Professional Documents
Culture Documents
Presented by:
Russ Roberts
Manager of WCTC Small Business Center
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creative | social media | strategy
Welcome!
Steve Glynn
President
Spreenkler, LLC
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creative | social media | strategy
What is social media?
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creative | social media | strategy
Social media’s impact.
620,359 2,379,102
217,811 833,161
4,603 112,474
28,419 114,559
no profile 7,148
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creative | social media | strategy
Speakers
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creative | social media | strategy
Blogging and Micro-Blogging
to Reach New Audiences
Tim Cigelske, Owner, Teecycle.org / MU Community Mgr.
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creative | social media | strategy
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creative | social media | strategy
Online Content Sharing:
Video, Photos and More
Esther Brady, Community Manager / Social Media Enthusiast
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creative | social media | strategy
Online Content Sharing
Videos + Photos + More
d ia to G ro w Yo u r B u si n e s s
Usi ng S o ci a l Me
Online Branding
1. Monitor
2. Optimize
3. Engage
New Customer
Network
Customers Connections
Success Stories
Gary Vaynerchuk
Family Business owner & Wine
Enthusiast
Springfield, New Jersey
- Blogs
- “Prime Cuts TV” on YouTube/Viddler
- SEO (Search Engine Optimization = great
results on Google for their restaurant)
- eNewsletter with menu updates
- MySpace page reaching out to college
students
- Flickr account with food photos
- Sales up 30%, when most steakhouses www.primecutsblog.com
are down 10-20%
Getting Started
1. Learn to Listen
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creative | social media | strategy
+
Social Networking Email
Networking Integrating
Traditional & New Media
Push – Connect – Engage and Share
http://www.twitter.com/thatwoman_soho
http://www.sohobiztube.com
Free Promo Soho Code 20% off before April 9th: edUZRf
+
Email = Push
To Create A Visual
For a PR Campaign
Before a 30 or 60 second Introduction
A “Take A Way”
A Follow Up Piece
To Become A Resource
To Develop Online Relationships
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creative | social media | strategy
Community Building Process
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creative | social media | strategy
Community Building Map
Create event on Meetup.com Add details and links to Facebook Announce details/links on Twitter
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creative | social media | strategy
How can I use social media?
1. Foster and grow relationships
2. Gain customer insight and feedback
3. Provide better customer service
4. Drive awareness and education
5. Communicate news to media
6. Customer loyalty, exclusive promo/events
7. Interact directly with customers
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creative | social media | strategy
Maximizing the Online
Experience
Pat McKenna, President, MojoWeb Productions, Inc.
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creative | social media | strategy
A Case Study in the Strategic Use
Of Content in Social Media
Launch: July 1, 2002
Target Audience: Mothers with Children 0-6
Goal: Local Portal for Resources, News and Conversation
Key Social Driver: Discussion Groups (80% of Traffic)
Interaction with Peripheral Content
Newsletters
Magazine/Periodical Articles
Presentations
Press Releases
Reports & White Papers
Brochures
Content Partnerships
Volunteer Columnists
Audio/Video Materials
External Links
Online Polling
Interactive Forms
Take Aways
• Content in Context
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creative | social media | strategy
Social Media’s Impact
on Business Processes
Dave Kragenbrink
Quick about me
Copyright:
University of
Massachusetts
Dartmouth Center
for Marketing
Research
Jump in, the water’s fine!
Free marketing
Free word of mouth
Potential buyers
Potential partners
Potential consumers
Collaboration
Sounding boards
The Scary Stuff
Openrecords concerns
Who owns all this stuff?
What are your obligations?
Can I expect ANY privacy?
What about HIPAA, SOX, ePHI?
Who owns all this stuff?
eDiscovery requests?
Mash-ups
Pervasive
Blurs lines of ownership
What about HIPAA, SOX,
ePHI?
KNOW your compliance issues!
dkstuff@wi.rr.com
http://twitter.com/dkragen
What are the next steps?
• Take technology out of it.
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creative | social media | strategy
Reference websites.
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creative | social media | strategy
Thank You!
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creative | social media | strategy