................................................................................................................... 9 CONCLUSION ........................................................................................................................................... 11 REFERENCES ....................................................................................................................................... 12
The world's largest retailer by sales, Wal-Mart Stores Inc. and Sunil Mittal's Bhakti Enterprises have entered into a joint venture agreement and they are planning to open 10 to 15 cash-andcarry facilities over seven years. The first of the stores, which will sell groceries, consumer appliances and fruits and vegetables to retailers and small businesses, is slated to open in north India by the end of 2008. Carrefour, the worlds second largest retailer by sales, is planning to setup two business entities in the country one for its cash-and-carry business and the other a master franchisee which will lend its banner, technical services and know how to an Indian company for direct-to-consumer retail.
AMBIENCE MALL
Ambience
Mall is
a shopping
destination
of
1.8
million
square-foot
area, located
in Gurgaon, India. It is located on the NH-8 highway right at the Delhi - Gurgaon border. Ambience Mall, is an apogee of lifestyle distinction, it offers not only unprecedented scale in terms of its size but also an experience of unparalleled retail mix combined with the entertainment and leisure attractions that has changed the concept of shopping mall experience. With the best location, a flat '0' km from south Delhi and an 8 lane approach on national express highway NH-8. The mall offers a wide range of facilities including Premium international and domestic retail brands, Anchor stores, Hypermarket, Seven-screen multiplex cinema, Restaurants and coffee shops, Food court, Car showroom, Fitness and meditation centre, Beer garden, Bowling alley, Simulated golf course, Kids play zone, Recreational zone etc. With three basement levels, the mall also has more than 2500 car parking spaces and offers amenities such as wide atrium spaces, high speed elevators and escalators, multiple entry/exits. With state of the art facilities for shopping, entertainment, food, fitness and luxury brand shopping it is a true 'Destination Mall' Ambience Mall - Gurgaon is the largest operational shopping mall in India, with one kilometer of shopping experience on every floor. It has around 300 stores out of which 250 are in use. Along with stores it also has a large 50,000 sq. ft. food court. Each floor of the mall is a kilometer long and it has three floors which make an area of three kilometer. The specialty of the stores in Ambience mall is the huge space. The stores in Ambi mall had opened to the general visitors from 12th October 2007. The few first are BMW, Guess, Reliance Trends, Deben hems, Pantaloons, NEXT and M & S. Ambience Malls management spends approx. 25 lacks per month in maintenance of security that includes around 300 trained security personnel, CCTV cameras, non-linear junction devices, bomb blankets, fire blankets and dog squad. Ambience mall is a completely new experience for the shopping mall visitors of. Ambience Mall", Gurgaon, which is the largest operational retail shopping mall in India (Source: Jones Lang LaSalle Meghraj), is a part of the "Ambience Island" integrated township.
SERVICES:
PARKING FACILITY: Parking has a capacity of 2000 cars which can be extended up to 10000 whenever there is any special occasion. This could be done because they have parking lot available at Lagun Apartments also. Parking rates on weekdays is Rs.50 and Rs.100 on weekends. WHEELCHAIR FACILITY: This facility is available free of cost for handicapped and old citizens. GOLF CART SERVICES: There are 4 Golf Carts available, 2 on ground floor, 1 on first floor and 1 on second. SHUTTLE SERVICE: Free shuttle services are provided from metro stations to the Mall.
Rockman pub is a German based concept. It is the place where fresh beer is made with imported equipments and served. Rockman multi-cuisine restaurant is the place where the delicious food is served. German food is the specialty of this restaurant.
PVR at ambience has two classes of cinemas, one is PVR Gold and other is PVR Premier. PVR at ambience is entirely different from the other PVRs located at different places. There is a foreign currency exchange shop at atrium-2 where foreigners can exchange foreign money into Indian money and can enjoy shopping. GOLFWORX is the place where people can enjoy Golf. There are Canadian made simulators installed for the real experience of playing golf.
BLUE is the place which has bowling alley as well as bar available.
There is a fun city at 3rd floor where children can enjoy several rides.
Also there is project of ice skating coming up inside the mall. This project will be completed in 5 months.
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CONCLUSION
The visit to the ambience mall was a great learning experience for me, for whom I would like to thank Ms. Ruchi Shah & Ms. Monica Mor for taking this initiative to give us such a wonderful experience. This visit was a great learning in regard to the understanding of the retail. The customer profile of the people of any metro city, where presence of luxury retailing proves how customers buying behavior has changed, and what are the brands they prefer, what are the experiences they desire, and what are their expectations from a retailer were clearly demonstrated by this visit to Ambience Mall . The customer today does not treat retailing just as a process of buying and selling, but the scope of retailing is much wider. Customers today are looking for experience and comfort and hence the definition of retailing has gone much beyond the activity of buying and selling of goods, which can be in terms of the visual merchandise of the products as well as of the environment. One that was noticeable during the visit and which dragged my attention was, how todays retailers are struggling and putting in continuous efforts to make their customers and make them visit their store, not only once, but again & again. In urge to fulfill the expectations of the customers and the execution of all these, ambience has really done a wonderful job. They have almost done everything to give their customers a great shopping experience, which the competitors have not even thought of. One of the biggest initiative that ambience group has taken is providing their customers the most luxury brands like- BMW, Nautica , Versache, Louise Phillips etc under one roof. Apart from the products they are offering, they are leaders in providing the best environment and experience to their customers. Ambience proves to be a perfect destination spot as it has accommodated everything which a customer wants. The experience at Ambience includes the night club- Rock Man, a completely new concept, where people can sit together, watch movies or matches and enjoy their drinks. PVR cinemas at Ambience provide a totally different experience than other PVRs in the city. Tomato provides a jungle like experience to its customers. Food available at Ambience is for every one according to the tastes and preferences of people. Fun city at Ambience is one of the major attractions, where they have many rides and games for children to have lots of fun so that the children dont get bored while their mothers are busy shopping. Thus Ambience Mall is made keeping in mind the likes and desire of all age groups be it children, youngsters or old people. All these things make Ambience the best destination for people who want to shop, eat, enjoy, celebrate, and eventually have a great day.
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REFERENCES
http://en.wikipedia.org/wiki/Retailing_in_India
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