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Can You Find The Gorget?

10 Reasons To Plant Trees...Now!

How To Set A Table

 Contents
From The Editor 5

Pillows 11

Wardrobes 13

Books 16

Can You Find The Gorget? 17

Umbrellas 18

Beds 20

Outdoors 22

10 Reasons To Plant Trees Now 23

Get Your Carolina Girl Gear 24

Flags 26

How To Set A Table 27

Palms 28

Aquariums 31

Kitchens 33

How To Make Grits 36

Chandeliers 38

Time To Refinace or Buy!? 40

Neighborhoods 43

About Carolina Forest 47

Bunker Shot Perfection 49

Sunrooms 50

Commerical Real Estate 52

Fans 53

www.Surfside.sc Online Magazine | 2009 3

wwwSurfside.sc Online Magazine | 2009 4
From The Editor
Buy Local
Promoting local business is as simple as having other company’s
business cards or brochures posted on a board in your store. In an
effort to promote your area, we are distributing decals that say “Check
us out at www.Surfside.sc,” in hopes that local shoppers will visit the site
to find local restaurants, clothing, specials, coupons and more. We are
doing our part, so please join us, and promote your local merchants, and
everyone will benefit!

Top Ten reasons to Think Local

Buy Local - Be Local – Help Local Businesses

1. Buy Local -- Support yourself and Surfside. Many

studies have revealed when you buy from an independent, locally
owned business in the your own area, rather than a nationally owned
businesses, considerably more of your money is used to make
purchases from other local businesses. Local businesses continue to
strengthen the economic base of the local community. These include
case studies showing that local local owned businesses generate a
premium in enhanced economic impact to the community and our tax
base.

2.Support Local Area Community Groups:

Non-profit organizations receive an average 250% more support from
smaller Surfside area business owners than they do from large
companies.

3. Keep Your Area Unique: Where we shop, where we eat and

have fun -- all of it makes our community home. Our one-of-a-kind local
businesses are an integral part of the distinctive character. Local tourism
businesses also benefit. “When people go on vacation they generally
seek out destinations that offer them the sense of being someplace, not
just anyplace.” ~ Richard Moe, President, National Historic Preservation
Trust.

4. Reduce Environmental Impact: Locally owned businesses

in your area can make more local purchases requiring less
transportation. This generally means contributing less to sprawl,
congestion, habitat loss and pollution.

5. Create Additional Jobs: Small local businesses are the

largest employer nationally and in the community, provide the most jobs
to local residents.

6. Receive Better Service: Local businesses often hire people

with a better understanding of the products and services they offer, and
take more time to get to know customers.
Cont. next page

www.Surfside.sc Online Magazine | 2009 5

www.Surfside.sc Online Magazine | 2009 6
7.Invest in Your Community: Local
businesses are owned by people who live in this
community, and they are less likely to leave, and
are more invested in the community’s future.

8. Put your Taxes to Good Use: Lo-

cal businesses require a relatively little infra-
structure investment and make more efficient
use of public
services as compared to nationally owned
stores entering your area.

9. Buy What you Want, Not What

Big Advertising Budgets Want you
to Buy: A South Carolina marketplace com-
prised of tens of thousands of small businesses
is the best way to ensure innovation and low
prices over the long-term. A multitude of small
businesses, each selecting products and ser-
vices based not on a national sales plan but on
their own interests and the needs of their local
customers, promises a much broader range of
product choices.

10. Promote Local Prosperity: An

escalating body of economic research shows
that in an increasingly homogenized world, en-
trepreneurs and skilled workers are more likely
to invest and settle in communities that preserve
their one-of-a-kind businesses and distinctive
character.

Larry Local
Editor in Chief

www.Surfside.sc Online Magazine | 2009 7

 www.LocalTraffic.sc
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CEO
Dennis Stewart

Editor In Chief
Larry Local

Creative Director
Daniel Holliday

Art Director
Amy Coats

Web Developers
Allen Bayless
Matthew Coats

Accounting
Marie Bentley

Administration & Marketing

Vivi Morillo
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 “No one realizes
how beautiful it is to
travel until he comes
home and rests his
head on his old,
familiar pillow.”

Lyn Yutang
 Just let the
wardrobe do the
acting
Jack Nicholson
www.Surfside.sc Online Magazine | 2009 14
 “A lot of people ask me if
I were shipwrecked, and could
only have one book, what
would it be? I always say ‘How
to Build a Boat”

Stephen Wright
Can you find
the gorget?
The South Carolina State flag
is immediately recognizable
to native Carolinians, and if
you’re spending some time
out-of-State, it will probably
bring a tear to your eye to see it
whizzing by on a bumper sticker
or rippling in the soft blue sky
of a native license plate. Most
folks, however, consistently
confuse our flag for a simple
representation of a moonlit palm
tree. The truth it, the sliver of
crescent suspended in the upper
left hand corner is not a moon
phase: it’s a piece of ornamental
armour known as a “gorget”.
A holdover from the days of
knights in shining armour, the
gorget was originally used to
protect the throat and block
blows from non-projectile
weapons such as swords. Since
the gorget originally rested
around the throat, the shape
was that of a crescent. In formal
armour, the gorget was placed
beneath the breastplate and
backplate set and supported
the weight of the armour. They
were often equipped with
straps in order to attach some
of the heavier armours. By the
Renaissance, the gorgets had
already achieved an ornamental
status and by the American
Revolution, it could be seen
hanging from delicate chains and
ribbons around the throats of
officers, signifying their rank.
The first South Carolina flag,
designed in 1765, displayed the
dark blue of the American troops’
uniforms and a large crescent
with the word “Liberty” written
within it. While most historians
agree that the crescent is the
representation of the gorget,
which was also worn as a
symbol on the caps of American
soldiers, there is some argument
that the symbol could also stand
www.Surfside.sc Online Magazine | 2009 17
for the river bend on which
Charleston sits (the crescent
was a common symbol used by
early American settlements when
their Town rested on the curve
of a river), or it was a borrowed
symbol from the crest of the Bull
family, one of Charleston’s early
settlers.
The palmetto tree on today’s
flag was not included until
January 28, 1861, the day of
South Carolina’s secession
from the Union. The palmetto
tree represents the defense of
Fort Moultrie from British attack,
as the Fort itself was made of
palmetto logs: an unexpectedly
brilliant construction, as the
logs of the palmetto tree are
incredibly resilient and absorbed
the enemy cannon fire like a
sponge.
Either way we have a pretty cool
state flag, and gorget is hard to
pronounce!
Don’t sit
under an
umbrella
waiting
for it to
rain
 Visit www.Classifieds.sc
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www.Surfside.sc Online Magazine | 2009 19

 “The bed has
become a place
of luxury to me! I
would not
exchange it for all
the thrones in the
world”

Napoleon
Bonaparte

www.Surfside.sc Online Magazine | 2009 20

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 “If people sat
outside and looked
at the stars each
night, I’ll bet they’d
live a lot
differently.”

Bill Watterson
www.Surfside.sc Online Magazine | 2009 23
Get Your
Carolina
Girl
Gear!
“Every normal man
must be tempted at
times to spit on his
hands & hoist the
black flag”

Henry Louis Mencken

HOW TO SET A TABLE
As a lady of the Carolina’s, small shows of simple
grace and etiquette should become as second nature
to you. Now, this isn’t saying that you have to run out
immediately and have visiting cards printed, or go buy
a sterling silver tea set, but having knowledge of little
things like place settings means a lot to locals and
ultimately, shows that you truly care for and respect
the civility which is the heart of South Carolina.

Even at an informal dinner, it’s a good idea to create a

centerpiece. This can be a week-long labor of love or,
in most cases, a small setting thrown together about
five minutes before the guests arrive. A few snippings
from the juniper tree for frilly greenery and aromatic
scent, a handful of flowers arranged in a low bowl
or small vase, a couple strategically placed pieces
of fruit and a candle or two and your centerpiece is
complete. A bouquet of flowers from the local florist
or, better yet, a nearby farm, would also work, but no
matter what, the point is that you have one. Another
little pointer: don’t make the centerpiece taller than
eye level. Guests would like to be able to see each
“It is the nature of
the strong heart,
that like the palm
tree it strives ever
upwards when it
is most
burdened.”

Sir Philip Sidney

www.Surfside.sc Online Magazine | 2009 28

wwwSurfside.sc Online Magazine | 2009 29
to see each other when they
speak and it could mess up a
lovely arrangement if you’re hav-
ing to part the sunflowers every
time you want to ask a question.
As for your silverware, if you
have sterling silver, use it. Even,
and especially, if it’s your great
grandmother’s set that’s been
passed down for generations.
She never intended for you to
keep it wrapped up in crumbling
bags of velvet. Silverware and
formal china, however pretty and
expensive, were meant to be
used and this is a great time to
show them off. Even if you don’t
have formal silverware, though,
the point is to have the place
settings properly arranged and
in the end, no one will really care
what the silverware looked like
as long as there’s plenty of food
and wine.
With the dinner plate as the
center, silverware should be
placed in line, an inch from the
edge of the table, and arranged
from the outside – in, in order
of use. On the right, salad fork
(smaller fork), appetizer utensil
(or another small fork or none at
all if you aren’t having an If it is Thanksgiving at
appetizer between salad, soup Grandma’s, none of the above
and dinner), then dinner fork applies.
(your biggest fork) closest to the
plate. On the left, soup spoon,
spreading knife for the bread and
the dinner knife closest to the
plate. Be sure to turn the blade
of the knives toward the plate,
as an outwardly turned knife is
a symbol of aggression toward
the other diners (don’t you love
these quaint little old world
idiosyncrasies?). The dessert
fork and spoon for after dinner
tea or coffee should go across
the top of the dinner plate, with
the tines of the fork facing right
and the bowl of the spoon facing
left. Napkins should be folded
either as simply or ornately as
you like, and placed in the center
of the dinner plate. Glasses are
also placed an inch above the
knives and in order of use
starting from the far right: white
wine, red wine, dessert wine and
water tumbler. Dinner should
be served from the kitchen and
ideally, placed on each diner’s
plate by the server/host instead
of passing bowls and dishes
around.
www.Surfside.sc Online Magazine | 2009 30
“The essential is to
excite the
spectators. If that
means playing
Hamlet on a
flying trapeze or
in an aquarium,
you do it.”

Orson Welles

www.Surfside.sc Online Magazine | 2009 31

 www.Golfing.sc
(866)532-4725 Fax: (866)542-4725 Info@Only.sc
“If you can organize your kitchen,
you can organize your life.”

Louis Parrish
wwwSurfside.sc Online Magazine | 2009 34
 “When twilight
drops her
curtain down and
pins it with a star,
remember that
you have a friend
though she may
wander far.”

wwwSurfside.sc Online Magazine | 2009 35


How
to make
grits
By now, you should know that
grits are not only the starch of
choice in South Carolina, it’s also
the acronym for “Girls Raised in
the South”; so if you don’t have
your recipe down by now, it’s
time to get boiling.
Proper grits do not come in an
easy to open, plastic-lined paper
packet. As My Cousin Vinny put
it, “Real grits take at least 20
minutes to cook”. In fact, they
take a couple hours, but it’s
worth every simmering second.
So get rid of the Quaker Instant
Grits and mosey on down to the
rice isle. Grits can usually be
found either here or in the
baking isle. If you’re lucky
enough to live near a locally
produce market or farmer’s
market, 99% of the time you’ll
find more than enough grits
in stock. Some local favorites
include Anson Mills grits and
Charleston’s Favorite Stone
Ground Grits.
Now that you have the dry
goods, make sure you have
some fresh chicken stock, milk,
cream and butter. Oh yes, you’re
making these the way God
intended.
Measure out your dry grits (1
cup of dry grits makes roughly
2 servings) and clean them by
placing them in a bowl and
filling the bowl with water until
the water is an inch or so above
the grits. Skim off the chaff and
drain. Don’t worry, it doesn’t have
to be completely dry, just get it
as close as possible. Now, dump
www.Surfside.sc Online Magazine | 2009 36
the wet grits into a pot and pour
in twice as much chicken stock
as grits. Bring this to a boil, then
reduce to medium-low. Now add
equal portions cream and milk
up to 2 and ½ times the amount
of grits. So, if I was making this
recipe for two, I would have used
1 cup dry grits, 2 ½ cups chicken
stock, 1 ¾ cups cream and 1 ¾
cups milk. Add salt and pepper to
taste, then sit back and let it
simmer. The longer the grits
simmer, the richer they’ll be.
Typical time is 20-30 minutes,
but some of the best grits sit for
an hour to two hours at low to
medium-low heat, just soaking
up that cream and milk. Right
before you serve the grits up, stir
in a healthy pat of butter and, if
you’re feeling a little wild, grate a
handful of parmesan or cheddar
cheese over the top.
Play with and perfect this dish
to your liking. The recipe is
purposefully simple for the sole
reason that it’s up to each
southern girl to come up with her
own special twist on this
Southern Classic.
 www.Business.sc
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www.Surfside.sc Online Magazine | 2009 37

There really are some incredible
chandeliers on the market now.
The designs are a lot softer and
warmer than they used to be. I
think the overriding design
factor that most homeowners
are seeking is something that
says their home is warm,
inviting and comfortable.

Susan Humphress

www.Surfside.sc Online Magazine | 2009 38

 Powered By

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Time to
Refinance
or
Buy !?
Right now, mortgage rates are
at their lowest level since 1971.
Think about that. Twenty-five
years ago, homeowners were
paying as much as 18% on a
30-year fixed. Today it’s just
a little over 5%.Combine that
rate with the tax advantages of
a mortgage, and you have an
incredibly cheap way to build
wealth, but you better act now.
Real estate guru Barbara
Corcoran has already seen a
tremendous surge in refinance
applications – more than triple
the average – and the number
of people getting approved is
astronomically higher as well,
she says. But that doesn’t mean
the low rates are a panacea for
the ills of the housing market. It
is only once home prices start
to go up that we will finally see
a light at the end of tunnel,
Corcoran says. Until that
happens, we are still going to
have to crawl out of this mess.
“[Low interest rates are] a not a
lifesaver,” Corcoran says. “This
is just a helping hand.”
www.Surfside.sc Online Magazine | 2009 40
David Kittle, chairman of the
Mortgage Bankers Association,
has this advice to homeowners
looking to refinance: Do it. Don’t
get greedy searching for another
quarter-point. Lock in rates
now. He is seeing applications
soar over 125% just since
Thanksgiving due to the low
rates.
Of course, you should only
refinance if it saves you at least
3/8 on the rate and if you plan on
staying in your home for at least
four years, Kittle says. Along
with good credit, proof of income
and money by means of a down
payment or equity in the home,
there are certain things every
homeowner needs regardless of
interest rate levels.
 Visit www.Jobs.sc
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www.Surfside.sc Online Magazine | 2009 41

Neighborhoods investment of time, but material
costs are often low.
1. Neighborhoods are where we all grew up a long time ago. 6. With neighborhood action,
Today, because of golf courses, shopping areas, subdivisions, jobs, compared to activity on larger
schools, and a transient society, a neighborhood means different scales, results are more likely to
things to different folks. be visible and quickly
forthcoming. The streets are
2. Neighborhoods can be as small as a dozen or so houses, and be as generally cleaner; the crosswalks
many as thousands of homes. are painted; the trees are
planted; a festival draws a
3. Neighborhoods are common, and perhaps close to universal, since crowd.
most people in urbanized areas would probably consider themselves
to be living in one. 7. Visible and swift results are
indicators of success; and since
4. Neighborhoods are convenient, and always accessible, since you success is reinforcing, the
are already in your neighborhood when you walk out your door. probability of subsequent
neighborhood action is
5. Successful neighborhood action frequently requires little specialized increased.
technical skill, and often little or no money. Action may call for an

www.Surfside.sc Online Magazine | 2009 43

 Visit www.Barter.sc
And See Why Business Owners
Love To Barter

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www.Surfside.sc Online Magazine | 2009 44
8. Because neighborhood action
usually involves others, such ac-
tions create or strengthen
connections and relationships
with other neighbors, leading
in turn to a variety of potentially
positive effects, often hard to
predict.
9. Over and above these
community advantages,
neighborhood activity may simply
be enjoyable and fun for those
taking part.
But in addition to these benefits,
considerable research indicates
that strong and cohesive
neighborhoods and
communities are linked –quite
possibly causally linked – to
decreases in crime, better
outcomes for children, and
improved physical and mental
health. The social support that
a strong neighborhood may
provide can serve as a buffer
against various forms of
adversity. Sometimes a
neighborhood isn’t a
neighborhood until an event
occurs, which draws people
together, to become “neighbors”.
www.Surfside.sc Online Magazine | 2009 45
 Visit www.Weather.sc
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wwwSurfside.sc Online Magazine | 2009 46

About Carolina
Forest
Carolina Forest is one of the more popular
communities for people living and working in the
Myrtle Beach area in South Carolina.
Recent Development
Carolina Forest boasts one of the top school districts
in the state, and is an unincorporated town made-up
of numerous neighborhoods communities and new
commercial developments conveniently situated
between the beaches Myrtle Beach and the historic
city of Conway.
The Carolina Forest community enjoys residential
family-friendly neighborhoods and businesses, as
well as top schools and preserved natural foliage and
wildlife create a master-planned community in Horry
County and a unique and sought after place to live.
Master Planned for the
Communities Benefit
Carolina Forest is an one-of-a-kind, master-planned,
unincorporated area of Horry County SC that’s an
example of how excellent neighborhoods,
family-friendly businesses, and superior
schools mix to form one of the most
desirable places to live.
Golf!
Residents are afforded with recreational
opportunities in the Carolina Forest area. There
are two golf courses in Carolina Forest, Man
O’ War and The Wizard golf courses. Both are
situated beside Windsor Green and Waterford
Plantation. The River Oaks neighborhood, which
borders Carolina Forest, also features numerous
golf courses as well. Carolina Forest has plans for
ten golf courses, but the slight decline of the golf
industry in Myrtle Beach has not permitted this.
Future Plans
Upcoming recreational plans have been set aside
in Carolina Forest. International Paper initially
planned parkland, roadway easements, reserves,
and animal corridor land, some of which has not
been started and for now remains virgin forestland.
Lewis Ocean Bay Preserve, a gigantic tract of land
reserved by the state of South Carolina, borders
Carolina Forest and is easy to get to through
International Drive and Highway 90.
www.Surfside.sc Online Magazine | 2009 47
 www.News.sc
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wwwSurfside.sc Online Magazine | 2009 48

Bunker Shot
Perfection:
Blast Your
Way to a
Better Golf
Score
Bunker shots can be daunting
but it’s really all in your head!
Use these simple techniques the
next time you’re in the bunker
and blast your way to a better
score.
Golf ScoreFirst, don’t change
your swing. Use the loft of
the club and your back swing
to determine your distance.
Of course this will take some
practice so you know how to
shorten your backswing to get
the distance you need. You use
your back swing to adjust your
distance because you always
want to accelerate through
the ball. You never want to the
club head to decelerate. Also
open the club face if needed to
decrease the distance the ball
will travel.
definition of bounce. The key is
to have this bounce feel when
hitting the ball out of the sand.
Open the club face and aim
slightly right with an open stance
with the ball forward in your
stance, slightly off of your left
heel for right handed golfers.
When you swing follow the line
of your feet.
Keep the weight on your left foot
and don’t try to lift the ball, let the
club do the work; trust me the
club will lift the ball.
Hit about 1 inch behind the ball.
The key is to get sand between
the club face and the ball. This is
where that bounce comes in to
play.
Also, expect more roll on the ball
when faced with a down hill lie
in the bunker because the ball
won’t get as much spin and tend
to roll quite a bit.
Use and practice these
techniques to get yourself off
the beach and onto the green.
For more helpful tips, advice,
or to add some Golf Tips and
Suggestions of your own - you
are invited to visit the South
Carolina Golfers Blog at
www.Golf.sc/Blog/

Use the “bounce” on the club to

launch the ball out of the sand.
Don’t worry too much about the
definition of bounce but try this
the next time in the practice
sand trap. Take your sand
wedge and swing at the sand.
Vary the angle the club hits the
sand. When you bring the club
down steeply you’ll take a lot of
sand and leave a large “divot”
in the sand. Decrease the angle
that you strike the sand until you
can feel the club almost bounce
off the sand. Feeling that is
more important than the actual

www.Surfside.sc Online Magazine | 2009 49

 In our lives there is
bound to come some
pain, surely as there are
storms and falling rain;
just believe that the one
who holds the storms
will bring the sun.

www.Surfside.sc Online Magazine | 2009 50

Commercial
Real Estate
– Renting
in Today’s
Market
First make sure that the area
you have chosen is right for your
intended business. If you plan
on expanding, take that into
consideration. Do you need to be
close to an expressway, or the
local airport? Before you decide,
think ahead, because you may
be getting into a long term
commitment.
Make sure that any space you’re
considering is big enough for
both your current needs, and
your foreseeable growth. Be
realistic and never over-commit.
Do your homework beforehand.
Investigate traffic patterns; tour
the area and building. Find out
who the previous tenant was,
and why the business left. Learn
what kinds of marketing the
location does in support of its
tenants (if any) and whether co-
operative marketing funds are
available to you.
Weigh the benefits of guaranteed
foot traffic at a mall location
against premium rent. Some
malls require that all tenants
stay open during mall hours, and
pay for common area usage as
well as the store’s own space
and upkeep. Stores may also
be asked to pay a percentage of
sales to the mall.
Identify your closest competitors.
Also check out neighboring
businesses with an eye for
complementary products or
services. If you are locating in a
mall, check the lease agreement
for any guaranteed protection
against competition.
Evaluate whether the physical
location and space is a good fit
with your product line. Do you
need a large, bright space or is
an office warehouse sufficient?
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Investigate any restrictions
on signage. Signs are vitally
important to retail businesses,
yet many landlords decide on
what a store can and cannot do.
The rules may be even stricter in
a mall, which closely monitors its
physical appearance.
Negotiate the terms of your
lease aggressively. Think
about consulting a realtor that
is familiar with the area. Never
accept wording that’s confusing
or that leaves you wondering
who is liable for what. Ask
for the right of first refusal on
adjacent space in case you need
to expand. Negotiate for free
improvements, free rent, and
other incentives before signing
your lease.
Hire a real estate attorney who
not only specializes in lease
negotiations, but knows your
area and, preferably, has dealt
with your kind of business
before. A lease negotiation can
cover tens, if not hundreds, of
terms, and you want someone in
your corner who has seen it all
before.
Know who is responsible
for maintaining the heating,
air-conditioning and other
systems, as well as keeping
up the parking lot and building
exterior. This can be critical in
older buildings. Who pays for the
utilities and trash pick-up?
The time has probably never
been better to start a new
venture if you have a business
that is not being adversely
affected by this economy. Just
make sure you get the right
location……
“What is my loftiest ambition? I’ve always
wanted to throw an egg at an electric fan.”

Oliver Herford quotes (1863-1935)

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 Final Words

We were born to unite with our fellow men, and to join in community with the human race.

Cicero

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