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360iS CUR ATED GUIDE TO THE BEST OF SXSW INTER ACTIVE 2013
HELLO THERE
If youre reading this youre one of thousands of marketers that will descend upon Austin for the annual SXSW Interactive Conference. The event has historically been a hotbed for emerging technologies and digital counter-culture, though over the past few years it has captured increasing attention from brands vying to connect with a new generation of consumers. Over five days, youll have your pick of 800+ educational sessionsnot to mention dozens of parties where you can rub elbows with tech A-Listers (and perhaps even a few celebrities). It will be an exhausting jaunt, but no doubt will leave you feeling inspired and full of new ideas. The goal of this guide is to help you navigate the chaos that lies ahead and get the most out of your SXSW experience. For more tips and tricks from our team of savvy SXSW experts, be sure to follow @360i during the week, and visit blog.360i.com for regular updates.
WIRELESS CHARGER
ABCAlways Be Charging. Youll be out and about all day and outlets are a rarity, so be ready with a portable phone charger.
UMBRELLA / PONCHO
The weather in Austin can change on a dime. Prepare for the worst, and hope for the best.
COMFORTABLE SHOES
Youll be doing a ton of walking, so wear shoes you will be comfortable in all day long.
NOTEBOOK
Dont let a dead battery or tech fail limit your ability to record notes. Bring a pen and paper in the event you need to go analog.
EMERGEN-C
Youll shake a lot of hands in Austin and likely carry on with little sleep. Avoid illness by giving your immune system a much needed boost, drinking water and getting as much rest as possible.
MARKETING TO MILLENNIALS
Gen Y isnt the prime target for all brands, but their famed digital habits sure make them coveted among many marketersespecially when it comes to social media. The irony is that Millennials are often the most vocal consumers when it comes to bad advertising, so winning them over requires a different approach. At SXSW, bank on hearing about how brands can better engage this audience by creating authentic experiences that present a true value exchange.
CONTENT STRATEGY
According to an Econsultancy study, 90 percent of marketers agree that content marketing is increasing in importance, yet less than 40 percent of them said they have a content strategy in place. SXSW go-ers this year will be looking to break through the content marketing hype and distill actionable ways to make their brands content more strategic and thereby, more effective.