COMPANY PROFILE

Rediff.com (Nasdaq: REDF) is one of the premier worldwide online providers of news, information, communication, entertainment and shopping services. Rediff.com provides a platform for Indians worldwide to connect with one another online. Rediff.com is committed to offering a personalized and a secure surfing and shopping environment. Rediff.com additionally offers the Indian American community one of the oldest and largest Indian weekly newspapers, India Abroad. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York, USA. Mission In The Internet Space To provide world-class online consumer service offerings to Indians worldwide. PRODUCT AND SERVICE OFFERINGS INDIA ONLINE BUSINESS The Rediff.com India website consists of information, communication and content services, free and paid community features and products, including e-commerce and mobile services. Information and Content Information and content channels currently include news, business, movies, cricket/sports and several other topics of interest. News content includes: Current affairs and breaking news: Rediff provides breaking news focused on events of interest to Indians, including feature news stories, interviews and online chats with leading Indian personalities. Business: This channel covers the happenings of corporate India, stock market quotes and analysis, regular columns and feature stories, as well as personal portfolio tracker. Movies and Entertainment: For latest news and trends from Bollywood and Hollywood. Box office information, regular columns, feature stories, interviews with movie personalities, movie reviews and slide shows. Sports and Cricket: Provides coverage of Indian and global sporting news. There is indepth coverage of cricket news from India and around the globe, with statistics, scores and schedules, regular columns, feature stories and interviews. Get Ahead: Aimed at enriching the lifestyle of younger online audiences, this section cover topics of interest such as careers, education, relationships, work environments, among others. Rediff.com offers a Message Board facility through which users can post their comments. Rediff Newshound is a content aggregation tool, which collates India related content from over 1000 news sources. This content, which is updated every 5 minutes, is categorized as under News, Business, Entertainment, Cricket / Sports, Health, Infotech, Science and World. Community Features and Products A key focus for Rediff.com is using world-class technology to drive community building. Through a single login facility, Rediff.com provides a combination of free and paid community features and products to consumers and businesses. These include e-mail, instant messaging, Search, Chat, Blogs, Message Boards, Social Networking, Mobile services, online shopping and

auctions. Rediffmail: Rediffmail is the flagship product of Rediff.com. It is one of the most popular web eMail service used by Indians world wide. Rediffmail offers users a complete outlook desktop experience with features like unlimited storage, instant mail preview, quick attachments of upto 10 MB, Drag & Drop facility to manage your folders and auto address completion. It supports eleven Indian languages and also comes with the integrated web-messenger allowing all Rediffmail users to chat in real-time with all their Rediff Bol (Instant Messenger) users within their inbox. Rediff Web Search provides a comprehensive directory of information adapted to provide relevant search results. Fare Search is the Rediffs first vertical search product that allows users to search and compare airfares across domestic carriers for all destinations served. The Fare search is also extended to include Train Search which allows users to find trains, check ticket availability, PNR status. The product also gives you comparison view of trains available between two stations and the lowest airfare ticket available between the same route. Job Search is vertical search product which allows users to search for jobs across various job sites in India under several categories and locations in India. Image Search is one of the popular search services offered by Rediff.com. Users can search from over 1 billion images share the images with their friends from the system itself. Rediff Product Search allows users to compare products across brands, features, price points, user ratings and check availability of the products in their city at local stores with complete contact details. The service covers more than 16 product categories under electronics and also covers Cars and Bikes as new categories. Rediff iShare: Rediff iShare is a rich multimedia social content sharing platform which allows users to share videos, music, pictures all on a single platform Rediff Moneywiz provides stock market quotes, analyses and market voices, a live running commentary updated every few minutes. It also provides facility of personal portfolio tracker to users. Rediff Pay4Clicks Classifieds is the Companys performance based advertising platform. Users can send their responses directly to the advertiser over email or to the mobile phone using SMS. We have also integrated our reseller channel to this platform and provided them with a tool that allows them to upload multiple ads in a single user session. Rediff Q & A is social media community platform which allows users to ask and answer questions posed by the Rediff community. The platform encourages participation through recognizing the top performers of the week by featuring them in the Hall of Fame section. Rediff iLand: Rediff iLand is a social networking and a blogging platform that empowers users to share and express their views and form a community of like minded users. The platform supports eight Indian languages like Hindi, Marathi, Tamil, Telgu, Malayalam, Kannada, Bengali and Gujarati, allowing users to blog in the language they are most comfortable in. Rediff Bol instant messenger is a free service that works even on low bandwidths. Users can make PC-to-PC voice phone calls; send SMS to mobile phones in India and create customized avatars and participate in chat rooms. Subscription Services Rediffmail Pro is a subscription service targeted at business users. Rediffmail Pro offers businesses, the ability to select, subject to availability, their own domain name for e-mail addresses. Subscribers are given five e-mail addresses and 1GB of storage space, which can be allocated among employees and increased without limitation, at an additional charge. Rediffmail Pro also offers enhanced address book features and advanced virus protection. Rediffmail Enterprise Pro is a web based e-mail service suited for enterprises with large field forces of users/agents/sales associates/dealers. Rediffmail Plus is a subscription service that offers a variety of premium features. Rediffmail Plus subscribers receive 2GB of storage space, the ability to send large attachments (up to 10MB) and accounts which do not automatically expire when not used. Subscribers can also send up to 100 SMS messages and access their e-mail accounts with other client applications, free of charge. Rediffmail Plus comes with a 30 MB Briefcase. Rediff Business Solutions is suite of web based business solutions, which allow individuals and businesses to purchase domains and web hosting packages directly online. Mobile Services Rediff Mobile offers mobile phone users in India a variety of value added services on the text messaging platform by sending a requesting SMS to 57333, which is the designated code

number for Rediff.com as well as on the WAP platform by visiting mobile.rediff.com on the WAP browser. Mobile offerings on the 57333 & wap platform include: Downloads: Users can download mono ringtones, polyphonic ringtones, true tones, logos, picture messages, wallpapers, videos, animations and games from our website. We have introduced search of ringtones & imagery on web and mobile phones. Downloads include popular Indian content, such as Indi-pop ringtones, Indian cricket team logos and wallpapers featuring Bollywood, Hollywood and Tollywood movie stars. Services: Rediff.com offer users a variety of mobile phone related services by SMS, such as the ability to search, seek and flirt with other users, play interactive games, and receive jokes and astrological predictions. Users can also participate in contests to win prizes by correctly answering questions sent to them by SMS (Short Messaging Service, or text messaging). News and Information: Users can stay updated on current events by receiving cricket scores, news and stock quotes by an SMS message. Subscription: Subscription based services allow customers to subscribe for a monthly/weekly/daily service for receiving daily SMS based information, news, cricket scores, jokes, or astrology related services for a fixed fee. Such services are replicated on the WAP platform also when needed. E-Commerce Rediff Shopping is an online marketplace where users can purchase products and services from various merchants. Users can avail of a variety of payment options such as Cash on delivery (COD), Internet banking, credit card and cheques. Rediff Auctions is an e-commerce platform, which enables sellers to sell their products at dynamic prices based on supply and demand. This gives buyers a chance to buy their desired products at competitive prices. Rediff Books is one of the biggest online book stores offering users the biggest catalogue of books. Users can choose from over 2 million books or search for books from over 4000 authors. UNITED STATES PUBLISHING The Rediff.com United States publishing business primarily consists of the India Abroad newspaper and the Rediff India Abroad website. India Abroad is one of the oldest weekly newspapers focused on the Indian community in the United States. The newspaper has five North America editions - New York, Tristate, Chicago/Dallas, Los Angeles and Canadian. India in New York is a guide to events and entertainment from India Abroad. The newspaper features news, events, sports entertainment and a wide array of classifieds and is distributed free in the Tristate area of New York, New Jersey and Connecticut. Rediff India Abroad website offers information and content and is targeted at the Indian-American community in North America.

Rediff.com India (NASDAQ: REDF) is a news, information, entertainment, and shopping portal. It was founded in 1996 as "Rediff On The NeT"and is headquartered in Mumbai, India with offices in New Delhi and New York City, USA. According to Alexa,Rediff is the No. 11 Indian web portal. . It has more than 316 employees. 89.1% of the millions of visitors to Rediff.com are from India, while the rest come primarily from the USA (3.4%) and China. In April 2001, Rediff.com acquired and began offering India Abroad. It is ranked 146 on Alexa.Rediff.com was the first website domain name registered in India in 1996.

Rediff products
Rediffmail: Web based e-mail which has around 95 million registered usernames.It offers

unlimited free storage space.Rediff recently launched an AJAX based mail interface. Rediffmail also allows users to send and receive mails in many Indian languages on Microsoft Windows. Rediffmail is also available on mobiles through the free mobile application. In October 2010, Rediff.com launched a paid mobile email service named `Rediffmail NG' with support for all mobile phone platforms including Symbian, Java and Andriod. In addition, it offers synchronisation across users' phone and PC. Rediff Bol: instant messenger with support for language Rediff SongBuzz: A social, music search & discovery service, featuring Hindi music primarily It also offers various other web based services such as a web search, shopping, classifieds, a matrimonial service, social networking, blogging, a music-video sharing platform and a community-driven knowledge base. On April 26th 2011, Rediff launched new service, group deals, named Rediff Deal Ho Jaye!The service, essentially, offers consumers local services in about 40 cities across India at discounts that range from 30 per cent to 60 per cent on any deals that they avail of. Among others "Rediff Deal Ho Jaye! will help consumers discover new services and experiences in their city, such as restaurants, spas, hotels, healthcare, tattoos, hobby classes, adventure sports and other local attractions across 70 categories and at 30-60 per cent discounts, thus helping them make the most of their quality time with their family and friends," Ajit Balakrishnan, Chairman and CEO of Rediff.com told reporters during a press conference called to announce the launch of the service. Rediff/Rediffmail India Limited Public (NASDAQ: REDF) Type 1996 Founded Headquarters Mumbai, India Ajit Balakrishnan, Chairman & CEO Key people Internet Services Industry $21.80 million (2011) Revenue 316 (Dec 2009) Employees rediff.com Website 171 (February 2012[update])[1] Alexa rank web portal Type of site Registration Optional English Available in February 8, 1997; 15 years ago Launched